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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: pacoon Hamburg GmbH
    Creative Director: Daniela Schuch
    Project Type: Produced, Commercial Work
    Client: Brauerei Max Leibinger
    Location: Hamburg, Germany
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Dedication to the region and its crafts: Leibinger "Helles vom Bierbuckel"

    Making tradition tangible! - This is the motto for the launch of "Helles vom Bierbuckel".

    A new beer as a tribute to the unique location of the local brewery Leibinger on the Ravensburger Bierbuckel. Founded by Max Leibinger I. in 1894 and since that time managed as a successful family business with a lot of dedication and passion for beer and for the homeland.

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    Design: Mano Design + Illustration
    Creative Director: Dan Perrella
    Project Type: Produced, Commercial Work
    Client: MJ Distillers
    Location: Toronto, Canada
    Packaging Contents: Spiced Rum
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Screen printing, foil stamping, offset printing

    The bottle design for Black Anchor Rum is inspired by the legend of Captain Lass, a Greek merchant rum-runner who was known to smuggle spiced rum from the Caribbean to the Americas during prohibition. Captain Lass’s rum was so coveted that according to legend, his crew wrapped an anchor around his foot, threw him overboard, and pirated 2000 cases of rum. The legend of Captain Lass lives on in Black Anchor.

    The iconic copper elements surrounding the black anchor are a representation of the ingredients used to create this wonderful spirit. The matte black finish works with the contrasting copper detail on the bottle to create a look and feel that resembles a coveted treasure found deep in the sea.

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    Design: Lesha Limonov / Yushkouski
    Project Type: Produced, Commercial Work
    Client: Bioterra
    Location: Minsk, Belarus
    Packaging Contents: Dietary supplement "White sorbent extra"
    Packaging Substrate / Materials: Paper

    White sorbent extra or white activated charcoal— an orally remedy for the removal of toxins. White coal improves the digestive system, prevents many diseases due to mechanical cleansing of the intestine and general cleansing of the body.

    Problem
    Develop a premium package design for dietary supplement "White sorbent extra".​​​​​​​

    Idea: "The Domino principle"
    To achieve the goal you need to start from small things. The first step will cause a chain reaction of new one, which then provoke each other, and so on in a linear sequence, according to the domino principle. The same with our health: it’s enough to start with the first pill.

    Description
    Packaging is in the form of dominoes with a pattern 6 | 4. White circles are associated with white tablets, which are embossed to conveyamore exact similarity to the original dominoes. The name is made by foil stamping. The number of tablets in the package is the same that on the front side of the pack.

    In plans to expand the line in this segment and create "Black Activated Carbon" in the white packaging with black circles on it.

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  • 07/17/18--22:03: Epica Teasy


  • Design: Getbrand
    Project Type: Produced, Commercial Work
    Client: Ehrmann
    Location: Moscow, Russia
    Packaging Contents: Yoghurt drink
    Packaging Substrate / Materials: Plastic

    Ehrmann decided to make a new sub brand for the Epica line and commissioned us for design and naming.

    A task:
    After the success of Epica, Ehrmann decided to expand the line of the successful brand and launched a line of drinking yoghurts with a high protein content and unique tea and fruit flavors. We had to develop design and naming. The new product as well as the main line aimed at modern women who follow trends and choose unusual flavor combinations.

    Decision:
    It was important for us to stay within the Epica design, so we kept a branded color palette and brand architecture.

    White color was and remains a classic for milk packaging, which causes an association of purity and a feeling of freshness. Blue ribbon on a white background is an excellent contrast solution in order to attract the buyer's attention.

    The key element of the composition was the image of a tea leaf made in fine and elegant technique. At the bottom of the packaging we placed a composition of fruits and berries, which are used in the product. Memorable naming «Teasy» contains 3 associations: tease, easy, tea.

    The elegant inscription «Teasy» emphasizes the idea of ​​product exclusivity and helps to highlight the sub brand in the main line.

    Epica Teasy - a sub brand, designed to highlight a new direction of taste and functional yogurt in the Epica line. We hope that women will appreciate it because it is a truly exclusive product. And we are proud that we are cooperating with a company that introduces revolutionary tastes among traditional dairy products.

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  • 07/17/18--22:03: Tide Concept


  • Design: Thanasis Kakios
    Project Type: Concept
    Location: Greece
    Packaging Contents: Detergent
    Packaging Substrate / Materials: Paper

    Tide launched in 1946 by PnG and was called The Washday Miracle. The PnG scientist who was determined to develop the world’s first heavy duty detergent was David “Dick” Byerly. Below you can see my proposal minimal design approach of the logo and packaging redesign.

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  • 07/18/18--21:32: Danesita Butter Cookies

  • Design: Baga
    Project Type: Produced, Commercial Work
    Client: Danesita
    Location: Lisboa, Portugal
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Aluminium
    Printing Process: Flexography

    This Butter Cookies are made with the traditional Danish recipe that is in the top of mind of our consumers since always.

    The project required a graphic language associated with the Danish origin of the product. The creative concept of labeling is based on elements that make the European reference link to the product, allowing their perception by the consumer and adds value to the brand.

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  • 07/18/18--21:34: Pizzaria


  • Design: Bubblegum
    Graphic designer \ illustrator: Bassem Amer
    Project Type: Produced, Commercial Work
    Client: Pizzaria
    Location: Egypt
    Packaging Contents: Fast food \ pizza
    Packaging Substrate / Materials: Cardboard

    The concept was to give the look and feel that we are offering a homemade italian pizza using the theme of mailing like post stamps and designing the packaging as a mail box to give the feel that this pizza is italian made and mailed to the customer

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  • 07/18/18--21:34: Doce Gosto Gourmet


  • Agency: Creative Carbon
    Designer: Rafael Maia
    Render Processing: RebusFarm
    Project Type: Produced, Commercial Work
    Client: Doce Gosto Gourmet
    Location: Guimarães, Portugal
    Packaging Contents: Jam
    Packaging Substrate / Materials: Glass, pulp paper
    Printing Process: offset printing

    Doce Gosto Gourmet promotes the best fruits, vegetables and their derivatives, produced and processed exclusively in organic production, in an environmentally sustainable way, handcrafted with high quality regional products.

    We signed the logo and the packaging design, beyond to the product 3D visualization, all the images are 100% CGI and were created on Foundry MODO. The scene was illuminated with HDRI light and some area light to define the contours. Modeling, texturing, scene composition, lighting, rendering and post-production, all were created from scratch.​​​​​​​

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    Design: Granada Barrero Studio
    Photo: Alfonso Acedo
    Spot: Producciones Singulares
    Typography: Pepe Gimeno
    Project Type: Produced, Commercial Work
    Client: Bodegas del Diezmo Nuevo + chef Xanty Elías
    Location: Huelva, Spain
    Packaging Contents: Wine, Generous Wine
    Packaging Substrate / Materials: Glass Bottle, Paper, Cork
    Printing Process: Traditional Printing, Digital Engraving

    Diezmo Nuevo Winery and Xanty Elias chef wished to launch Entrepalo to the market. The name Entrepalo is the result of the union of the cask and the maritine history of the winery.

    The heavily symbolic cask is more than enough to show Entrepalo´s singularity which is the result of the wood scents. The wine, the cask, the wine producing expertise and the winery with maritine and exportation tradition join forces with the chef Xanty Elias in this exciting venture.

    The classic labels of Diezmo Nuevo were designed with the restrictions of American exportation regulations. So, after studying different references, we decided to design the new label with the same XIX structure, to respect and preserve the past.

    The digital engraving shows the sky, the caskand the marine life.

    The cuttlefish, which is a symbol of Huelvan cuisine, appears on the label like a gesture to Xanty Elias. The label was made traditional printing and each bottle is numbered by hand. In addition it is sold in individual boxes in order to transmit the authentic character of the wine.

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  • 07/18/18--21:36: Domaine Du Bourrian


  • Design: Max Lippolis
    Project Type: Produced, Commercial Work
    Client: Domaine Du Bourrian
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: White, Black and Gold stamping, Embossing

    Since the 1830s Domaine Du Bourrian is a family run wine estate located in southern France’s Provence region, overlooking the Saint-Tropez peninsula. The new brand identity project simplifies and summarizes the grandeur of a land and the preciousness it offers with essential icons, signs that become connotative symbols of a specific territorial reality. The sea, the vineyard lines, the domain, the hills represent the synthesis of an intuition, supported by an in-depth analysis of the context.
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    Design: Denomination
    Project Type: Produced, Commercial Work
    Client: Underground Spirits
    Location: Australia
    Packaging Contents: Vodka and Gin
    Packaging Substrate / Materials: Glass Bottle

    The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits.

    Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand positioning, brand identity, packaging and guidelines for the range ensuring consistent application of the brand both on and off pack.

    Founder and master distiller Dr Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that was inspired by his medical and scientific background as a practitioner in obstetrics, gynecology and fertility.

    What started out as a hobby has turned into an award-winning, globally recognised product with a uniquely smooth, pure finish.

    The new brand identity uses a stylised map of Canberra and a snowflake shape – direct references to the provenance of the brand and the patented ultra-cold purifying ‘cryofiltering’ process.

    Denomination’s use of a muted colour palette for the range was inspired by the colours of the Canberran and Australian landscape, reflecting the quality of the local, natural ingredients and the finish of the product. Metallic ink on uncoated stock provides a beautiful, smooth and natural finish, just like the product inside.

    The holographic tamper seal brings a scientific feel to the bottles, echoing the innovative filtering method.

    Rowena Curlewis, CEO, Denomination, says: “We wanted to create a brand design that reflected the fresh, innovative approach of Toby Angstmann and the team at Underground Spirits, and celebrated the brand’s Canberra origins.

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  • 07/18/18--21:37: Vacardi


  • Design: NovaBrand
    Project Type: Concept
    Location: Rostov-on-Don, Russia
    Packaging Contents: Cider
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Vacardi is a private cider manufacturer. The company produces a drink created exclusively by manual labor and containing nothing but apple juice and yeast. The production cycle takes more than a year — the cider is aged for 6 months in fermentation tanks and 6 more is fermented in a bottle. In the Pskov region, where the foliage of the company's own apple orchards rustle, the large populations of storks settles. This elegant bird stands on the coat of arms of the district and on the logo of the cider factory as well.

    Vacardi is a young company, an active lifestyle believer and cider manufacturer, capable to unite like-minded people into the crew. Fishing, surfing, mountain skiing or just beach vacation will become brighter and more intense with the cool apple nectar of this cider maker.

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    Design: Sylvia Kong
    Project Type: Concept
    Location: San Francisco, USA
    Packaging Contents: Liquid Medicine Packaging
    Packaging Substrate / Materials: Plastic

    Designer as an entrepreneur, reimagine experience that existing thousands of years ago.

    Danchu Pharmacy is a concept created by Sylvia Kong, an online Traditional Chinese Medicine (TCM) pharmacy, offers reliable, accessible and pleasant herbal remedy experience for female patients in Beijing. This project won several design awards, including Silver Award of CGDA Graphic Design Academy Award, Notable of Core 77 Packaging Design Award, Honorable Mention of Adobe Design Achievement Awards etc.

    Through these thousands of years, TCM plays an essential role in every Chinese's life. While everyone aware of the incredible benefits, at the same time, with the overwhelming and terrible experiences. Danchu Pharmacy aims to solve the most existing pain-point in the market and bring healthy life to today's Chinese women with expertise and warmhearted care. We offer clear labeling system to all medication pouches; a delightful candy within each pouch to cleanse the palate after consuming the liquid medication; innovative kit to organize pouches in morning and night sequences; then deliver the one-week use kit directly to our patients. Danchu also encourages everyone to embrace a refreshing lifestyle by updating well-being blogs including nutritious recipes, traditional beauty treatments and fun facts of exercising.

    By doing these, Danchu believes that we could rebrand the image of Traditional Chinese Medicine in Chinese women's mind and shape an adaptive way to bring the traditional wisdom into our modern lives.

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  • 07/18/18--21:39: Anagram Brewery

  • Design: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Anagram Brewery
    Location: Falmouth, UK
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle

    A NEW ORDER OF BEER
    Anagram Brewery was built by husband and wife team, Paul and Raluca, to develop and brew high quality and distinctive craft beer in Romania.

    THE PROJECT
    Anagram wanted a flexible label design so they had the freedom to work with local artists and photographers on their backgrounds. They wanted to bring innovative style to what is otherwise a traditional beer scene in Romania.

    THE JOURNEY
    We created a distinctive, minimalist logo mark that plays on Anagram’s brand name. We chose a contemporary pink hue to contrast with the black logo, paired with lifestyle imagery inspired by summer days near the ocean in California – a nod to Paul’s background.

    THE OUTCOME
    Anagram launched their first beer at the end of May 2018 and they’ve had a lot of interest in this initial brew. Watch this space for more news on their successes!

    “We were looking for someone who could translate our brand values into a visual concept and we found a great match in K&S. Not only do they specialise in craft brands, they also know their craft beer. By taking the time to listen and understand us, they came up with proposals that were hard to choose from! Their flexibility, availability and promptitude made the working process smooth. We are delighted with the result and have had so much positive feedback on the brand and design from everyone already.” Raluca Baran-Candrea, Founder at Anagram Brewing.

    “The time spent over a few pints of beer was enough to create a great connection.” Paul-Andre Baran, Brewer & Founder at Anagram Brewing.
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  • 07/18/18--21:40: Seráfico Mezcal

  • Design: Makers & Allies
    Production: MCC Napa
    Project Type: Produced, Commercial Work
    Client: Double Eagle Imports
    Location: San Luis Obispo, CA
    Packaging Contents: Mezcal
    Packaging Substrate / Materials: Glass bottle with wooden bartop
    Printing Process: Offset

    Seráfico is a premium artisanal mezcal brand with a focus on highlighting the unique characteristics created from some of the rarest agaves that can be found in Oaxaca, Mexico. Ranging from estate grown to wild harvested agaves, each mezcal is meticulously handcrafted resulting in five unique expressions. Authentically inspired by the ancient history and mysterious traditions of mezcal folklore, each label is guarded by a two-tailed and seven-starred Spirit of Seráfico surrounded by custom illustrated alchemy symbols representing each step of the mezcal-making process.

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  • 07/18/18--21:40: Rideau Vineyard


  • Design: Makers & Allies
    Production: WS Packaging
    Project Type: Produced, Commercial Work
    Client: Rideau Vineyard
    Location: San Luis Obispo, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital + Emboss + Spot Varnish + Foil

    What is a garden, if not magic? With a striking and textural design evoking the lush gardens that surround Rideau’s tasting room, each varietal features a custom illustration that is beautifully cohesive as a series and elevates the brand identity. Along with our redesign, Rideau launched a new series of passion project wines. Each wine in this new Adobe Series received a custom illustration of a character from their historic tasting room’s past, bringing their complex story to life in a truly unique way.

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  • 07/19/18--21:54: New Folgers

  • Design: Jeffrey Yi
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Brand Design
    Tutor: Graham Ebetsch
    Location: Chicago, IL
    Packaging Contents: Coffee

    Focus on design that elevates the brand, while also reaching the younger coffee consumers. Folgers is a market leader when it comes to packaged coffee over competitors like Maxwell House and Starbucks. Currently, their main consumers are slightly lower income and of senior age. The coffee demographics/trends are however changing quickly, and the new design is intended to help Folgers stay ahead of the changing times and capture the younger audience.

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  • 07/19/18--21:55: Luxardo Maraschino Cherries

  • Design: Jeffrey
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Packaging Design
    Tutor: Billy Bauman
    Location: Chicago, IL
    Packaging Contents: Maraschino Cherries

    Design a packaging that celebrates Luxardo’s long heritage and quality. Additionally, design a packaging that better compliments the types of spirits these cherries are often served with. Luxardo maraschino cherries were first produced in 1905 during the Victorian era. These cherries are used in classic cocktails and are first of its kind. It’s a premium product where a 14-ounce jar will cost you $18 as opposed to $2-$7 that are more common amongst competitors. The new packaging embodies a Victorian era inspired design.




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  • 07/19/18--21:55: Converse Shoelace Packaging

  • Design: Jeffrey Yi
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Packaging Design
    Tutor: Billy Bauman
    Location: Chicago, IL
    Packaging Contents: Shoelace
    Packaging Substrate / Materials: Paper

    The objective was to design a fun and engaging shoelace packaging that embodies the spirit of expressiveness that Converse stands for.

    What's Unique?
    The packaging utilizes the product itself as part of the design.



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  • 07/19/18--21:55: Fragments of Bournemouth


  • Design: Dominic Rushton
    Project Type: Student Project
    Location: United Kingdom
    Packaging Substrate / Materials: Paper over Board

    This project explores and questions the sense of value through the power of package design, by packaging and selling a superfluous commodity. A superfluous commodity is a product that is unnecessary or needless.

    This project began by the interest in the quality of honesty, with honesty being only known or experienced, researching that honesty is a trait of being genuine. Led to the discovery that the act of being genuine holds an important role in visual communication and can be manipulated through the use of social semiotics in package design. Due to this, the project questioned the sense of judgement and value through the exploration of package design, by selling a superfluous commodity from Bournemouth Beach.

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