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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/11/18--01:27: Elephant Whisky

  • Design: Rhea Shah
    Project Type: Student Project
    School: Northumbria University School Of Design
    Course: Branding and Identity
    Tutor: Andy Reay, Mike Pinkney, Dave Gardener
    Location: Newcastle Upon Tyne
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Wood
    Printing Process: Engraving, Laser cutting and Foiling

    A brand a new whisky hitting the UK market from India. Elephant differentiates itself by being distilled only in India and is one of only very few Indian Whisky's imported into this country Influenced by a story created by myself based around an Indian Emperor; this whisky caters for the royalty and aims to be placed amongst the ‘upper class’ society. Extend the brand into the physicality of it’s packaging and environment with due consideration to target audiences and any rituals that may be associated/appropriate and probably differentiate between the two products and potentially different target audiences.

    This whisky brings together the best of our distiller’s and art. First, our barrel makers ‘slow-toasted’ these barrels to bring out the rich flavours and aromas of the wood, creating a contemporary expression of an 1863 barrel. Then, our master distiller barrelled and finally bottled this edition of elephant whisky at 100 proof, so that all of the rich flavour finds its way to your glass. The result is a delicious, complex whisky, a taste of history in the making.

    There are two products - A 20 year Single Malt and a Blended Whiskey. The target audience for both - An elite upper class of individuals who care and dare to change the world. They are passionate, zealous and honourable.

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  • 06/11/18--01:29: Cela Honey


  • Design: Maji Studio
    Creative Director and Designer: Luka Predragović
    Project Type: Produced, Commercial Work
    Client: Family farm Saša Brekalo
    Location: Zagreb, Croatia
    Packaging Contents: Honey
    Packaging Substrate / Materials: Glass jar, paper
    Printing Process: Digital Print

    'Čela Honey is a product of a small family farm specialised in the production of honey and its derivates. They approached Maji Studio with the task to create a verbal and visual identity as well as packaging for a line of different kinds of honey. The only restriction they gave us was to incorporate a picture of a bee somehow. So, we came up with 'čela name which is shortened word for pčela - bee in Croatian. 'Čela is a word commonly used in slang, but nobody seemed to be using it for a registered product. So we went for it. The new step was the creation of the visual side of the story. We decided to go with earthy tones. We have a specific tone to each honey type. The restriction about bee representation was solved by using bitmap illustration of a bee. This looks really good especially on larger sizes (i.e. on a bag). Typographic part of the label goes for clean and clear expression. We achieved it by using our own typeface County for the logo (name 'Čela), and we paired it with clean sans serif for the information. So... Each label "looks the same" but they are clearly distinguished by colour and text.

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    Design: Kenneth Kuh
    Project Type: Student Project
    School: Art Center College of Design
    Course: Packaging 1
    Tutor: Katrina Luong
    Location: Pasadena, United States
    Packaging Contents: Tableware
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    The objective for this project is to create a packaging set under the assumption of Aesop having their own product line for ceramics tableware. In order to match the already existing brand identity, a lot of considerations in design, user experience, and functionality were put into the process of developing this packaging.

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  • 06/11/18--01:31: Gueda Brewing Co.


  • Design: Bruno Moreni
    Project Type: Produced, Commercial Work
    Client: Gueda Brewing Co.
    Location: Brasil
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle, Paper, Cardboard
    Printing Process: Digital Printing

    Locally brewed in São Paulo's interior, Gueda is a project created by two agronomy engineers with knowledge and respect with seeds, planting and harvesting and passion for the craft beer process.The brand seeks to expand the craft beer market combining flavour, quality and design which are the main characteristics of this market. Appealing to São Paulo's interior volume based beer consumption, Gueda launch it's amazing American Pale Ale as main product. Always looking for the new, the brand seeks to expand the craft’s beers market in the interior of the state.

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  • 06/11/18--01:31: Barista Beer Series


  • Design: Never-Never
    Project Type: Produced, Commercial Work
    Client: Espresso Alchemy X Lab Brewer
    Location: Hong Kong
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, Label
    Printing Process: Digital printing, Foil stamping

    “Barista Beer” is a Hong Kong handcrafted coffee beer, produced by a local coffee roastery - Espresso Alchemy and a local brewery - Lab Brewer. They were experimenting and striking for an amazing result of the combination of coffee and beer.

    We are glad to get involved in this project to promote Hong Kong craft beer with a special crossover with two local brands. To us, “Barista Beer” is not only a mixture of coffee and beer but also a crossover of vintage alchemy and modern science. There is a common characteristic of “Alchemy”, “Laboratory”, “Coffee” and “Beer” - the “procedure” of mixing different elements or materials in an attempt to create a new result.

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    Design: Deep Blue design
    Art Director: Stylianaki Maria
    Project Type: Produced, Commercial Work
    Client: Domaine Paterianakis
    Location: Heraklion, Crete, Greece
    Packaging Contents: Wines
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography, Foil stamping

    Experimenting with the taste of wine is a never-ending process leading to new wine-tasting paths and interesting wines.

    The goal was a label focused on the special features of the wine: experimental wines without sulfites. Τaking into account the long journey of the Oenologist to reach the final product, we decided that the number 3,14 would be its name. The number with the endless decimals (π = 3,14), without knowing the last one of it, was the inspiration for these wines without sulfites of the Domaine Paterianakis.

    Our main consideration for the design of the label was that the features of the 3.14 wine series should not go unnoticed and lost in pictures or graphics. So with a minimalistic and simple approach we emphasized on the special features characteristic of these "natural wines". The label reminds of the Oenologist‘s notes tab, while the specialty of the wine "natural wine" is stamped through the green background.

    The gold detail of the name was the last touch to make this label unforgettable.

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  • 06/11/18--01:34: MPREIS Alpmehl


  • Design: moodley brand identity
    Project Type: Produced, Commercial Work
    Packaging Content: Flour
    Location: Vienna, Austria

    The “Alpmehl”, as you can find it on the shelves of MPREIS, is a thoroughly pure product but with a timeless product like flour there isn’t anything to add, anyway. Which is also true for the packaging of “Alpmehl”. It is a statement of clarity.

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  • 06/11/18--01:34: Restet

  • Design: Repina Branding
    Project Type: Produced, Commercial Work
    Client: Restet
    Location: Moscow, Russia
    Packaging Contents: Cosmetics, medicine
    Packaging Substrate / Materials: Glass + paper

    Restet is an innovative cosmetic remedy against diseases such as psoriasis, acne and dermatitis.

    Repina Branding Agency created the name of the brand, which reflects the composition and action of the creams on associative level. Restet - a neologism that contains a prefix "Re" (regeneration, retinoids), and "Estet" as aesthetics. The main elements of the style are ray patterns aspiring to the letter R. Patterns symbolize quanta of light, molecules that penetrate the skin. The shape of the pattern molecule is tied to the type of product: hexagons - psoriasis, circles - acne, rhombuses - diathesis. Pastel colors emphasize a caring and delicate approach to skin care.

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  • 06/11/18--01:35: HeGan Liquor


  • Designers: XiongBo Deng, Yao Xu
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese spirits
    Location: China

    This Chinese white spirit product is named He Gan (何干), meaning that “no matter what is happening outside, it’s none of my business”. The meaning is quite abstract under the Chinese context. On one hand, it sounds rude and indifferent; on the other hand, it could be reexplained as that “no matter what is happening outside, it does not affect my minds”. In this case, the idea behind the product name manifests the ability of independent thinking.

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  • 06/11/18--22:46: Show Time Bow-tie


  • Manufacturer: Pirells Innovative
    Project Type: Concept
    Location: Poland
    Packaging Contents: Bow-tie
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    This packaging is designed for a bow-tie. The most distinctive feature of this packaging is cartoon design which reminds of posters from the fifties or old-fashioned advertisements. It is some kind of a reference to old school character of a bow-tie. This box is intriguing because from the first look it is not oblivious what this packaging was made for. The bow-tie is visible all the time, even when the box is closed. After opening movable part appears on movable element inside the box. The uniqueness of this packaging is in its simplicity. This packaging looks perfect without any additional wrapping – it can be a beautiful gift in itself.

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  • 06/11/18--22:46: Lijjat Papad


  • Design: Vidhisha Kedia
    Project Type: Concept
    Location: Bangalore, India
    Packaging Contents: Papad
    Packaging Substrate / Materials: Aluminum Foil
    Printing Process: Digital printing

    This is a conceptual packaging project on Lijjat Papad. One day, during my research on the project, I noticed their existing packaging and I was very disappointed. Lijjat being such a famous brand and hence having a good profit margin, have not spent enough money and time on their packaging. The product is exported worldwide, thus should have some packaging standards. Yet the product is exported in its poor packaging.

    Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an Indian women’s cooperative involved in the manufacturing of various fast moving consumer goods. The organisation’s main objective is the empowerment of women by providing them employment opportunities. Started in the year 1959 with a seed capital of Rs. 80, Lijjat has an annual turnover of around Rs. 6.50 billion (over 100 million USD) in 2010, with Rs. 290 million in exports. It provides employment to around 42,000 people. Lijjat is headquartered in Mumbai and has 81 branches and 27 divisions all over India. The running of the organisation is entrusted to a managing committee of twenty-one members, including the President, the Vice-President, two treasurers. The growth of the Lijjat is often seen in the larger canvas of women and their empowerment.30-35% of papad is exported in places like US, UK, Singapore, Thailand, etc.

    There are various problems with the existing packaging. One of them is the material being used to pack. Plastic packaging not just looks bad but also is very bad for health. The content on the packaging is not readable.

    The concept and solution to these problems were, firstly to use foil packaging, with a ziplock mechanism. The zip lock mechanism will not only keep the papad airtight but will also act as a container so that the consumer doesn’t need to find a separate box to store the papads.

    Through the design, the idea was to depict a lady through my designs for packaging to show the women strength in this organisation.

    Lijjat Papad’s mascot, the rabbit is also removed from the graphics because of this reason itself, that is the women should be their mascot and not a rabbit. The design needed to be extremely attractive to stand out and be eye catchy.

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  • 06/11/18--22:46: Miguitas - Cake Box

  • Designers: Diego Arias, Karen Meneses, Alexia Hernández, Juan Osorio
    Project Type: Student Project
    School: Universidad Don Bosco
    Course: Diseño Industrial IV
    Tutor: Pedro Barrera
    Location: San Salvador, El Salvador
    Packaging Contents: Cakes for dogs
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital printing - Direct printing and cut

    The main task of this package is to create a one piece package that can be assembled with no glue or any adhesive material to it, in order to ensure the client that he/she can assemble it quick and transport the cakes safely.

    The second task was to create a package that is interactive with the user and the final consumer, for that reason we printed a dog in the entire box that emulates the body of a cartoon dog.

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    Design: Biles Hendry
    Project Type: Produced, Commercial Work
    Client: Tisserand
    Location: London, UK
    Packaging Contents: Aromatherapy Products

    Tisserand, the British aromatherapy brand, has collaborated with Ascot Racecourse to create a bespoke range of bath, body and homecare products, with a vibrant and evocative identity by branding and design consultancy Biles Hendry.

    A fresh approach
    Since 1974, Tisserand has been offering high-quality, affordable aromatherapy products. This new association with Ascot allows the brand to build its global status, introduce premium tiering, and engage a more upmarket target through prestigious retailers and events such as Royal Ascot.

    ‘The creative challenge’, says Anthony Biles, founder and creative director of Biles Hendry, ‘was to find a connection between the world of horse-racing and aromatherapy. Our answer lay in sensory experience.’

    A clear winner
    As well as the painterly packaging, the Biles Hendry team devised playful fragrance names that work just as well in both settings: Daydream, Serenity, Blissful Joy, Hope and Cheer, Happy Elation and, coming up on the outside, Spirited Away.

    Robin Russell, Tisserand CEO, says: “Co-branding presents unique challenges, but Biles Hendry came up with an approach that reflects both Ascot and Tisserand in an effortless and natural way.”

    The range will be available at Royal Ascot from 19th June, and at major department stores and selected retailers later in the year.

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  • 06/11/18--22:47: Gigo - Douro Wine


  • Design: Gen Design Studio
    Project Type: Produced, Commercial Work
    Client: Casal de Ventozela
    Location: Braga, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Label: Tintoretto Gesso UltraWS 115gr
    Printing Process: Offset printing, transparent foil hot stamping, uv varnish

    Winemaker Casal de Ventozela commissioned us an identity and label for its new venture: a bold and modern wine brand grounded on the Douro legacy. Douro is a wine region centred on the Douro River in the north-eastern part of Portugal.

    Naming it gigo—the iconic harvesting basket—already brought to mind all the Douro’s old traditions. To preserve this imaginary, we designed the label as an abstract representation of gigo, itself. The weave pattern served as the base for the label composition where the die-cut and transparent foil further enhance the interweaving recognition and perceived quality of the product. The use of two different letters g (a double-story and single-story) offers a singular and memorable quality to the wordmark, and the choice of the wide grotesk font gives it a bolder character.

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  • 06/11/18--22:48: Tealicious


  • Design: Christina Dumont
    Project Type: Concept
    Location: Hamburg, Germany
    Packaging Contents: Tea
    Packaging Substrate / Materials: Plastic
    Printing Process: Screen printing

    Tealicious is a colorful and happy tea packaging - with it´s handmade texture in the background it keeps the handmade alive. The idea was to make it "pop" in the shelf and turn your kitchen/home in a more colorful place.

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  • 06/11/18--22:49: Zero Condom


  • Design: Sangmok-Oh
    Project Type: Concept
    Location: Seoul, South Korea
    Packaging Contents: Condoms
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Many condoms in the market contain chemicals that can cause diseases like parabens, glycerine, and norroxide 9. The condoms containing these harmful ingredients were so serious, I started to design a non-hazardous condom for safe and healthy sex. so, under the name of zero condom, we started to make virtual branding and packaging.

    Zero condoms are a brand that aims to provide safe and healthy condoms without harmful additives. This brand philosophy is represented by a logo that combines '0' and 'ZERO'. and The circles on the front is The appearance of the condom is graphic, and the pleasure spreads I expressed the feeling with a gradient. Different colors are arranged for easy understanding of different characteristics of condoms. examples, The thinnest touch of SUPERTHIN is visualized in blue, ORIGINAL visualized in yellow as suitable for wear, MOIST GEL visualizes the more moist touch in pink.

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  • 06/11/18--22:49: Ron Colonial

  • Design: Appartement 103 - Brand Design
    Project Type: Produced, Commercial Work
    Client: Industrias Licoreras de Guatemala
    Location: Guatemala
    Packaging Contents: Rum
    Packaging Substrate / Materials: Glass bottle, paper, cork

    Appartement 103 has designed a new visual identity and packaging for the historical Ron Colonial.

    Born in 1953, in the heart of Guatemala, Colonial is an artisanal Rum that combines the exclusive process of Guatemalan rums and infusion of vanilla beans, fresh prunes and sun-dried raisins - all signature ingredients from the magical town of Antigua. With an outdated image, Industrias Licoreras de Guatemala spotted the opportunity to reconnect the brand with its loyal consumer base while engaging with new ones.

    “With the objective to re-vitalise this iconic brand, Appartement 103's team had the privilege to visit Guatemala, being directly inspired by the city in order to create a visual identity that truly conveys the spirit of Antigua and its people.” Says Appartement 103’s Design Director, Marlon Watts.

    The intertwine play of graphic elements, illustrations and typography reflect the Baroque style of the 18th century preserved today as ruins which are found all around the city. The strong logo communicates the name with confidence and pride in its origins, while the different elements of the label express the quality and handcrafted appeal that makes this rum so special.

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  • 06/11/18--23:21: East Street Cider Co.

  • Design: makebardo
    Project Type: Produced, Commercial Work
    Client: East Street Cider Co.
    Marketing Agency: Fox/Otter
    Packaging Content: Cider
    Location: Ontario, Canada

    East Street Cider Co was established in 1856 with the opening of the Runciman Foundry in Goderich, ON. Over the following 160 years, the building became home to a variety of businesses and products ranging from salt pans to bicycles and hosiery.

    Today, the next chapter in the story is unfolding. Their cider honours the entrepreneurs who have practiced their craft within these same walls since 1856. Their vision is to create ciders worthy of the heritage and fortitude of their historic building and the community within which it is located.

    Design strategy
    Our strategy was to highlight the historic building at the visual identity because it is a source of pride for the family and is a concise visual expression of a story, product provenance and brand value. We worked with exceptional illustrative detail throughout over the building's illustration to highlight the power of this landmark. A notable detail of the building’s illustration is that we worked with different scales of bricks, which relates to the difference between the stone facade of the main entrance and the bricks on the rest of the building. This is one of the main attributes of the building and is reflected over the pictorial mark too. in addition, being a building highlighted by its horizontal architecture, we used this property to create a 360 degree game on the can. This allows the consumer to discover the building when rotating the packaging, or when several flavours of cans are combined, we can create the illusion of the construction of the building. In short, the proposed identity gave us a lot of flexibility to play with brand identity.

    Regarding the colour palette we avoided naming it to avoid creating more rules into gender definition, however it's a pallete that appeals to all consumers. We picked a bright palette with rare colours in this product category, providing a unique personality and moving away from the cliché pallettes generally used for cider's. Also we worked in some details with a gold foil to give a sophisticated feeling to the brand.

    We are proud that we've achieved a perfect balance between heritage and modernity with a totally gender neutral design aesthetic which creates a strong impact to the eyes with finer illustrative, typographical and storytelling detail up close.
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  • 06/12/18--23:44: Hispalis


  • Design: Javier Guardiola (Departamento Diseño Y Marketing Bodegas Salzillo)
    Project Type: Produced, Commercial Work
    Client: Bodegas Salzillo
    Location: Jumilla, Spain
    Packaging Contents: White Wine, Rosé And Red Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Stamping, Digital Printing

    A simple and elegant concept to tell what is inside this wine bottle.

    For the design of its labeling we play with letter, typography and we use illustration and we transformed to make it even more elegant adding details drawn by computer and photography. We finish the design with stamping details. The goal of this project was to make a simple and beautiful labeling at the same time.

    Minimal, creative and beauty

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  • 06/12/18--23:47: Dom Villas Cheese


  • Design: Gen Desing Studio
    Project Type: Concept
    Location: Braga, Portugal
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper, Cloth
    Printing Process: Offset

    Dom Villas is rooted in the story of the family business—the hard work and dedication that mark the origins of family tradition. This story became an inspiration for the logo and the brand. Therefore we created the character of a Dairy Farmer. The man who works by hand, using the traditional methods, who takes care of his cattle and assures the quality of the final product.

    We combined the mark with a custom-made wordmark that would reflect the purity and originality of hand-made. The predominant use of blue is unusual for cheese in the Portuguese market, which would guarantee Dom Villas to stand out in what tends to be a gold-tinted and over-decorated category.

    The idea for the packaging was to keep it simple, traditional and honest. Each cheese would be tied with a cloth band or wrapped with tissue paper (depending on the type of cheese) and concluded with a label printed on an uncoated stock.

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