Felicitas

August 22, 2018, 11:00 pm

Design: 43oz.com - Design Studio
Creative Director: Alex Kodimsky
Project Type: Produced, Commercial Work
Location: Moldova, Ukraine
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, tactile varnish

A fresh outlook, vivid colors and emotions, the ease of being and the ability to savor the moment - these concepts have laid the foundation for the new series of wines Felicitas, which our studio has developed the label design for. The product has been aimed for the medium price segment of the Ukrainian wine market, which is dominated by traditional packaging styles. The client wanted to break the mold and make the product communicate with young and interesting people - namely those, for whom the wine was made for.

The label design for Felicitas wines instantaneously catches the eye with the vivid images of young people in the central part of the label. It was important for the client to show who the product is destined to - young, bright people, who want to try something new and different. The portraits are enhanced with vivid colorful doodles, which emphasize the light and playful mood of the composition. And thanks to the inverted placing of the portraits upside down, the product momentarily draws the consumer’s attention on the shelf with its unusual look, different from the temperate classic solutions common for this market segment.

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Obáaa!

August 22, 2018, 11:06 pm

≫ Next: Podkovan

≪ Previous: Felicitas

Design: BR Design
Project Type: Produced, Commercial Work
Client: Obáaa!
Location: Lisbon, Portugal
Packaging Contents: Alcopops
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

The briefing was about creating a new brand for a range of alcopops from Brazil.

The strategy was based on the idea of celebrating happiness, inspired on the Brazilian people, by designing a brand with a positive and joyful personality.

The brand name Obáaa! means “Yeahhh!” in Brazilian Portuguese and translates moments of big happiness, inviting people to party and drink a relaxing cold drink.

The brand is bold and the labels are illustrated with fruits and palm tree leafs, in a modern tropical graphic design approach.

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Podkovan

August 22, 2018, 11:07 pm

≫ Next: Teangle Matcha

≪ Previous: Obáaa!

Design: R Agency
Creative director: Illia Anufrienko
Creative group head: Dima Liutyi
Copywriter: Kateryna Anufrienko
Project Type: Produced, Commercial Work
Client: Podkovan
Location: Kyiv, Ukraine
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset Printing

Backround:
While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age.

Idea:
When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You're in for the ride of your life.

Execution:
Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).

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Teangle Matcha

August 22, 2018, 11:09 pm

≫ Next: The Tale of 'Cuoi'

≪ Previous: Podkovan

Design: Mara Rodríguez
Project Type: Produced, Commercial Work
Client: Teangle
Location: Gijón, Asturias, Spain
Packaging Contents: Matcha Tea
Packaging Substrate / Materials: Plastic

Branding & Packaging design Teangle, a lovely Canadian matcha brand.

Matcha tea has its origin in the Japanese tea ceremony and it is a high quality product with antioxidant properties for our body and mind. That’s why in our design, we based on the Japanese and yoga culture, trying to connect with our target that cares about their health, not only physical but also mental.

We use as a main element the Mandala, a symbolic diagram that in Buddhism represents the evolution of the universe with respect to a central point. We play with the intensity of a single color for each of the references: Ginger & Lemongrass, Chai, Ceremonial and Cooking Matcha. For the Cooking one, as it is a product used only for cooking, we made a small variation in the Mandala using for its creation typical pastry items, thus making the product more identifying.

For the elaboration of the logo, we use a sans serif typeface, bringing simplicity and delicacy to the logo. As a distinctive element, we create a triangle that symbolizes the lotus position characteristic of Yoga and shows directly the meaning of the brand (Tea + Triangle) and its main values: balance, spirituality and health.

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The Tale of 'Cuoi'

August 22, 2018, 11:12 pm

≫ Next: Multicopy

≪ Previous: Teangle Matcha

Design: The Purpose Group
Creative Directors: Do Dang Thuong, Le Huy Anh
Art Directors: Duy Anh Nguyen, Thien Huong Ngo
Designers: Duy Anh Nguyen, Thien Huong Ngo, Quan Nguyen
Copywriter: Vinh Sy Huu
Illustrator: An Nguyen
Photography: Yes Studio
Project Type: Produced, Commercial Work
Client: The Coffee House
Location: Ho Chi Minh, Vietnam
Packaging Contents: Moon Cake, Tea
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital Printing, Foil Stamping, Diecut

Limited Edition Mooncake packaging for The Coffee House, Vietnam's fastest growing coffee chain.

A reimagining of a classic children's fable on the Mid-Autumn season, with slight steampunk twist. Whereas mooncake packaging trends lean more and more towards the delicacy aesthetics, our design team chose to champion the characters ands spirits that carry on the this festive season culture.

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Multicopy

August 23, 2018, 11:04 pm

≫ Next: Oma Organics

≪ Previous: The Tale of 'Cuoi'

Design: Mustasch
Project Type: Produced, Commercial Work
Client: Stora Enso
Location: Sweden
Packaging Contents: Paper
Packaging Substrate / Materials: Paper

The Stora Enso brand Multicopy needed a stronger connection to its heritage – the fresh, Nordic forests where the raw materials used to manufacture this sustainable office paper are sourced. To it being produced in the same mill – Nymölla in the south of Sweden – since 1977. The environmental aspect is vital and the colour green is a given when creating packaging and marketing material for Multicopy. There are three products in the Multicopy range; Multicopy Presentation and Multicopy Zero each got an additional colour to strengthen their ”individuality", within the brand identity. The concept of this refreshed brand is about Nordic simplicity. About respect for nature and for the people making, selling and using Multicopy.

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Oma Organics

August 23, 2018, 11:04 pm

≫ Next: Onkel Toms Craft Beer

≪ Previous: Multicopy

Design: Hearted Design & Strategy
Project Type: Produced, Commercial Work
Client: Oma Organics
Location: Cascavel Brazil
Packaging Contents: Raspberry, Blueberry
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Oma Organics was born with the intention of working with commercial and industrial agriculture, delivering fresh, healthy and still not frequently cultivated products in Brazil. Beginning its activities with blackberries and raspberries, the company aims until 2022 to industrialize its products, as well as to explore other organic crops. The visual identity seeks to convey the mission of the company and the attributes of its products, as well as to support future expansions.

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Onkel Toms Craft Beer

August 23, 2018, 11:05 pm

≫ Next: Philco Lightning

≪ Previous: Oma Organics

Design: mr
Project Type: Produced, Commercial Work
Client: Onkel Toms
Location: Uebeschi, Switzerland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Corporate and label design for Onkel Toms, a Swiss microbrewery from Thun, which produces a big range of craft beers. The available assortment is never big but always different. Because of the small amounts and the ongoing creation of new types of beer it needed a simple and flexible solution. Since Onkel Toms is (so far) a semi-commerical beer producer, it was important as well to have cost-saving etiquettes.

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Philco Lightning

August 23, 2018, 11:05 pm

≫ Next: Viva La Devolución!

≪ Previous: Onkel Toms Craft Beer

Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: PHILCO
Location: Argentina
Packaging Contents: Lamps
Packaging Substrate / Materials: Plastic, Paper, Cardboard
Printing Process: Offset

Philco begins his career in the segment of lighting lamps and plays all across the spectrum! The new lighting line from Philco is inserted in different sales channels, reaching consumers with very technical information from a clear and accessible place, in order to attract the public that does not know the brand in this new segment.

The great challenge was to achieve competitive proposals in a market with such a broad and competent shelf market, research and analysis were essential to determine the place of the brand and the position of Philco Lighting in the intermediate range, with projection to the high range of the category.

We focus the information on three communication axes: energy saving, type of lighting and technology. We rely on a system sufficiently rich in colors, fonts, shapes and signs that could communicate the technical information in a clear and simple way for the average consumer .

A great project that is open to new technologies and new presentations.

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Viva La Devolución!

August 23, 2018, 11:07 pm

≫ Next: Primera Cosecha

≪ Previous: Philco Lightning

Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Becker Beer
Location: Chile
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits, with a young and fresh identity.

The new bottle attemp to promote returnable marketing in its individual formats. The brand invites consumers to participate in a new returnable system, where both of them benefit for the competitive price. For this, we developed the concept of “¡Viva la Devolución!” enhancing the differential of the returnable bottle, resignifying its benefits and values.

We focus on direct communication of the “round trip” of the bottle as a symbol of Becker, accompanying you at all times and always having fun. We achieve a powerful pack, which differs from its competition and at the same time strongly identifies with the brand.

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Primera Cosecha

August 23, 2018, 11:07 pm

≫ Next: Los Pasos

≪ Previous: Viva La Devolución!

Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Bodega Septima - Codorníu Raventós
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Offset

First edition of an unique wine
The first crops happen only once in a lifetime and you never certainty know how they are going to be. This is the case of an exceptional circumstance where all the factors are aligned to give an exceptional quality product.

In Astor we look to materialize that sensation and give this wine an handcraft imprint (from its typographical combinations to the chromatic use), which represents the conjugation of the effort in all the process factors involved.
This is a label that explains, that count, that reports what refers to this first particular and great harvest.

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Los Pasos

August 23, 2018, 11:15 pm

≫ Next: I Do Bridal

≪ Previous: Primera Cosecha

LOS PASOS is a radical project, a paradigm shift, breaking with the structures of yesteryear and bringing it back to life again.

The brand required a powerful renewal, something that brings it to the present and becomes it competitive in a segment where the update is the constant.

Without losing the values and the trajectory of the brand, we resignified the concept of Los Pasos to endow it with the traditional spirit that it has and we take it to the world of the vineyards, the oneiric, the enjoyment and the traditions.

In short, we took it out of its comfort zone and brought a brand back to today.

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I Do Bridal

August 23, 2018, 11:16 pm

≫ Next: G-Drive Transformers

≪ Previous: Los Pasos

Design: PurpleDash Branding Boutique
Project Type: Produced, Commercial Work
Client: I Do Bridal
Location: Kuwait
Packaging Contents: Wedding accessories
Packaging Substrate / Materials: Cardboard
Printing Process: Foil Stamping

We were summoned to develop the new creative brand identity of I Do Bridal, Kuwait. The client felt that their previous branding did not reflect the high level of couture gowns they offer. Along with an interior redesign of all the stores, the new identity was launched, much more refined, elegant and chic.

After carefully studied their competitors, we realized that the majority of them lacked effectiveness in their branding, and that was a great advantage to the positioning of I Do Bridal as a premium leader brand in the wedding dresses industry.

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G-Drive Transformers

August 23, 2018, 11:17 pm

≫ Next: Carex 25 years - Redesigned

≪ Previous: I Do Bridal

Design: Clёver Branding
Project Type: Produced, Commercial Work
Client: Gazpromneft
Location: Moscow, Russia
Packaging Contents: Energy drink
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Project Type: Student Project

June 22, 2017 in Russia, premiered, already loved by Russian viewers, the American blockbuster "Transformers: The Last Knight". The fact that the rental of this film in Russian cinemas will be successful, no one doubted. The pre-premiere promo campaign began long before the event itself and was vivid and large-scale. In support of the film, a lot of POS-materials were released: from billboards of the most diverse formats, to a lot of branded souvenirs and consumer products.

The company Gazpromneft acted as a partner of the show "Transformers: The Last Knight" and together with the film company "Central Partnership" held a co-branding action of its brand G-Drive. The main goal of this action was the use of joint positioning for the successful promotion of both products - indeed, the film best reflects the philosophy of the G-Drive brand - giving each car unrivaled power leading to victory.

The main object of branding became energy drinks G-Drive. These energy companies have long gone beyond the retail outlets at Gazpromneft gas stations and they are drunk not only by drivers on a long journey - the most ordinary people, far from the helm, chose the benefits of G-Drive.

To solve this interesting and responsible task was entrusted to experts of the company Clёver Branding. Designers of our agency are also great fans of Michael Bay's creativity, so work on the new label of energy drink G-Drive was very enthusiastic. The label had to look really powerful. To do this, it was decided to get rid of small details and a blurry background. Against the background of deep black space, the characters of the film fulfill their combat mission. They have no time to stop to pose for the audience: they are in the dynamic, in the impetuous movement forward to victory. And a large hashtag #ЭТОМОЩНО (eng. It's Powerfull), placed vertically, enhances this effect. In this label, the characters of the film, charged with G-Drive energy, are successfully used, which ultimately brings a synergistic effect for both products.

Bottles with energy G-Drive went on sale during the film in Russia and did not go unnoticed among the Russians, which brought additional profits to Gazpromneft. The film company "Central Partnership" also received direct benefit from such cooperation. The world film rental was more than triumphant: with a budget of 217 million dollars, the fees amounted to more than 605 million dollars. And experts from Clёver Branding are very pleased that, thanks to their work for G-Drive, they can share this bright success.

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Carex 25 years - Redesigned

August 23, 2018, 11:17 pm

≫ Next: Great Women Spirits by Francis Ford Coppola

≪ Previous: G-Drive Transformers

Design: PB Creative
Project Type: Produced, Commercial Work
Client: Carex
Location: London
Packaging Contents: Handwash
Packaging Substrate / Materials: Plastic

The UK’s number one handwash brand Carex is celebrating its 25th anniversary with a portfolio refresh by brand and packaging design agency PB Creative.

A new icon
PB Creative was tasked with defining a core brand message and bringing balance and unity to the packaging portfolio. The team worked closely with Carex to reappraise the brand and create a strong core aesthetic that could stretch and flex across each of the different tiers.

To achieve this, PB Creative developed an iconic droplet device to reflect Carex’s USP as the leading antibacterial handwash brand, and create synergy across the Core, Fun Editions and newly developed Advanced ranges. The new design encapsulates the core brand message – ‘Cleaning, Caring & Protecting’ – and also allows scope for future growth.

Standing united
PB Creative co-founder and director, Pete Hayes, says: “The biggest challenge was to deliver unity. We needed to champion the different aesthetic shifts and personalities that exist within the Carex family, while consolidating the range with a consistent brand look and feel. We were keen to move Carex into a more contemporary area.

“We began at the brand’s heartland – with the five SKUs that form the foundation of the Core Carex range. We created the iconic droplet structure as the key, ownable brand equity, delivering clarity and coherency to the messaging hierarchy, which was then developed across the other tiers.”

A different class
The new Advanced range further leverages the droplet, employing a pearlescent, semi-transparent bottle finish, silver pumps and a metallic label substrate to deliver a more premium proposition.

Contemporary graphic textures reinforce each product’s efficacy – a floral design denotes ‘Care’; diamond geometrics, ‘Clean’; the structured hexagonal backdrop, ‘Protect’.

The droplet core asset remains consistent across the Fun Editions tier also, but with the playfulness of each variant dialled up to reflect the enticing ‘flavours’, including Bubble Gum, Strawberry Laces and Love Hearts.

Carex global head of brand, Ian Henderson, says: “We’re really passionate about the new design – the droplet stands for Carex now. PB Creative has delivered against a challenging brief, bringing together different personalities in a unified and iconic way, while maintaining the existing visual qualities of the brand. We are proud to have been category leader for 25 years – the new design reflects our brand strengths, supported with a clear and cohesive range hierarchy.”

The celebratory ‘25 year’ banner will remain on pack for up to six months following a nationwide roll-out, which runs from August 2018.

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Great Women Spirits by Francis Ford Coppola

August 23, 2018, 11:18 pm

≫ Next: Blood X Sweat X Tears Vodka

≪ Previous: Carex 25 years - Redesigned

Designer: Francis Ford Coppola, Stephen Faustina
Project Type: Produced, Commercial Work
Client: The Family Coppola
Director of Spirits: Kathleen Murphy
Senior Buyer/Planner: Camille Picott
Photos: Chad Keig
Location: USA
Packaging Substrate / Materials: Glass

Read more

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Blood X Sweat X Tears Vodka

August 23, 2018, 11:22 pm

≫ Next: Valaam

≪ Previous: Great Women Spirits by Francis Ford Coppola

Company: Wolf Spirit
Project Type: Produced, Commercial Work
Client: Blood Sweat Tears Vodka
Location: Eugene, Oregon, USA
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen Printing

Born from fierce independence and a thirst for rebellion, Blood x Sweat x Tears Vodka is our one-finger salute to all who try to keep us in their own little box. Slow distilled and freeze filtered, it’s the vodka crafted for the misfits. The ones who forge their own path, despite the constant bruises and scars. The ones who rewrite the rules only to break them again. The ones who make it their status quo to never be status quo. The spirit of the wolf is alive and well in Blood x Sweet x Tears Vodka Misfits welcome

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Valaam

August 23, 2018, 11:44 pm

≫ Next: Tobacco Teeth

≪ Previous: Blood X Sweat X Tears Vodka

Design: Depot WPF
Project Type: Produced, Commercial Work
Location: Russia

Minimalism, cleanliness, primordiality, kindness, completeness and modernity - these words are suitable both for the natural products and Depot WPF packaging design. In combination with the modern approach to Russian traditional typography and with an exceptionally "clean" packaging design, Valaam will become one of the most authentic brands in the modern market.

The yellow circle, which instantly attracts the eye, is a symbol of sun, warmth, kindness, emphasizing the bright image of products under the brand "Valaam". The brand creates the confidence that the products associated with Valaam were created with pure thoughts and a pure soul. They are called to bring peace, peace and prosperity to our home.

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Tobacco Teeth

August 24, 2018, 12:11 am

≫ Next: Made for Florida

≪ Previous: Valaam

Design: Miroslav Vujovic
Project Type: Concept
Packaging Content: Ciggerattes
Location: Serbia

Miroslav Vujovic has made this visual as a example of a campaign with a goal to raise awareness of the harmful effects of tobacco. Anti-smoking campaigns are still the most effective way to at least deter new smokers from picking up the bad habit.

Miroslav Vujovic aka Graforidza has a MA degree in architecture. He has won many awards such as Red Dot, A’ Design Award, Graphis, Wolda (twice). Many of his logos have been featured in leading international brand magazines.

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Made for Florida

August 24, 2018, 2:59 am

≫ Next: Illusion Craft Beer

≪ Previous: Tobacco Teeth

Design: Break Maiden
Project Type: Produced, Commercial Work
Client: Made Coffee
Location: St.Petersburg, Russia

How do you withstand your typical Florida summer? Cold Coffee. That's been Made Coffee's motto since they opened up shop in 2015. After successfully launching a line of canned cold brew they figured they'd pay homage to their home state. Made for Florida is Made Coffee's tribute to sunshine and good times. And that's exactly what we had in mind when designing this limited release label for the cannery; everything there is to love about the Sunshine State.

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