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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/09/18--00:09: Eliza - a Hot Metal Bistro

  • Design: Eme Design Studio
    Creative Directors: Joel Martínez, Iris Morales
    Art direction and Design: Enrique Avalos
    Project Type: Produced, Commercial Work
    Client: Eliza - a Hot Metal Bistro
    Location: El Paso, Texas
    Packaging Contents: Box, bags
    Packaging Substrate / Materials: Paper, cardboard

    Eliza is a hot metal bistro with a past that can’t be forgotten, which is why every piece of the branding revolves around the J&L Steel Mill and the Eliza smokestack-the restaurant’s namesake. Everything from the menu to the coasters has pieces alluding to the history of the region: with letters that come together like steel being assembled and numbers that reference the steel mill’s past. The color palette of the brand reflects the restaurant’s industrial aesthetic with metallic and neutral tones. All in all, Eliza is a flaming bistro with a historic brand.

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    Design: Melinda Módos
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Cake, Muffin
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    Nagyi titka is a fictional confectionery, the goal of which is to find the way back to traditional dishes and use natural ingredients instead of artificial coloring and taste intensifiers. Nagyi titka wants to be traditional and modern at the same time.

    Nagyi titka would like to address primarily those, who find quality and conscious nutrition important. Each food has it's own fantasy name which reminds us of the nicknames our Granny gave us.

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  • 10/09/18--00:11: Alpro Chilled Coffee

  • Design: Elmwood
    Project Type: Produced, Commercial Work
    Client: Alpro
    Location: London, UK
    Packaging Contents: Coffee

    Life’s better blended
    Already the market leader in plant-based alternatives, Alpro saw an opportunity to go one step further by launching its first range of chilled coffees.

    The Insight
    Alpro’s blend of delicious plant-based drinks and single origin coffee made it unique in a rapidly growing category. It needed a design that showcased indulgent flavours and uplifting plant-based moments, as well as the product’s coffee credentials and premium positioning.

    The Idea
    To really emphasise the fact this was a totally new way to enjoy Alpro, we championed the idea of ‘Discover the Difference’ – drawing on Alpro’s expertise to tell a provenance story that highlighted the product’s blend of exotic ingredients. We collaborated with an illustrator to handcraft a premium ‘pen and ink’ rainforest design that broke category codes while staying authentically true to the brand. Following the success of the launch, Alpro asked us to design a premium single serve format, in which we concealed animals, such as toucans and butterflies, which were native to the source of the coffee beans – Brazil, Peru and Ethiopia – to further add to the sense of discovery.

    The Launch
    To support the market launch of the exotic new range, we developed a communications platform based around the idea of ‘Life’s better blended’ – emphasising the unique blend of plant-based ingredients and coffee Alpro is bringing to the market. This included a full suite of point of sale and shopper communications such as press adverts and shelf wobblers.

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  • 10/09/18--00:12: Veeba Twister Tubes

  • Design: Nikhil Baveja
    Project Type: Student Project
    School: MIT Institute of Design
    Course: Product Design
    Location: Pune, India
    Packaging Contents: Sauce
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    This project was part of my Packaging Design course, in which, I chose to work on “sauce-tubes” for the brand Veeba. I feel these small packs allow people to test out sauces in smaller quantities rather than having to buy a full jar. However, these tubes are difficult to store individually in the fridge.

    Since these small packs also allow for offering Variety Packs, my focus narrowed down to creating an outer casing for a variety pack that would offer an interactive element to engage the customer with the product, not only in the grocery-store aisle but also in their kitchen.

    This design includes a polypropylene “tray” that firmly holds together 3 sauce tubes, allowing customers to test out multiple new flavours for a discounted price.

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    Agency: DAf
    Designer: Bruno Canales
    Project Type: Produced, Commercial Work
    Client: Freixenet
    Printer: Sleever International
    Location: Sant Sadurní d'Anoia, Spain
    Packaging Contents: Cava (Sparkling Wine)
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Gold embossing, Luminescent ink varnish

    When Freixenet wanted to create a new special edition Cava for the French market, they approached DAf to create the packaging. This was a sparkling wine envisioned to mirror the continuously moving, vibrant nightlife of Barcelona; a city of ever-changing lights and a multitude of party spaces. Using this iconic, vibrant mood as their strategic and creative base, DAf created the product name “Xperiencia.” The bottle featured an oversized “X,” as an iconic symbol taken from the brand name, and a striking, impossible-to-miss sleeve made especially for the night. The packaging design features a sequined touch to reflect the cultural legacy of Freixenet’s gold sequin-adorned “Burbujitas” dancers, plus a very particular finish that transforms the design’s streaks from blue to electric blue in the presence of a black light.

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  • 10/09/18--00:17: Arao

  • Design: Estudio Iuvaro
    Project Type: Produced, Commercial Work
    Client: Clos de Luz
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Foil Stamping, embossing

    ARAO is a short and common way to pronounce 'arado' which means 'plough'. This makes reference to the preparation of the soil before the cultivation of the vineyards. We translated the effort of the this labor of the soil with handmade textures.

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  • 10/09/18--00:17: Alāe

  • Design: Estudio Iuvaro
    Project Type: Produced, Commercial Work
    Client: Viña Las Perdices
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle & Wood Box
    Printing Process: Foil Stamping, debossed, embossed, silkscreen varnish

    ALĀE is the "top of the range" of Viña Las Perdices, a wine that has 10 to 15 years of storage. In this limited batch of 4.000 numbered bottles, we have expressed the care, dedication, passion and the expertise that the winery delivers in each and every one of their wines, specially on this one, their icon. As a result, this design emerges sober, elegant and modern.

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    Agency: Estudio Iuvaro
    Illustrator: Franco Luna
    Project Type: Produced, Commercial Work
    Client: Concha y Toro
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Foil Stamping, silkscreen volumetric varnish, embossing

    RESERVADO is one of the most consumed wines of CONCHA y TORO in México. The winery wanted to celebrate their clients by creating a special packaging. The process for the design involved lots of investigation of the mexican traditions and culture. We worked with the illustrator Franco Luna to help us shape our ideas.

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  • 10/09/18--00:18: Al Capone's Prison

  • Agency: StudioBah Branding & Design
    Creative Director: Felipe Bernardes Amaral
    Designers: Gustavo Bernardes Amaral, Rafael Poloni, Ronald Zanardi
    Project Type: Produced, Commercial Work
    Client: Al Capone Cerveja Artesanal
    Location: Porto Alegre, Brasil
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Corrugated Cardboard
    Printing Process: Offset Printing

    Alphonse Gabriel Capone, also known as "Scarface" was one of the most famous American gangsters. He rose to infamy as the leader of the Chicago Outfit - an Italian-American organized crime syndicate - during the Prohibition era.

    In 1931, he was sentenced to 11 years in prison by the US tax court for tax evasion and he was sent to a prison in Atlanta. But Al Capone’s connections ensured he was given top treatment in jail. While other prisoners suffered in bare, concrete cells with a simple slab for a bed, Capone’s cell was adorned with fine furniture, oil paintings, and a radio.
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    Design: Akkshit Khattar
    Project Type: Student Project
    School: MIT Institute of Design
    Location: Pune, India
    Packaging Contents: Medicine Tablets
    Packaging Substrate / Materials: Paper, Plastic, Aluminium

    Do you have a medicine box at home filled with medicines and you can’t figure out which medicine does what?

    Sim-Pill is a medicine packaging concept for some basic over the counter drugs to make them easily recognizable to everyone.

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  • 10/09/18--00:20: Larsen - Hymne Au Voyage

  • Design: LINEA - The Spirits Valley Designers
    Project Type: Produced, Commercial Work
    Client: Maison Larsen
    Location: Cognac, France
    Packaging Substrate / Materials: Crystal, noble wood

    During the 11th edition of La Part des Anges (auction of exceptional Cognacs in favour of associations), Maison LARSEN has unveiled an original piece inspired by its own history.

    « L’HYMNE AU VOYAGE » is a creation based on the maritime world. the artwork was designed in collaboration with LINEA – the design agency from the Spirits Valley and made by local craftsmen. The bottle is made of mouth-blown glass and recalls the mooring buoys on the Atlantic coast. The carving is made of French oak wood and evokes the frame of a Viking ship.

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  • 10/09/18--21:23: Hues Condoms

  • Design: Anoushka Navadkar
    Project Type: Student Project
    School: Unitedworld Institute Of Design
    Course: Product Design
    Location: India
    Packaging Contents: Condoms

    Design an innovative single condom packaging; hypothetically for UNITED COLORS OF BENETTON. Keeping in mind the after act process of disposal.

    The band name 'hues' was thought as it means a colour or shade and UNITED COLORS OF BENETTON is all about colors.

    Condoms can fail if:
    • you don’t use them every single time you get hot and heavy;
    • you open the wrapper with something sharp;
    • you tear it hastily and damage it;
    • you don’t squeeze the air out of the tip;
    • you unroll them in the correct direction;
    • they’re past their expiration date;

    The packaging is designed keeping all the above aspects in mind.
    • - It is designed for the age group of 18 - 30, keeping the graphics subtle and funky to improvise the way we see condoms.
    • -The ball like thing in the middle of the packaging helps you pinch and pick which leaves room at the tip when you've put it on and involuntarily makes you understand the correct direction of unrolling it.
    • - Instructions that are easy to understand/self-explanatory and a prominent expiry date
    • - Also keeping in mind the act of disposal, the used condom can be disposed in the same packing (without using any extra material) which takes care of the hygiene and cleanliness.

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  • 10/09/18--21:23: See's Candies

  • Design: Donna Kang
    Project Type: Student Project
    School: ACCD
    Course: GX
    Tutor: Ania
    Location: Pasadena, USA
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper, wood
    Printing Process: Laser, Chromatech

    The current packaging design of See’s is extremely outdated and tacky. It does not represent SEE’s as the leading brand in the chocolate industry. The color bursts feel dated and are overused. There is no sense of hierarchy. The redesigned SEE’s is super convenient and easy to prepare to eat. It also provides a rich and empowering experience to the urban, helping them feel confident and revived, making them just as alluring as the chocolate itself.

    I explored different form structures for SEE'S. Simple shapes and geometric angles were utilized in this stage of development. The focus was on how to make portable chocolate easier to eat anywhere. A slightly brighter variety of colors Inspired by the different colors of chocolateare pallet decided, giving the identity system a bold, different experience from its current appearance.

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  • 10/09/18--21:24: DANTVEDA

  • Design: Durgesh Goswami
    Project Type: Concept
    Location: Mumbai, India
    Packaging Contents: Beauty
    Packaging Substrate / Materials: Plastic Bottle
    Printing Process: Foil Stamping

    Dantveda is ayurveda based Concept Project.

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  • 10/09/18--21:24: Pop Pop Top

  • Design: Thiago Dias
    Project Type: Concept
    Location: Sydney, Australia
    Packaging Contents: Gourmet Popcorn
    Packaging Substrate / Materials: Recycle Stand up Pouch Zip Lock Dried Biodegradable Kraft Paper Bag

    Conceptual design for gourmet popcorn brand. The challenge was to create a design that represented the main characteristics of the product and the brand, with a friendly, organic, handcrafted and impactful approach.

    What's Unique?
    The packaging has a zip lock closure getting better the product's conservation.

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  • 10/09/18--21:25: Nutrova

  • Design: Beyondesign
    Project Type: Produced, Commercial Work
    Location: Mumbai, Maharashtra, India
    Packaging Substrate / Materials: Cardboard, box

    It was important for us to showcase Nutrova’s many strengths through their logo, branding and packaging – their commitment to health, honesty and reliability. Hence, a clean, sleek, minimal look is what we opted for for this game changing brand.

    What's Unique?
    Subtle and clean designs. We had to experiment to give every flavor an unique identity but still maintaining the variations.

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  • 10/09/18--21:25: Felicita

  • Design: Beyondesign
    Project Type: Produced, Commercial Work
    Location: Mumbai, Maharashtra, India
    Packaging Contents: Chocolates
    Packaging Substrate / Materials: Paper box

    Chocolate that is beautifully packaged! We created an elegant logo and beautiful packaging, print and stationery for Felicita to appeal to stylish gourmands and chocolate enthusiasts alike.

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  • 10/09/18--21:30: Duracell Tinker Edition

  • Design: Aastha Mehta, Abraham Sebastian, Mathew Samuel
    Project Type: Student Project
    School: MIT Institute of Design
    Location: Pune, India
    Packaging Contents: Battery cells
    Packaging Substrate / Materials: Paper, copper tape

    As Duracell’s material guideline continuously transitioned to become less stressful on the environment, the focus of their iconic limited editions shifted from being physical objects to digital interactions. Keeping those ethos on material selection intact, we wanted to create a limited edition series that was tangibly distinct and aimed at where batteries and cells are celebrated, the DIY community.

    Creating the right required voltage flow for your build is vital and if there isn’t a battery holder, that would often mean loads of wires and electrical tapes wrapped around cells.

    The idea is to build a packaging for the cells that could connect to each other in a fun and easy way to become a battery in series. We found an interesting way to make the conductivity happen on the packaging itself, with copper tapes. Stick the tape on any surface to make it a conductor. We looked at different ways to interlock the package in a way that mates the opposite terminals as well as takes less space and sits compactly on the surface.

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  • 10/09/18--21:31: Descendiente Atrevido

  • Design: Estudio Iuvaro
    Project Type: Produced, Commercial Work
    Client: Descendiente Wines
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Embossing, silkscreen volumetric varnish

    ATREVIDO means 'daring'. This label represents the rebel and fearless spirit of the malbec wine. We imagined the concept of the 'black sheep' who stands alone, but bursting in life and dreams. The result is a minimalistic label full of color.

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  • 10/09/18--21:31: Descendiente Intratable

  • Design: Estudio Iuvaro
    Project Type: Produced, Commercial Work
    Client: Descendiente Wines
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Debossing, foil stamping, embossing

    "Intratable" means "unmanageable" in Spanish. The spirit of this wine is the one of a demanding, inflexible and passionate person, he is the guardian of the family traditions. We communicate his personality through a detailed illustration of a man in his vintage elegant chair, petting his dog, wearing colorful eccentric socks.

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