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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 08/22/18--23:00: Felicitas

  • Design: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Location: Moldova, Ukraine
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing, tactile varnish

    A fresh outlook, vivid colors and emotions, the ease of being and the ability to savor the moment - these concepts have laid the foundation for the new series of wines Felicitas, which our studio has developed the label design for. The product has been aimed for the medium price segment of the Ukrainian wine market, which is dominated by traditional packaging styles. The client wanted to break the mold and make the product communicate with young and interesting people - namely those, for whom the wine was made for.

    The label design for Felicitas wines instantaneously catches the eye with the vivid images of young people in the central part of the label. It was important for the client to show who the product is destined to - young, bright people, who want to try something new and different. The portraits are enhanced with vivid colorful doodles, which emphasize the light and playful mood of the composition. And thanks to the inverted placing of the portraits upside down, the product momentarily draws the consumer’s attention on the shelf with its unusual look, different from the temperate classic solutions common for this market segment.
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  • 08/22/18--23:06: Obáaa!


  • Design: BR Design
    Project Type: Produced, Commercial Work
    Client: Obáaa!
    Location: Lisbon, Portugal
    Packaging Contents: Alcopops
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing

    The briefing was about creating a new brand for a range of alcopops from Brazil.

    The strategy was based on the idea of celebrating happiness, inspired on the Brazilian people, by designing a brand with a positive and joyful personality.

    The brand name Obáaa! means “Yeahhh!” in Brazilian Portuguese and translates moments of big happiness, inviting people to party and drink a relaxing cold drink.

    The brand is bold and the labels are illustrated with fruits and palm tree leafs, in a modern tropical graphic design approach.
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  • 08/22/18--23:07: Podkovan


  • Design: R Agency
    Creative director: Illia Anufrienko
    Creative group head: Dima Liutyi
    Copywriter: Kateryna Anufrienko
    Project Type: Produced, Commercial Work
    Client: Podkovan
    Location: Kyiv, Ukraine
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset Printing

    Backround:
    While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age.

    Idea:
    When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You're in for the ride of your life.

    Execution:
    Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).

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  • 08/22/18--23:09: Teangle Matcha


  • Design: Mara Rodríguez
    Project Type: Produced, Commercial Work
    Client: Teangle
    Location: Gijón, Asturias, Spain
    Packaging Contents: Matcha Tea
    Packaging Substrate / Materials: Plastic

    Branding & Packaging design Teangle, a lovely Canadian matcha brand.

    Matcha tea has its origin in the Japanese tea ceremony and it is a high quality product with antioxidant properties for our body and mind. That’s why in our design, we based on the Japanese and yoga culture, trying to connect with our target that cares about their health, not only physical but also mental.

    We use as a main element the Mandala, a symbolic diagram that in Buddhism represents the evolution of the universe with respect to a central point. We play with the intensity of a single color for each of the references: Ginger & Lemongrass, Chai, Ceremonial and Cooking Matcha. For the Cooking one, as it is a product used only for cooking, we made a small variation in the Mandala using for its creation typical pastry items, thus making the product more identifying.

    For the elaboration of the logo, we use a sans serif typeface, bringing simplicity and delicacy to the logo. As a distinctive element, we create a triangle that symbolizes the lotus position characteristic of Yoga and shows directly the meaning of the brand (Tea + Triangle) and its main values: balance, spirituality and health.

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  • 08/22/18--23:12: The Tale of 'Cuoi'


  • Design: The Purpose Group
    Creative Directors: Do Dang Thuong, Le Huy Anh
    Art Directors: Duy Anh Nguyen, Thien Huong Ngo
    Designers: Duy Anh Nguyen, Thien Huong Ngo, Quan Nguyen
    Copywriter: Vinh Sy Huu
    Illustrator: An Nguyen
    Photography: Yes Studio
    Project Type: Produced, Commercial Work
    Client: The Coffee House
    Location: Ho Chi Minh, Vietnam
    Packaging Contents: Moon Cake, Tea
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital Printing, Foil Stamping, Diecut

    Limited Edition Mooncake packaging for The Coffee House, Vietnam's fastest growing coffee chain.

    A reimagining of a classic children's fable on the Mid-Autumn season, with slight steampunk twist. Whereas mooncake packaging trends lean more and more towards the delicacy aesthetics, our design team chose to champion the characters ands spirits that carry on the this festive season culture.
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  • 08/23/18--23:04: Multicopy


  • Design: Mustasch
    Project Type: Produced, Commercial Work
    Client: Stora Enso
    Location: Sweden
    Packaging Contents: Paper
    Packaging Substrate / Materials: Paper

    The Stora Enso brand Multicopy needed a stronger connection to its heritage – the fresh, Nordic forests where the raw materials used to manufacture this sustainable office paper are sourced. To it being produced in the same mill – Nymölla in the south of Sweden – since 1977. The environmental aspect is vital and the colour green is a given when creating packaging and marketing material for Multicopy. There are three products in the Multicopy range; Multicopy Presentation and Multicopy Zero each got an additional colour to strengthen their ”individuality", within the brand identity. The concept of this refreshed brand is about Nordic simplicity. About respect for nature and for the people making, selling and using Multicopy.

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  • 08/23/18--23:04: Oma Organics


  • Design: Hearted Design & Strategy
    Project Type: Produced, Commercial Work
    Client: Oma Organics
    Location: Cascavel Brazil
    Packaging Contents: Raspberry, Blueberry
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Oma Organics was born with the intention of working with commercial and industrial agriculture, delivering fresh, healthy and still not frequently cultivated products in Brazil. Beginning its activities with blackberries and raspberries, the company aims until 2022 to industrialize its products, as well as to explore other organic crops. The visual identity seeks to convey the mission of the company and the attributes of its products, as well as to support future expansions.

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  • 08/23/18--23:05: Onkel Toms Craft Beer


  • Design: mr
    Project Type: Produced, Commercial Work
    Client: Onkel Toms
    Location: Uebeschi, Switzerland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Corporate and label design for Onkel Toms, a Swiss microbrewery from Thun, which produces a big range of craft beers. The available assortment is never big but always different. Because of the small amounts and the ongoing creation of new types of beer it needed a simple and flexible solution. Since Onkel Toms is (so far) a semi-commerical beer producer, it was important as well to have cost-saving etiquettes.

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  • 08/23/18--23:05: Philco Lightning


  • Design: ASTOR Branding
    Creative Directors: Matías Frade, Federico Poscek
    Project Type: Produced, Commercial Work
    Client: PHILCO
    Location: Argentina
    Packaging Contents: Lamps
    Packaging Substrate / Materials: Plastic, Paper, Cardboard
    Printing Process: Offset

    Philco begins his career in the segment of lighting lamps and plays all across the spectrum! The new lighting line from Philco is inserted in different sales channels, reaching consumers with very technical information from a clear and accessible place, in order to attract the public that does not know the brand in this new segment.

    The great challenge was to achieve competitive proposals in a market with such a broad and competent shelf market, research and analysis were essential to determine the place of the brand and the position of Philco Lighting in the intermediate range, with projection to the high range of the category.

    We focus the information on three communication axes: energy saving, type of lighting and technology. We rely on a system sufficiently rich in colors, fonts, shapes and signs that could communicate the technical information in a clear and simple way for the average consumer .

    A great project that is open to new technologies and new presentations.
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  • 08/23/18--23:07: Viva La Devolución!

  • Design: ASTOR Branding
    Creative Directors: Matías Frade, Federico Poscek
    Project Type: Produced, Commercial Work
    Client: Becker Beer
    Location: Chile
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits, with a young and fresh identity.

    The new bottle attemp to promote returnable marketing in its individual formats. The brand invites consumers to participate in a new returnable system, where both of them benefit for the competitive price. For this, we developed the concept of “¡Viva la Devolución!” enhancing the differential of the returnable bottle, resignifying its benefits and values.

    We focus on direct communication of the “round trip” of the bottle as a symbol of Becker, accompanying you at all times and always having fun. We achieve a powerful pack, which differs from its competition and at the same time strongly identifies with the brand.

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  • 08/23/18--23:07: Primera Cosecha


  • Design: ASTOR Branding
    Creative Directors: Matías Frade, Federico Poscek
    Project Type: Produced, Commercial Work
    Client: Bodega Septima - Codorníu Raventós
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Offset

    First edition of an unique wine
    The first crops happen only once in a lifetime and you never certainty know how they are going to be. This is the case of an exceptional circumstance where all the factors are aligned to give an exceptional quality product.

    In Astor we look to materialize that sensation and give this wine an handcraft imprint (from its typographical combinations to the chromatic use), which represents the conjugation of the effort in all the process factors involved.
    This is a label that explains, that count, that reports what refers to this first particular and great harvest.

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  • 08/23/18--23:15: Los Pasos


  • Design: ASTOR Branding
    Creative Directors: Matías Frade, Federico Poscek
    Project Type: Produced, Commercial Work
    Client: Bodega Septima - Codorníu Raventós
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Offset

    LOS PASOS is a radical project, a paradigm shift, breaking with the structures of yesteryear and bringing it back to life again.

    The brand required a powerful renewal, something that brings it to the present and becomes it competitive in a segment where the update is the constant.

    Without losing the values and the trajectory of the brand, we resignified the concept of Los Pasos to endow it with the traditional spirit that it has and we take it to the world of the vineyards, the oneiric, the enjoyment and the traditions.

    In short, we took it out of its comfort zone and brought a brand back to today.
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  • 08/23/18--23:16: I Do Bridal

  • Design: PurpleDash Branding Boutique
    Project Type: Produced, Commercial Work
    Client: I Do Bridal
    Location: Kuwait
    Packaging Contents: Wedding accessories
    Packaging Substrate / Materials: Cardboard
    Printing Process: Foil Stamping

    We were summoned to develop the new creative brand identity of I Do Bridal, Kuwait. The client felt that their previous branding did not reflect the high level of couture gowns they offer. Along with an interior redesign of all the stores, the new identity was launched, much more refined, elegant and chic.

    After carefully studied their competitors, we realized that the majority of them lacked effectiveness in their branding, and that was a great advantage to the positioning of I Do Bridal as a premium leader brand in the wedding dresses industry.

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  • 08/23/18--23:17: G-Drive Transformers


  • Design: Clёver Branding
    Project Type: Produced, Commercial Work
    Client: Gazpromneft
    Location: Moscow, Russia
    Packaging Contents: Energy drink
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography
    Project Type: Student Project

    June 22, 2017 in Russia, premiered, already loved by Russian viewers, the American blockbuster "Transformers: The Last Knight". The fact that the rental of this film in Russian cinemas will be successful, no one doubted. The pre-premiere promo campaign began long before the event itself and was vivid and large-scale. In support of the film, a lot of POS-materials were released: from billboards of the most diverse formats, to a lot of branded souvenirs and consumer products.

    The company Gazpromneft acted as a partner of the show "Transformers: The Last Knight" and together with the film company "Central Partnership" held a co-branding action of its brand G-Drive. The main goal of this action was the use of joint positioning for the successful promotion of both products - indeed, the film best reflects the philosophy of the G-Drive brand - giving each car unrivaled power leading to victory.

    The main object of branding became energy drinks G-Drive. These energy companies have long gone beyond the retail outlets at Gazpromneft gas stations and they are drunk not only by drivers on a long journey - the most ordinary people, far from the helm, chose the benefits of G-Drive.

    To solve this interesting and responsible task was entrusted to experts of the company Clёver Branding. Designers of our agency are also great fans of Michael Bay's creativity, so work on the new label of energy drink G-Drive was very enthusiastic. The label had to look really powerful. To do this, it was decided to get rid of small details and a blurry background. Against the background of deep black space, the characters of the film fulfill their combat mission. They have no time to stop to pose for the audience: they are in the dynamic, in the impetuous movement forward to victory. And a large hashtag #ЭТОМОЩНО (eng. It's Powerfull), placed vertically, enhances this effect. In this label, the characters of the film, charged with G-Drive energy, are successfully used, which ultimately brings a synergistic effect for both products.

    Bottles with energy G-Drive went on sale during the film in Russia and did not go unnoticed among the Russians, which brought additional profits to Gazpromneft. The film company "Central Partnership" also received direct benefit from such cooperation. The world film rental was more than triumphant: with a budget of 217 million dollars, the fees amounted to more than 605 million dollars. And experts from Clёver Branding are very pleased that, thanks to their work for G-Drive, they can share this bright success.

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  • 08/23/18--23:17: Carex 25 years - Redesigned


  • Design: PB Creative
    Project Type: Produced, Commercial Work
    Client: Carex
    Location: London
    Packaging Contents: Handwash
    Packaging Substrate / Materials: Plastic

    The UK’s number one handwash brand Carex is celebrating its 25th anniversary with a portfolio refresh by brand and packaging design agency PB Creative.

    A new icon
    PB Creative was tasked with defining a core brand message and bringing balance and unity to the packaging portfolio. The team worked closely with Carex to reappraise the brand and create a strong core aesthetic that could stretch and flex across each of the different tiers.

    To achieve this, PB Creative developed an iconic droplet device to reflect Carex’s USP as the leading antibacterial handwash brand, and create synergy across the Core, Fun Editions and newly developed Advanced ranges. The new design encapsulates the core brand message – ‘Cleaning, Caring & Protecting’ – and also allows scope for future growth.

    Standing united
    PB Creative co-founder and director, Pete Hayes, says: “The biggest challenge was to deliver unity. We needed to champion the different aesthetic shifts and personalities that exist within the Carex family, while consolidating the range with a consistent brand look and feel. We were keen to move Carex into a more contemporary area.

    “We began at the brand’s heartland – with the five SKUs that form the foundation of the Core Carex range. We created the iconic droplet structure as the key, ownable brand equity, delivering clarity and coherency to the messaging hierarchy, which was then developed across the other tiers.”

    A different class
    The new Advanced range further leverages the droplet, employing a pearlescent, semi-transparent bottle finish, silver pumps and a metallic label substrate to deliver a more premium proposition.

    Contemporary graphic textures reinforce each product’s efficacy – a floral design denotes ‘Care’; diamond geometrics, ‘Clean’; the structured hexagonal backdrop, ‘Protect’.

    The droplet core asset remains consistent across the Fun Editions tier also, but with the playfulness of each variant dialled up to reflect the enticing ‘flavours’, including Bubble Gum, Strawberry Laces and Love Hearts.

    Carex global head of brand, Ian Henderson, says: “We’re really passionate about the new design – the droplet stands for Carex now. PB Creative has delivered against a challenging brief, bringing together different personalities in a unified and iconic way, while maintaining the existing visual qualities of the brand. We are proud to have been category leader for 25 years – the new design reflects our brand strengths, supported with a clear and cohesive range hierarchy.”

    The celebratory ‘25 year’ banner will remain on pack for up to six months following a nationwide roll-out, which runs from August 2018.

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    Designer: Francis Ford Coppola, Stephen Faustina
    Project Type: Produced, Commercial Work
    Client: The Family Coppola
    Director of Spirits: Kathleen Murphy
    Senior Buyer/Planner: Camille Picott
    Photos: Chad Keig
    Location: USA
    Packaging Substrate / Materials: Glass

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  • 08/23/18--23:22: Blood X Sweat X Tears Vodka

  • Company: Wolf Spirit
    Project Type: Produced, Commercial Work
    Client: Blood Sweat Tears Vodka
    Location: Eugene, Oregon, USA
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screen Printing

    Born from fierce independence and a thirst for rebellion, Blood x Sweat x Tears Vodka is our one-finger salute to all who try to keep us in their own little box. Slow distilled and freeze filtered, it’s the vodka crafted for the misfits. The ones who forge their own path, despite the constant bruises and scars. The ones who rewrite the rules only to break them again. The ones who make it their status quo to never be status quo. The spirit of the wolf is alive and well in Blood x Sweet x Tears Vodka Misfits welcome

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  • 08/23/18--23:44: Valaam


  • Design: Depot WPF
    Project Type: Produced, Commercial Work
    Location: Russia

    Minimalism, cleanliness, primordiality, kindness, completeness and modernity - these words are suitable both for the natural products and Depot WPF packaging design. In combination with the modern approach to Russian traditional typography and with an exceptionally "clean" packaging design, Valaam will become one of the most authentic brands in the modern market.

    The yellow circle, which instantly attracts the eye, is a symbol of sun, warmth, kindness, emphasizing the bright image of products under the brand "Valaam". The brand creates the confidence that the products associated with Valaam were created with pure thoughts and a pure soul. They are called to bring peace, peace and prosperity to our home.
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  • 08/24/18--00:11: Tobacco Teeth


  • Design: Miroslav Vujovic
    Project Type: Concept
    Packaging Content: Ciggerattes
    Location: Serbia

    Miroslav Vujovic has made this visual as a example of a campaign with a goal to raise awareness of the harmful effects of tobacco. Anti-smoking campaigns are still the most effective way to at least deter new smokers from picking up the bad habit.

    Miroslav Vujovic aka Graforidza has a MA degree in architecture. He has won many awards such as Red Dot, A’ Design Award, Graphis, Wolda (twice). Many of his logos have been featured in leading international brand magazines.
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  • 08/24/18--02:59: Made for Florida

  • Design: Break Maiden
    Project Type: Produced, Commercial Work
    Client: Made Coffee
    Location: St.Petersburg, Russia

    How do you withstand your typical Florida summer? Cold Coffee. That's been Made Coffee's motto since they opened up shop in 2015. After successfully launching a line of canned cold brew they figured they'd pay homage to their home state. Made for Florida is Made Coffee's tribute to sunshine and good times. And that's exactly what we had in mind when designing this limited release label for the cannery; everything there is to love about the Sunshine State.

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