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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/16/18--02:32: SAMS

  • Design: Natalie Rokosz
    Project Type: Student Project
    School: Ball State University
    Tutor: Fred Bower
    Location: Muncie, IN, USA
    Packaging Contents: Anti Shark Wetsuit, Anti Shark Deterrent Spray, Anti Shark Surfing Wax
    Packaging Substrate / Materials: Paper, Bamboo, Cardboard
    Printing Process: Digital Printing

    Shark Attack Mitigation Systems (SAMS) is a new technology that was developed by Shark Mitigation Systems (SMS). They developed this new visual technology based off of research that aims to reduce the amount of shark attacks.

    The brand refresh for Shark Attack Mitigation Systems was inspired by the SMS current identity. The clean and simple design resembles the original brand while also incorporating a modified design of a shark fin for the "A". The shark fin is highlighted in the SAMS identity to exhibit how the new technology aims to protect their consumers from shark attacks.

    The redesign of this packaging was inspired by the pattern of a wetsuit titled "the Elude" which was developed by SAMS. The visual technology which resembles the ocean pattern acts as a tool for camouflaging swimmers, surfers, and divers while in the water. This blue water pattern is integrated throughout the packaging design to make all of the packaged items cohesive and to highlight the new technology. I also designed packaging for other shark deterrent products that could be sold alongside the anti shark wetsuit which would include shark deterrent surfing wax and shark deterrent spray. All of these products share the idea of creating a safer ocean space for their users.

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  • 10/16/18--02:34: 52/13 Monastrell

  • Agency: Estudio300sesenta
    Creative Director: Pascual Gutierrez Calero
    Project Type: Produced, Commercial Work
    Client: Bodegas Davó
    Location: Molina de Segura, Spain
    Packaging Contents: Packaging Wine Premium
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital, silkscreen, stamping, blow dry

    The project 53/13 Monastrell has been without a doubt a challenge for the studio, a personal project, where the client asked us to reflect the work of his life, premium materials, premium finishes, emotion.

    We had to get the customer excited, for this we seek excellence, we take care of every detail and we launch ourselves to use very difficult materials to work, we pull craftsmen from the wood, from the printing press, we wanted to make a project as human as possible, every detail counts.

    The manual numbering of each bottle made by the winemaker himself and in which wine ink has been used (monastrell grape pigments), do nothing but increase the human value and meaning of this project, the material used in the label, reflects how each of the fibers has a story to tell, when the skin bristles, the hair stands on end ... is that something ... excites you.

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  • 10/16/18--02:36: Torta Pistocchi Firenze

  • Design: Bistrot Comunicazione
    Project Type: Produced, Commercial Work
    Client: Torta Pistocchi Firenze
    Location: Italy
    Packaging Contents: Chocolate Cake
    Packaging Substrate / Materials: Paper

    The Pistocchi cake of Florence is synonymous of excellence: it is a simple and delicious cake, with few ingredients of the highest quality and a careful artisan process. And this is precisely what we have chosen to evoke with the new packaging, in which there is no place for superfluous things. No frills, no superstructures. Everything is reduced to the essential, to show at the same time the purity and exclusivity of chocolate and to evoke its full flavor. In the new packaging then, just like in the Pistocchi Cake, simplicity and perfection meet with great care and elegance.






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  • 10/16/18--02:37: Thesä

  • Design: Agence Cidéo
    Project Type: Produced, Commercial Work
    Client: Champagne Waris-Hubert
    Manufacturer : bottle by Saverglass, wood case by Sté Fournier
    Location: Aÿ-Champagne, France
    Packaging Contents: Ratafia (aperitif liquor)
    Packaging Substrate / Materials: Glass bottle, Film (PP) and paper
    Printing Process: Screen printing

    The project was to create the packaging of a brand new product for the Champagne House "Waris-Hubert". It is a "Ratafia of Champagne", aperitif liquor (18 ° of alcool). To highlight its belonging to the range of the brand, we named it "Thesä" : the treasure of the Waris-Hubert family. The bottle is a lingot look-a-like, preciously kept in a wooden case. The concept is to find the coordinates (latitude and longitude) of the treasure by superimposing the bottle on the map placed in the box. Those coordinates can be entered on the dedicated web page to discover exclusive content and participate to a draw. The winners will be invited to a special journey with the winegrowers themselves !

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  • 10/16/18--02:37: Botany

  • Design: Loukas Chondros
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Dried herbs
    Packaging Substrate / Materials: Aluminium can
    Printing Process: Digital printing

    This project is about the creation of a series of containers for dried Mediterranean herbs, and more specifically, for the following herbal teas and condiments: mountain tea, thyme, oregano, sage and rosemary. The ultimate goal when it comes to the end result was the achievement of a clean, "raw" and plain image, as "raw" and natural as the herbs I was designing for. All the information needed is concentrated, compact and simple, on the container's front. This was achieved through the use of a very minimal visual language, and by creating an icon for each herb. This theme of simplicity is what gives the packaging its grace. The result, is an exclusive, premium series of products.

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  • 10/16/18--02:39: QUETZAL


  • Design: Sanket Daithankar
    Project Type: Student Project
    School: MIT Institute of design
    Course: Packaging Design
    Location: Pune, India
    Packaging Contents: Dark Chocolates
    Packaging Substrate / Materials: Laminated paperboard( 300 gsm)
    Printing Process: Digital printing

    QUETZAL is a Dark Chocolate packaging inspired by Aztec Art and culture – pioneers of chocolate goodness. The Aztecs believed that cacao (the cocoa bean) was a heavenly food gifted to the humans, by a feathered serpent god, known as Quetzalcoatl. QUETZAL brings an interactive experience of having god-like chocolate like never before. You can savor the intensity of the flavor, by pulling out chocolates from the dragon containing 85% pure cocoa content.

    The main objective was to create a collectible packaging for the lovers of dark chocolate. It will contain single serves of dark chocolate with a fun and a playful element. The process included studying exiting packaging styles, materials, manufacturing, packing factor, prototype making and graphically communicating the idea.

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  • 10/16/18--02:40: Opus 69

  • Design: ADDA Studio
    Project Type: Produced, Commercial Work
    Client: Winery Freiherr von Gleichenstein
    Location: Stuttgart, Germany
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Foil stamping

    Label design for a limited wine edition in occasion of the international Beethoven Festival 2017
    Weingut Freiherr von Gleichenstein – On the occasion of the 3rd International Beethoven Festival from September 8th to October 1st 2017, held in Beethoven's birthplace Bonn, we were asked to develop two labels of the Beethoven Edition "Opus 69" for the vineyard of Freiherr von Gleichenstein.

    The label has a more modern and visually striking design in black and white with foil blocking. Over-sized horizontal lines and a 69 resembling a clef characterize the label of this special edition. The perfect finishing, attention to detail and the design reflect the character of the wines.
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  • 10/16/18--02:41: OPO Wine Spritzer

  • Agency: Think Bold Studio
    Graphic Designer: Hugo Marques
    Project Type: Produced, Commercial Work
    Location: Aveiro, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    In early 2018 a new product was introduced to the Portuguese market, a Portuguese white wine infused with natural fruit extracts, and it is sparkling ;)

    The inspiration for the Branding and label design for OPO Wine Spritzer was the city of Oporto, famous for the ornaments of the wrought Iron Balconies and a traditional charm, these were the key inspiration for the design. The peacock is a symbol of the city park, colorful, vibrant and charming, it resonates with the brand values and gives a fresh look to the overall design.

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  • 10/16/18--02:41: Faust Olive Oil

  • Design: VOLTA Brand Shaping Studio
    Project Type: Concept
    Location: Porto, Portugal
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Aluminium Bottle, EPS Packaging, Cork Cap
    Printing Process: Screen Printing, Deboss

    Dissatisfied with the limits of being human, Doctor Faust abandoned the Asclepius Serpent of medicine for a much older one: one that has been steering the souls of Men into their own desires since the Garden of Eden. By bargaining with the devil, he embarked in a journey of infinite knowledge, immeasurable pleasure and even love. Yes, he lost his soul. But not before grasping a glimpse of true, tremendous happiness. And who could blame him?

    You could use olive oil for its once intended purpose of healing aching wounds. Or, like Doctor Faust, you could surrender your soul to true, self-indulgent, gastronomical bliss.
    Even if only once.

    This is the philosophy behind Faust, an unapologetically ostentatious olive Oil, created with pleasure in mind.

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  • 10/16/18--02:42: Pixie

  • Agency: Shake Design
    Chief Creative director: Maayan Reshef
    Designer: Atara Yunger
    VP Account: Adi Ashkenazi
    Project Type: Produced, Commercial Work
    Client: Tempo
    Location: Tel Aviv Israel
    Packaging Contents: Drink
    Packaging Substrate / Materials: Glass , Aluminium

    Creating a new, premium, up and coming brand of delicate flavored sparkling water for young and urban party-goers. The Objective was to design an entirely new and savvy brand system expressing a super cool, young and colorful, fashionable and urban lifestyle.

    Our graphic solution was to develop an expressive and impactful graphic treatment, that corresponds with one’s desire to make a fashion statement. The graphic illustration style is artistic and abstract, to reflect the spirit of the brand, the bold colors are used in subtle, lightweight lines, communicating the subtle, light flavors of the sparkling water.

    The result is a distinctive look for the whole collection, which was later used on fashion and accessory products sold online.

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  • 10/16/18--02:43: East London Premium Gin

  • Label Manufacturer: Royston Labels
    Project Type: Produced, Commercial Work
    Client: East London Premium Gin
    Location: UK
    Packaging Contents: Gin
    Printing Process: Anti-counterfeiting embellishment

    At Royston Labels, we’re always excited to work with independent young brands doing interesting work in the wines & spirits sector. Earlier this year we collaborated with the East London Liquor Company, the first vodka, gin and whisky distillery to arise in London’s East End for over a century. Working from a fantastic brief developed by designers at Stranger & Stranger, our team manufactured a label for the brand’s East London Premium Gin, which is distilled from 100% British wheat spirit and infused with botanicals such as juniper, coriander and angelica root.
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  • 10/16/18--23:38: Sun Village Dairy

  • Design: Litmus Branding
    Project Type: Produced, Commercial Work
    Client: Sun Village
    Location: Rajasthan, India
    Packaging Contents: Ghee, Butter Milk, Paneer
    Packaging Substrate / Materials: Aluminium, Plastic

    Package design for a range of premium dairy products of Sun Village, a prominent diary cooperative based out of Rajasthan, India. The theme of traditional look-alike was chosen to stay true to the brand’s traditional roots of Rajasthan. Since the brand name has ‘sun’ in it, dotted straight lines that looks like sun-rays were strategically given right behind the logo above the product image in the package design.

    Further, based on the product, certain elements have been additionally added. The mint flavored curd has been given strategically designed minty element with the colour of the same. Same goes for each product where the package has been thoughtfully designed to stand out on the shelf.

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    Design: Róbert Válóczi
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Cake, Muffin, Champagne
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    The aim of the project was to create a brand for a fictional pastry shop, café, pub and cultural space that combines the youthfulness a modern pastry shop, the strong visuals of a pub with the message of a cultural space that is not afraid to talk about social issues. The brand had to be easily recognizable, bohemian, decadent, eccentric, tongue-in-cheek that attracts young adults and it had to express the idea of openness that suggests in this place everybody can be whoever they want to be.

    The brand uses clean illustrative elements that are based on steampunk (cogwheels, pipes) and rococo (overemphasized hair, lively colors) and strong, popping colors. The elements can be mutated and rearranged easily, they can be used on various surfaces. The simple pop-up features complement the industrial features of the brand.

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  • 10/16/18--23:39: Els Aiguadins

  • Design: Isaac Fuste
    Project Type: Concept
    Location: Ginestar, Spain
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Glass Bottle

    Packaging design for an Extra Virgin olive oil, especially for a centenary olive farm, called Els Aiguadins, located in Ginestar.

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  • 10/16/18--23:40: Creamed Raw Honey

  • Design: Legacy79
    Project Type: Produced, Commercial Work
    Client: Burleson's Honey
    Location: Texas, United States
    Packaging Contents: Raw Honey, Natural Flavor
    Packaging Substrate / Materials: Glass Jar
    Printing Process: Offset Printing

    Burleson’s Honey, the largest and most recognized honey packer in Texas recently launched a new and innovative line called Creamed Raw Honey. We had the pleasure to assist them by developing a packaging design solution for the whole Creamed Raw Honey line of flavors.

    What's Unique?
    A fresh look to introduce an innovative product in the honey vertical.

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    Design: Existence Design Co., Ltd
    Project Type: Produced, Commercial Work
    Client: SIANSIN
    Location: Taichung, Taiwan
    Packaging Contents: Lubricant
    Packaging Substrate / Materials: Paper

    At the end of 2017, with the assistance of Design Group and Big Plan Id House to do the product planning, “SIANSIN” and “SISTALK,” the two well-known sexual health brands in Taiwan signed jointly to launch the first super charming “Sexmas Party” series lubricant with the package full of the Christmas atmosphere in the entire Asia for Christmas.

    From the naming, the Merry Sexmas series product planning has executed a succession of strategic analysis to encircle the love and wonderful share at Christmas, utilize the design to transmit the intimate healthy attitude, and overturn to create the winter Christmas belonging to the adults with wit and humor.

    The color scheme of Merry Sexmas series takes the classic colors of Christmas, that are red, green, and warm white to link the positive sentiments created by Christmas, and redefines Merry Christmas to be “Merry Sexmas” through the strategic positioning of the planning; by means of the power of design, the blockade line of sexual love is lessened humorously to expound the correct concept that the sexual relationship is a healthy educational issue to re-endow sexual love with the healthy idea and behaviors.

    The three jocular and amusing styles of sexy Santa Claus, the snowman and snow-woman of sexual happiness, and the intimate reindeer's (親密的馴鹿) making use of the angle of sexual health to portray the role setting that can make people laugh to extend to all kinds of peripheral goods that are easy of approach, and present a Christmas gift that is completely different from usual; the ingenious product packaging design releases just suitable information of sexual happiness, vesting a brand-new perception in the merchandise of adult topic.

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  • 10/16/18--23:42: Old Christmas Book

  • Manufacturer: Pirells Innovative
    Project Type: Produced, Commercial Work
    Location: Poland
    Packaging Contents: Gift
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    This packaging take us to the magical Christmas world. The front of the book reminds the cover of old book like „Christmas Carol” or „The Grimms' Fairy Tales”. This solution is some kind of reference to the leather, traditional covers. After opening there are many details. The longer you are looking at an interior of this special Christmas Card, the more details and elements can you see. In every corner there is another surprising detail like mouse, spider or bat which is not easy to see at first glance. When you are looking at this packaging you can feel like a child again.

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  • 10/16/18--23:44: Anchor Brewing

  • Agency: Bulldog Drummond
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Packaging Material: Glass
    Location: San Diego, CA, USA

    It's one thing to design a beer or identity for a new brewery, but it's another thing altogether to help a beloved legacy brewery evolve. The beauty of this project was that it took us through uncovering the truths that made Anchor Brewing a classic in the first place to translating those truths into a more modern and relevant story. And our goal in doing this was to invite more people to rediscover the magic that makes Anchor Brewing "Always brewed and drunk in San Francisco".

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  • 10/16/18--23:46: ROCKETO

  • Manufacturer: ROCKETO
    Project Type: Produced, Commercial Work
    Location: Vilnius, Lithuania
    Packaging Contents: Organic, raw and ketogenic dog food
    Packaging Substrate / Materials: Cardboard, paper, glass

    ROCKETO is one of world’s most upgraded foods, closely mimicking how a dog might eat in the wild. It is entirely free of toxins and made by using ingredients only in their natural form – as supplied by Mother Nature since the dawn of time.

    We start from 100% human-grade ingredients from certified sustainable and responsible farms and gently air-dry them under 30 °C / 86 °F in organic 100% green energy powered manufacturing in Bavaria, Germany.

    By following the latest scientific research on dogs’ well-being we calibrate recipes so that digestible carbohydrates are kept to the absolute minimum.

    And yes, we do add extra healthy super-fats and super-foods, so your dog can fight severe health problems or get into the highest performance state.

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  • 10/16/18--23:47: Slacker Wines

  • Design: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Matt Trevisan - Slacker Wines
    Printer: WS Packaging
    Photography: Philip Andelman
    Location: San Luis Obispo, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Frozen Orion [Pearlescent Paper]
    Printing Process: CMYK + White

    Slacker wine is not intended to be the center of attention. It should stir no debates, spark no controversies, nor inspire any jealousies. If it does, you’re doing it wrong. But whatever. It’s just wine. Enjoy it.

    "Eagles may soar, but weasels don't get sucked into jet engines."

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