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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: Punch Design Co.
    Creative Director: Joshua Berman
    Lettering Artist: Jud Lively
    Project Type: Produced, Commercial Work
    Client: Bearded Iris Brewing
    Location: Nashville, Tennessee, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum

    We began by leading a strategic survey of Bearded Iris' history, story and identity. But even more importantly than that - we looked closely at where they want to go. With their eyes on apparel and international taprooms in the future, Kavon and Matt take most of their inspiration from lifestyle brands of which they are fans: Asics and Addidas, Beats by Dre and Supreme. The existing, roughly-sketched iris mark did not convey anything about who they were, and didn't serve the iconic function that marks from other lifestyle brands do. Their loosely-deco typefaces weren't setting the right tone, either. Herb Lubalin, designer of the famed Asics Tiger logo we all loved so much, designed almost all of the typefaces we elected to use for the brand. Staying true to style was key.

    The watchwords we used throughout the whole project were "Less is way, way more." - evidenced by the streamlined packaging for Homestyle, the first of several year-round products BIBCO will be releasing in the coming years.

    In addition to a freshly realized brand mark and custom logotype developed by Joshua Berman, the art director of the project, he also designed what looks to become the most signature addition to the brand - the packaging for their flagship product Homestyle. Exemplifying their new, minimal ethos, the sleek design cuts through an illustration-and-filigree-heavy southern beer scene, and the gold top reinforces the premium nature of the product. They are currently the most expensive 16oz 4-pack in their local market, and sales are increasing 25% month-over-month.

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  • 05/31/18--02:16: Toshino CCTV

  • Design: Prompt Design
    Executive Creative Director: Somchana Kangwarnjit
    Illustrator: Nuttawuth Luengwatthanak
    Project Type: Produced, Commercial Work
    Client: Toshino
    Location: Thailand
    Packaging Contents: CCTV Camera
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    CCTV security is now gaining popularity because most consumers realize the threat to their lives. We discover the consumer insight of the need to protect against shoplifting , thieves, burglars and cheaters. Our packaging box is designed to clearly present on its side the various possible dangers that have frequently happened in everyday life With CCTV installation the consumer will enjoy peace of mind not only because it deters criminals but all activity is video-recorded and easily traceable for future criminal arrest. This packaging box serves to remind all consumers perception that "prevent is better than cure" which brings CCTV

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  • 05/31/18--02:16: Pacific Gold Reserve

  • Design: Gammon Ragonesi Associates
    Creative Director: Kelly Criswell
    Designer: Danny Lang
    Project Type: Produced, Commercial Work
    Client: Oberto Sausage Co.
    Location: Los Angeles, CA
    Packaging Contents: Beef Jerky
    Packaging Substrate / Materials: Poly pouch
    Printing Process: Digital

    Pacific Gold Reserve beef jerky is a premium jerky inspired by global recipes and crafted with real ingredients. The previous packaging was soft, had no appetite appeal and did not stand out on shelf. Our solution was to go to a rich, dark backdrop with bright pops of color to really focus the communication on the craft, upscale quality. The ingredient photography highlights the main product differentiators: real ingredients and global recipes.

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    Design: Field of Study
    Project Type: Produced, Commercial Work
    Client: Amaya Roasting Co.
    Location: Houston, USA
    Packaging Contents: Coffee
    Packaging Substrate / Materials: PET, cardboard, ceramic
    Printing Process: Flexography

    Amaya Roasting Co. is a craft coffee roaster that believes in quality above all else. They seek out, and work with responsible and respectable coffee farmers and importers all over the world to produce beans of exceptional taste and character.

    About the brand:
    History and family is an important facet to the owner’s relationship with Amaya Roasting Co. The company strives to pay homage to a history of coffee growing, roasting, and importing through responsible business practices and unerring craft. We built a mythology around the brand that captured what is a pursuit equal parts passion and business.

    The idea of the merchant mariner formed the core of our efforts. Amaya’s logo paints a rich image of a ship’s hold of carefully selected beans returning to be roasted by hand which is just as engaging even if the real world vessel happens to be an airplane. We emphasized the brand’s old-world craft with a combination mark and a variety of nautically inspired elements such as the ship, starts, anchor, and zig zag wave pattern. Sans-serif typography and a script which mimics flourished penmanship appear in a variety of uses and expand the brand system to avoid repetition.

    Packaging:
    Amaya Roasting Co. has a substantial variety of marketing and packaging assets which we’ve assisted in both the design and production of.

    Their flat bottom coffee bags are sized for 12oz/ 340g and feature food safe printed interiors. Their coffee offerings come primarily in the form of seasonal and rotating selections so the bags, both light and dark, are designed to accommodate a label which Amaya prints in house, on demand, from a template we created for the various regions of coffee production.

    Amaya has strong ecological sensibilities which dictate their business practices and when it came time to design a system for their rapidly expanding subscription coffee service, they were insistent on delivering an excellent brand experience while minimizing packaging waste. Their corrugated mailing boxes were designed around a custom dieline which snugly fits a single 12oz bag and a few pieces of swag such as a postcard or some temporary tattoos to minimize unused space for more efficient shipping. With a fully printed exterior sealed with an applied label, they make a great impression when they arrive in in the customers mailbox while still ensuring the safety of the contents.

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  • 05/31/18--02:17: Rude Health Cornitas Range

  • Design: Irving & Co
    Project Type: Produced, Commercial Work
    Client: Rude Health
    Location: London
    Packaging Contents: Chips
    Packaging Substrate / Materials: Plastic

    Award winning food and drinks brand Rude Health have just launched their new range of 'Cornitas' snacking chips, with flavours, and new package design, that pack a punch. Behind the design of the new Rude Health Cornitas range is Irving & Co, an independent design studio specialising in communication and packaging design for both the food and retail sectors. Julian Roberts, who was behind the project at Irving & Co, said that the objective was "to build on the ‘pop art’ aesthetic of the Rude Health umbrella rebrand that was unveiled in 2013.

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    Design: Sand Creative
    Creative Direction: Sean Harvey
    Sing Gin founders: Ian Thompson & Richard Thompson
    Photographer: Scott Kimble
    Illustrator: Alex Machin
    Project Type: Produced, Commercial Work
    Client: Sing Gin
    Location: Kent
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printed glass

    Sing Gin is a new family-owned gin inspired by the natural beauty of Yorkshire, and elegantly crafted for aesthetes with a taste for the sublime.

    Sing Gin, Yorkshire's first premium grape gin, was conceived and created by gin aficionado and brand owner, Ian Thompson. Ian wanted to create a gin legacy that could pass down the generations of his family and also honour his beloved home county of Yorkshire.

    From still to sip, every drop of Sing Gin reflects the life-affirming power of natural beauty. The natural beauty of Yorkshire in particular. The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired the gin’s elegantly uplifting character and the Sing name.

    The beauty continues across the brand identity. Inspired by the local UNESCO world heritage site of the Studley Royal Water Gardens. Sing Gin’s central shape represents a small temple reflected in a tranquil lake. At the top of the temple a gargoyle with botanicals woven into his hair and beard stands guard. The temple has a backdrop of a trees with the botanicals found in Sing Gin growing from the branches. A screen-printed tree-line design wraps continuously around the bottle and uses translucent ink to reflect the qualities of the water in the lake.

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  • 05/31/18--02:18: Bonrè - goodness is real


  • Design: Solid Studio
    Project Type: Pitch
    Client: Newlat
    Location: Caserta, Italy
    Packaging Contents: Gluten free, Pasta, biscuits, crackers, flour, bread
    Packaging Substrate / Materials: Recycled paper package
    Printing Process: Offset printing

    A while ago we participated to a pitch that stimulated us a lot.

    Bonrè is a gluten-free food brand.

    We gave him a short name, simple to remember and easily referable to the concept of food.

    "Bonrè" is an italian buzzword that means "goodking".

    The pack uses an illustrated iconic figure that makes the product distinguishable.

    And then the king has a great beard!

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  • 05/31/18--21:56: Marchesi Notes 2015


  • Design: David Bonanni
    Project Type: Produced, Commercial Work
    Client: Marchesi Grafiche Editoriali
    Location: Rome, Italy
    Packaging Contents: Block notes
    Packaging Substrate / Materials: Paper
    Printing Process: screen printing, UV lucid ink

    For Christmas Marchesi decided to send to its clients some block-notes. The brief required the creation of a notebook focusing on texture.

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    Design: Jam&Co Design Pty Ltd
    Project Type: Produced, Commercial Work
    Client: Kelloggs
    Location: Sydney, Australia
    Packaging Contents: Protein Squeezer
    Packaging Substrate / Materials: Plastic

    Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion. Due to fast-changing consumer lifestyles, consumers are looking for more convenient options. Convenient Breakfast penetration is growing at 28.2%

    The new pack needed to clearly communicate Nutri-Grain TO GO Protein Squeezers key POD (FEEL FULLER WITH PROTEIN) via strong shelf appeal and presence. The packaging design needed to highlight taste appeal by showcasing the product ingredients across the flavour variants.

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    Design: Kalil Macedo Creative Studio
    CGI Artist and Graphic Designer: Kalil Macedo
    Project Type: Produced, Commercial Work
    Client: Essential Nutrition
    Location: São Paulo, Brazil
    Packaging Contents: Supplements, Protein, Vitamins and Others
    Packaging Substrate / Materials: Paper, Plastic, Metal
    Printing Process: Flexography, Offset Printing

    Modeling, texturing, UVMapping, rendering and post production of Essential Nutrition's complete products line.

    In this project our studio produced all the CGI design and visualization for Essential Nutrition's products, the complete line of all their catalog.

    The workflow used was 100% 3D modeling, texturing and rendering in Modo3D version 10.2v4. Rendered in the native engine with the Rebusfarm plataform as render farm.

    All the final images were post-produced in Photoshop for the final details.

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  • 05/31/18--21:58: Goral Plum and Goral Pear


  • Manufacturer : DanCo Decor Company
    Project Type: Produced, Commercial Work
    Location: Kharkiv, Ukraine
    Packaging Contents: Alcohol, Vodka
    Packaging Substrate / Materials: Glass bottle, Glass packaging

    Our long-term partner, the company GAS Familia from Slovakia, continues expanding its products line and we a proud to take part in creation of its glass packaging again. The new project of the company "DANCO DECOR" is decoration of bottles for the new brands of Slovak spirits Goral Plum and Goral Pear.

    The rich history of the Gorals, small ethnic group living at the foothills of the High Tatras, is vividly reflected in everything what was created by these proud and strong mountaineers: picturesque national costumes, way of life formed by harsh living conditions, and, of course, traditional drinks, whose ancient recipes were used by the technologists of the company GAS Familia.

    The pure spring water flowing down from the top of the Tatra Mountains and exceptional high-quality fruits grown in the ecologically clean area are used for production of the Goral spirits. Selective varieties of plums enrich Goral Plum with an exquisite natural flavor while multi-stage distillation provides unsurpassed purity and softness. Only high-quality Williams pears are allowed for production of Goral. The traditional methods of fermentation and distillation, as well as modern technologies for processing of ripe fruits and cleaning distillates give the new spirits their unique taste and flavor.

    The decoration of glass bottles made by the company "DANCO DECOR" reflects the national features of the Gorals’ culture. The brave mountain man wearing his white shirt, bright sheepskin jacket, decorated with manual embroidery and traditional national feathered hat, rests supporting himself on a wooden staff with an axe-like heading, which accompanied every Goral man in his peaceful labor or on the battlefield. The obligatory design elements are snow-capped peaks of the Tatras and juicy ripe fruits at the foot of the mountains and the traditional national ornament of the Gorals reasonably completes the composition.

    The specialists of DANCO DECOR chose chemical etching for works on this design. It creates the effect of light frost and pleasant tactile roughness of the glass surface. The method of multi-color screen-printing used for creating the image provides brightness, color saturation and high durability of the decor.

    The secret of the new flavored Goral spirits’ success is hidden in combination of the centuries-old traditions of the Tatra’s Gorals, unique quality of the GAS Familia’s products and modern technologies applied by DANCO DÉCOR for decoration of glass bottles.

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  • 05/31/18--21:58: Ars Longa Vita Brevis


  • Design: Hula Estudio
    Project Type: Produced, Commercial Work
    Location: Logrono, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Screen printing, digital printing

    Hippocrates reminds us in this sentence the transience of life, in the face of the magnitude of the arts and knowledge.

    Knowledge preexists us, exceeds us and will survive us. Faced with the impossibility of covering all knowledge, there is only one way left, passing the torch from generation to generation, each one of us contributing with what the narrow limits of its transience allow.

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  • 05/31/18--21:58: Pokrov Flour

  • Design: Glad Head
    Project Type: Produced, Commercial Work
    Client: Pokrov combine
    Location: Ukraine
    Packaging Contents: Flour
    Packaging Substrate / Materials: Paper
    Printing Process: Offset Printing

    Developing a flour packet we were oriented to show the georeference and to use the bakery images. Using the minimalistic pictures we gave effect into buns, pies, breads, buscuits of the traditional pattern.This has made the packet to be modern and differ from those being next to it on the shop shelf.

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  • 05/31/18--22:29: Litsa


  • Design: LEAGUE \ Design Agency
    Art-director: Mike Samovarov
    Graphic Designer: Julia Zamiatina
    Project Type: Produced, Commercial Work
    Packaging Content: Beauty products
    Location: Kiev, Ukraine

    The client is the cosmetic clinic "Litsa". The mission of the company is to extend the youth of the girls for a maximum possible period. The core values ​​of the brand are customer care, highly professional employees and constant self-development.

    Our task was to develop a unique identity, which includes many carriers, including packaging and design of social networks. For presentation to the client, we made prototypes of packaging and some carriers. Below you can see the process and the result of the work done.

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  • 05/31/18--22:51: MilkUp!


  • Art Director: Raphael Iglesias
    Packaging Content: Milk
    Packaging Materials: Plastic
    Location: Seattle, USA

    A milkUp! is a brand of milk and derivatives. It also works with vitamin-based milk-based juices with a high protein content

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    Packaging of the World presents the top 10 posts for the month of May 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!



    Nhà - Candied Fruit packaging design by Anh Nghiet Nguyen

    Packaging design for Nhà (means “Home” in Vietnamese) - a Vietnamese candied fruit Brand, including: Mứt Gừng - Soft dried Ginger, Mứt Khóm (Dứa) - Soft dried Pineapple and Mứt Sen - Candied Lotus Seeds. The concept is inspired by Vietnamese Mythology about God of Rain, God of the Sun and God of Wind, who take care of our nature and bring us a good life.

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    Fish Club Wine packaging design by Backbone Branding

    The branding and concept were designed for exceptional fish lovers, who appreciate real taste of wine and true hospitality in an inspiring atmosphere. The core design element is fish scale, a simple, yet bold thought as this is a common element in all fishes regardless of their type, size, and shape.

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    Miami Cocktail Co. packaging design by Berik Yergaliyev

    Miami Cocktail Co. It is small company which produces cocktails exclusively from the best natural ingredients. Now there are glass packages which are produced in small batches. Final product looks very natural and local. In my opinion, this export product lacks some emotions and storytelling. The brand new concept brings to the theme notes of warmth and brightness of the magnificent city of Miami and the state of Florida. The design does not have complex composition nor history, it conveys extremely positive emotions. Minimalistic design makes it possible to think of your own story while enjoying this wonderful drink.

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    Tropicana Package Design Concept by Berik Yergaliyev

    In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium.

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    Holiland Chinese dessert packaging design by Would Design

    Tangyuan, as a typical Chinese dessert, symbolizes a happy reunion and is a necessary traditional food for the Lantern Festival. The customary package of Tangyuan is always boring and obsolete. We hope to rethink the possibility of packaging this traditional food with a fresh perspective. Of course, the final presentation of the design must be balanced with the target audience's acceptance. In this design, we chose to integrate the auspicious images in Chinese traditional culture with contemporary design languages to create a new Chinese design with new vitality.

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    ETUDE HOUSE 2018 Spring Collection 'Colorful Drawing' packaging design by ohSeven

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    Tea of Buddhist Monk packaging design by 申也 大凡

    Monks became attached to tea by sitting in meditation. As shown in historical records, Shan Daokai, a famous monk of East Jin Dynasty, cultivated himself according to Buddhism doctrines at Zhaode Temple. He was assiduous in his practice of sitting in meditation. To recover from fatigue and drive away sleepiness, he drank tea. It showed that in the beginning, the purpose for monks in drinking tea is to facilitate meditation and self-cultivation. Sequel Biography of Famous Monks says that Shi Fayao, a monk of the Southern Dynasty, excelled in Sado. He lived for 79 years. One secret of his longevity was to drink tea with meals. Eventually, it became a common practice among monks under Buddhism doctrines.

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    Chosen Tea 1869 - Taiwanese Tea Series packaging design by DOT design

    To select tea for someone is a kind gesture in Taiwanese culture. Each package in the Chosen Tea 1869 series contains tea leaves that have been carefully selected by Lin Huatai, the oldest tea company in Taipei. This product commemorates the year 1869, which was the all-time most prosperous year for Taiwanese tea exports. Taking the form of a mountain where tea grows, it symbolizes Taiwan’s flourishing tea culture. In 2017, the packaging design was honored by Taiwan’s Golden Pin Design Award. Chief Judge, Kazuo Tanaka commends its sentiment. “This packaging is not merely a container – it puts both the functionality and aesthetic aspect of the design into consideration, as well as highlighting the mountain tea concept.”

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    KFC Super Rugby Packaging design by 485 Design

    Why not create something with a dual use like a piece of wearable packaging. A piece of packaging that enabled fans to become cheerleaders of their favourite Super Rugby franchise. The fan bucket is an interactive piece of packaging. Fans would bring buckets to events or receive them at the gate. Advertising regulations in stadiums are very strict. Rules state that no one can advertise over 1.2m high, the exception (we discovered) is something wearable.

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    Mira Brewery packaging design by studio OUAM

    Mira, from the Latin word mirabilia (marvel), is a reflection of its two creators who wanted to create a beer using the local resources and share their passion for hops. The brand is based on the former cabinets of curiosities, that existed before our museums and had been created to pass a taste for art and exploration down to visitors.

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  • 06/03/18--22:43: Meruk - Premium Incense

  • Design: Tanishqa Bobde
    Project Type: Student Project
    School: Indian Institute of Information Technology, Design & Manufacturing
    Course: Packaging & Branding
    Tutor: Prof. Sumer Singh
    Location: Jabalpur, Madhya Pradesh, India
    Packaging Contents: Incense sticks
    Packaging Substrate / Materials: Wood
    Printing Process: Laser Etching

    Incense sticks are one of the highest exported products from India. The brief of this college project was to design a packaging for an Indian product to be sold in a foreign country. Incense sticks are widely used all over the world, however poor packaging plays a huge role in diluting their use & sale. In order to tackle this problem, I crafted a sustainable, reusable & adaptive packaging for incense sticks along with a brand around it.

    The brand is called Meruk - premium incense. Meruk means 'incense' in Sanskrit - the origin of all Indian languages. The reason why this word is appropriate is because it has a very Indian core, and hence the product will retain its Indian roots no matter where in the world it is sold.

    The packaging is modular and made of wood. It has a hinged cap, with incense sticks inside along with some flowers to enhance the experience & the scent.

    Since people tend to be choosy about smells, there's a 'scratch to smell' tab on the package itself, so that people don't regret the smell after they've brought it.

    The attached images are of the rose scented incense sticks. The packaging has instructions of use on the back, along with other regulatory icons & instructions.

    The bottom of the packaging is a removable & easily re attachable incense stick stand. Since this stand is absolutely necessary when someone wants to light an incense stick, I have included it in the packaging itself so that customers don't have to go out and search for it again. The male female joints on the packaging make for simple yet strong & removable attachment of the incense stick stand.

    The stand has an anti-flammable coating so that safety hazards are zero (since the packaging is made of wood). The packaging is also very reusable due to it's material quality & aesthetic appearance.

    This packaging completely revamps incense sticks & their packaging as we know it to be, and transforms the experience of using this product.

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  • 06/03/18--22:43: Caspary Spring Ale


  • Design: Ekaterina Chernyshova
    Project Type: Produced, Commercial Work
    Client: Caspary Brau Brewery
    Location: Obninsk, Russian Federation
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper, glass bottle
    Printing Process: Flexography

    Caspary Bräu - the only restaurant-brewery in the world, which was opened in partnership with the legendary family Caspary, now producing brewing equipment for the world.

    Caspary Bräu Brewery makes a beer observing the laws of the exceptional brewing Bavaria. Caspary Spring Ale is the collaboration of Caspary Brau and LaBEErent Brewery. Bright amber ale cooked with Munich and biscuit malt, hibiscus flowers, with a delicate spring aroma of Crimean rose flowers and fresh rose petals from the greenhouses of Rose Hill.

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  • 06/03/18--22:45: Chirsova 40th Anniversary


  • Design: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Chirsova
    Location: Chisinau, Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing, tactile varnish, foil stamping

    The second series of Chirsova wines dedicated to the 40-year anniversary of the winemaking company is devoted exclusively to the classic wine varieties of the Old World with their more traditional character and flavor. That is why we’ve focused on creating a design that would accurately reflect this concept, all the while emphasizing the modern spirit of the product and its particular place of origin.

    In general terms, the label design for the second anniversary Chirsova wine series follows the visual cannon of Old World wines with their minimalistic approach to color schemes, type fonts, and info elements. However, thanks to the use of a custom label shape and a set of modern post-printing techniques for highlighting certain elements, the general composition looks quite relevant and allows the product to stand out from the competition.

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  • 06/03/18--22:45: Atlantica


  • Design: Brandexpert The Freedom Island
    Project Type: Produced, Commercial Work
    Client: Fosforel (Atlantica)
    Location: Moscow, Russia
    Packaging Contents: Fish & seafood
    Packaging Substrate / Materials: Plastic
    Printing Process: Printing, foil stamping

    Atlantica is a Russian local brand of fish and seafood. The key reasons for the full rebranding were the desire to strengthen the brand's position in the market and effectively combine under a single brand a wide range of products. The former name "Fosforel" reflected only the segment of trout (forel means trout in Russian) and did not allow the brand to sell effectively fish of other species, seafood, preserves, etc. The transition to "Atlantica" brand name allowed the brand to comprise the entire product matrix and form a strong brand with a high market potential in the middle-plus segment.

    Brand’s identity creates a unique, bright, expressive, and versatile image. A unique image of the golden whale helps to focus on the exceptional quality of the product and at the same time allows the brand to grow and expand the range. Watercolor stripes at the heart of the identity form a unique memorable image of the brand and can be equally used in advertising and packaging design.

    The new package design is highly informative and effectively positions the brand in the strategic segment. Professional food styling makes the packaging even brighter and more attractive, allowing the consumer to make a right decision quicker.

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