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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/13/18--06:40: Elipse


  • Manufacturer: Pirells Innovative
    Project Type: Concept
    Location: Poland
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    The Elipse is the premium line of packagings for perfume. Every packaging is especially created for a unique fragrance. The construction and design of the packaging is dependent on a perfume’s version. Each packaging has a similar pattern in a different colour. Moreover the character of every packaging is closely related with the character of perfume. When a fragrance is rich and suitable for evening it is placed inside the packaging with a dark blue pattern. For a subtle, fresh diurinal fragrance there is another packaging. It has different construction – it is more compact and has the sliding opening mechanism. The colours of this packaging are bright and intensive. This line of packagings is unique because of unity of the whole line and the diversity of boxes.

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  • 07/13/18--06:41: OddPops

  • Design: Biles Hendry
    Project Type: Produced, Commercial Work
    Client: OddPops
    Location: Brighton, UK
    Packaging Contents: Savoury snacks

    Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds.

    Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural flavours, with no artificial colours.

    Healthy snacking
    “Over the years, we have seen the great efforts the people at Ella’s Kitchen take to develop their recipes, ensuring they are made with healthier, simple and honest ingredients. This is the first time the business has launched a new brand, and we were very keen to do it justice – to create something really exciting,” says Anneliese Hendry, Client Service Director at Biles Hendry.

    Kids’ savoury snacking is a busy, noisy and colourful category with a lot of well-known brands, so creating cut-through and standout was key. But, importantly, it needed to be done in an engaging way for kids, using a creative platform on which OddPops can build a brand – all while remaining true to the values of Ella’s Kitchen Brands Ltd.

    The branding idea was borne out of the fact that these odd little triangular snacks are popped not fried, which led Biles Hendry to the name OddPops. The brand mark is simply the word OddPops in hand-drawn letters, which sit slightly unevenly, or ‘oddly’, off the baseline. On pack, this marries up with a large image of the snack to quickly and iconically communicate the nature of the product.

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  • 07/13/18--06:41: Lipz Estella


  • Design: Sealburger
    Project Type: Produced, Commercial Work
    Client: LIPZ Group co.,ltd.
    Location: Thailand

    To all women. we would like to introduce you to know "LIPZ ESTELLA", the dietary supplement product.

    Most women in working age are suffering from stress, insomnia, missed period, low energy and lacking of sexual needs. That might be a sign that their bodies is imbalance or a part of the aging process.

    "LIPZ ESTELLA" could be the key to reduce and stop those symptoms with qualification of five dimensions form the great 5 ingredients in medicine that's not only healing your body but also helping to restore your sexual desire. You can preserve younger-looking and be energize to ready for the new day or even fulfilling the night with your partner.

    As the product is for women, Sexy, Lust and Elegance are main theme for this packaging design. With product's benefit, which is focused on restoring women's eroticism, leads us to use the sense of sexy lingerie on this design work. We use appealing red wine color and mysterious black as background colors. Cover with golden line and Art Deco pattern by hot stamping technique could create an elegance and allure looking.

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  • 07/13/18--06:44: Garbì Natural Gin

  • Design: Gabriele Bonavera
    Project Type: Produced, Commercial Work
    Client: Garbì Natural Gin
    Location: Milan, Italy
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Silk-screen printing

    Garbì is the first gin made in the Italian region called Marche. It is made by distillation of typical botanical essences of that place.

    The aim of the project was to create an identity to this new gin brand, with a fresh and strong personality. The bottle was used as means to tall its story and nature.

    I made an hand-illustrated label printed in silk-screen on the glass that connected all different elements of the brand in a unique portrait of the product.

    The first step was to draw single subjects and botanical essences and then to design the logotype. Garbì is a name that comes from the name "Garbino" a typical wind of that region, so I wanted to represent this movement also in the logotype, mixed with a sense of freshness, vivacity and strong personality.

    The label was printed in silk-screen on the glass giving to the bottle more value. The design of the bottle was chosen simple and clean to exalt the design of the label. In addition to the big bottle, were realized three little bottles to promote the product, using some of the subjects of the big illustration.

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  • 07/13/18--06:44: Hagi Baby Cosmetics

  • Design: Podpunkt
    Project Type: Produced, Commercial Work
    Client: Hagi Cosmetics
    Location: Poland
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Plastic, cardboard
    Printing Process: Printing

    Packaging for Hagi Baby—natural hand-made cosmetics for babies. The project includes packaging design for a series of creams. Hagi is a brand driven by respect and love of nature. The products are manufactured on a small scale, with no additives and a clean process. The design combines drawings of animals with simple, minimalist typography. Overall, the visual language tells the story of natural and safe products for children in a modern, clean language.

    Our studio has been in charge of Hagi’s brand identity ever since the company was founded 5 years ago. We created the logo, identity and packaging of all the cosmetics, dedicated until recently only to women. When the idea for a new line of baby cosmetics arose, we decided to approach it more playfully—and to express all the love and happiness that new life entails. Of course, we still wanted the products to be part of the brand, which is simple and elegant.

    We concluded that the best fit for cosmetics for babies are cute animals. But that’s quite an obvious and common solution. So we spread the animals around the packaging—you see the head from one angle, the rear from another (since these are the body parts that most need attention in a baby ;). Our animals are round, soft and delicate. The simplicity of the form conveys nature, pureness, safety.

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  • 07/13/18--06:44: Whisky & Ink


  • Design and manufacturer: Multi-Color Corporation England
    Project Type: Concept
    Packaging Content: Whisky
    Location: United Kingdom

    With a limited edition of just 300 special blend whisky filled bottles, each is hand numbered and finished with a unique resin seal exclusively available on roll from Multi-Color and is produced in Italy. The tube is also printed and embossed by Multi-Color, Glasgow.

    Feedback from customers receiving this very special marketing piece has been very positive: “Exactly what we want to see from a leading label producer. Perfect timing as looking for something like this going forward for one of our wine brands” - Concha y Toro .

    The whisky is blended by Compass Box, "We trust Multi-Color’s ability to overcome the most difficult of designs. Their focus on quality is admirable. They offer new solutions where necessary and do their utmost to get the best result out of any label design. We can’t ask for more!” - Elif Yontucu

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  • 07/13/18--06:44: Big Thor


  • Designer: Carlos Nogueira
    Illustrator: Gabriel Bueno
    Project Type: Produced, Commercial Work
    Packaging Content: Energy drink
    Location: Brazil & France

    Another daring partnership with designer Carlos Nogueira. This job was run the idea was to draw the mythological figure of the Norse god Thor who named the drink, but also used varied patterns to illustrate their clothing. After illustrating the label I made this model in 3D for an image presentation.

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  • 07/15/18--19:00: Abbott Labs Grow


  • Design: designojo
    Project Type: Concept
    Location: Brooklyn, USA
    Packaging Contents: Child/baby formula
    Packaging Substrate / Materials: Stand up pouch
    Printing Process: Rotogravure

    Concept development for Abbott Labs Grow brand formula (South East Asia market). Design development included brand logo, illustration, character development and packaging.

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    Design: Cyberpac
    Project Type: Produced, Commercial Work
    Client: Manchester United
    Location: Bury, St Edmunds, UK
    Packaging Contents: Clothing
    Packaging Substrate / Materials: Paper, card
    Printing Process: Screen printing

    THE BRIEF:
    We partnered with creative agency Colt who commissioned us to produce several hundred press pieces for the highly anticipated launch of the new Adidas Man United 2015-16 season shirt. The piece needed to be slick, beautifully finished and have a real sense of occasion on opening, with layers of unveiling and intrigue part of the journey.

    THE SOLUTION:
    The outer was an oversize A3 slipcase covered in a sumptuous black Fedrigoni Ispira Nero wrapping paper: soft touch and beautifully flat matt. Front graphics included a large red metallic trident, in line with Man United’s current campaign (#BreakExpectations), and a simple white and very familiar Adidas logo and product launch date. Other than that, just a piece of red grosgrain ribbon at the top end was all that was needed to lead you in.

    With the opening to the top of the slipcase, the box jacket itself was covered in Ispira Nero, but with a gloss black foiled iconic Man United ‘M’ emblem and all over graphic pattern. To the inner, a simple line in gloss black foil ‘BREAK EXPECTATIONS’, with a further card layer in a 360gsm card weight of Ispira, hinged to the right of the box with a glimpse of the shirt showing through the intriguing die cut pattern. Inside, a foam tray and stiffener card to hold the pristine shirt in place.

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  • 07/15/18--20:00: La Bèstia Negra


  • Design: Pagà Disseny
    Designer: Pere Pagà
    Illustrator: Teresa Cucala
    Project Type: Produced, Commercial Work
    Client: Grup Oliveda
    Location: Capmany, Girona, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset + foil stamping + silk printing

    We looked for a powerful image for a wine in which the vineyards are in high mountain



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  • 07/15/18--20:30: Snacks La Natural


  • Design: Pablo Herrador
    Project Type: Produced, Commercial Work
    Client: La Natural 365 days
    Location: Spain
    Packaging Contents: Natural bars, raw bar, natural food
    Packaging Substrate / Materials: Paper, plastic pouch
    Printing Process: Digital printing

    The concept was to show the naturalness of the product, with a healthy aspect of it, to show that it is a natural product, that one eats what he sees, the ingredients as such. A packaging design where the window that shows the product is wide and the same pack is made with recycled material.

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  • 07/15/18--21:00: La Galope Cotes de Gascogne

  • Design: 2S Global Design
    Creative Director: Sophie Schott
    Artistic Director: Florence Béziès
    Project Type: Produced, Commercial Work
    Client: La Galope Cotes de Gascogne
    Location: Paris, France
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    Creation of hybrid characters who mix two Gasconnes'figureheads, the Duck and the Musketeer to differentiate each reference while respecting a range cohesion.

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  • 07/15/18--21:30: Douscana kkk


  • Design: Think Bold Studio
    Graphic Designer: Hugo Marques
    Project Type: Produced, Commercial Work
    Location: Aveiro, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Digital printing, emboss, Foil stamping

    Douscana is a limited edition wine that links two of the most beautiful and historical world wine regions, the DOURO and TUSCANY. From the Douro, the grape Touriga Nacional brings the body and longevity and from Tuscany, the Sangiovese gives the freshness and softness. A wine that represents the passion of the families; Douro family Estates and Azienda Agrícola Tamburini.

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  • 07/15/18--22:00: Del Monte Gold Pineapple

  • Design: WowMe Design
    Creative Director: Andy White
    Project Type: Produced, Commercial Work
    Client: Del Monte
    Location: UK
    Packaging Contents: Pineapple
    Packaging Substrate / Materials: Aluminium

    Del Monte, a family favourite with 125 years of fruit expertise, have grown a hybrid “Gold” pineapple that unlike regular pineapples, that go a bit sour in the cooler months of the year, the fruit retains its sweetness all-year-round. To launch this new product they required a new look for their packaging, something that conveyed the quality, freshness and uniqueness of this new fruit. Something with real shelf-standout!

    Following some initial research conducted by Del Monte that involved some early design concepts, WowMe were invited to develop further strategic and creative executions.

    WowMe, using their strategic insight toolkit BRANDSCAPE, undertook extensive consumer insight and looked at the current tinned fruit market including the tiers within the category. From the information gleaned WowMe created a strong look that echoes the core Del Monte range, yet elevating the new Gold range to ensure standout at the point of purchase. The strong new ownable look was then passed back to Del Monte’s own team, to develop as packaging artwork.

    Andy White, Creative Director of WowMe Design remarked, “Working with a classic brand such as Del Monte is fun. To have such a rich heritage and loyal customer base really helps. Our Brandscape insight was important, it helped us understand what makes the brand so successful and how the new offering would sit within the category”...He added, “We are really excited about the new look for this fresh new product, the new tins look really strong and have a great standout in the aisle.”

    Tins of Del Monte Gold pineapple are now appearing on shelves in major retailers across the UK.

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  • 07/15/18--22:30: Meghratun


  • Design: Beaver Creative Agency
    Art Director: Tigran Hovhannisyan
    Packaging Designer: Sona Manukyan
    Photographer: Rita Mkrtchyan
    Illustrator: Ingu Ayvazyan
    Project Type: Produced, Commercial Work
    Client: Meghratun Company
    Location: Yerevan, Armenia
    Packaging Contents: Honey, honeycomb, honey wine, honey balsam etc.
    Packaging Substrate / Materials: Glass jar
    Printing Process: Offset printing

    The word "meghratun" in Armenian literally means "the honey house". Meghratun is a honey producing company. Their products are very original, and such products do need original packaging.

    Honey has been used as a food product, medicine, as well as base for brewing traditional liquor for centuries. The company has managed to combine all the key resources that are needed to produce special and unique honey products. Thus, they produce honey, propolis, pollen, beeswax, honey wine, honeycomb and other products.

    At the branding development stage our aim was to highlight the fact that the product has ecologically clear base. To reach this goal we have created hand-drawn illustrations that turn the packaging into an even more eye-striking one. The client's wish was to have such a packaging that would stand out among the great variety of designs.

    With an effort that has been put into the work we have managed to fulfill our initial task, i.e. to create such a design that would give the feeling of being at an apiary.

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  • 07/15/18--23:00: Messier 53 Wine

  • Design: Backbone Branding
    Brand Strategy Director: Stepan Avanesyan
    Assistant brand strategist: Meri Sargsyan
    Creative Director: Stepan Azaryan
    Art Director: Christina Khlushyan
    Designer: Eliza Malkhasyan, Christina Khlushyan, Stepan Azaryan
    Illustrator: Eliza Malkhasyan
    Project Type: Produced, Commercial Work
    Client: Messier 53 Hotel Yerevan
    Location: Yerevan, Armenia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    Messier 53(M53) is a boutique hotel with 53 rooms, named after a French astronomer who was the first to compile a catalog of astronomical objects. The main essence of the brand is the spirit of discovery that takes you to a mystic journey through the universe. Accordingly, the brand emphasizes the power of imagination and motivates the guests to explore something new and extraordinary.

    The original collection ok M53 sparkling wines are perfect gifts. This collection is designed to put two bottles with the digits of a particular room numb er as a special room amenity for the VIP and loyal guests.

    It was crucial for the team to replicate the infinite galaxy, thus developed the design by displaying rich set of shimmering star effects, sharp gleaming grids and the beauty of the astronomical objects and much more.

    The team achieved this by turning a beautiful mirror-coated glass bottle into a reflective galaxy, with numbers that symbolize Messier objects and creating imitation like they have been captured right from the universe. There are straight sharp lines and small numbers in the design representing some notes from the Messier’s catalog.

    In addition, the structural packaging design of the sparkling wine box recalls the shape of broken astronomical objects, which completes the concept.

    This design with its exclusive characteristics can strongly represent the story behind the hotel concept and help to resonate with its audience and to spread the word about the boutique hotel.

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  • 07/15/18--23:30: Conservas Cortijo Abades


  • Design: Buenaventura Estudio
    Photographer: Enric Badrinas
    Project Type: Produced, Commercial Work
    Client: Abades
    Location: Granada. Spain
    Packaging Contents: Canned fish
    Packaging Substrate / Materials: Glass jar and paper
    Printing Process: Offset

    Abades is a company which has more than 25 years’ experience in the hospitality and tourism sectors. They have developed an expansion strategy throughout the entire southern area of the peninsula, which has transformed them into one of the leading companies of these sectors in Andalusia.

    This time they entrusted us with the image of their high quality line of fish preserves, Cortijo Abades. They are products of Spanish origin with over 40 years of experience and tradition.

    Our proposal wasn't over-elaborate, and the main focus was the products themselves, allowing for 360 degree visualisation. As they are products preserved in olive oil we used the same graphic line which had been used for their Extra virgin olive oil range. It is based on hydraulic tiles used in old Spanish farmhouses. Each top has a paper cover which is decorated with one of the 8 different tiles we designed, giving a balance to the product.

    The result is a sincere balanced and elegant ensemble, which dignifies the products and the brand.

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  • 07/16/18--00:00: Wölffer 139 Cider Cans


  • Design: IWANT design
    Project Type: Produced, Commercial Work
    Packaging Content: Cider
    Location: USA

    Wölffer Estate Vineyard is 'In The Heart of the Hamptons' NYC, IWANT design have been working closely with them for three years working across all aspects of the winerys output. We now act as art directors across the entire brand developing new product and managing their digital platforms.

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  • 07/16/18--23:58: Alpenland


  • Design: GORDOST
    Project Type: Produced, Commercial Work
    Client: Ehrmann
    Location: Russia
    Packaging Contents: Food
    Packaging Substrate / Materials: Plastic

    Ehrmann AG is one of the largest dairy companies in Germany. And still Ehrmann is and remains an independent family-owned company, and stands for real values and tradition.

    Russian Office of Ehrmann Company was looking for an agency, who will have enough ideas to design fresh and unique packaging. It was a challenge for Gordost agency to create a brand new package for Alpenland yogurt. And don’t forget about these main points, like recognizable design and continuity of appearance, because the company is proud of its history and values. So, ready, steady and go!

    Just imagine a breathe of fresh air, hot summer days and meadows, full of flowers. Real happiness exists! Now You have that serene smile, don’t You? We chose spring green colour to maintain this feeling. Just add little pieces of juicy and crispy fruits — so mellow and shiny, so sunny and cute! It’s the story of bold and eye-catching food zone and clear and simple background.

    Mission accomplished, time to take a sip!

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  • 07/16/18--23:58: Saucy Stories


  • Design: Gabriela Hukałowicz
    Project Type: Student Project
    School: Technical University in Bialystok/Academy of Fine Arts in Katowice
    Course: Graphic Design
    Location: Poland
    Packaging Contents: Woman Lingerie
    Packaging Substrate / Materials: Cardboard
    Printing Process: Foil Stamping

    "Saucy Stories" is the lingerie packaging series for a various kinds of woman's panties. It is inspired by natural aphrodisiacs - spices. Every spice is choose by association with specific piece of underwear. My aim was to made every package unique in its shape, sensual and connected with each underwear cut. I choose black and gold to put stress on intimacy and mystery.

    Made with personal love to beautiful lingerie and femininity

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