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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: Sterling Creativeworks
    Project Type: Self-Promo
    Location: Napa, CA USA
    Packaging Contents: Wine

    Our agency is known for designing modern classic packaging for wine, spirits and food. We developed this series of labels to expand client perception of what luxury wine packaging can look like when we reinterpret universal wine themes in unexpected ways.




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  • 09/12/18--22:06: Tarongino USA

  • Agency: Watermark Design
    Senior Designer: Jena Thielges
    Project Type: Produced, Commercial Work
    Client: Tarongino USA
    Location: Charlottesville, Virginia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Aluminum

    Tarongino is a fun, fresh, sparkling canned wine made from 100% organic oranges. The oranges are picked from the Mencheta family’s fifth generation orchards and is crafted in Valencia, Spain. Challenged with introducing this unique wine to the United States, we wanted to be sure the packaging reflected both the taste of the wine, as well as the feeling of being in the Mediterranean. The Tarongino package design evokes the azure seas, the oranges and pinks of the fruit, and the warm sunsets together into a can that easily travels for leisurely picnics, brunches, pool days and happy hours.

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  • 09/12/18--22:06: Aloe


  • Design: Luminous Design Group
    Project Type: Produced, Commercial Work
    Client: Flax
    Location: Agia Paraskevi, Attiki, Greece
    Packaging Contents: Cosmetics

    Mythos / Aloe is a line of products for the greek tourist market. Client's brief indicated that the use of green color along with the word Aloe, had to be present on the pack. As the rest of the competition uses photographic representations of Aloe plant, we opted to take on a different approach. A decisive role in our design was the varying of the containers small sizes, as a necessity to the specific market for practical reasons.

    Laying out the design principles we chose to highlight the green color isolating it on white containers, while the typography for ‘ALOE’ was set in a way to define the scarce but vertical format of the containers. Product categorisation was enhanced with the creation of oxymoron, thematic illustrations that tell a different story each time, while the Aloe Vera plant takes a leading role. All the necessary info complements the artwork, on the front of the container, in a clean and structural way.

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  • 09/12/18--22:06: Impetus


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Ste. Michelle Wine Estates
    Location: Woodinville, WA
    Packaging Contents: Wine Package Design

    We were asked to develop a name and package design for a special wine to commemorate Chateau Ste. Michelle’s 50th anniversary. The name, Impetus, honors both the history of Washington’s founding winery, and its forward-looking commitment to creating exceptional wines. We illustrated the concept of time moving forward with a pendulum on a cast metal medallion set in a timelessly elegant label. A neck tag highlights the momentous occasion of the 50th anniversary release.

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  • 09/12/18--22:31: AJ Hackett Screamer Pilsner


  • Agency: True
    Lead Designer: Matt Heays
    Artwork and Photographer: Jamie Pettigrew
    Senior Project Manager: Petra Qvist
    Denny Monk: Retoucher
    Project Type: Produced, Commercial Work
    Location: Auckland, New Zealand
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, paper adhesive
    Printing Process: Offset and Block Foiling

    The AJ Hackett – the maverick brand that brought New Zealand and the world the exhilaration of bungy, now brings you the perfect reward for your fearlessness… beer. And it’s a screamer.

    The AJ Hackett Screamer is a pilsner sold exclusively in Queenstown. It’s full-bodied, wide-eyed, and screams out to anyone with a racing heart or an invincible attitude - for those who think life should be measured in decibels. ‘Screamer’ perfectly complements any of the AJ Hackett products – the name, inspired by the guttural reaction that erupts from a complete momentary divorce of body and mind.

    The design itself is a nod to a punk/skate vibe, and this informed our approach. The main influences can be attributed to 90s skate graphics and low-tech relaxed illustration techniques - originally hand drawn, and then digitised.

    As a complete package, it is deliberately unfussy. Although the Cyan blue references the primary brand colour, we weren’t bound by a specific set of rules or guidelines. The founders themselves were arrested multiples times, and we wanted our beer brand to celebrate this renegade attitude, which lives on to this day.

    Barely days after it was launched, Screamer was outselling other craft beers in Queenstown, two-to-one.

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  • 09/12/18--22:32: Intrínsecos


  • Design: Estudio Pum
    Project Type: Produced, Commercial Work
    Packaging Content: Books
    Location: Brazil

    Intrínsecos is a book subscription club based in Rio de Janeiro, run by Editora Intrínseca.

    The design of the packaging gives a natural feel to it, giving out a metabolic growth, just like a tree or a city which is ever growing and improving.

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    Design: Gitanos Consulting
    Project Type: Produced, Commercial Work
    Client: Taboga
    Location: Costa Rica
    Packaging Contents: Blend Sugar
    Packaging Substrate / Materials: Craft cardboard

    What's Unique?
    Craft materials and minimal design for communicate the mood of the product.

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  • 09/13/18--23:19: DOG&MAN Dog Food


  • Design: Fabula Branding
    Project Type: Concept
    Location: Minsk, Belarus
    Packaging Contents: Dog Food

    Modern pet food market features a lot of strong brands. The customer’s task was to launch a new trademark named DOG&MAN and focused on functional dry dog foods, and to make it distinguishable.

    The majority of competitors emphasize classic dog images in their design concepts. This is why we focused on the relations between the dog and its master. The name itself gave the brand more of a male nature, and we continued to elaborate it.

    The design idea divides the package into two parts. The upper one features the photo of a young man with a dog. The image shows their honest partnership based on equality and mutual respect. Different types of foods (for bigger and smaller dogs) are illustrated by different breeds.

    The lower part is filled with easily understandable infographics as well as one of the constants in our concept – attractive food styling which is unusual for this category.

    To emphasize the male nature of the brand, we used black and white colours, laconic block lettering, and infographics.

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  • 09/13/18--23:20: Feliz


  • Design: BR - Design Firm
    Project Type: Produced, Commercial Work
    Client: Feliz
    Location: Lisbon, Portugal
    Packaging Contents: Brown Sugar and Nuts
    Packaging Substrate / Materials: Plastic Pouch and Bag
    Printing Process: Flexography

    Feliz means "Happy" in Portuguese and is an Angolan brand that aims to offer a healthier food option and bring positivity to the market.

    The graphics were strongly inspired by the contagious smiles of the African kids, and is represented the smile of a boy and a girl, allowing great opportunities of communication on the shelf.
    The brand is cut and establishes strong emotional connections with the consumers.

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  • 09/13/18--23:22: Malene


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Crimson Wine Group
    Location: Napa, CA
    Packaging Contents: Wine Package Design
    Packaging Substrate / Materials: Glass bottle


    Malene is a new premium wine brand. This world class Rosé from California’s Central Coast needed a package that is fresh, timeless and conveys understated luxury to our sophisticated female consumer group. Our choice of glass shows off the distinctive color of the liquid. The label design was inspired by the sparkle in a rose-colored gemstone, and its similarity to the play of light in a high-end Rosé wine.





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  • 09/13/18--23:22: Malene Line Extension


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Crimson Wine Group
    Location: Napa, CA
    Packaging Contents: Wine Package Design
    Packaging Substrate / Materials: Glass

    Building on the success of our Malene Rosé label, we worked with the client to create packaging for two line extensions. The new Reserve Rosés and varietal specific “component” wines (Grenache and Vermentino are the grape varietals in Malene Rosé) build out a product line that gives wine club members an opportunity to discover the many facets of premium rosé.

    The reserve package is an understated and elegant interpretation of the vertical band motif on the core label design, blind embossed on a pristine opalescent background.

    The component wine labels feature the brand’s signature band artwork, with selected bands colored red or green to convey the concept that these varietals are components of Malene rosé wines.

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  • 09/13/18--23:22: The Eared Box


  • Design: Souad
    Project Type: Concept
    Location: Tunis, Tunisia
    Packaging Contents: Nuts & Dried Fruits
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital printing

    To win the younger crowd approval, this eared-box has been designed to bring fun and play time while eating healthy. Once the kid finishes his diet he will be rewarded by a cute animal mask. wrapping a daily dose of vitamins and fibers that kids need to spend their day in fine fettle.

    In fact, this is a secondary packaging where visual and structure complement each other. It has inside 10 purses each contains a daily dose of 3 dried fruits and 4 nuts that are highly recommended for children to have in their daily diet.

    From a sustainability point of view, this packaging has been made with a minimum of materials, the cutout form is minimalist and then we can create more with less, it is assembled by stitching, thus, it is glue free.
    Once assembled, it flattens to be stored and shifeted most efficiently. After use, a part of the packaging will be reused as a mask and the rest of it will be easily recycled thanks to the cartonboard of stora Enso (Tambrite 220g) and the Free-glue aspect of the packaging.

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  • 09/13/18--23:23: Rudes Craft Beer


  • Design: Lia Caldeira
    Project Type: Produced, Commercial Work
    Client: Cerveja Rudes
    Location: Porto, Portugal
    Packaging Contents: Beer, craft beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    About the brand:
    Rudes is a craft beer born in the Portuguese village of Vila Meã. This brand believes in both tradition and innovation through experimentation. It's faithful to the principles of crafting great beer, as well as playful in creating new and thrilling taste experiences.

    About the logo:
    The goal of this branding was to achieve a modern and polished look whilst faithfully conveying the nature of the brand.

    About the packaging:
    Taking the cue from the brand's name, I sought inspiration in characters that reflected the "rude" or tough personality of the brand. Hence, every beer is named after a character who, in their own "rude" way, have left their mark on the world, giving each crafted beer their own personality.

    Since this craft beer was also born in the Portuguese village of Vila Meã, I created the first label based on "Zé do Telhado", also known as the Portuguese Robin Hood.

    Antoine Lavoisier was the inspiration for the second Rudes craft beer label. Granted, a less obvious choice, but legend has it that Lavoisier, when sentenced to death by guillotine, asked his friends to count for how many seconds he could blink his eyes with his severed head. This is claimed to be the last experiment of the father of modern chemistry.

    The third label was inspired by Calvin Coolidge, 30th President of the United States, who as also nicknamed "Silent Call". It is said he used to enjoy buzzing for his bodyguards and then hiding under his desk as they frantically searched for him.

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  • 09/13/18--23:26: Três Bagos

  • Design: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Lavradores de Feitoria
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Bottle, label paper
    Printing Process: Varnish, Engraving, Embossing

    Douro Valley has inspired the new image of "Três Bagos" wines, produced by Lavradores de Feitoria. They wanted an image with a strongest connection with Douro characteristics and also a new image to communicate the brand more effectively to its markets. Our agency was the responsible to write this new chapter of these wines, finding the inspiration in the contours of vineyards terraces. This is the third packaging edition for "Três Bagos", brand of Lavadores de Feitoria that represents the three subregions where the estates are distributed.

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  • 09/13/18--23:26: Sekret Aristokrata


  • Design: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Location: Moldova, Russia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing, tactile varnish, foil stamping

    Sekret Aristokrata (Nobleman's Secret) is a brand of Moldovan varietal and blended wines created for the Russian market. A distinctive feature of this trademark is the product's high quality and careful selection of the wines making up the product line, akin to a detailed collection of rare and curious items. And that's exactly the concept we've decided to pursue in the label design for this product by playing around with the idea of a private rare post stamp collection.

    The refined character of the wines Sekret Aristokrata is emphasized in every element of the label design. First of all it’s in the selection of classic fonts typical for Old World wine labels, supported by additional graphic elements, which in conjunction create an impression of an abstract crest-like symbol. Temperate, minimalist color scheme emphasizes the premium quality of the product. While the custom cut of the label shaped as a post stamp adds a fresh nuance to the composition, making the product more attractive on the shelf thanks to the combination of classic and modern visual elements.

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  • 09/13/18--23:27: Rainman

  • Design: ENPEDRA | Wine Design
    Wine Label designer: Jose Vila
    Project Type: Produced, Commercial Work
    Client: Genus de Vinum
    Location: Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Digital, printing, foil stamping, Screen printing

    Rainman represents the figure of the wise, knowledgeable man of the earth and its virtues. It refers to the height of the area where it comes from, inviting us to dream. This wine has been produced in the easternmost area of ​​the D.O. Ribeira Sacra, in the Valle do Bibei, which combines different altitudes (between 350-500 m).

    Design process:
    The overall vision of the elements that make up the bottle has been fundamental to create the message we want to convey. We have designed the capsule, representation of the sky, for what it is part of the whole creating a unique whole.

    The illustration is the main element of the label. To do this, we have created with care each of the details that comprise it. It is accompanied by the name of the brand with a central typography, with a character that allows great visibility. They close the raindrops that begin to fall from the sky.

    In terms of finishes, the label has been printed on a Tintoretto Gesso Ultra WS 115. The brand has been executed with a gold seal and external blow. To give texture to the drops of water we have marked them with a varnish in relief.

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  • 09/13/18--23:28: Chon Choner Coffee Luwak


  • Manufacturer: Mr.Viet
    Project Owner: Anastasiya Guseva
    Art direction, design, photography: Yura Podryadov
    Illustration: Anna Abwehr
    Project Type: Produced, Commercial Work
    Location: Nha Trang, Vietnam
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Kopi Luwak (better known as Chon in Vietnam) Type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.

    Goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.

    Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.

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    Agency: Octavo Designs
    Creative Director: Sue Hough
    Senior Designer: Lisa Gorham
    Graphic Designer: Cory McNamee
    Project Type: Produced, Commercial Work
    Client: Dry Run Honey Company
    Location: Frederick, Maryland, USA
    Packaging Contents: Honey
    Packaging Substrate / Materials: D/F Polypropylene with Matte Overlam Label Stock, Glass bottle
    Printing Process: Silk screen printing, Digital printing

    Dry Run Honey Company, a boutique apiary nestled between Maryland’s Catoctin Mountain and South Mountain, has a passion and commitment to producing quality artisan raw honey from organically kept bees. Unfiltered and unheated, the way nature intended—no nonsense between the hive and the kitchen.

    Dry Run Honey turned to Octavo Designs to develop the packaging design for a new line of premium honeys set to hit shelves in late 2018. They wanted something truly unique—a design that would not only showcase the nature of their exceptional product and the passion that goes into it, but one that will stand out in a growing market. With a project this fun and delicious, the Octavo team found themselves abuzz with some pretty sweet concepts. In the end we let the honey do a lot of the talking and let the packaging celebrate the beauty of nature and the fruits of its labor.

    Starting with the bottle itself, we wanted to honor the origin of honey—we turned to Baltimore Glass Decorators to silk screen Dry Run Honey’s delicate wildflower illustration directly onto the jars. This provided a stunning canvas for the clean, modern lid closure label and jar label, tying everything together in a beautiful and cohesive way. From top to bottom, each feature of this design connects. The lid closure label tops everything off, honoring Dry Run Honey’s brandmark enclosed within a signature honeycomb, and down its slender side, the company’s tagline, “PURE. LOCAL. SWEET.” We carefully designed this label to merge perfectly with the wrap-around jar label that showcases the Dry Run Honey logo, series’ flavor, apiarist’s signature, and important raw honey instructions. The added bonus of the silk screened illustration and the label’s strategic low placement: eye-catching golden refractions produced by the wildflower that shines through the golden
    honey within.

    Dry Run Honey Company’s approach to beekeeping inspired our team’s approach to this project. We wanted a look and feel that stays true to their philosophy and appeals to their target market: those who take pride in local, artisan products. Honey-lovers who appreciate all things organic, simple, and sweet will appreciate showcasing these remarkable jars.

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  • 09/13/18--23:29: Whirli


  • Design: Ragged Edge
    Project Type: Produced, Commercial Work
    Client: Whirli
    Location: UK
    Packaging Contents: Toys

    New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition for adults and kids alike – a toy subscription service offering a whole new way to play, centred around swapping for toys instead of shopping for toys.

    A toy subscription where the fun never stops
    Before Whirli even had a name, its founder approached Ragged Edge with an idea to transform playtime. The concept of a shareable toy box was an untapped opportunity: today, people share just about everything. Cars, bikes, homes, even dogs. But when it comes to toys, parents still favour something shiny and new, only for it to be cast aside and gathering dust a few months (or days) later. And that’s if it isn’t already en route to landfill.

    Whirli represents a better value, more sustainable approach to buying toys for parents, while offering children a toy box that can grow and change with them.

    The name of the game
    Ragged Edge put sharing right at the heart of the brand. The brand idea - ‘Share the joy’ - shaped every element of the project, from naming onwards. “We chose a playful moniker inspired by the word ‘whirligig’, reflecting the way Whirli toys go round and around. We then distilled the core proposition into four words – get play give repeat – and used them to inspire every part of our creative development,” says Max Ottignon, Co-Founder of Ragged Edge.

    From bright, bursting colours and character gifs to never-ending copy, the future of fun now has a bold and contemporary identity unlike any other toy brand out there.

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  • 09/13/18--23:29: The Salt Box


  • Design: Jam&Co Design Pty Ltd
    Project Type: Produced, Commercial Work
    Client: The Salt Box
    Location: Australia
    Packaging Contents: Salt
    Packaging Substrate / Materials: Paper

    The Salt Box came to Jam to create a packaging design solution on a constrained budget. The design had to allow the brand to function across both the food and wellness categories. The objective of the brief was to develop a brand architecture to allow a consumer who currently purchases a food product to still carry the link across to a wellness product. The design was required to bring to life the key POD and at the same time communicate the product benefits to the consumer.

    Roll out across a wide range
    The design objective was to reflect the authentic, natural and gourmet side of the product whilst still retaining the fun and stylish aspects of the Salt Box brand. Jam worked on the development of a wellness range of products which was roll out onto a: Costco range, Gift range and Core range. The Costco range was to be provided in a 3KG bag. The gift range was to be placed in a clear acrylic box with a box outer. The core range consisted of a variety of doy bags with variants being over stickered.

    Inspired by the mineral of the salt
    Marble was chosen because it’s composed of recrystallized carbonate minerals that reflect the authentic, natural and gourmet whilst being an icon for refined taste and culture.

    This design was brought to life with a marble-like effect which allowed the background to be used in the core range and when it came to the gift range embellished with silver inks which really allowed the product to sit in a premium price point. The variant colours were chosen based on a natural and earthy colour pallet. The design structure and development created a strong and memorable range of products that allows the product to surprise, delight and nourish the consumer.

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