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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 08/02/18--23:42: Wonder Pill


  • Design: NovaBrand
    Project Type: Produced, Commercial Work
    Client: Phytocopeia
    Location: Rostov-on-Don, Russia
    Packaging Contents: Botanical phytonutrient complex
    Packaging Substrate / Materials: Plastic bottle
    Printing Process: Flexography

    Wonder Pill is an extra premium grade natural remedy from Phytocopeia (USA). It is made from globally sourced Hi-Spec botanical extracts (including materials from Russia, Baikal region). The pill is marketed as an all-arounder tonic due to the broad spectrum of health benefits it can provide. This formula is designed from looking at Phytochemicals, that are commonly found together in nature and recreating them in this limited edition special remedy.

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  • 08/06/18--00:54: Premrice Organic Rice

  • Design: Thao Van
    Project Type: Produced, Commercial Work
    Client: Nhat Nong Fertilizer Joint Stock Company
    Location: Vietnam
    Packaging Contents: Rice
    Packaging Substrate / Materials: Plastic

    Nhat Nong is an agriculture brand that specialized in rice production in Tra Vinh Province, Vietnam. The Mekong Delta is one of Vietnam’s key agricultural hubs, producing masses of rice, seafood, and fruits. Currently rice production occupies 54% of the total farm land in the region, contributing more than 90% of Vietnam’s rice for export and bringing in billions of USD in revenue each year. Nhat Nong was established to provide the high quality and safety rice products. Premrice of Nhat Nong has received USDA organic certification from the United States Department of Agriculture.

    Our inspiration is come from Vietnamese conical hat and rice fields which are traditional symbols of Vietnam.

    For centuries, Vietnamese and poets, writers and musicians have mentioned Non La in their poems, novels and songs as Vietnam’s beauty, romance and charm. Its legend is related to maternal love and the history of rice growing in Vietnam.

    One of the most significant and special view you can find in Vietnam is endless rice fields as rice has been the staple food of Vietnamese people for thousands of years. The country is gifted with beautiful rice fields at several locations in countryside from north to south. In the highly productive summer season, the rice farmers cover their bodies head to toe and wear Non La to avoid the sunlight.

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  • 08/06/18--00:54: Pierre Chavin

  • Manufacturer: Domen print
    Project Type: Produced, Commercial Work
    Client: Domaines Pierre Chavin
    Location: France
    Packaging Contents: Champagne
    Packaging Substrate / Materials: Cardboard
    Printing Process: Volume foil stamping, gel gold, Designer cardboard, Packaging backing


    Pierre Chavin culture has always been based on strong innovation and differentiation. This collection is the brand’s flagship range and reflects the originality and unique style that made Pierre Chavin famous around the world.
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  • 08/06/18--00:55: Pasta Nature


  • Design: MUDE Estratégia & Design
    Project Type: Produced, Commercial Work
    Client: Nature do Brasil
    Location: Tubarão, Brazil
    Packaging Contents: Pasta
    Packaging Substrate / Materials: Paper

    The Nature do Brasil functional pasta product line was created focused on the consumer audience, looking for quality and health benefits. We used a palette of vibrant colors that highlight the colors of the ingredients from which pasta are made.

    Each type of pasta has a pattern of drawings illustrating the shape of the pasta (penne, fusili and noodles). Some important product features are highlighted in text form, such as "vegan", "egg free," and "gluten free."
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  • 08/06/18--00:57: Les Secrets de Boudoir


  • Design: Svoemnenie
    Creative Director: Andrey Kugaevskikh
    Project Type: Produced, Commercial Work
    Client: Letoile
    Location: Moscow, Russia
    Packaging Contents: Toiletry
    Packaging Substrate / Materials: Plastic
    Printing Process: Offset printing

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  • 08/06/18--00:57: Cantina Colli Morenici


  • Design: Stefano Torregrossa
    Project Type: Produced, Commercial Work
    Client: Cantina Colli Morenici
    Location: Sona, Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Materica Gesso/Kraft by Arconvert Spa
    Printing Process: Silk Print + Hot foil + Matte varnish

    The redesign of the territorial wines of Cantina Colli Morenici was the perfect occasion for me to work with top-level papers and finishings. The wines names, using a typographic taste which is both vintage and contemporary, were printed with different techniques: hot foil, matte varnishes and braille effects. Though rich in differences via colors and finishings, the wines as a whole are strongly coherent, perfect to describe wines with a long story yet still surprising.

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    Design: Molto Bureau
    Project Type: Commercial Work
    Client: Raw Records
    Location: Kyiv, Ukraine
    Packaging Contents: Vinyl record
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing

    Raw Records Research is a collection of young and unknown European artists’ improvisations. The collection is a set of inspiring urban mix with futuristic mood. Album's sound features a hidden side of big city absorbing subway and street noise, road repairing, chats of passersby and rumble of cars. Throughout the album's run time, the use of beats is varied: some tracks feature up-tempo, skittering beats, while other tracks place emphasis on isolated vocal samples overlaid on city ambience. The collection was released in May 2017.

    Molto Bureau designed the name and visual image of vinyl record and cover, reflecting futuristic mood of the set. Our decision was to create solid R letter stressing the rawness of compositions. The collection was divided into 2 sides: light and dark, as well as the city that combines opposite feelings. It was additionally expressed in the color spectrum.
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  • 08/06/18--00:58: Ranger Eau De Toilette


  • Design: Sol Benito
    Project Type: Produced, Commercial Work
    Location: Mumbai, India
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Glass Bottle, Leather, Paper, Plastic
    Printing Process: Hydropinting

    An appropriate expression for the man who loves outdoors as much as he enjoys indoors, this product concept was chalked out from the creative agenda of ‘man is the product of the Earth’ where we took another element – the wood – that is symbolic alter ego of the Man. A heady mix of burly ruggedness with soothing charm, this wooden look gives the whole product-packaging unit a muscular appeal while adding a shade of mystery to it.

    The brief underlined the need to create a sturdy yet suave product concept that expresses earthiness, elegance and enigma.

    Taking the strong metaphor of a heavy wood log and combining it with the smooth tactile experience through a very selective material as Leather, we transformed the product into a sensory delight. The challenge was to cater to mainly GCC market where – as a natural fact – there is not much jungle available. So we used color, texture, printing technique etc to come up with a product that not only delivers a stunning visual but also a tangible experience of product’s USP.

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  • 08/06/18--00:59: Rosiran (Rose Water)


  • Design: Masoud Rostami
    Project Type: Produced, Commercial Work
    Location: Qom, Iran
    Packaging Contents: Rose water
    Packaging Substrate / Materials: Glass Bottle

    Bumps on the bottle are based on an understanding of the shape of the dome-shaped architectural roofs of Isfahan. Label design with the idea of the celestial nature of the product (due to its high quality imitation) was used by Iranian art angels, with their hair flowing from the mud and flying round the bottle. The color of the glass will be shiny and will be printed directly on the glass.

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  • 08/06/18--00:59: My Bakery

  • Design: Eiyou Studio
    Project Type: Produced, Commercial Work
    Client: My bakery
    Location: Lefkada, Greece
    Packaging Contents: Baked goods
    Packaging Substrate / Materials: Paper, Plastic

    Since 1988 "Thermos family" has been producing at their own bakery with pure ingredients, lots of love and care for what they do.

    So a new "need" came up since the new generation took over. A reminder of the good old days, needed to be stated. Old recipes with modern ways - Same love and care with respect to the tradition from young people.

    How can we describe best all of the above? A look at the past showed us how important was the bread to people in the good old days. That's why the family put so much effort so that led to...

    Hug! Holding something that is precious close to you. Showing love, warmness, care.

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    Design: Shanshan Chen
    Project Type: Student Project
    School: Pratt Institute
    Course: Packaging Design Thesis II
    Tutor: Eric O'Toole
    Location: Brooklyn, United States
    Packaging Contents: Bathing Products: Shampoo, Hair Conditioner, Body Wash
    Packaging Substrate / Materials: Eco Resin, Eco Cement, Paper Composite, Copper, Paper Board

    Today’s fast-paced lifestyle has flooded our lives with mass-produced materials and unmindful waste. Bathing and other relaxing activities have increasingly become an outlet to release the stress of our hectic lives. I am exploring a sustainable solution to throwaway culture through a system of customized refillable bath products. Consumers who value product experience are able to build a deeper emotional bond with product lines while maximizing packaging longevity and reducing environmental impacts.

    ANEU is a unique new approach of personal body and hair care. It is a customizable and sustainable products line using exclusively precious ingredients from “nature’s pharmacy." ANEU challenges the form of the existing bathing products' easily thrown-away packages, and it offers a new daily bathing ritual, an experience that allows you to relax, pamper yourself by starting and ending your day anew.

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  • 08/06/18--01:02: Goodi

  • Design: Redfire
    Creative & Strategic Director: Colin Downing
    Art Director: Natasha Alimova
    Designer/ Illustrator: Helena Jeory
    Retouching: Laia Pampalona
    Digital Designer: Lans Jiang
    Photography: Charles Mackenzie
    Stylist: Marie Low
    Project Type: Produced, Commercial Work
    Client: Goodness Foods Ltd.
    Location: New Zealand
    Packaging Contents: Apple Snacks
    Packaging Substrate / Materials: Flow Wrap
    Printing Process: Gravure

    Goodi is an innovative new snack brand offering healthy and delicious treats for the school lunchbox. As the saying goes - an apple a day keeps the doctor away. These super crunchy apple crisps contain one apple - that is dried with no added sugar, 100% natural and 99% fat free.

    Our Thinking:
    We wanted the packaging to appeal to a school aged audience - key acquisition influencers for repeat purchase.

    Our Approach:
    Our strategy determined a clean and simple approach which had to communicate visually - without reading any copy or content.

    Our Solution:
    The graphics create an unmistakable look and feel that is clean, simple and fun, yet still appeals to the mums and dads who are buying the snacks. Key purchase information head the pack without influencing the packaging hierarchy, clearly speaking the health benefits of Goodi. The tone of voice engages our audience in a friendly manner and compliments the typography which is based off an old style school book. The apples were hand painted in watercolour then computer rendered, giving authenticity to our audience.

    An overall simple design with a cheerful look.
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  • 08/06/18--01:06: Taste Red. Taste Molto.

  • Design: Molto Bureau
    Project Type: Self Promotion
    Location: Kyiv, Ukraine
    Packaging Contents: Jelly
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Molto is a brand bureau which became one year old in May 2017. Thinking of anniversary celebration the team was reminiscing about the main attributes of a celebration in childhood. Of course a dessert table couldn’t do without a cake and homemade colored jelly.

    Therefore jelly typography became the uniting element of celebration and communication. It was supported by the celebration’s motto: “Taste Red, Taste Molto”. Every customer received a gift box with a jelly letter of our logo together with an invitation to the celebration as gratitude for being an essential part of our first year. All the letters were cut out and wrapped up by hand. Carrying on our experiment, we created a poster and a tear-off calendar with time countdown, in which jelly letters were melting as the celebration day approached.

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  • 08/06/18--01:06: Principia Tasting Room


  • Design: Toropinto
    Project Type: Produced, Commercial Work
    Client: Principia
    Location: Mexico
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper, Glass, Cardboard
    Printing Process: Digital Printing

    The tasting room’s brand is an extension of Principia Brewery. We gave continuity to the main concepts: science and discovery tied to the five categories of flavors. Each icon is a universal expression of: acidity, sweetness, sourness, saltiness and umami. The line repetition sustains the idea of existence and everything that has yet been discovered.

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    Design: Studio Chapeaux
    Project Type: Produced, Commercial Work
    Client: Lapp & Fao — French cocoa dusted truffles
    Location: Hamburg, Germany
    Packaging Contents: French cocoa dusted truffles
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Lapp & Fao's new truffle series is the culinary manifesto for the sweet life. Finest french chocolatier art paired with dangerously tasty fillings, amuse your stomach and mind in eight different creations. A real sweetness. Which, above all, makes you happy. The new packaging design was intended to convey this feeling in a striking way.

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  • 08/06/18--01:19: By the Horns


  • Design: Nebojsa Matkovic
    Project Type: Produced, Commercial Work
    Client: By The Horns Brewing Co.
    Photo: Milos Milenkovic
    Location: Serbia

    By the Horns is a London based brewery working since 2011. and for the 2018 they planned to launch their first can line.

    I got a short description of the art direction: "we want a bold looking design with a combination of vintage / retro / steampunk and a touch of grunge for the old factory feel". My task was to design a logo, default beer can, labels for their 6 core beers, keg badges and shipping box for the cans.

    Logo concept:"To have the bull by the horns" means to have the situation under control... this guys are making some tasty beer so in this matter they have things under control... hop with bull horns as a brewery symbol? Sure!

    Can design: Cans would be printed in the print factory and labels for each beer would be added later in the brewery. Since each beer is a story for itself I needed to come up with a can design that is subtle, that will just add some depth to the overall look when each label is placed.
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  • 08/06/18--22:21: Essence


  • Design: Elsa Gohier
    Project Type: Student Project
    School: ECV
    Location: France
    Packaging Contents: Tea
    Packaging Substrate / Materials: Cardboard

    This packaging was made for Flowering tea, a bundle of dried tea which leaves all its perfume when the flower hatch in the water. The packaging seems to be for a perfume bottle, but it keeps secretly some flowering tea. The design symbolizes the flavour of the tea, by a vaporous form which illustrates the flower's color and its shape.

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  • 08/06/18--22:24: OneTaqwa Ramadan Calendar


  • Design: Lee Buffham-Wade
    Production: Lucas Luxury Packaging
    Project Type: Produced, Commercial Work
    Client: OneTaqwa
    Location: London
    Packaging Contents: Luxury Calendar
    Packaging Substrate / Materials: Cardboard
    Printing Process: Flexography, Foil Stamping and premium finishes

    Created to be given as gift for those celebrating the 30 days of Ramadan OneTaqwa's aim was to be the world's finest Ramadan Date calendar.

    This exquisite package design was inspired by the richness of the Islamic geometrical patterns as well as delicate arabesque motifs and crafted with incredible attention to detail. Each layer of the packaging was designed to take you on a journey each day to 30 beautiful individual date filled boxes. Every layer designed to semi conceal and hint at the next, from the semi transparent overwrap with gold foil and subtle varnishes through to detailed foiling the design becomes more colourful the further in you get, each layer delighting.

    It was imperative that the production and finish be of the highest quality, the pattern work was very intricate and detailed requiring precision production and to create a hand-feel that delivered a luxury experience. Lucas Luxury Packaging did a superb job of producing the box and with total understanding of the level of quality required.

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  • 08/06/18--22:24: Lubimoe Moloko


  • Design: a.studio branding agency
    Designer: Ekaterina Gorn
    Art-director: Anna Trofimova
    Creative director: Dmitrii Artemev
    Project Type: Produced, Commercial Work
    Location: Novosibirsk, Russia
    Packaging Contents: Sour cream, yoghurt

    The A.STUDIO agency has developed a packaging design for thermostatic sour cream and yoghurt from the “Lubimoe Moloko” brand. The design is based on an interpretation of an idea – a product that matures right in its jar. The agency managed to utilise this concept to differentiate the brand from similar products – and present in on the shelf in a new way.

    The package represents a small jar covered with a towel, inside which a natural product turns sour. In order to make it easier for the buyer to navigate through the assortment, the “towel” color varies depending on the fat content, or on the taste of the yoghurt. The brand recognises customer desire to take care of their health – and this is why the product packaging specifies its health properties: “a lot of protein for a healthy diet”, and “improves digestion”. The rear labelling advises dressing salads with yoghurt instead of mayonnaise and finding outmore about how thermostatic products are produced.

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  • 08/06/18--22:25: Eve's Bagel chips rebrand


  • Design: Flipside studio
    Project Type: Produced, Commercial Work
    Client: Eves bakery
    Location: USA
    Packaging Contents: Bagel chips
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Bradford-on-Avon based Flipside Studio has recently completed the rebrand for Eve's Bagel Chips.

    The theme we ran with was that of New York, for snacks made from real New York bagels. We looked at various routes and executions including illustration and visual puns. The chosen packaging features iconic New York photography, with a bagel style badge and colour coding for each flavour.

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