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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/19/18--02:45: El Oasis

  • Design: Tea for two
    Project Type: Produced, Commercial Work
    Client: Maior de Mendoza
    Location: Madrid, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Behind the evocative name of El Oasis lies a complex and elegant Albariño wine produced exclusively for British and American markets. The design process for these white wine labels was based on the search for a powerful icon that could encapsulate the brand in a simple way. A gold-stamped palm tree became the focus for capturing buyers’ attention. On a second level of communication we positioned a subtle embossing whose relief added several of the elements that make up our oasis: birds, the moon, and more palm trees.

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  • 09/19/18--02:45: Matcha Culture

  • Design: Unfold Packaging
    Project Type: Produced, Commercial Work
    Client: Matcha Culture
    Location: Bangalore, India
    Packaging Contents: Matcha Tea
    Packaging Substrate / Materials: Tin
    Printing Process: Digital printing, Screen printing

    Matcha Culture brings the finest tea, matcha, straight from the farmlands of Kyoto, Japan. The challenge was to create and manufacture packaging for a new product being launched in India, a market that is just seeing the rise of Matcha. We drew inspiration from the very essence of matcha - color, texture and heritage.

    There are three different grades of matcha - premium, ceremonial and culinary. The illustrations remain the same on each of the grades but the backgrounds differ. The background color and texture of both premium and culinary grade are a different shade of green, each representative of the tea's color.

    The tea is packaged in a matte gold airtight tin can with the Matcha Culture logo embossed on the lid.
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    Design: R Agency
    Creative/Art Director: Illia Anufrienko
    Illustrator: Alisa Mezhenska
    Creative group head: Dima Liutyi
    Project Type: Produced, Commercial Work
    Client: Like a Local`s
    Location: Kyiv, Ukraine
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Tag a friend for an evening or for a whole life
    “Like a local's wine bar” is the first wine bar, where the wine is not an aesthetic snob drink, but just a way of communication. But often in the information flow, busyness and infinite online chatting in messengers, people can't find an excuse to see each other in real world.

    We`ve developed the world's first wine bottle with the label-messenger, which will tell your friends everything by itself. The carefully crafted illustration emphasizes the call to action and encourage people to tag their friends at the special field.

    What's Unique?
    From the very first bottles, people started to take pictures, share them and hunt for our wine. During the first two months of the campaign, we received 45 000 media impressions without any smm-investment.




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    Design: Gram Branding
    Ceative Director: Oleksandr Topolnytskyy
    Art Director: Yonchi Savenok
    Illustrator: Karina Pasechka
    Designer: Nadia Dmyterchuk
    Copywriter: Markiyan Prokhasko
    Photographer: Oleksandr Novitskyy
    Project Type: Produced, Commercial Work
    Client: Eco Gazda
    Location: Lviv, Ukraine
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Offset printing

    "Magur" cheese is produced by Carpathian master cheesemakers in highland area in small quantities with a special approach to the process.

    Our team has developed a brand strategy, naming, positioning, design of a series of labels and cardboard packaging for this project.

    We have created a brand that communicates the atmosphere, mood and environment in which people work to create craft cheese. We have emphasized the mystery of highlands with grasses diversity, which affects the quality of the milk and the taste of cheese in a special way.

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  • 09/19/18--02:47: Petite Amie


  • Design: Ula Krasny
    Project Type: Concept
    Location: Krakow, Poland
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Glass bottles, Paper labels

    Petite amie project presents a concept of packaging series for care and beauty products designed for women's intimate parts. The main part of each design is a geometrical representation of vagina. The line consists of 6 products.

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  • 09/19/18--02:47: Pedro Mandinga Rum


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Pedro Mandinga
    Location: Napa, CA
    Packaging Contents: Spirits Package Design, Rum Package Design

    Pedro Mandinga Rum is handmade in the heart of Panama City’s historic district. Pedro Mandinga was a legendary figure in Panama history who escaped slavery and he acted as a guide and partner to Sir Francis Drake. As legend goes, Mandinga showed Drake a secret lookout – a high tree “wherein 12 men could sit” – to see both the Caribbean and Pacific oceans. We built the brand story and package design around this unique gathering place, a metaphor for the hospitality and mingling of cultures that is the pride of Panama. Custom lettering and a stamp featuring a portrait of Pedro add personality and handcrafted details.

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  • 09/19/18--02:47: WindVane


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Gloria Ferrer
    Location: Napa, CA
    Packaging Contents: Wine

    The Carneros wine growing region is known for its chilly winds and fog – conditions that produce world class Pinot Noir and Chardonnay. “Carneros” means Ram in Spanish. We created a ram weathervane illustration, his long fur blowing in the wind, to tell the story of this brand’s terroir.

    A rich teal label color and heavily embossed metallic ram introduce the core tier wines. For the reserve wines, we commissioned a cast metal embellishment, and paired it with a classic cream label featuring bottle numbering.

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  • 09/19/18--02:48: Cane High Spiced Rum


  • Design: Pavement Hester
    Project Type: Produced, Commercial Work
    Client: Cooperstown Distillery
    Location: Oakland, USA
    Packaging Contents: Rum
    Packaging Substrate / Materials: Glass
    Printing Process: Digital Printing

    In keeping with the tradition of producing historically-inspired spirits, Cooperstown Distillery created Cane High spiced rum to pay homage to the classic rhum agricoles distilled on French-speaking Caribbean islands during the 19th century. The recipe is traditionally made from 100% sugarcane, but with the modern addition of exotic spices, to create a truly unique spiced rum. The brand embraces this ingenuity by employing brightly-colored illustrations and bold typography that break the conventions of typical rum packaging. Luxurious elements like the gold foiled-neck label signal to the quality and craftsmanship put into this premium product. All of this in combination creates a brand that stands apart on shelf through sophistication and originality.

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  • 09/19/18--02:48: El Paso Distillry Vodka


  • Design: Pavement Hester
    Project Type: Produced, Commercial Work
    Client: El Paso Distilling & Spirits
    Location: Oakland, USA
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass
    Printing Process: Digitial Printing

    During the Prohibition era, many American distillers relocated their operations to the Mexican city of Juarez, located directly across the border from El Paso. Overnight, El Paso became a hub illegal alcohol trafficking, casinos and speakeasies - it truly was the wild west. When El Paso Distilling sought to create their inaugural release, they wanted to capture this infamous time for El Paso through an indulgent vodka brand. Inspired by vintage liquor decanters, a pentagon-shaped bottle was created that feels strong, yet classy. The bottle features a star-shaped punt symbolizing El Paso. A minimal label featuring refined period-driven typography is incorporated as to not mask the beauty of the bottle. Finally, the bottle is finished with a custom western-inspired neck wrap and copper closure. The final bottle feels as unique and bold as the state of Texas itself, positioning El Paso Distillery at the forefront of the premium vodka market.

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  • 09/19/18--02:48: Starbucks Mooncakes


  • Design: Design Bridge
    Project Type: Produced, Commercial Work
    Client: Starbucks
    Location: Shanghai, China
    Packaging Contents: Baked goods
    Packaging Substrate / Materials: Cardboard

    Design Bridge Shanghai create disruptive design for Starbucks Mooncakes
    Design balances bold disruption with cultural sensitivity to achieve standout and appeal to the next generation of Chinese consumers during the Mid-Autumn festival.

    Shanghai, September 18th 2018: Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the year.

    Tom Gilbert, Creative Director of Design Bridge Shanghai, commented, "The Mid-Autumn festival is an annual harvest celebration centred around the moon and people coming together. Sharing mooncakes with your family and loved ones is an integral part of the festival, so it’s really important that your brand’s mooncakes stand out. Our challenge was to bring something new and exciting to the market that disrupted tradition whilst remaining culturally relevant and true to the Starbucks brand.”

    Design Bridge’s familiarity with local traditions and intuitive understanding of the Starbucks brand allowed them to take risks that others may not have dared to. For example, they chose a strikingly contemporary colour palette of lime green, rich orange and purple that challenges traditional design cues yet appeals to younger audiences seeking something new.

    This has been balanced with a sensitivity to the cultural traditions of the festival. For example, the Chinese saying of “人月两团圆”, which translates to “The moon and the people are one”, inspired the creative idea throughout the project; bringing the moon, people and Starbucks together in one design. The packaging features circular ‘wood-cut’ designs, inspired by intricate hand-carved wooden mooncake moulds, which tessellate to make new circular patterns when boxes are displayed side-by-side. Meanwhile a menu card inside each box displays the two halves together as one. These details symbolise the idea of people gathering together with their loved ones during the Mid-Autumn Festival.

    Tom Gilbert, Creative Director of Design Bridge, commented “Creating a design that combines cultural sensitivity and bold design choices has enabled us to create a genuinely distinctive offer for Starbucks in China. Our design adds something truly unique to the tradition of sharing mooncakes during the Mid-Autumn festival and enables Starbucks to build deeper emotional connections with a younger group of consumers."

    Starbucks Mooncakes is the first project to launch from Design Bridge’s Shanghai Studio, which opened earlier this year. The mooncakes are in store now, ready for the Mid-Autumn Festival on September 24th.

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  • 09/19/18--02:49: RIEMANN


  • Design: IDna Group
    Creative director: Per Madsen
    Project Type: Produced, Commercial Work
    Client: Riemann
    Location: Copenhagen, Denmark
    Packaging Contents: Sun lotion

    Riemann is a Danish manufacturer of best-in-class specialised skin care products. IDna Group was asked to redesign the Riemann P10/P20 sun protection packaging with respect to its heritage. With a shared sense of details and high design aesthetics IDna Group and Riemann began the design development – ending up with a deliberate iconic and clear design for the product range. The original P10/P20 design was designed back in the 1980s, and the retro style has survived and stayed cool for nearly 30 years. The redesign thus focused more on emphasising the product identity, giving the packaging an even stronger visual stand-out effect.

    IDna Group have a solid experience in packaging design and have created brand identities for brands like Nestlé, Unilever, Arla, Anthon Berg and Coop.

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    Design: Robot Food
    Project Type: Produced, Commercial Work
    Client: Vocation Brewery
    Location: Leeds, UK
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    With three world class collaborations that push brewing boundaries the Hebden Bridge Based Brewery turned to strategic brand design agency Robot Food to serve up visual flavour.

    Partnering with Manchester’s Chorlton Brewery Co, Hull’s Atom Beers and New Zealand’s Yeastie Boys, Vocation wanted to bring something fresh to beer lovers everywhere. Each exciting collaboration demanded a design to suit and Robot Food were asked to deliver.

    Having worked with the brand from the beginning across a number of projects, Robot Food looked to balance Vocation’s brand identity with graphics inspired by the beers themselves.

    Ben Brears, Senior Designer at Robot Food explains, “we used the ampersand from our original brand creation with Vocation to represent the collaborations. Acting as a template to keep a constant visual throughout the range, it alters to reflect each new pairing and flavour that comes with each new brew.”

    On Vocation & Chorlton’s ‘Sour Smash’ Brears states, “the bold interpretation of the ampersand here, was inspired by the explosion of tropical and citrus flavours of the Sour Smash. We dialled up the sour with a punchy colour palette and explosive visuals.”

    Atom Beers celebrate the science behind the brew. With their focus firmly grounded in the knowledge of brewing, Robot Food created a blue print design for the ampersand which reflects both Atom’s focus on science and Vocation’s forward-thinking attitude to brewing.

    The most recent flavour pairing with long-distance friends Yeastie Boys crafted the Waffle and Blueberry Breakfast Stout. Brears explains, “this beer you could drink for breakfast demanded a mouth-watering design, so the ampersand template was transformed into a delicious waffle, good enough to eat, and drizzled with blueberry jam.”

    Cans have already flown off shelves but grab yourself the Waffle and Blueberry Breakfast Stout while it’s still hot.

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  • 09/19/18--02:51: BULAQUA


  • Agency: I-Media Creative Bureau
    Designer: Kan Salt
    Project Type: Concept
    Location: Bishkek, Kyrgyzstan
    Packaging Contents: Mineral Water
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing

    Spring water has been considered as a life-giving. It is very clean and clear, and its taste is unforgettable. Water plays a unique role as a substance that determines the possibility of an existence and the life itself of all beings on the Earth. Thanks to glaciers and high snowy mountains, Kyrgyzstan has huge reserves of spring water. Glass - is the most safe type of packaging for human health. This material is completely neutral, does not emit any substances or odors, and does not absorb the flavor of the substance packaged in glass containers. In addition, due to the neutrality of the composition, the glass can not change the taste characteristics of the product.

    Task: To create a packaging that reflects purity and virginity of the water. Water without embellishment, unnecessary design and advertising.

    Idea: To show through packaging design water state without use of environmentally harmful plastic and labels.

    Solution: To create a glass bottle with an imitation of water surface. The name of the water brand consists of two words: Kyrgyz word "bulak" ("a spring") and English word "aqua" (water).​​​​​​​

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  • 09/19/18--02:51: Collector


  • Design: Luminous Design Group
    Project Type: Produced, Commercial Work
    Client: Collector
    Location: Athens, Greece
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Screen printing, Foil stamping

    Naming, logo and packaging design for the Crocus Collector range of natural of cosmetics. The product range uses as main ingredient the crocus plant, the Cultivation of which has a history that spans over three Millennia and is lost in the depths of Mythology where there are dozens of versions of its Origin. In one of the most significant references to Crocus during the Minoan Bronze Age, a fresco of the “Crocus Collector” was found in the NW part of Knossos Palace in Crete, as well as in the ancient City of Akrotiri in Santorini, dating back to 1700 BC. A blue colored monkey is illustrated gently harvesting Crocus Flowers.

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  • 09/19/18--22:21: Mosto

  • Designers: Bárbara Hauser, Roberta Martínez, Vivianna Muñoz
    Project Type: Student Project
    School: UDEM
    Course: Brand and packaging Design
    Tutor: María Eugenia Cazares
    Location: San Pedro Garza García, México
    Packaging Contents: Mustard

    Student brand and packaging development project for a common household product. MOSTO is a brand of gourmet flavoured mustards.

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  • 09/19/18--22:21: D. Hopdgkins

  • Designers: Cordelia Morales Treviño, Viviana Sada Herrera, Mariajosé Martínez Galván
    Project Type: Student Project
    School: UDEM
    Course: Brand and packing design
    Tutor: María Eugenia Cazares
    Location: San Pedro Garza García, México
    Packaging Contents: Pharmaceutical products

    Student brand and packaging design project based on the life of Dorothy Hodgkin, a pioneer in the technique of determining the structures of biochemical substances by means of X-Rays. She made insulin her primary research project, initiating her research in 1934 when she was offered a small sample of crystalline insulin. In 1964 she was honored with the Nobel Prize in Chemistry for the determination of the structure of many biological substances through X-Rays, which made her the third woman to achieve this recognition.

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  • 09/19/18--22:22: betty


  • Design: Straight Forward Design
    Project Type: Produced, Commercial Work
    Client: betty
    Location: London
    Packaging Contents: Feminine care
    Packaging Substrate / Materials: Cardboard

    Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way.

    betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), spotted an opportunity to empower young girls and dismantle the taboo surrounding puberty with dedicated products and a subscription service. Research revealed that many girls were wearing bulky adult brands, so betty was created for eight- to 16-year-olds with the aim of helping them find the right product and fit for them.

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  • 09/19/18--22:23: Tropico

  • Design: Nurseit Nasirov
    Project Type: Concept
    Location: Bishkek, Kyrgyzstan
    Packaging Contents: Ice Cream, Gelato
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Nothing's like a scoop of ice cream on a hot summer's day. Nurseit Nasirov wanted to take on the task of designing Gelato packaging; hence, Tropico was born.

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  • 09/19/18--22:29: Cooper's Cider

  • Design: slate19
    Project Type: Produced, Commercial Work
    Client: Kelterei Heil
    Location: Germany
    Packaging Contents: Hard Cider
    Packaging Substrate / Materials: Glass Bottle, Aluminum Can, Paper, Cardboard
    Printing Process: Screen Printing, Offset Printing

    Cooper's Hard Cider had been on the markets for some time, but it wasn't selling as strong as the client had hoped in the ever-growing cider market in Germany. So they came to us to rebrand the entire range - while adding a couple of flavors to their original cider. Since the rebranding, Cooper's Cider has been flying off the shelf. The project included not only the new package design but numerous line-extensions, illustration work, t-shirt design, vehicle advertisement, web design and also the design and layout of the trade fair stand. Fun project. Great client.

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  • 09/19/18--22:29: Ondina


  • Designers: Bárbara Hauser, Roberta Martínez, Vivianna Muñoz, Catalina Toussaint
    Project Type: Student Project
    School: UDEM
    Course: Brand and packaging Design
    Tutor: María Eugenia Cazares
    Location: San Pedro Garza García, México
    Packaging Contents: Delicatessen

    Brand and Packaging student project. Ondina is a brand of delicatessen products that includes herb-infused oils, jellies, cheeses and hams. The starting point of the brand is "Women Who Have Made a Difference in the World", in this case the character is Audrey Hepburn and the name and brand are born from the movie "Ondine", starring the actress.

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