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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/28/18--00:29: Big Easy Bucha

  • Design: TILT
    Project Type: Produced, Commercial Work
    Client: Big Easy Bucha
    Location: New Orleans, USA
    Packaging Contents: Kombucha
    Packaging Substrate / Materials: Glass Bottle / Pressure Sensitive Label
    Printing Process: Spot Color

    Big Easy Bucha Launches Rebranded Beverage Line

    New Orleans, Louisiana — When you think of the world-renowned New Orleans food and beverage scene, locally brewed organic kombucha doesn’t exactly come to mind. But Big Easy Bucha is steadily making a name for itself, and when the company prepared to move beyond local distribution, Baton Rouge-based design and branding firm TILT (tiltthis.com) was tasked with improving shelf appeal for its core packaging line.

    “Our business was at a crossroads,” says Alexis Korman, who co-founded Big Easy Bucha with her husband, Austin, in 2014. “We wanted to retain the brand equity we had earned, but after launching in stories like Publix, Whole Foods and Central Market, we were ready to move towards nationwide distribution, which meant much more visibility. We knew we had to step up our game.” Working with TILT, Big Easy Bucha achieved a refreshed look with greater readability while retaining its fun, fresh vibe and Caribbean color scheme. The new packaging for all nine kombucha SKUs officially launched Thursday, June 14th.

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  • 06/28/18--00:30: Blends and Single Origin


  • Design: Studio Hyte& Atelier Dyakova
    Directory: Anabelle de Gersigny
    Project Type: Produced, Commercial Work
    Client: Hundred House Coffee
    Location: Craven Arms, Shropshire, UK
    Packaging Contents: Coffee Beans
    Packaging Substrate / Materials: Paper lined bags, stamps and stickers
    Printing Process: Hand stamped and litho printed labels

    We are a coffee roastery, our mandate is to support art and design through the business. As such, we have commissioned two designers to date – Studio Hyte (recent Royal College of Art graduates) and Atelier Dyakova. We work really closely with the designers, our two person team is made up of fine art graduates. We have a series of new commissions coming up with some up and coming illustrators and long term, we will be running a series of artist and designer residencies to run alongside our roastery. We are very rural, based in the Shropshire Hills, along the Welsh borders.

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  • 06/28/18--00:30: Cold Town Beer


  • Design: Thirst Craft
    Photographer: Gordon Burniston
    Project Type: Produced, Commercial Work
    Client: Cold Town Beer
    Location: Glasgow, Scotland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    There was a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Thirst Craft.

    With over 2,000 breweries in the UK, the category has never been busier. The shelves and bars are swamped with wild names and intricate illustrations to decode, so much so that consumers who come to the category looking for choice can often end up feeling paralysed by it. Thirst developed a simple positioning to silence this noise - call a beer a beer.

    Inspired by a contemporary interpretation of Edinburgh’s ‘Calton’ Hill which literally means ‘Cald Toun’ in old Scots, Cold Town Beer was born. A clean, striking system brought powerful stand out and range navigation, while the snow flake asterisk provided a strong brand device both on and off pack. To continue to keep things simple, the can is two faced, introducing single word beer descriptors at its heart to prompt and help consumer choice.

    The brand and tone of voice scaled seamlessly off pack and into the brewery, merchandise, glassware, vehicle livery and beyond. Released in venues across Glasgow and Edinburgh, it has outperformed predicted sales in every unit - consistently outselling big established brands as one of the top two best sellers in the top ten pubs. Plus with a brewpub due to open at the end of 2018, the temperature’s only going to get cooler.

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  • 06/28/18--00:31: Gin Gin


  • Design: Ivan Venkov
    Project Type: Produced, Commercial Work
    Client: Bird Valley Distillery
    Location: Porubka, Slovakia
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle, metallized polymer label, natural cork with a metal ring
    Printing Process: Full color print, embossing, metallization

    Gin Gin is a new premium spirit coming from the heart of Europe – Slovakia. The basis of the gin is found in seven main ingredients – Limeflower, Elderflower, Breckland Thyme, Juniper Berries, Gentian, Quince and Norwegian Angelica.

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  • 06/28/18--22:36: Tobago Concept Whisky


  • Design: TOBAGO
    Designer: Saly
    Project Type: Concept
    Location: Grenoble, France
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass Bottle

    Research work for the packaging of a bottle of Scotch whiskey. Adaptation of high-end product codes. Work to make the 3d illustration as realistic as possible, especially for shadows, lights and colors.

    This work highlights the studio's expertise in packaging and 3D illustration.




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    Design: ABC Design communication
    Project Type: Produced, Commercial Work
    Client: Frezyderm
    Location: Athens, Greece

    Frezyderm created a complete face & body product range.

    The target was to present an innovation on the packaging, that will emphasize at the product’s fine quality.

    The bold choice of a bottle that resembles a test tube, was the base of our design. The minimal image of a vertical meter leads the consumer’s mind into a product of serious laboratory study. Strictness is balanced with luxury given by the silver ring of the bottle, a harmonic combination of science and premium.





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  • 06/28/18--22:37: JustMe


  • Design: VOZDUH brand & communications
    Creative Head: Valery Melnik
    Designer: Varvara Tcimara
    Project Type: Produced, Commercial Work
    Client: Rigla pharmacies
    Location: St. Petersburg, Russia
    Packaging Contents: Feminine hygiene products

    Restyling the line of hygiene products JustMe – private label of Rigla pharmacies. The agency was asked to develop new design concepts for feminine hygiene products in stylistic which is traditional for this product category.

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  • 06/28/18--22:37: Oinocence

  • Design: Antonia Skaraki
    Project Type: Produced, Commercial Work
    Client: Grampsas Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Wordplay by the word “Innocence”. A pure and contemporary visual approach with Art Deco elements. Pink abstract flower with multiple sides that give the impression of unfolding the aromas and flavors of the wine.

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  • 06/28/18--22:38: The Sun Rose

  • Design: Antonia Skaraki
    Project Type: Produced, Commercial Work
    Client: Grampsas Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle

    Visual design inspired by the name of label (sun rose). The leading visual element is a red parallel line that symbolizes the horizon, the sunset spreading over the sea and the mountains. A design approach that results in calmness and absolute relaxation.

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  • 06/28/18--22:38: Tou Pavlou


  • Design: antonia Skaraki
    Project Type: Produced, Commercial Work
    Client: Grampsas Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle

    A label with... name. The wine of Paul. Notes on the fragrances, flavors, feelings that this wine brought him. Imprinted with blue ink that has watered the label. Indelible thoughts and ideas of Paul who live alive in time. A wine with... personality and character!

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  • 06/28/18--22:38: PINE


  • Design: Beaver Creative Agency
    Art Director: Tigran Hovhannisyan
    Illustrator: Ingu Ayvazyan
    Photographer: Rita Mkrtchyan
    Packaging Designer: Tigran Hovhannisyan
    Project Type: Concept
    Client: "Ecovek" LLC
    Location: Yerevan, Armenia
    Packaging Contents: Jam, Syrup of pinecones
    Packaging Substrate / Materials: Glass jar
    Printing Process: Offset printing

    "Natleg" ("Ecovek" LLC) has a mission of delivering a piece of prosperous nature to its consumers with every jar produced.

    We were kindly asked to build a concept that would work as a starting point for the development of the brand from corporate identity to product packaging and so on.

    We were commissioned to create such a design that not only would attract the consumers, but would also outline the product's purely natural being. Our main aim was to express the calmness and inner peace we encounter in a forest. To reach this we've mainly stuck to pale and calm colours to help the illustrations on the packaging highlight the forest mood.

    We've successfully developed a design that speaks the best with our partner's ideology. The packaging features hand-drawn illustrations of pinecones, while the logo itself outlines the dense forests of Armenian highlands. In addition, photography and the story create a special atmosphere like you are having breakfast in the bosom of nature.

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  • 06/28/18--22:40: Agility Protein Drink


  • Design: Ricardo Sánchez
    Project Type: Concept
    Location: Bogota, Colombia
    Packaging Contents: Premium Protein Drink
    Packaging Substrate / Materials: Paper
    Printing Process: Flexographic

    Agility Protein Drink is a project that includes a packaging design for a new range of protein drink products made for athletes. The drink gives a physical recuperation after training or workout.

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    Design: branding.ge
    Project Manager: Tata Gordeladze
    Art Director/Designer: Maka Chichinadze
    Visual Identity Project Supervisor: Keti Chubinidze
    Project Type: Produced, Commercial Work
    Client: Besini Winery
    Location: Tbilisi, Georgia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Dalie – Revived Georgian miniatures

    The inspiration of the packaging concept became miniatures of the XVII century “The Knight in the Panther’s Skin” (Georgian medieval epic poem, written in the 12th century by Georgia’s national poet – Shota Rustaveli. The poem consists of over 1600 Rustavelian Quatrains and considered to be a “masterpiece of the Georgian literature”). Based on the motifs of these miniatures were created Georgian characters in everyday scenes. Georgian Ornament, Georgian characters and colors clearly express the origin and nature of the wine.

    Product name „Dalie“ in Georgian means “drink!”.

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  • 06/28/18--22:41: Luxardo Premium Gins


  • Design: Here Design
    Project Type: Produced, Commercial Work
    Client: Luxardo
    Location: UK
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass

    Here Design has designed a pair of premium gins for Luxardo, the family-owned liqueur company founded in historic Dalmatia, now based in Torreglia, Italy.

    The London Dry is crafted using a recipe that goes back to the famous Ginepro di Dalmazia, produced by the family since the beginning of the 1900s and made using nine botanicals including licorice and bitter orange.

    The new Luxardo Sour Cherry Gin is made using an infusion of Luxardo Marasca cherry juice combined with the London Dry distillate, creating a typical gin with strong juniper and spicy notes and a lingering cherry aftertaste.

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  • 06/28/18--22:42: UNO Mattress

  • Design: XPRESS!ONS
    Designer and Illustrator: Eddie Goldfine
    Project Type: Produced, Commercial Work
    Client: Dr. Gav
    Location: Israel
    Packaging Contents: Mattress
    Packaging Substrate / Materials: Corrugated Cardboard
    Printing Process: Flexography

    The UNO foam mattress is packaged in a human-sized rectangular corrugated cardboard box. Printed continuously on all four sides, Dr. Gav's blue and green were chosen for the products essential information, creating an amusing approach to the graphics and texts. The UNO logo is a clue to the product's flexibility and softness lending its characteristics to the headlines, texts and illustrations. The brand language is simple, fun and amusing directed at young urbanites and students.

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  • 06/28/18--22:43: Terminal X


  • Design: Dan Alexander & CO
    Project Type: Produced, Commercial Work
    Client: Terminal X
    Location: Tel Aviv, Israel
    Packaging Contents: Clothing
    Packaging Substrate / Materials: Cardboard, plastic
    Printing Process: Digital, screen printing

    Real-time fashion, fasten your seatbelt.

    TERMINAL X has launched the very first website of its kind, bringing the best from the world of fashion with 24hr free delivery. This brand introduces a new e-commerce concept and also includes a private label.

    At Dan Alexander & Co. we defined the entire space for this transformative brand TERMINAL X. At its core, we placed the elements of relevance and virtual information consumption, in contrast with physical realization and immediacy. Our work combines the two worlds of fashion and aviation while connecting the textual tempos of content and messaging offered over shapes and imagery of airport terminals and global trading rooms.

    For TERMINAL X, we developed a visual language based on this information that is constantly shifting and offered a typography that visually expresses the copy and the data, which is fast-paced and ever-changing. The selected black and white color palette convey the message of something elementary, contrasting, and direct.

    We also defined the brand concept and are responsible for the complete brand image, including packaging, textual language, photographic language, printed items, and more.
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  • 06/28/18--22:44: 508 Collection


  • Creative Director, Art Director & Graphic Designer: Andrea Castelletti
    Copywriter: Camilla Boselli
    Illustrator: Luca Zamoc
    Project Type: Produced, Commercial Work
    Client: Cantina dei Colli Ripani
    Location: Milan, Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Offset, foil, embossing

    We want to take you even higher.

    With this promise, Cantina dei Colli Ripani presents its collection par excellence: an exclusive collection of 6 premium products with international acclaim for their history, care and quality. We’re 508 metres above sea level on the Colle San Nicolò, the highest point of Ripatransone.

    The highest point, expressed in three figures, is what inspired the premium positioning of the fine 508 Collection. Indeed, the highest point conveys the utmost expression of the wine quality, graphically represented with 3 steps: meticulous processes, exclusive selections, guaranteed excellence. They are part of the 508 collection 6 wines that now have the largest number of awards.​​​​​​​

    We are happy to introduce Diavolo e Vento, Mercantino, Lajella, Condivio, Castellano and Leo Ripano. Each of them, staying true to the promise “There’s land and there’s wine”, has a very personal story to tell. Indeed, these fine bottles not only contain excellent-quality wine, but also Ripatransone’s unmistakable character, conveyed through the testimony of its most distinctive and iconic characters.

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  • 06/28/18--22:44: Copperfield London Dry Gin


  • Design: Nude Brand Creation
    Illustrator: Alex Machin
    Project Type: Produced, Commercial Work
    Client: The Surrey Copper Distillery
    Location: London, UK
    Packaging Contents: Gin
    Packaging Substrate / Materials: Paper Label, glass bottle
    Printing Process: Flexography

    The Surrey Copper Distillery has launched their first product, Copperfield London Dry Gin, with brand identity and packaging developed by Nude Brand Creation. The new distillery was recently established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband, Dr Chris Smart, former Head of Brewing Services for food and drink consultancy Campden BRI.

    Copperfield London Dry Gin is handcrafted in small batches in a bespoke copper pot still using a blend of botanicals. The recipe is based on a heritage Georgian recipe taken from the first edition of The Complete Distiller by Ambrose Cooper, published in 1757 in Holborn, London.

    In line with gins of the 18th century, just 10 carefully selected botanicals are used. Juniper rich, lightly floral and with woody spice, Copperfield gin is round and smooth with good complexity and length.

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  • 07/01/18--23:43: Cava Marques De Caceres


  • Design: lasuite atelier
    Designer: Laurie Bernard
    Photo: Astoria Atelier
    Project Type: Produced, Commercial Work
    Client: Bodega Marques De Caceres
    Location: Spain

    This job involved defining a visual identity for Bodega Marqués de Càceres’ first cava.
To appeal to the North American market, the design had to be appealing and business-like.
This sparkling wine was carefully given a top-quality feel.


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  • 07/01/18--23:43: Pınar Mustard


  • Design: B12 Creative Branding
    Project Type: Produced, Commercial Work
    Client: Pınar
    Location: İstanbul/Turkey
    Packaging Contents: Sleeve
    Packaging Substrate / Materials: Plastic

    In the new "Pinar Mustard" design, a premium stance was targeted. At this point, a more minimalist design and modern typography have been used with a black-integrated seed strongly contrasted with its own yellow color. Using wooden bowl and mustard seeds in the center, Pınar Hardal's emphasis on unadulterated and natural aspects.

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