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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/30/18--20:37: Nonna Cucina

  • Design: Pimula Agency
    Brand Developer: Ahmed Tarek
    Graphic Designers: Hagar Kawana, Omar Hegazy, Abdelrahman Farahat, Rehab Gamal, Hagar Kawana
    Project Type: Produced, Commercial Work
    Client: Nonna Cucina
    Location: Alexandria, Egypt
    Packaging Contents: Pizza Box, Cups, Delivery Package
    Packaging Substrate / Materials: Plastic, Paper
    Printing Process: Digital printing

    It is a common occurrence to learn from our mothers or nonnas that the recipes to our favorite dishes are in their heads! With this in mind, we decided to pursue this desire to capture and record these precious family recipes and and the stories behind the recipes in order to offer a memorable food experience. From that initial crescendo to the last savored bite, every authentic Italian dish is cooked and served with utmost effort using the most flavorful ingredients. Our grannies are the best cooks in our lives and this place is dedicated to ours.

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  • 09/30/18--20:38: Nyssos Olive Oil

  • Design: ABC Design Communication
    Project Type: Produced, Commercial Work
    Client: Nyssos
    Location: Athens, Greece
    Packaging Contents: Oil
    Packaging Substrate / Materials: Ceramic bottle
    Printing Process: Decal printing

    Corfu island’s age long olive trees are a symbol of value because they offer their fruit for the exceptional quality, extra virgin olive oil. Nyssos, the olive oil company from Corfu, created the extra virgin olive oil “Nyssos” from age long olive trees.

    ABC Design Communication was asked to create a packaging that will emphasize on the value and uniqueness of the product, with a bottle that protects it’s rare and precious content from light.Ceramic bottle is the ideal material to protect the oil, so the study took place over clay forms of the Archaic period (5th century BC) and vases that where, even from back then, ideal for olive oil’s storage. The forms we examined, particularly the form of “Pithari”, a big vase that was used for olive oil’s long term storage, guided us to design a simple shape that resembles to the shape of an olive leaf. The olive’s leaf shape, is the perfect shape to contain the precious oil. By imprinting the vector, age long olive tree on the bottle, we refer to the strength and endurance of these trees to offer their fruit tirelessly and generously over the centuries.

    The packaging is completed by placing the bottle into a wooden box, with the front side visible, asking the consumer to discover this exceptional olive oil, from Corfu’s age long trees.

    Information about the company, as well as nutritional facts are printed on a paper stripe that seals the packaging.

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  • 09/30/18--20:39: Conde de Arraiolos

  • Design: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Herdade das Mouras
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Bottle, label paper
    Printing Process: Stamping, imprint, varnish

    Traditional pottery of Alentejo (region of Portugal) inspired the graphic concept of the new identity of Conde de Arraiolos wines, produced by Herdade das Mouras. This rebranding was the responsibility of M&A Creative Agency, following the various designs already developed for the brand Sociedade Agrícola da Herdade das Mouras de Arraiolos.

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  • 09/30/18--20:40: Omdesign 2017 Packaging

  • Agency: Omdesign
    Creative Director: Diogo Gama Rocha
    Project Type: Self-promotional packaging
    Location: Matosinhos, Portugal
    Packaging Contents: Water
    Packaging Substrate / Materials: Burnt tree trunk, pine tree, glass bottle and a water dispenser
    Printing Process: High relief and stamped with embossed

    In line with the environmental care and the sustainability we have always support, we have designed this special self-promotion packaging to celebrate with all our clients and partners the 165 distinctions, national and international, that we have been awarded with. This small gesture reinforces our huge respect for nature and, essentially, our commitment to the future.

    This special packaging has a burnt stone-pine wood base from our national forest. We resorted to a burnt tree trunk, without any kind of treatment, that was only brushed and, at its front, was applied a high relief cardboard and a stamp, where we convey our company’s message. Inside, you can find our water dispenser, with the label and black label merged in one and a pine tree.

    The devastation of the Portuguese forest, caused by the fires, and the extreme drought that Portugal went through in 2017, are a reality that nowadays directly affect each and every one of the Portuguese population, and affects also the current lack of hydraulic resources. Therefore, it is fundamental to promote the balance among our several natural resources.

    We believe that it is in our hands to contribute for a greater and real environmental preservation, avoiding extreme situations like the one we aim to represent, in a caricatured way, with this drop-by-drop water dispenser we offer to our clients and partners.
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    Packaging of the World presents the top 10 posts for the month of September 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!

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    Design: WowMe Design
    Creative Director: Andy White
    Production Director: James Weston
    Project Type: Produced, Commercial Work
    Client: TOPPS
    Location: UK
    Packaging Contents: Game cards
    Packaging Substrate / Materials: Paper, Plastic
    Printing Process: Flexography

    WowMe shows their special moves with the WWE Slam Attax Live trading game.

    WowMe were briefed by collectibles company Topps, to create designs for their all-new WWE Slam Attax card collection that features everyone’s favourite wrestling superstars.

    Whether you’re a fan of WWE Hall of Fame inductees such as Stone Cold Steve Austin & Ultimate Warrior or crazy about current Superstars from Raw, SmackDown Live & NXT all of the stats you need are contained within the Slam Attax Live collection!

    Thomas Flower, Managing Editor at Topps, quoted “We’re always very excited when we launch a new WWE Slam Attax collection. With well over 50 hours of wrestling on TV each week, airing to an impressive 15.5 million UK households, it is great to be able to endorse such an exciting roster of WWE talent. We have no doubt that the collection will be a huge hit with fans!”

    “There was a big buzz in the studio whilst we were working on this project, we all have a favourite wrestler!” said Paula Hope, Client Service Director at WowMe “the collection features a collector’s binder, starter packs, game mat, mega tins for Legends of the Ring, Women’s Evolution, RAW, NXT and Smackdown Live as well as special limited edition cards” she added “in addition, we developed retailer floor display stands and counter boxes.”

    Slam Attax Live launched in July and is available in-store and online now.
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  • 10/02/18--02:31: Leaf Cosmetics

  • Design: Orsolya Stiller
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Paper, vinyl
    Printing Process: Digital printing

    Leaf Cosmetics is a fictional cosmetic company which produces organic skincare products with main ingredients from Tuscany, aimed at 25-40 year old women. First Leaf Cosmetics will start with a webshop and continue with their own retail store as the business grows.

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  • 10/02/18--02:32: Q-Tip Dispenser

  • Design: Advit Mohunta
    Project Type: Student Project
    School: MIT Institute of Design
    Location: Loni Kalbhor, India
    Packaging Contents: Q-Tips/ Cotton Swabs
    Packaging Substrate / Materials: Ivory sheet (300 gsm)
    Printing Process: Digital printing

    The brief was to create a nice dispensing system for Q-Tips. Initially, I started to explore with materials and other forms to make a dispenser but the biggest problem was that the shape of the Q-tips wasn't a uniform and the buds would get tangled inside. After a lot of tries, I kept the orientation of the dispensing vertical and incorporated a shake to the packaging, thereby making it simple yet fun to dispense a Q-Tip. The packaging is compact, has vibrant colours and fits almost anywhere and easy to carry around. The packaging has a suction cup attached to it so that the packaging can be stuck to any smooth surface such as a mirror.

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    Manufacturer: Landpack GmbH
    Project Type: Produced, Commercial Work
    Location: Germany
    Packaging Contents: Mainly refrigerated goods, vegetables, meat, cheese, wine bottles
    Packaging Substrate / Materials: Straw, Hemp, Bio-compostible wrapping, cardboard

    We, the Landpack GmbH; are a renowned startup that is engaged in making the world a cleaner place. How? By replacing styrofoam and offering sustainable isolation made out of straw and hemp. We are mainly engaged in the e-food sector, but more and more entering the shock dampening market.

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  • 10/02/18--02:33: Nupo

  • Design: Everland
    Strategic Director: Christian Halsted
    Design Director: Mikael Tonning
    Senior Graphic Designer: Jonathan Faust
    Project Type: Produced, Commercial Work
    Client: Nupo
    Location: Denmark
    Packaging Contents: Weight Control Products
    Packaging Substrate / Materials: Paper

    Since 1981, Nupo has helped countless people regain control over their weight. Their well-documented and efficient products are developed in collaboration with doctors and have won numerous awards throughout the years.

    To strengthen Nupo’s position on both a Danish and international market, we worked together on a new brand strategy and design. The revised product- and communication architecture was made to create coherency with room for each product’s individuality in terms of communication and design.

    The new design highlights the product drivers of efficiency and convenience combined with scientific documentation and a Nordic lifestyle. We brought more functionality to the design in a packaging design that is appealing, contemporary and accessible.

    The result is a design that takes something complex and makes the whole weight control process more accessible and less frightening.

    “At Nupo, we are very pleased with the work Everland has done. It will help us bring new life to a category that has been standing still for some time. The new design brings pride internally and has helped us regain the courage and ambitions that have previously defined Nupo. We are ready to take on the world”, says Peter Weidelheim, CEO at Nupo.

    At the moment, Nupo is present in the Nordic countries, Ireland, Iceland, Slovenia, Croatia, Hungary and Slovakia.
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  • 10/02/18--02:34: Mderma

  • Design: Bessermachen designstudio
    Project Type: Produced, Commercial Work
    Client: Mderma
    Photo: Mikkel Hvilshøj
    Location: Denmark
    Packaging Contents: Skin products
    Packaging Substrate / Materials: Plastic
    Printing Process: Screen printing

    Bessermachen has developed the brand new visual identity and packaging design for MDerma – a series of products treating particular skin conditions for the whole family.

    Clinical, yet beautiful and distinctive, the new MDerma design, kept in duce colors and matte finish, carries a glossy cross to signal first aid and pharmaceutical help. The MDerma skin series is soon available in pharmacies and online. Later, MDerma will release product series for hair care and sun protection.

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  • 10/02/18--02:34: Can Moragues - organic jam

  • Design: Daniel Gonzalez Ferrer
    Project Type: Produced, Commercial Work
    Client: Can Moragues
    Location: Riudarenes, Spain
    Packaging Contents: Organic jam
    Packaging Substrate / Materials: Glass bottle, paper, thread
    Printing Process: Offset

    Can Moragues Is a social and environmental project created by two foundations of reference, the Foundation Emys and the Foundation Astres, that with the creation of products like the jams and sauces give work to collective with difficulties of social integration and at the same time work for THE conservation of the nature and the recovery of traditional varieties.

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  • 10/02/18--02:34: Schulstad

  • Design: Everland
    Design Lead: Pernille Dueholm
    Project Type: Produced, Commercial Work
    Client: Schulstad
    Location: Denmark
    Packaging Contents: Bread
    Packaging Substrate / Materials: Paper, plastic

    Viggo Schulstad, the founder of the famous Danish bread company Schulstad, was nothing short of a pioneer within his field. More than 130 years ago, he brought good rye bread to the Danes. Something Schulstad still does today.

    With their new range Signaturbrød (“Signature Bread”), Schulstad seeks to celebrate the next generation of master bakers. The first bread in the series is developed in collaboration with chef and restaurateur Annette Bylov Sørensen who runs Restaurant Gilleleje Havn in Denmark.

    At Danish shopper design agency Everland, we helped Schulstad design the new series under their sub-brand, Det Gode. With an emphasis on the craft behind the bread, the new design creates a harmonious link between Schulstad and Restaurant Gilleleje Havn.

    “Everything about the new design highlights the expertise and craft that goes into the bread. It comes to show in both the paperlike finish and the two-piece design that stages both Schulstad and the collaborating bread pioneers,” says Pernille Dueholm, Design Lead at Everland.

    The bread is in stores as you read this.






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  • 10/02/18--02:36: Penobscot Bay Brewery

  • Agency: Hydrogen
    Designer: Michael McGrath
    Copywriter: Mary Knight
    Digital Designer: Brian McCartney
    Project Type: Produced, Commercial Work
    Client: Penobscot Bay Brewery
    Location: Seattle WA, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum can with pearlescent white 4C label
    Printing Process: Digital Printing

    We were asked to rethink Penobscot Bay Brewery's packaging as they moved from a bottled to canned product. We created a design system that combines vintage illustrations and engravings with more contemporary typography and vector elements—giving a contemporary spin to the historic roots of Penobscot Bay. Each label design was crafted specifically to illustrate the beer's name.

    The new design system provides a consistent look across the entire product line—offering uniformity at shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back of the label and includes fun quotable "toasts of wisdom" for the beer drinkers to discover. Even the copy informing that these beers are sold only in 4-packs is different for each label.

    The Penobscot Bay Brewery's beer distributor was so taken by the new design and packaging that they have positioned it as an entirely new brand. The launch has been so successful that the first 3 months of production as already exceeded production from the prior two-plus years.
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  • 10/02/18--02:37: PTNS Projekt


  • Design: Bartosz Bojarczuk
    Project Type: Produced, Commercial Work
    Client: Pan tu nie stał
    Location: Warsaw, Poland
    Packaging Contents: Fashion
    Packaging Substrate / Materials: Paper, Graph paper

    PTNS Projekt series gathers inspiration from Polish design works and XX/XXI century collection of Art Museum in Łódź. The beginnings of the brand are directly connected with graphic design. This collection is a tribute to Polish designers, their works and contribution in the visual culture in Poland.

    Very minimalistic, modern and clean branding using mainly black, white and grey colors. Inspired by all of the designers favourite themes like grid and graph paper. The sign is inspired by printing registration. Additional graphic designs refers to RGB and CMYK color spaces. One can find a lot of architectural and technical references used in this project. Lot of labels and instructions are printed on tracing paper used be architects and engineers. We used Helvetica font family and designed by Marian Misiak Polish font called 'Maria' alongside other custom made typography.

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  • 10/02/18--02:38: Superfly

  • Design: The Creative Method
    Creative Director: Tony Ibbotson
    Art Director: Lee Nicol
    Graphic Designer: Emma Lucia
    Project Type: Produced, Commercial Work
    Client: China Chilli
    Location: Sydney, Australia
    Packaging Contents: Chinese food, Sichuanese food, Soup, Noodles
    Packaging Substrate / Materials: Paper, Cardboard, Adhesive Labels
    Printing Process: Flexography, Foil Stamping

    Mouth-watering aromas of Sichuan cuisine fill its bustling streets, as well as the lively buzz of conversation and music from local tea house operas. Look a little closer and you'll find a fly restaurant, where real Sichuanese food comes from. Dubbed 'fly' restaurants by locals as they are often impossible to find, cramped and outdated, but full of irresistibly flavoursome dishes which make people swarm like flies. These hole-in-the-wall kitchens with seating that spills onto the alleyways are run by chefs who master authentic Sichuan dishes. These restaurants embody the soul of Sichuan cooking.

    Superfly looks to bring the authentic cooking from these local restaurants to a contemporary setting. Adding ‘super' to fly, there is a juxtaposition of old and new; old recipes in new locations. The Creative Method tied this story into Superfly's identity, infusing traditional Sichuanese imagery with modern printing techniques. Blue was chosen for the brand colour as this style of cooking is thought of by Westerners as being overly spicy rather than complex with flavour. One of our challenges was to show a new market that this cuisine is approachable. Superfly's story is brought to life through naming, logo creation, visual identity, signage and packaging.

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  • 10/02/18--02:40: Hilbing Gin

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: Hilbing Franke Distillery
    Location: Argentina
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography, Silver stamping, Gold stamping

    The aim was to create a gin that was modern, striking, individual and abstract. Taking advantage of the brand's phonetics, the label was given a European tone - without being traditional. A new product which at the same time transmitted a sense of history.

    A printed back label was used on both sides, in order to see the art inside the bottle. The art is contemplated, complete and amplified when the liquid is in the bottle, generating a magnifying glass effect.

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  • 10/02/18--02:40: CHA - Chinese Tea Drink

  • Design: hongworks
    Project Type: Produced, Commercial Work
    Client: Cha Drink
    Location: Guangzhou China
    Packaging Contents: tea drink
    Packaging Substrate / Materials: Glass
    Printing Process: Screen printing

    Break the concept of traditional tea and redefine the packaging of tea in a young fashion and crossover way. Give a person a kind of brand-new style, thereby more get young consumer's favour.




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  • 10/02/18--02:41: The Taste of Tainan A-Sha

  • Design: Pili Wu
    PR & Marketing Project Manager: Dan Cunningham
    Project Type: Produced, Commercial Work
    Client: 阿霞飯店 (A-Sha Restaurant)
    Location: Tainan, Taiwan
    Packaging Contents: Takeaway Food
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital printing:

    Established in 1940 and hidden away in a back alley of Tainan, the legendary A-Sha Restaurant, is a bastion of Taiwanese cuisine. Delicacies such as the famous Sticky Rice with Mangrove Crab and Charcoal-grilled Mullet Roe all represent Taiwanese cultural memory. The Taste of Tainan A-Sha branded packaging project aims to capture this cultural memory and identity. In terms of the visuality, the designer illustrates classic scenes in the restaurant such as family gatherings and wedding banquets. The design of the logo on the packaging incorporates the restaurant's handwritten sign, which has not changed since its establishment in 1940.

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  • 10/02/18--02:41: Magia Piura

  • Design: Alejandro Gavancho
    3D: Oscar Sánchez
    Project Type: Produced, Commercial Work
    Client: Magia Piura
    Location: Lima, Peru
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Plastic Doypack

    Magia Piura is a brand that specialises in chocolate and cacao derivitives and is based in Piura, Perú where it produces a distributes its products. Piura is place well-known for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells.

    To create the packaging, we were faithful to the concept of magic: key to the place of origin. But this time, relating it to its surroundings; collages, textures and brighter colours which nod to local fruits and nature that grow close to the cacao plantations.

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