Eliza - a Hot Metal Bistro

October 9, 2018, 12:09 am

Design: Eme Design Studio
Creative Directors: Joel Martínez, Iris Morales
Art direction and Design: Enrique Avalos
Project Type: Produced, Commercial Work
Client: Eliza - a Hot Metal Bistro
Location: El Paso, Texas
Packaging Contents: Box, bags
Packaging Substrate / Materials: Paper, cardboard

Eliza is a hot metal bistro with a past that can’t be forgotten, which is why every piece of the branding revolves around the J&L Steel Mill and the Eliza smokestack-the restaurant’s namesake. Everything from the menu to the coasters has pieces alluding to the history of the region: with letters that come together like steel being assembled and numbers that reference the steel mill’s past. The color palette of the brand reflects the restaurant’s industrial aesthetic with metallic and neutral tones. All in all, Eliza is a flaming bistro with a historic brand.

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Nagyi titka (Granny's secret)

October 9, 2018, 12:10 am

≫ Next: Alpro Chilled Coffee

≪ Previous: Eliza - a Hot Metal Bistro

Design: Melinda Módos
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Cake, Muffin
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

Nagyi titka is a fictional confectionery, the goal of which is to find the way back to traditional dishes and use natural ingredients instead of artificial coloring and taste intensifiers. Nagyi titka wants to be traditional and modern at the same time.

Nagyi titka would like to address primarily those, who find quality and conscious nutrition important. Each food has it's own fantasy name which reminds us of the nicknames our Granny gave us.

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Alpro Chilled Coffee

October 9, 2018, 12:11 am

≫ Next: Veeba Twister Tubes

≪ Previous: Nagyi titka (Granny's secret)

Design: Elmwood
Project Type: Produced, Commercial Work
Client: Alpro
Location: London, UK
Packaging Contents: Coffee

Life’s better blended
Already the market leader in plant-based alternatives, Alpro saw an opportunity to go one step further by launching its first range of chilled coffees.

The Insight
Alpro’s blend of delicious plant-based drinks and single origin coffee made it unique in a rapidly growing category. It needed a design that showcased indulgent flavours and uplifting plant-based moments, as well as the product’s coffee credentials and premium positioning.

The Idea
To really emphasise the fact this was a totally new way to enjoy Alpro, we championed the idea of ‘Discover the Difference’ – drawing on Alpro’s expertise to tell a provenance story that highlighted the product’s blend of exotic ingredients. We collaborated with an illustrator to handcraft a premium ‘pen and ink’ rainforest design that broke category codes while staying authentically true to the brand. Following the success of the launch, Alpro asked us to design a premium single serve format, in which we concealed animals, such as toucans and butterflies, which were native to the source of the coffee beans – Brazil, Peru and Ethiopia – to further add to the sense of discovery.

The Launch
To support the market launch of the exotic new range, we developed a communications platform based around the idea of ‘Life’s better blended’ – emphasising the unique blend of plant-based ingredients and coffee Alpro is bringing to the market. This included a full suite of point of sale and shopper communications such as press adverts and shelf wobblers.

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Veeba Twister Tubes

October 9, 2018, 12:12 am

≫ Next: Freixenet - Special Edition Cava for French Market

≪ Previous: Alpro Chilled Coffee

Design: Nikhil Baveja
Project Type: Student Project
School: MIT Institute of Design
Course: Product Design
Location: Pune, India
Packaging Contents: Sauce
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

This project was part of my Packaging Design course, in which, I chose to work on “sauce-tubes” for the brand Veeba. I feel these small packs allow people to test out sauces in smaller quantities rather than having to buy a full jar. However, these tubes are difficult to store individually in the fridge.

Since these small packs also allow for offering Variety Packs, my focus narrowed down to creating an outer casing for a variety pack that would offer an interactive element to engage the customer with the product, not only in the grocery-store aisle but also in their kitchen.

This design includes a polypropylene “tray” that firmly holds together 3 sauce tubes, allowing customers to test out multiple new flavours for a discounted price.

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Freixenet - Special Edition Cava for French Market

October 9, 2018, 12:13 am

≫ Next: Arao

≪ Previous: Veeba Twister Tubes

Agency: DAf
Designer: Bruno Canales
Project Type: Produced, Commercial Work
Client: Freixenet
Printer: Sleever International
Location: Sant Sadurní d'Anoia, Spain
Packaging Contents: Cava (Sparkling Wine)
Packaging Substrate / Materials: Glass bottle
Printing Process: Gold embossing, Luminescent ink varnish

When Freixenet wanted to create a new special edition Cava for the French market, they approached DAf to create the packaging. This was a sparkling wine envisioned to mirror the continuously moving, vibrant nightlife of Barcelona; a city of ever-changing lights and a multitude of party spaces. Using this iconic, vibrant mood as their strategic and creative base, DAf created the product name “Xperiencia.” The bottle featured an oversized “X,” as an iconic symbol taken from the brand name, and a striking, impossible-to-miss sleeve made especially for the night. The packaging design features a sequined touch to reflect the cultural legacy of Freixenet’s gold sequin-adorned “Burbujitas” dancers, plus a very particular finish that transforms the design’s streaks from blue to electric blue in the presence of a black light.

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Arao

October 9, 2018, 12:17 am

≫ Next: Alāe

≪ Previous: Freixenet - Special Edition Cava for French Market

Design: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Clos de Luz
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping, embossing

ARAO is a short and common way to pronounce 'arado' which means 'plough'. This makes reference to the preparation of the soil before the cultivation of the vineyards. We translated the effort of the this labor of the soil with handmade textures.

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Alāe

October 9, 2018, 12:17 am

≫ Next: RESERVADO Celebra México 2018

≪ Previous: Arao

Design: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Viña Las Perdices
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle & Wood Box
Printing Process: Foil Stamping, debossed, embossed, silkscreen varnish

ALĀE is the "top of the range" of Viña Las Perdices, a wine that has 10 to 15 years of storage. In this limited batch of 4.000 numbered bottles, we have expressed the care, dedication, passion and the expertise that the winery delivers in each and every one of their wines, specially on this one, their icon. As a result, this design emerges sober, elegant and modern.

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RESERVADO Celebra México 2018

October 9, 2018, 12:18 am

≫ Next: Al Capone's Prison

≪ Previous: Alāe

Agency: Estudio Iuvaro
Illustrator: Franco Luna
Project Type: Produced, Commercial Work
Client: Concha y Toro
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping, silkscreen volumetric varnish, embossing

RESERVADO is one of the most consumed wines of CONCHA y TORO in México. The winery wanted to celebrate their clients by creating a special packaging. The process for the design involved lots of investigation of the mexican traditions and culture. We worked with the illustrator Franco Luna to help us shape our ideas.

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Al Capone's Prison

October 9, 2018, 12:18 am

≫ Next: Sim-Pill | Medicine Packaging

≪ Previous: RESERVADO Celebra México 2018

Agency: StudioBah Branding & Design
Creative Director: Felipe Bernardes Amaral
Designers: Gustavo Bernardes Amaral, Rafael Poloni, Ronald Zanardi
Project Type: Produced, Commercial Work
Client: Al Capone Cerveja Artesanal
Location: Porto Alegre, Brasil
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Corrugated Cardboard
Printing Process: Offset Printing

Alphonse Gabriel Capone, also known as "Scarface" was one of the most famous American gangsters. He rose to infamy as the leader of the Chicago Outfit - an Italian-American organized crime syndicate - during the Prohibition era.

In 1931, he was sentenced to 11 years in prison by the US tax court for tax evasion and he was sent to a prison in Atlanta. But Al Capone’s connections ensured he was given top treatment in jail. While other prisoners suffered in bare, concrete cells with a simple slab for a bed, Capone’s cell was adorned with fine furniture, oil paintings, and a radio.

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Sim-Pill | Medicine Packaging

October 9, 2018, 12:20 am

≫ Next: Larsen - Hymne Au Voyage

≪ Previous: Al Capone's Prison

Design: Akkshit Khattar
Project Type: Student Project
School: MIT Institute of Design
Location: Pune, India
Packaging Contents: Medicine Tablets
Packaging Substrate / Materials: Paper, Plastic, Aluminium

Do you have a medicine box at home filled with medicines and you can’t figure out which medicine does what?

Sim-Pill is a medicine packaging concept for some basic over the counter drugs to make them easily recognizable to everyone.

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Larsen - Hymne Au Voyage

October 9, 2018, 12:20 am

≫ Next: Hues Condoms

≪ Previous: Sim-Pill | Medicine Packaging

Design: LINEA - The Spirits Valley Designers
Project Type: Produced, Commercial Work
Client: Maison Larsen
Location: Cognac, France
Packaging Substrate / Materials: Crystal, noble wood

During the 11th edition of La Part des Anges (auction of exceptional Cognacs in favour of associations), Maison LARSEN has unveiled an original piece inspired by its own history.

« L’HYMNE AU VOYAGE » is a creation based on the maritime world. the artwork was designed in collaboration with LINEA – the design agency from the Spirits Valley and made by local craftsmen. The bottle is made of mouth-blown glass and recalls the mooring buoys on the Atlantic coast. The carving is made of French oak wood and evokes the frame of a Viking ship.

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Hues Condoms

October 9, 2018, 9:23 pm

≫ Next: See's Candies

≪ Previous: Larsen - Hymne Au Voyage

Design: Anoushka Navadkar
Project Type: Student Project
School: Unitedworld Institute Of Design
Course: Product Design
Location: India
Packaging Contents: Condoms

Design an innovative single condom packaging; hypothetically for UNITED COLORS OF BENETTON. Keeping in mind the after act process of disposal.

The band name 'hues' was thought as it means a colour or shade and UNITED COLORS OF BENETTON is all about colors.

Condoms can fail if:
you don’t use them every single time you get hot and heavy;
you open the wrapper with something sharp;
you tear it hastily and damage it;
you don’t squeeze the air out of the tip;
you unroll them in the correct direction;
they’re past their expiration date;

The packaging is designed keeping all the above aspects in mind.
- It is designed for the age group of 18 - 30, keeping the graphics subtle and funky to improvise the way we see condoms.
-The ball like thing in the middle of the packaging helps you pinch and pick which leaves room at the tip when you've put it on and involuntarily makes you understand the correct direction of unrolling it.
- Instructions that are easy to understand/self-explanatory and a prominent expiry date
- Also keeping in mind the act of disposal, the used condom can be disposed in the same packing (without using any extra material) which takes care of the hygiene and cleanliness.

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See's Candies

October 9, 2018, 9:23 pm

≫ Next: DANTVEDA

≪ Previous: Hues Condoms

Design: Donna Kang
Project Type: Student Project
School: ACCD
Course: GX
Tutor: Ania
Location: Pasadena, USA
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, wood
Printing Process: Laser, Chromatech

The current packaging design of See’s is extremely outdated and tacky. It does not represent SEE’s as the leading brand in the chocolate industry. The color bursts feel dated and are overused. There is no sense of hierarchy. The redesigned SEE’s is super convenient and easy to prepare to eat. It also provides a rich and empowering experience to the urban, helping them feel confident and revived, making them just as alluring as the chocolate itself.

I explored different form structures for SEE'S. Simple shapes and geometric angles were utilized in this stage of development. The focus was on how to make portable chocolate easier to eat anywhere. A slightly brighter variety of colors Inspired by the different colors of chocolateare pallet decided, giving the identity system a bold, different experience from its current appearance.

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DANTVEDA

October 9, 2018, 9:24 pm

≫ Next: Pop Pop Top

≪ Previous: See's Candies

Design: Durgesh Goswami
Project Type: Concept
Location: Mumbai, India
Packaging Contents: Beauty
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Foil Stamping

Dantveda is ayurveda based Concept Project.

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Pop Pop Top

October 9, 2018, 9:24 pm

≫ Next: Nutrova

≪ Previous: DANTVEDA

Design: Thiago Dias
Project Type: Concept
Location: Sydney, Australia
Packaging Contents: Gourmet Popcorn
Packaging Substrate / Materials: Recycle Stand up Pouch Zip Lock Dried Biodegradable Kraft Paper Bag

Conceptual design for gourmet popcorn brand. The challenge was to create a design that represented the main characteristics of the product and the brand, with a friendly, organic, handcrafted and impactful approach.

What's Unique?
The packaging has a zip lock closure getting better the product's conservation.

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Nutrova

October 9, 2018, 9:25 pm

≫ Next: Felicita

≪ Previous: Pop Pop Top

Design: Beyondesign
Project Type: Produced, Commercial Work
Location: Mumbai, Maharashtra, India
Packaging Substrate / Materials: Cardboard, box

It was important for us to showcase Nutrova’s many strengths through their logo, branding and packaging – their commitment to health, honesty and reliability. Hence, a clean, sleek, minimal look is what we opted for for this game changing brand.

What's Unique?
Subtle and clean designs. We had to experiment to give every flavor an unique identity but still maintaining the variations.

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Felicita

October 9, 2018, 9:25 pm

≫ Next: Duracell Tinker Edition

≪ Previous: Nutrova

Design: Beyondesign
Project Type: Produced, Commercial Work
Location: Mumbai, Maharashtra, India
Packaging Contents: Chocolates
Packaging Substrate / Materials: Paper box

Chocolate that is beautifully packaged! We created an elegant logo and beautiful packaging, print and stationery for Felicita to appeal to stylish gourmands and chocolate enthusiasts alike.

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Duracell Tinker Edition

October 9, 2018, 9:30 pm

≫ Next: Descendiente Atrevido

≪ Previous: Felicita

Design: Aastha Mehta, Abraham Sebastian, Mathew Samuel
Project Type: Student Project
School: MIT Institute of Design
Location: Pune, India
Packaging Contents: Battery cells
Packaging Substrate / Materials: Paper, copper tape

As Duracell’s material guideline continuously transitioned to become less stressful on the environment, the focus of their iconic limited editions shifted from being physical objects to digital interactions. Keeping those ethos on material selection intact, we wanted to create a limited edition series that was tangibly distinct and aimed at where batteries and cells are celebrated, the DIY community.

Creating the right required voltage flow for your build is vital and if there isn’t a battery holder, that would often mean loads of wires and electrical tapes wrapped around cells.

The idea is to build a packaging for the cells that could connect to each other in a fun and easy way to become a battery in series. We found an interesting way to make the conductivity happen on the packaging itself, with copper tapes. Stick the tape on any surface to make it a conductor. We looked at different ways to interlock the package in a way that mates the opposite terminals as well as takes less space and sits compactly on the surface.

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Descendiente Atrevido

October 9, 2018, 9:31 pm

≫ Next: Descendiente Intratable

≪ Previous: Duracell Tinker Edition

Design: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Descendiente Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Embossing, silkscreen volumetric varnish

ATREVIDO means 'daring'. This label represents the rebel and fearless spirit of the malbec wine. We imagined the concept of the 'black sheep' who stands alone, but bursting in life and dreams. The result is a minimalistic label full of color.

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Descendiente Intratable

October 9, 2018, 9:31 pm

≫ Next: Septima Winery

≪ Previous: Descendiente Atrevido

"Intratable" means "unmanageable" in Spanish. The spirit of this wine is the one of a demanding, inflexible and passionate person, he is the guardian of the family traditions. We communicate his personality through a detailed illustration of a man in his vintage elegant chair, petting his dog, wearing colorful eccentric socks.

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