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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/13/18--23:15: Coca-Cola // Thermo Cans

  • Design: Ogilvy Istanbul
    Executive Creative Director: Selim Ünlüsoy
    Art Director: Mehmet Demirel
    Business Director: Murat Derman
    Account Executive: Simge Özgülenç
    Project Type: Produced, Commercial Work
    Client: Coca-Cola
    Location: Istanbul, Turkey
    Packaging Contents: Coke
    Packaging Substrate / Materials: Aluminium Can

    This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled.

    The company introduced color-changing packaging with temperature-sensitive labels that transform the icons from classic white to colorful when the can is perfectly chilled at 4°C.

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  • 06/13/18--23:15: HATSU Anniversary Edition

  • Art Director: Alejandro Gutiérrez
    Project Type: Concept
    Location: Bogotá, Colombia
    Packaging Contents: Tea
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    For a refreshing, aesthetic, fun and innovative drink an image that reflects these attributes. The concept of this proposal dresses the black and white Hatsu Tea bottles with colors and shapes to celebrate its anniversary. It is an invitation to be flexible and fun without neglecting the art, harmony and beauty that characterize the content of this brand so close. This was my entry for a nacional contest who called all artist in Colombia to Design without guide-lines just to keep the Brand logo. The result was a powerful color Bottle who inspires the collector and was featured in the contest as a finalist.

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  • 06/13/18--23:15: Farmer Yuan's Paddy Fields

  • Design: Xi'an fengqiao brand design co., LTD
    Creative director: Zhang Fengqiao
    Project Type: Concept
    Location: Xi'an, China
    Packaging Contents: Rice
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    The series packaging illustration element for dabie mountain local natural environment. Egrets primarily visual guide, associated to the mountain, mountain spring, hill, such as visual elements.

    Clear core concept - rice and waterfowl symbiosis, and the natural resonance

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  • 06/13/18--23:33: Formulist

  • Agency : think
    Brand strategy development : Lynn
    Branding design : Sean Huang
    Project Type: Produced, Commercial Work
    Location: Taiwan

    Your health pick
    As people are getting more and more familiar with the idea of “prevention is better than cure,” related sectors such as health care, fitness and Food & Beverage are becoming hot trends in modern life. Our clients had been in nutrition supplement sector as a agents for years and would like to develop their own brand. The challenge was to stand out from hundreds of competitors by highlighting its competitive advantage and eye-catching package design.

    Naming & Slogan
    Since the brand’s strength was rearrange and create new application of patented ingredients, we called the products “ formula.” So we named the brand “formulist” to establish the image of expert. Chineses name was composed with three characters each of which stand for one brand DNA. 粹 meant natural patented ingredients; 方 the formula, and 研 the lab. To allow the following ads application more flexible, we gave two slogans: “Your health pick,” in which “pick” showed the sophisticated suggestion of the expert. And 「粹研密碼 重組你的___方程式」where we left a blank space for clients to play with according to the feature of products.

    Logo Design
    Health is built up in your everyday activities like diet and exercise. We applied the concept to logo design. From “t”all the way to “f,” the dotted line gradually become solid. Patterns was expanded based on the notion as well. A coherent but visually diverse identity generated impactful image for the brand.

    Pattern & Package Design
    Based on the “dots” of the logo, we extended the design on package using interesting dotted patterns. The layouts of the dots and the colors were customized according to the features of the products. The design helped the brand to stand out on the grocery shelf. In the meantime, it showed the brand’s personality - professional, friendly and sophisticated.

    We wanted a modern and rational look to reinforce to image of “R&D and profession. Therefore, we created a scene that was similar to a lab and used an usual approach to present the story. Floating pliers and products resembling skyscrapers brought the audience an experimental setting and revealed the message of “the nutrition expert who with boundless imagination.”

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  • 06/15/18--00:50: Cuvelier

  • Design: Dizen
    Project Type: Produced, Commercial Work
    Client: Cuvelier Los Andes
    Location: Mendoza, Agrentina
    Packaging Contents: Wine

    A minimalist and rational project aimed to rescue the original and main shapes of each line.

    The pyramid is the essential icon that not only makes reference to the triangle as dynamic and aspirational figure, but also refers to the winery blueprint.

    In each one of the lines, superfluous details are removed and, using simple and pure elements, a direct communication for each target market is sought.
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    Design: ROMM
    Project Type: Concept
    Location: Russia
    Packaging Contents: Board game
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    We have created and designed a board game for office workers, so they can learn each other much better. The game is called "Learn more about your friends". We have also created a package design for this game

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  • 06/15/18--00:51: Aduna African Super-Teas

  • Design: Carter Wong
    Project Type: Produced, Commercial Work
    Client: Aduna
    Location: United Kingdom
    Packaging Contents: Super-Teas Range
    Packaging Substrate / Materials: Carton

    Health food brand Aduna, which offers a range of superfood products whilst creating incomes for rural African households, has launched a new selection of nutrient-rich African Super-Teas with design by Carter Wong.

    Aduna and Carter Wong started working in partnership in 2013 with the launch of Baobab in the UK market with the aim to #makebaobabfamous, extolling the virtues of this African superfood. A vibrant pattern was illustrated across the packaging for the full Aduna range capture the spirit of Africa and use its energy to project the product’s health benefits.

    The brand quickly gained traction in the UK market with listings in Selfridges and Liberty London and has since grown to include additional African botanicals including Moringa and Cacao.

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  • 06/15/18--00:51: 918 - The Green Notebook

  • Design: PAPERSTORY studio
    Owner: Luan Le
    Project Type: Produced, Commercial Work
    Client: TEDxHanoi
    Location: Vietnam
    Packaging Contents: Notebook
    Packaging Substrate / Materials: Paper
    Printing Process: Foil stamping

    A packaging project for 918 - the green notebook - a gift for TedxHanoi show. We use black art paper from E.U with Foil stamping technique.

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  • 06/15/18--00:52: Salden's redesign concept

  • Design: Alexey Seoev
    Illustrator: Daria Subbotina
    Project Type: Concept
    Location: Rostov-on-Don, Russia
    Packaging Contents: Craft beer
    Packaging Substrate / Materials: Glass, paper

    Salden's is one of the most famous craft breweries in Russia. The redesign should include the logo, the dividing of the entire brewery assortment (about 200 varieties of the drink) into two lines – usual and premium and creating a design for each of them. The project is a concept.

    It was decided that a design of premium labels is to be based on a stylized and modernized classic scenario of several Western European fairy tales (such as the Little Mermaid, Little Red Riding Hood, Cinderella, etc.), however, it’s main character should be turned into to a male - a so-called beergeek, an indie rock, a barbershop and an art-house fan! The illustration abounds with details and allusions. The form of the label remains unchanged, however, for different SKUs the fabulous entourage and the story changes.

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  • 06/15/18--00:52: Libera

  • Design: - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Podgoria Vin
    Location: Chisinau, Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: Digital printing, foil stamping, tactile varnish

    Libera light table wines produced by Podgoria Vin is the first result of our collaboration with the winemaking company that is quite known on CIS and EU markets thanks to their quality bulk wines. However, after making the decision to bottle some of the wines from their expansive collection, the company has faced the necessity of creating a separate brand that would accurately reflect the concept and positioning of this particular line of table wines. This is what our studio has focused on, creating a new and original brand for the Moldovan market, which emphasizes the light character of the wines making up the extensive product line.

    Libera is freedom, lightness, ease, airiness. In this case we’ve tried to create a label design that would completely replicate the name of the brand and its main concept. The feeling of lightness in the composition is achieved through the use of a small number of visual elements, selection of relevant font types, and application of soft, pastel tones for color differentiation of products within the line. The main visual element of the label is the illustration of a dandelion, the petals of which are being blown away by the wind. This image emphasizes the lightness and ease of Libera wines, which were created to be enjoyed during quiet moments with friends and loved ones.

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  • 06/15/18--00:52: Pietro Gallo Estate

  • Design: Squad Ink
    Senior Designer: Jess Browne
    Designer: Robbie North
    Creative Director: Matthew Squadrito
    Lifestyle Photography: Nikki To
    Product Photography: Lucas Peng
    Project Type: Produced, Commercial Work
    Client: Pietro Gallo Estate
    Location: Sydney, Australia
    Packaging Contents: Grappa and Liqueurs
    Packaging Substrate / Materials: Glass, Clear permanent
    Printing Process: Rotary flexo

    Some dreams simply have to be realised, as was the case with John and Anna’s vision for Pietro Gallo Estate. The couple’s shared passion for seasonal produce and the fine art of distilling Italian spirits has led to the journey that has brought Pietro Gallo to life.

    A love for fresh produce is something that brings people together and Pietro Gallo’s approach to locally grown and sourced produce perfectly celebrates that passion and commitment – from the rich King Valley Prosecco grapes grown at just the right altitude to create their distinguished Grappa, through to the estate-grown Lisbon and Eureka Lemons that make up Pietro Gallo’s acclaimed Limoncello, crafted right here on site.

    The brief was to create the brand identity and packaging for their beloved Grappa (grape spirit) and a range of fruit liqueurs. The products need to expression the idea of celebration and ‘the sweet life’ that John and Anna had built on the estate.

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  • 06/15/18--00:52: The Targe

  • Design: Design Activity
    Project Type: Produced, Commercial Work
    Client: Lidl
    Location: Bristol, UK
    Packaging Contents: Single Grain Scotch Whiskey
    Packaging Substrate / Materials: Glass Bottle and cardboard tube container

    With Germany being the fifth largest importer of Scotch whisky, Lidl UK recognised an opportunity to create a premium own-label Scotch whisky brand for their more knowledgeable and discerning whisky connoisseur.

    After securing a batch of 23-year-old single grain Scotch whisky, Lidl commissioned Design Activity to create an authentic new brand identity and packaging, specifically for the German market.

    The product went into Lidl stores in Germany in December 2017, just in time for the peak winter whisky-drinking season.

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  • 06/15/18--00:53: Portraits for Penhaligon's

  • Design: Noreste Studio
    Project Type: Produced, Commercial Work
    Packaging Content: Paper, glass
    Location: Barcelona, Spain

    Working with the illustrations of renowned Kristjana S Williams, we have created the packaging and label design for Portraits, a collection of perfumes and colognes based in a series of British aristocratic characters introduced through a humorous and provocative narrative; celebrating the English spirit. The packaging seeks to tell the story of each character of this aristocratic family, in a romantic, fun and elegant way. Through striking colors and complementary elements, we highlight the personality and uniqueness of each fragrance.

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  • 06/15/18--00:56: LIFEWTR

  • Design: PepsiCo Design Team
    Project Type: Produced, Commercial Work
    Packaging Content: Water
    Location: Global

    LIFEWTR believes inspiration is as essential to life as water, because it moves us forward by unleashing our creative potential. That’s why we’re excited to partner with emerging artists and turn every LIFEWTR bottle into a canvas for new art.

    LIFEWTR is a new premium bottled water brand that exists to advance and showcase the sources of creation and creativity. Currently available across the United States, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. The bottle serves as a canvas for art and design and features rotating label motifs created by emerging artists. The label will serve as a platform for emerging and developing artists to be seen and discovered on a broad scale, and their work will serve as a spark of creativity and dose of inspiration and creative uplift.

    Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside. MOMO is most recognized for his vivid, large-scale murals in public spaces, made with homemade and adapted tools, and seen most notably in Jamaica, Italy and the United States. Craig & Karl are a transatlantic duo, with Craig based in New York and Karl in London, who collaborate to create bold work which communicates simple messages in a thoughtful and humorous way. Jason Woodside’s large-scale works infuse optimism through color and design and have appeared in New York, Paris, Los Angeles and Sydney.

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  • 06/17/18--23:42: Edição Limitada - Aromas4u

  • Design: César Moura
    Project Type: Produced, Commercial Work
    Client: Aromas4u
    Location: Porto, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Digital printing, Foil stamping

    Modernity, elegance and gourmet, these are the words that best describe the company “Aromas4U” and also what we wanted to transmit through the design of this label. Respecting the cannons of traditional wine labels but adding modernity, we were able to bring this unique wine label to life.

    The design was thought with the idea that this would be a limited and numbered edition. More than just a wine label, this one should reflect as much quality as possible. The cooper stamp, helps to get rid of the fully traditional style and helps to see this label as a new, modern, unique piece of design.

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  • 06/17/18--23:42: Monoprix Baby

  • Design: Extreme Agency
    Project Type: Produced, Commercial Work
    Location: France

    Monoprix takes a new start in store with this new range of caring and hygiene for babies.

    A new name and a new identity came to replace the previous brand Bout’Chou. The new collection, baptized « Monoprix bébé » (Monoprix baby), bets on modernity, technicity and softness to seduce young moms.

    The entire design of the range has changed : shampoos, baby wipes, cotton pads etc. The product benefit is clear, the tone of voice is friendlier and, the last but not least, the brand introduces animals in the new products. A lion, a monkey, a koala, a sheep, a starfish,… over 30 animals were created by the agency. Our graphic choices bring emotion and a cheeky desire to collect them all !

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  • 06/17/18--23:44: Haldirams Cookies

  • Design: Pencil Inc
    Project Type: Produced, Commercial Work
    Client: Haldirams
    Location: New Delhi, India
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing

    All butter Nankhatai a historical shortbread biscuit since its made of dried naan which is flavoured with butter and nuts.

    The packaging design is to maintain the legacy since it's the oldest form of bakery cookie biscuits and still sold in by lanes of old Delhi. We wanted the traditional biscuits packaging to be designed in such a way that people will buy its from shelves too.

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  • 06/17/18--23:45: Fromagerie Blackburn

  • Design: Alizés Communication
    Project Type: Produced, Commercial Work
    Client: Fromagerie Blackburn
    Location: Saguenay, Canada
    Packaging Contents: Fine cheeses
    Packaging Substrate / Materials: Labels
    Printing Process: Flexography

    Revisited from A to Z, the brand now focuses on the taste experience provided by its products by adopting the positioning "For the taste".

    We have updated the logo to add positioning and give it a stronger and more prominent look in people's minds. In order to keep a traditional touch and create a striking contrast with the black, we have integrated the beige color.

    We have developed a packaging concept that is both upscale and vintage. The vibrant color palette reflects the dynamism of the company. We focused the visual on the taste, creating, among other things, tags of flavor for each cheese.

    The result is fresh and colorful and stands out on shelves !

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  • 06/17/18--23:46: Apple tree (Yablon'ya)

  • Design: NovaBrand
    Project Type: Produced, Commercial Work
    Client: Yablon'ya
    Location: Rostov-on-Don, Russia
    Packaging Contents: Natural juice
    Packaging Substrate / Materials: Plastic can

    «Apple Tree» is a natural unclarified juice, squeezed from fresh apples, with the addition of other fruits and berries. The most fresh and ripe fruits are selected for juice production. The juices do not contain any additives, sugar, water and preservatives.

    Series of juices in original plastic jars was prepared for the final of FIFA World Cup 2018, which will be held in Russia. Let's support the team!
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  • 06/17/18--23:47: ChocZero Honest Syrup

  • Design: Jue Wang
    Project Type: Produced, Commercial Work
    Location: HangZhou, China
    Packaging Contents: Syrup
    Packaging Substrate / Materials: Plastic bottle
    Printing Process: Screen printing

    Honest Syrup - No Sugar, No Preservatives

    Unlike the human body, we don't think syrup should be composed primarily of water.

    And yet that's what most companies do along with adding preservatives and other additives. With ChocZero's Honest Syrup line, we've created a syrup you can trust with an ingredient list you can pronounce.

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