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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/05/18--22:45: Torc


  • Design: Luminous Design Group
    Project Type: Produced, Commercial Work
    Client: Torc
    Location: Athens, Greece
    Packaging Contents: Industrial lubricants
    Packaging Substrate / Materials: Aluminium
    Printing Process: Foil stamping

    Naming and packaging design for "Torc”. A series of products, used for lubricating and maintaining industrial machines. Taking under consideration the industry which is targeted, the series name derives from classical engineering as it’s inspired by the concept of torque. The design focuses on the typographic logo, whose tubular approach renders to the physical sense of a tool in user’s hands, following also the characteristic form of the container. The concept is completed on the backside with a layout that adds graphic simplicity and immediacy, referring to technical manuals.

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  • 09/05/18--22:46: Bayna Skincare

  • Agency: SVIDesign
    Creative Director, Designer, Illustrator: Sasha Vidakovic
    Project Type: Produced, Commercial Work
    Client: Bayna
    Location: Belgrade, Serbia
    Packaging Contents: Skin creams and milk for hands, face & body
    Packaging Substrate / Materials: Plastic containers and bottles
    Printing Process: Digital printing

    We were asked to create brand identity for hand made skin-care range of products. It had to clearly differentiate the brand and its process of making good quality products from bigger, more comercial competitors... Big cosmetic brands have a huge technological, technical and marketing advantage that is almost impossible to compete with. So, the founders chose the underdog strategy and launched BAYNA as personal, natural and hand-made cosmetics, similar to cosmetics ranges of our grand parents’ times. The quality of the products is the key driver to build loyalty and trust in the brand - it appeals to customers in a way that is simply not credible or believable for bigger companies…

    A hand-drawn logo and patterns were created to emphasise the hand-made and human nature of BAYNA products. Each range of products (for hands, face, body, feet, sun) has its own patter which is applied on relevant packaging... Colour palette is reduced to predominantly black and white to, again, communicate honesty with an accent of colour relevant to scents used on some products...

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  • 09/05/18--22:46: Montevid Tinto de Verano


  • Design: Philosophy Co.
    Project Type: Produced, Commercial Work
    Client: Montevid
    Location: Monterrey, Mexico
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Shrink-wrap labels in PVC

    The “Tinto de Verano” is a mixture of wine and soft drink with a slight citrus essence. Its origin dates from the mid-twentieth century in southern Spain. This drink is traditionally consumed during the warmer seasons of the year and it is easy to find it in parties and terraces during the spanish summers.

    Montevid is the first tinto de verano bottled to be marketed in México, being Monterrey, its place of origin. The name comes as a tribute of a place and essence. Montevid has the ambitious goal of not only being a drink, but the catalyst of moments, ideas, opinions and philosophies.

    "Montevid is not just a drink, it is a movement, a catalyst, that seeks to awaken discernment, create inspiring moments where you share your ideas and thoughts, we are a lifestyle, we are a philosophy ..." - Miguel García, Founder of Montevid.

    Philosophy Co. takes on the task of developing a concept that encompasses its origin, the ingredients and philosophy. For the construction of the logo we created an abstract representation of the name using the mountains which are the landmarks Monterrey and groups of circles to represent the vine and the bubbles of the soft drink, managing to group the two main ingredients of the drink into a single element. For its image and communication we rely on the philosophy of existentialism and stoicism, taking from them the duality of the human being, hence the two-color, minimalism of elements and cleanliness, resembling a marble sculpture inspired by the busts of the great greeks philosophers.

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  • 09/05/18--22:47: LISPOA Craft Beer


  • Agency: Elefante Project
    Design: Daniel Araujo
    Account Manager: Debora Chiofolo
    Project Type: Produced, Commercial Work
    Client: Lispoa Craft Beer
    Location: São Paulo, Brazil
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle

    Two young entrepreneurs depart from porto alegre in brazil, to lisboa, portugal. From this connection and from old passions, a new beer appears. Experiences from there and here that result in a drink full of flavors and aromas. The name Lispoa came from the acronym of each airport (LIS> POA), and starting from this point, all the language developed by Elefante Project, sought to be inspired by the communication of this universe of airports, passports, tickets ... resulting in a unique and striking identity.

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  • 09/05/18--22:48: Paxarete Mexican Craft Beer


  • Design: Toro Pinto
    Project Type: Produced, Commercial Work
    Client: Cerveza Lola
    Location: Jalisco, Mexico
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle, Bopp Label
    Printing Process: Digital Printing

    "Pajarete" is a typical morning drink made from fresh milk, alcohol and chocolate known in the state of Jalisco. Lola Paxarete is inspired by the southern Mexican tradition of Jalisco. It is a craft beer inspired by the ranches's pajarete beverage . This white stout is a perfect homage of the tradition of drinking Pajarete early in the morning before the start of a hard day's labor.

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  • 09/05/18--22:49: Heavyweight


  • Design: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Scotto Cellars
    Printer: WS Packaging
    Location: San Luis Obispo, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Bright White Felt Paper, Luxor Foil
    Printing Process: Offset printing with emboss, deboss, spot varnish, and foil

    Winemaking, like boxing, is a delicate dance between struggle and triumph. Inspired by the champion belt of heavyweight wrestlers, the redesign of the Heavyweight packaging is an homage to the brand's history while creating modern appeal. The ornate foil filigree create a feminine accent which balances the masculinity of the brand's name and theme.

    Hailing from California, a champion is born.

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  • 09/06/18--21:31: Aloha Natural


  • Design: Cristiano Rossi
    Project Type: Student Project
    School: Universidade Feevale
    Course: Design
    Location: Brazil
    Packaging Contents: Organic Juice
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Aloha is a line of natural juices, replete with benefits and differentials, like being cold pressed, having no preservatives, nor adding sugar. It's pure juice. The new brand comes at a time of expansion, maturing the healthy and natural concept, to represent the company and to visually count everything that has been achieved and the quality that is delivered to the customers.

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  • 09/06/18--21:35: Singellus

  • Design: Moço Wine Branding
    Project Type: Produced, Commercial Work
    Client: Realejo
    Location: Coimbra, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Offset

    Singellus is the latest great project of Belmiro de Azevedo and a tribute to his life. This industrial entrepreneur was one of the greatest visionaries and leaders of Portugal's business history and a model of entrepreneurship.

    The wine has its origin in the Azevedo's vineyard, their family farm located in Marco de Canaveses. A botanical garden has been created within this refuge, where vegetables and fruits are also produced. Thus, the entrepreneur's passion for botany and viticulture was the starting point for the concept of Singellus - a name derived from Latin with Roman influence.

    Singellus is born as a reflection of the Tree, the Great Mother, symbol of the duality of Life and the cyclical character of regeneration - the symbol of Life and Resilience for Belmiro de Azevedo - offering its fruits with simplicity, abundance and magnificence.

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  • 09/06/18--21:36: Karavaevo

  • Design: Getbrand
    Project Type: Produced, Commercial Work
    Location: Russia, Moscow
    Packaging Contents: Ice cream

    «Karavaevo» commissioned us to make rebranding of the ice cream brand.

    Task
    Dmitry Malov, the owner of the brand "Karavaevo", has its own dairy farms in the Kostroma region. Only fresh milk and natural cream are used for the production of ice cream. Dmitry set a goal to double sales by creating a powerful brand that would distinguish its products from competitors.

    The previous design could not solve this problem. Completely invisible, lost among strong competitors, it did not make any impression on the buyer. The design was a reference to Russian folk crafts and Gzhel ornaments, but it didn’t turn out very well: the logo merged with Gzhel patterns. And there was no word about the main advantage of ice cream "Karavaevo" –the naturalness of the composition.

    Decision
    When it comes to ice cream, the first impression is very important. Ice cream on the counter often lies mixed up and, as a rule, the buyer takes what attracts his attention.
    The descriptor "natural dairy products of Kostroma region" supports the basic idea of communication. The logo has undergone great changes. We put it on a brown wide line, which goes well with the delicate pastel colors of the package. In addition, the contrast of the matte packaging and the brilliant logo on it helps to stand out.
    Under the logo there is the author's illustration depicting cows peacefully grazing in the meadow. Contextual layer is well-developed: clearly described category (natural ice cream, Popsicle in chocolate), and a large image of the product makes you want to try it.
    For the conversion layer responds the mark at the bottom of the package, where we once again emphasize the natural composition: selected cream, milk, handmade cone. The manufacturer values the quality of its product so much that he does not buy cones, but bakes them itself. This information on the packaging creates additional confidence in the manufacturer.

    The image of the milk gives an additional connotation to the naturalness. And as the final touch – personal responsibility of the owner Dmitry Malov – his signature.

    On the reverse side of the package, we once again talk about naturalness. The composition is inscribed in the image of ice cream. You can immediately see how much cream, milk, sugar contained in each portion as a percentage. The manufacturer is as open and honest as possible to the consumer.

    Ice cream "Karavaevo" is an indescribable taste of fresh milk and natural cream, which returns to childhood and reminds of the best moments.

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  • 09/06/18--21:36: Epica Bouquet

  • Design: Getbrand
    Project Type: Produced, Commercial Work
    Packaging Content: Yogurt
    Location: Russia, Moscow

    German company Ehrmann after the over-successful launch of yogurt Epica decided to make a revolution in the Russian market again. We got the task to create a design for a new line of Epica Bouquet, a completely new concept of yogurt due to an unusual combination of fruit and flower tastes.

    A task
    Yogurt Epica for a few months after the start of sales literally blew up the Russian market: six months after its launch, it became the brand number 10 in fresh spoon yogurts category. After such success Ehrmann’s brand managers thought, what should be next to surprise the tempted audience? It was necessary to consolidate the results and become the absolute market leaders. In Europe, a new trend is now gaining momentum - unusual flower flavors in dairy products. Ehrmann decided to create such a product for the Russian market.

    Decision
    Epica Bouquet is a new approach to the taste of yogurt. Unusual combinations of fruits and berries with flowers satisfy the need for a unique taste of the most demanding audience. This incredible combination of flower tastes was decided to convey through the emotional name Bouquet, which evokes associations with the subtle fragrance of flowers in the spring garden. We used lettering for the Bouquet inscription, because this is an excellent opportunity to emphasise the uniqueness and visually highlight the brand on the shelf. Due to the lettering, brand is perceived more vividly, creating an emotional connection with the buyer.

    The design of the line - gentle and refined - perfectly conveys the basic communication - refined unusual taste and inexpressible aroma. As if you find yourself in a blooming summer field with a basket of ripe fruit.

    Delicate watercolor illustrations of flowers on the package emphasise the airy and delicate texture of yogurt. A diverse palette of flavors is successfully supplemented by delicious juicy images of fruits in the foreground.

    Epica Bouquet is a trendy, tasty and beautiful brand for everyone who appreciates non-standard approaches and wants to bring diversity to life. Bright design and original inscription will surely attract the attention of buyers.

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  • 09/06/18--21:37: Bakery World

  • Design: Vinita Jakkal
    Project Type: Produced, Commercial Work
    Client: Bakery World
    Location: India
    Packaging Contents: Bread
    Packaging Substrate / Materials: Plastic

    Bakery World is a Banglore, India based Bakery Shop. Brief was to create a new Identity for the Brand along with new Packaging Design for their Stone Baked Bread range to standout in the market with current trends.

    The new identity is a combination of chef cap with bold & modern typeface, which creates a powerful unit. Packaging is inspired from traditional brick oven. A product window is itself a brick oven through the type of bread is visible. Currently they have 3 variants Brown Bread, Milk Bread & Sandwich Bread. Fresh & Bright Colour Palette is used keeping in mind the significance of the variant.

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  • 09/06/18--21:37: Sea Tales Rum

  • Design: Lilit Malkhasyan
    Project Type: Concept
    Location: Yerevan, Armenia
    Packaging Contents: Rum
    Packaging Substrate / Materials: Glass bottle, paper

    Tales and legends about sea creatures and marine have always been a curious topic. I have been inspired by the mythology of sirens when creating the design of Sea Tales Rum. I have tried to give a new, modern breath to the old sea tale.

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  • 09/06/18--21:37: Bird Feeder Milk Packaging


  • Agency: Ad Once Creative agency
    Art-director: Artem Gorchakov
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Milk
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital printing

    Birds are not only irreplaceable helpers of man in the fight against harmful insects.

    Birds are the aesthetics of our cities and dachas, parks and forests, which can revitalize and beautify nature, raise our spirits with their funny looks and ringing singing!

    We try to help feathered friends by feeding them in winter and in summer. But, unfortunately, not always enough time for the construction of a wooden eco-friendly and aesthetic feeding trough. In the course are improvised funds: packages from milk or juice, plastic bottles - who is in that much. The result - the birds are full, but the "garbage" on the branches does not please the eye. How to be?

    Creative agency Ad Once offers a special milk-feeder in a "natural" package, imitating the bark of trees, which will fit organically into the natural landscape and will not damage the aesthetics of our yards and parks.

    Real natural milk.

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  • 09/06/18--21:38: Mysterious Moonlight

  • Design: Do Kim Ngan
    Motion graphic designer: Huynh Vinh Nam
    Copy writer: Hoang Thi My Linh
    Team leader: Nguyen Dang Khoa
    Project Type: Produced, Commercial Work
    Client: Annam Gourmet Market
    Location: Ho Chi Minh city, Vietnam
    Packaging Contents: Moon cake, tea, wine
    Packaging Substrate / Materials: Wood, cardboard, paper
    Printing Process: Flexography, Digital printing, Screen printing, Foil stamping, Metalize printing, Laser die cut

    Inspired by the mysterious moonlight in the "One Thousand and One Nights" story, when the moonlight shines is also the quintessence of all things gathered, symbolize the completeness and unity of family. With sophisticated and luxury design will be an amazing gift for sending love and peace to your family, friends and partners in this Mid-Autumn Festival.

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  • 09/06/18--21:39: Surgiva


  • Design: Rossetti Brand Design
    Creative director: Paolo Rossetti
    Project manager: Daniela Ravera
    Designer: Luca Uliana
    Photographer: Luca Colombo (XL Studio)
    Project Type: Produced, Commercial Work
    Client: Surgiva
    Location: Milano, Italy
    Packaging Contents: Mineral water
    Packaging Substrate / Materials: Plastic

    An oriental take? When we talk about mineral water there are those who use the perfect mountain, those a so-so version, those who just dream and others who don’t even think about it. Surgiva is one of these and on the label has a curvilinear outline that is quite different from a snowy profile. At first sight, it looks like a doodle, but without the characteristics of a meaningless scribble made for its own sake. On the contrary, there is a precise intention in the outline that a closer look will reveal a somewhat oriental feel; a graphical synthesis of a waterfall.

    3 movements. The redesign project for Surgiva was based on the need to rejuvenate the brand’s identity and our “lifting” operation focused on three stages. First, we wanted to maintain the basic outline while reinforcing the aquatic effect. Second, we wanted to re-configure the logo with a more harmonious design. Third, we moved from the baroque-styled symmetrical label to a new form, characterised by a clear and oblique cut on the upper section, a change that reveals its stylistic extravagance when the label is attached to the neck of the bottle.

    Synonymous with Italian style, Surgiva is a quality mineral water that is appreciated by chefs around the world and is distributed to around 30 countries around the globe.

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  • 09/06/18--21:40: Le Xiang Xin Xi Lu


  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Traditional Snacks

    This is a brand with the theme of the silk road. We have illustrated camels and other elements on the products. We injected a young vibe to the overall style to attract young consumers to a traditional product.

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  • 09/06/18--21:40: Solano

  • Design: Getbrand
    Project Type: Produced, Commercial Work
    Location: Russia, Moscow

    Trading network "Pyaterochka" comissioned us to create a sophisticated, modern and stylish design for a line of wines under the trademark Solano, designed for youth audiences.

    A task:
    We needed to develop a fashionable, modern and stylish design to attract a youth audience - especially girls 21-30 years old, for whom wine is not just a drink that sets the mood, but an excellent addition to their lifestyle. They like to attract attention and are always in search of unusual solutions around themselves. Choosing a drink for a perfect evening or a party in the company of friends, they prefer a glass of good wine.
    Decision:

    The Solano brand positions itself as an exclusive line of Spanish varietal wines, created especially for stylish, bright, modern and free in spirit. For them, wine is an alternative to summer cocktails and light sparkling wine. To fit into the mood of youth, we decided to get away from the classic wine labels and compositions. No pretentiousness of engravings with vineyards and imposition of the beginning of the XIX century.

    Solano is primarily memories of Picasso painting, Gaudí architecture, walks in the Gothic Quarter or rest on the sandy beaches. The communicative series gave us the opportunity to turn the label into a canvas, corporate style - into a gallery of modern art, imbued with a southern temperament.

    We used oil paints, palette knots and creative impulses of inspiration of our team. Therefore, the label looks like a real art object, as if a Spanish artist captured on it an incredibly beautiful sunset, embellished with his own impressions. In these sweeping strokes, were manifested an expressive emotion and a sense of the energy of life, characteristic of both youth and Spain itself.

    The Solano logo - as an autograph - is hand-written, which only underlined the conceptual idea of ​​the project.
    Differentiation of positions in the line is due to the use of different colors, dark and thick for red wine, brighter and lighter - for pink.

    The counter-label got the role of a functional signature for the exhibits, where you can find information about the composition, region and recommendations for combining wine with snacks.

    Give only an occasion, and Solano's creative energy will turn ordinary meetings with friends into noisy parties after the opening day or atmospheric suppers in the attic.

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    Design: Squad Ink
    Creative Director: Matthew Squadrito
    Designer: Robbie North
    Project Type: Produced, Commercial Work
    Client: Archie Rose
    Photography: Lucas Peng
    Photography: Nikki To
    Location: Potts Point, Australia
    Packaging Contents: Spirits
    Packaging Substrate / Materials: Glass Bottle, Paper
    Printing Process: Digital Print, Gold Foil

    Six Malt New Make is the second Limited Release spirit from Sydney’s Archie Rose Distilling Co. It offers whisky lovers a glimpse into how the base spirit of Archie Rose Single Malt Whisky starts its life – unaged, unfiltered and wonderfully raw.

    “The real magic is in the malts. While the vast majority of single malt whiskies typically feature one or two malt mash bills, for this spirit, we’ve taken it to an impressive six; each one meticulously sourced, trialled and tested to maximise on flavour. The varieties, growing conditions and apparent flavours of these malts are distinctly Australian and we wanted to give a voice to that individuality,” says Dave Withers, Master Distiller.

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  • 09/06/18--21:43: Leulo


  • Design: Lanza Studio
    Project Type: Produced, Commercial Work
    Client: Leulo
    Location: Santa Clarita, California, USA
    Packaging Contents: Skincare supplements
    Packaging Substrate / Materials: Plastic, Paper
    Printing Process: Foil

    Leulo is a Californian brand which produce a full array of skincare supplements. To communicate one of the main features of the brand "a beautiful skin comes from within" We selected a colour palette that inspires naturality and sophistication, gold and white as a visual accent, blending with pastel tones, which accompany the identity to add up a fresh and clean scenario. The packing is organized in a clear and concise manner, making visible the benefits and ingredients of each supplement, the typeface used in the logo is a personalized selection with clean endings that are complemented with the icon in an appropriate way. The result is a coherent packaging with an accent of elegance.

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  • 09/06/18--21:43: Dersia Cosmetics

  • Design: Mara Rodríguez - Design
    Project Type: Produced, Commercial Work
    Client: Dersia Cosmetics
    Location: Gijón, Asturias, Spain
    Packaging Contents: Cream Cosmetics
    Packaging Substrate / Materials: Plastic

    Cream Packaging design for Dersia, a certified natural cosmetics brand from Asturias.

    These creams made from microalgae, take advantage of all their properties to make you feel the sea in your own skin. In addition, it is a bio and vegan product, not tested on animals and with high care in its production.

    That is why, with our design we want to convey the honesty of the product using as few elements as possible. As the only distinctive graphic element we use organic lines that simulate the sea waves, thus connecting the container with its origin in a single glance.

    For this design, we use a sans-serif typeface giving it a touch of elegance and seriousness and a slab typography that identifies the product with the pharmaceutical industry. In addition, for each product we use only one ink, all of them within the marine chromatic range: blue, mauve and green.

    A minimalist and elegant design that gives the consumer enough confidence to try this product with high properties for our skin.

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