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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/17/18--23:47: Samaria Falelakis


  • Design: Antonia Skaraki
    Project Type: Produced, Commercial Work
    Client: Samaria Falelakis
    Location: Athens, Greece
    Packaging Contents: Cretan Rusks
    Packaging Substrate / Materials: Plastic

    With dancing and Cretan temperament the "Samaria" rusks from the Falelakis family show all their sides in the packages.

    The strict style, coupled with their clear print, highlights their texture, crispness and hand-crafted character. Finally, the pop color scheme emphasizes and strengthens the packaging.

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  • 06/17/18--23:48: Les Naturels


  • Design: TOBAGO
    Project Type: Produced, Commercial Work
    Client: Nicolas Vellas
    Location: Teyran, France
    Packaging Contents: Vins De Cepage
    Packaging Substrate / Materials: Habillage Bouteille
    Printing Process: Offset + Verni Selectif

    Dressing wines of organic grape varieties presented in the form of a collection illustrated by protected insects living in the region: the Languedoc, in the south of France

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  • 06/17/18--23:48: Bodegas Mitos

  • Agency: Armoder Arte & Diseño
    Designer & Illustration: Giovanni Acquaviva
    Project Type: Produced, Commercial Work
    Client: Bodegas Mitos
    Location: Valencia, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    Bodegas Mitos commissioned us to design the "Mitos" wine range of the three varieties Merlot, Bobal and Chardonnay.

    It is an organic wine D.O. Valencia with the characteristics of a Spanish wine for export. In our Armoder studio we made the label design of the new range of wines.

    The designer creates an illustration with abstraction in its form, enhancing the solidity of the figure and specially designed elements to distinguish the character of the product.

    In the development of the creativity on the design, in Armoder we selected the stamping techniques gold and braille varnish applied to the outstanding elements of the design.

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  • 06/17/18--23:49: Soft&Clean


  • Design: Virginia Andronikou
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Baby Wipes
    Packaging Substrate / Materials: Plastic

    This project on baby wipes was completed during my practice in K2design. Since the product is intimatelly connected to childhood I decided to base the design on a short story of my own making featuring a Crocodile as the main hero. We all know that toddles have a tendency to get dirty while playing. We also know that they have rather sensitive skin which requires special care. It was these elements along with the title "soft and clean" which made me realise that no other hero could represent the playing toddler than a crocodile, a creature living in marshlands, characterised by its rough and dirty skin.

    The Soft and Clean Story
    Once upon a time, on the banks of river Nile there lived a Crocodile named Sefes. Sefes was very naughty. He enjoyed playing in the mud and laying with his back on the ground. At school no other crocodile liked Sefes behaviour. His usual game in the mud made him smell bad which caused everyone to avoid him. Sefes was really sad.He realised his skin was rough and dirty but wouldn't stop playing in the mud he so much enjoyed. After a period of deep consideration he decided to give a permanent solution to his problem and went on to buy baby wipes. His skin started shining like never before as early as his first use. Sefes was happy at last. He now has many friends and is the most "SOFT&CLEAN" crocodile at school.

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  • 06/17/18--23:49: Oh My Dough


  • Design: Design Studio B.O.B.
    Project Type: Produced, Commercial Work
    Client: OH MY DOUGH
    Location: Düsseldorf, Germany
    Packaging Contents: Cookie Dough
    Packaging Substrate / Materials: Plastic and Paper
    Printing Process: Digital Printing

    Branding and Packaging Design for the Berlin based Start-Up OH MY DOUGH.

    Oh my dough is a food brand that produces eatable raw cookie dough. Each flavor got his own pattern and shows the ingredients of the product.

    The logo shows a cookie with a spoon. Eatable cookie dough is a new unknown product for the German market, so the Logo should helps to introduce this new product.

    Three ads, one clean product shot and one animated gif have been created for the product. The set design shows an abstract dinner situation in different monochrome color settings, one for each flavor. The warm light in combination with the carefully picked arrangement create a romantic atmosphere with a touch of fun and represent perfectly the character of this product.​​​​​​​

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  • 06/17/18--23:51: Sam’s Choice Italia

  • Creative Agency: Anthem Worldwide
    Client: Walmart
    Location: United States
    Creative Director: Gerard Rizzo
    Design Director: Tracey Ujfalussy
    Account Director: Bernadette Sheppard / Leigh Waycaster
    Photographer: Wak Pictures, Susan Kinast
    Walmart Design Lead: Sarah Paskell

    Walmart’s objective was to build customer loyalty through a new line of curated global foods under the Sam’s Choice brand. While the initial launch would feature Italian fare, the long-term goal was to create a platform that could easily transfer to any regional cuisine from around the world.

    Sam’s Choice Italia included authentic Italian products, all sourced and imported from Italy. The packaging design needed to communicate that everything about Italia was purely Italian.

    The shelving strategy was to create a design that was memorable and easy to find, no matter where the products were placed in store. Strong Italian-inspired cues create a powerful brand blocking effect and stand out from regular Sam’s Choice products. The over-arching design structure cohesively ties all Italia products together, while still allowing for differentiation at the SKU level. The design looks authentic, giving customers a reason to believe in the brand’s higher value.

    “Walmart’s line of curated global foods under the Sam’s Choice private brand continues to innovate and bring authentic gourmet offerings to consumers,” said Wendy Kufeldt, Managing Director, at Anthem Toronto. “We are fortunate to collaborate with brands that understand the power of innovation and strategic packaging design – it is gratifying to be recognized for the value we bring to our clients’ business.”


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  • 06/17/18--23:51: Sam’s Choice Coffee

  • Creative Agency: Anthem Worldwide
    Client: Walmart
    Location: United States
    Creative Director: Helena Yoon
    Design Director: Tracey Ujfalussy
    Account Director: Bernadette Sheppard / Leigh Waycaster
    Walmart Design Lead: Sarah Paskell

    Sam’s Choice Coffee design uses a clean white background to pop on shelf, where competitive packaging is mostly dark and busy. It also stands out with a matte finish that’s easier to read than typical gloss finishes. The white canvas includes small hits of black and bold, youthful colors to communicate flavor. This helps the brand stand out on shelf, and creates a powerful family effect. The color makes it easy for consumers to shop based on flavor, while the release number and taste profile communicate small batch.

    The topographical map illustration and co-ordinates create a sense of provenance and ‘authentically sourced.’ The coffee comes in two different formats – canisters for whole beans and bags for ground beans. The Sam’s Choice Coffee design also includes a spot varnish for the brand logo to help it pop, along with gold, metallic ink on certain features for a more premium feel.

    “Inspiring consumers to seek connections to the origins and heritage behind the products offerings they are selecting from is more important than ever,” said Wendy Kufeldt, Managing Director, Anthem Toronto. By integrating thoughtful strategic design with the new product innovation process we can inspire consumers to feel more connected and engaged in brands, creating value and performance for brand owners.”

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  • 06/17/18--23:52: Meet Sweet Fit Range


  • Design: Sophia Georgopoulou | Design
    3D renderings: Costis Papatheodorou
    Copywriter: Konstantinos Kontinos
    Project Type: Produced, Commercial Work
    Client: MEET SWEET
    Location: Athens, Greece
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Carton box
    Printing Process: Offset printing, gold foil

    Meet Sweet, the small-scale brand of hand-crafted, high-quality biscuits from China that became originally known through their Classic Range, now introduce a new, exciting line.

    Meet Sweet Fit Range comprises 5 new flavors, all with a certain health twist. For this Range, the brands’ mascots, the Bunny and the Bear play a leading role on the packaging. Adding to the fitness orientation of the Range, the characters are depicted in various activities. In line with the design tenets of the original Classic Range, the boxes of the Fit Range also use the "rainbow" as a main part of the visuals. The Fit Range now completes the offerings of the Meet Sweet brand, making sure that there is something for everyone to love and enjoy.

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  • 06/17/18--23:53: Fuller's India Pale Ale

  • Design: Thirst Craft
    Project Type: Produced, Commercial Work
    Packaging Content: IPA
    Location: Glasgow, United Kingdom

    Thirst Craft Restores Relevance to a Fuller's Favourite
    India Pale Ale was one of Fuller's most important exports, but the tired, recessive label was losing relevance amongst a sea of competitor IPAs, so they turned to long time partners Thirst Craft for help.

    To increase stand out, Thirst freshened up the established purple and gold colour palette and heroed the beer style using contemporary, custom typography that flowed across the label's full canvas. Bold, beautiful and just the right balance of classic and contemporary, the new label feels more premium as well as packing more of a punch behind bar.

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  • 06/17/18--23:53: Punta Real - Pechuga De Pavo


  • Design: LINEA - The Spirits Valley Designers
    Project Type: Produced, Commercial Work
    Client: Licorera Oaxaquena
    Location: Cognac, France
    Packaging Contents: Mezcal
    Packaging Substrate / Materials: Glass

    With a first place in the range, PUNTA REAL "PECHUGA DE PAVO" is one of the most symbolic Mezcal from the "LICORERA OAXAQUENA". The brand asked LINEA, the Spirit Valley Agency, to reposition the image of this high-quality white craft-based Mezcal. From now on, PUNTA REAL distinguished itself from other bottles by its typical and customized shape. Based on the tall bottles specific to the Mescals segment, the shape is elegant and timeless with its own specific characteristics such as a pushed-up area representing the different facets of the agave heart, the marking of the ring or strong shoulders. Emphasis is placed on the craft-based and qualitative aspect of this specific production. The handmade dimension is reflected in using for instance a braided string. The qualitative aspect of this white Mescal is particularly reflected in a textured medium, hot gold ink or an extremely detailed black and white illustration.

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    Design: Estudio Nuar
    Photographer: Magalí Polverino
    Project Type: Produced, Commercial Work
    Client: Goodstën
    Location: Buenos Aires, Argentina
    Packaging Contents: Ice Cream, Cookies
    Packaging Substrate / Materials: Plastic bags, hard paper ice-cream pots, paper stickers
    Printing Process: Flexography, foil stamping, digital printing

    Located in Martínez, Buenos Aires, Goodstën is more than a creamery. It brings together a new way of experimenting with frozen desserts.

    The iced rocks (granite slabs) in which the ice cream is prepared inspired us to invent a whole new planet composed by oniric landscapes and faceted surfaces, similar to those present in precious stones, with their glow and crystal-like textures. We investigated different types of gemstones and created a series of rocks combining polygons. This research had a big impact on architecture, as the construction system was built from a faceted logic, culminating in a diamond-like shell.

    Argentina is known for its excellence and tradition in ice-cream. Goodstën emerges in these context, to re-invent some of the classic production and consumption methods. Our design proposal was lead by the idea of innovation, trying to synthesize technology with ludic, premium and homemade values. We also aimed to emphasise Goodstën's varied nature: it has the magic of a candy store, the elegance of a chocolaterie and the smell of just baked waffles!

    It was an integral and long-lasting project, as we were present from the idea to its whole materialization. Naming, brand image, stationery, product illustrations, uniforms, packaging, applications in architecture, art direction, web design and social media schemes where some of our challenges. Of course, everything could be brought to life thanks to an amazing team: we worked together with architects, ice cream specialists, costume designers, photographers, programmers, animators and social media agencies.

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  • 06/17/18--23:54: Vin Du Languedoc Bio


  • Design: Tobago
    Project Type: Produced, Commercial Work
    Client: Nicolas Vellas
    Location: Teyran, France
    Packaging Contents: Wine
    Packaging Substrate / Materials: Black Wine Bottle
    Printing Process: Offset Gaufrage

    First work for the Vellas Vineyard, the customer wanted to break the usual codes of the wines, in France.


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  • 06/17/18--23:54: Zalesskaya Pinka


  • Design: Vysoko
    Designer: Evgeny Solomin
    Project Type: Produced, Commercial Work
    Client: Brewery «Zalesskaya Pinka
    Location: Pereyaslavl Zalessky, Russia
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    «Zalesskaya Pinka» is a private brewery in the suburb of Pereyaslavl Zalessky in Russia. There you can taste the beer made according to the European standard with the help of Czech equipment.

    A local Brewer was trained by the famous brewmaster, Zbyshek Shafrat. We had to create a series of labels considering the unique location of the brewery. Most of the visitors are tourists who are interested in a rich historical heritage.

    They also go on an excursion to the brewery to see the brewing process and taste the beer. There is the spirit of the old city (with its historical value) and a modern and winning design on our labels. Because the company must comply with world brewing trends.

    The main advantage of beer is the traditional method of brewing which has been corresponding to Bavarian law since 1516. One of the important motives that we wanted to convey is the pride of the natural and historical wealth of our native places. According to the view of the brewery's owner we could manage it without any doubts.

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  • 06/17/18--23:55: The KNNOX Lighter


  • Design: Socio Design, Vert Design
    Company: KNNOX
    Project Type: Produced, Commercial Work
    Location: London, UK
    Packaging Contents: Brass lighter
    Packaging Substrate / Materials: Paper over board, foam insert
    Printing Process: Foil stamping

    Our product has been designed over a four year period with constant refinement. Our aim was to create a simple and modern lighter to deliver a new appreciation for light.

    The packaging for the lighter takes cue from the de-constructable system it was designed around, individual parts are nested in foam cutouts and require assembly before use, encouraging people to interact and become familiar with the workings of the design from day one.

    The inside of the packaging consists of the brass lighter components, precision screws and springs, wicks, flints and stainless steel hex tool, all nestled in a soft die cut foam block. The exterior of the packaging combines, paper over board, debossed gold logo foiling accompanied with a low sheen spot gloss angular pattern and a light buckram texture. All of which is sourced and made within the UK.

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  • 06/17/18--23:55: Uniqberry


  • Agency: Onfire Design
    Creative Director: Matt Grantham
    Designer/Illustrator: Georgina Brothers
    Designer: Michael Nicholls
    Project Type: Produced, Commercial Work
    Client: Gibb Holdings
    Location: Auckland, New Zealand
    Packaging Contents: Frozen Berries
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    The convenience of frozen berries is catching on. New Zealand's 'Sujon' frozen berries is an established and much loved range for Gibb Holdings and has also proved a big success as an export brand in South East Asia countries where the consumer is learning about the advantages and health propositions of frozen fruit. A growing demand from supermarkets in these territories gave Gibb Holdings the opportunity to launch a second frozen berry range using only 100% New Zealand grown fruit.

    Uniqberry taps in to the modern healthy lifestyle. The main advantage of frozen produce is the retention of its natural goodness which can fit in with consumers hectic lives, allowing them to consume as and when they can. This is eating the Uniqberry way. Uniq’ in origin, uniq’ in flavour and how they can be consumed.

    Across the geographic region, supermarket frozen food aisles are lacking in personality and shelf appeal, this presented us with an opportunity to make a real positive impact. Simple colourful pack architecture, bespoke hand painted typography and bright graphic elements with real ‘pop' communicate the juicy fun personality of the produce in each bag. The various fruit are brought to life, showcasing themselves in proud uniq’ stacks so the consumer can see the natural colour and shape. Uniqberry, packed in Nelson, 100% natural to the world.

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  • 06/17/18--23:56: Seremoni Perfume


  • Design: Nanjin Li
    Project Type: Student Project
    School: School of the Art Institute of Chicago
    Course: Packaging Design
    Location: Chicago, USA
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Paper, Wood, Cardboard, Leather lace
    Printing Process: Digital Printing, Paper Embossing, Laser Cut, CNC Milling

    The perfume brand Seremoni aims to transform the small action of using perfume into a comforting and sacred daily ritual, offering people a chance to create their own rituals in everyday life. A ritual is not only about big life events but also could be as simple as your morning spray. Bringing a sense of ritual to everyday life is beautiful to recognize and celebrate little things.

    What's Unique?
    Each perfume bottle is designed to sit on its own wooden base. The action of putting them back carefully brings a sense of ritual.

    Moreover, the curves of each bottle draw inspiration from the sun movement, echoing with three daily scenarios when performing this perfume ritual can really help us feel calm and prepared.

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  • 06/17/18--23:56: Il Dottore Gin


  • Design: Cartils
    Design Director: Stephen Sykes
    Illustrator: Andy Newman
    Head of Strategic Branding: Constantijn Huynen
    Photography: Dee Ramadan
    Project Type: Produced, Commercial Work
    Client: Ellustria
    Location: London
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Flexography

    Gin is currently the most competitive market in the alcoholic beverage industry. New gins are being launched almost every week. So, how can you succeed when there are so many fighting for attention? Be different! On every possible level. Not only in liquid or in design but also in story.

    As a branding and design company specialised in alcoholic drinks it is surprising how rarely you get handed a blank canvas. So when this unicorn appears, we must ride it into the wind!

    First Step: Come up with a brand story that ties together the liquid but also will connect with the consumer emotionally. This is so important for the success of a brand, as this emotional connection will drive loyalty, love and memory.

    The gin came from Italy, not a place known for gin making… or was it? After plenty of digging in history it turns out that over a 1000 years ago people in Italy made juniper distillates for medicine. After much further reading we grew attracted to the notion of doctors around that time. They were shunned people, or cast off monks, yet still pursued their passion of helping people despite getting shunned. During the plague doctors were often synonymous with death. What really sparked interest was that during this time the notorious plague doctor beak mask was stuffed with juniper to protect them from the plague. This was a great foundation for our brand, the finishing touch, of course in the very contrast with the Venetian ball extravagance, also celebrating the doctors mask. The old and the new, the medicine and the party, the dark and the light. It is precisely these contrasts that make this such an enticing story that consistently inspires us.

    Step Two: Make a design that stands out from the rest. With so many gins in the world this was just as much a challenge, because what is the point of telling such a cool story if no one will hear it.

    This is why we created a design that is both impactful but can also be looked at for hours. It needed to have an immediate attraction. This is created by the hand applied, over the edge look, and the connecting doctors masks. But then as you look closer, you might start to think; wait, is it one doctors mask staring at me? Or if the light catches the bottle notice the hidden illuminati symbol. Is the gondolier wearing a crown? Are all the gins botanicals hidden somewhere in the illustration? Is the back text actually a poem? And suddenly you find yourself on a design with so many layers and symbols that it creates more questions than it answers. This is why the design merges so well with the story, and why it captivated with the flair only something inspired by the going ons of one thousand years ago could. It draws you in just like it did to us.

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  • 06/18/18--22:50: SpiceExpert


  • Design: ROMM
    Project Type: Produced, Commercial Work
    Client: SpiceExpert
    Location: Russia
    Packaging Contents: Spice package
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Redesign of the well-known brand of all kinds of spices created in ROMM studio. More than 15 different spices are presented in the new series of the product

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  • 06/18/18--22:50: Eiswein Riesling 2010

  • Design: ROMM
    Project Type: Concept
    Location: Russia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    A concept of the eiswein riesling wine created in our studio in 2010



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  • 06/18/18--22:51: Full and Satisfied


  • Design: ROMM
    Project Type: Produced, Commercial Work
    Client: Anifood
    Location: Russia
    Packaging Contents: Dog food
    Packaging Substrate / Materials: Aluminium
    Printing Process: Digital printing

    "Full and Satisfied" ("Сытый и довольный") brand has been created in ROMMStudio. It is a new line package design of the dog food by the new russian brand.

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