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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/31/18--01:52: Chicken's World Cup

  • Design: CreativeByDefinition
    Project Type: Concept
    Location: Romania
    Packaging Contents: Eggs

    The egg packaging design project wants to bring innovation and humor together and celebrates in a new, very distinctive way some really fresh organic eggs. The entire personality of this egg packaging design is fresh, contemporary, fun.

    The bold color of the packaging emphasizes the hand crafted illustrations of the chickens and all there details. Both teams have two very distinctive color representatives, green and dark purple that mix together in order to obtain the illusion of movement.

    What's Unique?
    Inspired by this year one of most important international sport events – FIFA WORLD CUP, this conceptual project translates the idea of football into another dimension.

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  • 07/31/18--01:53: Nikka Box


  • Design: 2S Global Design
    Creative Director: Sophie Schott
    Artistic Director: Florence Béziès
    Project Type: Produced, Commercial Work
    Client: Nikka Whisky
    Location: Paris, France
    Packaging Contents: Whisky

    Drawing its inspiration from himitsu-bako (boxes carried by Samurais that contained secrets) and origami, the Nikka Box introduces the brand’s six emblematic whiskies in a variety of ways.

    What's Unique?
    An innovative set which can be turned into a mini bar to display at home.
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  • 07/31/18--01:54: Kronenbourg Limited Edition


  • Design: Carré Noir
    Project Type: Produced, Commercial Work
    Client: Kronenbourg
    Location: France

    On the occasion of the 2018 football World Cup, Carré Noir completes the limited edition of Kronenbourg #lesannéesquicomptent (the years that count) with a new limited edition in the colours of France and its team.

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  • 07/31/18--01:54: Skoll Tuborg


  • Design: Carré Noir
    Project Type: Produced, Commercial Work
    Location: France
    Packaging Contents: Beer

    Created in 2012 by Carré Noir, Skøll has established itself as the market leader in trendy beers with an innovative positioning based on the Far North and the night world. A drink that can be drunk very fresh and shared in the evening.

    After six years, the brand needs to evolve, to address a more "adult" target, to apply the new market codes. First of all by bringing out its "Nordic spirit" side by assuming its "night drink" status, but also by highlighting its "cocktail" aspect: a beer mixed with a strong alcohol. For this new positioning, Skøll adopts a new baseline "Explores the unknown", with the will to focus on a unique and unexpected experience.

    On the creative side, the logo has been reworked in a more intense night blue supporting the magnetic and mysterious side that the brand wants to show through. The packaging has been reworked in a more abstract and refined way with more freshness and above all colours to evoke the taste, the different flavours that each bottle of Skøll (apple, citrus fruit and red fruit) has to offer.

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  • 07/31/18--01:57: Les Bons Vivants

  • Design: Clémence Gouy& Cécile Nollier
    Project Type: Concept
    Location: Nantes, France
    Packaging Contents: Cheese and wine
    Printing Process: Digital printing and screen printing

    Les Bons Vivants is a mobile delicatessen offering assortments of good cheeses you can discover in a special box every month, coming together with its wine and other delicious things. If you don't have time to come to good food, then good food will come to you!

    Responding to an increasting individual consumption pattern du to busy urban population, we had to rethink the consumer experience of good cheese and local product. The mobility of Les Bons Vivants instead of a physical store allows them to meet consumer and qualitative food enthusiasts all around the city, making it easier for people who don't have time to go shopping for special products but still like to discover new things.

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  • 07/31/18--01:58: Crow Cheese


  • Design: REDINDESIGN
    Illustrator: Alexander Pachkin
    Art Director: Sergey Redin
    3D visualizer: Pavel Gubin
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    The product: a series of pre-packaged cheeses sold mostly at large retailers

    The task: to create an interesting naming and design concept that would allow the new brand to stand out among other pre-packaged cheeses

    The solution: CROW cheese - a name and design inspired by the famous Aesopian tale of the fox and the crow, known and loved by children worldwide. The package depicts the crow's lucky moment at the beginning of the story.

    The beak can be lifted, showing the climax of the story – losing the much-desired cheese. Apart from a naming and graphic solution, we also developed a package die-cut easily fit for mass-production.

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  • 07/31/18--01:58: O'CARE


  • Design: Veronika
    Project Type: Produced, Commercial Work
    Client: O'CARE cosmetics
    Location: Moscow, Russia
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Plastic, Glass
    Printing Process: Silkscreen

    Naming, logo and package design for a new cosmetic brand that specializes in alginate facial masks. O'care makes 20 types of colorful masks based on different Ingredients with young women as prime target audience. We used a classic serif font for logo and mixed it with simple, modern identity with simplified geometric icons symbolizing masks ingredients. We were going for design that can be easily discerned and understood to an everyday audience in a retail setting.

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  • 07/31/18--02:00: ILOVEDUST x DUNLOP


  • Manufacturer: Jim Dunlop
    President: Jimmy Dunlop
    Creative Director: Joey Tosi
    Art Director: Graham Shaw
    Senior Designer: Justin Butler
    Design/Illustration: ILOVEDUST
    Production Artist: Savanna Eli
    Project Type: Produced, Commercial Work
    Photographers: Mick Waller, Fred Andres, Justin Butler
    Location: Bencia, USA
    Packaging Contents: Electronic Effects, Guitar Straps + Guitar Picks
    Packaging Substrate / Materials: Corrugated Kraft
    Printing Process: Flexography

    In Spring of 2018, California-based music accessories company, Jim Dunlop, and UK-based design firm, ILOVEDUST, launched their first product collaboration. The collab came about in a very casual, organic way- ILOVEDUST had been coming up in the Dunlop Design Department's inspirations for a while, so they decided to email them and see if they were interested in developing some guitar gear. They said "hell yes."

    Over the next few months, ILOVEDUST worked closely with Dunlop to create artwork for a capsule of products: two stoney electronic effect pedals, six guitar straps and twelve guitar picks. With their mystical, ritualistic symbolism and loud, clashing colors in fluorescent inks, they come to life under black light, vibrating like mini black light posters. Guitar players have been snatching up the ILOVEDUST x DUNLOP stuff like crazy, and the collaboration continues- look for more cobranded gear in early 2019.

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  • 07/31/18--02:01: Le Marais Natural Sweet


  • Agency: Manifesto Design
    Designer: Luisa Rheinlander
    Project Type: Produced, Commercial Work
    Client: St Leger Wines
    Location: Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Cardboard, Paper
    Printing Process: Screen printing, foil stamping

    Designed by Manifesto Design, Le Marais Natural Sweet by St Legers Wine is the second edition of this project. Le Marais now features a bespoke bottle and glass stopper, and a cylinder casing that's specially designed to firmly hold the uniquely shaped bottle in place.

    Le Marais is a natural sweet dessert wine from south Africa. This wine style was coveted in eighteenth-century French royal courts, so the bottle pays homage to the elaborate ornamentation of the time.

    Wine tasting notes are often very descriptive, so the fruit and flowers depicted in the lady's head-piece refer to the perfumed floral notes and ripe fruit flavours of the wine.

    The original version of Le Marais label featured the illustration prominently on the label, however the hero of the design is now the bottle. Instead, the lady appears as a decorative backdrop behind the bottle when the cylinder is slid open and on the swing tag for when the bottle is removed from its casing.

    The final result is something truly special and takes Le Marais to a whole new level.

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  • 07/31/18--02:01: Small Batch


  • Design: Javier Garduño Estudio de Diseño
    Project Type: Produced, Commercial Work
    Client: Neleman Winery
    Location: Holland/Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Silkscreen printing

    When we met our client for the first time, he described his product as a handmade wine, of which there would be just a small batch of bottles. Small batch is, in fact, the product brand. We focused on the concept ‘handmade product’, and we found our inspiration in a small and simple tool which usually goes unnoticed but is used by every other artisan: the pencil. Using the bottle’s shape, we reproduced the appearance of a well-known pencil brand. Our design is silk printed on the bottle, which creates a balanced combination. The result is a funny and visually attractive metaphor that will stand out from the shelves and will catch the buyer’s attention in a glance.

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  • 07/31/18--22:49: Evpatoria Classic Winery


  • Design: Daniil Gamalia
    Project Type: Produced, Commercial Work
    Client: Evpatoria Classic Winery
    Location: Evpatoria, Crimea
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    STORY OF A BRAND
    Evpatoria is an ancient city on a coast of Black Sea in the Western part of Crimea. It is one of the oldest wine making areas on the peninsular. The story of winemaking in the city began with a Greek winery in 4th century BC.

    Brand has a big history and is tightly connected with traditions. Evpatoria Winery was established in 1928. Today Evpatoria Classic Winery is a powerful holding continuously listed in the Top 3 best Crimean winemakers. TM EVPATORIA is a brand created on the bounty of the Crimean nature. The combination of steppe and marine climates creates a unique terrain which is perfect for growing grapevines. Grapes are wormed up by 2430 sunshine hours per year and are infused by aromas of sea breeze and floral heat of the steppe.

    "The nature of Evpatorian Steppe is stunning in its variety and beauty. The land covered with the scents of steppe herbs plays a big role in the versatility of our wines. Our wine is an ode to the glow of a sun, whispers of steppe herbs and the wave of The Black Sea."

    LOGO
    The logo depicts an age-old history of Evpatorian lands. The colonnade of a Karaim temple of Evpatoria is used as a base of a logo. These columns is an embodiment of ancient Greek rotundas and remind the colonnade of a central Evpatoria City quay which is a symbol of the city.

    LABEL
    I represented beautiful Crimean nature on the label to reflect the soul of the Evpatoria wine. Wave shape of a label and herbs pictures tell us a story of wine birth in the wonderful sunny part of Crimea. To create contemporary but classic look I combined typical elements with unusual ones. Golden hot foil logo and engraving style illustrations give the label classic feel. At the same time wave shape die-cut and use of voluminous varnish helps to make label unique and stand out on a shop shelf.

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  • 07/31/18--22:50: Spoon Optional


  • Design: Kick
    Project Type: Produced, Commercial Work
    Client: Spoon Optional
    Location: Minneapolis, USA
    Packaging Contents: Sippable Soups
    Packaging Substrate / Materials: Plastic Bottle/Film

    The busy lives of moms, dads and millennials have little room for extravagant meals. But why should anyone have to compromise when it comes to nourishing themselves and their family? Kick reintroduced Spoon Optional into the marketplace for those who have delicious, healthy and convenient nutrition on their minds.

    Spoon Optional sippable soups come in an array of flavors and can be enjoyed cold by sipping from the bottle, or warm in a bowl. Offering a variety of ways to enjoy a nutritious meal that is sure to please anyone.

    These organic, vegan and gluten-free soups are colorful to say the least. High-quality nutritious ingredients like carrots, beets, ginger and turmeric are also the design inspiration behind their new look.

    “We know consumers really appreciate transparency from brands. Spoon Optional is clear about what ingredients they use and what they stand for — naturally the new packaging does the same,” says Kick design lead on the project, Kate Carlson. “We used clear shrink labels and selected colors that complement the soup’s incredible ingredients in a way that is sophisticated and premium.”

    Kick makes on-the-go look good with packaging that looks stylish on shelves, in consumer’s hands and on your Instagram. Find Spoon Optional in your market’s refrigerated section.
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    Design: Redfire
    Strategic & Creative Director: Colin Downing
    Designer: Stephen Myers
    Designer / Retouching: Laia Pampalona
    Digital Designer: Lans Jiang
    Photography: Charles Mackenzie
    Stylist: Marie Low
    Project Type: Produced, Commercial Work
    Client: Savar Skincare
    Location: New Zealand
    Packaging Contents: Skincare
    Packaging Substrate / Materials: Cardboard, Plastic Bottles, Paper Labels
    Printing Process: Offset Printing, Gold Foiling, UV Embossing

    We wanted to elevate a female wash from a basic pharma product to high-end lifestyle.

    Strategically we had to ensure the new packaging would work and co-exist alongside the entire Savar product portfolio of predominantly black boxes. A new blush pink colour system was introduced for differentiation and create standout on store shelves, providing increased visibility and reflecting Savar’s premium proposition. Gold embellishments and embossing lift the packaging - delivering a beautiful luxury look and feel.

    The packaging captures balance between the design and aesthetic, providing a feminine hygiene product in a very elegant and design driven manner. These products are designed to be left out on the counter and not hidden away in a drawer - important for a premium skincare brand.
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    Design: Redfire
    Creative & Strategic Director: Colin Downing
    Designer: Stephen Myers
    Photography: Charles Mackenzie
    Stylist: Marie Low
    Retouching: Laia Pampalona
    Digital Designer: Lans Jiang
    Project Type: Produced, Commercial Work
    Client: OSOM
    Location: New Zealand
    Packaging Contents: Water, Beverages, Ayurvedic Spiced Water, Drinks
    Packaging Substrate / Materials: Glass Bottle, Paper Labels
    Printing Process: Offset Printing, Gold Foiling, UV Embossing

    OSOM is an Ayurvedic Spiced New Zealand Spring Water.

    Ayurveda, a 5000 year old Hindu natural healing system is based on ideas of balance in bodily systems and uses diet, herbs and yogic breathing. The name is derived from the ancient ceremonial Hindu Sanskrit word SOM, representing water- The Nectar of Immortality.

    OSOM’s simple proposition of just fair trade Ayurvedic spices blended with NZ spring water has No Added Sugar and No Artificial Sweeteners - offering ‘Guilt Free, Healthy Hydration for Body, Mind and Soul’.

    We wanted to appeal to a wide audience and transition OSOM away from the traditional “Indian & Ayurvedic” cue and into the functional beverage and wellness market.

    The branding and packaging design, positions the brand away from the traditional Ayurveda look with a modern, clean and unique aesthetic. The pack design uses a modern palette of pastels and is anchored at the mast head with a strong brand logo appealing to a wider market audience.

    Our naming conventions focussed on the emotional need rather than flavour - which are uniquely blended for specific purposes. Emphasis was on clean lines and simplicity using labelling shape to add interest and movement to the pack design.

    The design incorporates open arms - angelic like, symbolising health and wellness. Layouts are well structured and the information hierarchy is clear, conveying a sense of modernity and simplicity. The packaging deploys minimal graphical elements and the decisive colour palette reflects purity of the ingredients.

    We used glass bottles for premium cues offering recyclability and the labels are printed on premium stock with subtle foiling embellishments adding luxury and sophistication. Foiling of the brand mark and pin stripe provides premium quality cues, providing contrast against the substrate.

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    Designe: Zest The Agency
    Project Type: Commercial Work
    Client: The Juice Executive
    Location: UK
    Packaging Contents: Cold-pressed juice
    Packaging Substrate / Materials: Bespoke shaped plastic bottles
    Printing Process: Label printing

    We at Zest The Agency have recently completed a brand identity and communications project for a specialist cold-pressed juice manufacturer to produce a label identity and associated promotional brochure for a new range of juicy products.

    The Juice Executive enables UK brands to customise their own organic juice concepts for events and campaigns, as well independent retailers looking to stock their own ranges. Juice Executive’s state-of-the-art facilities means they are able to deliver an exceptional product regularly and in lower quantities. Clients are then free to add their own logo to the labelling and even name the juices themselves.

    What's Unique?
    The interesting challenge in this project lay in creating a compelling private ‘white label’ design that expressed quality and sustainability, but which didn’t prevent potential clients from visualising their own brand on the packaging.

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  • 07/31/18--22:53: Meredith & Drew


  • Design: Anthem Worldwide
    Project Type: Produced, Commercial Work
    Packaging Content: Cookies
    Location: UK

    ANTHEM DEVELOPS PREMIUM PACKAGING AND BRAND IDENTITY FOR PLADIS’ ‘MEREDITH & DREW’ RANGE

    Anthem Worldwide has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop a brand identity and packaging designs for premium biscuit brand, ‘Meredith & Drew.’

    Meredith & Drew, manufactured by pladis, is a brand with vast history including a royal warrant first granted by Queen Victoria in 1894. Anthem was briefed to develop a new brand identity that conveyed a premium and authentic artisanal baking positioning but executed in a fresh and modern way.

    The agency drew inspiration from the stories of the two original founders, William Meredith and William G Drew, who started their London bakery in 1830. The creative teams have used two distinctive fonts to reflect the unique personalities of the two men in an identity lock- up that also highlights the brand’s longstanding heritage. A compelling visual language has been weaved into the pack designs to bring these characters to life and to allow the packs to sit comfortably in a premium environment.

    The new range comprises four different flavour variants; Milk Chocolate, White Chocolate, Shortie Swirls and Oat Crunches.

    Sarah Horowitz, Director of New Ventures at pladis UK&I commented: “The re-introduction of the Meredith & Drew brand opens up exciting new opportunities for pladis in different channels and with new retailers. Anthem completely understood the complexity of the brief and has delivered a brand identity and pack designs that have been executed with finesse and stylish flair.”

    Mark Lloyd, Creative Director at Anthem added: ‘We’ve combined authentic Victorian baking heritage with a modern, fresh twist in a way that draws consumers in to enjoy the eccentric world of ‘Meredith & Drew.’

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  • 07/31/18--22:53: Ambar Centeno


  • Design: Grande Studio
    Project Type: Produced, Commercial Work
    Location: Barcelona, Spain
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing

    Ambiciosas Ambar are beers made in an artisanal way and with 100% natural ingredients in the only traditional fermentation room in Spain that is still active. They are small productions that are born of the illusion to preserve the centenary know-how. Creative, risky and temporary compositions that aim to awaken sensations, surprise those who try and experiment with brewing techniques.

    In this context, Ambar Centeno preserves the spirit and premises of the Ambiciosas collection: to recover a very old cereal, rye, a rustic, hard and barely used already in brewery, and to do it surprisingly for the beer palate.

    The result is a rotund beer, turbid (for the toasting of malts), with persistent body and foam, but surprising for its silky, velvety and friendly texture, something unusual, where hops have been a fundamental ally at the time to get a more aromatic and subtle beer.

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  • 07/31/18--22:54: Hutchinsons

  • Design: Marx Design
    Project Type: Produced, Commercial Work
    Client: Hutchinsons
    Location: New Zealand
    Packaging Contents: Cheese

    Since their humble beginnings in 1914, Hutchinsons has been scouring the globe discovering a world of cheese, bringing their delicious findings back to the good people of New Zealand. With over 100 years in sourcing and supplying some of the best cheese varieties the world has to offer, they have become experts in what they do and approached Marx to help tell their story.

    For this we went back to their roots and developed the ever intrepid ‘Hutch’, a charming old-worldly character who embodies that fearless, adventurous spirit demonstrated by George Hutchinson and his three brothers all those years ago.

    Chronicling the adventures of Hutch as he explores the world to pursue his passion for cheese is the perfect vehicle to tell the great stories of their past, while at the same time educating the food snobs of today on the provenance and exotic flavours they have to offer. Executed in a playful balance of storytelling and vintage illustration, Hutchinsons has become an endearing brand that has found a special place in peoples hearts (and fridges) around the country.

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  • 07/31/18--22:55: Goodfor


  • Design: Marx Design
    Project Type: Produced, Commercial Work
    Client: GoodFor
    Location: New Zealand
    Packaging Substrate / Materials: Glass

    GoodFor is a wholefoods refillery in Ponsonby, Auckland where you scoop and weigh your own goods and bringing your own packaging is encouraged. The company’s vision is to make sustainable shopping easier by eliminating plastic packaging in store as well as the promise of planting a tree for every purchase made.

    Embracing the ethos of reduction, we developed a uncomplicated and effective brand language that allows for quick and clear communication with as little resource and cost as possible. As a start-up breaking in a new category, education on what they do and believe in is paramount to their success. To achieve this we developed a graphic style that could be used to take an almost protest-like stance on waste as well as highlight the quality of their produce and nature of their service.

    All tied together with just the right amount of humour, GoodFor is a brand that has enjoyed almost immediate success (not to mention a healthy Instagram following), not only by what they’re doing, but how they’re doing it

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  • 07/31/18--22:56: The Good Patron


  • Design: Marx Design
    Project Type: Produced, Commercial Work
    Client: The Good Patron
    Location: New Zealand
    Packaging Contents: Coffee

    The Good Patron, Coffee Done Good.

    The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The Good Patron doesn’t do complicated – offering one blend to make a long black with just the right depth, or a flat white that cuts through the milk, giving folk a great brew everytime!

    The brief was to create a credible coffee brand to operate intitially within a traditional alcohol environment.

    The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.

    You will find The Good Patron at your local Lion establishment.

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