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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 08/30/18--00:07: FINIST Supreme Vodka


  • Design: Stanislav Kaverzin
    Project Type: Produced, Commercial Work
    Packaging Content: Vodka
    Location: Russia

    FINIST is a new super-premium vodka from Academy of supreme vodka experts which created by small batches only and has no any additives and modifiers.
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  • 08/30/18--23:15: Chocolate Candies Timi


  • Design: Live Animations
    Project Type: Produced, Commercial Work
    Client: KONTI
    Location: New York, USA
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Plastic

    Company Live Animations to order of company «KONTI», one of the biggest producers of confectionary, has released AR-Application with 20 cartoons with the average duration of 3 minutes each. As a result, the many-serial cartoon of 1 hour duration came out! It can be regarded as a full-length animation film in augmented reality. For today no one in the world had done anything like this before.

    Live Animations created a captivating story with teddy bear Timi represented as a series of cartoons in augmented reality. Children can view the cartoons via simple smartphone or a tablet, using the free application, which was also designed by Live Animations. Keys, which open another series or cartoons, are printed directly on the packing.

    Finally, the company succeeded not only in animating of teddy bear Timi, but also in the creation of his world, his friends, showing his character, his mission and rendering much usefulness to the product by adding many tutoring and developing content.
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  • 08/30/18--23:16: TIME


  • Manufacturer: Pirells Innovative
    Project Type: Concept
    Location: Poland
    Packaging Contents: Watch
    Packaging Substrate / Materials: Paper

    This packaging is a premium box for a watch. It is a very simple conception which underlines a smart and stylish product. The desiegners resigned from printing and replaced it by another action. The pattern visible on the packaging is made by cutting. It is a innovative solution for a packaigns made of coloured paper. This way to reduce production steps and costs. However the packaging still looks very impressive. The insert placed inside of the box does not look like usual insert used to hold the watch. It is a reference to cutted pattern on the top of the packaging. Because of that the packaging is unique and stands out from the other packagings. This premium box for a watch is a combination of simplicity and crative designing.

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  • 08/30/18--23:16: Evpatoria Young Wine


  • Design: Daniil Gamalia
    Project Type: Produced, Commercial Work
    Client: Evpatoria Classic Winery
    Location: Evpatoria, Crimea
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Clients task was to develop a new series of labels with bright distinctive design and strong association with Crimea. The point was to find symbols that are common and attractive for wide audience. And develop the style which would be different from a big variety of standard labels on the shelf.

    Crimean nature inspired a visual brand language. Seeing dolphins, feeding seagulls or picking up shells on the beach are pleasant moments that everybody can enjoy. Each sort of wine has a different illustration which depicts a certain animal of sea fauna of Crimea. Label colors are picked to follow the sea theme, they represent shades of water.

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  • 08/30/18--23:17: Yum & Yay Milled Seeds


  • Design: Nik and Carole
    Project Type: Produced, Commercial Work
    Client: Humdinger Foods
    Location: Manchester, UK
    Packaging Contents: Milled Seeds
    Packaging Substrate / Materials: Plastic Pouch
    Printing Process: Flexography

    A positive way to make a difference everyday.

    THE CHALLENGE
    Milled seeds are truly mighty, packed full of nutrients and vitamins, but the market was blinding customers with science. Their appeal was still niche because customers weren’t sure how and when they should be using them.

    THE CUSTOMER
    Busy lifestyles, fussy eaters, unrealistic expectations make healthy eating a minefield. So if ‘Yum & Yay’ was going to succeed, it had to slot into customers’ lives. We needed to show them that a spoonful of Yum and Yay was all they needed. Stirred, sprinkled, blended or simply used to top their favourite food and drinks.

    THE RESULT
    A refreshingly honest and positive brand, that has an inclusive ‘can do’ attitude. No fuss, no faff, just a naturally easy way to say YES to healthy. With listings in Sainsbury’s nationwide and promising early sales, Yum & Yay look to make a positive difference to our everyday lives.

    MAKING IT HAPPEN
    ‘Nik & Carole have been brilliant in helping to create a new brand. They very quickly immersed themselves in the business understanding our challenges with this new brand. They have so much passion for what they do which comes through in their work. They have become a very trusted part of our business in a short space of time” Anne Wareing Innovation and marketing manager at Humdinger Foods.

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  • 08/30/18--23:18: Herbária

  • Design: Klaudia Márton
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, András Gosztom
    Location: Budapest, Hungary
    Packaging Contents: Herbal cosmetics
    Packaging Substrate / Materials: Paper, cardboard, glass bottle
    Printing Process: Digital printing

    HISTORY
    Herbária was established in 1949 to collect, produce, process and trade medicinal plants and to manufacture herbal teas. As a result of the continuous product range widening from the 70’s now several types of teas and tea mixtures both in bags and in filter bags, essential oils, cosmetic products for hair, body, face and mouth care and also natural food are offered.

    Today Herbária Co. is one of the leading companies in the herbal product sector in Hungary.

    RE-DESIGN
    My chosen project is the re-design of HERBÁRIA’s image and packaging. It involves several elements, like the logo, labels, business cards amongst others for the 100% natural and healthy Hungarian products.

    BRAND
    The aim with the project is to establish a modern and eco-conscious brand that represents pure, organic, herbal-based and phytochemical quality products for a company with several decades of usage and manufacturing experience, produced within ethical and environmental-friendly condition, without involving any animal testing.

    The new identity needs to follow a philosophy that is relevant not only the Hungarian, but the international market as well.

    PACKAGING
    With the re-designed packaging amongst the product range, I would like to put the emphasis on the cosmetical products and elevate them to mid-high position on the market, showing the international standard quality which not only mediates value with the ingredients and the manufacturing technology, but also with the new design and form wherein it comes.

    It is crucial to take into consideration that the repacked products should reach out for younger customers, preserving the extant clients as well. Besides, it is essential to define cost-efficient prices, so the new design would not be unrealistically expensive compared to the current priceing.

    I created the final design with a basic unit, that can store various sizes of goods with different inner shapes. Depending on the specific product, the box can be used either in horizontal or vertical position.

    2 UNITS
    The size of the basic box is 15*6*8 cm. The inner shapes – or inner templates – are variable, according to the different dimensions of the specific product lines. These two elements of the packaging enables the diversity of the inner contents, without any need for changing the size or the shape of the basic box.

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  • 08/30/18--23:19: TruSeed Identity


  • Design: Jessica Hord
    Project Type: Student Project
    School: Ball State University
    Tutor: Fred Bower
    Location: Muncie, Indiana
    Packaging Contents: Plant seeds
    Packaging Substrate / Materials: Wildflower Seed Paper
    Printing Process: Digital Printing

    Inspiration:
    After reading the book Eco Packaging Now by Peng Chong and Tony Ibbotson, I was really eager to work with sustainable materials in my design work. I chose to create an identity system and packaging for a fictitious biodegradable seed packaging brand.

    Research:
    After reading Eco Packaging Now I was well-versed in all types of eco packaging from biodegradable to recyclable, but I needed to find the perfect paper for my seed packaging brand. I researched many different types of degradable paper and decided on the Plant Me Seed Paper in premium white with visible wildflower seeds. After selecting the wildflower seed paper, I went through the process of finding the encouraged amount of sun, planting depth, temperature, and amount of water for each kind of plant I wanted to make available.

    Identity Design:
    I decided on the name TruSeed because I wanted the name of the product to embody the purpose of the brand I created. The product is truly just seeds. To symbolize the straightforward honesty of the brand, I went with a clean sans-serif typeface a simple black and grey color palette.

    Packaging:
    For the packaging, I wanted to create a simple design that wouldn't distract from the beautiful colors in the wildflower seed paper. The simpler design uses less ink, creates less waste, and makes the packaging stand out against all of the other seed packages on the shelf. I designed a packaging shape that was different from normal seed packages.

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  • 08/30/18--23:20: Ella Drinks


  • Design: Offshoot Design Ltd
    Project Type: Produced, Commercial Work
    Client: Ella Drinks
    Location: Glasgow, Scotland
    Packaging Contents: Premium Fruit juices
    Packaging Substrate / Materials: Glass Bottles/ PET bottles
    Printing Process: Digital printing

    Offshoot Design worked with Ella Drinks on a complete rebrand. Based in Brechin, Scotland, Ella Drinks have been producing premium fresh fruit drinks for over 20 years. The fruit they use is all grown and harvested locally and their recipes produced to artisan quality.

    We re-designed the Ella Drinks identity and its sub-brands: Angus Apples, Berried and Bouvrage. This branding was then rolled out onto packaging. Collaborating with local illustrator, Marcella Wylie we coupled playful, loose fruit illustrations with clean monochrome typography. We wanted to enhance the premium, adult quality of the brand, yet still honour its honest approach and heritage.
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  • 08/30/18--23:20: Olive Poem - a drop of art

  • Design: høly
    3D artist & Photographer: George Telis
    Project Type: Produced, Commercial Work
    Client: Olive Poem
    Location: Athens, Greece
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screen printing

    Olive Poem is a single estate extra virgin olive oil extracted from the earth of Vrontamas in Lakonia, Greece. Meaning to differentiate itself and stand out for its fine character thanks to its natural ingredients and pure production processes, it sought for a packaging that would tell its story with an artistic and mystical essence.

    The main request was to create a premium-quality brand identity, addressing people with high nutrition and taste standards, who are truly concerned about the quality and purity of their alimentation. Acquiring a luxury and mostly artistic sense, the packaging was required to differentiate itself in a market full of good-looking, yet low-quality, competition.

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  • 08/30/18--23:21: 3 Kaveria

  • Agency: Kuudes
    Art direction, Designer: Tony Eräpuro
    Font designer: Juho Hiilivirta
    Photography: Duotone, Juho Huttunen
    Project Type: Produced, Commercial Work
    Location: Helsinki, Finland
    Packaging Contents: Ice cream
    Packaging Substrate / Materials: Carton/paper
    Printing Process: Flexography, pantone colour

    A vibrant makeover to help a beloved brand conquer international markets.

    At its launch in 2012, 3 Kaverin Jäätelö (3 Friends Ice Cream) was the first craft ice cream brand in Finland. Since then, this company founded by 3 passionate ice cream lovers has been the forerunner in the Finnish ice cream scene. Just like true friends 3 Kaveria ice cream doesn’t keep secrets. It’s made from only good and natural ingredients, so there’s no reason to explain or hide anything.

    Our mission was to better reflect the great quality of the product, strongly communicate the philosophy behind the taste and, most importantly, increase credibility to support sales in international markets. We were briefed to make a design evolution instead of a revolution. That’s why we kept the iconic orange brand colour but tuned it just a little brighter.

    To stand out better in the freezer we wanted the beloved brand name and number 3 to be more prominent in the visual identity. The typography of the rotating 3 KAVERIA text on the carton was inspired by the street signs in the ancient Italian town of Albenga and brought to life with a custom font.

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  • 08/30/18--23:22: East West Tea

  • Design: tds
    Project Type: Produced, Commercial Work
    Client: American Wave UK Ltd
    Location: United States
    Packaging Contents: Tea
    Packaging Substrate / Materials: Paper

    The new packaging for tea should be radically different from competitors, attract attention with its original idea and leave a positive impression, such a task was expressed by the client.

    It was decided to make an illustration on the front side of the box with the product, we decided to focus on the illustrations of birds, each of which has its own spotted color of feathers and a beautiful graceful silhouette , but something was missing, it was decided to Supplement the images of birds with clothes, shoes, accessories, so that each character got The packaging is not overloaded with graphic elements, the emphasis is on the character and the text of the name of the tea. On the front side there is a small window, through which you can see the product, visually assess its quality. Since the design uses non-standard elements for tea packaging, the window should facilitate the perception of the buyer and reveal the product.

    Modern design, illustrated by the artist, gives the impression of exclusivity, because the collection of tea is handmade. This image of tea will emphasize the packaging on the shelf and add positive emotions on the kitchen table.

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  • 09/03/18--01:52: Little Freddie


  • Design: Springetts Brand Design
    Creative Director: Paul Williams
    Design Director: Kevin Daly
    Project Type: Produced, Commercial Work
    Client: Little Freddie
    Location: London / Asia
    Packaging Contents: Baby Food
    Packaging Substrate / Materials: Pouch

    Little Freddie challenged us to rebrand their range of baby food to disrupt the category with stand out packaging that talks directly to parents, not babies.

    Little Freddie is all about exceptional organic ingredients and no one beats them on the quality of ingredients. To get the best start in life children need to be educated about food and where it comes from. So we created the proposition ‘Growing the love of exceptional food’.

    The packaging design was inspired by the art of plating food in restaurants. The child’s pen scribble mimics the puree techniques used by top chefs as the finishing touch to a plate. The love of food passed down to kids.

    The result is a simple, emotive design that heroes the exceptional ingredients and makes shopping less confusing for parents.
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  • 09/03/18--01:53: Chocolate Persia

  • Design: Mohsen Gharari
    Project Type: Produced, Commercial Work
    Client: Chocolate Persia
    Location: Iran
    Packaging Contents: Chocolate Persia
    Packaging Substrate / Materials: Paper, Aluminium

    We created the brand with a modern and minimalistic approach to Organic PERSIA Chocolates. We work in Iranian design for packaging. We used old tiles in the package, we separated the products with images to provide patterns and a complete image instead of separating the products with colors. Package design is simple, colorful. We made this brand more attractive with colors and images. We also provided product and brand synchronization using these designs and images on all operating systems, such as social media, websites, printed areas. It is a contemporary, entertaining and colorful project. We hope you like it




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  • 09/03/18--01:53: Merdas Chocolate


  • Design: Chocolate Merdas
    Project Type: Produced, Commercial Work
    Client: Merdas.co
    Location: Iran
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper

    Celebrities born using inline images in the design of the packaging of the chocolate is pure and classic.

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  • 09/03/18--01:53: Little Andaman


  • Design: ihapstudio Co., Ltd.
    Designer: Boonyarit Arunkoon
    Project Type: Concept
    Location: Bangkok, Thailand
    Packaging Contents: Fish Chips
    Packaging Substrate / Materials: Plastic

    Little Andaman requests our studio to design the packaging for the first product brand. They ask to make a new brand character that will represent on the packaging. After the brainstorm, We have a decision to use "Monster" to be the main concept.

    In the design process, we have many monsters, many design directions that nearly another packaging in the same "monster" concept. Finally, we have one design that does not show the monster but show the monster activity.

    We use "Under Sand Monster" that wait for his prey and shoot something from his mouth to attack. We use this direction on the packaging. We think this idea is fresh with "Monster" concept. And we design Logotype for a brand name.

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  • 09/03/18--01:54: Monthécristo Tea


  • Design: Alexandre Arzuman Studio
    Project Type: Produced, Commercial Work
    Client: Monthécristo
    Location: Paris, France
    Packaging Contents: Tea
    Packaging Substrate / Materials: Doypack
    Printing Process: Copper hot printing

    MonthéCristo is a top of the line brand that provides 4 medal teas each month from all over the world. Those teas won international tea contests and are considered as the finest in the world. We made an authentic style by creating a unique logo, patterns and illustrations. MontheCristo's branding is the refinement of each details, from illustrations to textures.

    The branding includes many media such like boxes, doypack, website, leaflet, brochures, that our studio made.

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  • 09/03/18--01:56: Siberian Collection


  • Design: Daria Ksenofontova
    3d: Pavel Gubin
    Strategy: Chemistry Brands
    Project Type: Produced, Commercial Work
    Client: Siberian Collection
    Location: Moscow, Russia
    Packaging Contents: Dumplings
    Packaging Substrate / Materials: Foil Bag
    Printing Process: Pantone, Print on silver Foil

    Sibirskaja Kollekcija (Siberian Collection) is the leading brand in the category of dumplings (meat ravioli) on the Russian market. Siberian Collection is a high-end brand with exquisite ingredients, traditional recipes (preserves taste sensations) and innovation in production and packaging. As a leader SK needs always to be a step ahead the competitiors. New bold and clear Identity highlighted these brand values and at the same time identity is still recognisable to loyal consumers.

    The main design challenge was to update the range according to the outlined brand values and to communicate contemporary, premium and innovative feeling. The additinal task was to design the stickers. They play as an ingredient definning navigation system and leave emotional premium quality feeling.

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    Design: Hedley Mcewan
    Creative: Philip Tait
    Project Type: Produced, Commercial Work
    Client: The Lakes Distillery
    Location: Newcastle, UK
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass Bottle and Steel Tin
    Printing Process: CMYK, Varnish, High Build, Foil, Glass Forming

    The home of the Lakes Distillery is the Lake District National Park and World Heritage site in Cumbria. As Cumbria borders with Scotland, the idea began to form of creating a cross-border blend; a marriage of fine English and Scotch single malt whiskies. What was an original idea would indeed become a world first.

    From the outset, we wished to create a brand and packaging design that reflected the rugged nature and toughness of the ’Steel Bonnets’ but also had a simple beauty and understated modernity.

    The bottle itself is bespoke, a brand so unique had to have its own original bottle. An iconic image of a Border Reiver on his rearing Hobelar horse, wearing light armour and Morion helmet, with his ‘lang spear’ poised and ready to charge, is moulded in relief into the glass of the square shouldered bottle. This refracts ambient light, creating moving shadows and highlights that literally bring the horse and its rider to life.

    The branding of ‘Steel Bonnets’ features this self same ‘lang spear’ which has been incorporated into the design to create a recognisable logo. The logo and associated labelling is deployed using a reflective steel-coloured foil.

    Your bottle of ’Steel Bonnets’ whisky comes in a beautiful ‘steel case’, with embossed details and delicate patternation to represent the engraving commonly found on ‘Brigardine’ light armour of the period.

    The pack is completed with a small yet highly informative document in black with reversed text. This sits beautifully in the black ‘flocked’ interior of the steel tin. The leaflet contains a concise history of the Border Reivers and the ’Steel Bonnets’ brand story.

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    Design: Buenaventura Estudio
    Photo: Bruno Herrera
    Project Type: Produced, Commercial Work
    Client: Modesta Cassinello
    Location: Granada, Spain
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Plastic and paper
    Printing Process: Digital printing

    The Mediterranean is what inspires the new line of hair products by Modesta Cassinello. Transmitting comfort and a botanical essence, they are aimed at men and women all around the world who find this kind of lifestyle appealing.

    We set out with the aim of avoiding a static representation. We created a visual system with different layers which would allow for the inclusion of new future products, sets and merchandising of all kinds. To achieve this we based our work on a dynamic graphic system that revolved around the Mediterranean, which was possible to adapt to different physical and digital formats.

    This cosmetic line is functional simple and effective, but at the same time it manages to transmit sensations which connect directly to the Mediterranean. We focused on the scenery, the land and the sea in order to achieve an aesthetic result which is both dynamic and colourful.
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    Design: LURA Design Studio
    Project Type: Produced, Commercial Work
    Client: Ochiai Distillery
    Photographer: Takashi Kajihara
    Producer: Angus Tin
    Location: Japan
    Packaging Contents: Japanese Craft Shochu
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing , Medium printing

    LURA Design Studio has designed the visual appearance of 「RIHEI GINGER」, which is new brand of SHOCHU made by OCHIAI DISTILLERY that has100 years of history.

    Under the concept of Japanese traditional aesthetic sense, “Wabi-Sabi”, sophisticated clear bottle was cut out its elements to the utmost limit. When it’s lighted up, it has more stylish atmosphere and you can enjoy both taste and sight at the same time.

    Being highly evaluated its Quality and Design Aesthetics, LURA Design Studio received SHOCHU bronze medal and spirits packaging bronze medal at Los Angeles International Spirits Competition 2018.

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