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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/18/18--22:51: Classic Chocolate

  • Design: Zahra Moallemi
    Project Type: Concept
    Location: Qom, Iran
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Craft paper
    Printing Process: Offset

    This is an idea for packing Classic chocolate. That is an classic Style for designing and packaging. The colors used to induce exactly the sense of appetite.Also, the use of serif fonts has also helped the work design.

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    Design: Caliptra Creative Studio
    Project Type: Produced, Commercial Work
    Client: Vinyes Ocults
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle / Pulp paper
    Printing Process: Digital Offset

    For this project our goal was to design not only a label, but a declaration of both flavor and style; a design able to accompany the Vinyes Ocults wine line in the development of its first natural sweet. Graphically it was decided to keep the most pregnant elements of the line: skull, typography and the Mexican style. The allusion to this natural white variety is mostly given by the color palette, which shows freshness and lightness as well as resembling the green tone of the Torrontés grape.



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  • 06/18/18--22:54: Ferreira Porto Classic Range


  • Agency: VOLTA Brand Shaping Studio
    Creative Director, Designer: Pedro Vareta
    Project Manager: Lourenço Neves
    Final Artworks: Pedro Vareta, Marta Carrazedo
    Project Type: Produced, Commercial Work
    Client: Ferreira Porto wines
    Location: Porto, Portugal
    Packaging Contents: Porto Wine
    Packaging Substrate / Materials: Glass Bottle, Cardboard boxes
    Printing Process: Offset printing, Foil Stamping, Embossing, Spot UV Varnish

    A train trip to the past
    Ferreira is one of the oldest & most charismatic Porto wine brands. With its more than 250 years of history, it honours and continues the legacy left by Dona Antonia Ferreira, the iconic woman that in the 19th century helped transform the company into one of the biggest and best wine producers in the Douro. Her entrepreneurial and dynamic mindset is still present today, so the brand is always evolving.

    They approached VOLTA to reinvent and redesign their classic range wines image: Tawny, Ruby, White and Lágrima. These wines have a fierce shelf competition, so the redesign had to totally differentiate the brand from its competitors, without alienating its long time consumers.

    Our first approach was to dive deep in Ferreira’s history, researching their archives with thousands of old labels: a rich heritage of beautiful and varied shapes, colors and typographical styles. Secondly, a thorough analysis of the competitors labels shapes and colors made us understand a new shape should be considered. Bruno Munaris analysis of the Japanese Flag and the “less is best” Glass of Beaujolais by Alan Fletcher were both considered, helping us to define a rounded shape that “forces” the consumer to focus on the label content.

    And finally, we drew inspiration from the Douro railroad line: Dona Antonia invested a lot of money in this railroad because she believed it would help develop and stimulate the business, the region and specially its community. Miles of new track and new stations were built, revitalising the region and the Porto wine trade. The typical layout of these stations (with rows of stone, portuguese tile and white concrete) and its distinctive vernacular modular type, framed and painted in tile, were the basis for our graphic layout, giving Ferreira’s new image a punchy (yet classic) and truly meaningful look & feel.

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  • 06/18/18--22:54: Salvaje · Cabernet Franc


  • Design: Caliptra Creative Studio
    Illustrator: Jonathan Godoy
    Project Type: Produced, Commercial Work
    Client: Desquiciado Wines
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle / Pulp paper
    Printing Process: Digital Offset

    For this wine variety it was decided to maintain the coherence with the previous labels designed for this wine line. In every label we can see the figure of a wild, fierce, and powerful animal. In this case, the African elephant was used to represent this well structured Cabernet. The massiveness of the largest land mammal is shown by opposition to its concealment. On the final design we see only a part of the elephant, generating the feeling that it does not fit on the label. This wine variety is known for its full-bodied structure, as is the rough skin for our animal. Therefore it was decided to use volume lacquer for each stroke of the illustration giving a true multi sensorial experience as for the sight and touch.

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  • 06/18/18--22:55: Ertis Cold Press Juice


  • Design: Hi! estudio
    Project Type: Contest, concept
    Client: Packlab
    Location: Tepatitlán Jalisco, México
    Packaging Contents: Juice
    Packaging Substrate / Materials: plastic
    Printing Process: Screen printing

    Currently, Mexico has the first place of childhood obesity. (UNICEF, 2018). This is mainly due to bad eating habits. In the long term it leads to serious health problems such as, renal insufficiency, diabetes, heart attacks, high cholesterol levels.

    The World Health Organization (WHO) recommends consuming a minimum of five servings of fruits and vegetables a day, as it reduces the risk of developing different diseases such as obesity, cardiovascular diseases, some type cancer, hypercholesterolemia, type 2 diabetes, among others. This project aims to motivate the child to drink natural juices that replace soft drinks or sodas since childhood is a very important time in the establishment of eating habits.

    We developed 4 packages for cold press natural juices, promoting nutritional education in children of 5-11 years.

    Each of these juices is endowed with a different personality, creating a playful appeal for children, making the packaging collectable and reusable.

    This project was the winner of third place in the national contest PACKLAB AWARDS MEXICO.

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    Design: Fiala & Sebek
    Project Type: Produced, Commercial Work
    Client: Jan Becher - Karlovarska Becherovka
    Location: Czech Republic
    Packaging Contents: Alcoholic beverages
    Packaging Substrate / Materials: Paper label on glass bottle
    Printing Process: Flexography

    The brand’s traditional customers can enjoy a limited collectors’ edition set of four labels. The design focuses on the mystical story of mixing the herbs and partly reveals the unique secret recipe by introducing the selected herbs, one for each label. To help involve consumers into the story, an innovative and unique printing technology is used with hot stamping of two different colours and a special “invisible” technochromatic colour. This reveals the yet-untold part of the magic story after the bottle has been chilled. The label is completed by the use of authentically traditional paper.

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  • 06/18/18--22:56: Amazonian Gin Company


  • Design: Nevin Ynga Pozzoli
    Illustrator: Nevin Ynga Pozzoli
    Project Type: Produced, Commercial Work
    Client: The Inca Distillery
    Location: Lima, Perú
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Flexography

    Amazonian Gin Company is the first distilled gin with fruits and botanicals from the Amazon region in Peru.

    For the label, a sophisticated Amazonian world was created where frogs, elegantly dressed, await to receive the precious distillate. The illustration took almost a month of development, started freehand and ended with a digital painting.

    What's Unique?
    The meticulous work and the level of detail in the label illustration
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  • 06/18/18--22:56: Læsk


  • Design: Everland
    Designer: Jonathan Faust
    Strategy Director: Christian Halsted
    Project Type: Produced, Commercial Work
    Client: Læsk
    Location: Denmark
    Packaging Contents: Kombucha
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Foil

    Friendship and a culinary curiosity. That was the starting point for Læsk, a Danish soft drink brand based in Copenhagen. With a range of exciting products, including organic kombucha and apple cider vinegar sodas, Læsk has set out to change the soft drink industry for good.

    To do so, Læsk needed to reposition the brand and develop a new packaging design representing their playful approach, complex products and international growth ambitions. A position and design that could communicate exploration, help spread awareness, simplify the complexity and let the rest of the world learn how to say Læsk.

    “We realised quite early on that our job was to distil Line and Eric into a packaging design. It sounds weird, but they represent what Læsk is all about, how the brand can win against the established players and why it will be the next thing on the soft drinks scene. They’re smart, playful, curious, thoughtful and all about the now. So that’s what we wanted Læsk to become too,” says Christian Halsted, Strategy Director at Everland.

    Like a family, each Læsk product from swizzle to kombucha has its own look and feel. Focus is on the flavour which gives a unique look to each product. Combined with a few simple brand elements, the universe is coherent but with room for individuality and collaborations with other manufacturers, which has become a central part of the Læsk adventure.

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  • 06/18/18--22:56: Bình Minh Coffee


  • Design: Ian Wallace
    Project Type: Produced, Commercial Work
    Client: Bình
    Location: Concon, Chile
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Holographic Bag, Rice Paper

    Binh is the name of a special and pacific coffee producer in the "Land of Dreams", Vietnam. A producer that transmits its emotions through coffee, generating a memorable experience.

    Bihn is an invitation to enjoy life, to favour the wonders that Vietnam offers both in its gleaming sunrises in the mountains and its warm sunsets between rivers and lakes. This is the real meaning of life: to enjoy the simple things that nature gives us accompanied by a magical coffee, achieving a perfect sensation.

    A new wonderful experience every day.

    Nowadays there are many coffee producers. But which producers are able to transmit an experience through the magic of coffee? Living this moment each morning I felt a very special connection when drinking coffee, experiencing the essence of the mountains' chromatic sunrises and the presence of local elephants heading down through humid rocks and abundant vegetation. At the end of the day, with the sun going down between lakes, the sunsets in Vietnam gave warm moments and deep sun reflections in the water, where the local men sailing their canoes helped create a memorable atmosphere.

    Bihn wanted to create an experience beyond coffee production. In the same way, with its packaging design, Bihn wanted to create a concept to stand out amongst competitors and that totally connects with human emotions. Here is where Bihn's coffee's new experience is truly born, in its magic sunrises and sunsets.

    Every day is a new beginning, a new experience, new colours, textures and smells. How to capture and reflect all these daily changes in a pack of coffee? I'm unable to choose only one colour for the packaging because everybody would see the same every day. How to bring down the sky and hold it in your hands?

    This is the reason I immersed myself in holography, developing a creative packaging piece that shows thousands of colours in each different shape according to the angles in an original way. A packaging that changes its colour palette all the time, exactly as the sunrise and sunset in nature. Today you won't see the same colours you saw yesterday or that you may see tomorrow. Packaging that reflects in its colours the morning's generative sun and the warm sunsets.

    A rice paper texture was used for the label; a classic element from Vietnam, enhancing the concepts of local and natural. A premium signature brand was developed for Bihn as well as coffee names for binh Minh -sunrise- and Hoang hon -sunset-. The illustrations and part of the text were developed in high relief and with a translucent varnish to highlight the detail and finesse of the product. In the bottom part of the packaging, a high relief of the Binh brand was used, giving it a touch of minimalist sensibility and respectful of the essence of the coffee master. Each detail tells a story in the design of this pack.
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  • 06/18/18--22:57: Print & Space

  • Design: Daniele Simonelli
    Printer: Nostroinchiostro
    Photographer: Alessandro Campisi
    Project Type: Self Promotion
    Location: Rome
    Packaging Substrate / Materials: Paper
    Printing Process: Gold Hot Foil, Letterpress, Emboss

    PRINT & SPACE is a self-promotion project born from the collaboration between the illustrator and designer Daniele Simonelli and the roman print-studio Nostroinchiostro.

    In recent years, mankind has sent highly-specialized space missions to the edges of the solar system: the exploration of the universe has thus gone beyond those once-unimaginable boundaries, producing incredible achievements. Today Pluto, Jupiter and Mars are no longer unknown territories.

    The mapping of the solar system involves techniques and processes which include the art of printing. This map is intended as a meeting point between these two worlds: a tactile guide for navigating the techniques of hot foil, letterpress and embossing.

    A map to help you find the right way in the astonishing, limitless world of printing.
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  • 06/18/18--22:58: Hopsoda


  • Design: Ostecx Créative
    Project Type: Produced, Commercial Work
    Client: Hopsoda
    Location: Poznań, Poland
    Packaging Contents: Soft drink
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography

    The passion for hops and the experience gained led us to create our own brand of softdrink. Hopsoda combines new wave hop varieties with exotic additions and debuted on the market with the Asian yuzu fruit. We took care of product positioning, packaging design and building the brand world.

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    Design: Claire Gipson
    Creative Director: Mary Beth McDavid
    Brand Director: Casey Wesson
    Product Photographer: Lauren Krysti
    Project Type: Produced, Commercial Work
    Client: Capri Blue
    Location: Minneapolis, USA
    Packaging Contents: Candles
    Packaging Substrate / Materials: Printed Ceramic and Tin Vessels with Metal Lids

    Capri Blue is well known for delicious luxury home fragrances and fashion-inspired hand poured candles, and their products are sold in thousands of specialty retail locations across the United States and in many countries and territories globally.

    They asked me to conceptualize the next major Capri Blue collection for 2018. They wanted a fresh take on some of their iconic products, their Signature Jar shape and Volcano fragrance (that magical scent you smell when you walk into an Anthropologie store), and it needed to fit into their existing product line of five unique collections containing almost 100 SKUs.

    I wanted to create something that would merge fashion and art and would be infused with a bold, youthful energy. My goal was to visually represent the stylish, energetic confidence of the Capri Blue woman. The Gallery Collection was the perfect playful solution. It’s fun; it’s bold; it’s unapologetic.

    It includes the fan favorite Volcano fragrance (in blue, of course) along with two brand new fragrances: Lola Blossom (in pink) and Coconut Santal (in green). There are three sizes of each fragrance: a 19 oz Signature Ceramic Jar, an 8 oz Petite Ceramic Jar, and a 3 oz Mini Tin.

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  • 06/18/18--22:59: Home Sweet Sushi Kids


  • Design: Savvy Agency
    Illustrator: Mariana Spark
    Project Type: Produced, Commercial Work
    Client: Home Sweet Sushi
    Location: Portugal
    Packaging Contents: Sushi
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    Home Sweet Sushi have just released a new menu for Kids and our task was to create a brand new Packaging Design for it. Along with the menu there’s also a special gift box with a dinosaur.

    For this project we were inspired by how kids like to use their hands to eat sushi and how fun and simple it is. The color palette reflects the pureness of a child’s personality, along with the universe of sushi in mind.

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  • 06/19/18--21:58: Rouvas


  • Design: Antonia Skaraki
    Project Type: Produced, Commercial Work
    Client: Rouvas
    Location: Athens, Greece
    Packaging Contents: Water
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Minimal design with the leading element the mountain range of “Psiloritis”. The emphasis of the logo is formed by a drop which strengths the relationship of the brand with the liquid element. In the background of the label "flow" blue lines inspired by water movement. Finally, the red symbol refers to lily, a symbol of Crete that endorses the locality of the product.

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  • 06/19/18--21:59: Spiced Nutrition


  • Design: PackageDesignSolutions
    Project Type: Produced, Commercial Work
    Client: Spiced Nutrition Ltd.
    Location: London, UK
    Packaging Contents: Healthy spices
    Packaging Substrate / Materials: Paper pouch
    Printing Process: Screen printing

    "Spiced Nutrition is an innovative brand of food products with purpose. Our all natural and authentic blends of herbs and spices based on their nutrient and flavour profiles for all fitness and health enthusiasts. We are aiming to educate people about the healthy lifestyle, challenge themselves, push the boundaries and achieve results they want and train so much for. There is more than meets the eye in our blends, as they provide the natural source of vitamins and mineral which contribute to normal functions of metabolism, immune system and muscles." - Spiced Nutrition Ltd.

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  • 06/19/18--21:59: Frozen Desserts DaVinci


  • Design: HeadMade Design & Co.
    Project Type: Produced, Commercial Work
    Client: DaVinci
    Location: Joinville, Brazil
    Packaging Contents: Gelato, Sorbetto
    Packaging Substrate / Materials: Plastic Cup
    Printing Process: Flexography

    The main purpose of the project was to launch the new DaVinci product, to highlight it at POS and to differentiate it from its competitors. Considering that it is a value-added product, the packaging needed to highlight the attributes and ingredients. In this way, through the illustrations of the flavors of each variation of the product, as well as the presence of informative icons, communication between the packaging and the consumer was facilitated.

    The colors used are within the institutional palette of the brand. Purple, for traditional products and green for vegans. The gold, in detail and the lid of the product help to prove that it is an elaborate and sophisticated dessert. Because they are marketed in Canada, where French and English are official languages, the packaging has two fronts - one in each language - to fully reach the country's consumers. Finally, the ludic aspect is taken to small details, from the melting effect on the front of the packaging, to the bar code that simulates the consumption of the product.

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  • 06/19/18--21:59: Gwada Beer


  • Design: LINEA - The Spirits Valley Designers
    Photo Credit: Matias Pardo
    Project Type: Produced, Commercial Work
    Client: Gwada Beer
    Location: Guadeloupe, France
    Packaging Contents: Beer

    LES BRASSEURS DE LA GUADELOUPE entrusted LINEA, the Spirit Valley Agency, with the revamping of their range of GWADA beers. The bottle is now transparent to show its freshness. The label is part of a process that encourages an authenticity approach and has a more sophisticated and slightly more premium image. Celest blue has been assigned as colour value to maximise its impact and to be well positioned when competing with other Caribbean beers.

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    Design: LINEA - The Spirits Valley Designers
    Project Type: Produced, Commercial Work
    Location: Banyuls, France
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottles

    TERRE DES TEMPLIERS cellar asked LINEA, the Spirit Valley Agency, to redesign all the wines of the Banyuls AOC. The main work focused on the prioritisation of the products to a better understanding of the quality upgrading. The reading has been simplified and shows relevant colour codes according to the grade. The logo is more dynamic and modern. The superior quality products gradually take on premium elements like metallic finishes.

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  • 06/19/18--22:00: Liqueurs Mathilde


  • Design: LINEA - The Spirits Valley Designers
    Project Type: Produced, Commercial Work
    Client: Maison Ferrand - Liqueurs Mathilde
    Location: Cognac, France
    Packaging Contents: Liqueurs
    Packaging Substrate / Materials: Glass bottle

    A range of liqueurs made in France by Maison FERRAND are produced from centuries-old handcrafted and family recipes. To reinvigorate and modernize the brand, LINEA, the Spirit Valley Agency, revamped all the packaging. The MATHILDE brand has been personified and becomes more accessible and empathetic. The trademark block has more impact with a more fluent and readable lettering. The labels are more palatable and focus on the natural side of the fruits as well as their simplicity. Although the brand has been totally revamped, it keeps its "former" handcrafted image with different features like a grained material paper or very vintage decorations.

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    Design: Anisimov Nikita
    Project Type: Produced, Commercial Work
    Client: The Live Coffee Company
    Location: Moscow, Russia
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Original and Classic –2 new SKU for low-budget segment of natural coffee.

    We made laconic design with classical coffee colors to match traditional consumers. Big notable elements will allow package to stand out on the shelf.

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