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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/06/18--21:43: Jazz Wine Bottle

  • Art Director: Petja Montanez
    Creative Director: Toni Tomašek
    Designer: Lea Dežman
    Copy: Petja Montanez, Blaž Žnidarec, Sara Kravanja
    Project Manager: Sara Kravanja
    Online animator: Robert Lupše
    Project Type: Produced, Commercial Work
    Client: GRAMUS d.o.o.
    Location: Slovenia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle and paper label
    Printing Process: Offset print

    Jazz Kamp Kranj is a small local jazz festival, non-profit and entry free. After 15 years and with new bigger festival projects happening in the nearby capital, we needed to attract the public and inspire them to visit. As Miles Davis once said; »Improvisation is live inspiration«, we tried to engage people with communication on billboards, posters, wine create interest to visit the festival. This way we promoted wine sponsors of the festival.

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  • 09/10/18--00:33: The Weight Loss Gummy

  • Design: Brandéur Studios
    Project Type: Produced, Commercial Work
    Client: The Weight Loss Gummy
    Location: Ireland
    Packaging Contents: Gummies
    Packaging Substrate / Materials: PET Bottle
    Printing Process: Flexography

    The client manufacturers clinically proven weight loss gummies and approached us to create a brand from scratch. And when we say scratch – we mean from zero.

    At the time of the client brief, nothing existed but the gummy and accompanying clinical trials. No brand name, no packaging, no label, no domain, website or social handles, no brand assets, identity, voice or imagery. Like we said… “From scratch“.

    Now while this is nothing new for us, the best part was yet to come. Ground-breaking and trend-defying, the client asked us to create an advertising campaign unlike the status-quo. A campaign that empowers women, without the common and oh-so-cliché weight loss imagery we are accustomed. “Say no (they said) to the midriff shots, bikini scenes, and the ground-breaking and never-seen-before, measuring-tape-around-the-waist pose.”

    The Brief:
    “Create a marketing campaign that did not measure women by numbers, but rather; a celebration to feel good in your own skin. To be the best version of you, whatever the number or dress size.”

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    Design: Edna Silveira
    Project Type: Produced, Commercial Work
    Client: Caminhos Cruzados
    Photographer Vasco Maia Lopes
    Location: Lisbon, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper label
    Printing Process: Flexography printing, Foil stamping, Tactile varnish, Embossing

    The Caminhos Cruzados Family Edition Red and White wines, from the Dão region, are produced by the portuguese wine producer Caminhos Cruzados (Crossed Paths). These wines are a celebration of the personal and professional achievements of the Caminhos Cruzados Family in the year of its bottling (2017). In this year the producer opened a new winery with an impressive architecture, using the stylized x format, inspired by the company’s logo. This logo and the new x-shaped building were, in their turns, my inspiration for the creation of this label, with its specific shape.

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    Design: Maya Graphic Packaging Design
    Project Type: Produced, Commercial Work
    Client: Muscle Station
    Location: İstanbul, Turkey
    Packaging Contents: Protein Bar
    Packaging Substrate / Materials: Flow wrap
    Printing Process: Flexography

    The protein bar package design made by prioritizing "energy" in line with the product strategy has been provided with a dynamic appearance with splash effects. It has been aimed at a sensational bar package design apart from simplicity of the standard package in the style of design.

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  • 09/10/18--00:35: Origanum Skincare

  • Design: A3 Resizing Ideas
    Creative Director: Dimitris Alexiou
    Project Type: Produced, Commercial Work
    Client: Origanum Cosmetics
    Location: Greece
    Packaging Contents: Face Serum, Face Cream, Body Oil, Body Cream
    Packaging Substrate / Materials: Glass bottle, Vase, Cardboard box

    Key concept: Oregano, the main ingredient in the Origanum range of products.

    Creative Rational: Anthemion is a classical decorative theme found in ancient Greek pots, decorative friezes in monuments, objects etc.

    Our main idea was to transform the leaves of the oregano plant in the form of "Anthemion", in order to connect its well known in ancient times therapeutic and cosmetic characteristics with the brand logo. Respectively, we used clear and minimal packaging and black color for the background, which is harmonically connected with the art and culture in ancient times.

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  • 09/10/18--00:35: KÚRIA

  • Design: ZIIJN
    Project Type: Concept
    Location: Poland
    Packaging Contents: Wine packaging
    Packaging Substrate / Materials: Glass bottle, paper label

    KÚRIA - The word means mansion in Hungarian.

    Since the medievals next to every castle, farmhouse or noble mansion there was a large garden or agricultural area that served as the food storage of the house. They kept the family well-fed and well-equipped. They supported the needs of the owners with their vegetables, animals, fishes, wood, wheat and of course fruits. Traditionally on the southers slopes of each of these agricultural hills they planted wine-bearing grapes to produce table grapes, raisins, but most importantly, wine.

    The imagery of these mansions are captured by the classical lithography, each wine connects its type to its origins.

    This labeling and packaging design concept focuses on the traditional wine types of Hungary, but also represents the places where the vines are first produced or where they are the most popular. Pinot Noir stands for the aristocratical elegance of Europe, Kékfrankos has Austro-Hungarian roots and Cabernet Sauvignon represents the rural areas of France.

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  • 09/10/18--00:37: Budaprés

  • Design: Eszter Laki
    Junior designer: Reka Imre
    Project Type: Produced, Commercial Work
    Client: Budaprés Cider
    Photography: Andras Zoltai
    Location: Budapest, Hungary
    Packaging Contents: Cider
    Packaging Substrate / Materials: label
    Printing Process: digital print, foil stamping

    "We strive to be the best thing that has ever happened to apples.” This is the mission of a family-run cider business based in Etyek, Hungary. Budaprés is the union of a father and son who have sought to turn their combined passion for cider and Hungarian produce into craft cider production.

    Hungary is a major apple producing country in the EU and is therefore perfectly placed to play a major role in renewed global interest in craft cider creation. The Budaprés was founded in 2017 with an ethos to celebrate Hungary’s apple producing tradition through the craft of traditional cider making.

    After years of testing and learning at the hands of some of the world’s most celebrated cider makers in the West Country, UK, the Budapres will introduce two distinct types of cider called ‘zamatos’ and ‘felhős’ a sweet and an unfiltered product to provide a broad introduction to drinkers of the varying taste profiles of fine, craft ciders.

    The iconography around the brand speaks of father and son’s passion and understanding of the cider maker’s craft. There is a traditional wood and metal apple press to highlight the artisan quality of the cider. The apple pair is the symbol for father and son as the saying goes: the apple doesn’t fall far from the tree. The labels have copper hot foil stamping and as an extra the bottle caps are printed with a ‘cloudy’ and a ‘juicy’ logo to indicate their type. We applied a brass stamp on wooden apple crates to create an old-fashioned context for the logo.

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    Design: Viewpoint
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Location: Russia, Moscow

    Velkopopovicky Kozel brand team (brewing company AB InBev Efes) decided to make some pleasure for their customers and produced exclusive vintage series with craft multipack six bottles of Velkopopovicky Kozel beer with unique retro labels, and gift beer mats.

    “This project become especially interesting for us because we should manually recreate all of illustrations for labels by the materials available in archives of the brand, as a result, each of label has its own character and legend. Kozel beer history began in distant 1874, precisely this time became the point of evolution counting of brand's products design” – says creative director of Viewpoint branding agency, Roman Dukhovskoy.

    History of Velkopopovicky Kozel beer began in 1874 in the village of Velke Popovice, and was always reflected in package design. Labels depict illustrations of goats demonstrating evolution of design throughout all history.
    And on the back side we placed illustrations unique for each SKU relevant to its history.

    All of 6 bottles are packed in the original cartoon multipack, made in crafting style with the image of old Kozel brewery in Velke Popovice. Box design combines styles of all retro bottles and tells the story of consumers favorite beer.

    In addition, there is a pleasant bonus in each box and an excellent finding for collectors - retro beer mats in vintage style.
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  • 09/10/18--00:38: Tanqueray & Tonic

  • Agency: Co Partnership
    Creative Director: Zoe Green
    Art Director: Max Harkness
    Project Type: Produced, Commercial Work
    Client: Tanqueray
    Location: Australia
    Packaging Contents: Premix cocktail
    Packaging Substrate / Materials: Glass bottle

    Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium premixes.

    The idea lives around the bartenders perfect serve of Tanqueray & Tonic and experiencing this ultimate G&T at home. In order to differentiate from lesser quality premixes and uphold the iconic image of Tanqueray, we began our journey by designing a custom glass bottle.

    The new design strikes a perfect balance, borrowing just enough from the parent brand to build recognition, whilst being technically feasible to run down a fast bottling line. Using a lighter green glass to communicate a softer strength than its parent, we slimmed down the bottle and introduced a crown seal to speak to the ready to drink format, adding embossing of ‘Charles Tanqueray & Co’ to the shoulder and monogram mark to the bottle base.

    By reorganising the famous Tanqueray brand assets, we made room to deliver the idea of the bartenders perfect serve, using copy such as ‘The definitive Gin & Tonic’, ‘Expertly Blended’ and ‘The world’s most prestigious gin, blended with our signature tonic’.

    To visually introduce this idea, we added a detailed illustration of a ‘Copa de Balon’ glass – or balloon cup, the offical glassware of Gin & Tonic connoisseurs, filled with ice and lime and finished with the founders signature for authenticity.
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  • 09/10/18--00:42: Manolo y Carmiña

  • Agency: 4BajoCero
    Designer: Pedro Maceira
    Project Type: Produced, Commercial Work
    Client: Olivar de Moura - Galeo
    Location: Santiago de Compostela - Spain
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Substrate / Materials: Glass
    Printing Process: Screen printed

    Manolo and Carmiña is a new Galician extra virgin olive oil from the Galeo brand. The Atlantic breeze helps harvest some olives with unique nuances, getting a premium extra virgin olive oil.

    Manolo y Carmiña son probablemente los nombres más típicos de Galicia, una región donde la gastronomía destaca sobre el resto de España por la calidad de toda su materia prima.

    Galeo is a new Galician brand of trusted oil. They bet on quality in the olive transformation processes to make a high quality oil.

    Galeo has a wide range of extra virgin olive oils and formats for different culinary needs.
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  • 09/10/18--00:44: What a Load of Bull$#!t

  • Design: Brandéur Studios
    Project Type: Produced, Commercial Work
    Location: USA
    Packaging Contents: Organic Manure
    Packaging Substrate / Materials: Flexible Bags
    Printing Process: Rotogravure

    Our client is a fertiliser manufacturer who approached us given our unorthodox branding strategies for product marketing. We're of the opinion that if you can market and successfully sell a bag of $#!T, surely you can market anything!

    We studied the fertiliser marketplace and noticed a common thread in packaging, brand voice and colour schemes amongst competitors. We redesigned our client's packaging and created a unique brand voice to match. Currently a work-in-progress with a series of 'break-the-noise' packaging designs to come.

    What's Unique?
    Manure retail packaging hasn't changed for decades. We added a unique brand voice, imagery, colours and copy.

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  • 09/10/18--00:44: Cycle Care

  • Design: Laura Schweiger
    Project Type: Student Project
    School: RMIT
    Course: Masters of Communication Design
    Tutor: Brad Haylock
    Photographer: Dennis Grauel
    Location: Melbourne, Australia
    Packaging Contents: Menstrual Products
    Printing Process: Digital Printing

    Cycle care is an everyday vision for menstrual products that do their job and make us feel okay, no matter who we are. It explores how menstrual products are significant in affirming and constructing a certain ideology of womanhood and how the visual language surrounding us can impact our perception and definition of a society’s values. The final outcome wrestles with challenges such as the pursuit of gender-neutrality in design, the non-traditional construction of a brand identity, as well as questions about the ethical responsibility of designers and the consequences of our work.

    Some of the works and writings studied for the project include various projects by Kenya Hara, Dieter Rams, Kris Sowersby, ‘The World as design’ by Otl Aicher and ‘The Super Normal Philosophy’ by Jasper Morrison and Naoto Fukasawa.

    The packaging design is strongly informed by the tactility of the materials: the smoothness of the tracing paper and roughness of the white uncoated stock. The choice of tracing paper as packaging material befits the brand’s values of transparency and inclusiveness, whilst combining materials with different tactile surfaces led to a compelling contrast. I was fascinated by the idea of creating an intriguing experience through materials rather than graphic elements.

    This work was undertaken as the Professional Research Project for the Masters of Communication Design program at RMIT.

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  • 09/10/18--00:45: San Zhu Liang

  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Facial mask

    This is the packaging of a facial mask. The main ingredient is extracted from oats, therefore we integrate oats into the main concept so that consumers can directly feel the ingredients on the packaging.

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  • 09/10/18--00:46: The Y Code

  • Design: Sheridan&Co
    Project Type: Produced, Commercial Work
    Packaging Content: Male cosmetics
    Location: UK

    The Y Code is a new brand and product concept created by global design agency Sheridan&Co that aims to repurpose male cosmetics for the ‘everyday man’.

    The aim is to offer an accessible and inclusive premium cosmetics solution not currently serviced by existing brands on the market. Freddie Sheridan, director at Sheridan&Co, commented: “The market that The Y Code is targeting is an interesting one - these men are youthful enough to not yet be set in their ways; they are open to experimentation, have a decent disposable income, may already have a well-stocked cabinet of grooming goods and have perhaps dabbled with cosmetics in some way – even if this included raiding the Mrs’ makeup bag for cover-up to conceal the shady effects of a hangover.”

    The phenomenon of men wearing makeup has moved beyond the domain of drag queens, Hollywood and the stage to become an industry set to be worth in excess of $60bn by 2020 (Euromonitor, 2017).

    Drawing on market analysis, trends in male cosmetics over the past two years and over 30 years expertise in the general cosmetics industry, Sheridan&Co identified an opportunity to create a concept cosmetics brand for men that, in a sense, ‘reclaimed’ the act of wearing makeup.

    “Examining the historical context of men in make-up, in the modern era it’s curious as to how the act of wearing it has become almost an exclusively female pursuit,” Freddie Sheridan continued. “Ancient tribal warriors deemed it as war paint, a tool for making their demeanour more fearsome, not effeminate, to their enemies. Punk and Goth culture, likewise, saw men wear this as a means of smashing social norms set up by the establishment. Make-up, in this sense, was very much like ammunition. So, it’s interesting to see how male cosmetics today has become such a terrifying idea to the man on the street.”
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    Design: Onfire Design
    Creative Director: Matt Grantham
    Designers: Georgina Brothers, Ewa Oliver
    Project Type: Produced, Commercial Work
    Client: Manuka Emporium
    Location: Auckland, New Zealand
    Packaging Contents: Honey, Food
    Packaging Substrate / Materials: Glass jar
    Printing Process: Offset, foil stamping

    In today’s world of fast moving consumer goods, honey is often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character and flavour of the core ingredient. Manuka Emporium is a new honey brand challenging this mentality.

    Working with a select group of today's apiarists in New Zealand, Manuka Emporium were inspired by the attitude, persistence and honey making philosophies of those who have come before and focused on delivering a product that is truly special in the market. The beekeepers from yesteryear harvested and sold pure single source honey to their local general stores which was then bottled and labelled by the shopkeeper. Simple, honest and true.

    The brief was to create a superior brand that echoed the values of these skills and create an compelling visual language that would appeal to the discerning consumer looking for that special item for a social occasion or gifting. Inspired by the authenticity, opulent decoration and typographic crafting of premium liquor brands that can be discovered in old whisky lounges and bars, the brand exudes the charm and character of a Victorian era shop. Product details were added with the Beekeepers Selection label, proudly displaying vintage, season, style, flavour notes and the apiarists signature.

    Copper foiling, red stamps, different colour labels denoting MGO strength and a unique bee motif add premium cues to the quality of the product.

    The Beekeepers Selection is the purest of foods, gifted by nature.
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  • 09/10/18--00:50: Stranger & Sons

  • Design: Oveja & Remi
    Project Type: Produced, Commercial Work
    Client: Stranger & Sons
    Location: Goa, India
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography and foil

    We are raised in a country where knowledge, skills, recipes, traditions and even businesses are passed down from generation to generation. Wherever we go, we are surrounded by the remnants of these traditions in the legacy of shop signs scattered across our towns and cities. The presence of “& sons” in the name of a business means that the company was started by a family, and multiple generations have been involved in the same business. These shops were their pride of place, so when it came time to name our own brand, we chose to name our strange brand of gin “Stranger & Sons” in the hope that our gin will be the first to spearhead a fresh and exotic cocktail culture in India.

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    Design: Taxi Studio
    Project Type: Produced, Commercial Work
    Client: Carlsberg
    Location: Bristol, United Kingdom
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle, Can
    Printing Process: Foil Stamping

    Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design.

    Following extensive research into the brand's 171-year heritage, Carlsberg's famous brand elements have been carefully re-crafted for the first time in several years, striking the perfect balance between form and function.

    These assets combine to form a coherent master brand-led identity system that works across packaging, promotions and POS materials for all of Carlsberg's global variants. The core elements include the logo, hop leaf, crown and brand typeface, as well as the signature of Carlsberg founder JC Jacobsen.

    JC Jacobsen was a true pioneer of his time. His discoveries included a pure strain of brewer's yeast that ensured consistent quality every time, a gift he freely shared with the world in the spirit of improving beer for everyone.

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  • 09/10/18--22:04: Nature Blessed Frozen Foods

  • Design: Pretty Lethal Designs
    Project Type: Produced, Commercial Work
    Client: Nature Blessed
    Location: Milwaukee, Wisconsin, USA
    Packaging Contents: Frozen fruit & vegetables
    Packaging Substrate / Materials: Plastic Pouch

    Nature Blessed is the direct-to-consumer division of Coloma Frozen Foods, a family owned and operated frozen fruit and vegetable company that’s worked with local Michigan farmers for over 60 years.

    With a growing retail presence across 15 states around the Midwest, the importance of branding and packaging design became apparent since competitive shelf space means retailers can be picky on what they want seen on their shelves.

    Considering they’re one of the only brands willing to use clear bags to show the quality of their produce, Nature Blessed knew that with improved designs, they could show grocers and customers alike that no one knows fruits and vegetables better than the folks who grow them.

    This project included a redesign of the Nature Blessed logo and a new design for over 40 SKU's of a variety of fruit and vegetables. The packaging included large 40oz bulk sizes and smaller 1lb pouches. Packaging included a custom 'Michigan Grown' seal and a range of custom icons for preparation instructions. The packaging was designed to be flexible enough to add new product ranges in the future.

    The clear window design of the packaging lets the bright colors of the fruit and veg stand out, creating an eye-catching, colorful display in the freezer aisle. The impact of the designs immediately increased sales – and together with a marketing strategy that will focus on recipes and cooking tips, reaching your five-a-day got a little more appealing.
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  • 09/10/18--22:05: Lourse Warszawa

  • Design: Walk with David
    Project Type: Produced, Commercial Work
    Client: Raffles Europejski Warsaw
    Location: Warsaw, Poland
    Packaging Contents: Sweets
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Offset printing,Foil Stamping

    June 1st was the date of highly anticipated opening of Raffles Europejski Warsaw. Dating back to 1857, the neo-renaissance palace has been over the last four years restored to its pre-war glory.

    Walk with David brand design studio has been commissioned to create the identity for Lourse Patisserie Warsaw found within Raffles Europejski Warsaw.

    When creating the identity for Lourse, we took into consideration that Raffles Warsaw is a place that has stayed in hearts and memories of the Warsaw people, even as the shape and fortunes of the city around it have changed.

    Our brief was simple: to create an iconic branding that transmitted the feeling of tradition, luxury with a hint of homage toward the original Lourse patisserie, which existed almost a century ago.

    We created a variety of beautiful packaging with an iconic new color to represent the brand. All boxes and packages where treated like jewelry boxes that incase tasty cakes, sweets, macaroons etc.

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  • 09/10/18--22:05: Venus

  • Designer: Bíborka Porcza
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Tampons
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    Venus is a product package for a fictive tampon brand. I have linked Venus brand with modern femininity. The logo’s shell symbol refer to the birth of the mitological Venus, the organic composition gives directness for the brand. My aim was to create a solution which merge modern feminity and practical solutions and answer for everyday problems.

    The concept of Venus in contrast to conventional tampon packaging is exciting and new, because it is tiny with unique appearance more practical and easy to take. It was important for me to develop an inner part with 6 boxes, which ladies could take easily wherever they go, because it even fits in a purse.

    It was a conscious planning of the package shaping the boxes and place tampons just right next to each other in a rounded form, keeping in mind differentiation from competitors. Because of the hexagonal shape of the package the top and the bottom of the box looks like a flower.

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