Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Showcase


Channel Catalog


Channel Description:

Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

older | 1 | .... | 394 | 395 | (Page 396) | 397 | 398 | .... | 458 | newer

    0 0
  • 08/12/18--21:47: Atlas Apothecary


  • Design: Claire Hartley
    Project Type: Produced, Commercial Work
    Client: Atlas Apothecary
    Photographer: Tara Liondaris
    Stylist: Becky Creed
    Location: London, UK
    Packaging Contents: Skincare
    Packaging Substrate / Materials: Glass
    Printing Process: Digital printing

    Atlas Apothecary is a range of skincare products with fragrances inspired from around the world. Drawing inspiration from the awesome sights, wholesome scents and ample flavours of nature, the collection of 100% natural products are all about nurturing, right from the roots.

    From middle-eastern spices to hearty countryside herbs, the bespoke blends required a beautifully unique brand image to match.

    Using nothing but natural ingredients, the Atlas Apothecary collection is lovingly handmade in the UK. Offering a mix of scrubs, washes, oils and balms to calm skin ailments and nourish healthy skin. An all-round authentic experience is further enhanced by the addition of a simple reusable cotton pouch, perfect for protecting each piece.

    As the collection takes you from an evening stroll through a Tuscan ‘Valley’ to the fresh daybreak dew of the ‘Bay’ – each fragrance transports you in an instant.

    From a tranquil amethyst ‘Meadow’ to the sensual ruby ‘Kasbah’ – each series within the collection takes on a hue and name to reflect the mood of its blend. A feeling of calm, beautiful therapy runs through the entire range as it appeals to both the senses and the soul.

    Read more

    0 0
  • 08/12/18--21:48: San Zhu Liang Facial Mask


  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China

    San Zhu Liang is a facial mask and it's main ingredients are extracted from oats, we chose the shape of oats in the graph. We picked the color of the oats for the outer box, making the product more closely related to oats.

    Read more

    0 0
  • 08/12/18--21:49: Stryyk.


  • Design: Limited Edition Design
    Creative Director: Paul Greeno
    Strategy & Positioning: James Poletti & Paul Greeno
    Photography: Rob Lawson
    Project Type: Produced, Commercial Work
    Client: Stryyk
    Location: London, UK
    Packaging Contents: Zero-proof spirits.
    Packaging Substrate / Materials: Glass, Aluminium, Cork
    Printing Process: Screen Printed

    Stryyk. Zero-proof spirits.

    Positioning, brand identity and packaging for this innovative range of distilled zero-proof spirits.

    We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.

    A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.

    Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.

    Read more

    0 0
  • 08/12/18--21:50: The Foxtale


  • Design: Think Bold Studio
    Creative director: Hugo Marques
    Project Type: Produced, Commercial Work
    Location: Aveiro, Portugal
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Digital printing, foil stamping

    Fox Tale is a Premium edition Dry Gin from Portugal, printed in blind emboss and turquoise and gold foil, the label has a vintage mood while looking fresh and appealing to a young audience.

    What's Unique?
    The label is " fully dressed" in turquoise foil and blind emboss adding a feeling of texture and craft.

    Read more

    0 0



    Design: RYSKA Design
    Project Type: Concept
    Location: KYIV, Ukraine
    Packaging Contents: Beer
    Packaging Substrate / Materials: Matte dark glass bottle, metal foil, paper
    Printing Process: Digital printing

    We found the answer to the question, what would a person wish after the first step on the moon?

    The answer is obvious, he would not mind feeling the taste of rye, caramel and well-fried barley malt, which saturate the taste with light bitterness and a note of chocolate. It's a Dark American Stout. Beer is as mysterious and intoxicating as the dark side of the moon.

    Read more

    0 0
  • 08/13/18--23:26: Danissimo Limited Edition


  • Design: AVC
    Project Type: Produced, Commercial Work
    Client: DanonBel
    Location: Minsk, Belarus
    Packaging Contents: Cocktail

    The special taste in “Danissimo – berries ice scream” is created for delight on a summer’s day. The limited edition design reflects the nature of the product: bright and rich.

    The large illustration of the cold delicacy and the light appetizing colours tempt to try the novelty and enjoy the taste. The contrast and brevity of the design make the packaging expressive and noticeable on the supermarket shelf.

    Read more

    0 0
  • 08/13/18--23:27: Zhigulevskoe - Redesigned


  • Design: AVC
    Project Type: Produced, Commercial Work
    Client: Bobruisk Brovar
    Location: Minsk, Belarus
    Packaging Contents: Beer

    The redesigned label of “Zhigulevskoe” from “Bobruisk Brovar” is designed to brighten the brand on the supermarket shelf and to update the look of the product. At the same time, it was important to save the recognition and character of the brand beloved by many.

    The style-forming constants were rethought – the corporate yellow background as well as the logo on the blue dice. The colours have turned brighter, which sharpened the contrast. This added the necessary boldness to the packaging. Moreover, the diagonal position of the logo acts as a special effect to make the logo more noticeable.

    The heraldic elements, which are not quite relevant to the spirit of the times, were replaced with an engraving depicting Minsk in the 70s. Together with the stained-glass font, it supports the necessary nostalgic mood. The reference to Minsk and the translation of the label into the Belarusian language emphasize the Belarusian origin of the product, which for many customers is a sign of quality.

    Read more

    0 0
  • 08/13/18--23:27: Shaka Tea Redesign


  • Design: McLean Design
    Project Type: Produced, Commercial Work
    Client: Shaka Tea
    Location: Walnut Creek, CA
    Packaging Contents: Mamaki Tea
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexo

    Often misunderstood by tourists, Shaka is more than a photo-op hand gesture. It's an authentically Hawaiian way of life based on kindness, humility, and aloha spirit. This indigenous Mamaki tea is an outward expression of that ethos, supporting both the native culture and its community. Our lei-shaped label strikes a respectful balance between pop culture iconography and the ancient heritage of a proud people.

    Read more

    0 0
  • 08/13/18--23:29: Tos-Morel


  • Design: Hi! Estudio
    Project Type: Concept
    Location: Tepatitlan, Mexico
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Flexography

    Tos Morelo, an artisanal gin of Mexican origin. Inspired by sunsets of the peninsula of Baja California in the southeast of Mexico, the desert and tropical climate of San José del Cabo and electronic music with Latin American influences and bossanova, an identity emerges with a manifesto of apparently diversified color that invites us to contemplate it with the intention to generate a feeling of celebration, vacation and rest.

    Read more

    0 0
  • 08/13/18--23:29: Titanwolf Gaming

  • Design: Felix Schmidt
    3D Artists: Claudius Dreyer, Katharina Feldheimer, Denis Braun
    Marketing: René Schwab
    Project Type: Produced, Commercial Work
    Client: Titanwolf Gaming
    Location: Hannover, Germany
    Packaging Contents: Gaming Products, Mechanical Keyboards, Gaming Mouse
    Packaging Substrate / Materials: Matt Paper
    Printing Process: Digital printing

    The Vision of Titanwolf Gaming contains the goal to be the next step in the future in of gaming products. Be fully equipped for your next gaming session. Wether it's mechanial keyboards, gaming mouses with high quality sensors or mouse pads with an unique design. Titanwolf will support you on your way to be the MVP in every game.

    To underline this idea of high-quality gaming we wanted the packaging to be outstanding, modern and with a clear affiliation to the gaming industry. A simple kind of typography and a unique "Titanwolf" illustration are the base for the different kinds of packaging. The Illustration from the packaging also continues its way through the products (mouse pads) and leaves its mark in the field of different gaming brands.
    Read more

    0 0



    Design: LINEA - The Spirits Valley
    Project Type: Produced, Commercial Work
    Client: RHUMS J.M
    Location: Martinique, France
    Packaging Contents: Rum

    Rhum J.M, the agricultural rum brand from the north of Martinique, presents “J.M Joyau Macouba”, a limited edition with the participation of LINEA, the Design Agency from the Spirits Valley. It has been designed as a real exotic patchwork and an invitation to travel in the very heart of the unique brand environment. The decorative elements have been printed on a sleeve and take up the typical codes of this jewel: the famous view above the red roofs of the distillery, the bridge with the spring water from Mount Pelée, one of the sugar-cane cutting machine or the olfactory workshop where all the flavours of Rhum J.M. develop themselves.

    Read more

    0 0
  • 08/13/18--23:31: Lumberjack Craft Beer


  • Design: Telmo Cuenca
    Project Type: Produced, Commercial Work
    Client: Lumberjack Cerveza Artesanal
    Location: Loja, Ecuador
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Lumberjack Craft Brewery based in Loja, Ecuador. The Lumberjack brand, emerged with the idea of a rustic style, manly, within an environment of axes, saws, forests, etc., attached to the taste and style of its creator and Brewing Master: Noela Burneo.

    Originally the design of the label and logo of the brand was developed from a somewhat stereotyped style for beers (shields, spikes, golden gradients), which did not fully exploit the theme or image of the product.

    The design of the new Lumberjack image highlights the rustic and strong style, the manly and the classic tools of a wood worker, the setting with wood texture and personalized typography for the style.

    Read more

    0 0
  • 08/13/18--23:32: KNOT Living


  • Design: Karina Zhukovskaya
    Project Type: Produced, Commercial Work
    Client: KNOT living
    Location: Minsk, Belarus
    Packaging Contents: Decor and lifestyle accessories
    Packaging Substrate / Materials: Ceramics, Paper
    Printing Process: Digital printing

    KNOT living is a small family business, in which founders create a collection of home decor and lifestyle accessories inspired by Nature and the idea of minimalism.

    «Our logo shows two knots connected to each other - for us it is a symbol of simplicity but in the same time it is a strong connection between us and our home, our family, our life-work.
    Our main goal is to create simple, beautiful and meaningful products for sustainable living. We believe that “less is more” and we want to show a lifestyle in which people can buy less but live better.»

    All products are handmade and created by the founders in cooperation with their talented partners. The main values of this brand ​​are high quality, sustainability and minimalism. KNOT living create only eco-friendly products. That’s why we chose beautiful, high quality and sustainable materials to create package that can be used in everyday life for years. Every little detail in this project is extension of brand’s philosophy - philosophy of simple things.

    Read more

    0 0
  • 08/13/18--23:33: Faith in Nature - Rebrand


  • Agency: The Space Creative
    Creative Director: David Thomson
    Designer: Andre Peathey-Johns
    Project Type: Produced, Commercial Work
    Client: Faith in Nature
    Location: Bath, United Kingdom

    The natural skincare company founded by Rivka Rose has been rebranded by Bath-based agency The Space Creative, the brand’s first refresh since being founded 44 years ago.

    The bright and bold new packaging, which will roll out across Faith’s extensive range of body and hair care products, was developed under the theme ‘nature is the boss’, reflecting the strength and vibrancy of the naturally-derived ingredients contained within their products. Clearer on pack messaging communicates the brand’s natural positioning: 99% natural origin, no SLS or parabens, vegan, animal cruelty free, and made in the UK.

    David Thomson, Creative Director of The Space Creative says that the design celebrates the untamed beauty of nature with hand drawn illustrations. “Nature is a powerful and enriching force, and we wanted the packaging to reflect that.” says Thomson “Also it was vital to create something that people would be proud to have on their bathroom shelf.”

    Bringing in new consumers to the brand and enabling everyone to make natural choices is key to Faith in Nature’s strategy, which means gaining listings in the multiples is important to the future of the business.

    Thomson adds, “The brand’s amazing credentials and naturally effective products were not being communicated by their look and feel on shelf. In a competitive environment like Boots, brand standout and believability are paramount. We are honoured that, after 44 years, Faith in Nature have entrusted their rebrand to us and we hope we’ve done them proud.”

    The new look has had a transformative effect on listings and initial sales in Boots have exceeded targets.

    Chief Executive of Faith in Nature, Joy Parkinson, says the rebrand has been a positive experience all round.

    “We are delighted with the brand redesign that The Space Creative have developed for us. They worked very closely with the team at Faith in Nature, which allowed them to get fully under the skin of what the brand is all about. There is only one word that sprung to mind when they presented the new design ideas to us... Wow!! Our new bottles and labels are now on shelf, look amazing, and fully bring to life the essence of the brand.”
    Read more

    0 0
  • 08/13/18--23:33: Olga Pumpkin Seed Oil

  • Design: Metaklinika
    Project Type: Produced, Commercial Work
    Client: JS&O
    Location: Belgrade, Serbia
    Packaging Content: Pumpkin Seed Oil

    Olga pumpkin seed oil is a high quality oil produced by JS&O from Novo Miloševo. Our team has designed a packaging which highlights the premium quality of the product and the fact that it is produced as a mix of traditional and modern technology, in strictly controlled conditions.

    We drew inspiration from the fields of Vojvodina plain and the rich cultural and historical heritage of this region. The Vojvodina pastoral dominated by the endless plains was presented in the autumn period, at the time when pumpkins are collected.

    The main motif on the labels is the iconic Vojvodina landscape which includes arable land, farms, horses, carriages, ducks, storks, pigs, horses, acacia, poplars, willows, etc. This set of motifs forms a vivid narrative which easily evokes association to the typical Vojvodina landscape.

    The name of the oil, the choice of paper and its texture, as well as the gold foil print and the finishing touches emphasize the premium character of the product. The minimal colour scheme highlights the illustration while the simple typography underlines the quality of the product.

    Read more

    0 0
  • 08/13/18--23:34: President

  • Manufacturer: Domen Print
    Project Type: Produced, Commercial Work
    Client: President
    Location: Ukraine
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Paper, Glass bottle
    Printing Process: Sandwich printing, UV varnishing, Volume foil stamping

    High-quality vodka "President" is made in Lviv - a city with ancient European history, culture and factory manufacturing tradition of high-quality alcoholic drinks production since 1782! Vodka "President" has appeared as a result of the extraordinary discovery. The book «Gorzelnictwo» (1895, Lwow) - «Horilchanstvo" which collected experience and recipes for production and purification of alcoholic drinks was discovered in laboratory archives of the vodka factory. One of the updated technology recipes lay on the basis of vodka "President" production

    Labels of President vodka with many interesting technologies proudly printed by Domen Print.

    Read more

    0 0



    Design: Jam&Co Design Pty Ltd
    Project Type: Produced, Commercial Work
    Client: Vesco Foods
    Location: Osborne Park, Australia
    Packaging Contents: Fast Food
    Packaging Substrate / Materials: Plastic, Paper

    Frozen meal experts, Vesco, approached Jam&Co to create a new sub-brand and packaging design for their new On The Menu Power Bowls.

    Honest and Authentic
    Key to the success of the design was showing that the food was honest and authentic.

    Tapping the meal bowl trend
    The product is aimed at tapping into into the growing food trend of beautifully styled meals in bowls. With the frozen meals category being relatively untouched for many years, the launch of these products produced a huge opportunity for Vesco.

    Read more

    0 0
  • 08/14/18--21:50: Sol

  • Design: Soulsight
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Location: USA

    Brewing up authenticity, vibrancy, and Sol
    With the hot summer months in full swing, beer lovers are reaching for their favorite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging.

    When MillerCoors recently relaunched the Mexican import brand Sol, they partnered with Chicago-based, brand agency Soulsight to redesign a vibrant new look & feel that stands out amongst the competition and further solidifies the brand as a high-premium offering.

    Steeped in 119 years of history, Sol is a storied brand that was inspired by a ray of sunlight streaming through a hole in the brewery’s roof. Drawing upon this moment of inspiration, the brew master created a refreshing, lighter-bodied lager to differentiate itself from the darker beers of the era. With so much history behind the global brand, Soulsight’s creative team had to master the fine balance of repositioning and modernizing it with fresh energy, while retaining its iconic heritage to ensure the redesign didn’t alienate existing brand loyalists comprised of 21- to 29-year-old consumers.

    “We had a lot of conversations about how to capture the spirit of this brand, and the main touch points we kept coming back to is the old signage around Mexico — the old tin signs and the murals,” said Graham Ebetsch, senior design director at Soulsight. “We wanted to leverage the brand’s heritage in a really meaningful way to create a strong sense of place by drawing out the colors and vibrancy of the heart of Mexico.”

    The initial step included taking stock of which core equities to carry into the new look & feel. Soulsight identified two of the most prominent and recognizable design elements conveying the brand’s personality — its bold, red script and sun graphic. The team worked to clean up the on-pack communication then refined the brand mark to be more appealing and approachable. Applying a meaningful treatment of the sun iconography (a visual representation of the Spanish word “Sol”) gives the brand a sense of placement with the sun shifted lower and more vibrant rays radiating across the pack to illuminate the script. A brighter color palette replaces the previous black and white dominated background, lending a fresher, more optimistic feel.

    “We’re bringing back the sun to Sol,” said Elizabeth Hitch, marketing manager for Sol. “With the brand having such a rich, consistent design history, it would be a total miss if we did not restore its heritage-inspired iconography and bring it back to the United States for this relaunch. The idea was to connect with consumers with a message rooted in authenticity and optimism. The new packaging is the first step in making that connection.”

    The sun is not the only nod to the authenticity of Sol’s Mexican heritage. Medallions placed at the bottom of pack and the top of the cans serve as credibility cues through a stylized interpretation of the gold medals awarded to the beer around the turn of the century. New on-pack messaging adds clarity in communicating that this is an authentic Mexican lager or Cerveza, Original de Mexico.

    The refreshed design was applied to all of Sol’s offerings, including bottles, 12 oz. cans, single serve 24oz. cans, and six-pack and 12-pack cartons. Additional global applications of the rebrand include on- and off-premise look & feel, instore POS, interactive consumer experiences at festivals and events, as well as holiday rollouts slated for 2019.

    Read more

    0 0
  • 08/14/18--21:50: Lobster Belgian IPA


  • Design: Ilona Belous
    Project Type: Produced, Commercial Work
    Client: Delicateka
    Location: Lviv, Ukraine
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle, paper box

    Lobster is limited edition craft beer for a summer season. First labels were created in summer 2017 and beer was realized in a small limited edition. The same year "Lobster" won a silver medal in worldwide competition "World Beer Idol 2017" in the Czech Republic. After successful realization, it was re-released in summer 2018.

    The target market is young people, who like to try new things and experiment with different tastes. My challenge was to make this product fresh, eye-catching and not usual for the beer market. An interesting fact about Lobster is that it's one and only Belgian IPA beer despite the label it comes with. Both, me and the client, decided to make a white and black design of labels for the same kind of beer. The idea was to provide a choice of color to the customers, so they can take the one they like most and play a little bit with their minds.

    Read more

    0 0
  • 08/14/18--21:52: Hartai Pepper


  • Design: Éva Michelisz
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Pepper
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    Paprika is one of the most important spice of the Hungarian gastronomy, therefore it is important to increase its good reputation. On the other hand it is important to get a fresh, contemporary appearance for the younger generation.

    Hartai Paprika is a small family business that prepares its products with traditional techniques to achieve high quality. The product has lively red colour and rich flavor, which remind us to a typical Hungarian meal, that we eat with our family and friends.

    The goal was to create a unique and remarkable brand, which respects the traditions, fresh and youthful.
    Read more

older | 1 | .... | 394 | 395 | (Page 396) | 397 | 398 | .... | 458 | newer