Cornish cheddar cheese brand Davidstow has recently undergone an identity and packaging redesign with the help of strategic brand design agency, BrandOpus.

For over 60 years Davidstow Cheddar has been made with exacting care in the Cornish village from which it takes its name. Using only local milk from a dedicated pool of West Country farms within a 50-mile radius, Davidstow is typically matured for longer than most other cheddars to develop a complex, rugged taste profile and rich creamy mouthfeel, which has attracted a following of award-winning Michelin Star chefs around the World. Davidstow’s provenance, heritage and quality are a source of pride the brand was looking to leverage in its identity and enhance at point of purchase.

Inspired by Davidstow’s natural surroundings we looked to evoke the tranquil beauty of Cornwall, conjuring a sense of passing time to reflect the care and dedication that Davidstow’s cheesemakers and graders have invested for over half a century to perfect the ultimate cheddar. A rejuvenated brand identity featuring a sail boat against the rugged Cornish coastline incorporates the brand’s established date of 1951, while natural craft elements create a more artisan feel to elevate the brand above other everyday cheddars.

Davidstow Cheddar is available for purchase in varying levels of maturity, from twelve months to five years.

Kate Jones, Design Director at BrandOpus says, “A brand with so much culture and pride in their products provided so many rich elements to explore. Drawing upon and emphasising their unique provenance gave us the opportunity to refine and simplify the identity to create something iconic that stands apart from other cheeses.”

The nature, the earth, the humankind, the beginning of everything in perfect harmony. The rebranding of the brand Origins Bio has as its starting point the simplicity of nature and the way it multiplies into shapes. As foods that are made from ingredients provided by land, also the design is created by hand raised in order to allow the flow of the lines is more natural and allows a strong emotional connection with the consumer.

Directly from the field to you home. Origens Bio is food without artifice, natural and full of flavor. A total harmony in the ingredients, the meal and the remaining elements combine to create a Brand Organic Feeling establishing an emotional connection with the consumer. Based on a kitchen counter and at a time of creation of the meal, remembering the times when it had more flavor. A sense of contact with nature, trust and the possibility of having a meal made with the finest ingredients.

The simplicity lets you focus the consumer's attention and enhance the products.

The coherence between all brand products, is designed to allow the growth of the range. Highlighting the most important aspects of each product.

The "Mistral Trading" company commissioned us to create the packaging of light breakfasts for people who adhere to a healthy lifestyle.

A task:
The Mistral Trading company already has a line of basic porridges without flavors, for those who just like oatmeal; there is a line with dessert flavors, for those who like to pamper themselves. Supporting the global trend on healthy lifestyle, the company decided to release a line of fitness breakfasts, aimed at people who want to have a healthy breakfast with a minimum of calories. Our task was to make the design focus on lightness and airiness, to make the new brand attractive to those who watch their figure.

Decision:
It was necessary to stay within the entire range of breakfasts Mistral, but to allocate a new product. A gentle range of pastel colors, used for background, creates an atmosphere of lightness and sophistication. Aspiration to cherished harmony is emphasized by a thin waist, which is wrapped with the branded tape of Mistral. On the front side of the package are used motivating inscriptions: "You are lightness yourself!", "You are catching views!", "You are in great shape"! In addition, the line delineates the silhouette of the girl, which introduces an element of airiness and weightlessness into the design. Below we placed pictograms reflecting the main advantages of the product.

All the necessary information on the content of vitamins and minerals is described through the infographics on the side of the package.

Especially for this project, we made a collaboration with well-known bloggers. The fitness range is represented by three SKUs: oat flakes with bran, cereal cocktail and oat bran. A specific expert is responsible for each SKU. The author of the popular project "Mad Drying" Vasily Smolny is responsible for the "sports part" of the project, Olga Malysheva, detox expert, and Julia Smolnaya, nutrition counselor, disclose all the secrets of health and longevity.

Watching a figure does not mean denying yourself tasty and healthy food. And fitness breakfasts from Mistral prove it. Try a perfectly balanced porridge from Mistral. You'll like it!

The "Mistral Trading" company commissioned us to create a design for the new brand of instant soups with clear communication: fast soup - a full dinner.

A task:
Unlike European countries, where instant food soups are extremely popular and local housewives do not like to stand at the stove for a long time, in Russia the woman trust the cooking of soup to no one. There is still a strong stereotype that the ability to make soup is a necessary and sufficient quality for a good housewife.

That is why many brands of instant soups have suffered a fiasco in the Russian market, offering canned ready-made or instant soups. Considering our "national peculiarity", Mistral has produced an original line of dry mixtures of soups.

Decision:
Given the pace of life of a modern woman, the ideal solution in this case is a full-fledged soup, which can be quickly and easily prepared, just adding your favorite ingredients.

On the front of the package we placed an image of a classic home plate, which was visually divided in half: at the top we see the image of the finished product, and at the bottom we show what is inside the package.

The background is the image of a kitchen cutting board made of untreated wood, which once again emphasizes the idea of naturalness. The attractive food zone with appetizing vegetables, spices and mushrooms emphasizes the taste of the product and tells you what else is in the mixture besides the croup. Under the plate we placed a label with a clear number of portions and a "secret" of rich soup.

On the back of the package, we reveal the concept of "add to taste." So the buyer can take part in creating his own soup recipe, make a variety in the basic recipe and get no less satisfaction from the result than if he cooked it himself. The slogan "useful soup every day" emphasizes both the natural composition and the need to eat right, because hot soup is an integral part of a full-fledged dinner.

The traditional ribbon and the corporate blue "Mistral" color help to preserve the brand architecture.

With "Mistral" cooking dinner ceases to be a heavy duty, taking away a lot of time, but continues to be a creative process. Choose a soup to taste, add authoring touches and enjoy a great taste of your favorite dish.

'Feel Glass‘ a brand new glass company, that provides only high quality drink-ware glass. ‘Feel Glass’ was inspirationally driven on the five senses of the human body which is seeing hearing tasting smelling and touching. Feel glass believes that the glass you use to drink can bring up the living quality, mood and health in your household. While designing this package I thought about packaging the five human senses into it. Visually simulating, Hearing when you pull the box slide, Tasting the glass, Smelling the wood and feeling the whole box is part of the experience I would like to share. I approached this package with a very simplistic and minimal way to bring out the high end mood. Reminding the target audience that glassware can be very high end and luxurious that we cannot live without glass, that drink-wares are worth spending money on.

The Collaborators have created a new positioning, brand identity and packaging for The Reel Fish Co. An antidote to the big tuna names, Reel Fish are on a mission to re-invigorate and disrupt the tuna aisle with a challenger brand that looks and behaves differently. With the positioning ‘Fish Unlimited’ The Collaborators developed a striking and anarchic look, made up of scrapbook ideas bursting out of a bold contemporary logo. A collage of culinary ideas, seaspiration and flavoursome ingredients, the design is aimed at getting a younger generation on board with tuna and realising its potential beyond sandwiches and potato fillers. As well as the identity and packaging designs, a vivacious tone of voice was created and a lively fun website was designed which consistently carried the new brand personality and style throughout.

We are Gravelli – a dynamic Czech brand and designer producing high end objects of concrete. One of our portfolio categories is devoted to a jewelry production. Concrete handmade jewels – rings, earrings, bracelets, pendants and cufflinks – are unique, courageous, sexy and comfortable.

The task for us was to find an original packaging corresponding with the content inside to guarantee the same level of experience as the handmade jewel itself does. All the available options seemed too generic and ordinary. So we came up with the idea to create a packaging ourselves from the same material and with the same (hand) care as the content inside.

That is why unique, handmade BOXES made whole of concrete were created. We have been producing them in several sizes and two colors – grey and anthracite – according to a purchased jewel inside. They are whole made of concrete, with four magnets attached into their edges to keep closed easily. The Gravelli logo is "printed" in each box – every production mold has the inscription in it, so the logo looks like it has been engraved into the box.

Concrete Gravelli BOXES serve often as the design object themselves – they can be easily used as a unique home accessory. But, most importantly, they can do the purposed trick – they correspond with the supplied content inside them and help to create a complex experience from any jewelry purchase from Gravelli brand.

Now in stores nationwide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise.

More shoppers are now savvier to own-brand alternatives, with innovation, quality and price major factors in the recent sway of consumers’ opinions. Research undertaken by Robot Food, however, found that many retailers were reluctant to break from an apologetic, ‘me-too’ design approach and content to remain a ‘needs must’ alternative.

The team’s strategy was game-changing for the category; to not shy away from own-brand status and for beers, ciders and spirits to shout loudly through bold, attention grabbing design. A fixed colour palette and silver Co-op brand mark was applied across the breadth of products for consistency and to allow more freedom when it came to designing each individual SKU.

From vodka to wheat beer, expressive typography and impactful graphic treatments create a unique, ‘ownable’ look for each product, while the Co-op’s distinctive blue proudly identifies the collection as a whole. The result is an eclectic but cohesive range that sits confidently alongside the leading brands and rewards savvy Co-op customers with beautiful design worthy of any basket.

Ben Brears, Senior Designer at Robot Food, said, “We know the quality of Co-op’s products first hand, and we saw an opportunity to create a design that did both the products and the Co-op justice.”

Brooke Fletcher, Packaging Design Manager at The Co-op, said, “Beers, ciders and spirits has never looked more confident. Easy to navigate and hard to miss, Robot Food have set the bar for own label and delivered a range that feels like a genuine and credible alternative.”

Inspiration
The inspiration of 42 started with both owners turning 42 in the same year and experienced "middle-age" enlightenment - realising that in life no matter your age - you will never have all the answers - and so the story of 42 started.... The two figures in the illustration shows the two characters of the range "Orpheus" and "the Raven" asking the "universe" for the answer to the universe... “The answer to the ultimate question of Life, the Universe and Everything is 42” – Douglas Adams, The Hitchhiker’s Guide to the Galaxy

Creative Theme
The wine label is completed hand-drawn and depicts a scene that has baroque undertones with modern twists. The illustration is inspired by the etchings of Albrecht Dürer, one of the grand masters. The same approach was followed where each elaborate scene tells a story with cues of symbolism that is hidden within. The brand story of 42 reads as follow - In their search for answers to the great questions of life, Orpheus and the Raven’s eyes were opened by the light of the present. But the curious pair knew that beyond the light, the universe had more to offer. “True knowledge exists in knowing that you know nothing, Orpheus,” said the Raven. “Then the answer to the ultimate question is obviously 42!” replied Orpheus in delight. “ORPHEUS NEVER STOP SEARCHING”

Each label was hand numbered and signed by the wine maker to retain the hand crafted aspect of the product. Number and signature was not over printed. Cork was designed to compliment and extend the overall experience with the wine. Bronze Wax closure.

Have you ever though that could exist a functional water?

Solan de Cabras has created a new drink format, made for your wellness and characterized by its purity, which is reflected in its design, without pretensions, unchecking conventional beverages and getting closer to the world of teas and cold infusions, but with a clear functional value.

New branding and packaging flexes its muscle.

We’ve just completed our latest work for Fitbakes – an exciting new range of healthy cakes handmade in the Cotswolds.

You don’t normally associate cakes with fitness and exercise, so it was an interesting brief for us to try and get across the client’s values of naturalness, health and fitness, while still making it clear to consumers what the product was about.

Our solution was to use a strong bold colour palette to help differentiate it from its main competitors and give it strong stand out in the chiller section. Along with the use of colour, we used a distinctive illustration style to convey the various flavour cues and make it easy to buy when on the go. The use of the sleeve allows for the wholesome cakes to be seen. Launching with seven flavours, the range also includes a generic version for limited editions to be introduced.

Not just guilt-free in taste, the packaging is also recyclable.

With the new design playing out across the website and marketing, we are sure these treats are going to fit in well for today’s health conscious individuals. #cakes #lowsugar #gym #health #diabeticfriendly

Volare is a wine where you have to let the imagination fly, as expressed in the letter O of the name. Following the game of flying in each wine capsule you can see a small illustration of a means of air transport, such as a hot air balloon, a plane and a vintage helicopter.

What's Unique?
The special thing about the label is that the consumer has to let the imagination fly.

Ante Artisan was created to tailor to customisable flavours in the local scene of Johor Bahru, Malaysia. Our homemade ice cream offers unique flavours that suit local tastebuds.

Ante Artisan uses natural ingredients that will come across as exclusive and premium. However, consumers will be surprised at its price range as it is relatively cheap compared to other choices in the market.

Design Ideas:
Based on a "Less is More" idea to bring out a handcrafted & premium experience with a budget control, we created a general layout on packaging and left space for Ante Artisan's 22 flavours.

Colour Direction:
We chose soft colours for simplicity and to allow consumers to feel a closer relationship with us.

BACKGROUND
Arobase Creative were asked to create a label design for a special new craft ale, brewed by Mad Dog Brew Co. in collaboration with Bristol Museums to mark the 200th anniversary of the institution of civil engineers. The new pale ale titled 'IKB IPA' is an homage to the work of Isambard Kingdom Brunel, who left his mark on the city of Bristol during the industrial revolution with internationally recognised landmarks such as the Clifton Suspension Bridge, SS Great Britain and Great Western Railway.

OUTCOME
We illustrated the iconic landmarks in a simplified geometric line style to reflect the precision and quality of the engineering and create a blueprint aesthetic. To create a bold front of pack we used period typography, loosely inspired by victorian era packaging, and contrasted this with a vibrant sans-serif annotation. The design of the label was adapted for pump clips, coasters and pint glasses.

For La Patita Polola we were asked to redesign its old packaging, they needed a cleaner look and a system that could help to identify in an easy way their variety of breads .

We choose to deconstruct the ingredients of each kind of bread and put them over colorful background for quicker recognition. The bold and modern typeface allows the user to easily read the title and make the connection between the title, the color, and the pattern.

Premium packaging for premium product!

Each "Sīkstulis" is meat, however not all meat is to become “Sīkstulis”, only the most exquisite.

In order to become “ Sīkstulis”, the cattle have to prove themselves worthy to be considered as potential product and establish that their 20 grams of meat are more valuable and pure than others.

And because of that, we can assure that today you are enjoying the finest quality meat that embodies years of experience in the making, persistence and willpower.

Fancy Vape is a newly founded international brand that originated from within the KangerTech company. Dutch design combined with KangerTech’s manufacturing power is brought to life by an international team of professionals who all share the same vision to develop solutions to relish (aromatherapy) blends using vaporizers. The founders of this company asked Skybox to help with firstly the naming of this brand and after the identity matching the companies quest to create a highly qualitative vaping brand which will stir up the vaping industry in a positive way.

The Paretto brand targets for the sophisticated, educated Russians. Paretto therefor is a coffee brand, which fits those who value quality in the broadest sense. Skybox was asked to create the brand identity and package concept, relating to the following promise; a product of inspiration and fascination, a product of subtle nuances and of the highest quality. By creating a high end feel for the Paretto brand for starters we meant to create a visual tone of voice to match this quality product. By further creating mystic color (varnish) shapes to express the blend flavors an 'ownable' design language was created to express the Paretto brand. This resulted in a strong qualitative brand identity with matching packages. And more importantly a package concept which effectively boosts market shares already.

In the beautiful region Kandal in Sogn and Fjordane, Norway, there lies a farm called Sølvane Gard. The valley is filled with apple trees that flourishes with fruit year after year. One day the farmers got the idea to make some nice and sweet apple liqueur to save the fruit from going to waste. The name of the golden liqueur label, Gullguten, fittingly means Goldenboy. And the decor is inspired by traditional Norwegian wood carving patterns and vintage Art Nouveau details. The gold foil on the label represents the warmth of the sweet apple liqueur, and hidden in the swirls it has the tagline 'ein helt magisk' which means 'a magical' placed before the product description, apple liqueur. The golden apple illustration thrones at the top corner of the label and strengthens it the identity of the product.

Pikron Vermouth is one of the oldest products of the historical Callicounis Distillery, the oldest Greek spirits company, established in 1850.

Pikron, with its distinctly intense aromatic flavor, is made using the original recipe written by the founder of the company Giorgos Callicounis in 1875. The bottle's design draws inspiration from that story. Giorgos Callicouns' portrait plays a dominant role, accompanied by typography inspired by the recipe's manuscript. The manuscript itself appears on the back of the bottle. The historical roots of the spirit are highlighted with a reference to the date of its first manufacture. In addition to silk-screen printing on the bottle, we chose to use a stylish white cap with embossed printing and Callicounis' face on its top.