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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/10/18--22:06: Quinta D'Amares


  • Design: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Quinta D'Amares
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Bottle, label paper
    Printing Process: Cutting, die-stamping and gold-stamping

    There are some wines that are born to be the living heritage of a region. Quinta D'Amares wines have this unique particularity: they carry themselves an entire historical legacy of a property, which has the privilege of being surrounded by Rendufe Monastery and by a seventeenth-century Aqueduct located in the middle of the vineyards. M&A Creative Agency had the privileged to tell this secular history by rebranding the six wine labels. It was through the hectares of vineyards and by the hands of whose got the knowledge and the traditions, that creative concept arised. Different colors were selected for each wine, which each one is associated with the respective grape varieties. But what makes the difference is the cutting that was inspired by the lines of the aqueduct.

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  • 09/10/18--22:07: Collagenial Skin


  • Packaging Designer: Aleksandra Klimkina
    Brand Manager: Mariya Radyukhina
    Project Type: Concept
    Location: Mocsow, Russia
    Packaging Contents: Collagen Powder
    Packaging Substrate / Materials: Plastic Bottle / Doy Pack

    Collagenial Skin is a Collagen Powder for Beauty & Health Skin. Сontains Fish Collagen, Hyaluronic Acid & Vitamin C.

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  • 09/10/18--22:07: Le Tan Sunscreen


  • Design: Co Partnership
    Creative Director: Zoe Green
    Art Director: Max Harkness
    Project Type: Produced, Commercial Work
    Location: Australia
    Packaging Contents: Sunscreen
    Packaging Substrate / Materials: Poach, Trigger spray

    Introducing the new Le Tan sun protection range. A brand that has had the fun and vibrancy of our great Australian summer, placed back at its heart.

    Here in Australia, we know the importance of sun safety, and the modern category is dominated with brands that drive a more clinical, medicinal approach. With our client, Co Partnership have developed a truly differentiated positioning and design in market, that offers consumers the sun protection they need, with the fun that every summer beach bag deserves!

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  • 09/10/18--22:08: Brookie's Dry Gin & Slow Gin


  • Design: Co Partnership
    Creative Director: Zoe Green
    Art Director: Max Harkness
    Project Type: Produced, Commercial Work
    Client: Cape Bryon Distilerry
    Location: Sydney, Australia
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle

    Brookie’s Byron Dry Gin is made with a passion to highlight the rainforest regeneration of the Northern River region in New South Wales, Australia.

    With only 1% of the rainforest still remaining in the region, the Brook family have worked for over 30 years to regenerate a patch of land on their Macadamia farm, planting over 35,000 new rainforest trees and employing sustainable farming practices.

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  • 09/10/18--22:09: Jays : Coffee Brewers

  • Design: Daria Stetsenko
    Project Type: Produced, Commercial Work
    Client: Jays : Coffee Brewers
    Location: Ukraine
    Packaging Contents: Coffee, Cold Brew, Lemonade
    Packaging Substrate / Materials: Paper, Plastic
    Printing Process: Digital printing, Manual printing

    Jays : Coffee Brewers is a coffee shop in Zaporizhia, Ukraine. Main brand qualities are local roast, arabica only menu and manual brewing. The old logo had the image of a flying bird that symbolizes freedom. Our task was to design a new logo, visual identity system and packaging. The primary requirements were the presence of a bird in the logo and black and white palette in combination with the brown color of kraft paper.

    We created a bird that symbolizes strength and lightness at the same time. Straightened wings tell us about freedom, goodwill, and openness. The typography system consists of a modern monospaced font that creates modest and straightforward brand character. The color palette allows the brand unobtrusively fit into the urban space. In addition to the visual identity system, we designed packaging for coffee beans, cold brew, and coffee cups. The label's design is built on simple typography without decoration, focusing on the meaning, not the form.

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    Design: Design Studi- Online / DS-O
    Project Type: Produced, Commercial Work
    Packaging Content: Moon Cakes
    Location: Hanoi, Vietnam

    Mid-Autumn Festival is the Family reunion holiday, the occasion carrying the special meaning: It is the holiday when every member of the family gather and enjoy under the moonlight. Understanding that, DS-O has transmitted that value of Family reunion holiday through the moon-cake box of Moon Bakery.

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  • 09/11/18--23:48: Dozily Potato Chips


  • Design: Reza Khatib Shahidi
    Project Type: Produced, Commercial Work
    Client: Helmida Food Industry
    Location: Tabriz, Iran
    Packaging Contents: Potato Chips

    Featuring a metallic bag and unique patterns, this snack is bringing some serious personality. This is a packaging proposal we created for the Helmida Food Industry. The flavor distinction is made through the color code, already established and recognizable by the consumers.

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  • 09/11/18--23:49: NeroBlu


  • Design: Lindsay Silveira
    Project Type: Produced, Commercial Work
    Client: AquaIce (A Gadiya Group Venture)
    Location: Candolim, India
    Packaging Contents: Water
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    Launch of a new packaged drinking water bottling brand in India.

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  • 09/11/18--23:50: Sweet Dragon Baking Co.


  • Agency: Design Womb
    Creative Director & Designer: Nicole LaFave
    Project Type: Produced, Commercial Work
    Client: Sweet Dragon Baking Co.
    Photography: Teri Lyn Fisher
    Location: San Francisco, CA, USA
    Packaging Contents: Candy Brittle
    Packaging Substrate / Materials: Paperboard

    Sweet Dragon Baking Co. started in the San Francisco Bay area, crafting more than candy. The brand is known for its delicious and exotic baked goods and their unique spin on a boldly flavored retail line of addictive candy brittle.

    Design Womb delivered a bold and powerful brand identity that celebrates that this is not only a fantasy-inspired candy brand that is made with amazing ingredients, but that the brand also prides itself on adventurous flavor explorations. This visual bold personality is infused with strong color, refined typography, and a whimsical brand voice in its copywriting, brand identity, and packaging design.

    Our art direction and execution of this food and product photography celebrates this treat's vibrant design and the fun nature of discovering your new favorite candy.

    The products are built to have a strong brand blocking effect on-shelf, so buyers can immediately identify the fun flavors available and know they are in for a bold bite.

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  • 09/11/18--23:50: Starobrno Redesign


  • Design: LION Brand & Story
    Project Type: Produced, Commercial Work
    Client: Heineken
    Location: Ostrava, Czech Republic
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, Aluminium Can

    Starobrno has retained a distinctive style of communication and distinctive design for many years. It is authentic and unmistakable. Like Brno itself, to which it has inherently belonged for several generations. A responsive but distinctive redesign has added the brand to the modern form it deserves. He did not forget the tradition or the affiliation.

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    Agency: WowMe Design
    Design Director: Andy White
    Project Type: Produced, Commercial Work
    Client: Kerry Foods - PURE
    Location: UK
    Packaging Contents: Plant based spread
    Packaging Substrate / Materials: Plastic, Paper

    Kerry Foods briefed WowMe to create a new look for their PURE dairy free spreads.

    With the growing trend for plant-based dairy-free alternatives within the shopping baskets of mindful eaters, WowMe were asked to create a new look for Kerry’s range of dairy and gluten free spreads.

    Andy White, Creative Director of WowMe Design remarked, “You only need to visit the butter and spreads aisle in the supermarket to see the huge array of choice, it’s a very busy category. For Kerry’s PURE spreads we needed to ensure that the new design had real shelf-standout at the same time also having a clean uncluttered look” He added, “all whilst ensuring that the free-from benefits are clearly featured, all helping the consumer feel empowered by their choice. We believe that what we have created is the best in class.”

    The new packs are now on shelves in all major retailers across the UK.

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    Design: Cursor Design Studio
    Photographer: Konstantinos Besios
    Project Type: Produced, Commercial Work
    Client: Besios Ltd
    Location: Larissa, Greece
    Packaging Contents: Olive oil
    Packaging Substrate / Materials: Aluminium
    Printing Process: Flexography

    Logo and packaging for a Greek extra virgin olive oil. Our creative team dominated straight away by the Thessalian mythology. Aloades, the almighty Poseidon’s sons, moved in the epicenter of the logo forming a robust monogram and getting surrounded by spirals: symbols of power and life. In a second-level the logo communicates the fundamental elements of olive and sea, without being bubbling though. The packaging of the olive oil based on the design of naturalistic illustrations that represent mosaic olives and leafs. An everlasting value claims a post in the modern cuisine.

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  • 09/11/18--23:53: Natural Yanniss


  • Design: Iria Prol
    Project Type: Produced, Commercial Work
    Client: Natural Yanniss
    Location: Andorra
    Packaging Contents: Solid and liquid soaps
    Packaging Substrate / Materials: Cardboard boxes and paper labels
    Printing Process: Digital printing

    Natural Yanniss is a natural soap brand that combines tradition and craft. Its ecological vegan soap bars, as well as its bottled products are olive oil-based and organically produced in Sierra del Segura, (Spain).

    I was commissioned to create the branding and packaging for the brand. My goal when creating the branding was to represent the main component of the soaps, olive oil, as well as reflecting the values of craft. The botanical motifs are inspired by William Morris wallpaper Arts & Crafts designs, as well as the pattern designs created for the four product families.

    The range of products was very extensive so they were divided into four different product groups: Pharmacy, Herbal shop, Premium and Men's line, differentiated by the pattern designs but unified by the branding and logo.

    The patterns were created out of the ornamental elements present in the logo, geometrical shapes and the "Y" from Yanniss. Color was used to characterize the different scents of each product family.

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  • 09/11/18--23:55: Alchemy Kraft Beer

  • Art director: Natalia Kuchumova
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Kraft beer
    Packaging Substrate / Materials: Glass bottle

    The basis of this package design is laid Aristotelian concept of alchemy and the primary elements: air, fire, water, earth.

    Beer types are differentiated by four alchemy elements.
    1. Air: IPA "Hurricane"
    2. Fire: porter beer "Vulcan"
    3. Water: lager "The Morning of the Surfer"
    4. Earth: bitter ale "Wooden ale"

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  • 09/11/18--23:55: Mr Black Coffee Liqueur

  • Agency: Co Partnership
    Creative Director: Zoe Green
    Art Director: Max Harkness
    Illustrators: Young Jerks
    Project Type: Produced, Commercial Work
    Client: Mr Black Spirits Pty Ltd
    Location: Sydney, Australia
    Packaging Contents: Liqueur
    Packaging Substrate / Materials: Glass bottle

    Mr Black coffee liqueur, also known as “cold drip coffee perfection” has a broad following from its home of Australia to the UK, with plans to launch in USA next year.

    With a growing consumer base the brand had outgrown its fashionable label and needed to strengthen its positioning, and inject purpose to engage new consumers and set it up for growth.

    Mr Black coffee liqueur, also known as “cold drip coffee perfection” has a broad following from its home of Australia to the UK, with plans to launch in USA next year. With a growing consumer base the brand had outgrown its fashionable label and needed to strengthen its positioning, and inject purpose to engage new consumers and set it up for growth.

    Co Partnership were tasked to build more meaning into the brand, starting first with the primary pack, building a suite of equities that not only work hard on pack but also in brand activation and digital platforms. We did this by investigating what values were at the heart of Mr Black to attain the truth to build our story around. We discovered a love and reverence of real coffee, a daily ritual ingrained in modern Australian culture.

    With just enough mystery to be part alchemy, part magic, we developed the brand positioning of ‘Spiritual Awakening’ which inspired the design of the coffee bean eye logo. Working with NYC illustrators ‘Young Jerks’, we brought the positioning to life with mystical process icons and a new back label revel.

    Together we established an iconic brand for Mr Black that ensures it has ongoing relevance for its consumer and dominates the market for years to come.

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  • 09/12/18--00:01: The Little King


  • Agency: puppets design group
    Graphic Designer: Manos Stamatinos
    Project Type: Produced, Commercial Work
    Client: Κivo Homemade Craft Beers
    Location: Volos, Greece
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass
    Printing Process: Foil Stamping

    We have been assigned to design the labels of the new brew products for the Kivo Homemade Craft Beers company. Our protagonist, the Small King, is inspired by the place where the products are made in, the Small King of Skiathos, a Greek island of the Northern Sporades. The colours of each label are chosen to match the colours and the scent of each beer.

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  • 09/12/18--00:01: Organic Mountain

  • Design: Squad Ink
    Creative Director: Matthew Squadrito
    Designers: Robbie North, Cristie Stevens
    Photography: Lucas Peng, Nikki To
    Project Type: Produced, Commercial Work
    Client: Organic Mountain
    Location: Potts Point, Sydney, Australia
    Packaging Contents: Sweeteners, Oils, Coffee, Flour

    Nurture the land. Respect its people. Build a sustainable future.

    Organic Mountain is a 100% organic food brand that offers a range of beverages, snacks and pantry ingredients. They’re inspired by their ancestors, the Tayrona people of Colombia’s Sierra Nevada, the true pioneers of sustainable farming. Today Organic Mountain's mission remains the same – Respect the land and nurture a more sustainable future that will enrich us all.

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  • 09/12/18--00:02: Seedlip Grove 42

  • Agency: Pearlfisher
    Founding Partner & CEO: Mike Branson
    Creative Director: Hamish Campbell
    Client Director: Susan Levy
    Project Type: Produced, Commercial Work
    Location: United States

    Pearlfisher creates the packaging design for Seedlip Grove 42, now available in the United States.

    As the third variant in just three years, Seedlip Grove 42 contributes a citrus-forward flavor to the Seedlip product family. Combining bitter orange, mandarin, blood orange, lemongrass, ginger and lemon, this clean blend continues the brand’s mission to communicate a unique proposition in the drinks market as the world’s first distilled non-alcoholic spirit.

    Pearlfisher’s challenge was identifying the distinct layers that set Grove 42 apart from the variants that came before—Spice 94 and Garden 108—in order to bring the integrity of the individual spirit to the forefront of the brand. Beyond the mainstays such as the cap color inspired by the copper stills used to create the product, we illustrated the natural ingredients of Grove to cue the product experience against a muted orange color palette, which is displayed on the face of the bottle and throughout the full range of brand touchpoints.

    Hamish Campbell, Creative Director at Pearlfisher New York, adds, ”Our partnership with Seedlip enables us to expand on the visual ingredient cues that lend to the product’s desirability. Like the Hare and the Fox from the variants that precede it, the Squirrel on Seedlip Grove 42 stands alone as a unique experience from the shelf to the glass, while burrowing into the equities that are now second nature with Seedlip. This is a brand full of innovation in the non-alcoholic drinks category and it’s imperative that we underscore this fact through our strategy and design.”

    Ben Branson, Founder of Seedlip, comments, “The drinks industry is a fascinating, wonderful community comprised of bartenders, chefs and people who are extremely passionate about what they're
    doing. We’re really excited to share Grove with this community and beyond. Maintaining a thread of innovation at Seedlip keeps us lean and fast on the outside, and it keeps us grounded and connected to the natural world on the inside.”

    This addition arrives in the wake of Seedlip's ground-breaking global success that led the brand to be included in some of the best cocktail bars, Michelin-star restaurants and hotels across the world.




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  • 09/12/18--00:02: Blanc Naturals


  • Agency: Foxtrot Studio
    Graphic Designer: Adrian Chytry
    Project Type: Produced, Commercial Work
    Client: Blanc Naturals
    Location: Warsaw, Poland
    Packaging Contents: Skin Serum
    Packaging Substrate / Materials: Paper Tube, Glass Bottle
    Printing Process: Foil stamping, Offset printing

    Blanc Naturals creates thoughtfully designed skincare products for the modern woman using various ingredients grown from their farm in Australia. They are advocates for sustainable organic products that are equal parts beautiful and effective. Combining a beautiful aesthetic with carefully blended organic formulas, skincare as both an art and function. To reflect their ethos and attitude to the product we’ve created beautiful plant motives that are the metaphor of the powerful healing spirit of the nature. Bold abstract shapes treated with gold foil which are combined with more ethereal subtle backgrounds. Both layers connects together wonderfully and conveys the brands expression creating dynamic and emerging experience. The product has been very well received by customers all over the world, and one of the most frequently mentioned feature is the beautiful packaging.

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    Design: B&B Studio
    Project Type: Produced, Commercial Work
    Client: Genius
    Location: London
    Packaging Contents: Wraps
    Packaging Substrate / Materials: Plastic, paper

    Free-From bakery category leader Genius Gluten Free has unveiled two wraps as part of a new ‘Good for the Gut’ range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the Genius Fibre Fest Beetroot Wraps and Genius Fibre Fest Kale Wraps.

    In line with the Genius core range, ‘Good for the Gut’ products are entirely gluten and dairy free but with the addition of a natural prebiotic to appeal to the gut-conscious consumer. Each product in the range also has a stand out nutritional benefit: wraps that are 3 x fibre of regular wraps; pasta that’s 2 x protein and 3 x fibre of regular pasta; bread crisps with 2 x protein and ½ the carbs of regular crisp breads.

    Tasteful design
    Focusing on depth of taste and flavour, B&B studio has created a range of original patterns in-house that take inspiration from the product ingredients, including layers of beetroot and swirls of kale leaves. These designs are presented on brightly-coloured backgrounds, providing differentiation for the new range and standout on-shelf.

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