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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/26/18--02:16: Mil Piedras

  • Design: Caliptra · Creative Studio
    Project Type: Produced, Commercial Work
    Client: Bodegas Bianchi
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset Digital

    Our base for this project was this very unique name “Mil Piedras”, which translates as “A thousand stones”, referring to the winery facade which is made of, well... stones. Therefore it was decided to design a strong and clean label that would express this as well as the character of a stony terroir. The chosen colour pallete is rather sober, powerful and elegant: white and gold contrasting with a deep dark blue as background. The fonts used show a strong and determined personality.

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  • 07/26/18--02:16: Brejky flavored milk

  • Design: MAISON D IDEE Prague
    Creative Director: Martin Kušpál
    Project Type: Produced, Commercial Work
    Client: Rajo
    Location: Prague, Czech Republic
    Packaging Contents: Flavored milk for kids
    Packaging Substrate / Materials: Plastic cup, alluminium

    One of the major challenges ever is making diary products intended for children. Our client asked for minimalist, character based design so we made it with great pleasure. Face of each character is custom-made so that every single arcticle can stand off the series. The shape of each character was inspired by milk stain, which works as a subtle graphical component all along the whole branding and packaging. Parents should teach their kids about the value of milk consumption, because it's rich in calcium. And calcium helps to form stable skeleton.

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  • 07/26/18--02:16: Brejky Cereals

  • Design: MAISON D IDEE Prague
    Creative Director: Martin Kušpál
    Project Type: Produced, Commercial Work
    Client: Rajo
    Location: Prague, Czech Republic
    Packaging Contents: Kid's cereals

    This crisp product deserves a cheerful design. The article line falls under Rajo branding and it works together with Rajo's flavoured milks. We designed the plain, yet comic and loving style of stain-shaped creatures. These motives flow via branding and advertising very fine.

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  • 07/26/18--02:17: Small Chocolates

  • Design: MAISON D IDEE Prague
    Creative Director: Martin Kušpál
    Project Type: Produced, Commercial Work
    Client: Small Chocolates
    Location: Prague, Czech Republic
    Packaging Contents: Chocolate pieces
    Packaging Substrate / Materials: Paper box

    We’ve been in love with this project since it started. We launched it in early spring of 2018, even though Christmas was not in the near future. When it comes to marketing and advertising for certain holidays such as Christmas, graphic designers must be prepared a long time before!

    Digital painting is a type of illustration that mixes the best of traditional painting and oil painting. Digital painting gives us the ability to edit the creative process faster, and add or remove anything much more easily compared to oil painting! As a creative director, I must say that I really don’t like to edit the work of my colleagues if something is wrong. Daniel, our internal illustrator feels strongly about this. At the beginning of this project we researched for a while about how we would like to create something unique related to the Christmas holiday. Daniel continuously moves the illustration and project as a whole through his craftsmanship and artistic sensation. He improved our previous plan, and made it even better, so we are very happy about this project!

    Our clients seem very excited. On the packaging design of the individual pieces of chocolate, we wanted to create modern stylizations. Our goal was to bring a peaceful feeling of Christmas joy to the packaging design. At a first glance, it is obvious that the Santa Clause illustration dominates the packaging design. The background consists of basic product information. We chose a snowy white scene with fine gold elements, incorporating a thin and elegant font. The inside of the packaging is a golden, metallic color. Each piece is visually interconnected with the theme of Christmas, lasting a very long time in the box.

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    Design: MAISON D IDEE Prague
    Creative Director: Martin Kušpál
    Project Type: Produced, Commercial Work
    Client: Free Your Body And Soul
    Location: Prague, Czech Republic
    Packaging Contents: Various kinds of nuts
    Packaging Substrate / Materials: Plastic bag

    The scenery in our idea constitutes a secondary graphic element with a natural motive in a simple, matte metallic color. Pistachios, cashews and hazelnuts are of course super healthy, raw & gluten free. Instead of a large list of all the product's ingredients and fitness related info, we concentrated especially on the pure design, playfulness and relaxed magic of watercolor painting.

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  • 07/26/18--02:22: Vinha do Foral


  • Design: Miguel Freitas
    Project Type: Produced, Commercial Work
    Client: Adega Cooperativa de Pegões
    Location: Matosinhos, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Offset

    Being a white and fresh wine, our imagination quickly goes to the sea (Setúbal Region) and from there on the maritime exploration throughout our history and along this maritime exploration, contact with animals and marine animals. If the dolphin is an important reference in the region, stories and legends throughout history also arise in the form of writings, films, others in which references to other creatures of the sea appear, from frightening creatures such as sea monsters or other to other ones, more beautiful than ever that immemorial reports still today fill the imagination of many of us ... mermaids!

    How to materialize a mermaid, fixing it in drawing / illustration?

    Also here and like the mermaid's legend perpetuated in diverse stories and reports, the mermaid's drawing was also perpetuated throughout the history in the form of tattoos, tattoos made in the most varied parts of the body of sailors, pirates and men of the sea. In the same way that throughout the history the drawings of mermaids have been copied, improved, adapted and tattooed, without rules, freely having only the concept / idea of ​​mermaid, the tail that characterizes it, the position of the body, the colors of the paints on the human skin, whose range is very characteristic, in parallel, a fundamental issue these days, a design adapted and adapted for centuries by different artists in different contexts Do you have authorship?

    Each of the versions contributes to a collective imaginary and this is what we built with this drawing, which is the addition and adaptation of drawings found in several registers, on internet, or in real tattooed mermaids on some (few) friends,books.

    In the end, another detail that can go unnoticed, the cardinal points E (east) and W (west) are changed / inverted personifies the power that the mermaids had in the sailors, bewitching and thus leading them to drown, a (possible) metaphor about the power that wine also has.

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    Design: 7428DesignStudio
    Chief Designer: Kerwin Jhang
    Project Type: Produced, Commercial Work
    Client: W TAIPEI
    Location: Taipei, Taiwan
    Packaging Contents: Moon Cake, Dessert
    Packaging Substrate / Materials: Recycled Glass, Recycled Paper Package, FSC Paper
    Printing Process: Flexography, Gilding Press

    As exciting and creative as the yearly W Taipei Moon Cakes Set can be, 7428 Design Studio is thrilled to coordinate the imagery of 2018 wow moon moon cakes gift set packaging design. Aligned with WooBar’s concept of “Electrified Nature,” WowMoon recycled glasses are featured in each Set where recycled bottles found new life, packaged in box made from recycled pulp to create minimalist edges. Each of two glasses and lids are attached by a sticker that has cocktail recipe on it, making moon cakes even more enjoyable with WooBar’s special cocktails.

    Packaging box’s uncolored pulp is modest while a hint of element from green glass makes it chic and environmentally friendly at the same time, in which you may even grow small succulent plants for the box’s reborn soul out of infinite possibilities of circular economy.

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  • 07/26/18--02:25: Duque de Arcas


  • Design: Brandsummit
    Photographer and designer: Alex Monzó
    Project Type: Produced, Commercial Work
    Client: Bodegas Latorre
    Location: Valencia, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle / Paper label
    Printing Process: Offset digital printing

    Intrigue and surprise. Two words that honor Duque de Arcas, the experience of tasting a great wine and the amazement of getting more than is expected. Two words that are reflected in each bottle, awakening curiosity with a code and surprising with a hidden message.

    The hidden message:
    The legend says
    that a grand duke
    kept in his ark
    an invaluable secret.
    A carefully hidden mystery
    that after his death
    would endure on his land.
    Thus, Duque de Arcas was born.

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  • 07/26/18--02:25: Granolife

  • Creative Agency: Ohmybrand Agency
    Project Type: Produced, Commercial Work
    Client: Granolife
    Location: Moscow, Russia

    Granolife: morning is important
    Granola is an ideal breakfast for those who are in a hurry all the time, who have all their days planned and do not have a second of free time. It is a delicious and natural breakfast that does not require long preparations. Just put crispy granola into a bowl, pour some milk or yogurt, take a spoon – and enjoy! The Granolife company produces high-quality granola made of quality natural ingredients without flavoring and preservatives. This is an ideal solution for those who are on a diet and want to recharge for an active day.

    For those who are loaded with work tasks and data it is important to quickly find the necessary information, so there is nothing in excess on our package: ingredients, instructions what to mix granola with to make it tastier.

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  • 07/26/18--02:37: Nala Deodorant

  • Design: arithmetic _
    Project Type: Produced, Commercial Work
    Packaging Content: Deodorant
    Location: Canada

    NALA - free-from deodorant
    Born from the purest intent from two incredible women who took their heartache and turned it into a personal mission to end needless suffering. Nala is a Canadian free-from beauty line that marries science with nature, provides high quality, effective products, and encourages deep self care, made by two of the most beautiful souls.

    When good people come together to create, good things happen.
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  • 07/26/18--02:46: El Pintor


  • Design: Anagrama Studio
    Project Type: Produced, Commercial Work
    Packaging Content: Tequila, mezcal
    Location: Mexico

    The client
    El Pintor is an elegant new brand of tequila and mezcal focused on putting the spirit of contemporary Mexico on international lands.

    The objective
    Shape Mexican nationalist sentiment in turn, always respecting the traditional but keeping open enough to reach an international audience

    The solution
    For this project we created a clean bottle design full of life focusing on a more functional and pragmatic disposition, which in turn allows a more Mexican essence through its colorful accents. For the shape we rely on the tubes of oil paints. This curious silhouette becomes more recognizable by looking at the bottle cap.

    The packaging that we design for this bottle follows the inversion of this formula. We let the colors take over the space in a concise way, while the silver foil details create a more interesting accompaniment.
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    Design: Allink Design
    Location: Italy
    Client: Biosota
    Project Type: Produced, Commercial Work
    Packaging Contents: Health & Beauty Products
    Packaging Substrate / Materials: Paper, Plastic

    BIOSOTA Organics Active Manuka honey is sourced from plants growing in the pristine coastal forests of Australia’s East Coast, which is recognized for producing some of the best Active Manuka Honey in Australia.

    For this amazing Australian product the Studio, in collaboration with BIOSOTA group, came up with an elegant, strong, high-impact packaging. This honey is produced when honey bees gather nectar from the flowers of the Manuka tree, which are native to Australia and New Zealand only and keep at the same time medical preventive and wellness effects on the skin.

    Talk to the customer about all these different plus, was the goal of the project. No matter what happens, it'll BEE a success.



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  • 07/26/18--22:45: Mood Of The Day


  • Design: Alexandrou Iliana
    Project Type: Produced, Commercial Work
    Client: The cool projects
    Location: Athens, Greece
    Packaging Contents: Soap
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Print

    Mood of the Day is a collection of natural soaps that are sold internationally. They are created by The Cool Projects, a natural soap factory & all things handmade workshop based on the island of Aegina, Greece.

    Every day we wake up in a certain mood. Its flow might change easily depending on our thoughts, people, words, feelings, work, music, sounds, smells, facts that we face every single day. It started out with small drawings of a character on paper, literally drawing a mood a day. Whether alone or with friends, whether on the phone, on hold, at coffee places, in bars or in any mood during a day, I design a character that represents the feeling of the moment. An illustrated calendar.

    Two notebooks on, some scattered papers here and there and after much conversation, we decided to give an identity to one of the characters, the girl with the black short hair holding hearts. I had become obsessed with the idea of designing a packaging with the little girl on it. It fit perfectly with the idea of ​​creating a series of coloured soaps together with THE COOL PROJECTS team, who are full of energy and willingness for anything new. We made a list of moods, numerous drafts and drawings to end up with the first 7 positive messages we wanted to communicate on a product that people can use every day. 7 days, 7 moods, 7
    colours and fragrances. The soaps, are made with Greek olive oil combined with other plant oils and essential oils. All natural, simple and made with love.

    MOTD soaps come in a box of seven, and in seven boxes of three of the same mood. That’s the story behind the Mood of the Day soaps.

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    Design: 004
    Art Director & Designer: Rodrigo Saias
    Designer: Marta Catarino Miguel
    Executive Producer & Account Manager: Sara Fortes da Cunha
    CEO: Patrícia Reis
    Project Type: Concept
    Client: The Navigator Company
    Location: Lisbon, Portugal
    Packaging Contents: 2017 Annual Report and 2016/17 Sustainability Report
    Packaging Substrate / Materials: Pine wood
    Printing Process: Handmade + Laser

    004 was responsible for the latest The Navigator Company - 2017 Annual Report. Its premium version consists of two volumes: the 2017 Annual Report and the 2016/17 Sustainability Report, contained in a wooden box with volumetry on both main faces.

    The wood used was certified pine, remitting the design of the embossing to a forest context.

    For The Navigator Company, the forest represents not only a resource of raw material, but also appears as a field of development and intense dedicated research. The sustainability of the forestry sector is considered crucial and inherent in the company's DNA, and the forest management model under the responsibility of The Navigator Company is certified by the international FSC® and PEFCTM systems.

    The packaging (and the annual reports) designed by 004 - and with art direction by Rodrigo Saias - reflects this importance and evokes the forest universe conceptually and sensorially. It should be noted that there is still a second version, whose container is made of paper pulp produced by The Navigator Company, reproducing the same volumetric set on both sides of larger dimension.

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  • 07/26/18--22:47: Bounce Breakfast

  • Design: Biles Hendry
    Project Type: Produced, Commercial Work
    Client: Bounce
    Location: London, UK
    Packaging Contents: Breakfast bars

    Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry.

    In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The agency has worked closely with Bounce over the years in the UK, Australia, US and Canada, delivering range extensions and NPD.

    The agency was recently tasked with bringing Bounce’s everyday good-energy-on-the-go brand ethos to the breakfast segment.

    Gary Smith, Bounce CEO says, ‘This new launch marks our first foray into a traditionally defined category in Breakfast and into a new usage occasion. Breakfast is an exciting category, and one where few brands are currently offering a truly healthy and nutritionally balanced solution. This provides us with a great opportunity that this new range of bars delivers against. The branding and design works in unison with our core products, is hugely impactful at point of sale, and clearly communicates our point of difference.’

    Balancing act
    Working closely with nutritionists, Bounce has developed a balanced breakfast bar to appeal to time-poor, health-conscious consumers. Biles Hendry’s creative response includes easy-to-navigate, human, friendly communications and energised colour-ways that reinforce the brand’s nutritional promise and its inclusive, feel-good message.

    There are three Bounce Breakfast flavours – Madagascan Vanilla, Red Berry and Peanut Butter – and the range is being launched this month.

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  • 07/26/18--22:48: SouWester Barrel Aged Gin


  • Design: Lee Buffham-Wade
    Illustration: Mieke Boerema
    Project Type: Produced, Commercial Work
    Client: Souwester Spirits
    Location: London
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography, Foil Stamping

    SouWester barrel aged gin is produced using locally foraged botanicals. The flavour is an exciting mix of western Australian native species captured in a beautiful gin that has a delicate yellow appearance from barrel ageing.

    The SouWester story is very unique, named after the afternoon wind that blows in Western Australia the idea was to capture the provenance of the local region of Margaret River and the distillers unique coastal home.

    This was a design that needed authenticity and be true to the nature of the region. The result is a beautiful label in a colour palette inspired by the land and the sea featuring illustrations that celebrate the local ingredients and flavours. As this was a small batch gin each of the bottles were hand numbered adding to the craft feel of the design, touches like the seal graphic that communicated barrel ageing help to engage and tell the product story and premium difference with modern silver elements and branding brought the whole design to life.

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  • 07/26/18--22:49: Font Vella Premium


  • Design: Morillas Brand Agency
    Project Type: Produced, Commercial Work
    Client: Font Vella
    Location: Barcelona, Spain
    Packaging Contents: Beverages, Water
    Packaging Substrate / Materials: Plastic bottle, PET

    The new premium bottle constitutes a special tribute to the purity of the water it contains.

    A bottle that enhances the spirit of nature, inspired by the beauty of the texture generated by the flow of the water falling as in a waterfall.

    It is complemented with a clean and low-invasive label design that focuses attention on the brand. Its turquoise blue color becomes the most distinctive and iconic element of this new premium bottle.

    The brand needed a special edition of a plastic bottle that could be used to dress the table on special occasions. Get a Fast-moving consumer goods brand to embrace an innovative, different and attractive design solution, but staying within the usual material, format and budget.

    In seven months, one million bottles have been sold in Spain. Each bottle allocates 10% of its amount to the "Fundación Quiero Trabajo", which helps the labor insertion of women.

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  • 07/26/18--22:49: Artisan Indian Sauces


  • Design: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Masala Mama
    Location: Falmouth, England
    Packaging Contents: Simmer sauces

    Brooklyn-based Masala Mama make all-natural spice blends and premium sauces for simple, healthy and delicious Indian home cooking.

    THE PROJECT
    They came to us to help them launch four new Simmer Sauce products for their range. They wanted a premium, authentic and artisanal label design with plenty of shelf stand-out.

    THE JOURNEY
    We developed a unique die cut label inspired by Indian mandalas, with a bold colour palette and premium gold foil finishing for maximum impact. We refreshed their logo and Masala Mama illustration, keeping their brand heritage but bringing it up to date.

    THE OUTCOME
    Shortly after launching Masala Mama’s sauce range was taken on by Whole Foods all over the US.

    “We absolutely loved all the labels Kingdom & Sparrow produced for us – it was difficult to decide which route to go with. We were so pleased with the final result, which helped us get into Whole Foods nationwide, overnight!” Nidhi Jalan, Founder of Masala Mama

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  • 07/26/18--22:50: thinkThin Protein Cakes


  • Design: BC Design Haus
    Creative Director: Bernadette Capulong
    Project Type: Produced, Commercial Work
    Client: thinkThin
    Location: Pasadena, U.S.
    Packaging Contents: Protein Cakes
    Packaging Substrate / Materials: Metalized substrate with spot-varnish
    Printing Process: Flexography

    We were tasked to develop package design solutions for the thinkThin “Protein Cake Bites” line extension. The brand positioning speaks to a healthy yet indulgent option with the combination of a nutritional, premium taste. We wanted this premium offering to maintain elements of the brand's equities, yet differentiate it and make it ownable. While giving the product visual impact and stopping power on the shelves, we also wanted to communicate its healthy, indulgent benefits. This was achieved by highlighting its point-of-difference targeting and the consumer/foodie lifestyle. We brought the Protein Cake Bites to life through product photography, a unique brand mark, typography, print effects and color palette.

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  • 07/26/18--22:51: Reuben's Brews Bits & Bobs


  • Agency: Blindtiger Design
    Designer: Brian Eldridge
    Project Type: Produced, Commercial Work
    Client: Reuben's Brews
    Location: Seattle, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum Can, glass bottle
    Printing Process: Direct Print

    "Bits and Bobs" is a British phrase which means "bits and pieces," which highlights that this beer will be a different IPA every year. For this can design, we broke from Reuben's typical 2-color design system to emphasize how special this release is. It’s a spring seasonal beer using a variety of hops, so aesthetically it made sense to use a variety of spring colors radiating (sunshine) from the iconic Reuben’s “r.”

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