RichSol

July 23, 2018, 11:26 pm

Design: BAY Brand Consultants
Project Type: Produced, Commercial Work
Client: RichFarm
Location: Ho Chi Minh, Vietnam
Packaging Contents: NPK Water Soluble Fertilizer
Packaging Substrate / Materials: PP

Rich Farm company has a premium water-soluble fertilizer product line that imported directly from Europe. This high-end product can be dissolved in water and added or leached out of the soil easily and it is effortless for customers to control the precise amount of nutrients available to their plants.

BAY Brand Consultants received a request to draft a strategy that can help our client to differentiate from other competitors and to ultimately secure their market share. We proposed our client to introduce a new product line called RichSol to Vietnam market instead of selling the product under the brand of the manufacturer in Europe. We utilize colors to create the impression and facilitate classification according to products’ formulas and usage.

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Flying Saucer

July 23, 2018, 11:27 pm

≫ Next: Nomadic Kefir

≪ Previous: RichSol

Design: Kazuha Otake
Project Type: Student Project
School: Pratt Institute
Course: MS Package Design
Tutor: Professor Eric O'Toole
Location: Brooklyn
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen Printing

Flying Saucer is a new beer brand that proposes the unique structure of a beer bottle. This project challenges students to be flexible and think about new packaging structure.

This beer bottle design is focusing on hands-friendly form and remarkable and fun look in the market.

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Nomadic Kefir

July 23, 2018, 11:28 pm

≫ Next: Oak Vodka

≪ Previous: Flying Saucer

Design: Carter Wong
Project Type: Produced, Commercial Work
Client: Nomadic
Location: London
Packaging Contents: Kefir drink
Packaging Substrate / Materials: Plastic bottle

Ethnic dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the Kefir range is a fermented probiotic milk drink with live cultures that aid digestion and gut health.

Feel good inside out
This latest brand extension builds on the strength of the Nomadic brand, showcasing the depth of flavour and health benefits within each bottle of Kefir. In contrast to Nomadic’s Lassi and Ayran yogurt drink ranges, the Kefir bottles are encircled in a bright blue label, adding standout on the supermarket shelf, whilst giving a nod to the colour coding of the dairy sector.

Working alongside illustrator Daniel Long, Carter Wong helped produce illustrations of the Caucasus Mountains – where Kefir is said to originate from – that run along the base of the label, celebrating the authenticity of the product, with the core flavour ingredients radiating from behind like the sun. The fine silver foil block lines also help to create a glow on front of pack, visually reinforcing the product’s core benefit of health from the inside out.

A strong bold logomark was crafted for the Kefir word, with typographic niceties to certain characters, giving it an authentic eastern European feel.

Delivering shelf standout
Sarah Turner, Managing Director, Carter Wong said: “The popularity of fermented drinks including Kefir and Kombucha has risen dramatically in recent years as more consumers discover the health benefits of these fermented functional products. As a result, new products are coming to market all the time and each new brand is having to work even harder to capture consumers’ attention.”

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Oak Vodka

July 23, 2018, 11:28 pm

≫ Next: Fast & Fresco "È quasi pronto"

≪ Previous: Nomadic Kefir

Design: Marek Jagusiak
Project Type: Concept
Location: Katowice, Poland
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass, Oak Wood, Ceramics, Plastic, Brass
Printing Process: Screen printing

This concept design is an export variant of existing brand of polish vodka - Wódka Dębowa. Both, the visual branding and the packaging, break away from the original product which is very rustical and might appear somewhat outdated. Still, it sells well on the local market. My goal was to create a packaging that would convey the same traditional values in a sleek, new form. This would enable the product to compete with other successful polish brands of spirits, such as Wyborowa, Belvedere or Chopin, on international markets.

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Fast & Fresco "È quasi pronto"

July 23, 2018, 11:41 pm

≫ Next: Terra Delyssa Huile d'olive

≪ Previous: Oak Vodka

Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Photographer & Food Stylist: Claudia Castaldi
Project Type: Produced, Commercial Work
Packaging Content: Ready to use vegetables
Location: Italy

Ready to use vegetables bases to be combined with meat or fish at your choice to solve lunches and dinners in 15 minutes… isn't it a great idea?

CLIENT
Fast & Fresco. Young brand operating in the vegetables market distinctive for its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients.

ASSIGNMENT
Develope an original and explanatory pack for a revolutionary new product that is unprecedented in Italy.

SOLUTION
We created a small original cubic packaging, using fresh and clear messages to provide all the key informations for the correct use of the product. The visual on the top emphasizes the original concept of the product: a pot with half preparation, to be completed in three simple steps. The three steps of preparation are explained in detail on the sides of the cube adopting bold and impactful numbers.

PROCESS
Creation from scratch of the cluster design.

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Terra Delyssa Huile d'olive

July 24, 2018, 11:26 pm

≫ Next: Alicino Vino Nirve Nero di Troia

≪ Previous: Fast & Fresco "È quasi pronto"

Design: Seyf Eddine Eljendoubi
Project Type: Produced, Commercial Work
Client: Terra Delyssa
Location: Tunisia
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass Bottle

Terra Delyssa is a French brand of olive oil, this project is a label proposal for the oil bottle.

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Alicino Vino Nirve Nero di Troia

July 24, 2018, 11:26 pm

≫ Next: Wild and Free

≪ Previous: Terra Delyssa Huile d'olive

Agency: Armoder Arte & Diseño
Designer: Giovanni Acquaviva
Project Type: Produced, Commercial Work
Client: Azienda Agricola Alicino / Tenuta Montevitolo
Location: Puglia, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper

We created for the Azienda Agricola Alicino the image of the new wine Nirve Nero di Troia. Nirve means black in the dialect of Andriese, therefore, for the design of the Nirve wine label, we think of highlighting this color throughout the design, highlighting the main elements such as the brand of the winery and the texts in uvi, obtaining the contrast of the different elements using a single color ... Nirve.

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Wild and Free

July 24, 2018, 11:26 pm

≫ Next: Sesame Bread Sticks

≪ Previous: Alicino Vino Nirve Nero di Troia

Design: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Wild and Free
Location: Prague, Czech Republic
Packaging Contents: Freshwater Fish
Packaging Substrate / Materials: Plastic

Wildfish and Free Fish Packs
The nature of the product is largely defined by its geographical origin. The city, where the Volga River flows into the Caspian Sea, sounded fabulous to us. We have decided to include maps of this area in the design of the package if someone accidentally takes an interest in this fascinating place.

The packaging is characterized by technical and schematic illustrations of basic product information.In the composition, we were inspired by a simple and purely functional style of record labels, as well as by printing from a depth that produces a hand-painted impression. The lower part forms a series of pictograms that highlights the three major competitive advantages of products.

For the uniqueness of packaging graphics we have also created a number of author illustrations
While the subtle structure of the cramped layer illustrates the connection with the aquatic element, the main message to the customer is, besides the name of the fish, is stylized, yet sufficiently illustrative at the top of the packaging. Our illustration thus created not only the already mentioned map of the area together with the sketch of the cultural monuments of the city of Astrakhan, but also a series of pictures of fish from the portfolio products.

We believe that our packaging avoids clichés in this segment and is targeting customers to meet the intentions of telling a story about the origin and quality of this great brand of products. Listed below is more information about the Wild and Free brand.

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Sesame Bread Sticks

July 24, 2018, 11:27 pm

≫ Next: Jupí warm syrup

≪ Previous: Wild and Free

Design: MAISON D IDEE Prague
Project Type: Produced, Commercial Work
Client: Biskito
Location: Prague, Czech Republic
Packaging Contents: Bread sticks
Packaging Substrate / Materials: Paper box

We managed to create a timeless design with illustration of an almost impossible situation these days – a horse-drawn carriage. The photo of bread sticks is a horseman‘s cargo. It‘s all underlined with crafty typography to fit the hand-drawn style of illustration.

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Jupí warm syrup

July 24, 2018, 11:27 pm

≫ Next: Ferme Sauvage

≪ Previous: Sesame Bread Sticks

Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Kofola
Location: Prague, Czech Republic
Packaging Contents: Fruity syrup
Packaging Substrate / Materials: Plastic bottle

We love these tiny leaves hugging the whole packaging design of this project. DTP works were composed by an incredibly long process of testing the colors, composition and perfecting various details which are all important elements while creating a packaging design. After that we had to endure an equally long task of testing the sleeve printing technology which, thanks to its high-temperature process, can produce great results, but - can cause a few small surprises to each designer. Finally, the result turned out pretty awesome and we’re proud to have another great product for Kofola brand in our portfolio.

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Ferme Sauvage

July 24, 2018, 11:28 pm

≫ Next: Birch Grove Tea

≪ Previous: Jupí warm syrup

Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Ferme Sauvage
Location: Prague, Czech Republic
Packaging Contents: French pâté
Packaging Substrate / Materials: Glass jar, paper box

Ferme Sauvage project is a harmonic connection of a craftsman approach to graphic design, single-color theme for the packaging by design and also a modern look at aesthetic in this field. We didn’t want the product to seem unnecessarily luxurious or unobtainable; on the contrary, we were striving for a balance between playfulness, a modern feel and a traditional craftsman work.

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Birch Grove Tea

July 24, 2018, 11:28 pm

≫ Next: Yumx - juice packaging design

≪ Previous: Ferme Sauvage

Design: MAISON D IDEE Prague
Project Type: Produced, Commercial Work
Client: Birch Grove Tea
Location: Prague, Czech Republic
Packaging Contents: Organic herbal tea
Packaging Substrate / Materials: Cartboard box

We used birch texture as the main graphic motive. The texture was illustrated by crude brush painting to make it appear more crafty, we didn't want to use photograph as it would not suit the overall packaging vibe. The tube looks like a small log, so if you stack more boxes on top, it will appear to be a tree trunk. We also added a second product line with side perspective of birch branches and it fits the whole product range perfectly.

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Yumx - juice packaging design

July 24, 2018, 11:29 pm

≫ Next: Fat Tomato Ketchup

≪ Previous: Birch Grove Tea

Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Yumx
Location: Prague, Czech Republic
Packaging Contents: Fruit juice
Packaging Substrate / Materials: Plastic

Our goal was to create cool, playful, and, most importantly, a wide variety of fruit juices. So we have designed creative animals composed only of fruit. Making our own fruity zoo was another great chance for us to return to childhood, even just for a while.

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Fat Tomato Ketchup

July 24, 2018, 11:29 pm

≫ Next: 55 Tonic Water

≪ Previous: Yumx - juice packaging design

Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Fat Tomato Ketchup
Location: Prague, Czech Republic
Packaging Contents: Ketchup
Packaging Substrate / Materials: Plastic

We had fun creating a new packaging design for the brand Fat Tomato. Incorporating human looking faces with different expressions really added a twist to the bottle design. The difference between the two ketchup bottles is that one is made from red tomatoes and the other one is made from yellow tomatoes! It is super unique and different to have yellow ketchup in addition to red! https://www.maisondidee.com/portfolio/lots-of-fun-was-had-with-the-visual-approach-to-our-new-packaging-concept-for-the-brand-fat-tomato/

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55 Tonic Water

July 24, 2018, 11:29 pm

≫ Next: Boston Pizza - Miniature Patio Set

≪ Previous: Fat Tomato Ketchup

Design: Lanza Studio
Project Type: Produced, Commercial Work
Client: 55 Tonic Water
Location: San Antonio, Texas, USA
Packaging Contents: Tonic Water
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil Stamping, offset printing

55 Tonic Water is a Texas-based company, a freshwater flavored with fruity notes, true to the natural origin, with pure spring water, filter and purified for more than 10 years. The packaging solutions retake the idea "we are all natural" so principal illustrations are characters without face emphasizing the fact of anyone can be that character...Anyone can enjoy the fantastic Tonic Water, Lanza's generates a personalized typeface for the numerical logo "55" printed in foil, every flavor has a different illustration inspired in the fruits used for that presentation, the shape of the bottle is sophisticated and natural at the same time, the silver top combines perfectly with the logo, the result is a friendly and organic brand with a touch of elegance.

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Boston Pizza - Miniature Patio Set

July 24, 2018, 11:29 pm

≫ Next: Parente Food

≪ Previous: 55 Tonic Water

Design: john st.
Project Type: Produced, Commercial Work
Client: Boston Pizza
Packaging Content: Pizza
Packaging Material: Cardboard
Location: Canada

Boston Pizza turns takeout pizza savers into miniature patio sets. - The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here.

From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.

Introducing: The Pizza Patio Set
“Patio season is a big deal for Canadians and for Boston Pizza” says Adrian Fuoco, Senior Director of Marketing for Boston Pizza. “This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about: patio and pizza.”

The chairs, designed to be precise, scaled-down replicas of actual patio chairs, were specially 3D printed using Food Safe materials.

"As long as I can remember, people have said those delivery pizza savers look like little patio tables” adds Paul Little, Creative Director at john st., the agency who helped Boston Pizza create the furniture. “As soon as we had the idea to make the little chairs to go with them, we knew we had something great. It just makes everyone happy. And that's what sitting on a Boston Pizza patio in summer is all about."

The initiative was announced on Boston Pizza’s social channels. A limited run of the chairs has been created and will be delivered with takeout orders from select Boston Pizza locations.

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Parente Food

July 26, 2018, 2:13 am

≫ Next: Geppetto Interior Details

≪ Previous: Boston Pizza - Miniature Patio Set

Design: Glum agency
Creative Director: Alessandra Santomarco
Project Type: Produced, Commercial Work
Client: Parente
Location: Italy, Puglia
Packaging Contents: Preserved vegetables in oil, marmalade and jams, the charcoal grilled vegetables, vegetables cream , olives
Packaging Substrate / Materials: Glass jars
Printing Process: Digital Printing

As part of a rebranding project for the Parente company, we designed the new label. In addition to the pack we have also designed the restyling of the logo, reinterpreted in a contemporary way to best match our packaging. Texture, illustrations and bright colors characterize the new packaging all to enjoy.

A packaging designed to capture the attention of the consumer, playing on typography and colors. A unique design that enchances the freshness and vivacity of Parente products.

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Geppetto Interior Details

July 26, 2018, 2:14 am

≫ Next: Signature

≪ Previous: Parente Food

Design: bobo88dsgn
Project Type: Produced, Commercial Work
Client: Geppetto
Location: Belgrade, Serbia
Packaging Contents: Furniture
Packaging Substrate / Materials: Cardboard box and label

This packaging has to reflect hand made products made of raw materials and textures. Concrete, stone, marble, rust...The box and the label are made of hard cardboard which represents nature. With stamp style we made craft impression.

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Signature

July 26, 2018, 2:15 am

≫ Next: Anchor Catering / Food-To-Go

≪ Previous: Geppetto Interior Details

Design: FF Design Studio
Art Director: Felipe Garcia
3D Artist: Antonio Melo Junior
Project Type: Produced, Commercial Work
Client: JC Estética Dentária
Location: São Paulo, Brazil
Packaging Contents: Dental Prostheses
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Hot Stamping, Embossing

Signature is the union of a group of highly skilled prosthetists, with the sole purpose of making their work and that of a dentist more worthy, raising the bar for dental prosthetics to a level never imagined before in the country.

In this project, we were involved with naming, logo design and projecting a package able to translate the feeling of an unique and meaningful experience for all people involved with it, from the prosthetist to the patients.

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Anchor Catering / Food-To-Go

July 26, 2018, 2:15 am

≫ Next: Mil Piedras

≪ Previous: Signature

Design: Flipflop Design
Designer / Creative Director: Lee Saxelby
Project Type: Produced, Commercial Work
Client: Anchor Catering
Location: Brighton, UK
Packaging Contents: Sandwiches & Wraps
Packaging Substrate / Materials: Cardboard
Printing Process: Lithographic

Anchor Catering approached Brighton creative agency Flipflop Design to revitalise their brand and food packaging to increase sales and help them win new business.

In an increasingly competitive marketplace, Anchor Catering’s outdated branding and packaging was holding them back. They needed a more modern look that better conveyed their artisan, hand-crafted products. They would also benefit from a more premium feel to reflect the fact that even the low-price Anchor sandwiches contain high quality ingredients.

The company has a long-standing commitment to hands-on production and this was something we wanted to incorporate in our brand refreshment. Core brand sentiments such as ‘hand-cut,’ hand-sliced’ and ‘handmade’ express values that not many others in the space are able to match, so we knew that needed to shine through in our work.

Our new logo better reflects their updated positioning, and sets the tone for everything else that follows. It’s fresh, clean and modern, and still maintains the positive core tenants of an anchor; namely, strength and stability. Their strapline – Try something tasty – adds even more personality in this new logo lock-up, and coupled with the incorporation date and the Handmade Sandwiches statement, the logo now acts as a stamp of quality.

With the logo and brand hierarchy set, we then applied our thinking to the sandwich packaging itself. We wanted to capture that inviting feel of the Mediterranean; bright and vibrant colours that jump off the shelf. We paired lush, watercolour illustrations of the ingredients with a whitewashed woodgrain background, adding to the artisan feel. We wanted each pack to feel rustic, hand-crafted and healthy, as well as fresh, natural and delicious.

Since our designs have been implemented, Anchor have seen their sales soar. They’ve increased sales by 40%, secured new business and generally taken an even greater slice of the pre-packaged sandwich market. Furthermore, our food packaging design was recently tested in a university focus group, where Anchor sandwiches were ranked as ‘most appealing’ in the market.

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