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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: PET Engineering srl
    Marketing & Communication Manager: Elisa Zanellato
    Project Type: Produced, Commercial Work
    Client: Vitafit Group
    Location: Mongolia
    Packaging Contents: Ice Cream
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    In 2017, Vitafit, a leading player in Mongolia’s dairy industry, decided to differentiate itself by entering the world of packaged ice-cream, with something that would stand out from its competitors in terms of the type of product, price and marketing concept.

    The Mongolian market is dominated, on the one hand, by imported ice-creams by well-known multi-nationals and, on the other, by minor and somewhat confused products made by local producers. In this context, Vitafit decided to introduce a range of ice-creams on sticks and in cones that would bring to mind high-quality Italian gelato, famous all over the world for its craftsmanship and careful selection of the right ingredients. Vitafit wanted to launch its new product range with a more competitive price than imported brands in order to take over a significant market share.

    The new range of ice-creams, called “Grazia”, is currently available in the following flavours: Strawberry, Pistachio and Tiramisù with a Caramel topping. PET Engineering was primarily appointed to give the product a visual identity that would match the brand’s strategic objectives. This identity would then be incorporated into all marketing material including, of course, the packaging.

    The visual identity of Grazia, with its soft, creamy chocolate heart, uses graphics to express the love that the brand puts into its recipes, all of which are delicious and use high-quality ingredients. These graphics are also instantly clear for the target audience, identified as being women and mothers who buy the product for themselves in a moment of indulgence or for their families.

    The packaging puts the logo at the forefront, guaranteeing the quality of the product, together with a real representation of the product itself, immersing the consumer in a sensory experience that gives them a taste of that delicious first bite. The monochromatic background, with its fashionable shades, creates a precious and slightly 3D effect, reflecting the world of fashion - another industry in which Italy is held in high esteem across the world. This reflects the almost sartorial quality of the ingredients chosen and how they are used.

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  • 06/21/18--22:22: The New Douro


  • Design: Baga
    Project Type: Produced, Commercial Work
    Client: Lacticínios do Paiva
    Location: Lisboa, Portugal
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    The name of the brand it's associated with its origin in the north of Portugal and to the river Douro. and the Ribadouro is born. The first objective was to bring to the labelling elements that allow the immediate identification of the geographical area of the product, adding value to it. The illustration represents a typical boat sailing the Douro river.

    Reinterpreting the traditional with a contemporary language is the end result of the Ribadouro cheese labelling.

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    Design: Anna Chorna
    Project Type: Produced, Commercial Work
    Client: Lifelab
    Location: New York, USA
    Packaging Contents: Beauty /facial scrub/
    Packaging Substrate / Materials: Plastic
    Printing Process: Screen printing

    LIFELAB - American brand. Founded in 1987, Spartan Brands is a leading developer, manufacturer, marketer and distributor of innovative, high-quality personal care products. CLAYCIAL - facial scrub /KAOLIN CLAY/ daily detox. This idea is based on typography. Simple, bright, clear. Playing by fonts.

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  • 06/21/18--22:22: 15 Gram


  • Design: Biles Hendry
    Project Type: Concept
    Location: London, UK
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass bottle

    Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer.

    Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise on this trend. Biles Hendry realised that the two greatest challenges that whisky faces are its fusty image and that, for many, it’s an acquired taste.

    To millennials, scotch speaks of tradition; it’s what the older generation drinks while appreciating notes developed over time – and that’s a problem for a generation focused on living in the moment. So, the team at Biles Hendry has created a new concept and range of blended scotch whiskies to appeal to this consumer group’s thirst for newness.

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  • 06/21/18--22:23: Jolly Molly


  • Design: Dotorg
    Project Type: Concept
    Location: Russia, Moscow
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Cardboard, foil

    Task:
    In today's world we often are in search of inspiration and dream to try something new and unusual. That's how we came up with idea to develop a unique chocolate brand with unconventional tastes and creative design and package.

    Solution:
    We have developed a new brand concept and creative packaging of Jolly Molly chocolate - a product for sophisticated connoisseurs, for those who are open to experiments and ready to try something new and unique in many ways.

    Brand story:
    “In the distant 1865 in the English city of Bristol there lived a girl named Jolly Molly. She was a very curious and restless inventor. Walking through the forest, she was dreaming of a fairy-tale chocolate country where secrets and adventures were waiting for her at every turn. Her passion and dream to open a secret of eternal happiness inspired her father to found a factory which makes chocolate with unusual tastes to these days.

    So this is Jolly Molly — chocolate for amazing girls who cannot sit still and always desire for something unusual.”

    Juicy, bright and minimalistic packaging design instantly attracts attention and raises the mood. The colors of packages play the role of indicators that reflect a variety of taste experiences. Each chocolate bar is divided into 30 separate segments, which can be shared with a large group of friends. Large letters on the chocolate slices add to the taste some interesting tactile sensations.

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  • 06/21/18--22:32: Orange Pu-erh Tea


  • Design: Ganggang Bai
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese tea
    Packaging Material: Paper
    Location: Guangzhou, China

    Being convenient and healthy, orange Pu-erh tea has been popular among Chinese young white collars.

    Trying to make the product emerge as the special one, we designed this interesting package. You need to break it off for getting the tea as it consists of 7 separate packages. It`s convenient for bringing one every day within one week, and the gradually-changed color of the 7 separate packages represents the change of the color from oranges to tea.

    By this unique design, we wish to give hands a brief break during the tense work, which would also bring a relief.
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  • 06/21/18--22:42: Numen Dry Gin


  • Design: Cristina Déniz
    Packaging Content: Gin
    Packaging Material: Glass, paper
    Location: Spain

    This gorgeous gin label has our eyes completely captivated. The illustration is what makes this Vodka packaging truly stunning. This bottle immediately grabs the attention of the recipient as a specially crafted work of art. The art while mysterious and interesting, it pops and is very visually appealing.

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  • 06/24/18--22:25: Hawk Fuel


  • Design: TOBAGO
    Designer: Saly Bechsin
    Project Type: Produced, Commercial Work
    Client: Hawk Fuel
    Location: Saint-tropez, France
    Packaging Contents: Energy Drink
    Packaging Substrate / Materials: Aluminium Can
    Printing Process: Flexographie

    Our customer asked to create a packaging for its new energizing beverage based on magoustan.

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  • 06/24/18--22:25: Land in Sicht


  • Design: Evgeniya Gorelova
    Project Type: Concept
    Location: Vladivostok, Russia
    Packaging Contents: CD package
    Packaging Substrate / Materials: Carton, paper
    Printing Process: Digital printing

    Design concept for song "Land in sicht" germany band "Oomph!"

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  • 06/24/18--22:26: Barocco Cold Brew Bottle

  • Design: Ashley Proulx
    Project Type: Produced, Commercial Work
    Client: Barocco Coffee
    Location: Liverpool, UK
    Packaging Contents: Cold Brew Coffee
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screen Printing

    In the summer of 2017 Barocco Coffee launched their first cold brew coffee. The bottle is designed to be minimalistic to stand out amongst the many bold and punchy illustrated labels on the market. The graphic is printed directly on the bottle rather than on a label to create a strikingly sophisticated and unique look.

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    Designer: Nadia Hudiana
    Illustrator and Designer: Alison Pong
    Project Type: Concept
    Location: Jakarta, Indonesia
    Packaging Contents: Body Mist
    Packaging Substrate / Materials: Plastic Bottle, Paper
    Printing Process: Bottle Printing, Digital Printing

    Sniffy is a new line of body mist dedicated for children. As a new brand, their main priority is to introduce themselves as a fun and friendly product to children and parents. For the branding and the packaging of their first line, the challenge is to make their body mist attractive and desirable for children but at the same time also approachable and assuring for parents.

    Inspired by perfume ads selling attractive figures of who you can be, our idea brings a little twist to the concept of "spraying an identity". For each product, we created a fun and exciting identity where through it we also integrate character building with its positive and passionate characters. The names chosen were carefully picked to avoid gender limitation on talents, occupations and ambitions.

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    Design: MAKE Creative Design Studio
    CEO: Davor Kos
    Project Type: Concept
    Location: Porec, Croatia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Foil stamping

    The creation and development of the marketing line for the ORIGINAL G brand started with the idea, development and possible production of beer bottles (as packaging), along with the standardisation of their visuals: from materials to appearance and branding. From appearance to content – closely connected and professionally created.

    The attractive bottle sits well in hands and has a matte white base onto which all the necessary information and visuals are directly printed: the brewery (logo, symbol, brand), name of the beer and the spokesperson of the brand.

    Mafia bosses from the Prohibition Era (Capone, Lucky) up to Gotti – a modern day boss from the end of the 20th century - are the spokepeople for each type of beer represented in this application.

    As such, the beer is personalized not only in terms of the content of the bottle, but also by its name and flavor. This encourages the potential beerlover to be interested and curious about the hidden flavor of the beer that corresponds to its name: CAPONE (amber), LUCKY (pale ale) and GOTTI (dark).

    The different personalities are reinforced by three different strong and fiery colors (RGB – red, green and blue). This differentiates the visuals even more so, making them recognizable even from a distance and completely different from any other group of similar products in terms of design or attitude.

    The closed texture packaging (white matte overlay) tempts every beerlover to believe that the enclosed flavor will open and explode with a storyline and an associative sequence will turn the „image“ into a story.

    Just like the characters on the bottles, we believe that even the bottle itself will have an additional lifetime after usage (i.e. when empty) that will increase its durability as well as the economic and marketing value of the brand.

    We wonder what kind of ghost will be released by opening the bottle… Therefore we can only say: Dial M for… Beer!

    * This kind of visual presentation is not for the faint hearted!

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  • 06/24/18--22:28: Rubies in the Rubble



  • Design: MARK Studio
    Client: Rubies in the rubble
    Location: Cape Town | South Africa
    Packaging Contents: Relishes
    Packaging Substrate / Materials: Glass Bottle with a label
    Printing Process: Foil stamping

    What happens to fruit and veg that are the ‘wrong’ shape or size to appear in store? Too often, they go to waste. Rubies in the Rubble rescues these ingredients, sustainably transforming ‘rejects’ into a range of delicious relishes. Their brand identity pays light-hearted homage to these ugly-beautiful, extra-ordinary beginnings. Typography is mixed and matched. Icons happily highlight special ingredients. And patterning pulls the whole riotous patchwork together. While the client ultimately went with a different label direction, we thought this was too good not to share!

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  • 06/24/18--22:29: Gridelli - Il Novello


  • Design: Mikael Selin Design Studio
    Photography: Photography & Sons
    Print: Ink N Art
    Project Type: Produced, Commercial Work
    Client: Fratelli Gridelli
    Location: Göteborg, Sweden
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Glass bottle
    Printing Process: foil stamping, digital printing

    The Olio Novello is the first batch of oil made from the year’s olive harvest. It is produced in limited quantities and contains natural sediments. A craftmanship honored with an artisanal label. Gridelli is a local italian deli in Gothenburg, Sweden. Bringing Italy closer to swedes.

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  • 06/24/18--22:29: Messier 53 Hotel Yerevan


  • Design: Backbone Branding
    Brand Strategy Director: Stepan Avanesyan
    Assistant Brand Strategist: Meri Sargsyan
    Creative Director: Stepan Azaryan
    Art Director: Christina Khlushyan
    Designer: Eliza Malkhasyan, Christina Khlushyan, Stepan Azaryan, Gayane Danielyan
    Architect: Hayk Voskanyan
    Project Type: Produced, Commercial Work
    Location: Yerevan, Armenia
    Packaging Contents: Hotel room essentials
    Packaging Substrate / Materials: Cardboard, paper, plastic

    Messier 53 (M53) is a boutique hotel with 53 rooms, named after a French astronomer who was the first to compile a catalog of astronomical objects. The main essence of the brand is the spirit of discovery that takes you to a mystic journey through the universe.

    The hotel has a strong fundamental concept, which is expressed in its architecture and brand identity. The architecture of the building was the main inception of the branding concept. The construction reminds of something unearthly and looks like a space station. Therefore, the same idea has been implemented in the interior design, as well as the branding visualization.

    Following the spirit of exploration and discoveries, the team developed original packaging design with new structures for the hotel kits and amenities. Each item has a customized deep mystic mood from the universe, which has been transformed into structural packaging. The sets of boxes feature shimmering stars, sharp gleaming grids and the beauty of the astronomical objects. The numbers and lines recall some notes from the Messier’s catalog. The design highlights the concept of the project and follows the overall mood of the hotel.

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    Design: Martyn Garrod
    Project Type: Produced, Commercial Work
    Client: Popcorn Shed
    Location: London, UK
    Packaging Contents: Gourmet Popcorn
    Packaging Substrate / Materials: Cardboard
    Printing Process: Litho

    Popcorn Shed is a British based gourmet popcorn company that launched in 2016 with three flavours (Salted Caramel, Rich Chocolate and Pecan Pie). They have relaunched their range, adding four new flavours, bringing their current range to 7 flavours.

    Popcorn Shed gave us the task of turning their Chocolate flavour into a more vibrant colour (from brown to a bright purple). They wanted their signature sheds to remain shed-like but to have more shelf presence, so that they were not only appealing to the gourmet popcorn gift market but to jump off shelf in other retailers such as supermarkets and department stores. We made these taller, thinner and brighter

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  • 06/24/18--22:46: Algorithm Coffee Co


  • Design: Freytag Anderson
    Project Type: Produced, Commercial Work
    Packaging Content: Coffee
    Location: USA

    Helping California based Algorithm Coffee Co. percolate through the market.
    Algorithm are a pioneering leader in specialty coffee. Sourcing small lot, single origin coffees that are exceptional in flavour and also good for the environment. They use the latest coffee science and brewing technology to source, roast and brew special coffees from all over the globe, ensuring quality by working with coffee farmers who are passionately dedicated to their craft.

    Algorithm approached us to design a new packaging style for its range of single- origin coffees. Using their existing roundel design we updated their typographic approach to be bolder, more confident and have a better standout on shelf across a range of new packaging. As the team at Algorithm source their coffee on an ongoing, seasonal basis it was important that the packaging was able reflect this. We created a flexible packaging solution for both retail and wholesale which allows them to consistently and easily update the seasonal ranges on offer.

    Inspired by the locations in which they source their coffee beans, we referenced mapping topography, creating a brand pattern which echoes the sinuous lines of the pre-existing logo roundel and references the remote regions where beans are harvested.

    To minimise the production impact we created two branded bags for retail (12oz) and wholesale (5lbs). We then created a customisable label template for application to each range. Colours were kept simple yet confident for strong shelf standout. The labels were designed to highlight information such as soil, altitude and harvesting months.

    Creating a flexible product range.
    Working with packaging suppliers Savor Brands we created a branded design which features the brand pattern on the side panels of the bags whilst allowing the new labels to be printed as required for each range and applied to wrap around the edge for further shelf visibility. The bags are printed in matte white and the product labels are printed on a metallic foil to create a tactile contrast of materials.

    Project insights
    When initially considering the project we were amazed by the level of knowledge that Algorithm possess regarding the coffee they source, the regions, the altitudes, the soil types etc. We felt it was important to reference this attention to detail in any new packaging. We were inspired by the detail / graphic representation of topographic mapping to create the brand pattern and used the product labels to simply outline the specific information in a clear and concise way.
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  • 06/25/18--23:24: The Overburdened


  • Design: Jimmy Chew
    Project Type: Produced, Commercial Work
    Client: Bastardized
    Location: Singapore
    Packaging Contents: Music CD
    Packaging Substrate / Materials: Paper, Artcard
    Printing Process: Offset Printing, Thread Binding

    Bastardized is one of the most melodic doom death metal band in Singapore. Their music album 'The Overburdened' entails more than a decade's life stories of the band, written into emotional songs with poetic lyrical intent, storytelling heartbreak, loss, longing, unfulfilled dreams and metamorphosis of life. The design literature created for ’The Overburdened’ packaging design is in the form of a distressed diary, which this intent is created and styled throughout the music album packaging, exploring the process of hybridizing all the elements - the band's music, poetic lyrical intent and remembrance of Bastardized life's experiences.

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    Design: Ewelina
    Project Type: Concept
    Location: Warsaw, Poland
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Glass

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  • 06/25/18--23:24: Bagha Tea


  • Design: Olivia Corby
    Project Type: Student Project
    School: Shillington
    Course: Graphic Design
    Location: London, UK
    Packaging Contents: Tea
    Packaging Substrate / Materials: Recycled paper
    Printing Process: Digital Prinitng

    Brief: Create Tea for Zoo Keepers

    Solution: In order to entice my demographic, my product needed a captivating but ecological story. Bahga Tea is made on the Periyar Reserve, a Tea plantation and Wildlife Reserve in Kerala. When Bahga Tea is bought, you directly support the workers and animals that roam free on the reserve, including the Tiger (translated as Bagha in Punjabi.) The makers prioritising that ME TO YOU moment,just goes to show, ‘a Bagha Tea goes a long way.’

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