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Barrel's Blues Premium Beer

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Agency: Conte Brand&Co
Designer: Douglas Conte
Project Type: Produced, Commercial Work
Client: Barrel's Blues Premium Beer
Location: Porto Alegre, Brazil
Packaging Contents: Beer
Packaging Materials: Paper, wood and glass

Branding and packaging design for Barrel's Blues Premium Beer.// Projeto de marca e embalagem para a cerveja Barrel's Blues.

What's Unique?
There is a very strong connection between beer and music. No different in Barrel's Blues, but the connection is with Blues, his unique style and musical notes.
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Simply Tea

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Agency: Magnet Harlequin
Senior Designer: Thomas Monsen
Project Type: Produced, Commercial Work
Packaging Content: Tea
Location: London, United Kingdom

Simply Tea is a value range product and a sub brand of a well known UK tea brand. The product is solely sold as big bags for the catering industry. We though that even if it has to reflect being a value range, it can still look nice.

The design has taken inspiration and provenance from the era of the English tea clippers and the old cloth tea sacks, adding a modern contemporary look and feel. The project shows as well another proposed route using illustration, we ended up using typography only for a clean and pure identity.
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this is _ milk (Student Project)

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Designer: Daniel Farò
Project Type: Student Project
Course: 4th Semester Packaging Design, Summersemester 2015
Professor: Christina Hackenschuh
Packaging Content: Milk
Location: Würzburg, Germany

Packaging design for the fictive brand this is _ milk for milk as drink to go. It is common in different parts of the world to drink milk from other animals aside the one from cows. There is not only soy milk as a dairy free option for vegans and lactose-intolerant people. The design for this is _ milk stands out with its vibrant colors and minimal typography. The consumer confidently chooses milk as a healthy option leaving behind all the other beverages.

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10 Projects You Shouldn't Miss In August

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Packaging of the World presents the top 10 posts for the month of August. They are selected according to their post views, social shares, social likes, repins and people reached. All these data were collected on this website and also on different platforms like our Facebook and Pinterest page.
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5'minute

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Agency: MAISON D'IDÉE
Creative Director: Martin Kuspal
Client: 5'minute Stores
Location: Czech Republic

Designing private label for a chain store can be quite challenging. We decided to create a sub brand with its own, unique idea and identity. Inspired by a clock showing 5 minutes until lunch, the packaging design implements these elements using minimalist approach. The whole concept is flexible and works well on different shapes of various products, such as tall and thin spaghetti, wide potato chips, glass jars or meat and vegetable packaging. At the end, all products are easily recognizable the branding is flexible enough to be used in further expansion of the product variety.

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Gingi Cookies

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Agency: MAISON D'IDÉE
Creative Director: Martin Kuspal
Client: Gingi Foods
Location: Czech Republic

For this project we decided to approach the packaging design with playful combination of vivid colors on background with black and white photography in front. The images of hand are in black and white while holding the product itself displayed in color. We added a handwritten typography to background which serves as a lovely texture. Furthermore it carries a message, serving as a subtle space for brand’s communication.

When we designed the brand name, we chose to add a hashtag to it. Why? Simply to make it more appealing to the young generation with its fingers on twitter constantly. And the result? Fresh, trendy and appealing packaging design.

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Savar Limited Edition Packaging - Haircare

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Agency: Redfire
Creative Director: Colin Downing
Packaging design & illustration: Natasha Alimova
Project Type: Produced, Commercial Work
Client: Savar
Location: Auckland, New Zealand
Packaging Contents: Shampoo and Conditioner Limited Edition Packaging

Savar Skincare just launched their entry into the premium hair care category with limited edition packaging. Designed by Auckland based agency Redfire, the packaging design reflects Savar’s New Zealand heritage as well natural plant-based proposition featuring the native New Zealand Koru. The Koru is a Maori motif of the unfurling silver fern frond; symbolising new life, rejuvenation and possibility.

Redfire used gold foil detailing and modern serif type on white space to express premium brand cues, with stand out on-shelf impact within the retail environment. Redfire Creative Director Colin Downing says, “The simple yet sophisticated packaging execution had a huge impact and launch sales were significant. Our client is very happy and realises the power of great packaging design and the power of the ‘Limited Edition’ pack.”

Redfire also designed a “Gift with Purchase” pack to target the upcoming Christmas season and with a “ Good Hair Day” theme. This clever execution has strong visuals normally seen on POS posters and support material, but not on pack. As Downing says, “We wanted to build an emotional connection and ‘stand out’ with our packaging – we didn’t want to blend in with the glossy and ribbon wrapped gift boxes most major skincare and cosmetic brands use.”

Redfire have definitely achieved this and their smart use of premium pack and “Gift with Purchase” packaging shows the understanding that packaging has to work at the shop floor level to sell.
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So Many Of Us

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Designer: Maria Tran
Project Type: Produced, Commercial Work
Band: BLISS
Location: Copenhagen, Denmark
Packaging Contents: CD album artwork
Packaging Materials: Plastic, paper

Album artwork and cover for Danish electronic band BLISS. Bliss plays electronic chill out music, and is best known for their feature on Sex And the City the Movie soundtrack. This album was inspired and recorded in Marocco, the same was the artwork.

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Rawganique

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Agency: Peltan-Brosz
Project Type: Produced, Commercial Work
Client: Rawganique
Location: Budapest, Hungary

Rawganique founded by Thammarath Jamikorn & Klaus Wallner in 1997 is a handcrafted products manufacturer that is based on Denman Island in Canada’s Strait of Georgia. They are chemical-free and sweatshop-free. Made in-house for end-to-end purity and founded by off-the-grid island homesteaders.

We were comisioned to create their new visual identity. We made a sistem that is strict with its logo and font. But like nature itself from where the firm has its most inspiration the identity had to be more opened and closer. That is why in order that the identity is one in every way and reflects the new lifestyle that the firm proclaims we thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and convetional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing techique we could create more verions of written words on labels. In this way almost all labels differ form one another, because every label set on the offset printing sheet is different from one another in terms of typeface and pattern crop to.

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Dr Feelgood Ice Pops

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Designed by Brandwagon and Todd Yonge
Additional Credits: Melanie Bridge (Dr Feelgood)
Project Type: Produced, Commercial Work
Client: Dr Feelgood
Location: Auckland New Zealand
Packaging Contents: All natural ice pops
Packaging Materials: sustainable cardboard

An ice pop even the healthiest, kale-chugging hipster couldn’t put down. An uncompromisingly healthy range of icy treats that taste better than anything else on the market! A summer-selfie-ready mix of nutritious and delicious ingredients guaranteed to impress your trainer AND your snobby food critic mate.

Featuring only the good stuff, with absolutely no refined sugar, DR. FEELGOOD’S mouthwatering pops have none of the hard to pronounce nasties and all of the easy-to- eat goodies.

What's Unique?
The packages were designer to fit with the ethos of the brand - homemade, fun, intelligent and approachable. Each pack has its own personality while being in a whole family with the classic ice pop shape. It was important to give something back to mother nature for providing such delicious ingredients, so we made sure all the packaging was recyclable / sustainable.

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Bembos

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Agency: Infinito Consultores
Project Type: Produced, Commercial Work
Client: Bembos
Packaging content: Fast food
Location: Lima, Peru

Bembos is the first hamburger chain in Peru, the brand today has more than 25 years of history despite international competition in the country. To Bembos, renewal is a constant challenge, the brand voice is always kept looking so young. And in that sense, the customer's perception was to align to the new brand's idea and graphics into the new millennial. As a result of the process, pop art was created to show their heritage, their slogans and activities of their years of market presence.
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Vino Maestro Chinchilla

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Agency: Centralpack
Photo: central-lab.es
Designer: Hugo Zapata
Project Type: Produced, Commercial Work
Client: Chinchilla Wines
Location: Seville, Spain
Packaging Contents: Wine, label design
Packaging Materials: Paper & stamping

A classic wine with modern clothing. Game-playing, and metal stampings for a classic bottle.

The Bodega Doña Felisa is cradled within the Serrania de Ronda at an altitude of some 850m, directly facing the ruins of the ancient Roman city of Acinipo where wines have been created since the first century a.c. This sweet wine is the result of a special selection of Muscatel grapes made by the Maestro Wine-Maker Juan Muñoz; whose family have elaborated the sweet wines of Málaga for more than three generations.

It is a golden wine whose natural sweetness is balanced by an invigorating freshness. The result of a scrupulous elaboration, relying on mules to carry the harvested grapes from the precipitous slopes of the best fincas in the Axarquia.

What's Unique?
A classic wine with modern clothing. Game-playing, and metal stampings for a classic bottle.
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Bådin Prærien

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Agency: by north™
Project Type: Produced, Commercial Work
Client: Bådin
Location: Bodeaux, Norway
Packaging Contents: Craft beer
Packaging Materials: Glass, paper

Bådin is a craft brewery located in Bodø, dedicated to brewing high quality beer for the domestic market. We designed a flexible identity that makes it possible to produce endless label-varieties by changing colour and type. This way they can easily distinguish between different brews without diluting the Bådin brand.

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Rojalet Wines

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Agency: Atipus
Project Type: Produced, Commercial Work
Client: Celler Masroig
Packaging content: Wine
Location: Barcelona, Spain

Rojalet wines. Montsant, Priorat, Spain. The name of this wines refers to the unique red soil of the El Masroig area where the grapes are grown. To represent this we inspired in stratum.

Celler Masroig commissioned us to design a new collection of three wines.

For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.
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Bluebeard Coffee Roasters

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Agency: Partly Sunny (Seattle, WA)
Creative Director & Designer: Pat Snavely
Product Photography: David Clugston (Seattle, WA)
Project Type: Produced, Commercial Work
Client: Bluebeard Coffee Roasters
Location: Tacoma, Washington, USA
Packaging Contents: Coffee
Packaging Materials: Foil Bag, Hand-Applied Labels

Seattle-based brand firm, Partly Sunny, developed a bold visual identity and retail packaging system for Bluebeard Coffee Roasters, to launch the brand in a region that is famously over-caffeinated. Style and simplicity helped Bluebeard cut through the coffee clutter. And the Tacoma, WA company has quickly become one of the most beloved brands in the Pacific Northwest.

What's Unique?
As a specialty roaster, Bluebeard needed a lot of flexibility in their packaging system, to accommodate a rotating assortment of coffees. Our solution was to develop a hand-applied label system that is color-coded by country of origin. This not only helps differentiate various products, but gives the brand a bold and colorful shelf presence. The bag itself features a flood of dark blue, with the graphics knocking out to let the foil substrate show through (instead of using silver ink). And the crowning detail is a matte varnish that covers the bag, leaving only select areas of glossy finish.
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Ciao Calendar (Student Project)

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Designer: Mary McDermott
Project Type: Student Project
School: Fort Hays State University
Course: Graphic Design II
Tutor: Chaiwat Thumsujarit
Location: Hays, Kansas, USA
Packaging Contents: Calendar
Packaging Materials: Paper, Wood

I created Ciao, an English-to-Italian Calendar, where consumers can greet each day by learning a new Italian word. They either see the Italian word first (with an illustration), or the English word first (with a number) and simply lift the tab to reveal the translation. At the end of the month, they can slide off the paper and pop out each perforated day for a memory card. This way, they can play a memory card game to review the words they learned throughout the month before their trip to Italy.

What's Unique?
The packaging of Ciao requires no adhesive. It uses tabs and gravity to stay together and hang on a wall. Before purchasing, it is packaged in a way that saves space, with the pages wrapped around the wood pieces.
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Grimbergen Beer

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Agency: Carré Noir
Project Type: Produced, Commercial Work
Client: Kronenbourg SA Grimbergen
Location: Paris, France

Chosen by Kronenbourg to revamp the legendary Grimbergen beer, Carré Noir iconized the brand’s Phoenix by infusing a sense of simplicity, taste and timelessness into the brand. The agency developed the new logo and rethought the look & feel of the brand.

During a year-long work process, Carré Noir optimized and enriched the brand’s emblematic symbols, all the while keeping one key objective in mind: to continue appealing to the brand’s unconditional fans, while also recruiting new consumers in the process.

Carré Noir affirmed the legend of the Phoenix by imagining a more eternal design. The icon is coupled with a more compact typography, creating a brand that is both powerful and legible.

Although Carré Noir was keen on maintaining the fundamental elements of the brand, which were central in creating Grimbergen’s success, the agency also based its work on two strong principles:
- Working with chiaroscuro materials and colours in order to exalt the brown, gold, and luminous tones of the brand.
- Subtly suggesting a moment of consumption, in order to emphasize the nobility of Grimbergen’s taste.

The agency strived to secure a sense of coherence throughout all of Grimbergen’s supports, going as far as defining proprietary codes for the brand’s promotions.
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Burger Nest

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Agency: Sophia Georgopoulou | Design
Project Type: Produced, Commercial Work
Client: Burger Nest
Location: Greece
Packaging Contents: Burger, orange juice, salad, fries, hot dog
Packaging Materials: Paper, carton boxes, plastic, paper bag

Logo, concept, visual identity and packaging for Burger Nest, a new fun burger restaurant based in Loutraki, Greece.
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Pirineos

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Agency: Moruba
Project Type: Produced, Commercial Work
Client: Bodega Pirineos, Grupo Barbadillo
Photo: Garrigosa Studio
Location: Spain

Pirineos is a wine from Somontano in need of a new image. The natural surroundings of this winery inspired us to feature the figure of a horse as a metaphor for untamed and exuberant nature that, guided by the hand of man, can produce its best fruits.

There is a profound impulse in nature. Like a wild and noble animal that we are allowed, sometimes, to attract and to form. Pirineos gives shape and expression to the spirited bravery of Somontano.
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Nagging Doubt Viognier

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Agency: Brandever
Illustrator: Dana Tanamachi-Williams
Packaging Content: Wine
Location: Canada

White collar professional has a relentless dream about starting his own boutique winery in the Okanagan Valley.

We suggested "Nagging Doubt" as his brand name, and crafted a unique label featuring chalkboard art by one of North America's premier illustrators.

To make Nagging Doubt even more memorable, we added a QR Code to the package, featuring a clever time/motion film of the chalk artist at work.
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