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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/08/18--21:52: TrueStart


  • Design: BrandOPus
    Project Type: Produced, Commercial Work
    Client: TrueStart
    Location: London, United Kingdom
    Packaging Contents: Coffee

    Branding agency BrandOpus has worked with TrueStart, a multi-award winning young British coffee brand, who challenge the norms of caffeine consumption. The Bristol based start-up wanted to build on their success by expanding into new formats and moving beyond their sport and fitness product focus. The strategic repositioning and rebrand shifts TrueStart from telling a functional sports drink product story to an engaging lifestyle brand, with an attitudinal narrative.

    Our partnership with TrueStart allowed us to develop a vision that harnesses its go-getter attitude, increasing its relevance to energising lives every day and broadening the brand’s appeal. Now, TrueStart provides energy for all of life’s experiences – from the everyday to the extraordinary. It is all about motivating consumers to embrace their wild side and to dive in to new adventures.

    The repositioning required a total overhaul of the brand look and feel. We established a visual brand identity that is dynamic, full of life and disrupts the coffee category. The tone of voice and wider brand world is irreverent and vibrant to reflect the brand’s ethos to encourage consumers to own the unknown, be their boldest selves, and go wild for life.

    TrueStart is there for wherever life takes you; now available as ready-to-drink cold brew coffee in various flavours, as well as instant and pods which are all proudly hyper-sustainable. Their specialty nitro coffee machines are in the premium on-trade around the country.

    Helena Hills, Co-Founder and CEO, TrueStart says “We have a lot of love for the sports and performance sector, but we knew our offering had so much more potential. There are go-getters out there like us who want to live life to the fullest and that is who we are targeting. Right from the start, BrandOpus understood what we could achieve and knew how to get us there. Our new brand is perfect for us and we know it will make a big splash!”

    Ellen Munro, Creative Director, BrandOpus says “We’ve loved partnering with TrueStart to establish a clear vision for the brand that empowers them to reach new audiences. Inspired by the two founders’ give-it-a-go attitude to life, we wanted to create a brand that would match their ambition, while driving impact and standout. The new brand is full of life, colour and a splash of irreverence. It shows the natural energy of the product while being so much more than a sports energy offer.”

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  • 07/08/18--21:52: Yeast17


  • Design: Matteo Di Iorio
    Project Type: Concept
    Location: London, United Kingdom
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: HP Indigo and scodix UV varnish

    Yeast17 is a micro-brewery founded in 2017 by five mates mostly based in South London who really just love drinking beers rather than making them. The name is a ‘pun’ of a famous 90s boy band called East17, most of the beer names are puns based on a strong irony. All the brewing process is based on causality, random choices and good laughs. This is the spirit of Yeast17: a fun group of friends that don’t take themselves too seriously and that produce beer without scientific knowledge. The task was to develop a new robust visual identity to help them achieve their goals of being stocked in local craft beer retailers.

    The wordmark design embodies the playful spirit of Yeast17 brand with rotated letters and its idiosyncratic custom designed typeface. The visual research leads to the creation of a bold and vibrant colour palette reflecting the pop culture of their naming along side the usage of the uncompromising and unmistakable typeface Fit. The typeface adapts its forms to the space within the label limits, in this way the beer’s names become a graphic property in itself creating different patterns for each beer. The result is a new visual expression that is distinctive on the store shelves and that embodies the soul of Yeast17: ironic, pop, anti-boring, bold and playful.

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    Design: Marios Karystios
    Project Type: Produced, Commercial Work
    Location: Cyprus
    Oenologists / Storytellers: Yiannis & Pavlos Kyriakides
    Photograper: Nikos Koustenis
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Digital

    Vouni Panayia Winery shares its experiments with the rare and indigenous varieties of Cyprus through an array of microvinifications. The target of the family is understanding in depth the potential of the autochthonous grape varieties of the island through the observation of their performance in different viticultural - oenological practices.

    The resulting wines have been assigned a specific story that represents each variety and its vinification. The themes of the stories include the natural environment, the people and special moments of the family.

    Artists and friends were brought together in this project, Andrea Alambriti, Andreas Boukas, Dimitrios Klonos, Alexandra Manousakis, Manolis Moumalidis and George Tzavaras to illustrate in their unique styles these stories which are told on the back labels.
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  • 07/08/18--21:53: Rubra Kokolicious


  • Design: Dessein
    Project Type: Produced, Commercial Work
    Client: Rubra
    Location: Perth, Australia
    Packaging Contents: Powdered Chocolate
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset and Foil Stamping

    The Brief
    To design a hot chocolate package for Kokolicious to compliment the contemporary range of tea and coffee satchels for boutique coffee specialist Rubra Coffee.

    How the Project Solution Responded to the Brief
    Having completed the packaging range for the Rubra coffee and companion tea packaging, a design for the Kokolicious drinking chocolate was required which would unify the hot chocolate with the tea and coffee as the creations of a signature series by Rubra. A design revolving around the characteristics of the intense chocolate flavour was created.

    Designed with a white background to match the coffee series, each tea package had an assigned colour to capture the personality of the tea - Kokolicious used the rich chocolate browns and was enhanced with gold foil type to identify it as something extra special.

    Moulding the letter ‘K’ out of the surrounding melting chocolate not only portrayed the rich intense flavour of the product, but also connected the hot chocolate drink to the range of Rubra teas, which also focus on a letter - ‘T’ - shaped from tea leaves. Like the tea range, it’s unique box mechanics incorporate a tab zip opening feature, where upon opening the lid acts as a sleeve to seal in the flavour during storage.

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  • 07/08/18--21:56: BLOK


  • Design: ESH gruppa
    Designers: Phillip Tretyako, Ivan Yakushev
    Project Type: Produced, Commercial Work
    Client: BLOK
    Location: Moscow, Russia
    Packaging Contents: Mens shampoo
    Packaging Substrate / Materials: Aluminium / YUPO Tako paper
    Printing Process: Screen printing / HP Indigo digital printing

    BLOK is a mens shampoo with fragrances of fennel and coriander. The original task was to design a shampoo bottle that would add a visual detail to the interior of a bathroom, and would become a precious object, that you would not want to throw away.

    The label contains all the information about the product, take it off and the bottle will turn into a character. Now that guy will live on your bathroom shelf.

    For each fragrance we came up with a special set of common bathroom objects put together to resemble a face, the main inspiration for that idea was a popular #iseefaces hashtag. Our characters were designed based on the feelings and qualities of fragrances and are opposite to each other. Fennel is herbal and bitter-sweet like in absent or liquorice, coriander is spicy and aromatic like bread.
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  • 07/08/18--21:57: MOON


  • Design: Pavla Chuykina
    3D visualization: Pavel Gubin
    Project Type: Produced, Commercial Work
    Client: Ltd Sigal
    Location: Melbourne / Australia, Moscow / Russia
    Packaging Contents: Coconut oil
    Packaging Substrate / Materials: Glass

    MOON is the organic product from coconut harvested in Sri Lanka.

    Full moon = whole coconut = circle. First or last quarter moon = half coconut = half circle. Using just 2 shapes it is possible to tell everything about the brand: from an emotion to its production.

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  • 07/08/18--21:57: Minister Brewery


  • Design: Ostecx Creative
    Art Director: Sebastien Ploszaj
    Illustrator: Kinga Offert
    Copywriter: Mariusz Łowczynowski
    Project Type: Produced, Commercial Work
    Client: Minister Brewery
    Location: Poznań, Poland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Minister Brewery, we focused on the author's approach to the brand image and breaking down with beer cliches.

    Richly illustrated packaging is an important part of the brand's world – in a surprising and humorous way, they tell the story of individual styles of beer. The premiere of a new beer is always announced by a gif – created on the basis of a selected label element.

    The young spirit, urban and artistic positioning of the brewery packaging is the result of discussions with the brand owners, which are our friends and long-term clients – including common projects as first edition of the Minister Beer and the visual identity of the craft beer pubs Ministry of Brewery.
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    Design: Studio La Regina
    Illustrator: Francesco Cerra
    Project Type: Produced, Commercial Work
    Client: Birra Artigianale Gladium
    Location: Italy
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass

    Gladium Beer is a fine craft beer, brewed with the pristine water of the Sila National Park, Italy.

    Studio La Regina has carried out a radical redesign of labels for 75 cl bottles. After a thorough study of the target, Studio La Regina defined an elegant and fun iconography to illustrate the names of the beers.
    • 1059 is the density of the must in a phase of production of this full-bodied beer, which is shown with alembics and tubes.
    • Symphony is the harmonious set of different malts, represented together with notes and musical instruments.
    • Hera is the goddess of Magna Graecia and this world is represented by vases and classical art.
    • Whitelady is clear, light and fresh, therefore surrounded by the magic of snow and ice.
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    Design: ABC Design Communication
    Project Type: Produced, Commercial Work
    Client: Organic Food 8
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: 4 Color Printing, Metallic Gold Printing

    Organic food 8, created a range of 5 different wines that contain the quality and value of the Greek land.

    The target was to “dress up” the bottles with different labels that will show the personality of each wine. The creative path we used was 5 different artistic portraits. Each portrait chosen characterizes the label and is based upon the name or the origin of each wine. With a common artistic aesthetics, the faces with intense characteristics created labels easy to memorize, different from the competition and consistent with Organic 8 philosophy and each wines’ variety.

    We decided to use gold foil for the typography and also, to use a mix of different fonts, in order to stress the human personality and each wines’ character. The range invites the viewer-consumer to feel the uniqueness of each wine that promises a delight beyond usual.


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  • 07/09/18--22:37: Miller's Honey


  • Design: Zach Barr
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Retail Systems
    Tutor: Courtney Hoover
    Location: Chicago, USA
    Packaging Contents: Honey & candles
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Digital printing

    Miller's Honey is a family-owned honey company started in 1894 in Providence, Utah. Illustrations, logo, in store packaging, mailers, and poster were created for an elegant and naturalistic rebrand to inspire people to slow down.

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  • 07/09/18--22:37: Krasnodar Tea


  • Design: REDINDESIGN
    Art Director: Alexander Pachkin
    Designer/ Illustrator: Tatiana Rossolenko
    3D visualizer: Pavel Gubin
    Manager: Anna Gundarina
    Project Type: Produced, Commercial Work
    Client: Dagomys Tea
    Location: Moscow, Russia
    Packaging Contents: Tea
    Packaging Substrate / Materials: Cardboard

    Company "Dagomyschai" is the largest producer of tea in Russia with its own plantation in Krasnodar Krai. History of “Dagomyschai” dates back more than sixty years. Exceptional climate conditions and recipes based on herbal blends strengthen unique taste and health benefits of tea, which stands out from foreign equals.

    The company made a decision to update design of tea packaging. New product line is set to deliver special rich taste of tea, to renew brand image in consumers eyes and to make the tea brand modern and relevant to price bracket.

    We created new image of bagged tea and made it in consumers` perception closer to more expensive product forms of presentation - loose tea and granule tea. We consciously rejected from complicated images and photos to mark the design and to stand out among competitors. The creative idea was based on minimalistic concept and premium “clear” image, while herbal blends and plants as ingredients of tea became engraving illustrations, which emphasised rich taste of tea.

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  • 07/09/18--22:39: Not Vanilla

  • Design: Rethink
    Project Type: Produced, Commercial Work
    Client: Ottawa Tourism
    Location: Toronto, Ontario, Canada
    Packaging Contents: Ice Cream

    This beautifully designed ice cream packaging is actually not for ice cream at all.

    The 360 design helped to change the minds of Canadians who mistakenly viewed Ottawa as a vanilla place to visit.

    In order to break through the noise of traditional tourism advertising, Ottawa needed to do something different. So, they took their greatest weakness - a misperception of being vanilla - and turned it around. Launching Not Vanilla, in all appearances an authentic new ice cream brand, complete with logo, package design, shop design, and instagram.

    The design focused on the idea of discovery that is inherent to travel. The packaging paralleled the experience of visiting Ottawa, with a stripped down exterior to reflect the perception of Ottawa as bland and straight, contrasted by the vibrant and modern interior to reflect the many unconventional and exciting experiences Ottawa actually has to offer. The tactile experience of opening the box mirrored the pleasant surprise of visiting Ottawa and discovering these experiences first hand.

    ​“Not Vanilla is an audacious testament to Ottawa’s liveliness and a brilliant way to show off what our city is about to our Toronto neighbours. We want them to get inspired to come our way to discover all of the exciting experiences their capital city has to offer. The packaging was designed to do just that.” says Michael Crockatt, President and CEO of Ottawa Tourism.

    ​The narrative of discovery and delight was of course further supported by the ice cream flavours themselves, provided by MooShu in Ottawa.

    ​The ice cream was given out at a pop-up on a scorching summer day in downtown Toronto. The event brought out lots of local foodies and ice cream lovers.
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  • 07/09/18--22:40: Jimmy Gardner


  • Designers: Pavla Chuykina, Galima Akhmetzyanova
    3D visualisation: Maxim Kulikov
    Project Type: Concept
    Location: Melbourne / Sydney, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper

    Jimmy the Gardner prides himself on the quality of beautiful bouquets. Flowers guaranteed to stay nice and fresh as long as the wine keeps going.

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  • 07/09/18--22:40: Laguna Craft Beer


  • Design: Pedro Correa
    Photographer: Américo Fotografia
    Project Type: Produced, Commercial Work
    Client: Laguna Craft Beer
    Location: Florianopolis, Brazil
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Laguna Craft Beer is a local brewery established in Laguna, SC, Brazil in 2015 . For this project I worked on the redesign of their logo and made two beer labels: AnIPA, an American India Pale Ale, and Juliana, a Vienna.
    AnIPA is a dry, refreshing beer with aromas of citrus fruits, passion fruit and jabuticaba. A strong, noble beer, developed with great affection in honor of Anita Garibaldi.
    Inspired by the historical episode in Laguna, Juliana was a republic instituted with a lot of sweat and blood, from a brave people dissatisfied with the empire. With a reddish hue, a malted profile and a light body, it quenches thirst, referring to the dream of seeing a free and fair homeland once glimpsed.

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  • 07/09/18--22:41: Leng Mu Cao


  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Fruits
    Packaging Substrate / Materials: Plastic

    The package combines fruit with national costume. These ethnic groups are minorities from the fruit producing areas. It reflects the original sense of ecology.

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    Design: Onfire Design
    Creative Director: Matt Grantham
    Designer/Illustrator: Georgina Brothers
    Designer: Michelle Maude
    Project Type: Produced, Commercial Work
    Client: WeLove
    Location: Auckland, New Zealand
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Metal, Glass bottle
    Printing Process: Flexography

    The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation for a demanding consumer group that are always looking to discover new and unique flavours.

    Luxerose is an RTD range of cocktails aimed at the young, millennial female audience in New Zealand and China. Designed for social occasions and gifting, New Zealand mixologists were commissioned to create 3 distinctive cocktail blends reflecting current flavours and taste trends in the New Zealand social scene. Packaging the cocktails was an essential part of the project, in conjunction with the client we created a unique set of 3 glass vials which, when chilled, could easily be dispensed at home or in bars. These are contained within a presentation case decorated with a modern, colourful abstract botanical illustration showing various flora and fauna from New Zealand. With future range extensions intending to utilise the same livery but with illustrations reflecting different countries and cities. Bright, colourful and fun, this new way of enjoying cocktails brings a new dynamic to any social event.

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    Design: Shenzhen Baixinglong Creative Packaging
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese Wine
    Location: China

    The concept of environmental protection runs through it, eliminating the unnecessary printing and auxiliary materials, the bottle-bottom, bottle holder and the box are in one-piece, the outer box and the inner bottle light shadow is echoed.

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  • 07/10/18--21:30: SCNT


  • Design: Elena Zaitseva
    3-d design: Pavel Gubin
    Project Type: Student Project
    School: BHSAD
    Course: Visual Communications
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Selective Home Perfumery
    Packaging Substrate / Materials: Glass, paper boxes, wool, wood, wax
    Printing Process: Digital printing

    Fire and herbs are inevitable participants in sacred rituals. When combined, they are able to recover strength, protect, heal, or inspire.

    In the Carpathians (Ukraine), mountain plants were used to tame the spirits of the house. Herbs, such as wormwood and madder, twigs of alder and pine cones, were gathered in the fresh of the day and then were weaved into wreaths or thrown into fire.

    SCNT is a first Ukrainian line of selective home fragrances which includes candles, aroma diffusers, sachets and accessories. Its aromas are created based on recipes of the Carpathian molfars, legendary guardians of the Carpathians who knew the secrets of nature and universe.

    SCNT logo is designed as a traditional home talisman: rings of dried herbs that were used to decorate the entrance to the house. The package of candles and other accessories refer to the milky fog surrounding pine-covered tops of mountains at first light. Fresh mist still hides the familiar world but is about to clear in order to indicate the way home bathed in gentle dawn rays.

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  • 07/10/18--21:33: Alchemist 19/62

  • Design: Paula Pons
    Project Type: Produced, Commercial Work
    Client: Alchemist 19/62
    Location: Netherlands
    Packaging Contents: Body oils
    Packaging Substrate / Materials: Cardboard and plastic bottles
    Printing Process: Digital printing

    Alchemist 19/62 is part of the Dutch group FeyeCon. These products are body oils and creams produced with natural plants in Holland. The packaging has been designed specially for the three products of Alchemist 19/62: almond and jojoba, lavender and rose body oils. The design has a simple and clean layout to highlight the quality of the products and the handmade illustrations are the focus point, which represent the ingredients used in each product, and give a natural essence.

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    Manufacturer: Crown Holdings
    Project Type: Produced, Commercial Work
    Location: UK
    Packaging Contents: Coca-Cola
    Packaging Substrate / Materials: Aluminium Can
    Printing Process: Thermochromic inks

    CROWN HELPS COCA-COLA TURKEY GO THERMOCHROMIC FOR SUMMER PROM

    Coca-Cola Turkey has launched its summer promotional range, making unprecedented use of thermochromic inks to add color, function and fun to ten new aluminium beverage can designs. Historically, one or two thermochromic inks have been combined to communicate temperature changes. For the first time, Coca-Cola Turkey is using thermochromic ink technology as a true decorative tool,making it an integral part of how the can looks. Four separate inks have been used to create bright designs that stand out when the cans are chilled and the drinks ready for consumption.

    The designs featured on Coke Red and Coke Zero beverage cans all have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colourless at ambient temperature and change to colourful patterns when the drink is chilled and ready for consumption.

    “Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work,” said Matt Twiss, Marketing & Business Development Director at Crown Bev can Europe & Middle East. “While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way. The inks also encourage consumers to interact with the brand at the point of sale and during consumption.”

    Coca-Cola launched the summer campaign with a video featuring Turkish movie stars taking a refreshing dip in the Mediterranean and enjoying a Coke.

    The cans are produced at Crown’s Osmaniye plant, in central southern Turkey, a state-of-the-art production facility with the capacity to produce approximately two billion cans per year. A total of 70 million units will be produced in 2018 for this campaign alone, with a large number already in the retail supply chain.

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