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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/26/18--23:22: Tangent Wine

  • Design: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Tangent Wines
    Printer: MCC Label Napa
    Location: San Luis Obispo, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Wet-strength Estate 8 paper, glass bottle
    Printing Process: Offset with 4 Color - Foil - Embossing - Spot Varnish

    Tangent Wines, nationally recognized and award-winning, are one of the best vibrant and crisp representations of California cool climate white wines. The brand itself represents a departure from the traditional with estate grown wines in screw tops and cans to create an eclectic line up. Our packaging redesign and digital identity aims at doing exactly the same, with a goal of elevating the package and establishing a vibrant lifestyle around the wines. We set out to breathe new life into the brand, making it relevant to a younger wine audience with sophisticated taste and a dash of pop culture.

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  • 09/27/18--22:36: Seasonings by Milagro


  • Design: Impprintz
    Project Type: Produced, Commercial Work
    Client: Milagro
    Location: India
    Packaging Contents: Seasonings
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Offset Printing

    Milagro is a sustainable organic food brand, for a community of conscious consumers. The brand was looking to re-position itself on the shelf
    while increasing their visibility and adopting a more contemporary look.

    A clean, bold, artistic and minimal solution was needed for the packaging re-design. Taller and modern looking bottles replaced the older ones. The newly designed labels use accents of vibrant colours, bold typography, water colour illustrations and plenty of white to keep it looking fresh.

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    Design: Serena Chen
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 3
    Tutor: Christine George
    Location: San Francisco, USA
    Packaging Contents: Beer,Beverages, Alcohol
    Packaging Substrate / Materials: Papers, labels
    Printing Process: Inkjet printing, foil stamping

    Objective:
    To redesign beer packaging based on the understanding of marketing research, product analysis, and purchase factors. Find the unique points for the brand and create a design system.

    Background and Approach:
    Schöfferhofer Weizen offers an urban, trend-conscious alternative. It was the first wheat beer in Germany to be brewed outside Bavaria, embracing a modern lifestyle over the dusty regional customs that previously dominated the world of wheat beer. It also has numerous award-winning and innovative flavor variations. Schöfferhofer Grapefruit, the sparkling, original tangy outrageously new taste combining Hefeweizen beer and grapefruit juice that has become the next big thing among the young, urban crowd.

    In the same spirit as the original intention, the new packaging presents the combination of tradition and new age by using simple shapes, inspired by German contemporary style and the Bauhaus. The use of color comes from the German flag—black, red, and yellow, as well as colors associated with the Bauhaus movement. The illustration will also guide the audiences to find out which flavor the beer is.

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  • 09/27/18--22:37: GINO - Chocolate Packaging

  • Design: Gulsah Cansever
    Project Type: Concept
    Location: Turkey
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    In this project firstly I designed the logotype and the logo mark of the brand. I try to make a minimal and clear logo of the brand. Secondly, I decided to both colour scheme and the style of the illustrations. After that, I illustrated each texture of the packagings according to ingredients of the chocolates. Then , I implement the logo on the shopping bag and mugs. I also designed a card which they can write any messages for their customers.

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  • 09/27/18--22:37: Bombay Barter- A Board Game

  • Design: Piyushi Patni, Revati Khadilkar, Raj Parakh
    Project Type: Student Project
    School: MAEER's MIT Institute Of Design
    Course: Product Design, Retail & Exhibition Design
    Location: Pune, India
    Packaging Contents: Board game elements: Pawns, Cards, Organiser, Board
    Packaging Substrate / Materials: Cardboard, Polypropelene
    Printing Process: Offset Printing

    Bombay Barter is a multi-player luck and strategy based board game. The objective was to come up with a gameplay inspired by the Bollywood movie “Jaane Bhi Do Yaaro”. A classic based on a true story of business and corruption horrors of Bombay back in 1983.

    All the characters and elements of the game are inspired by the movie. The challenge was to come up with a concept for packaging wherein the box and the board become one entity. The box of the game when opened becomes the board for the gameplay. The packaging also gives a glimpse of the board as two opposite rows of the board become the walls of the box when fully closed.

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  • 09/27/18--22:40: Softlove


  • Design: Box Brand Design
    Project Type: Produced, Commercial Work
    Client: Softlove
    Location: Hong Kong
    Packaging Contents: Baby Care
    Packaging Substrate / Materials: Plastic, Paper

    Softlove is a diaper and wipes brand focus on baby care, aiming to target new generation of young mother, the product image has been upgraded and to be more attractive. Box applied vary lovely animals to the new packaging of diapers and smart pants, and it feels softer and more comfortable by using crayon brush strokes. The whole packaging looks like a plush toy, which accompanies babies as a friend during their growth.

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    Design: Caparo design crew
    Project Type: Produced, Commercial Work
    Client: Liber S.A.
    Location: Greece
    Packaging Contents: Yogurt with fruits
    Packaging Substrate / Materials: Plastic, paper

    The client
    Aplos (Απλώς) means “simply” in Greek. The brand name reflects the purity and superior quality of the products in a direct and modern way. These fast-moving consumer goods (FMCG) are produced on the island of Rhodes and sold through all major retailers in Greece. Aplos is a successful new brand, as it has already gained popularity and a share of the market. The target group is quite wide and the competition is all the yogurt market leaders as well as smaller brands.

    The creative concept
    We were commissioned to redesign the standard fruit range and the new superfruit range of products. The new brand range introduces to the Greek mass market special fruits combined with yogurt made from 100% fresh Greek milk. The basic yogurt range, other dairy products and the brand ID were designed by the mousegraphics studio. To empower the core concept of the brand and the simplicity aspect, we designed fruit illustrations on the tabs, in a way that reflects a raw and natural feel.

    By observing the changing trends in the global health-food market and seeing that the brand aligned with this market category, we decided to avoid the artificial look and feel. As a result, the visuals give the essence of something handmade. They are simple, yet appetizing. They directly inform consumers about the product type, using a differentiated design language.

    For functional reasons, the new sleeves completely cover the tabs. As a result the actual tabs are not visible on the shelf. So we also redesigned an appetizing packaging identity for the sleeves. The brief was to reflect the brand and the flavor. Our design approach aimed to showcase the ingredients of each flavor using realistic key visuals: the styling is minimal and the images depict an open tab of yogurt with raw fruits and a spoon inside it. Despite the yummy feeling, the design helps consumers identify the product easier, and creates an outstanding and stylish identity.

    All the photorealistic images – including the tabs, spoons, yogurt and fruits – were exclusively created in 3D software and were digitally processed for the final touches. There was no photo-shooting involved at all. We also created all the pack shots for the presentation below in the same way.
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  • 09/27/18--22:46: Baianí Chocolate

  • Agency: Plau
    Creative Director: Rodrigo Saiani
    Project Type: Produced, Commercial Work
    Client: Baianí
    Location: Rio de Janeiro, Brazil
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Offset + Silkscreen

    Cocoa has been in Baianí’s families for centuries. The fruit’s beans seeded a passion that united Juliana and Tuta Aquino in one drive: to show the power of chocolate made in Bahia. The tree-to-bar chocolate they make is ready to take on the world.

    The branding and packaging idea: From Cocoa to Soul. Baianí's activities are rooted in fair-trade practices and excellent labor conditions. We translated the tradition of Bahia cocoa and chocolate by designing an envelope packaging - a love letter, if you will.

    Cocoa-inspired arabesques (we called them Baianesques), serigraphy printed seals with each product’s description create the perception of a product that has been around for long.

    The typographic palette includes the lettered logo, Delvard, from Typotheque, Italian Plate from Playtype, numbers from Baleia, an unpublished typeface from Álvaro Franca, Arek, from Rosetta Type, each one with its purpose in the system, as specific as they may be.

    The wordmark is based on turn-of-the-century sign-painting, a time where cocoa was taking flight in Brazil and the world and the color palette changes, according to each type of chocolate they make.

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  • 09/27/18--22:47: UMBER Chocolate

  • Design: Mariam Sliem
    Project Type: Student Project
    School: The University of Westminster
    Course: MA Design For Communication
    Location: United Kingdom
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital printing

    Umber is a British chocolate company that produces a delight chocolate by using cocoa beans from different countries and adding to it unique flavors inspired by each country. We categorize our products by the country which produce the cocoa beans. Further, all our chocolate products from fair trade resources, and also we contribute to charity activity to develop education for children in the counties that planting cocoa trees.

    Mainly my concept is about the creation of visual elements that express the liquid chocolate feeling. The style is inspired by John Cocteau illustrations and Picasso drawings and Mandarin style of using colours. Also, I got inspired by each country original art such as African masks and Mexican day of the dead skulls. Also, I choose the colour pallet based on each country flag and famous flavours.

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    Design: Carolina Saguan
    Project Type: Produced, Commercial Work
    Client: Pulenta Estate
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing + Foil Stamping + Embossing

    The idea was to create the name and the total packaging design of this wonderful Merlot Rosé made by the prestigious winery Pulenta Estate.

    The wine comes from Agrelo, Mendoza, Argentina. The packaging speaks for itself in all its dimensions. The bottle has a punt delicately engraved with geometric shapes granting the packaging a refined and elegant touch that every Rosé wine should have. If we see in details, the capsule is decorated with the tasting notes, which is rarely seen in a wine. To crown this packaging, the label design is a 100% typographical layout to highlight even more the great potential of the name.

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  • 09/27/18--22:49: Walden Organic Coffee

  • Design: Gitanos Consulting
    Project Type: Produced, Commercial Work
    Client: Walden Organic Coffee
    Location: Costa Rica
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Craft paper

    Brand and Packaging Design of Organic Coffee Brand from Costa Rica

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  • 09/27/18--22:50: Ideal Olive Oil

  • Design: Typical Organization
    Project Type: Produced, Commercial Work
    Client: IDEAL Olives
    Location: Athens, Greece
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screen printing

    The Extra Virgin Olive Oil packaging we designed for the our Greek client “IDEAL” is departing from the name of the in 1933 established company.

    Linguistically speaking the word “ideal” is derived from latin “idea” (“a (Platonic) idea; archetype”), from Ancient Greek ἰδέα (idéa, “notion, pattern”), from εἴδω (eídō, “I see”). Obviously we couldn’t escape thinking of Plato and his “Theory of Ideas”, which holds that non-physical (but substantial) forms (or ideas) represent the most accurate reality.

    Since packaging in our world is often characterized as belonging the the “ephemeral” or “superficial” world of “appearances” we thought that this design could be a “ideal” allegory. By typesetting Plato’s famous text the “Allegory of the Cave” on the surface of a white painted bottle we aim to turn the consumption of Olive Oil in to a philosophical opportunity.

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    Agency: Aizawa office
    Designers: Yukihiko Aizawa, Yuki Mori
    Client: Suzette Holdings Co. Ltd.
    Location: Tokyo, Japan
    Project Type: Commercial Work

    C3 is a Japanese manufacturer of western-style confectionery.

    This product is to let the people enjoy the New year’s holiday not only with traditional Japanese food, but also with their western-style sweets. The package is designed in the motif of ‘Osechi Ryori’, a specially prepared New Year’s food in lacquer boxes.

    New Year’s lucky charms, red and white plum flowers are used symbolically with the traditional key colors for the New Year’s celebration, red, white and gold. Combination of these elements results in expressing a Japanese Tradition in a minimal yet decorative design suitable for the festive season.
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  • 09/27/18--23:19: EAT ME


  • Design: Packvision Agency
    Project Type: Produced, Commercial Work
    Packaging Content: Chocolate
    Technique: Blind embossing
    Location: Russia

    Challenge:
    Packaging for small square chocolate bars. This package should be bright, catchy, noticeable on the shelf, wild. That she wanted to take in hand and consider.

    Process
    We tested a lot of patterns on holographic material. Holography is an unpredictable material, which gives an interesting and unexpected effect. Creating a package for square chocolate bars - we used a geometric pattern.

    A task
    Create a package for a set of chocolates for 5gr - 8pcs. with the use of holographic material that would stand out favorably on the shelf, was attractive and unusual.

    Decision
    Packing based on blind embossing without printing. Shows a variety of possibilities of the material, gives additional effects. Due to the overplaying of the material and its large area - it is noticeable on the shelf.
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  • 09/30/18--20:22: Client Gift Boxes

  • Agency: Morales Group
    Creative Design Specialist: Leah Gabbard
    Project Type: Concept
    Location: Indianapolis, IN
    Packaging Contents: Cardboard box, coffee, branded mug, crinkle paper, pistachios, pen, notepad
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    Our mission is building better futures one story at a time. We live this out in every aspect of our business so when we welcome new clients, we want to ensure they feel part of the family and celebrate them as they get behind the mission. As our box describes, we went back to our Latin American roots to bring the tradition of welcoming others with food and drinks to our workplace, as the breaking of the break brings a sense of community and supports our familial spirit.

    In the box we include garlic and green Chile pistachios, ground coffee from a variety of Latin American countries, a branded coffee mug with a cork bottom, and a nice pen along with a branded sticky notepad. Every single gift is also accompanied by a handwritten thank you card.

    We hope these unique items show our appreciation for their support and partnership. It’s a small touch and for us, it sets the tone of our partnership and opens the opportunity to better engage better with our clients.
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  • 09/30/18--20:27: Roibos Tea

  • Design: EliasDesign
    Project Type: Produced, Commercial Work
    Client: Bercoff
    Location: Trnava, Slovakia
    Packaging Contents: Tea
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    We designed new package for Bercoff - Roobos red tea. Traditional african tea - design is inspired by African basic elements, animals and whole atmosphere. We tried to bring part of this continent to
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  • 09/30/18--20:27: Bahraman Saffron Powder

  • Design: Sujeh Group
    Project Type: Produced, Commercial Work
    Client: Bahraman Company
    Location: Mashhad, Iran
    Packaging Contents: Saffron, Spice
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Offset printing

    Due to the importance of Iran’s saffron in the world and its high value and cost, the package was designed to look minimal and have the maximum relevance on the shelf.

    The entire shape of a butterfly was created with photography and editing on the real image of the petals and the saffron flower. Inside the packet, there are verses of the butterfly poem by Rumi. By scanning the matrix code behind the package, a piece of music based on this poem can be played.

    This package was prepared without the use of plastic and cellophane paper so that it can be recycled completely and return to nature.

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  • 09/30/18--20:28: Cerveza Rey Pobre

  • Agency: Imagina Brand
    Creative Director: Isidro M.
    Project Type: Produced, Commercial Work
    Client: Cerveza Rey Pobre
    Location: México
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle with Metalized label
    Printing Process: Offset

    Cerveza Rey Pobre is a craft beer from LA California, which wants to differentiate for being a king without money. that's why the concept was worked with golden tones.
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  • 09/30/18--20:32: Every Road

  • Manufacturer: Pirells Innovative
    Project Type: Concept
    Location: Poland
    Packaging Contents: Driving gloves
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    This Packaging is designed for a driving gloves. The construction of this packaging is based on a patented sliding mechanism. On the cover of the packaging there is a sentence referring to the travelling and hitting the road. The simplicity of the packaging results from the combination of the black paper and subtle UV varnish. It is very mysterious solution especially for the product which can be the great beginning of the new journey. This packaging can be done with using another colour of the paper. The materials depends on designers imagination and the product type.
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  • 09/30/18--20:35: Satya Juice

  • Agency: Yurika Creative
    Principal & Creative Director: Yuri Shvets
    Project Type: Produced, Commercial Work
    Client: SATYA, Cold Press Juice
    Location: Philadelphia, Pennsylvania, USA
    Packaging Contents: Cold Press Juicer that passionately combines Eastern & Western methods
    Packaging Substrate / Materials: Plastic bottle
    Printing Process: Screen printing and post-applied labelling system

    A quirky and soulful cold press juicer from Philadelphia, came to Yurika Creative to brand their line of healthy beverages. "Satya" is the Sanskrit word for truth. As great and meaningful name as it were, the word "Satya" sounded too esoteric to the contemporary American consumer. Hence, there was a need for a hard-working logo that could convey Satya's essence in its purest form. I've designed a strong symbol that is based on two juice drops coming together to form a letter "S". This bold iconic shorthand instantly communicates the energy and life-transforming qualities of Satya brand. It also suggests a life lived in perfect balance.

    In addition to the brand identity, I've developed an elegant and distinctive packaging system. Its design is both modern and traditional, as well as western and eastern, thus suggesting that Satya Juice is superior because it combines the best qualities and production methods coming from both worlds.

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