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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/03/18--01:59: Velho Chagas


  • Design: BR - Design Firm
    Project Type: Produced, Commercial Work
    Client: Cachaça Velho Chagas
    Location: Lisbon, Portugal
    Packaging Contents: Cachaça, Spirits
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Matte paper, Golden Foil, Silver Foil, Bronze Foil

    Cachaça is a distilled spirit made from fermented sugarcane juice and the most popular spirit among distilled alcoholic beverages in Brazil.

    Cachaça Velho Chagas is distilled in Santa Efigênia de Minas, a very small municipality in the state of Minas Gerais, in the Southeast region of Brazil, by a family that produces this drink for more than 70 years. Velho Chagas is a very traditional Brazilian Cachaça, result of years of expertise on the art of distilling and is exported worldwide.

    The ornaments, the portrait of “Velho Chagas” and the typography are bespoke, were first hand drawn and secondly replicated in computer, giving uniqueness to the brand. The design aesthetics and print finishings, with golden foil on black matte paper, represent the premium characteristics of the product. The portrait of Boaventura Branquinho, himself the “Velho Chagas” is represented on the top of the label, with his typical colonial hat and white suit.

    On the neck label, it is written “Genuinamente Brasileira”, in a reference to the origin. The “Premium Silver” is not aged in wooden barrels and that is why it is crystal clear.

    We have opted to differentiate it from the “Premium Gold” essentially by the color, replacing the black background by white and the golden foil by two tons of silver foil.

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  • 09/03/18--02:00: Design Papers 2018


  • Design: Metaklinika
    Creative Directors: Nenad Trifunović, Lazar Bodroža
    Graphic Designer: Ivan Kostić
    Project Type: Produced, Commercial Work
    Client: Europapier
    Location: Belgrade, Serbia
    Packaging Contents: Paper catalog
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Offset printing

    DESIGN PAPERS is a premium paper collection designed for Europapier, a leading paper merchant in Europe.

    The catalog is chiefly a tool for designers, printers, and other graphic industry professionals, which is why the design of the box, in addition to its functionality, is also highly decorative.

    This year’s collection contains two catalogues with over 240 paper qualities. Different colours and embossed textures of the box accentuate the rich choice of paper varieties in the catalogue.

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    Packaging of the World presents the top 10 posts for the month of August 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!

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  • 09/04/18--02:24: Begelde


  • Design: Anna Rékási
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Bagelries are getting more and more popular in Hungary, but bagels are still not as popular as other pastries. The objective was to create a lovable and friendly brand for the newly opened bagelry (Bégelde) to encourage customers to choose bagels to other pastries.

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  • 09/04/18--02:24: Zwettler Saphir

  • Design: Pacoon Hamburg GmbH
    Project Type: Produced, Commercial Work
    Client: Privatbrauerei Zwettl
    Location: Hamburg, Germany
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing on aluminized paper

    The history of today's private brewery Zwettl can be dated back to 1708.

    "Saphir" - the beer speciality from Zwettler combines several qualities of a premium beer and is the masterpiece of the brewmaster. Distinctive, elegant and slim, this is how it presents itself as a beer for demanding lovers of our time. The PACOON Hamburg design agency was able to express the characteristic, expressive and individual in the design upgrade. The relevant rituals of premium brands were identified and interpreted in a balanced and harmonious manner.

    The newly designed saphire logo combines aesthetics with understatement. In combination with the Golden Zwettler coat of arms it underlines the character of the beer and stands for exquisite beer pleasure. The reduction of the gold content in combination with matt/gloss finishes in black forms the perfect background.

    The result presents Zwettler Saphir Premium-Pils in an extremely stylish and elegant brand appearance - a beer for special moments. Beside the bottles with 0,33 liter, there is a suitable designed glass, as well as an 8er container, which is offered in restaurants with great beer expertise and in well-assorted shops.

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    Design: Cocoon
    Project Type: Produced, Commercial Work
    Client: Staropramen
    Location: Prague, Czech Republic
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum

    For the last 150 years, Staropramen has been brewed with passion in the Smíchov Quarter of Prague. For the past 15, we have worked with them to define a brand essence worthy of their traditional values. Today, we reach another finish line for an updated image that harkens back to its roots. Travel back in time with Staropramen and predict what the future could hold.

    Staropramen unified their local and international identities by returning to key values such as a rich history of craftsmanship and proud ties to their Prague heritage. We enjoyed helping Staropramen honor the generations of dedicated brewmasters who have created a respectable name. Now, Staropramen beer is recognizable regardless of which country it is enjoyed in.

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  • 09/04/18--02:26: Saint James


  • Design: 2S Global Design
    Founder and Creative Director: Sophie Schott
    Artistic Director: Florence Béziès
    Project Type: Produced, Commercial Work
    Client: Saint James
    Location: Paris, France
    Packaging Contents: Rum
    Packaging Substrate / Materials: Cardboard
    Printing Process: Embossing

    SAINT JAMES agricole rums, FAMOUS all over the world for their exceptional quality, are the fruit of a long history of passion, know-how and expertise which started in 1765. Elaborated from fresh pure sugarcane juice, SAINT JAMES rums have been accredited the Martinique A.O.C. which ensures their quality and their intimate link with the planting terroir.

    Our mission was to create a packaging common to the three different SAINT JAMES references. The packaging size was adapted to the Long Island 70 cl. Â This packaging had to value the SAINT JAMES brand and to drive purchase intent across the various distribution networks: GMS, Wine merchants, Export (Duty-free).
    We created a sober packaging following the codes of the luxury sector, with a window in the box which lets the front label of the brand readable. The graphics are consistent with the packaging of the 3 decanters so as to create a range effect. The window was designed shifted and overflowing on the side of the packaging to give an identity to the packaging and emphasize the shape of the bottle.

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  • 09/04/18--02:27: Tea Muppets

  • Design: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Sunstone Alehouse
    Location: Chisinau, Moldova
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: Digital printing

    Experimentation, innovation, exploration of new ideas, and the constant search for sources of inspiration - this is what defines modern craft brewing. And it’s no wonder that the packaging design for products in this category tends to feature vivid and unusual solutions. So when our own “studio” brewer Sunstone Alehouse, with whom we’re working right since the beginning of 43oz, planned another collaboration beer with the Romanian brewery Three Happy Brewers, we knew well that the label design had to be as bright and special as the beer itself.

    Tea Muppets is a British Pale Ale brewed with herbal tea that is used in the production of the famous Transnistrian vermouth “Buket Moldavii”. However, instead of depicting such a complex concept literally, we’ve decided to reflect the spirit of a collaboration between two local breweries by placing their names in two distinct parts of the label. And while the design in principle is rather minimalistic, thanks to using a vivid color scheme and special fonts we’ve managed to create a rather bright and memorable composition that communicates the idea of a collaborative product manufactured by two craft breweries.

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  • 09/04/18--02:28: Poniatowski

  • Manufacturer: Domen Print
    Project Type: Produced, Commercial Work
    Client: Polanin
    Location: Poland
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Cardboard
    Printing Process: Foil stamping ( gel silver), UV varnishing

    Packaging printing including Binding and Packaging backing.

    What's Unique?
    We used printing techniques such as Foil stamping ( gel silver) and UV varnishing

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  • 09/04/18--02:28: Superlatte


  • Design: MARK Studio
    Project Type: Produced, Commercial Work
    Client: Superlatte
    Location: Cape Town, South Africa
    Packaging Contents: Turmeric -, Beetroot- and Matcha Lattes
    Packaging Substrate / Materials: Plastic pouch
    Printing Process: Flexography on a metallic substrate

    Is it a tea? Is it a coffee? No, it’s Superlatte! These premium ‘functional superblends’ include variants like Turmeric Latte, Beetroot Latte and Matcha Latte. They’re made in small batches, with lots of added love, in Cape Town South Africa. Unsurprisingly, they’re also vegan-friendly and dairy-free. Superlatte’s heroic qualities – their all natural-ingredients – are boldly displayed front and centre on the packaging. This makes finding your favourite on shelf super-easy.

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  • 09/04/18--02:29: Far Side Cold Brew Coffee


  • Design: The Collaborators
    Creative Director: Mary Lewis
    Designers: Harry Knight, Zoe Bowcott
    Copywriting: Nicky Roberts
    Illustration: Ben Wills
    Artwork: Chris Ellis
    Strategy: David Webb
    Project Type: Produced, Commercial Work
    Client: Far Side Cold Brew Coffee
    Location: Bristol, UK
    Packaging Contents: Cold Brew Coffee
    Packaging Substrate / Materials: Glass
    Printing Process: Digital

    Far from ordinary: The Collaborators create new cold brew coffee brand Far Side

    The Collaborators have created a new brand, packaging and website for cold brew coffee Far Side. The UK cold brew category is currently coasting with several faddish and unauthentic brands failing to capture the nation’s imagination. The Collaborators were asked to create a stand-out brand with real credentials and a connection with a young target audience. Based on the positioning ‘More than a cup’ designs evoke the origins of the exotic beans from Rwanda and Peru and the tastes of these regions conjured up by every sip. Illustrations were hand-drawn in-house and focus on the culture, nature and ingredients of Rwanda and Peru colliding to take you on your first step to the Far Side with just one glance of the bottle. The spirit of this eclectic style was supported with a playful and expressive tone of voice and a website where the vibrant colours and mysterious muted backgrounds of the packaging played out perfectly.

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  • 09/04/18--02:30: Weingut Knauß


  • Design: ADDA Studio
    Project Type: Produced, Commercial Work
    Client: Weingut Knauß
    Location: Stuttgart, Germany
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Fine Label Paper
    Printing Process: Offset Printing, Foil Stamping

    Weingut Knauß – We were able to act out our love for wining and designing when it came to the vineyard Weingut Knauß. We designed a logo to match the simple architectural design of the new concrete building with its straight wood paneling, thus showing the essence not only of the vineyard but also the rows of vine and the winemaker Andreas Knauß. The manuscript type developed especially for this purpose is a reference to the craftsmanship and love for winemaking - unmistakable, individual and authentic.This is also evident in the choice of materials; the labels have a lined and strutted appearance, just as the rows of vine. The unique label is refined even more in some varieties with Gun Metal foil blocking. Thanks to the photographs on the printed media, one gets a real feel for the materials. Wood, concrete or mash - the vineyard shows its openness and sends a clear message: this is true craftsmanship!

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  • 09/04/18--02:32: Xiao Lu Guo


  • Design: Four Happiness Packaging Design (四喜包装设计)
    Project Type: Produced, Commercial Work
    Location: Xi'an, China
    Packaging Contents: Beef jerky
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    The small brine pot is a brine product brand of beef jerky in Xi'an, Shaanxi. In order to make the product taste better, in the production of beef jerky, a small pot was selected for brine. Other brands generally brine 50 kilograms of beef each time, and each small pot brine only 10 kilograms of meat, 10 kilograms of meat more convenient for workers and masters of the operation, beef is easier to taste. Because of this, the brand is named "small brine pot". Unfortunately, small brine pot has such advantages that they can not be seen as a matter of course. It is not reflected in the promotion of brand packaging. After discerning the characteristics of the brand, we have determined the core concept of "small pot, small pot, more fragrant taste".

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    Design: Chia, Yu-Hsuan
    Project Type: Concept
    Location: Taipei, Taiwan
    Packaging Contents: Alcoholic and non-alcoholic beverages
    Packaging Substrate / Materials: Aluminum
    Printing Process: Digital printing

    At restaurants, nightclubs, and karaoke bars, we often drink canned beverages. The problem is when there are lots of identical cans belonging to different people, so we cannot tell whose can is whose.

    BUBBLE is an identifiable beverage can design solution. It works by enabling the consumer to mark their can with a unique 16-digit code. For example, the code might be their birthdate and gender. By pressing in the raised bubbles on the aluminum can, the code is set and the bubbles cannot be unpressed. This design concept won the 2018 Design Mark at Taiwan's Golden Pin Concept Design Award.

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    Design: Lucas Gregorio
    3D: Guilherme Duarte
    Project Type: Concept
    Location: São Paulo, Brasil
    Packaging Contents: Whey-protein shake
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Voltage is an exclusive SupplyLabs whey-protein shake line. The shakes are available in three flavours: strawberry, blueberry and chocolate.

    Our goal with Voltage is to create distance between our brand and what is already on the stores, raising the bar for the competitors and being the next level of supplements brands.

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  • 09/05/18--01:14: CupCan Atún Dolores


  • Design: TAILOR Product Design
    CEO: Gabriel Sánchez
    Design Director: Felipe Vazquez
    Sr. Designer: Jesús Espinosa
    Project Type: Produced, Commercial Work
    Client: Atún DOLORES
    Location: Mexico City, Mexico
    Packaging Contents: Yellowfin Tuna with Vegetables
    Packaging Substrate / Materials: Aluminium CupCan
    Printing Process: Flexography

    Design of the successful Cup Cans line of Atún Dolores, the first of its kind in Mexico, with a decorative concept that pleased the target audience, who even gave the can a second use.
    "DOLORES" is a traditional brand, with 100 years in the market, and what was sought was to achieve an innovative design that would reach a younger and more contemporary audience, without losing the essence of the Classic brand. The design marked a trend in the category of cans of tuna in Mexico, and was later copied by the competing brands.
    It has been one of the iconic projects of Tailor.

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  • 09/05/18--01:14: Pasol Paco Bakery


  • Design: Innatives
    Project Type: Produced, Commercial Work
    Client: Pasol Paco
    Location: Poland
    Packaging Contents: Bread
    Packaging Substrate / Materials: Foil
    Printing Process: Flexography

    Pasol Paco is a family-owned Polish bakery founded over 20 years ago, that sales their amazing bread through retail stores. Lately, the brand started feeling dated and its brand identity system couldn’t support constantly growing product portfolio.

    The company needed to redefine the brand proposition and differentiate itself from the competition. We have spent countless hours observing and talking to consumers, analysing their knowledge of the category, habits and daily rituals. What we have discovered shocked Pasol! Most consumers identified their favourite bread on the shelf by colour. People we have interviewed couldn’t recall the brand name, even though some were buying the same product for over 10 years! Those who have been able to name the company always referred to the bakery as Pasol. Second key information we have found out was that consumers are suspicious of bread that are covered by packaging as they think that producer is hiding a poor quality behind its graphics.

    Those key insights have been reflected in the new brand identity. The brand name has been changed to Pasol, logotype revamped to reflect a more natural, honest approach. New packaging design system has been designed in a way to support the way consumers look for a bread on the shelf. Designers kept original colour coding for a portfolio but decided on using more vibrant colours that evoke vitality and energy and allow for packaging to stand out on the shelf. Labels were created in a way that can be easily adapted into different packaging sizes and formats.

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  • 09/05/18--01:15: Orbelia


  • Design: the Labelmaker
    Project Type: Produced, Commercial Work
    Client: Orbalia Winery
    Location: Varna, Bulgaria
    Packaging Contents: Red wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography, Screen printing, Foil stamping, Silk Foil printing

    Orbelia is a small family-run winery located in one of the most interesting wine regions of Bulgaria – Struma Valley. This is also the home of famous Melnik 55 – one of the most interesting indigenous grape varieties that is one of the foundations of modern Bulgarian wine industry.

    Orbelia has great affiliation for local varieties and Melnik 55 is no exception. Furthermore – this particular wine is probably the latest gem in their diverse portfolio. They did only 897 bottles and sent me three of them, so I am having right now a rare treasure in my hands.

    I knew this from our first talk and I was really convinced we should stick to classic label design but use different attractive bottle. This is how I spotted the Bourgogne Antik by Saverglass.

    Very solid, yet looking elegant, this bottle could not be missed on the shelf. It also has very well designed conical part that was perfect place for my new label design.

    The Project
    I used very elegant serif typeface for the Orbelia brand and overprinted it with transparent varnish. The logo above is done with two layers – bottom one is for the logo solid silhouette stamped with copper hot foil and the top one is for the logo artwork printed with silk-foil with good level of embossing. Playing with matt and glossy materials from same color is something that I do very often, and I really love the result.

    The label has classic shape with rounded corners. I decided to use matrix typeface with dots to print the vintage year in the background behind the variety and thus make the design more interesting with a touch of modernity.

    The Estate Reserve text is stamped with copper hot foil and is hand-lettered by me on IPad Pro.

    Our classic approach in this wine bottle design ended with red wax to seal the top of the bottle. The wax is a bit transparent which makes the whole packaging more natural and intriguing. The wine is distributed in custom carton box for 3 bottles.

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  • 09/05/18--01:16: Nature Snacks


  • Design: büro u-53 kommunikationsdesign & illustration
    Illustrator: Peter Pichler
    Project Type: Produced, Commercial Work
    Client: cadocare
    Location: Germany
    Packaging Contents: Pets
    Packaging Substrate / Materials: Paper Doypack
    Printing Process: Flexography

    'Nature Snacks' is an international brand and product launch.

    Logo, text, design, product color guide and illustration – the complete brand design is produced and supervised by büro u-53. Manufactured meat products made in Germany are "en vogue" and natural chews are an important addition to the modern nutritional range for cats and dogs. Therefore it is the more important to position itself on the market with an unique design language. For the customer cadocare, büro u-53 designed a contemporary packaging design corresponding to the manufactured product. Supported by opulent illustrated animal drawings that immediately communicate the content to the consumer: 100% nature, no 'if' or 'but'.

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  • 09/05/18--01:16: Brutalist Gin


  • Design: Alex Burrowes
    Project Type: Concept
    Location: Glasgow, Scotland
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle

    Concept Gin based on Brutalist Architecture

    What's Unique?
    The label features a fully-debossed design on a concrete-esque, textured, heavyweight paper.<



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