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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: 2S Global Design
    Artistic Director: Florence Béziès
    Creative Director: Sophie Schott
    Project Type: Produced, Commercial Work
    Client: La Maison du Chocolat
    Location: Paris, France
    Packaging Contents: Chocolate

    As real partners of la Maison du Chocolat, we develop steadily global concepts (from packaging to merchandising) in order to boost network of more than forty shops located in France and abroad.

    Christmas Reindeer
    For Christmas 2013, we created a topic that has inspired the master chocolatier for his work and spread on the packaging and the merchandising.

    It’s a tale around Rodolphe the reeinder who, accompanied of his fellows, dashs towards Christmas Fairy.

    What's Unique?
    The whole universe created around Rodolphe the Reeinder and the design that reminds Christmas Fairy.
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  • 06/25/18--23:25: Viña Bujanda

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: Familia Martinez Bujanda
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Foil stamping , Embossing

    Bujanda Vineyard expands the Martínez Bujanda family's portfolio with a classic variety in Rioja at competitive prices.

    The idea behind this process was to develop an image with a timeless spirit, in order to make the logo stand out at the Rioja’s section in the wine rack.

    • Creating an emblematic branding to represent the bodega and its wines.
    • Differentiating the line of young wines from the rest, highlighting clear value characteristics between the Crianza, the Reserva and the Gran Reserva, without losing the essence of each element, and the image of the Vineyard as a whole.
    • Developing a striking packaging that stands out with two key aspects of the Look and Feel: Attractive and tempting, it entices the consumers to taste the wine and at the same time seduces then to make the decision to buy.
    We renewed the brand's DNA by taking key symbolic elements such as the family's coat of arms. Also, the details were reinterpreted under a new visual language to increase its impact and make it more provocative. Now it conveys distinction, tradition and family heritage. We use the symbolic language of the Rioja marked by a classic style characteristic of the old world. Visually, the hierarchy between the elements is well marked, there are subtle refinements and the tones are neutral, preferring colors with low saturation. Graphic elements such as seals, heraldic pieces, ornamental miscellaneous pieces, among others were chosen. However, from a need to generate an important change, we carried out a restyling, a complete redesign to the preponderance of the vineyard's name, making way for the central coat of arms.

    The product's identity was redimensioned to bring back the family's lineage and assign new value to its history in which trajectory and tradition predominate in an elegant, contemporary and refined way.

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  • 06/25/18--23:25: Mitrofanova

  • Design: Ksеnia Kotlyarovskaya
    Project Type: Student Project
    School: Stroganov Moscow State Academy of Arts and Industry
    Course: 3
    Tutor: Dmitry Devishvili, Maria Cheloyants
    Location: Moscow, Russia
    Packaging Contents: Milk products
    Packaging Substrate / Materials: Glass bottle, paper, plastic
    Printing Process: Digital printing

    Packing of suckling products for the brand of Mitrofanova. Packing is created on the basis of rethought graphic arts of beginning and middle of the twentieth year in USSR. As graphic arts geometrical rapports is used with quotations from a film "Welcome, or no admittance" stage-director of Klimov and by soviet slogans.

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  • 06/25/18--23:26: Black outside - White inside

  • Design: Rustam Usmanov
    3d artist: Andrew Sylka
    Project Type: Concept
    Location: Russia, Moscow
    Packaging Contents: Chokolate
    Packaging Substrate / Materials: Paper & Foil

    This Project is a series of chocolate packaging.

    The idea is based on the construction of chocolate - Black outside - White inside and vice versa. We conducted a metaphor from this specificity of chocolate to the theme of skin color, then carefully selected famous characters whose biography most sharply related to this topic.

    Of course, to understand the essence, viewer should be familiar with the short biography of the heroes of the package. The authors of the project argue that the chocolate contains no gram of racism.

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  • 06/25/18--23:27: HUJ!

  • Design: Mikael Selin Design Studio
    Print: Ink N Art
    Project Type: Produced, Commercial Work
    Client: HUJ!
    Location: Göteborg, Sweden
    Packaging Contents: Plant based pate
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    HUJ! is a swedish food startup. Focusing on bringing vegetarian spreads to the table. The breakfast table that is. The original and smoky pates are a vegetarian take on the traditional swedish "leverpastej". Plant based, vegetarian, vegan. You name it. Oh, and organic.

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    Design: Tangent Graphic
    Manufacturer: Signet
    Pack shots: Paul Hampton
    Project Type: Produced, Commercial Work
    Client: Eden Mill
    Location: UK
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Plastic, Faux Wax Seal, glass bottle, wooden box

    This pack is a historic bottling crafted to mark the occasion of the release of the first single malt whisky from the Eden Mill Distillery. It is a special marriage of spirit matured in American and French Virgin Oak quarter casks and an ex Pedro Ximinex sherry hogshead since 2014. The bespoke bottles were specially designed in Italy and blown in Croatia. The oak boxes were handcrafted and engraved in Scotland.

    Eden Mill came to Signet knowing our capabilities and also the passion of our creative team, working collaboratively with both Eden Mill and the design agency Tangent Graphic we produced a luxury faux wax seal giving this pack the luxury look it deserves. It was a pleasure to work with the brilliant design team at Tangent and we are looking forward to doing more together in the future.

    It was a huge success and after launching the first single malt in St Andrews for 160 years, Eden Mill’s bottle No1 sold at auction for £7,100 – a new world record for the first release from a distillery. No doubt this due to a number of reasons, the quality of the whisky, the excellent brand, the brilliant design and of course the luxury packaging. Congratulations to the team at Eden Mill and Tangent, we look forward to more work in the future!

    What's Unique?
    The Faux wax seal adds a unique touch of originality and gives the consumer that craft feel - giving the Whisky the luxury look it deserves!

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  • 06/25/18--23:28: Mikso

  • Design: Bisgràfic
    Photographers: In The Frames & Vidal Orga
    Project Type: Produced, Commercial Work
    Client: Viube Foods
    Location: Barcelona, Spain
    Packaging Contents: Vegetable Chips

    Packaging for vegetable chips reminiscent of the usual basics: pampered, well made and gourmet quality. Mikso means "mix" in Esperanto.

    The design supports the three great brand values: Mediterranean, natural and simple. A system is created for, through illustrations and chromatic variations, solving all the new mixtures that may appear.

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    Design: Funky Business Branding Agency
    Art-director: Ilya Tumaikin
    Designer: Sergey Ryadovoy
    3D, retouch: Konstantin Simonov
    Project manager: Valeria Borovkova
    Project Type: Produced, Commercial Work
    Client: Elian
    Location: Ekaterinburg, Russia
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Cardboard, plastic, glass
    Printing Process: UV coating

    Group of companies Elian — one of the largest manufacturers of cosmetics in Russia. Having won strong positions, the company decided to move on abroad.

    Russian women are considered as one of the most beautiful in the world, so cosmetics with "Russian soul" has chance of success abroad. Especially Russian beauty is appreciated in countries of the Middle East and China. Therefore, Eliana chose these markets as a launching pad. The strategic beginning of the campaign was to participate in the grandiose exhibition of beauty products Beauty-World Middle East 2018 in Dubai. But before, it was necessary to prepare: develop new visual image of the brand, packaging, website, booklet and exhibition stand. All this work Elian decided to give to our agency.

    Stylized traditional pattern on packaging of products Elian highlights the brand of other cosmetic brands and shows Russian character. All this combination with special printing method allow the target audience to perceive Elian as a premium brand.

    We love a comprehensive approach, we also visualized the product, prepared CG-animation, developed website, booklet and stand for insertion.

    This year Beautyworld Middle East 2018 was visited by more than 45 000 people, there will be exhibitors from all over the world. We are glad that now girls from other countries will be happy to use cosmetics with "Russian soul".

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  • 06/25/18--23:28: Diezdedos

  • Design: Bisgràfic
    Photographer: Carles Palacio, Hugo Pañellas, Laia Vaquer, Vidal Orga, In The Frames
    Project Type: Produced, Commercial Work
    Client: Diezdedos
    Location: Barcelona, Spain
    Packaging Contents: Premium Oil
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing

    Diezdedos required a packaging that reflected their identity: a brand of premium oil closely linked to the territory in which it is grown, with the addition of the traditional process of collecting and creating the oil.

    We create a liquid brand that combines the two great concepts: the representation of the orography where the olive trees are located with the fingerprint that governs the production process from beginning to end.

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  • 06/25/18--23:29: Nortada Rebranding

  • Design: Nortada In-house creative team
    Brand Manager: Diogo Guerner
    Designer: Pedro Lima
    Illustrator: João Martins
    Copy Writer: Afonso Costa
    Project Type: Produced, Commercial Work
    Location: Porto, Portugal
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Flexography


    Launched in April 2007, it didn’t take long for Nortada’s marketing team to recognise that the brands visual aesthetic didn’t create a great impact on their target audience and needed an innovative approach that gave it an appealing look that would engage the younger generation of beer lovers. Developed by Cerveja Nortada in-house creative team, the focus of the rebranding was to truly reflected the brand’s core attributes (Superior Quality, Beer culture and Regional Pride) and its fun and youthful personality, while maintaining some connection with the past.

    The process began with the development of a new brand identity, “The Stamp”. This element was created to give the brand a contemporary and aesthetically pleasing identity that was aligned with the rebranding objectives: the iconic “N” was enhanced to connect the past to the present; the iconography of the four key ingredients was included as a way to reinforce Superior Quality and Beer culture; and special emphasis was given to the origin of the product (“Porto. Portugal) as a way to support the brand’s pride on offering locally produced beer. The choice of a round shape came about to guarantee great visual consistency throughout all product packaging and communication, as it could easily be implemented on any material.

    Looking into the label design, the brand’s new strategy for it’s 7 products was to create a clear distinction between two groups: two beers with a lower price point and five premium styles with higher price point. The challenge was to create two distinct visual approaches while maintaining a high level of consistency throughout the portfolio. This was achieved by applying a diverse approach for the background composition of each set of products while keeping the Stamp as the key element. For the first group, the diagonal strips were brought to life, with the blue one working as a connection to the brand’s main colour, while the other highlights the ingredients that were used to brew these delicious beers; For the more premium set of beers, a more refined look was created. Since all styles are iconic beer styles, each styles historical background was brought to life with illustrations developed by João Martins.

    This approach gave us a wide range of extraordinary visuals that were applied to all packaging and communication materials.

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  • 06/25/18--23:29: Yooga Superfood Yogurt Cups

  • Design: Voicebox Creative
    Creative Director: Jacques Rossouw
    Associate Creative Director: Sean Baca
    Project Type: Produced, Commercial Work
    Client: Yooga
    Location: San Francisco, CA USA
    Packaging Contents: Plant-based Yogurt, Superfood, Coconut Milk Yogurt, Probiotics
    Packaging Substrate / Materials: Plastic, foil

    Packaging and branding design firm Voicebox today unveiled its playful design for Yooga Superfood Cups, a coconut-based probiotic superfood yogurt cup set to disrupt the plant-based yogurt category.

    Yooga Organic Super Food Cups are made with coconut milk, fruit purees, finely milled chia seeds, probiotic cultures and only contain 6 grams of sugar/140 calories per 125 g cup.

    Voicebox partnered with Yooga to develop the brand’s identity through design. As a category creator, Yooga’s look needed to have stopping power, while quickly educating consumers on its nutritional benefits through strategic simple communication hierarchies, color blocking and creativity in communicating at every opportunity without being overwhelming.

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  • 06/25/18--23:29: Coffee Talk

  • Design: V&C Adworks
    Creative Director: Veli Yunus Unal
    Project Type: Concept
    Location: Denizli, Turkey
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Cardboard

    Coffee Talk is an imaginary coffee shop. There is lots of varieties coffee on menu. We created a concept suitable for the modern approach of the brand with help a basic colors. With the harmony of the black and white, we added a visual taste to the unique coffee aroma. Bon Appetit!

    What's Unique?
    Creativity is to add a difference to the classical one. We did this with minimalism. Classic package, different look.

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  • 06/25/18--23:30: Vegafob

  • Design: Rustam Usmanov
    3D Artist: Andrew Sylka
    Project Type: Concept
    Location: Russia, Moscow
    Packaging Contents: Sausages
    Packaging Substrate / Materials: Plastic & Paper
    Printing Process: Ofset,

    The project is a series of packaging for sausage slicing.

    Having seen that slices of sausage is nothing more than a cross-section of a cylinder - the authors used this visual similarity by presenting it as the torso of animals corresponding to tipe of the filling. Beef, Pork, Chicken.

    For a more interactive interaction of the user with the product, the inside of the package was sealed, there is skeleton is directly behind the sausage.

    The buyer also has the ability to replace the upper parts of different types of characters - thus obtaining a combined hero.

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  • 06/25/18--23:30: Piel Cosmetics

  • Design: тень
    Project Type: Produced, Commercial Work
    Client: Piel Cosmetics
    Location: Ukraine
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Piel Cosmetics is a Ukrainian professional cosmetics manufacturer. Brand assists cosmetologists in overcoming skin challenges caused by age, health, weather, intensive life rhythm and ecology.

    In the past brand focused on substance: authentic formulas and quality ingredients helped win the clients from larger global players.

    New stage means adding style to substance. Piel helped thousands of people reimagine themselves, thus boosting their potential. We helped reimagine Piel.
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  • 06/26/18--01:57: Fruit Corn

  • Design: Tsen Lin
    Project Type: Produced, Commercial Work
    Packaging Content: Corn
    Location: China

    Looking at the logo only, people might think that the logo looks familiar but they could’t tell what it is. The product’s Chinese name means “the pearl with fruit flavor” and that’s why I used a circle shape, the shape of pearl, to cut the part image of corn. My aim is to create a metaphorical impression of corn. After seeing the key visions, people would smile knowingly. The product is launched at Shanghai, China.

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    Design: Stevie & Fern
    Art Director: Mary Kay Dwyer
    Artist: Dalek
    Project Type: Produced, Commercial Work
    Client: St Petersburg Distillery
    Packaging Content: Spirits
    Packaging Material: Glass bottle
    Location: Florida, USA

    Celebrating diversity through collaboration, Stevie & Fern has designed a limited-edition trio of spirits for St Petersburg Distillery & Bern’s Steak House located Tampa, FL. Reimagining mural artwork from world-renowned street artist Dalek, the labels explore the push and pull dynamics of opposing forces, inspired by the natural color palette of tropical Florida. There is an abundance of flashing colors and multiple planes, subtle and almost unperceived moments working in harmony to define space and movement.

    These limited edition bottles will be sold exclusively at Bern's properties across Florida.

    'The brief was to showcase Dalek's larger than life mural, and highlight the partnership between Bern's Steakhouse and Old St. Pete. So we created a billboard effect across the three variants for maximum impact. Then allowing the co-branding to be quiet and confident in its simplicity. The colors are bright and vibrant, picking up on the tropical hues of Florida.' - Mary Kay Dwyer - Chief Cat Officer

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  • 06/26/18--22:33: Bonchi

  • Design: Minjung Kim
    Project Type: Student Project
    Location: Syracuse, USA
    Packaging Contents: Vitamin Gummy
    Packaging Substrate / Materials: Plastic / Wood
    Printing Process: Digital Printing

    Bonchi is a gummy vitamin brand that helps with anxiety. Each "stance" has a unique combination of helpful elements with tasty flavoring that ease anxiety.

    Many people of all ages have anxiety issues but they are often not acknowledged or overlooked. Bonchi is inspired by Kung Fu to encourage people to fight anxiety with a positive attitude. Recognizing that there are lack of accessible ways to combat such common condition, Bonchi can be beneficial in many aspects.

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  • 06/26/18--22:34: Hotovo Premium Wine

  • Design: the Labelmaker
    Bottle: Saverglass
    Capsule: Lineapack
    Typography: the Fontmaker
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Libera Estate
    Location: Varna, Bulgaria
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Print: Rotoprint
    Printing Process: Flexo Print, Silk Foil, Silk Screen, Hot Foil

    Hotovo is the premium wine brand by Libera Estate, Bulgaria.

    It consists of three wines which needed a luxury label design to enhance their strong character and outstanding quality. Fully determined by the unique Struma valley terroir these wines were also deeply influenced by the personality and professional skills of Bulgaria’s 2017 Sommelier of the Year Zhivko Enchev. He took the leading role when the wines were crafted from the vineyard to the barrels. His important participation in this project as a supervising sommelier reflected on my design significantly too – the top part of the label ends with oval shape featuring a tastevin hanging on the traditional chain around the bottle neck making it a true embodiment of a sommelier. This was my tribute to Mr. Enchev and his work.

    The tastevin and the chain were printed with high build silk foil against gold hot foil overlay.

    Combining two different gold materials is one of my top specialties when I have to create luxury label design. The raised silk foil produces different reflections due to its high level of embossing creating very authentic 3D effect over the gold hot foil background. The tastevin and the chain are the key element in my design along with the round top end of the label. They are very attractive yet looking real and authentic.

    The bottom part of my luxury label design is influenced by the generic labels used in every winery but it is also mixed with elements from some old designs for whiskeys and bourbons.

    The whole label is really large, so I had a lot of space at the bottom to put some important text information about each of the wines along with Mr. Enchev’s personal signature and the logo of the producer printed with raised varnish. For most of the texts I used my favorite wine font Bolyar Pro by the Fontmaker.

    One of the most important things when creating a luxury wine label design is the paper. In Hotovo label its role is even more important because the label is really large.

    I gave my choice to very heavy and thick paper made of pure cotton fibers. Its smooth textured paper does not produce unwanted reflections and at the same time it is perfect canvas for all these special processes I did on the label like gold hot foil, silk screen, raised varnish etc.

    Last but not least – I needed heavy, strong and masculine Bordeaux style bottle for this wine. We had really short discussion with Mr. Enchev and without any doubt we picked Paradis bottle by Saverglass. Very solid yet elegant it was an excellent companion to my luxury label design and the shining sommelier tastevin.

    Wines are sealed with premium cork by Amorim and a branded black capsule produced by Lineapack.

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    Agency: Brown&co
    Designer: Keelie Teasdale
    Creative directors: Dave Brown, Bic Bicknell, Alex Robertson
    Strategy director: Troy Wade
    Copywriter: Troy Wade
    Illustrators: Colin & James Frewin
    Project Type: Produced, Commercial Work
    Client: Bomonti
    Location: Turkey
    Packaging Contents: Lager, Red Ale and Stout
    Packaging Substrate / Materials: Glass bottle, Aluminium can
    Printing Process: Applied ceramic labeling / direct printing

    Refine the Bomonti visual language and reunite the family of variants while maintaining simple consumer navigation, mindful that Turkey is the darkest of markets in the promotion of alcohol brands. (i.e. outlawed in many respects)

    Bomonti was the first beer made in Turkey – they have been making beer their own way since 1890. In recent years, the Bomonti family design has become fragmented. With a strong positioning of Kendine Has (live your way), Brown&co were asked to bring this positioning alive creating a succinct brand family, including the introduction of a new variant.

    We created a strong visual architecture based on the top performing variant in the Bomonti stable – Filtresiz. The colour coding of the variants allows for simple range navigation, while the basic structure of the label ensures that the Bomonti branding remains consistent. Along with this, we created new innovative designs for cans (including 3D structural proposals) and an identity for their World Beer Series to be used off pack.

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    Design: S & Team
    Creative Director: Evaggelos Spiliopoulos
    Art Director: Leonidas Iatridis
    Copywriter: Alexia Kommata
    Photographer: Math Studio
    Project Type: Produced, Commercial Work
    Client: Nikolaou Winery
    Location: Athens, Greece
    Packaging Contents: Ouzo
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Silk-screen Printing

    Our client, Nikolaou, owner of Nikolaou Winery, came to us to discuss his plans to launch a new ouzo brand. As our discussion progressed it became clear to us that the issue was to target tourists with a taste for design by communicating Greek values through naming and packaging.

    The naming research was focused around English words of Greek origin. The idea was to find a name that would be understandable by foreigners and express values which are intrinsic in Greek culture. The word ‘hērōs’ was chosen for all the reasons mentioned above. It is a word with significance to Greeks that also makes sense to tourists, while its spelling with its accent marks gives a hint of its Greek roots (Greek word ἥρως).The name also pays tribute to Greek fisherman, the personification of everyday hero, who struggles above the waves and weather conditions to pull up his daily catch. Summer and ouzo just wouldn’t taste the same without him and his catch.

    We were clear in our mind that the packaging was not geared towards tourists interested in Greek folklore culture. So a realistic portrayal of Greek fishermen was definitely not an option. Our customer’s persona, as we have defined it together with Nikolaou Winery, is the sophisticated traveler, who apparently wouldn’t get a Greek column ouzo bottle. So we created an illustrated fisherman in a flat geometric style. The light-blue coating of the bottle represents the color of the sea that engulfs Greece. At the back of the bottle is the story behind the name ‘hērōs’ and further information regarding production and alcohol percentage as well as the product’s barcode, which was designed to look like waves to match the entire concept.

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