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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/19/18--22:29: Mister Chocoloco


  • Design: Chen Wu
    Project Type: Produced, Commercial Work
    Client: Mister Chocoloco
    Location: Taipei, Taiwan
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Kraft paper
    Printing Process: Digital printing

    Originated from a chef who loves chocolate, insisting on the cocoa raw materials and the purely manual spirit of the staff, each finished product is the result of repeated or overturned, perhaps not necessarily satisfying every expectation, but it is continuous Stacking and colliding waves. At the entrance, it is not just the evolution of today, but also the corrections and flaws that have never stopped.

    The packaging design uses the cigar box as the main axis of the concept. Natural cocoa is as addictive as essential tobacco. The texture of the cowhide and the novel structure represent the unique taste and style of the gift giver. It is also the delicateness and cherish of the recipient.

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  • 09/19/18--22:30: Millstream Russian Cognacs


  • Design: Brandmeisters
    Creative Director: Dmitriy Ivanchenko
    Project Type: Produced, Commercial Work
    Location: Moldova

    The primary goal of the project is to create modern simple package design for upmarket Russian cognac available only in producer’s store chain. The solution is unusual for cognac segment – label, made out of three parts, minimalistic and informative. Upper part names trade mark, middle informs about the age and category of the Good and the last part describes organoleptic characteristics. Cognac color pallet and gold stamping perfectly accomplish the image.

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    Design: More Studio
    Project Type: Produced, Commercial Work
    Client: Global Beer Georgia
    Location: Tbilisi, Georgia
    Packaging Contents: Alcohol, Beer
    Packaging Substrate / Materials: Glass bottle, Plastic, Aluminium
    Printing Process: Flexography, Digital printing

    Brand "Aragveli" speaks to modern Georgians who live free and open-minded but at the same time respect past, traditions and culture. Name "Aragveli" derives from the little squad of 300 brave peasants and fearless warriors defending homeland from invaders in the battle of Krtasnisi, which took place at the end of 18th century. These brave and freedom-loving people populated high mountains of Svaneti and Tianeti, the regions of Georgia where river Aragvi is taking place.

    "Aragveli" ideally, can be considered a common name for Georgian in general, as it encompasses values supreme for every worthy Georgian citizen: love for homeland, authenticity, respect for past's traditions and openness for progress and the future. Culture always defines person and soul, as with simple decor and plain ornaments the faces of people of mountains always bear straight eye, order and honesty.

    Major inspiration - visually were strict, simple an clear geometrical forms which often can be seen in the ornaments of Georgian culture, be it traditional garments, objects of everyday life or warfare.

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    Design: More Studio
    Project Type: Produced, Commercial Work
    Client: Teliani Valley
    Location: Tbilisi, Georgia
    Packaging Contents: Alcohol, Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Gold foil stamping, Digital Printing

    Niko Pirosmani, simply referred to as Nikala (1862–1918), was a Georgian primitivist painter who posthumously rose to prominence.

    To celebrate 150th anniversary of profound Georgian painter Nikala Pirosmani, Teliani Valley decided to come up with a souvenir wine, red and white in a single pack. Intended to be for export markets mostly, this brand had to bear more of exclusivity and uniqueness, at the same time request was to step aside from standard packaging and traditional labeling.

    To keep things fresh we decided to take a different approach, instead of using instantly identifiable to practically every art lover, primitivist style, painter's works, we concentrated on Pirosmani's uniquely survived photographic portrait.

    Inspired by characteristic grainy photographs in old newspapers, this design work mostly focuses on a persona of the artist, psychological authenticity which can be read in the eyes of the painter, looking at us from another epoch.

    The uncountable black grains of small and bigger sizes symbolize splattered in time and space paintings by Nikala, which mostly were painted on simple black cloth, as he assumed it was more convenient material for his unique naive style.

    Pirosmani red semi-sweet wine naturally made from the Saperavi grape variety cultivated in the Akhoebi vineyards of the Kardanakhi village in the Alazani Valley. The wine is fermented in clay jars buried in the ground, an ancient Kakhetian wine-making technique. Pirosmani white semi-sweet wine made from a 40% Tsolikauri, 60% Tsitska blend. It has won 3 gold medals and one silver medal at international competitions.

    Niko Pirosmani, a Georgian primitivist painter, orphaned at a young age, was characterized by the naïve, childlike simplicity of his subject matter and technique. He taught himself to paint as a child, creating his own oil for painting, and his specialty was painting directly onto black oil cloth.

    Red & White Semi Dry Wine

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  • 09/19/18--22:40: Freakshow Zinfande


  • Design: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Michael David Winery
    Printer: Multi-Color Napa
    Location: San Luis Obispo, CA, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Estate 8 Paper, Luxor Gold Foil, Emboss, Spot Varnish
    Printing Process: Flexo, CMYK

    The Freakshow Zinfandel is the newest of the 'Freakshow' wines by Michael David Winery in Lodi, California. The brand is known for its bright colors and unconventional design that celebrates the strange - reflecting, in many ways, the Michael David Winery team itself.

    Since Lodi is particularly known for its Zinfandel, we knew that we needed to create a design that stood out from the other Freakshow varietals, and from the other wines on the shelf.

    The design features a custom illustrated, bold female Fire Breather, and is embellished with gold foil, sculpted embossing, and spot varnish. The entire label is full of colorful characters and fun small details waiting to be discovered!

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  • 09/19/18--22:40: The Rider


  • Agency: R Agency
    Creative/Art Director: Illia Anufrienko
    Creative group head: Dima Liutyi
    Designer: Arman Enokyan
    Project Type: Produced, Commercial Work
    Client: Kolonist
    Location: Kyiv, Ukraine
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes.

    Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life.

    Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.

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  • 09/19/18--22:41: CUT RUM


  • Design: ButterflyCannon
    Project Type: Produced, Commercial Work
    Client: CUT RUM
    Location: Hammersmith, UK

    CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked.

    It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going to eulogize about its provenance, its history, its master distiller’s vision or a quirky brand myth. The co-founders Paul and James, were straight-to-the-point, no-nonsense personalities and knew they had great products and simply wanted to ‘cut the c**p’ to focus on what was important. Their only brief was to be disruptive and do the things the others don’t so people would see it, try it and enjoy it.

    This attitude informed everything we created from the bold and punchy pack design with its grounded custom bottle design, through the brand’s tone of voice that runs through all its communications (All Smoke, No Mirrors, #CutToTheChase #CutToTheRum) to the look and feel for both its digital and real-world experiences. Nothing fluffy, nothing unnecessary, no smoke and mirrors; this was just a simply cut story about 3 great and distinct products.

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    Packaging Manufacturer: MW Luxury Packaging
    Project Type: Produced, Commercial Work
    Client: Davidoff
    Location: Global
    Packaging Contents: Cigars

    If you know your cigars, you’ll know that Camacho is one of the most exciting brands in the industry. At the end of last year, the Honduran company announced that it would be rereleasing a celebrated premium cigar originally developed in the early 1960s: the Camacho Diploma. This refined cigar – now labelled as Camacho Diploma Special Selection – has been crafted in the same manner as its predecessor, using 100% Honduran Corojo, but housed in entirely new packaging, courtesy of MW Luxury.

    The innovative pack for this exciting product is comprised of three separate components: a wrap rigid box, a lacquered MDF presentation box, and individual lacqured cigar boxes. The main container is hexagonal, shaped like a triangle with blunt ends. Coloured in a deep glossy indigo and featuring white Camacho branding, this impressive box offers a truly innovative way to store cigars. Lift off the lid, which features a clear acrylic insert so the contents can be seen, and you can access the 18 individually packaged cigars.

    The smaller cigar containers are triangular in shape, meaning they tessellate perfectly, sitting snugly within the larger box. Crafted from okoume wood, these colour-matched boxes are little works of art in their own right – with a light push, the rigid wooden lid slides off revealing the cigar resting in its wooden compartment. It provides a special new dimension to the cigar-smoking ritual, adding lasting value to what is already a fantastic product.

    Only 500 of these spectacular limited edition packs have been manufactured to date – so if you want your own, you’ll have to move fast!

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    Design: Bulldog Drummond
    Project Type: Produced, Commercial Work
    Packaging Content: Ramen noodles
    Location: USA

    CHALLENGE
    Following the success of their Rice Ramen noodle line, Lotus Foods wanted to continue to evolve their brand by creating a more convenient and portable product—the instant noodle cup. Entering a totally new space, they turned to Bulldog Drummond to help them transform this popular but outdated category with a healthier, more flavorful and sustainably sourced rice noodle option that would stand out on shelf.

    RESULT
    Bulldog explored new designs that blend Lotus Foods’ more sophisticated and natural look with more fun and whimsical design elements. Bold typographic lockups keep a strong connection to the core brand, while bright colors and playful patterns push this line into a more modern space. Partnered with clever language, the packaging brings the flavors to life while clearly differentiating this cup from its bland competitive shelf set. Launching in traditional Asian flavors, like Tom Yum and Red Miso, this Rice Ramen is poised to help reinvigorate a staid category and look great doing it.

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  • 09/19/18--22:44: Sweet Sky


  • Design: Katya Mushkina
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Cotton candy

    Can you touch a cloud? Or taste it? When we were children each of us imagined ice cream snowdrifts or caramel rivers.

    Cotton candy is one of those simple wonders from our childhood: the light-as-air form of that delicacy impresses children so deeply that it makes them delighted and happy. But all that magic is lost because of the boring packaging used in supermarkets and children don’t feel this delight at all.

    The concept behind “Sweet-sky” is a transparent pack for cotton candy through which you can see the sky. It makes the dreams of children come true. They can touch and taste a real cloud. There are different flavors in the product line such as strawberry, blackberry and blueberry. Every flavor has its own mood and color.

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    Design: Wai San Woo
    Project Type: Student Project
    School: Shillington Melbourne
    Course: Graphic Design
    Tutor: Spencer Harrison & Alyson Pearson
    Location: Australia
    Packaging Contents: Fruit tea
    Packaging Substrate / Materials: Cardboard

    Natural tea for children with no tannin, no caffeine, no added sugar or additives. Just natural goodness that children of all ages will love. No nasties!

    Cute hand-drawn fruit characters and hand drawn elements are used to relate to the product’s main users—children. In crafting the hand-drawn characters, special attention is paid to making the characters as animated as possible. These raw elements, together with the cardboard packaging help to reflect the brand philosophy of using only natural and organic ingredients.

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  • 09/21/18--00:25: The Rubberband Brand


  • Design: Sumangla Bishnoi
    Project Type: Student Project
    School: Maryland Institute College of Arts
    Course: MFA Graphic Design
    Tutor: Jennifer Cole Philips
    Location: Baltimore, Maryland, United States
    Packaging Contents: Rubberbands
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Rubberbands are used to hold things together. It is made from natural rubber obtained from trees. It is available in multiple colors. Taking inspiration from the characteristics of rubber creating new funky packaging for elastic bands. The color palette for this packaging will be vibrant and colorful so as to grab the attention of the consumer.

    Concept: Creating graphics by taking inspiration from the main characteristics of rubberbands like they are flexible, elastic and strong. The main idea is to give a sense of the product by its packaging.

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  • 09/21/18--00:25: Oro Rojo


  • Designers: María Alejandra Villarreal, Sandra González
    Project Type: Student Project
    School: Universidad de Monterrey
    Course: Brand and Packaging Design
    Tutor: María Eugenia Cázares
    Location: San Pedro Garza García, México
    Packaging Contents: Spicy Sauce

    Student brand and packaging development project for a common household product. In this case, a unique brand design for 4 different sauces was proposed: chipotle, habanero, green and red. The name comes from the idea that in ancient times, chili was considered a precious and of high commercial level.

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  • 09/21/18--00:25: Mercure Petit Verdot


  • Design: misiva
    Creative & photos: Hugo Zapata
    Project Type: Produced, Commercial Work
    Client: chinchilla wines
    Location: Sevilla, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper label, glass bottle, canister
    Printing Process: Stamping

    Only 2,568 bottles of this exclusive wine from Petit Verdot grapes are elaborated by Bodega Doña Felisa; in uniquely privileged wine growing conditions; only forty Km from the Mediterranean sea, and at an altitude of 841 meters. Following a rigorous, hand selection of grapes and 18 months in barrels of French oak, the wine refreshes the nose with an intense aroma of ripe fruit, roasted coffee with hints of balsam: enhancing the finished wine with a potent elegance and a fine subtlety.

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  • 09/21/18--00:26: Out of the Dark

  • Design: María Paula Valdes, Angélica Santillán
    Project Type: Student Project
    School: Universidad de Monterrey
    Course: Brand and Packaging Design
    Tutor: María Eugenia Cázares
    Location: San Pedro Garza García, Nuevo León, Mexico
    Packaging Contents: Wellness products

    Inspired by Hellen Keller and the female empowerment that she prompted through her actions and life lessons, which are an inspiration to many, this products were created to highlight your sense of touch and smell. They're something you don't necessarily need to see to know they're good!

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    Design: Fetzer InHouse Creative
    Project Type: Produced, Commercial Work
    Client: Fetzer Vineyards DTC
    Printing: Grigsby Label
    Photography: Sara Sanger
    Location: Santa Rosa, California
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Flexography, Foil Stamping, Embossing

    1000 Stories-Batch Blue Carignan is a special collaboration that celebrates the bond between father and son. This brand extension is unique in wine style and package design. Tasked with designing this package to represent the bond between winemaker and son, the inspiration came from old leather books, leather straps and furniture. Quickly the concept "One Father, One Son" was born and thoughtfully added to the package design.

    What's Unique?
    Rich gold foil and custom designed leather texture with flexography printing add to this sophisticated wine package.

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  • 09/21/18--00:26: Yves Thuriès Chocolates

  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Salpa Group, Yves Thuriès Chocolates
    Location: Napa, CA
    Packaging Contents: Food Package Design
    Packaging Substrate / Materials: Paper

    These premium French chocolates needed updated packaging to appeal to American consumers. We used an updated brand logotype to improve readability, and created a rich, chocolate colored ribbon to organize the front panel architecture. Appetizing background colors provide clear flavor differentiation and a copper seal features the Eiffel Tower to quickly say “French import.” Our revised product descriptions help the US market understand these unique products.

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    Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: Old Young's
    Location: Napa, CA
    Packaging Contents: Spirits Package Design
    Packaging Substrate / Materials: Glass

    Owner James Young is one of a handful of pioneers bringing the craft distilling movement to Australia. Our package design combines the client’s commitment to authentic, small batch distilling with his love for playful experimentation. We used vintage inspired typefaces, handwritten elements and kraft paper to convey the hand crafted essence of Old Young’s – as if the labels were hand made at the distillery. Bold hits of color create flavor differentiation and make a strong display of the product range on shelf.

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  • 09/21/18--00:27: Reflection


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: G3 Enterprises Label Division
    Location: Napa, CA
    Packaging Contents: Wine Package Design
    Packaging Substrate / Materials: Glass

    We developed these vibrant labels to show off an innovative new ink from G3 Enterprises Label Division. G INK Reflection is a liquid metallic ink that replicates the shine of foil on uncoated and coated stock. Our contemporary design was inspired by iridescent puddle reflections, and allowed us to display this new technology’s full potential as a greener, lower cost embellishment for premium labels.

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  • 09/21/18--00:28: Celebrant


  • Design: Sterling Creativeworks
    Project Type: Produced, Commercial Work
    Client: GrapeSeed Wine Fund
    Location: Napa, CA
    Packaging Contents: Sparkling Wine Package Design

    This new sparkling wine brand uses a contemporary casual style to engage consumers in a celebratory frame of mind. Informal script lettering and a bold “XO” come together in a rich palette of gold and black in a label that is an inviting and luxurious expression of artistry.

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