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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/06/18--22:52: Dimoni

  • Design: Forma
    Illustrator: Ata Lassalle
    Project Type: Produced, Commercial Work
    Client: Dimoni
    Location: Barcelona, Spain
    Packaging Contents: Vermouth
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Black stamping

    We designed the visual identity and packaging for Dimoni, a vermouth from Mallorca.

    The name comes from Sant Antoni’s Day, one of the most important festivities in Mallorca. During this celebration, the Devil (Dimoni) plays a very important role, being the main character of parades and parties. This brand aims to represent the playfulness of Mallorca’s Dimoni, spreading this very special balearic tradition.

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  • 06/06/18--22:52: Moroccanoil


  • Manufacturer: MW Luxury Packaging
    Project Type: Produced, Commercial Work
    Location: Global
    Packaging Contents: Moroccan oil
    Packaging Substrate / Materials: Cardboard, paper, glass

    Moroccanoil products have been a stalwart of the hair salon for a decade, wowing stylists and beauty aficionados around the world with their ability to tame and nourish the most damaged of manes.

    This year, the brand – which uses argan oil as a base for its hair and skincare products – is celebrating 10 years in the industry. To commemorate the occasion, a gorgeous limited edition bottle for the iconic Moroccanoil Treatment has been created in collaboration with Swarovski. Bedecked in hundreds of turquoise crystals colour-matched to the Moroccanoil branding, this bottle also comes housed in packaging courtesy of MW Luxury.

    This special pack consists of a rigid board box wrapped in pearlescent paper printed with that striking Moroccanoil blue. The front features blind debossed and hot stamped gold foil lettering, and opens outwards like a book. Inside, the bottle rests in a removable housing fitment topped with an illustrated platform that easily lifts upwards to allow access. A die-cut window in this platform frames the bottle and creates a sense of depth and distance. Opposite, the Moroccanoil story has been printed in white ink and gold foil.

    The interior design was inspired by Moroccanoil’s Mediterranean influences. Both the covering flap and inner fitment display clouds in an idyllic blue sky; the flap also depicts a stretch of rippling red sand giving the visual effect that the bottle has been half-buried in a sun-baked desert dune. For the perfect finishing touch, CMYK transparent printing on pearlescent paper was used to give the sand a shimmering finish.

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    Design: The Creative Pack
    Creative Director: Danielle Beal
    Designer: Paola Ip
    Project Type: Produced, Commercial Work
    Client: RoliRoti
    Location: Manhattan Beach, CA, USA
    Packaging Contents: Bone Broth
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    A range of 4 Organic Bone Broths, slow roasted to perfection, then paired with Organic vegetables and simmered for a minimum of 24 hours, yielding a full-flavored, decadent broth.

    Rooted in the Swiss Butcher’s knowledge and heritage, Butcher’s Bone Broth bones are slow roasted to perfection to enhance the flavors, then paired with organic vegetables and simmered for 24 hours to yield a full-flavored, rich and decadent broth. The Creative Pack created a design that is elegant and clean. The typography and the etched illustration communicate superior quality, appealing to cooks and food enthusiasts. The words “Butcher’s” validates the product range, reinforcing the knowledge of a traditional butcher that knows how to work the meats and choose the best cuts for the right purposes.

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  • 06/06/18--22:53: Boston Pizza in Bed


  • Design: john st.
    Project Type: Produced, Commercial Work
    Client: Boston Pizza
    Packaging Content: Pizza
    Packaging Material: Cardboard
    Location: Canada

    ​The World's First Pizza Box Designed for Eating Pizza in Bed is Here ​

    Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”.

    “As Canada’s pizza leader, we’re always looking for new ways to make pizza-eating more fun and convenient for our guests,” says Adrian Fuoco, Senior Director of Marketing for Boston Pizza International. “And with more TVs in bedrooms than ever, and more seasons to binge-watch, now’s the perfect time for this kind of pizza innovation. The result is a pizza box with legs that easily unfold and lock into place. And just like that, you can comfortably eat a pizza in bed.”

    Created entirely out of cardboard to adhere to food and safety standards, packaging designers went through months of prototyping to ensure it was both easy and safe to use.

    “It’s a simple idea, but a lot of thinking went into making sure it would actually work,” adds Paul Little, Creative Director at john st., the agency who helped Boston Pizza create the limited-edition box. “There were a lot of factors to consider. It had to be high enough to fit over a person’s legs and low enough to comfortably eat off of. We had to compensate for the average depth someone sinks into a bed versus the average leg width, average pizza weight, the list goes on and on.” Little continues, “It sounds ridiculous, but knowing some lucky people are going to be able to comfortably eat pizza in bed makes it all worth it.”

    The pizza boxes are part of a larger campaign to promote Boston Pizza as the best choice for Dad this Father’s Day. A limited run of the “BP in Bed” pizza boxes will be available for Canadians to win, just in time for Father’s Day. From Wednesday, June 6th to Monday, June 11th Canadians can comment on the video by tagging a father figure in their life for a chance to win a BP in Bed experience, including $100 of their favourite menu items. The limited-edition boxes are available exclusively through the contest. Rules and regulations can be viewed here.

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  • 06/07/18--22:13: KitKat World Cup Packaging

  • Design: Assem Mostafa
    Project Type: Produced, Commercial Work
    Client: KitKat
    Location: Cairo, Egypt
    Packaging Contents: KitKat
    Packaging Substrate / Materials: Flexible

    Since Egypt has been qualified to the World Cup 2018 in Russia after being absent​ for 28 years, KitKat Egypt decided to launch a new limited edition pack celebrating this unusual ocassion.

    The design is cheerful and full of energy to reflect the world cup spirit using some illustrated football elements, Russian icons and the Egyptian flag to reflect this memorable event.

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  • 06/07/18--22:13: Blockchain Coffee

  • Design: Stefan Andries
    Project Type: Produced, Commercial Work
    Client: Blockchain Coffee
    Location: Bucharest, Romania
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic pouch

    Identity & packaging design for Blockchain Coffee, an upcoming online coffee store that combines the passion for coffee with the power of cryptocurrency.

    What's Unique?
    Because cryptocurrency and coffee are two totally different things, mixing them was a bit difficult initially but when I designed this logo I wanted to incorporate elements that are related to the blockchain (paths that interconnect to show the processes being made) and make these feel natural, not too techie - more like an ancient style symbol / pattern.
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  • 06/07/18--22:17: Farac-Terzić


  • Design: Maji Studio
    Creative Director and Designer Luka Predragović
    Project Type: Produced, Commercial Work
    Client: Farac-Terzic Winery
    Location: Zagreb, Croatia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, textured paper
    Printing Process: Digital print

    Inspired by drywall of Dalmatia, Farac-Terzić Wines are designed to symbolise purity and excellence of these Mediterranean wines from Croatia. The logo itself was done really simple because the whole identity carrier is actually the label itself. Labels are printed on textured paper that symbolises landscapes of Dalmatian island of Korčula where these wines are made. The landscape is beautiful in its simple and rocky appearance. The system was created like this that allows the winemaker to produce as many labels as he needs for different wines, but all in the same tone and feel.

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  • 06/07/18--22:18: Vale do Homem Premium


  • Design: César Moura
    Project Type: Produced, Commercial Work
    Client: Quintas do Homem
    Location: Vila Verde, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, Glass
    Printing Process: Offset printing

    The goal was clear: to create a label where quality is reflected; the quality of the wine! The key word during the process of designing Vale do Homem - Premium’s label was ''quality'', and with that idea in mind came to life this sophisticated design that harmoniously combines simple graphic elements with a strong and full of personality typeface.

    Since the very beginning, was found in Quintas do Homem a very unique, traditional and beautiful granary with a Christian cross known as "the cross of the four evangelists". The cross itself have a powerful and positive meaning, proclaiming good news and driving away the bad ones.

    The perfect design was reached with the perfect label cut and a unique cross, creating a particular texture in a beautiful pattern. And to have the absolute symbiosis, a proper wine-label paper was selected to preserve the graphic elements when the bottle falls down into fresh water and ice. Even the color scheme was examined. The gold details: a last and precise touch to bring this label to life.

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  • 06/07/18--22:19: Prugne d'Agen

  • Design: Max Lippolis
    Project Type: Produced, Commercial Work
    Client: I&D srl
    Location: Italy
    Packaging Contents: Dried Fruit, Prunes
    Packaging Substrate / Materials: Paper, Plastic
    Printing Process: Offset printing

    Agen prunes are the dried fruit of the plum tree, that grows since ancient times in the Aquitaine region of France. They take their name from the town of Agen, located on the Garonne river and are protected by the European Union as IGP (Indicated Geographic Protection), thereby achieving an international reputation. The goal of the concept is to communicate the tradition and the highest quality organic of the natural ingredients through an attractive and elegant packaging: two main color to differentiate the various product qualities.​​​​​​​

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  • 06/07/18--22:19: Long Thanh Mooncake



  • Design: RIO Agency
    Project Type: Concept
    Location: Hanoi, Vietnam
    Packaging Contents: Mooncake
    Packaging Substrate / Materials: Paper, cardboard

    "Long Thanh Mooncake" is a packaging design project implemented by RIO Agency, reminding us of the Mid Autumn Festival spirit through the image of traditional Hanoi mooncake. The cakes have a distinctive flavor of Hanoi's authentic cuisine and are covered by a modern package showing featured images of elegant Hanoi's everyday life, in order to honor the long-standing culture of Hanoi people.

    These boxes of mooncake are not only heart-warming gifts for elderly people, who still store beautiful memories of an elegant and exquisit Hanoi, but also help younger generations to taste and feel the true flavor of the original cake. So that they can cultivate an awareness of upholding traditional values.

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  • 06/07/18--22:23: Urtes Bread


  • Design: étiquette
    Design strategy: Valerija Žilėnienė
    Art direction: Irmantas Savulionis
    Graphic design: Gabija Platūkytė
    Project management: Rita Dargyte
    Illustration: Inorama Studio, Lina Sasnauskaitė
    Photography: Vytautas Narkevičius
    Project Type: Produced, Commercial Work
    Client: Vilniaus duona
    Location: Vilnius, Lithuania
    Packaging Contents: Bread
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    TASK & SITUATION
    Urtės is one of the main brands of Vilniaus Duona. The standout feature of all products of the Urtės family is a broad variety of seeds and grains. Getting more and more new products of that family into the market resulted in the design of the brand becoming inconsistent, chaotic and outdated. The task was to renew the brand and packaging of the Urtės family, at the same time maintaining the recognisability of the whole brand. The new design had to link all the products of the family together and make them more attractive and visible. We have to keep the audience happy that values a traditional product, while making the presentation more vibrant by adding a bit of character as well as modern touch.

    SOLUTIONS
    To keep the brand recognisable, the yellow logo framed in red was renewed and reimagined. It has a contemporary twist because of its simplicity, at the same time paying tribute to the previous design. Realistic illustrations of seeds and grains represent the actual ingredients used for the specific bread. They also reflect the product's standout feature. Stylised illustrations in the background further accentuate the concept. The whole composition encircles the logo while stressing the uniqueness of the brand and giving it character. A bright and uplifting colour scheme makes the design fresh and trendy. Furthermore, it attracts attention and makes the brand visible on the shelf.

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  • 06/07/18--22:23: Waitemata Honey Face Cream

  • Design: Onfire Design
    Creative Director: Matt Grantham
    Designer: Georgina Brothers
    Project Type: Produced, Commercial Work
    Client: Waitemata Honey Co.
    Location: Auckland, New Zealand
    Packaging Contents: Cosmetic
    Packaging Substrate / Materials: Cardboard
    Printing Process: Flexography, Foil stamping

    In such an over saturated and competitive market sector as New Zealand Manuka Honey brands need to look beyond the standard ‘honey in a jar’. Waitemata Honey has been actively working on new product development outside of the norm, pushing their industry leading honey knowledge into new categories which have yet to utilise the powerful, natural goodness of Manuka Honey. In conjunction with a food technologist and partnering with a business specialising in premium cosmetics, Waitemata Honey have succeeded where others have failed by producing a premium face cream wit ha high percentage of honey content.

    While the honey product was unique, the category is saturated with brands. Onfire were asked to help develop packaging that would stand out in this crowded space. Steering clear of the standard ‘honey’ cliché graphics and messages, we worked with a local box manufacture to create a bespoke clam opening box which, when opened, showcases the product on retail shelves. Learning from brands in the ultra premium space, a clean and minimal livery was created to bridge the gap between natural honey and niche health and beauty. All with a hint of glam. Silver and gold foils denote the Manuka Honey strength which speaks directly to the consumer shopping in this high end, premium cosmetic market.

    Launching in mainland China in retail and overseas duty free channels, Honey Face Cream is a minimalist and self-assured brand with a strong point of difference.

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  • 06/07/18--22:23: Colecti Cacti


  • Designers: Maria Carreño& Tamara Segura
    Project Type: Student Project
    School: ELISAVA
    Course: Master in Packaging Design
    Tutor: Jon Marín
    Location: Barcelona, Spain
    Packaging Contents: Collectible cacti (cactus)
    Packaging Substrate / Materials: 250 g paper, cardboard

    Packaging designed for cactus collectors and lovers.

    The design is a cardboard structure that ideally replaces the common plastic pot in which cacti generally come in when sold in flower shops. Although it only uses one kind of volume, it can be placed upside down in order to create a new module that fits perfectly next to the other.

    As cactus lovers know, these plants need to receive sunlight on all its sides in order to grow harmoniously. This is why on two of the sides of the module we indicated which days that side should be exposed to the source of light.

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  • 06/07/18--22:43: Café Ulla


  • Design: minimalist studio
    Creaitve Direction / Studio Photography: Wonchan Lee
    Illustration / Design: Ohyun Kwon
    Project Managing: Ju-Hwan Kim and Sang-A Kim of KOLON Group
    Packaging Content: Coffee
    Location: Seoul, Republic of Korea

    Brand Identity, Character Design & Packaging for Café Ulla

    CAFÉ ULLA(Ulleung+Gorilla) is derived from tales of a gorilla that protects Ulleung Island. With the wide open sea view and gorilla-shaped rock from the cafe, people can enjoy the finest brewed coffee.

    Unlike his muscular appearance, ULLA is an adorable gorilla who loves nature and flowers. Long ago, he repelled the goblins that tortured the villagers and became a guardian of Songgotsan Mountain. CAFÉ ULLA is located in the northern part of Ulleung Island. In spite of the beautifully preserved areas including the 8 spots; Songgot Peak, Nari Basin, Seonginbong Virgin Forest, Spirit Mineral Spring, Punghyeol, Yongchulso, Seokpo Observatory and Gwaneumdo Island, the northern part of Ulleung Island is still unknown to many tourists. In order to vitalize and promote the hidden gems in the north, CAFÉ ULLA provides the guests with a trekking map and encourages the guests to explore the spots.

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  • 06/07/18--23:01: PORONA


  • Design: Ying He and Heng Wang
    Project Type: Produced, Commercial Work
    Packaging Content: Skin care products
    Packaging Materials: Plastic, paper
    Location: China

    PORONA is an organic skin care product brand that covers skin lotions, essential oils, face lotions, creams, handmade soaps and many more.

    In this project, we designed an overall branding for our new product, Organic Hydrosol. Pure dew is organic and natural, each of which is extracted from the leaves and fruits of certain plants, such as Blue Lotus Organic Hydrosol and Lavender Organic Hydrosol. There are 10 varieties of PORONA organic pure water - Rose Otto, Lavender, Roselle, Blue Lotus, Immortelle, Rosemary Verbenone, Chrysanthemum, Vitex, Chamomile Cape, Jasmine Sambac. We have designed different patterns according to the plants and applied them to labels and packaging.
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  • 06/06/18--03:26: Solan de Cabras

  • Design: Enric Aguilera Asociados
    Project Type: Produced, Commercial Work
    Packaging Content: Functional water
    Location: Barcelona, ​​Spain

    Have you ever though that could exist a functional water?

    Solan de Cabras has created a new drink format, made for your wellness and characterized by its purity, which is reflected in its design, without pretensions, unchecking conventional beverages and getting closer to the world of teas and cold infusions, but with a clear functional value.

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  • 06/11/18--01:19: RADA Premium

  • Manufacturer: Danco Decor
    Project Type: Produced, Commercial Work
    Client: Bayadera Group
    Location: Ukraine
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen-printing, partial painting

    The success which abrade borders and unite continents

    Have you ever created a portrait of a successful modern person in your imagination? Let us do it together. It is a young, free, independent, active, self-confident person, who is permanently searching own life way, who is always opened for new experiences and strives for experimenting. This person is a cosmopolitan, distinguished by the desire to see and feel as much as life can offer. What is more one craves new discoveries and achievements, does not want to be tied to one place, the life credo is endless motion. What is waiting such a person tomorrow? Definitely it is new success, which is perfect to be celebrated with a drink of winners.

    What kind of beverage is this? It is certainly vodka RADA Premium which (as well as our hero) conquers the world, erases barriers, fits into any situation and resides on all continents at once. It tends to be the main ingredient in any cocktail, uniting people, forming new tastes and creating new companies, breaking linguistic and national barriers.

    What is vodka RADA premium like? It is young, fast-paced, pure product, breathing with energy, pulsing in a single rhythm with megalopolis, living in it and with it, rushing forward among the skyscrapers and absorbing city lights, radiating the energy of life, speed, joy and success.

    The previous bottle design for vodka RADA made the world acquainted with the traditional alcoholic drink, that has a five-hundred-year history. The long history of RADA vodka was previously emphasized by the font chosen for decoration and the red wax seal, which in ancient times was reassured by the royal and imperial personalities. The updated decor tells about the cosmopolitan character of the drink and those who make their choice in its favor, abandoning stereotypes, conventions and frames. Since this drink is created for a leader whose life flows in big cities, elements of decor are attributes of a large modern city - skyscrapers, highways and multi-level road junctions. "Hero of Our Time" and the project Rada Premium is ready to take risks if leading for new experience and vivid emotions. This person is definitely not a reckless player, ready to put own life on the line for "a minute of glory." It is a wise young person, who knows for sure that success is not a win in lotto, but the result of many years of hard work, gaining experience and knowledge. Therefore, when rushing along the highway on a heavy motorcycle, smoothly descending from the sky on a parachute or, like the hero of the film "Walking", passing through a tightrope stretched between skyscrapers, this guy knows exactly what one wants and how to achieve the goal. For the RADA Premium project, specialists of «DANCO DECOR» have used gradient painting of the bottom of the bottles. This method provides a smooth transition from a more saturated color to a clear, crystal top of the bottle. Coating is carried out on modern automatic equipment of the UK production, the process completely corresponds to all quality norms and requirements of the European standardization.

    The image on the front part of the bottle is made by silk screen printing technology. Attention is drawn to the fine study of the smallest details of the picture, that transmits the basic concept of design. The equipment used by the «DANCO DECOR» company allows to apply up to eight different colors in one printing passage, creating a complex multi-color pattern in one automatic cycle. Subsequent drying-firing at a temperature of about 600°С reliably fixes the image on glass, making it exceptionally resistant to mechanical damages and chemical effects of liquids used for bottling of spirits.

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  • 06/11/18--01:20: Kosatska Rada Soborna

  • Manufacturer: DANCO DECOR
    Project Type: Produced, Commercial Work
    Client: Bayadera Group
    Location: Ukraine
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Vacuum metallizing

    Ukrainian Cossacks had already become legendary from the moment of their appearance, bringing fear to the enemies, commanding respect to the allies and instilling faith to the brothers in arms.

    Freedom-loving, hardy, strong and desperately brave they impressed contemporaries with courage, amazing patience and ability to easily sustain extreme hardship. Cossacks were always distinguished by the will to follow concepts of unity, which was displayed as a common cohesion, responsibility for fellows and mutual spiritual enrichment. Different decisions regarding domestic and foreign policy, judicial or military issues were discussed and approved during special meetings called Rada, where all the Cossacks took part. Another feature to be mentioned by the European travelers in 16 century chronicles is tooth for the alcoholic beverage - vodka, that was obliged to be on every celebration and famous Cossacks Radas.

    Distinctive features of the Cossack spirit composed Ukrainian character base, outlived difficulties, entrenched in the hearts and absorbed into the blood of Ukrainians, becoming an essential part of the national culture. Yet vodka is considered to be a traditional beverage of the true Cossack. Created using unique ancient recipes, «Kozatska Rada Soborna» materialized the greatness of the image of freedom-loving Ukrainian warriors, determination and resolution of our heroic forefathers.

    All the features and advantages of this splendid beverage are reflected in a stylish design of bottles for a new premium vodka. Pure lines and edges, rich color of noble copper with matte effect and elements of the Cossack heraldry in black and steel color-grade perfectly reflect the nature of a bottle’s content and emphasize a high status of those who supplement a feast with it.

    The «DANCO DECOR» company has embodied this magnificent design. It is a well-known Ukrainian decorator of glass bottles and glassware, which has gained a reputation of one of the best professionals worldwide in the field of bottles decoration, capable to recreate the boldest design ideas in glass.

    Specialists of the company have applied the method of vacuum metallization with subsequent toning. Metallization is a highly effective technology, based on the deposition of metal molecules on the surface of a glass product in a vacuum. For this purpose, the glass container, which has been previously prepared, is placed in a special vacuum plasma chamber, where the thinnest metal film is applied to it under the influence of the electromagnetic field. Vacuum metallization is a complicated high technological process and it serves as additional protection against fakes.

    Decorated «Kozatska Rada Soborna» bottle fully matches the high quality level of the premium beverage, emphasizes perfect taste and respect to the traditions of its holder.

    What's Unique?
    It was a challenge to adjust the color and texture of the decorative coating reminding an old copper bottle. Finally, the result met expactations of the customer



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  • 06/11/18--01:24: Steep Tea


  • Design: Alvaro Leon
    Project Type: Student Project
    Location: Spain
    Packaging Contents: Tea
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    Naming, Branding and Packaging for Steep tea. A tea company with an organic and classic approach. With this project the logotype was inspired from the pattern of a tea infuser, used to insinuate the shape of a teapot. The corporate colors are a neutral beige, which allows for individual enhancement of each tea package to shine through. To finalise the brands identity, recycle paper is utilised to further tie the relationship between the organic tea leaves with a modern design approach.

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  • 06/11/18--01:26: Sync

  • Design: Rhea Shah
    Project Type: Student Project
    School: Northumbria University School Of Design
    Course: Branding and Identity
    Tutor: Andy Reay, Mike Pinkney, Dave Gardener
    Location: Newcastle Upon Tyne
    Packaging Contents: Natural Energy Drink
    Packaging Substrate / Materials: Aluminium Can
    Printing Process: Digital Printing

    Just how everything is connected, our lives also move in a cyclical interconnected pattern corresponding to the seven chakras, A chakra is an energy centre that exists on the physiological level and runs from the spine all the way up to the crown of the head. The word ‘chakra’ literally translates to wheel.’ These chakras work in congruency with our lives. When the chakras are overactive, under-active or blocked it affects the body both physically and emotionally. It’s during this time in a middle-aged man’s life when he questions the life path he is on, and begins to fear the unknown or his mortality, often known as the famous ‘midlife crisis.’ Often meaning he has a block in the crown chakra.

    Thus, Sync decided to do something about this and bring out a brand new line of beverages. Sync, a Natural Energy Drink specifically made for men going through midlife crisis. Since people at this crucial fork question life and search for spiritual connections we decided to implement the 7 chakras in our body to this phase. We handpicked the finest ingredients and made sure these herbs help liberate your tastebuds as well as speed up your recovery through the midlife malaise.

    The brand identity and packaging has been devised keeping the brand values and personality in mind, while also making sure it integrates with the brand story. There are seven flavours which will help you balance your chakras and promise you a healthy and better life style.

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