Design: Rhea Shah
Project Type: Student Project
School: Northumbria University School Of Design
Course: Branding and Identity
Tutor: Andy Reay, Mike Pinkney, Dave Gardener
Location: Newcastle Upon Tyne
Packaging Contents: Whisky
Packaging Substrate / Materials: Wood
Printing Process: Engraving, Laser cutting and Foiling
A brand a new whisky hitting the UK market from India. Elephant differentiates itself by being distilled only in India and is one of only very few Indian Whisky's imported into this country Influenced by a story created by myself based around an Indian Emperor; this whisky caters for the royalty and aims to be placed amongst the ‘upper class’ society. Extend the brand into the physicality of it’s packaging and environment with due consideration to target audiences and any rituals that may be associated/appropriate and probably differentiate between the two products and potentially different target audiences.
This whisky brings together the best of our distiller’s and art. First, our barrel makers ‘slow-toasted’ these barrels to bring out the rich flavours and aromas of the wood, creating a contemporary expression of an 1863 barrel. Then, our master distiller barrelled and finally bottled this edition of elephant whisky at 100 proof, so that all of the rich flavour finds its way to your glass. The result is a delicious, complex whisky, a taste of history in the making.
There are two products - A 20 year Single Malt and a Blended Whiskey. The target audience for both - An elite upper class of individuals who care and dare to change the world. They are passionate, zealous and honourable.
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