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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 08/26/18--22:32: Illusion Craft Beer


  • Design: Kim Ngan (Mio)
    Project Type: Student Project
    School: FPT Arena Multimedia
    Course: Graphic Design
    Tutor: Hiep HD
    Location: Ha Noi, Vietnam
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital Printing

    Illusion is an unreal craft beer company.

    The inspiration for this package comes from optical illusions and the basic lesson of movements and curves I learnt in school. The purpose is to create a beer package that not only matches special characteristics of craft beer which are freedom, diversity and originality, but also makes customers want to pick the bottle up from the first sight.

    The company focuses on stout with high level of ABV and IBU, therefore my choices for color were black (strong beer) and rainbow gradient (flavor explosion).

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  • 08/26/18--22:32: Soursop Juice Drink


  • Design: Haness
    Packaging design: Hanphong
    Project Type: Produced, Commercial Work
    Client: Hima Cordyceps
    Location: Ho Chi Minh, Vietnam
    Packaging Contents: Soursop juice
    Packaging Substrate / Materials: Aluminium
    Printing Process: Flexography

    Soursop juice drink is a new product from Hima manufacturer. The drink contains significant amounts of vitamin C, vitamin B1 and vitamin B2.

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  • 08/26/18--22:33: Magritte Café


  • Design: Viola Lenkey
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    This is a surrealist cafe. This is a place where instead of your fast morning coffee, the artist souls and art-lovers can stay longer and get inspiration, see exhibitions of contemporary artists.

    René Magritte inspired the place. It is like rather a small gallery with lots of photos, paintings and graphics than a cafe. The target audience is between 20-30 year old people, but everybody who is in love with surrealism. So it is a perfect place to enjoy good coffees and art in the same time and meet other people with the same interests.

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    Design: Sowl Creative Studio
    Project Type: Produced, Commercial Work
    Client: Sokola Premium Chocolate Bars
    Location: Larisa, Greece
    Packaging Contents: Chocolate Bars
    Packaging Substrate / Materials: Paper & aluminum Fold
    Printing Process: Flexography & Foil Stamping

    This premium chocolate project was created with fine materials of the patisserie CHOCOLA. Mandalas symbolise unity and harmony, so we considered that they would be the perfect design to depict this taste experience externally.

    The tasting procedure made us to get lost among the flavours and odors in the world of cocoa.

    A journey that starts in every bite. Α fresh and plain design is what came in our mind from the first moment. For the external part we chose 350gr Old Mill paper from the collection by Perraki company in combination with metal and pastel pantone colors while the aluminum pink gold internal wrapping prepares you ideally for what will follow.
    Enjoy it !

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  • 08/26/18--22:35: Nomikai


  • Design: Dutch East Design + Warren Red
    Photography: Steph Goralnick
    Project Type: Produced, Commercial Work
    Client: Nomikai
    Location: New York, NY
    Packaging Contents: Wine
    Packaging Substrate / Materials: Aluminium Can

    Nomikai is an expanding startup canned wine and cocktail company. The company’s first product, Nomikai Fizzy Rosé, makes use of a diverse selection of vineyards across the sunny state of California and is sold in 187 ml cans that are portable, smashable, and ready to enjoy at every moment. . The goal of the design was to depict the drink in a simple way so it has a dominant presence on the shelf. The subtle gradient and dots were created to represent the fizzy rosé itself. Since Nomikai Fizzy Rosé hit shelves in May 2017, it has become a great success, being featured in Brides magazine and top canned wine articles.

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  • 08/26/18--22:38: Buco Coffee Manufacture

  • Design: Molto Bureau
    Project Type: Produced, Commercial Work
    Client: Buco Coffee Manufacture
    Location: Kyiv, Ukraine
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Foil
    Printing Process: Flexography

    Buco Coffee Manufacture is a Ukrainian coffee manufacturer that imports coffee from various countries, roasts and sells it since 2015. The brand has two lines: coffee beans for HoReCa sector and ground coffee for retail. The brand has recently opened its own coffeehouse chain in Chernivtsi, developing the market and overall level of coffee culture in the city.

    For launching the product in 2015 Buco used a cartoon owl as the main brand image. For several years the brand has expanded and required substantial changes. Together with change of positioning and target audience expansion it was necessary to reconceive the visual style of the brand.

    Molto Bureau rebranded Buco, having developed strategic platform of the brand, logo and visual identity, and redesigned two lines of coffee. To keep loyal audience, it was decided not to refuse from the owl image but to reborn it into the new, stronger brand image. Buco brand had to declare its expertise and show that they are genuine connoisseurs of coffee culture. A prestigious night bird came to take place of a weird owl.

    The renewed owl was endowed with a power of the guardian. A little bit magical, with a coffee branch in claws, the owl came to the defense of the most valuable coffee beans. Two versions of the logo were designed for the brand: main logo encircled for use on packaging, clothes, stickers and other key elements of communication, and also more minimalistic logo – the owl’s head – for use in small sizes and on the back of packaging. The brand received the new color palette. Black – the color of coffee and night – was chosen as the main color. Auxiliary color palette consists of five colors used to differentiate various SKU of coffee beans for HoReCa sector, volumes of cups, tastes of smoothies and other products. A branch of coffee, which is a part of the main logo, became an additional identity element.
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  • 08/26/18--22:40: Motoluxe


  • Design: Supreme—DBA
    Project Type: Produced, Commercial Work
    Client: Motoluxe
    Location: London, UK
    Packaging Contents: Fashion
    Packaging Substrate / Materials: Paper
    Printing Process: Hot Foil

    Following more than 40 years in hibernation, Supreme—DBA were tasked with reawakening and repositioning the Motoluxe brand and establish it to satisfy the sartorial needs of gentlemen, of all ages and across the world, with an appreciation for British style and the culture of Motorsport.

    We began the project by conducting in-depth research of the 1955's; invaluable time spent in the beginning of the project designing and developing the brand architecture sourced from the period cars, the food, the fashion, the movies and the tone — days spent immersing ourselves in the culture; listening to 24 hour radio transmissions of endurance racing, sifting through 1000's of classic photographs and behind the scenes photos from period Hollywood films informed us (along with our participation in the scene) how to position Motoluxe as the epitome of the Hollywood star and the Great British Brand.

    With ambassadors including Steve McQueen, James Dean and Paul Newman— these gents were true Americans with an unquenchable addiction to great British brands, motorsport and the gentlemen's attire worn by the likes of Mike Hawthorn, Jim Clark as well as icons like Salvador Dali, Mick Jagger and Winston Churchill.

    Taking a dormant brand and positioning it perfectly into what would have been its zenith became our quest and one that fits perfectly with our ethos of attention to detail, and the understanding of the classic car and gentlemen's fashion categories.

    In the 1950's there were no brand guidelines for how a logo should appear on a race car, they were hand painted and individual. No two liveries were the same — perhaps not even symmetrical, creating a living organism that champions alignment, not consistency. This ideology evolved to become the basis of our living brand, with the same idiosyncrasies applied to Motorluxe’s new reformed, varied and organic identity.

    Supreme—DBA created a brand identity consisting of multiple elements; a sophisticated 'brass cast' badge and detailed word-mark, along with variations for different applications — All of these epitomising the idiosyncratic and unsymmetrical nature of the period.

    These, together with an extended family of unstructured sports coats, laid the foundations for a modern collection of performance tailoring that breathes heritage, a brand that is perfect for a contemporary lifestyle and, of course, for travel — whether that be on the road, sea, or by air.

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    Design: Artero Julia, Baeck Ángeles, Suaya Florencia
    Project Type: Student Project
    School: Elisava
    Course: Master in Packaging Design
    Location: Barcelona, Spain
    Packaging Contents: Deodorant + Perfum Sample
    Packaging Substrate / Materials: Plastic
    Printing Process: Serigraphy

    The brief: Create a revolution in personal care.

    New product development: a customizable scent / pack based on someone’s digital feed. In order to customize and personalize a deodorant to Rexona's each brand ambassador, a unique scent has been created based on each one's experiences, travels, preferred colors and style which are reflected in him/her instagram digital feed. A way of gifting someone an instant of that memory they would've probably wanted to last forever.

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  • 08/26/18--22:43: Hello Bio


  • Manufacturer: Pirells Innovative
    Project Type: Concept
    Location: Poland
    Packaging Contents: Tobacco
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    The line of ‘Bio’ packagings is dedicated for the tobacco. The construction of the box is very simple. It has vintage design and reminds paper bag for small products from the past like candies, sweets. The impression is intensifying by the simple and rare colours. Each packaging has a different animal character on the front of the bag. Every animal is a metaphor of the human’s character. This is kind of confirmation that every person is unique. However this packaging would be encouraging and interesting no matter what interests do you have. Everyone will definitely find animal character close to his own character. What is more this kind of packaging would be perfect for the many different products too. Everything depends on the combination of colours and graphic design.

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  • 08/26/18--22:44: Pizza Wine


  • Design: Company & Co.
    Creative Director: Nima Akbari
    Strategic Director: Oscar Danielsson
    Project Type: Produced, Commercial Work
    Client: Grapest Wines & Co.
    Location: Stockholm, Sweden
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital printing & flexography

    Together with some top tier sommeliers in Sweden and with a little help from their friends.

    They created Pizza Wine.

    It is exactly what it sounds like. A really tasty wine that is best enjoyed together with pizza.

    Nima and Oscar really liked wine. So much that they got pretentious about it for a while. They met and became friends through former work at Absolut Vodka's global head office in Sweden.

    But terroir this and grape that, what they really wanted was just a great wine that marries well with the food they loved. But it's not quite as easy as it sounds to find in an ocean full of wine.

    Therefore they created Grapest Wines & Co. with sommeliers and wine producers, to make great wines for our favourite food. Simple as that.

    Pizza Wine kicks off this project of and is the first product of many in the portfolio. The wine is produced by our friend Marco in Emilia-Romagna, Italy and is made by 100% Sangiovese. handpicked in early September when complete ripening is reached and then refined for 6 months.

    But you don't care about our fancy production process. The silver lining here is that it tastes great with pizza.

    Company & Co. Advertising is a Swedish agency, but unlike other ad agencies, they are a Brand House. Agency and venture combined.

    As an agency they work with challenger brands, finding growth opportunities in markets where you're not the leader with a unique set-up of teams. Where strategist and creative always work together, ensuring that the creative height being as high as the strategic height. A no brainer for us marketers, right? Yet they get separated all the time.

    Venture? Yes, we own ventures and challenger brands of our own, to prove our tactics and philosophy. That makes us our own clients, it takes one to understand one, right?

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    Design: Jess Glebe Design
    Owner, Designer, Product Photographer: Jess Glebe
    Co-Owner, Copywriter: Caitlin Riley
    Project Type: Produced, Commercial Work
    Client: Eight Oaks Craft Distillers
    Location: Wyncote, USA
    Packaging Contents: Agave Spirit / Tequila
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: HP Indigo Digital Printing, Hand-Written Batch Number

    Eight Oaks is a veteran-owned craft distillery located in New Tripoli, Pennsylvania. Jess Glebe Design concluded its first package design project for the Eight Oaks limited release, Ocho Robles Agave Spirit, in June of 2018. While the Blue Weber Agave used to create Ocho Robles is sourced from Mexico, the spirit is distilled and bottled at Eight Oaks in PA, and is therefore barred from the “tequila” title. Nevertheless, Ocho Robles shines on shelf and is a staunch contender to any tequila brand. Both the spirit and the label design are an adventurous departure from the existing Eight Oaks portfolio of products, showcasing splashes of color through watercolor agave imagery, landscape illustrations, and ornate Mexican-inspired typography.

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    Design: Davy Dooms
    Project Type: Produced, Commercial Work
    Client: PACK'D
    Location: Antwerp, Belgium
    Packaging Contents: Food Supplements
    Packaging Substrate / Materials: Paper, Foil, Cardboard

    In a world that is passionate about lifestyle and health, it can be overwhelming to pick the right nutrients. Where do you even start?

    PACK’D makes it easy with two pre-made packs of high quality supplements. These little packs of goodness create a total solution for an energized body and a focused mind. A Dawn blend to give your day an energy boost, and a Dusk pack to nourish your body at night. Both designed to deliver you the nutrients your body needs at the times when you need them the most.

    A premium and minimal approach was needed in order to make the packaging stand out within the typical health & gym environment, and appeal both men and women. The main target group are healthy and lifestyle minded people with busy schedules.

    The brand mark refers to the well-known shape of supplement capsules with the typography literally packed within it. Both daily packs are designed using a distinctive and recognisable colour coding that symbolizes dusk and dawn. These soft tones are elegantly combined with black to get your mind and body at ease.

    All packs come in a black papercraft box finished with black foil embossing to achieve a distinguised look.

    PACK’D. Your daily dose of essentials.
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  • 08/26/18--22:47: Mirvac Reimagine Our Values

  • Design: End of Work
    Project Type: Produced, Commercial Work
    Client: Mirvac Property Group
    Location: Australia
    Packaging Contents: Values
    Packaging Substrate / Materials: Printed on uncoated paper stock
    Printing Process: Litho printing with with metallic foils

    We identified Australia's leading property groups corporate values.

    We conceptualised these values into “building blocks”, as a tangible and meaningful way to introduce employees to the Reimagined Values campaign.

    These “building blocks”, effectively packaged Mirvac’s values as a precious consumer product, to inspire and engage employees.

    Our values packaging tagline 'Reimagine our values – Imagine our value'. In our execution and design, it was vital that the “building blocks” physically reflected Mirvac’s values. To achieve this we created iconography, we used striking contrasting colours and messaging foil stamped like a premium quality product.
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  • 08/27/18--22:52: Oquendo Coffee Capsules

  • Design: Mara Rodríguez - Design
    Project Type: Produced, Commercial Work
    Client: Cafés Oquendo
    Location: Gijón, Asturias, Spain
    Packaging Contents: Flavored Coffee Capsules
    Packaging Substrate / Materials: Cardboard

    For this design, we play with 3 main elements:

    An espresso coffee cup with the final product as a main element, distinctive and common to all products, to attract the consumer attention.

    A line illustration of the characteristic flavor element of each capsule, using the technique of chalk to give a touch of quality to the final package: hazelnut, wild berries, cinnamon or vanilla.

    A saturated color bottom part that makes reference to each flavor element (ex: purple for wild berries fruits), which identifies the flavor and stands out against the black background, making it easier to differentiate each product

    In addition, we use a brush script typography that combines with the illustrations, and a sans serif typeface that contrasts with it and gives the whole packaging a touch of modernity.

    Thus, we generate a serious composition, according to the type of product there is inside de packaging and a touch of bright color that shows the different varieties and encourages the consumer to taste all the flavors.
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  • 08/27/18--22:54: Uguisu


  • Design: Ryan Stephany
    Project Type: Student Project
    School: University of Wisconsin - Stout
    Course: Product and Packaging Design
    Tutor: Nagesh Shinde
    Location: Menomonie, WI
    Packaging Contents: Plum Wine
    Packaging Substrate / Materials: Glass Bottle, Washi Paper, Twine
    Printing Process: Digital Printing

    It is said that during Japan's Heian Period, the Ume (Plum) tree in the imperial palace wilted, so the Emperor began looking for a replacement. He found the perfect tree in the mansion of a poet's daughter and had it transferred to his palace. The daughter was sad to part from the tree and she wrote this poem in response: "I will present this tree as this is the command of the Emperor. However, how will I answer to the bush warbler who comes to perch on its branches every year, when it asks me what happened to the tree?" The Emperor was so moved by the daughter’s poem that he gave orders to return the Ume tree back to her.

    This narrative served as inspiration for my brand, Uguisu, which is the Japanese name for the bird in the daughter's poem. Naming my product after the Branch Warbler, a bird native to Japan who can be heard singing in spring from the branches of Ume trees, grounded the product in Japanese symbolism, tradition and lore.

    The Ume tree represents protection as well as rebirth, and the fruit that drops from its branches creates a complex, aromatic, sweet, and tart alcohol when combined with sugar and Sake or Shochu. The classic and beloved Japanese beverage doesn’t get as much attention in America as its counterpart, Sake, but its rise in popularity since 2005 creates a need in the marketplace outside of Japan.

    While Cherry Blossoms are more visually appealing but lacking in fragrance, Ume have a great smell but are not as aesthetically stunning. In Japan, the Ume tree is symbolic of wabi-sabi; it is beautiful because it is natural, raw and imperfect. These insights led the design of the packaging.

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  • 08/27/18--22:55: 100 Hectares 17º

  • Design: Miguel Freitas
    Project Type: Produced, Commercial Work
    Client: 100 Hectares
    Location: Matosinhos, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Offset

    A new release from 100 Hectares winery, this time a 17º Alcohol powerful wine.

    Starting from 100Hectares existing label design concept we developed a new label to promote the essence of this wine, the 17ª alcohol degrees

    17 gold squares are set on top part of this wine to bring consumer's eyes the difference between this Colheita 17º and the usual Colheita.
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  • 08/27/18--22:56: Sacara Body Lotion Shimmer

  • Design: GADI ADAR THINKDESIGN
    Package designer: Rachel Shares-gross
    Project Type: Produced, Commercial Work
    Client: SACARA
    Location: Rehivot, Israel
    Packaging Contents: Body lotion
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing on metal sticker

    The client's instruction was to create a series of products with a strong and innovative presence that conveys the sense of bronze in the color that the product creates. The product entered competition with parallel products on the shelves and required the designers to look for differentiation not only in color but also in graphics.

    The cost of the product required the production of a convincing effect while maintaining a low cost to the customer and therefore the graphics were printed on metal material that created prominence on the shelf. And a clear advantage in preference




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  • 08/27/18--22:57: Triple Point Gin


  • Design: Sant Harwicke
    Project Type: Produced, Commercial Work
    Client: Ginomics LTD
    Location: London, England
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle, Paper
    Printing Process: Digital Printing, Foil Stamping

    Ginomics came to us with the dream of creating a gin inspired by the cutting edge process behind the spirit. We developed the brand concept from scratch, including naming and brand direction, to create a strikingly clean and impactful packaging design inspired by space & technology.

    We worked with Multi-Color Daventry to fully realise our dream for this brand, and they delivered flawlessly as always. They were able to effortlessly implement our design concept with the most precise foiling, embossing and spot varnish in the business, allowing the bottle to sing!

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  • 08/27/18--23:04: Balloon & Whisk


  • Design: Thinking Room
    Creative Director: Eric Widjaja
    Graphic Designer & Illustrator: Ira Carella
    Photographer: Ritter Willy Putra
    Project Type: Produced, Commercial Work
    Client: Balloon & Whisk
    Location: Jakarta, Indonesia
    Packaging Contents: Cakes, Cookies, Wine, and Tea
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital Printing, Foil Stamping

    A cake shop in Northern Jakarta, Balloon & Whisk sells various flavours of cookies, cakes, wine and tea. These things, often times, are not bought by people for themselves but as gifts for whom they care about. A simple, yet powerful display of endearment which reminds the receivers that they're on one's mind. And it is in Balloon & Whisk's spirit to facilitate such sweet acts of gifting.

    The branding revolves around the 'light' or 'air' theme, a theme shared in common by 'balloon' and 'whisk'. Balloon contains air, whereas whisk is a cooking utensil used to incorporate air into a mixture. The 'light' theme is prominent as well in the illustrated characters, each representing different flavours and delicacies.

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  • 08/27/18--23:08: Barbela

  • Design: João Martins
    Project Type: Produced, Commercial Work
    Client: Cerveja Bolina
    Location: Lisbon, Portugal
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, paper label

    It is a special, limited edition, darker than conventional wheat beers, where sweet malt is more pronounced and lower bitterness. A light, fresh and Portuguese, for sure!
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