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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/03/18--22:45: O Calme


  • Design: Catherine Sabourin and Cécile Tousignant
    Project Type: Student Project
    School: UQÀM
    Course: DGR4211 Graphic Design: Packaging
    Tutor: Sylvain Allard
    Location: Montreal
    Packaging Contents: Bubble bath
    Packaging Substrate / Materials: Paper
    Printing Process: Silk-screen printing on paper

    O Calme is a project that rethinks the traditional packaging to move towards zero waste conception. Revisiting the ritual of the bath, O Calme combines two products: the bubble bath and the exfoliating scrub. One is the content and the other is the container. This one can be used at the end of its life for a complete ephemeral packaging.

    To achieve that, the Epsom salt constitutes in itself the main container of the packaging. Compressed and trimmed, it is transformed into a solid pot in addition to replace naturally the benefits of popular scrubs. Furthermore, this type of salt is particularly beneficial for the environment. It acts for good on the intestinal health of fishes and other animals and also encourages the production of chlorophyll, when ingested by plants. The bubble bath, for its part, is placed in the packaging in the form of gels and does not alter the surface of the container. Finally, for hygienic reasons and for large retail sales, a thin paper packaging printed in one color and sealed with folding, covers the sides of the container.

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  • 06/03/18--22:46: Chajá of Paysandú Dessert


  • Design: Florencia Suaya Fernández
    Project Type: Student Project
    School: ELISAVA
    Course: Master in Packaging Design
    Tutor: Eva Minguella
    Location: Barcelona, Spain
    Packaging Contents: Cake, Fruits
    Packaging Substrate / Materials: Paper, Cardboard

    Chajá is a traditional Uruguayan product. The dessert was created on April 27, 1927 by Orlando Castellano, owner of "Confitería Las Familias", in the city of Paysandú, Uruguay. Its name arose anecdotally related to our autochthonous bird Chajá, of abundant plumage and light body, of similar appearances to the dessert.

    This project was ment to re-design the logo and image regarding the packaging of the products, taking into account the characteristics of their original appearance to mantain, as the intensity of the red color, and adding traditional elements of the Uruguayan culture.

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  • 06/03/18--22:46: DUSK Chocolate


  • Design: Cristina Reverté
    Project Type: Student Project
    School: IED Barcelona
    Course: Packaging Design
    Tutor: Erola Boix
    Location: Barcelona
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Dusk Chocolate is a small artisanal chocolate company founded by Raymund Murti, one of the world’s top master chocolatiers. Raymund honed his skills in the finest chocolate houses of Belgium, Switzerland, France, Germany, and Japan, learning ancient secrets and techniques that make Dusk Chocolate a unique brand of chocolates created from the finest ingredients around the globe. One of their first products that needs to be designed is a new range of chocolate bars called Destination Bars, made from single-origin cocoa using ingredients sourced only from the best plantations. The chocolates would be sold in packs of 3 different flavors. A band or ribbon to tie them toghether needs to be designed as well.

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  • 06/03/18--22:48: Harvester Wheat Beer


  • Design: vizhu design
    Illustrator: Andrey Kokorin
    Project Type: Produced, Commercial Work
    Client: Tomskoe Pivo (Tomsk Beer)
    Location: Ekaterinburg, Russia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Wheat beer label design for OAO «TOMSKOYE PIVO»
    In creating the label we were inspired by vintage advertising models of past century newspapers and steampunk culture. «Harvester» is a magic harvester from the world of science fiction which collects wheat and brews beer immediately, wheat beer obviously.

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  • 06/03/18--22:49: Bendito Cold Press

  • Design: OTERO brand&brands
    Project Type: Produced, Commercial Work
    Client: Bendito Cold Press
    Location: Bogotá, Colombia
    Packaging Contents: Organic Juice
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital printing

    The brand Blessed cold press is responsible for making juices based on fruits and vegetables 100% organic for a healthy lifestyle, these juices have a cold pressing process which allows to preserve all the nutrients and vitamins of the pulp of fruits and vegetables. The challenge we had was to design a strong and flexible brand, a packaging full of color and flavor and a modern and youthful visual language that would connect directly with consumers!

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  • 06/03/18--22:50: Careta


  • Design: Florencia Suaya Fernández
    Project Type: Student Project
    School: ELISAVA
    Course: Master in Packaging Design
    Tutor: David Espluga
    Location: Barcelona, Spain
    Packaging Contents: Chewing Gum
    Packaging Substrate / Materials: Plastic Pouch

    Creation of product type, naming, brand and packaging design to concentrate emotions. "Careta" is the name for chewing gum that makes you mentally evade those boring, tedious and repetitive conversations with some friends.

    "We all have friends who at times can be unbearable, and as friends, we love them as they are and that is why we endure many situations where we would prefer not to be so as not to hurt their feelings. That's why CARETA is the first chewing gum that chews you away from those unbearable conversations and pass them by without them noticing. "

    "If you have a friend who does not stop talking about the same topic over and over again, a story that you know so well that you could tell it just like he does, try: ENOUGH OF CHATTY FRIENDS! Or if you have a friend who is super in love, his life is pure love, he livesand breathes hearts and teddy bears. That friend who when you see him does not stop talking about his boyfriend or girlfriend so much that he pampers, then try: BYE BYE SWEETNESS"

    Striking collages, vibrant colors and texts that laugh at everyday moments, seek to create a bond with the consumer, placing themselves at the same as a friend that tells the truth, someone to trust.​​​​​​​

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  • 06/03/18--22:50: Flyte


  • Design: mousegraphics
    Project Type: Produced, Commercial Work
    Location: United Kingdom
    Packaging Contents: Natural energy drink
    Packaging Substrate / Materials: Glass

    The briefing:"We have developed a new nature - empowered energy drink, an environmentally conscious product that we would like to market accordingly"

    The target consumer: The international market of young and middle age consumers of all sexes.

    The design: We were greatly inspired by the eco dynamism of this new product, its commitment to truly natural ingredients and planet-protective practices. We designed the logo as an open structure of power lines generating the brand name·Flyte alludes to gravity-free movement and the force of levitation. We also decided to adopt the image of the humming bird as a key brand characteristic.We made a graphic emblem out of this tiny nectarivore with the wondrous energy and strength, the uniquely high metabolism and the uncanny ability to adapt to stimuli, to hover, fly and dive in speeds disproportionate to its size and fragile looks. The buzz of the drink visualizes into the hum of the bird as the design captures the actual vibe of its moving wings.

    Image and logo dominate the most part of the opaque packaging front while the lower bottle is left transparent. The color of the flavored drink (orange for wild rhubarb, yellow for orchard citrus, purple for kola and green for mango) is matched by the respectively colored birds. The back of the packaging offers all useful information in short sentences accentuated by clean and dynamic infographics in the same colors. The phrase ‘powered by’, that links natural ingredients (green coffee, Maca, Griffonia, Schizandra) to specific benefits (caffeine, focus, alertness, vitality), is joined by a smaller hummingbird on the back of the bottle. This is a quirky reminder and the lasting promise of the utterly pure and natural energy source captured in this power dressed container.

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    Design: Vuong Nguyen
    Project Type: Concept
    Location: Ho Chi Minh city
    Packaging Contents: Soda
    Packaging Substrate / Materials: Aluminium

    A few years back, to be exact in 2013.

    I got an idea for Coca-Cola to demonstrate the company's support to LGBT movement were raising globally. The Idea is just simple change the order of Coca-Cola word mark to Coca-Coca and Cola-Cola that stand for same sex marriage.

    Now I named the concept as 'taboo or not taboo'.

    Why?

    Every brand has its own brand identity and a brand guide as know as a brand bible or book of rules, everyone, especially brand makers need to obey it. And changing its identity is considered as a taboo.

    The same to the real life, we are taught to obey some beliefs. And there is a lots of people are still believed that same sex marriage is a taboo in many religions and cultures all over the World.

    What if a brand considered as a pop-culture icon like Coca-Cola stand up and do different thing by changing its famous logo - a taboo to any designers, for a cause, to violate its rule, for a good-cause: Same sex marriage is normal practice, not a taboo.

    To persuade the World, I suggest the brand to disobey a rule to obey, to demonstrate another rule - The rule of nature. I believed same sex relationship is as natural as heterosexual relationship.

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  • 06/04/18--22:06: INTLAB Identity


  • Design: YoursDesign Studio
    Graphic designers: Oleg Agafonov and Katja Buzova
    Project Type: Produced, Commercial Work
    Client: Intlab
    Location: Yaroslavl, Russia
    Packaging Contents: Software
    Packaging Substrate / Materials: Plastic, Paper
    Printing Process: Digital printing, Screen printing

    INTLAB Videoanalytics develops and maintains high-tech video analytics engines for ITS (Intelligent Transport Systems), AMS (automated control systems), and systems for security, accounting and logistics.

    All divisions of the company have been united under the same brand identity. Linear graphic elements and two intersecting camera frames remind of solid road lines and help to highlight important information on the business card, the letterhead, the product presentation and the packaging design. The document template together with the business card are designed according to the international DIN standard in a way that makes it easy to manage and retrieve big data.

    The presentation adds color to the whole identity and uses a linear style of icons in combination with large photos. The packaging design included creating a box, a black and white sticker, a craft pack, and a small custom label with a logo.

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  • 06/04/18--22:06: Sesamyth


  • Design: Michael Meimaroglou Creative Studio
    3D Designer: Senon
    Project Type: Produced, Commercial Work
    Client: Sesamyth
    Location: Alexandroupoli, Greece
    Packaging Contents: Tahini
    Packaging Substrate / Materials: Glass Jar
    Printing Process: Flexography

    Three premium Bio "Tahini" products from a specific kind of Sesame Plant from North Greece. "Sesamyth" is a family business, running with love and care from Alexandroupoli, Greece. The "Polizoidis" family has their own farms which growing this special kind of "Sesame" and they are using handcrafted technics to produce this "Gold" product. Some of their products are Vegan friendly.

    We have designed their brand identity and packaging having in mind all the above. We have decided to use a "transparent design direction" as the product process itself.

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  • 06/04/18--22:06: Doble Pasta

  • Design: Pagà Disseny
    Designer: Pere Pagà
    Project Type: Produced, Commercial Work
    Client: Spanischer Garten
    Location: Germany
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing, Hot Foil Stamping And Silk Printing

    Dark pigment, intense tannin and a lot of body, these wines are made with a higher proportion of skins.

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  • 06/04/18--22:09: Reka

  • Design: Kelli Elmer
    Project Type: Student Project
    School: University of Wisconsin-Stout
    Course: Products and Packaging
    Tutor: Nagesh Shinde
    Location: Menomonie, Wisconsin
    Packaging Contents: Tutu-Gala Hard Cider
    Packaging Substrate / Materials: Glass bottles, wax dip
    Printing Process: Vinyl Printing

    Celebrating the indigenous Māori culture of New Zealand. This finely crafted cider is brewed with the Tutu berry (a sweet fruit commonly used in early ways of Māori fermentation). The Tutu Berry is blended with the Royal Gala Apple which originates from New Zealand. The brand is inspired by the Māori cultural symbol of prosperity (Matau) and New Zealand plant life. Reka stands for "sweet" or "melodious" in the Māori language and it directly represents their preferences in alcohol flavor. I started by conducting a substantial amount of research about the history of New Zealand and of the Māori. I studied books on plant-life, symbolism and the Māori's history of alcohol. I was inspired by the information and this was my design solution.

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  • 06/04/18--22:12: Caldera del Santo


  • Design: Leftgraphic
    Designer: Lefteris Panagoulopoulos
    Project Type: Produced, Commercial Work
    Client: Caldera del Santo
    Location: Heraklion, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Caldera Del Santo asked us to design their logo and a set of labels for its wines.

    Through the vineyards, the white and blue houses of Santorini are emerging. This time in the shape of a letter. The simple architecture of the island also goes into the aesthetics of the label. The result travels you to the beautiful Cycladic island and awakens the memory of the warm Aegean sun.

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  • 06/04/18--22:13: Heaven’s Door Wines


  • Design: the Labelmaker
    Bottle: Vetreria Etrusca
    Paper: Constellation Jade Raster by Arconvert
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Velis Vineyards
    Location: Varna, Bulgaria
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography, Screen printing, Foil stamping

    Creating surrealistic wine packaging design happens rarely in my practice. First because I feel myself more abstract person rather than surrealistic and second, clients who would accept surrealistic idea are really rare breed. You can’t meet them every day. And even though everyone is special and unique as individual these people always challenge me sometimes even without realizing what they do. It’s always strange, unpredictable and exciting process of creativity and hard work.

    The idea of Heaven’s Door name belongs to one of the owners of the winery. When I first heard it I really had no idea what to think and which direction to take. Was it about religion, angels, clouds…. really had no clue where and how to start this. So, I wrote a long email with dozens of questions and thoughts about the name and this was a start of a long brainstorming process. We went back and forth with different keywords and ideas – each of us sharing own thoughts and impressions about the project. After we’d said everything we could I started working hard – not on my computer, in my thoughts and with my fantasy. After such extensive and interesting discussion, I was deeply convinced that an extraordinary label was going to be designed soon. In fact, I had a pretty clear feeling I was about to create a surrealistic wine packaging design – that was the only good answer to match this provocative wine name.

    I started with clouds – I wanted to have calm and peaceful background and the clouds were the perfect solution for this. I did not want to have dramatic colorful skies, I was looking for more heavenly white clouds and serenity – like flying with jet above the clouds in a sunny day. Using a photo-realistic image in wine label design is something I rarely do but here it was excellent choice to create memorable label with easy-to-manipulate background. I used old version of Bodoni typeface to type Heaven’s Door title and I nearly had the true feeling the label is almost done. But I couldn’t just put clouds and text and that’s it. I needed something to express the idea behind Heaven’s Door in a very memorable way. I thought about door, steps, maybe stairs. Then I thought of replacing the door or gate with simple element expressing the idea of an ‘opening’. We had one direct symbol – the clouds. The door was second direct symbol. And the stairway was the third. The door was between Heavens and the stairway, so my ‘Stairway to Heaven’ needed not just a simple door or gate, but an abstract opening to pass thru. And this is how the idea of this gold foil rhombus at the center of the label came. It was the link between two realistic elements and it was at the same time the key element to turn the whole project into a surrealistic wine packaging design. It is very spiritual label concept flying high above the clouds while carrying the idea of perspective, new horizons, enlightenment and divine contact with the magic of wine.

    Heaven’s Door is not just another label on the map – it is one of my attempts to open a new page in my professional world by creating surrealistic wine packaging design for these beautiful wines.

    The series consists from one red and one rose wine. It will soon expand with few more. I plan to do them in different colors preserving the idea of my initial design.

    The bottle is produced by Vetreria Etrusca. It has very elegant and smooth shape and absolutely gorgeous dark color with low saturation.

    The paper for this label is Constellation Jade Raster. I use this paper very often because its finish adds more elegance and shine to the artwork without dominating it. In this label paper helped me a lot because of its pearl surface reflections – it makes the skies look almost metallic and the clouds absolutely photo-realistic, because I printed white overlay and thus made the background behind them paper-white which was my secret hint in this surrealistic wine packaging design.
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  • 06/04/18--22:13: Aable Yogurt


  • Design: Hi! Estudio
    Project Type: Concept
    Location: Tepatitlan, Jaliscom, Mexico
    Packaging Contents: Yogurt
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Yogurt of the town - It’s minimal. It’s elegant

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    Design: MamboMambo
    Project Type: Produced, Commercial Work
    Location: Québec, Canada
    Packaging Contents: Soda, Pineapple
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Vinyl, Stickers

    Our team had the good idea to create a pineapple-flavored soda and distributed it to our customers, a gift to refresh them during the summer heat wave. The concept, the packaging and the flavor were the design of all our members.

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  • 06/04/18--22:30: Heyday Elixir

  • Design: Tuman Design
    Art director: Irina Kosheleva
    Project Type: Produced, Commercial Work
    Packaging Content: Tonic herbal supplement
    Location: Moscow, Russian Federation

    HEYDAY ELIXIR is a functional tonic herbal supplement. It is completely natural and consists of a mix of superfoods and adaptogen plants. The product line consists of 3 kinds of powders — Energy Elixir, Brain Elixir and Beauty Elixir. Powders are assigned colors depending on ingredients and the action of each of them and numbers for convenient orientation.

    Information and illustrative parts are visually separated from each other. The illustrative part shows the ingredients contained in the product, the information part tells about the action of the product.
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  • 06/04/18--22:45: Varg Veum Aquavit


  • Design: KIND
    Project Type: Produced, Commercial Work
    Packaging Content: Aquavit
    Packaging Material: Glass, paper
    Location: Norway

    Kind has developed the brand and design for Varg Veum Aquavit. The aquavit has been produced in cooperation with Gunnar Staalesen, author of the best-selling Varg Veum novels, the aquavit-loving private detective who has also featured on the big screen.

    The aquavit is aimed at the European market, where Varg Veum is already a well-known character among lovers of crime literature. The aquavit was launched on 15 October - Varg Veum’s birthday in the books.
    Staalesen’s crime novels about private detective Varg Veum have been translated into 17 languages. More than anyone else, Staalesen is credited with introducing social realism to Norwegian crime literature.

    'Creative, imaginative and efficient'
    He said: ‘When the makers of Varg Veum Aquavit, Oss Craft Distillery, introduced me to the branding agency Kind, who are responsible for the design and marketing of the product, it was a completely new name to me. It proved to be an acquaintance well worth making. The people at Kind are creative, imaginative and efficient, and they show great enthusiasm and clearly enjoy their work.

    ‘It is a demanding job to design a product like this and launch it in a market where there are many competitors, while at the same time incorporating the profile and the background of an iconic figure like Varg Veum.

    'Perfection'
    ‘Kind have done this job to perfection. They have found an elegantly shaped bottle with a simple, but modern, design. But it stands out from all the other brands because they have wrapped the bottle in brown paper, just like the paper bags alcoholics use to camouflage their bottles when drinking on the street.

    'If you examine the paper more closely, you find the silhouette of a map of Bergen on the bottom and, here and there, small handwritten notes, clearly written by Varg Veum while working on a case. This gives the finished product a distinctive touch that will make it stand out on the shelves wherever it is sold, and that will make it harder to just put back on the shelf.'

    Kind worked independently and with a clear idea about what the finished product should look like, but the author behind Varg Veum has been on board from the start as partner and copywriter - making the final result very much a team effort.

    ‘I raise my little glass with a wolf’s paw on the side and, like Varg Veum, say: ‘Skål!’ says Gunnar Staalesen.

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  • 06/05/18--22:43: Delamar


  • Design: Parámetro Studio
    Project Type: Produced, Commercial Work
    Client: Delamar
    Location: Monterrey, México
    Packaging Contents: Seafood
    Packaging Substrate / Materials: Cardboard
    Printing Process: Screen printing

    Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time

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    Design: Leftgraphic
    Designer: Lefteris Panagoulopoulos
    Project Type: Produced, Commercial Work
    Client: Lyrakis Family
    Location: Greece
    Packaging Contents: Olive oil
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Lyrakis Family asked us to design a label for their new olive oil. We had to focus on tradition and modern lines too.

    So we decided to draw a photo of the past century with two women picking up olives with their hands. Simple illustration combined with mountain and tree shapes that move freely in the white make the packaging trendy and attractive.

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