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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/12/18--23:48: Hornimans Tea Gourmet


  • Design: Alma
    Hornimans Tea Gourmet: Hornimans Tea Gourmet
    Creative Director: Juan Alvarado / Patricio Arévalo
    Photographer: Juan Carlos Paredes
    Commercial Director: Cristina Espinosa
    Account Executive: Made Garcia
    Project Type: Produced, Commercial Work
    Client: Hornimas
    Location: Ecuador
    Packaging Contents: Tea, Tea Gourmet, Tiramisu, Pie Lemon, Tea Black
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    This packaging design for a new variety of hot infusions based on black tea leaves with classic dessert flavors. The biggest challenge we faced when understanding the product was making sure that the consumer does as well; its not a tea that is to be served with the dessert - it is dessert! We appealed for the exposure of the senses, making it not only eye popping in the shelf but also mouthwatering and tempting.

    Hornimans tea is a pioneer brand in producing tea and aromatic herbs for the Ecuadorian market, that invite to live the flavors, the freshness and exuberance of the Ecuadorian tea fields.

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    Manufacturer: Pirells Innovative
    Project Type: Produced, Commercial Work
    Location: Poland
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Our vision was to create a holiday, magical pop-up box. The graphics from the inside of the card are also transferred to the outside, which creates a great cohesion. Thanks to such a card wishes will become the nature of a unique gift and a grateful setting for holidays. The card is hand-made in the form of a box with gingerbread boxes. Through graphics, we wanted to pass the charm of memories, old games in the snow that we see less often in the modern world.

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  • 06/12/18--23:48: Vlad Waxula Grooming Co.

  • Design: Sergio Katsevich
    Project Type: Produced, Commercial Work
    Location: Moscow, Russia
    Packaging Contents: Beard oils, hair pomade, wax
    Packaging Substrate / Materials: Glass, Paper, alluminium, plastic
    Printing Process: Digital printing

    Moscow home-brand of hand crafted men's cosmetics. Package line includes:
    • Beard balm,
    • Beard oils (5 flavors),
    • Hair pomades (3 types of fixation)
    • Shaving soap

    It was made as a diploma project for British Higher School of Arts And Design. The idea of conception is demonic charisma of vampire.

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  • 06/12/18--23:48: Be Awesome Juice

  • Design: OTERO brand&brands
    Project Type: Produced, Commercial Work
    Client: Diva Fruit Group
    Location: Miami, United of States
    Packaging Contents: Juices of fruits
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Be Awesome juices provide you with an instant dose of healthy nutrition and the benefits can be felt immediately by many. these juices have a cold pressing treatment.

    With over 2000 acres of cultivated fruits across the fertile lands of the Magdalena river valley (Colombia - South America), the fruit is hand-harvested which allows for individual inspection before entering the processing facility where it passes through to a second check point that ensures that only premium quality organic fruits are transformed.

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  • 06/12/18--23:49: Nutty Byte

  • Design: Mad Publicity
    Creative Designer: Mitul Thaker
    Project Type: Produced, Commercial Work
    Client: Shawcpfoods Pvt Ltd.
    Location: Anand, India
    Packaging Contents: Dry Fruits
    Packaging Substrate / Materials: Paper Bag
    Printing Process: Digital Printing with UV

    Fast Colours, Space with Perfect Typography and Products Photo is a main concept of this packaging.

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  • 06/12/18--23:49: Moça Light Nestlé

  • Design: Maquinario
    Project Type: Produced, Commercial Work
    Client: Nestlé
    Location: Sao Paulo, Brazil
    Packaging Contents: Condensed Milk
    Packaging Substrate / Materials: Aluminium
    Printing Process: Lithography

    Moça Light Nestlé's collectible tins project's main goals was to create an even bigger bond with the clients, inserting the brand into people's everyday's life, improving product's brand awareness, which is top seller in Brazil's dairy market. The phrases on the tins should be coherent with brand's position and captivating, connecting to consumers, and aesthetic appeal that promotes purchase and package reuse.

    We worked closely with Nestlé's Design Team and as a result we created 5 types of collectible tins. After the project's success they expanded to the regular product line as well.

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    Design: Andrea De Luca
    Project Type: Produced, Commercial Work
    Location: Florence, Italy
    Packaging Contents: Plant Galls
    Packaging Substrate / Materials: Wood, paper, brass
    Printing Process: Digital Printing

    I’ve created this box after I’ve found these galls in a wood. They were so beautiful with their red rust colored shades and I've decided to give them a story, something like an ancient archeological find. The most important thing was the weathering: I wanted every pieces to look old, used, aged, dirty. Wood, brass pieces, and paper labels have been aged by using natural material such as coffee and vinegar.

    As an illustrator I focused on paper labels to make the story as real as possible, using dates, signatures, tags, and stamps.

    Thanks to my father for the big help with woodwork.

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  • 06/12/18--23:49: Augeo Wine


  • Design: the Labelmaker
    Name & Brand Creation: Jordan Jelev
    Capsule: Linea Pack
    Paper: Constellation Snow Country by Arconvert
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Augeo Family Estate
    Location: Varna, Bulgaria
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography, Screen printing, Foil stamping, Silk foil

    Strong winery logo design for AUGEO wine labels

    Augeo was the first name in my list when I started working on the project back in 2017. We got absolutely nothing except enthusiasm and ideas. In the beginning we were talking about only one wine and label for it but in very short time it got quite clear I would have to create name for the winery, logo and right after that the label itself.

    I started with a short list of names from which AUGEO was my favorite. It was very easy with such meaningful and memorable word to create strong winery logo design.

    AUGEO comes from Latin – probably my favorite language – and it means to grow, expand, develop etc. It was absolute hit for me because I really felt inspired by this word. I was thinking of keywords like direction, strength, expansion. At the very same time I was thinking of very simple and legible typography for the name. The answer came easy and quickly to me – I decided to use an arrow as key element of this strong winery logo design and wisely modified version of the amazing Optima typeface by Herman Zapf. I tried to keep the organic link between name’s Latin roots and the classic roman Capitalis typography without breaking the connection of my design with modernity. Optima was a perfect match for this because it is liaison between old and modern days. Of course, I love to make custom type and in this logo, I was looking for more oval elements while trying to keep the ‘A’ as the only pointed element in the letters, I changed the classic ‘E’ to a round version made by me. Played a little with hidden serifs and geometry and the type for AUGEO was done. The arrow was the easier part and while doing it I already knew how to combine it with letters to receive strong winery logo design.

    My next step was to focus on bottle, paper and label. We picked classic conical bottle for all AUGEO wines that I was really happy with. Bold, masculine yet elegant bottle shape was in perfect harmony with such strong winery logo. I was pretty much convinced I need very clean label with a lot of free space around the logo. The bottle has good vertical surface and I started creating a taller label made of two parts. Top part was reserved for the AUGEO logo and the bottom part was for the variety, vintage, winery name etc. I also wanted to have fine textured paper – like in many other projects done by me, I chose Constellation Snow Country by Arconvert. It is a paper easy to work with and it also looks very classy. Last but not least – AUGEO’s strong winery logo was stamped with silk foil and it looked gorgeous against paper’s smooth surface. A nice play between gloss and matt was achieved. I also took the arrow head from the logo and created a pattern around the logo with arrow heads. They were overprinted with transparent raised varnish and delicately enhanced the meaning and strength of the logo. Since I was aiming at classic design for AUGEO wine labels I decided to use very simple color scheme for each of the wines. This made the whole brand look more strong and consistent on the shelf. Capsules I did were very clean and simple too – in fact they were another good focal spot to place my strong winery logo design. I used black, gold and copper solid matt background color capsules with elegantly positioned AUGEO logo overprinted with same colors gloss hot foil.

    The wine range consists of 5 wines at the present moment with good perspective to expand with 2-3 reds in the next couple of months.

    The focus I put on AUGEO’s strong winery logo design emphasized the brand strength and also let me create very elegant classic label touched by modern print technology for more sensitive personality and unique style.
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  • 06/12/18--23:50: Hortus Gin Liqueurs


  • Design: Design Activity
    Project Type: Produced, Commercial Work
    Client: Lidl UK
    Location: Bristol, UK
    Packaging Contents: Botanically infused gin
    Packaging Substrate / Materials: Glass bottle and paper label
    Printing Process: Lithograph, foil stamp

    With the gin category rising in popularity, Lidl wanted to introduce a limited-edition range of gin liqueurs under the Hortus brand to inspire the younger, more experimental gin drinker. They wanted to merge two distinctly different worlds: the traditional, dark and rich opulence of liqueurs, with the light, delicate fresh cues of modern flavoured gin.

    After going on sale in November 2017, the Hortus gin liqueurs have been Lidl's fastest-selling own-brand to date, selling out of both the raspberry and rhubarb gin liqueurs, with rave reviews from gin lovers UK-wide. Sales reached over 400 bottles per hour in November 2017. That’s seven bottles sold per minute!

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  • 06/12/18--23:50: cocot


  • Design: mamba studio
    Project Type: Concept
    Location: CDMX, Mexico
    Packaging Contents: Yogurt
    Packaging Substrate / Materials: Plastic
    Printing Process: Foil, Digital

    Product aimed at a select audience of vegans who take care of the environment and their health. For the logo, a simple and geometric typeface was selected that made a contrast with the rustic nature of the spots.

    Our approach with clean, sans-serif typography gives Cocot a luxurious feel mostly associated with high-end fashion brands. The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.

    What's Unique?
    Inspired by cow blotches that have been transferred into to textures and colors of the earth and nature.

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  • 06/12/18--23:50: Décollage


  • Design: Estudio Argo
    Project Type: Concept
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital

    A wine that is born of the union and love of two free souls, a wine that represents that the whole is more than the sum of the parts

    The design was made based on a vintage style collage, which represents the freedom and passion of the vine growers who together made much more than a simple wine. With pastel tones and elegant typography it represents the sweetness and delicacy of the product

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  • 06/12/18--23:50: Vogel's Promo Packs


  • Design: Design Activity
    Project Type: Produced, Commercial Work
    Client: Vogel’s
    Location: Bristol, UK
    Packaging Contents: Specialty Bread
    Packaging Substrate / Materials: Plastic

    Since 1954, Vogel’s have been baking speciality breads and selling in major supermarkets. After successfully working with the brand on a previous branded packaging project, they approached us for a second time to create some disruptive bread packs that would engage shoppers with their most recent campaign and build on their ethos of being ‘at one with nature’.

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  • 06/12/18--23:51: Golden Promise Beer


  • Design: Montalbán Estudio
    Naming, Creative direction, Concept & Design: Víctor Montalbán & Cristina Caballero
    Photographs: Unpardedos Fotógrafos
    Project Type: Produced, Commercial Work
    Client: Golden Promise Beer
    Location: Zaragoza, Spain
    Packaging Contents: Nomad Craft Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset printing

    When Pilar and Alexander told us about their passion for beer, their nomad philosophy in search of the best ingredients and their Aragonese and North American roots, we saw that they really meant business. They were so serious about their plan that we thought that their most frequently used hop, called golden promise, was a perfect definition for them.

    Once we had the name, a serious beer brand started to take shape. Staying far from the worn-out market of craft beer, we thought about Golden Promise as a long term project, with a recognisable visual code related to their branding. The logo, with a typically industrial American typefont printed in gold, and the simple emblem in the shape of a hop create a memorable visual code. Also the engravings of explorers, settlers and miners give a context to the beer tradition and its adventurous spirit connects with those who are always looking for the taste of happiness.

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    Design: Angeles Maria Baeck
    Co-producers: Carla Bermejo, Pablo David López
    Project Type: Student Project
    School: Elisava
    Course: Master in Packaging Design
    Location: Barcelona, Spain
    Packaging Contents: 100% Organic Juice
    Packaging Substrate / Materials: Plastic
    Printing Process: Serigraphy

    Naming, branding and packaging design (graphic and structural) for an organic juice brand.

    Foreign Stories, which concept relies on selecting exclusive fruits from all over the world in order to produce unique juices, introduces the customer to new flavors, to distant places where they probably haven't been yet.

    A detailed, careful and sober design has been developed as to highlight the eccentric color of each fruit and to emphasize the wanderlust spirit of the brand.

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  • 06/12/18--23:51: Pastamoré


  • Design: Arobase Creative
    Project Type: Produced, Commercial Work
    Client: Pastamore
    Location: Wales
    Packaging Contents: Tomato Sauce
    Packaging Substrate / Materials: Plastic Container
    Printing Process: Digital Print Label

    BACKGROUND
    Pastamoré, based in Bridgend, South Wales, are passionate producers of fine Italian cooking sauces. They provide artisan, tomato-based sauces for the catering industry and specialist delicatessens, as well as trading direct to public through food markets and fares. With Italian heritage and family recipes, Pastamoré had created a fantastic set of authentic cooking sauces which truly capture their brand ethos: 'Love at first taste'. By their own admission, Pastamoré's branding and packaging fell short of capturing the values of the business and the emotion of the cooking experience. It was up to Arobase to inject their passion, fun and expertise back into the brand.

    OUTCOME
    Pastamoré recipes were 'just like Grandma used to make', which inspired images of a traditional Italian kitchen with stunning tile patterns on the walls and floors. After looking at 100s of patterns we developed a hexagonal geometric pattern that would be used as a grid across packs and the rest of the brand. Each product was assigned its own 4 colour palette with a primary 'tomato red' swatch used throughout for consistency.

    The new logotype is simple and sophisticated moving away from overt Italian references in favour of a clean sans serif font with a hexagonal 'O' to nod to the brand patterns. The typography on packs balances the elegant serif display font with a 'handwritten' script to add a layer of authenticity and hand craft, reflecting the production of the sauces themselves.

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  • 06/13/18--01:33: Cafetoria

  • Design: Diferente .
    Project Type: Produced, Commercial Work
    Packaging Content: Coffee
    Location: Barcelona, Spain

    Organic Coffee Roasted Wholeheartedly

    Cafetoria is a coffee roaster in Helsinki with a goal: offer to their customers high quality organic coffee with certified origin while is promoted the fair trade, social development and environmental protection of small coffee farms in Latin America.

    The problem finded in the analysis is that Cafetoria offers a great coffee but their brand image is not coherent with the business idea and either communicates the character of a Nordic company with Latin roots.

    As a solution, Diferente proposed a totally new visual language for the brand based on a symbol: a coffee bean that integrates the simplicity and nordic perfection with the allure and modular repetition of the latin ethnic crafts.

    The modules taken from the symbol are used to generate different icons that illustrate brand messages as well coffee origins in the labels of the packaging —where a roast certification seal is used to stamp white and blue bags that distinguish filter and espresso roasts.

    The result is a minimalist brand image with a Latin touch that stand out a premium handmade product roasted wholeheartedly in Finland.

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    Design: Clёver Branding
    Project Type: Produced, Commercial Work
    Client: Rehard Technologies Gmbh
    Location: Moscow/Russia
    Packaging Contents: Insoles
    Packaging Substrate / Materials: Cardboard, plastic
    Printing Process: offset printing

    Branding agency Clёver Branding has designed a package for individual orthopedic insoles Ortmann Pro.

    The ORTMANN brand belongs to the German company Rehard Technologies Gmbh, which specializes in the production of orthopedic products for the treatment and prevention of foot deformities.

    Due to the current assortment, high quality and efficiency of the proposed solutions, ORTMANN has gained in the professional environment the reputation of one of the leading experts in the orthopedic products market.

    The modern urban environment forms new approaches to human health: hard pavement covers and the absence of a natural, uneven land relief inevitably lead to deformation of the foot. According to statistics, more than 80% of the city's population suffers from flat feet, and many do not even know about it. Virtually every city resident needs additional orthopedic devices.

    In 2018, Rehard Technologies Gmbh Company launched the production of individual orthopedic insoles under the subbrand of Ortmann Pro. For a new product, we needed a unique style of information delivery that would demonstrate all the advantages of using such an insole and most accurately reflect the essence of the new brand - an individual human approach with German precision and adaptability to each patient.

    Development of visual identity of the brand, packaging design and POSM-materials was entrusted to the branding agency Clёver Branding.

    In order to show all the possibilities of the individual insole Ortmann Pro, its layered image was created in the form of an understandable design with spaced apart components. In this case, the insole itself remains located on the foot, so that each person can easily understand how and in what places of the foot the new technologies work. Lines, arrows and a schematic image of insole and foot, drawn by hand, emphasize the human component of the brand - these are technologies that are developed by human experts for people who need professional help from an orthopedist.

    Sales of individual insoles Ortmann Pro successfully started in orthopedic salons of Orteka and thousands of patients have already made their lives much more.

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    Design: Octavo Designs
    Creative Director: Sue Hough
    Graphic Designer: Cory McNamee
    Creative Team Member: Lisa Gorham
    Photography: Johnson Tien, The Surge Agency
    Project Type: Produced, Commercial Work
    Client: Lighthouse Seafood & Deli
    Location: New Market, Maryland, United States
    Packaging Contents: Seafood Flatbread
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset

    Lighthouse Seafood and Deli in New Market, Maryland, approached Octavo Designs to redesign their popular flatbread packaging. They were looking to propel the appeal of the packaging and its aesthetic, showcasing the product within the freezer aisle, and differentiating them from the competition.

    One of the main objectives of this family owned and operated business was to highlight that their products are made in Maryland with fresh picked and 100% chemical-free ingredients. The Octavo team's redesign showcases Lighthouse Seafood and Deli's delectable cuisine through stunning photography and a refined, modernized design with a more authentic touch. The Shrimp and Crab Flatbread is the first in the flatbread series.

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  • 06/13/18--23:14: Viñamar Ice

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: VSPT Wine Group
    Location: Argentina
    Packaging Contents: Sparkling wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Holographic foil, Stamping

    "Viña San Pedro chose YG to develop their first sparkling wine in the Ice category. This 150-year old winery is one of the most important wineries in Chile. They sell their products in more than 80 markets across all five continents.

    The challenge
    • To create a new identity as part of the portfolio and to penetrate the market to position Viñamar ICE as an innovative attractive brand.
    • To lead the “wine on ice” segment.
    Proposal
    What makes this sparkling wine special is that it must be served on ice. The 3 creative proposals we presented to our client were based on this characteristic: geometric patterns, water reflections, and the molecular structure of frozen water (the one chosen by our client).

    We suggested going beyond the visual code of traditional sparkling wines to make an overall impact not only through the label, but through the bottle, the bottleneck, and the capsule. To remain consistent with the brand identity of the portfolio, we chose a sophisticated and feminine style.

    Result
    • • An elegant sophisticated label consistent with brand identity.
    • • The use of holographic foil gets an iridescent effect (ice crystals scattering light).
    • • Capsules are very important visual elements in sparkling wines. For this reason, we tried to create a cold look and feel by using a white matt capsule that adds to the overall style of the packaging.
    ICE is the family’s “rebellious” child. The product is aligned with the rest of the portfolio but stands out as the most special product in the line. The client is very satisfied with the redesign of the whole range, but especially with ICE, which won wide acceptance in the domestic market soon after being launched."

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  • 06/13/18--23:14: Wildeye Brewing


  • Design: Hired Guns Creative
    Photographer: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Wildeye Brewing
    Location: BC, Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Printed Shrink Sleeves
    Printing Process: Flexography

    For North Vancouver’s Wildeye Brewing, we were tasked with creating an identity that would differentiate the brand in an ever-expanding space. We set out to create an identity that would be fresh and classic at the same time. It had to be gritty, but not dirty or dark, possessing elements of elegant simplicity and abstraction — simultaneously material and immaterial.

    The origins of the Wildeye brand are inspired by the immense murder of crows that roost in Burnaby and North Vancouver each night during the autumn and winter months. The striking image of the six-winged seraph at the brand’s centre evokes wildness, a flurry of wings and fire representing both order and chaos.

    The Coptic-style lettering rendered in metallic colours is reminiscent of illustrated letting on ancient gnostic texts, providing a connection between the wordmark and seraph imagery. The squared edges and geometric design of the Coptic text provide a thematic connection to the symmetry of the seraph.

    Each seraph is framed by symmetrical, geometric, stylized patterns illustrated in the Art Deco style which balance the rustic, almost archaic feel of the type and seraph with modern, streamlined elements to create an overall look that is both industrial and craft.

    The cans are printed in gold, silver and copper metallic foil on matte black, featuring thematic elements of symmetry, hard edges, and bold, clean lines, leading to an iconic, balanced design with striking elements that stand out in any space.

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