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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/25/18--20:33: BrewDog - Lost Lager

  • Design: B&B studio
    Project Type: Produced, Commercial Work
    Client: BrewDog
    Location: UK
    Packaging Contents: Lager
    Packaging Substrate / Materials: Can

    BrewDog has launched a new lager into its canned range to replace Kingpin, which fell from the line-up earlier this year. Created by B&B studio, Lost Lager steps away from BrewDog’s colour-coded canned range, in which the lager variant was traditionally yellow. The new design is white, with red type and a silver unicorn illustration to further differentiate the lager from the rest of the range.

    The lager was created to celebrate BrewDog’s Unicorn Fund – an alternative altruism scheme through which a massive 20% of the business’s profits are given away – 10% to employees and 10% to charities chosen by the Equity Punk community.

    “The unicorn is the national animal of Scotland where BrewDog is based,” says B&B Strategy Director Lisa Desforges. “We were really keen to reinstate this more traditional relationship and release the majestic beast from its current, somewhat demeaning, role as pool inflatable and rainbow glitter dispenser. The name Lost Lager suggests the unicorn’s mythical status, as well as reflecting the product – a dry-hopped pilsner that embodies the way lager used to be made before the monoliths took over.”
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  • 09/25/18--20:33: Cerveró Cream

  • Agency: Brandsummit
    Photographer and designer: Álex Monzó
    Project Type: Produced, Commercial Work
    Client: Destilería Cerveró
    Location: Valencia, Spain
    Packaging Contents: Liqueur
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screen printing

    Firecrackers and Cazalla! A combination that means Valencia, also, the perfect inspiration to give life to an aniseed cream 100% from "la terreta".

    The direction was clear, the packaging had to be a celebration of the Valencian identity, but without showing the more typical elements, as if it was a tourist guide. Quite the opposite. The goal was to show the pride of the region, a Valencian design for Valencians, with elements that everyone who knows where Cullera is located could understand.
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  • 09/25/18--20:34: Smoked Honey

  • Design: Joshua Jacobs
    Project Type: Produced, Commercial Work
    Client: Smoked Honey
    Location: San Diego, CA USA
    Packaging Contents: Cannabis Distillate
    Packaging Substrate / Materials: Paper
    Printing Process: Letterpress & Foil stamping

    Updated packaging for Smoked Honey as part of a large re-brand. Printed at Studio on Fire
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  • 09/25/18--20:35: Deliciously Ella

  • Design: Here Design
    Project Type: Produced, Commercial Work
    Client: Deliciously Ella
    Location: London, UK
    Packaging Contents: Plant-based food
    Packaging Substrate / Materials: Plastic

    Deliciously Ella has unveiled a colourful brand refresh for its range of plant-based foods, with creative design and strategy by Here Design.

    Focussing on the celebration of plants, the new brand identity and packaging shows colourful eating and the diversity, freedom and creativity of the plant world.

    Personal, positive, purposeful
    Refreshed packaging for the vegan-friendly ranges incorporates bright hues reflecting the depth of flavour of the foods within, inspiring consumers to try new taste profiles and experiment with the simple and accessible range.
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  • 09/25/18--20:36: Moonshine Runners

  • Agency: - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Location: Moldova, Belgium
    Packaging Contents: Whiskey
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: Digital printing, foil stamping, tactile varnish

    Prohibition and moonshiners, black liquor market and AL Capone, old-school gangsters and car tuning - the ban on producing and selling alcohol in 1920-1930s has left a big mark in modern culture. And even after nearly a century since the Prohibition was lifted in the USA we’re still experiencing the echoes of those times all over the world. Namely this period of modern history has served as a source of inspiration for the new product line of distilled drinks produced according to the classic recipes of the Prohibition era. Moonshine Runners are the rakish drivers who were tuning their cars in order to outrun the law enforcers while transporting illegal alcohol. This concept has been reflected in the label design for the new brand.

    The visual aspect of the distilled products under the Moonshine Runners brand is heavily influenced by the aesthetics of the early ХХ century with its common font types and graphic elements. The front of the label reminds of a stencil poster painted by hand in order to mark the bottle. The handmade theme is continued on the back of the label featuring all the technical information of the product. The other side of the label features a detailed brand legend explaining the inspiration for the drink. Each product in the line features a custom illustration depicting various scenes from the lives of illegal liquor runners. The label printing process involved some foil stamping and tactile varnish application. However, these post-printing techniques have been applied in moderation in order to keep the authentic craft spirit of the overall composition intact.
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  • 09/25/18--20:37: Freaks of Nature

  • Design: BrandOpus
    Project Type: Produced, Commercial Work
    Client: Freaks of Nature
    Location: London, United Kingdom
    Packaging Contents: Plant Based Yogurts & Desserts

    Global brand experts, BrandOpus, have re-imagined Freaks of Nature–the challenger brand offering a range of naturally free-from desserts & yogurts–across all of its consumer touchpoints. The distinctive, bold redesign encompasses every aspect of the brand including strategy, identity, packaging, website and the creation of a brand world that has been brought to life with a digital and outdoor communications campaign to coincide with the relaunch of the brand into retailers.

    Launched to challenge free-from conventions and take on established players, they had the right attitude and the right product, but the brand was struggling to differentiate within the category. In a category often associated with compromising taste we encouraged Freaks to celebrate their incredibly indulgent plant-based desserts, never compromising and always delivering on flavour and taste. The brand needed an identity that would help drive their unique attitude and create impact in the highly competitive chilled aisle whilst conveying pride in their boldly delicious products.
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  • 09/25/18--20:37: Podebradska Samicka

  • Design: Kaschau progressive studio
    Project Type: Produced, Commercial Work
    Client: Trafco s.r.o.
    Location: Podebrady, Czech Republic
    Packaging Contents: Herbal liqueur bottle
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Packaging design with rich ornamental elements for a Czech herbal liqueur Podebradska Samicka.

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  • 09/25/18--20:38: Coffeemamma Cold Brew

  • Design: Arzu Calisir Gokmen
    Project Type: Produced, Commercial Work
    Client: Coffeemamma
    Location: London
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Coffeemamma is an independent artisan roastery & coffee shop based in İzmir City of Turkey. Their art is to produce best coffee and my art is to produce best design. I wanted to combine our understanding of art.

    At the beginning, I developed every single piece of design with hand drawn like the manual selection of each best coffee beans. After I roasted all design elements to grind and brew.

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  • 09/25/18--23:29: Benebone

  • Design: designojo
    Project Type: Produced, Commercial Work
    Location: Brooklyn
    Packaging Contents: Pet product
    Packaging Substrate / Materials: Paperboard
    Printing Process: Lithography

    Benebone is a Connecticut based start-up that markets a line of flavored nylon dog chews. For Benebone I redesigned the packaging for their full line of products (33 sku's)- wishbones, dental chews, pawplexers and sticks. The work included the design of the packaging, product versioning via color palettes, flavor icons, branded patterns and secondary messaging. All in collaboration with Benebone and Sussner.

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  • 09/25/18--23:31: Wind of Ruri

  • Agency: Aizawa office
    Designers: Yukihiko Aizawa, Yuki Mori
    Client: Tokushima kengyoren, Food Relaiton Co.,Ltd
    Location: Tokyo, Japan
    Project Type: Commercial Work

    “Wind of Ruri”, the top-grade Japanese green laver (Enteromorpha prolifera) that has the strongest fragrance and the best taste, grows only in a specific fishery of Yoshino River in Tokushima. The design of its package is a polyhedron with the motif of the beautiful water surface of Yoshino River.

    The silver-leafed material that is seen through the holes in the center, specially processed with a wavy pattern, also represents the water’s surface. The Japanese classical logo and the edgy package form embody a mixture of tradition and modernity.

    Green laver, known as aonori in Japan and parae in Korean, is a type of edible green seaweed, including species from the genera Monostroma and Enteromorpha.

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  • 09/25/18--23:31: The Original Small Beer

  • Design: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Small Beer Brew Co
    Location: UK
    Packaging Contents: Beer

    Small Beer are the world’s first brewery specialising only in low ABV beer. Their mission is to help people enjoy the big moments whilst staying as crisp and fresh as their beer.

    Founders James and Felix had a vision – small beer with big taste. They saw the universal hand sign for ‘small’ becoming owned by their brand and pioneering low ABV beer without compromising on taste.

    Working closely with James and Felix, we developed a highly detailed hand illustration (based on Felix’s brewing hand) that stood out against clean, bold colours, type and lines. This brand is contemporary and premium but the hand balances this with a personal, craft feel that reflects the attention to detail and incredible energy these two put into their beer.

    Small Beer is revolutionising the world of beer, winning Best New Launch at the Beer & Cider Marketing Awards. You can find them in Majestic and Wholefoods, as well as Michelin starred establishments such as Fera at Claridge’s.

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  • 09/26/18--23:02: Mipex Medical Gloves

  • Design: Nevena Katalina
    Project Type: Produced, Commercial Work
    Client: Mipex
    Location: Banja Luka, Bosnia and Herzegovina
    Packaging Contents: Gloves
    Packaging Substrate / Materials: Cardboard/Paper
    Printing Process: Digital printing

    Packaging Design boxes for medical gloves. Each box has its own color and color code based by its size.

    The sizes come up from XS - XL. Gloves are nitrile, latex, powdered and powder free. The whole concept is flat and minimal design with simple and clean design elements.

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  • 09/26/18--23:05: S&P Organic Riceberry

  • Designers: Dusadee Lmkijja, Chanwut Hothai
    Illustrator: Chanwut Hothai
    Project Type: Produced, Commercial Work
    Location: Thailand
    Packaging Contents: Frozen food
    Packaging Substrate / Materials: Plastic
    Printing Process: Gravure printing

    S&P is a brand of restaurant and bakery which want to deliver the best healthy food for our consumer.
    So, we had chosen Organic Riceberry as a main ingredient because it is a most popular brown rice due to its health promoting properties. Our Organic Riceberry had been picked up from Thai’s farmer to enhanced sustainable agriculture in Thailand. For the Thai’s farmer to have the better livelihoods and to improve an environmental condition.

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  • 09/26/18--23:06: Bologne - Ice Rhum

  • Design: LINEA - The Spirit Valley Designers
    Project Type: Produced, Commercial Work
    Client: BOLOGNE
    Location: Guadeloupe
    Packaging Contents: Rum
    Packaging Substrate / Materials: Glass

    The BOLOGNE distillery has unveiled ICE RHUM, a unique white rum developed to be served chilled. The graphical approach of the packaging is totally new for a rum. The bottle is subtly frosted. For this edition, the Spirit Valley designers enhanced the properties of the sleeve and design a bottle with transparency and pearl white based on subtle colour gradients. The trademark block is modern and dynamic and has more impact with a large size, a shape slightly titled and a cerulean blue tint.

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    Written by Casey Heigl, Marketing Manager of Heigl Technologies.

    Proper product packaging requires the right tools not just to get the job done, but to get it done right the first time. The goal of a well-packaged product is to reflect that the sender (you) puts value in the products you provide and wants to ensure those products reach their destination in a timely, secure and professional manner.

    While in transit, packages are not always treated with the care they should receive. Therefore, it is your duty to make sure that when you send something out, it is properly sealed with the best industrial packaging adhesives.

    This guide will help you better understand what industrial adhesives are available on the market today, and which of these could be the best choice for your particular packaging needs.

    1. Infinity Bond InfinityPack Premium Packaging Glue Sticks

    These particular hot glue sticks were designed specifically with packaging needs in mind. Strong bond, fast setting and made for use on cardboard (including corrugated cardboard and wax-coated boxes), the Infinity Bond Premium Packaging Glue Sticks are an excellent choice to make sure your products arrive at their destination, both properly sealed and secure.

    These hot glue sticks are of food-grade quality and come in a variety of sizes, depending on your needs. Paired with the right hot glue gun, such as the Power Adhesives TEC 805, these hot glue sticks will provide an efficient seal at an affordable price.

    2. Infinity Bond CleanPack Low Odor Packaging Glue Sticks

    From the same manufacturers as the InfinityPack hot glue sticks, the CleanPack hot glue sticks are a low odor, cold-resistant option with an even faster bond time than traditional hot glue sticks. The CleanPack hot glue stick is also versatile, and it can be used for applications outside of packaging if required, so that you can get the most out of your hot glue investment. This particular adhesive works well with cardboard, woodworking and wire assembly, without that bothersome chemical smell.

    These hot glue sticks are of food-grade quality and come in two different sizes: 1/2" and 5/8”. The CleanPack hot glue sticks are pricier than their InfinityPack cousins, but their quality will not leave you disappointed.

    3. Power Adhesives Spraytec 430 Glue Slugs

    Since cardboard is not the only packaging medium, the Spraytec 430 Glue Slugs were designed to offer packaging adhesive options for a wider variety of materials. The difference between hot glue sticks and glue slugs is primarily the application method: the former is loaded into a hot glue gun and applied via the gun’s tapered nozzle and activation trigger; the latter is applied via a pneumatic spray gun, which allows for quicker application of adhesive in a precise, hot melt spray.

    The major drawback to using the Spraytec 430 Glue Slugs is that the bond time is considerably slower than with the average hot glue stick. This is a drawback in situations where fast efficiency is required, but on the plus side, the glue slugs are flexible after application, so it is much easier to make small adjustments. This adhesive is capable of bonding cardboard, wood, plastic and foam with high effectiveness, which makes it a bit more versatile than other options.

    4. Warren Adhesives HM 059 Freezer Grade Packaging Hot Melt

    Warren Adhesives offers a high-grade hot melt that can withstand temperatures up to -20°F. This is particularly useful for packages that require cold and/or frozen shipping or will be placed immediately into a freezer upon arrival at the purchaser’s site. The HM 059 has a low viscosity to avoid “stringing” when exposed to cold temperatures, and it bonds quickly for a firm and efficient seal.

    Due to this hot melt’s nature, it is a much stronger form of bond and is adept at creating a seal on recycled, textured or wax-coated surfaces. This adhesive must withstand quite a bit of abuse, which means that it is good at giving it back, in terms of proficient package bonding.

    The HM 059 comes in the form of hot melt chips that require an adhesive melt system which stores the chips in the “hopper” and then feeds them into the actual melting mechanism. This method provides more efficient large-scale package bonding options with less waste than the average hot glue gun or spray method.

    5. Warren Adhesives HM 604 Heat Resistant Packaging Bulk Hot Melt

    To contrast Warren Adhesive’s HM 059, the HM 604 offers high heat resistance in its chip-style hot melt. This adhesive is adept at bonding to cardboard and foam (or cardboard to foam) and is the perfect option for when packaging is set to travel through a high-temperature area or may run the risk of being exposed to high temperatures.

    The heat resistance also means that the HM 604 hot melt has a longer set time for situations where longer open times are needed for adjustments or delayed sealing. This adhesive is forgiving in nature, which can come in handy if your packages require assembly. The hot melt will allow for mistakes and corrections in a way few other adhesives do.

    6. Camie 513 Fast Tack Upholstery, Foam and Fabric Low VOC Spray Adhesive

    For a non-hot melt, stick or slug option, Camie offers a spray adhesive that is low in volatile organic compounds (VOC) and adept at bonding to a variety of materials, including cardboard, wood, fabric and foam. The Camie 513 is fast-setting and easy to use, though it runs higher in price than hot glue sticks, slugs and melts, and will run out more quickly than a hot sealant option.

    The downside of spray adhesives for packaging is that they do not offer any additional heat or cold resistance. However, they are a quick and effective way to seal a large number of packages in a short amount of time. And with the Camie 513’s low VOC, there is no need to worry about extra pollutants or poor air quality, though you should always wear proper protective equipment when working with any form of adhesive.

    Final Thoughts

    The industrial adhesives discussed for product packaging merely skim the surface of the options available in this market. Keep in mind what your specific needs are when going to purchase a packaging adhesive so you better understand your choices and which of those choices is the best for your products.

    Remember, a properly sealed package is a customer’s first glimpse at your business and its professional (or lack thereof) tone. Always make a good first impression, down to the sealant of your product’s packaging.

    About the author / company
    As the Marketing Manager for, Casey Heigl is a packaging industry insider. Casey enjoys sharing her unique perspective and when she isn’t writing articles she is spending time with her family or making a piece of furniture with professional glue guns, of course!

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  • 09/26/18--23:14: Juggernaut Hillside Cabernet

  • Design: Auston Design Group
    Project Type: Produced, Commercial Work
    Client: Juggernaut Wines
    Printer: CCL Label
    Photography: Paul Kirchner Studios
    Location: Emeryville, CA
    Packaging Contents: Wine, Cabernet, Cabernet Sauvignon, California
    Packaging Substrate / Materials: Glass Bottle, Paper
    Printing Process: Digital Printing

    Disrupt and violate — wine marketing buzz words of the day, and for good reason, considering the critical need to command attention on shelf and across social media platforms in today’s highly competitive and overly saturated wine market segment.

    Disrupt and violate...these words were the charge behind our approach when developing the branding and package design for JUGGERNAUT, a new California hillside cabernet sauvignon brand. The name alone connotes a powerful, unstoppable force — which is congruent with the wine’s big, velvety, fruit forward flavor profile.

    Targeted to appeal to the millennial and Gen-X consumer, everything about this brand positioning is intended to be intense and extreme. The powerful graphic novel style illustration of The Beast commands attention, while its warm, muted color palette evokes the autumnal hues of a vineyard during harvest season. The unexpected addition of a shock of electric teal takes it to the next level of edgy.

    The maverick approach of having nothing on the face label but the illustration and brand name would be considered risky and ill-conceived by many, but our belief is that this renegade approach will command attention, entice curiosity, and encourage consumers to take the bottle in hand to find out just what this unusual wine package is about. Once they do, we are that much closer to having them drop it into their shopping basket.

    The use of a hefty, masculine bottle reinforces the theme. The thinking behind the departure from the expected course of using a traditional wine capsule was that it would further substantiate the non-conformist positioning of the brand, reduce packaging costs, and help reduce some of the environmental impact inherent with wine packaging.

    JUGGERNAUT launched in April 2018. Its official debut to the trade was on May 1st at the annual ‘Wine and Spirits Wholesalers of America’ (WSWA) convention in Las Vegas, where it garnered much praise and attention. We are confident this brand is going to be an Unstoppable Force for years to come.

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  • 09/26/18--23:15: Bounty Rum - Range

  • Design: LINEA - The Spirit Valley Designers
    Project Type: Produced, Commercial Work
    Location: St Lucia, Caribbean
    Packaging Contents: Rum
    Packaging Substrate / Materials: Glass

    The BOUNTY rums are one of the gems from St LUCIA DISTILLERS. Wishing to reassert the brand locally, the distillery asked LINEA - the design agency from the Spirits Valley - to revamp its iconic brand. As consistency was needed in the products range, the graphical work has been made exclusively on the labels. All the references came under the same umbrella of "Bounty" and the decorations have been thought to make the brand more topical and attractive. Although BOUNTY rums wish to be consistent with Santa Lucia Island as a main thread, each product has a specific colour code.

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  • 09/26/18--23:16: Retsina

  • Design: Luminous Design Group
    Project Type: Produced, Commercial Work
    Client: Limnos Wines
    Location: Athens, Greece
    Packaging Contents: Retsina Wine
    Packaging Substrate / Materials: Glass Bottle, Paper

    “Retsina” is a popular, yet cheap wine with enthusiastic supporters and sworn enemies. It’s tradition is connected with local taverns and convenience stores that used to be the original selling points. As it’s a wine more celebrated than any other in Greece, it became a trademark dating back to the interwar period until the 1960’s, gaining it’s popularity over time.

    In an effort to attribute the popular nature of Retsina, we isolated and highlighted elements from an almost theatrical scene that brings to mind specific folklore images from Greeces’ tradition. We focused on familiar concepts such as the lantern (music barrel) and the Greek Kompoloi, narrating on the most characteristic moments from Retsina’s history.

    Due to the limitations of space on the label and the entire lack of a back label - we were forced to use our design findings in a more creative way. The approach of the inside label designed to work correctly while the bottle is full due to the liquid reflection phenomenon, on the other hand though, the label is similarly interesting while the bottle is emptying revealing it in a more clear effect.

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    Creative Agency: HAPPYCENTRO
    Project Manager: Federico Padovani
    Art Direction: Federico Galvani
    Graphic Design & Illustration: Anna Rodighiero & Erica Zipoli
    Visual mockup: Alessio Danubio
    Client: HDI Holding Dolciaria Italiana S.p.A.
    Location : Verona, Italy
    Project Type: Commercial Work
    Packaging Substrate / Materials: Embossed tin can
    Printing Process: Offset CMYK, covering white + 2 Pantone ink

    The project of repositioning the Feletti 1882 brand starts with this new line of assorted chocolates.

    Happycentro imagined a fantastic world, populated by impossible machines, mustachioed gentlemen double-breasted and elegant ladies with improbable hats.

    The history of the Feletti brand began in Turin, in 1882, where first Mr. Carlo Birocchetto and later the Commendator Giuseppe Feletti, dedicated themselves to the production of delicious chocolate. This project recreate the magic that reigned in the elegant bistro Feletti of Galleria Umberto I in Turin.
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  • 09/26/18--23:21: Corriols Ratafia

  • Agency: La Fonda Gràfica
    Designer: Oriol Piferrer
    Project Type: Produced, Commercial Work
    Client: No a la Mat Selva
    Location: Girona, Catalonia (Spain)
    Packaging Contents: Spirits
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Corriols* Ratafia follows the Anna Selga pharmacist recipe, made from fifty medicinal herbs and green walnuts selected from Guilleries forests and trails. In these paths you can found a close relationship between humans and nature. A limited edition (produced by Àngel Portet liquorist) that wants to make visible the wealth and natural values of a territory as opposed to the high-tension electric highways (MAT) imposed by the Spanish State. The benefits derived from this traditional liqueur have been destined to the development of new energy model actions.

    * Corriols in catalan means little paths or trails. At mountain usually these are marked with colored lines or stones put by hikers.

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