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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/18/18--23:46: Flowerom

  • Design: Litmus Branding
    Project Type: Produced, Commercial Work
    Client: Flowerom
    Location: Ahmedabad, India
    Packaging Contents: Air Freshener
    Packaging Substrate / Materials: Tin
    Printing Process: Paper Printing

    Package design for Air Freshener product range of Flowerom, an Ahmedabad based cooperative involved in manufacturing home fragrance products.

    The design encapsulates the significance of the type of fragrance the respective air freshener offers. For example, The ‘Black Jean’ air freshener has been strategically given the box pattern; the ‘gardenia’ fresher has been given the floral pattern. The design has been thus customized based on the product specificity. Also, the colours were chosen on the same lines, blue being taken for Aquatic fragrance, Red chosen for Rose fragrance, so on and so forth.

    Since during the logo design we gave a specific floral curl in the word ‘o’ in the brand’s word mark logo, we kept the similar floral curl while designing the product center where the product fragrance name is mentioned. The ‘o’ has been placed on the top, followed by the fragrance name, and the product type. The entire outline follows the similar floral curl.

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  • 10/18/18--23:48: Waissburg

  • Agency: ATAKA
    Graphic designer: Maksym Tkachenko
    Project Type: Produced, Commercial Work
    Client: Umanpivo
    Location: Kyiv, Ukraine
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing, foil stamping

    Umanpivo is a brewery that was founded in city of Uman in 1878. Since 2001 company is in constant renovation with aim of improving quality and developing new products. In the beginning of 2018 Umanpivo decided to update flagship product line “Waissburg”.

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  • 10/18/18--23:49: Svoye

  • Agency: ATAKA
    Graphic designer: Maksym Tkachenko
    Project Type: Produced, Commercial Work
    Client: Umanpivo
    Location: Kyiv, Ukraine
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing, foil stamping

    Umanpivo is a brewery that was founded in city of Uman in 1878. Since 2001 company is in constant renovation with aim of improving quality and developing new products. In the beginning of 2018 Umanpivo decided to unite few existing beer SKUs and add few new ones into new product line called “Svoye” (Your/Mine (no analog in English).

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  • 10/18/18--23:50: Spiritus

  • Design: Apus Agency
    Project Type: Produced, Commercial Work
    Client: Spiritus
    Location: Moscow, Russia
    Packaging Contents: Alcohol products
    Packaging Substrate / Materials: Glass bottle, European packaging cardboard, paper
    Printing Process: Silk-screen printing, offset printing

    The group of companies has a special expertise in alcohol business and provides a full range of services in connection with the launch of alcohol produce on the market: from the import of raw materials and creation of recipes to wholesale and retail sales of beverages.

    The agency was faced with a task to create a new brand on the niche market, characterized by high appreciation of traditional business model and unwilling perception of anything new. With the help of this brand, the group has to level up and to present its expertise abroad, including CIS countries, eastern and western Europe. The agency had to suggest a title for the brand, which would be clearly understood in both cyrillic and in latin.

    Having analysed assets and values of the new brand, the agency has come up with an image: a producer from the world of drinks — an expert who will suggest the main ingredient to make the drink work.

    We suggested the title SPIRITUS — from latin «spirit, soul, life force» — an important immaterial essence of any creature and a slogan «The main part of your drinks» to complement the naming and highlight the main direction of the company’s activities — creation and promotion of alcohol products. Together they work for positioning the product, created «with mind and soul».

    Typographics play an important role in the project. Font composition of the logo is typed with contemporary geometric grotesque Campton and has its own strict construction system. Except for the title, the logo also features the foundation date “EST — 18”, which underlines young and modern character of the brand, but at the same time its commitment to traditions.

    Byline design with a long dash and full justification allows to adapt its meaning to various carriers, saving the visual identity of the brand. (For example, departure and destination points indicated on transport).

    The graphic sign combines three symbols: S - first letter of the title, snake - temptation, wisdom, secret knowledge, and grape - symbol of fertility, abundance and alcohol. The sign has two variations: a clearer corporate one without a shield for b2b, and a sign with a shield for b2c. In this case the shield helps the small sign to not get lost on a transparent bottle.

    Aristocratic dark blue of conceptual electric tone and classic golden were chosen to become the main colors of the brand - combined, they support the character of the brand: fresh, modern, but at the same time respectful to traditions.

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  • 10/18/18--23:51: Hemp & Be

  • Design: Asprey Creative
    Project Type: Produced, Commercial Work
    Client: Monster Health Food Co.
    Location: Melbourne, Australia
    Packaging Contents: Hemp powder
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital

    The Australian government lifted its ban on hemp for human consumption in November 2017 and the Monster Health Food Co. was one of the first to market with the Hemp & Be brand.

    We positioned this brand to be an optimistic and positive one - a trusted ally and an inspiring leader in bringing this remarkably healthy food to Australian tables.

    We created its name and packaging to support this positioning in a no-nonsence and vibrant way, keeping health benefits and usage suggestions front and centre.

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  • 10/18/18--23:51: TOA Beverages

  • Design: Mara Rodríguez
    Project Type: Produced, Commercial Work
    Client: TOA Beverages
    Location: Gijón, Asturias
    Packaging Contents: Antioxidant drink
    Packaging Substrate / Materials: Plastic

    TOA's branding and packaging design, a new Australian brand of antioxidant drinks based on fruit.

    The word TOA comes from Maori which means fighter, which represents the ability of this antioxidant drink to fight against oxidation the body and free radicals.

    Thus, the aim of the design is to clearly and easily convey the benefits of this product so that we base all the creativity on the main value of the brand: honesty. That is why we decided to play with the color of the drink itself as a fundamental element of design, and this will helps us to differentiate one flavor from another, and make the range colorful. Also, we will be able to play with transparencies, using as little ink as possible and using only white color and a different Pantone for each flavor.

    For the graphics, we try to use the less elements as possible:
    1. The logo of the brand. This is created from 3 circles that form the 3 letters of TOA, accompanied only by a small sheet that gives the logo the natural and organic value.
    2. The description of the product: ANTIOXIDANT INFUSED, occupying the largest surface in the verticality of the label so that it is very visible in the supermarket since it's the differential value of this beverage and the purchase ratio.
    3. The name of the flavor, which will be the third element in the reading order. It is accompanied by a line illustration, made as simplify as posible, which helps the consumer to quickly distinguish one product from another. In this illustration we will use a Pantone that contrasts with the background color and that makes our retinas vibrate, transmitting the freshness of TOA.
    4. Finally, at the top of the bottle we will find other necessary elements on the label, such as calories or benefits of the product, whose information is very important when making the purchase of this type of beverage.
    Thus, together we have a minimalist and linear design, which manages to convey the freshness of a drink made mainly with fruit and that will stand out in the linear compared to other soft drinks whose design is usually more charged and saturated.
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  • 10/18/18--23:52: Theta Wine

  • Design: Loonatiks Design Crew
    Project Type: Produced, Commercial Work
    Client: Andreou Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing

    Andreou Winery is a Trizina - Poros designated winery, the birth place of the ancient Greek hero Theseus. They asked us to design and name their first premium wine series. The main theme of the wine had to be Theseus and his Six Labours as one can see on their logo which was also designed by us in the first place in order to praise the local history. If you read the myth of Theseus labours you can clearly see violence and death having a leading role in the story. Theseus and Death had something more in common in Greek, the Greek letter Theta.

    Theseus (/ˈθiːsjuːs/) Θησέας

    Death (thanatos - /ˈθænətɒs/;) Θάνατος

    Theta (ˈθiːtə/)
    is the eighth letter of the Greek alphabet. Theta was considered also the symbol of death. In classical Athens, it was used as an abbreviation for the Greek θάνατος (thanatos, “death”) and as it vaguely resembles a human skull, theta was used as a warning symbol of death, in the same way that skull and crossbones are used in modern times.

    This high contrast between the glorious story of an upcoming king and the dark side of his labours inspired us in order to place a bright white label on top of a black mat painted bottle.

    Clear typography that communicates only whats necessary about the product and the letter Θ Theta peeking behind it in three different colours in combination with the corresponding wax seals colours on top.

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  • 10/18/18--23:53: Adamo - Hammocks

  • Agency: Classmate Studio
    Collateral Photography: Ilka Olajos
    Campaign Photography: Pinewood Weddings
    Project Manager: Inez Priger
    Project Type: Produced, Commercial Work
    Client: Adamo Hammock
    Location: Budapest, Hungary
    Packaging Contents: Hammock
    Packaging Substrate / Materials: Paper

    Packaging and identity case for Adamo, a delightful family-oriented company designing and manufacturing hammocks and other accessories for babies and young children. The visuals of the packaging consist of simple splatters and brush lines, similar to children's doodles and drawings. An all lowercase logotype is combined with a stork emblem, giving it a playful, humane touch. High quality recyclable materials and the use of rose foil emphasises the exclusivity and exceptional quality of the product.

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  • 10/21/18--21:02: Calendeck

  • Design: Natalie Rokosz
    Project Type: Student Project
    School: Ball State University
    Tutor: Fred Bower
    Location: Muncie, Indiana, USA
    Packaging Contents: Playing Cards and Calendar
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Calendeck is a project that combines the 2019 calendar year with a functional deck of playing cards. My objective was to design a calendar structure which may be unorthodox, but still be useable. Considering that the calendar could be designed in endless possibilities, I wanted to create something that the user could easily hold, play, and use. This thought process led me to design the calendar into a form of playing cards which allows the consumer the opportunity to use and play while still being small enough to easily transport.

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  • 10/21/18--21:02: Tasty Bones

  • Design: Anastasiya Pronina
    Project Type: Student Project
    School: British higher school of art and design
    Course: Visual communication
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Dog food
    Packaging Substrate / Materials: Doypack
    Printing Process: Flexography

    This design project is inspired by the musical style of deathcore.

    Legend: not all dogs are soft and fluffy. This kind of feed is aimed at non-ordinary owners and their toothed pets. Grooving and bones have become the symbols of the branding of new dog feed packaging.

    The brand name is written manually (copyright is mine). Also in a project has bright colors for marking SKU. Design project shows how an idea can be expanded into several packages. Pictograms are the skeletons of animals whose tasty bones have become a treat for domestic predators (although inside there will be ordinary dog ​​feed).

    The task of the design: to destroy the stereotypical solution in the field of dog feed.

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  • 10/21/18--21:05: Slide On

  • Design: Prem Kumbhar
    Project Type: Student Project
    School: Unitedworld Institute of Design
    Course: Product Design
    Location: India
    Packaging Contents: Sliders
    Packaging Substrate / Materials: Cardboard, Tic-Tac buttons, Rope
    Printing Process: Digital Printing

    Brief: Design an innovative packaging for sliders for the brand VANS

    Description: This packaging protects the flaps of the sliders. The prominent graphics go with the brand identity as VANS is all about show off. The rope helps you to carry the sliders with ease; without the use of any carry bag.
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  • 10/21/18--21:05: Kolhapuri Chappal

  • Designers: Mahesh Lokare, Suneet Pansare, Abhijeet Yelve
    Project Type: Student Project
    School: MIT Institute of Design
    Course: Product Design
    Location: Pune, Maharashtra, India
    Packaging Contents: Kolhapuri Chappal (Footwear), Scroll
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing

    The Kolhapuri footwear is one of a kind. A footwear known to raise the bar and reflect sheer eminence has found its way into the homes of the diverse population. Its unique design backed by intricate craftsmanship is renowned all over India and the world. The Kolhapuri was pioneered by Chhatrapati Shahu Maharaj of the Maratha Empire and given the royal respect that the beautifully crafted Kolhapuri footwear deserves.

    Despite its success, there is a lack of intriguing packaging experience associated with the Kolhapuri footwear- especially the high-end Kolhapuri Chappals (Floaters). We have come up with the packaging solution not just in terms of form/function but also in terms of branding and unboxing experience. The packaging would be a way to service the elite Kolhapuri brands (keeping in mind the elite buyer) and take the footwear ’s recognition to an international level.

    Packaging solution is an elegant, premium and high quality aimed at the elite buyer. The design reflects a rich experience during unboxing of the luxury brand of the Kolhapuri

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  • 10/21/18--21:08: The Tea of Emotions

  • Design: Direction - Design & Branding Agency
    Project Type: Produced, Commercial Work
    Client: The tealicious land of Lili
    Location: Vietnam
    Packaging Contents: Tea
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Back to 2016, Lili was a brand new tea business in Hanoi, Vietnam, with the product lines mainly imported from England. From then until now, their target consumers are office lady or female who have a distinctive lifestyle and likely been studied or travel abroad.

    Lili had a difficult question to solve: How to sell Western tea in a country where the citizens already had their own tea culture? They came to us with a hope to have nice packaging which could help them solve the question.

    After a lot of research and thinking and fighting, we came up with a big idea: Lili did not sell normal tea, but the tea of emotion. We want to represent this product lines as a source of emotional support, a companion with the customers’ feelings - both positive and negative ones.

    To visualize this message, the concept for 5 main packages was: one girl representing for one emotion appears in the front, surrounding her are images of flowers, fruits, leaves - the ingredients of each kind of tea.

    • Fruit tea - A tea of joyfulness: A girl with a sweet smile on her face
    • Black tea - A tea of melancholy: A girl with closed eyes, sad face
    • Herbal tea - A tea for meditation: A girl with a relaxing and calm facial expression.
    • Green tea - A tea of astonishment: A girl with surprising facial expression.
    • Rooibos tea - A tea for a tough day: A girl with a determined look.
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  • 10/21/18--21:09: Short Fuse Brewing Company


  • Design: Hired Guns Creative
    Photographer: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Short Fuse Brewing Company
    Location: Nanaimo, Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    For Short Fuse Brewing of Chicago we were tasked with creating an identity that would showcase the brand’s impressive lineup of barrel-aged, wild sour and traditional beers, ultimately disrupting the Chicago craft scene with a bright, bold identity and a dynamic vintage colour palette.

    The Short Fuse palette was developed after an exhaustive examination of mid-20th-century illustrated fireworks packaging. It features time-worn and muted backgrounds juxtaposed with explosive images and bright colours that explode off the shelf.

    A close inspection of the logo’s negative space reveals a mind-blowing secret, a reward for customers taking the time to look deeper.

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  • 10/21/18--21:09: Paper Street

  • Design: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Dusi Family
    Printer: WS Packaging
    Location: San Luis Obispo, CA, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Bright White Felt + Luxor Foil + Sculpted Emboss + Spot Varnish
    Printing Process: Digital

    As you embark down the raw landscape, dust kicks up on a road that’s on a map only in name. The Dusi family heritage unfolds before you in snapshots— assembled in tattered rows, glimpses of "The Don" (aka Mike) stroll across each label as he examines the vineyard, steels his face from the sunlight, and gazes down a forlorn row of vines. An organic and wavering sculpted emboss pans across each torn strip so that the fragments feel as if they are curling in on the edges.

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  • 10/21/18--21:12: Blacktop Performance Water

  • Design: Macaroni Creative
    Project Type: Produced, Commercial Work
    Client: Blacktop Performance Water
    Location: New York, USA
    Packaging Contents: Water
    Packaging Substrate / Materials: Plastic Bottle
    Printing Process: Digital

    Blacktop approached us looking to build a brand that speaks to the next generation of athlete; the millenial truly invested in their health and fitness, who recognizes that a better quality sports drink will result in a better quality workout. The tone and overall focus of the Blacktop brand goes beyond the beverage, to capture and represent an aspirational lifestyle. The condensed, slender type treatment and overall clean design stands out amongst competitors in the “sports drink” category, and helps to convey a lighter, more premium product. The bottle shape assists in projecting an active lifestyle, using a contoured shape and ridges throughout to provide better grip during a workout.

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  • 10/21/18--21:14: Equi London

  • Design: Neo Khama
    Project Type: Produced, Commercial Work
    Client: Equi London
    Location: London, United Kingdom
    Packaging Contents: Nutritional Supplements
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing

    A pioneering approach to nutrition.

    Equi London combines leading science with ancient theory to create all-in-one nutritional supplements, designed for the modern busy women. Each product has been expertly formulated based on the functional medicine model – the understanding that each of your bodily systems requires its own specific nourishment to create overall wellbeing. The range combines over 60 of the highest quality ingredients that work to restore balance and synergy between those systems, so you look and feel your best.

    The packaging was designed to reflect both ancient and modern practices, pairing timeless apothecary style glass jars with a clean, modern label to create a balanced, sophisticated and minimal look. The typography also conveyed a mix of old and new – a classic serif font contrasted with a contemporary sans-serif font.

    Given the perishable nature of the packaged goods, we chose jars made from amber glass for its durability and UV and blue light protection. We wanted to make the packaging as sustainable as possible and made a conscious decision not to include an additional external box. This created a design challenge as we needed to incorporate all the legally required text on one label while still retaining the minimal look we were aiming for.

    Overall, the design needed to ensure a balance of durability and function and to clearly communicate the brand message as well as the health benefits of the formulas. It was also crucial that the product stood out on the shelf amongst a sea of competitors and we focused on connecting with our target market: those who appreciate good design alongside top quality, natural products.
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  • 10/21/18--21:14: Pass the Bill

  • Creative Agency: Rethink
    Creative Director: Joel Holtby
    Art Director: Skye Deluz
    Writer: Kyle Simons
    Producer: Narine Artinian
    Photographer: Peter Andrew Lusztyk
    Studio Artist / Typographer: Narine Artinian
    Strategist: Hannah Newport, Aliz Tennant
    Account Services: Scott Lyons and Sara Lemmermeyer
    Client: Leaf Forward
    Location (city/country): Toronto, Ontario
    Project Type: Concept
    Packaging Contents: Rice paper rolling papers, printed with food-safe, smokable ink

    The long-awaited day to officially legalize cannabis in Canada has finally arrived, and Leaf Forward, Canada’s first and leading cannabis business accelerator, came up with the ultimate way to celebrate the passing of the bill.

    The organization created a limited supply of rolling papers printed with Bill C-45, the legalization bill that started it all. If Parliament passed the bill, shouldn’t cannabis enthusiasts be able to as well?

    The beautifully crafted packs contained all 152 pages of the full document, allowing enthusiasts to celebrate this momentous occasion, one joint at a time. The papers were printed using safe, non-toxic ink, sealed in packs that nod to official Canadian government documents.

    “We’ve been ecstatic that cannabis legalization has come to Canada, and we wanted to celebrate it in a way that’s true to the occasion. We’re thankful for the pioneers, activists, leaders, innovators and entrepreneurs that made this happen and will continue to build this thriving industry.” says Alex Blumenstein, Co-Founder and CEO at Leaf Forward.

    Leaf Forward is the global launchpad for early stage cannabis companies, providing cannabis focused businesses with mentorship, networking, and learning opportunities from successful leaders who have taken ideas and turned them into reality. Leaf Forward leverages its extensive network of entrepreneurs, industry experts, and senior leaders to foster and grow the canna-startup ecosystem preparing founders to pitch investors, raise money and take their business to the next level.

    Leaf invests in a small group of carefully selected cannabis startups who participate in a 12-week program where the startups work closely with the Leaf Forward team, industry leaders and subject matter experts to quickly develop their products and grow their businesses.

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  • 10/21/18--21:17: Wondor

  • Design: Eme Design Studio
    Creative Director / Art Director: Joel Martínez
    Creative Director / Photography: Iris Morales
    Designer: Francisco Arrieta
    Photography: Christ Chavez, Ingrid Leyva, Monica Lozano
    Project Type: Produced, Commercial Work
    Client: Wondor
    Location: El Paso, TX USA
    Packaging Contents: clothing, fashion, box, tags
    Packaging Substrate / Materials: paper, cardboard
    Printing Process: Digital Printing, screen printing

    El Paso Texas-based Wondor is rooted in the idea that cross-cultural collaboration offers fertile grounds for the production of services and the creation of unique garments and goods. The brand is focused on weaving connections through various enterprises that encourage people to re-engage with the world.

    EME Design Studio approached this concept starting with the creation of the Wondor logo: a curious hummingbird. This hummingbird was then modified to create the various Wondor sub-brands; which combine various objects with the hummingbird’s wing.

    The packaging for this brand is heavily focused on Wondor Apparel, where dots and lines represent the weaving of the artwork of indigenous Mexican craftswomen with the design looking to redefine luxury apparel and goods. These dots and lines are often used to create shapes, which are inspired by the patterns found in Wondor Apparel’s artisan artworks.

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  • 10/21/18--21:18: Salva Craft Beer

  • Design: Frente
    Project Type: Produced, Commercial Work
    Client: Salva Craft Beer
    Photographer: Giovane Sebastiany Estúdio
    Location: Lajeado, Brazil
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Flexography

    The visual identity developed for Salva Craft Beer, a growing artisanal brewery from Brazil, is based on a handcrafted logo that has been gone through manual and digital processes that added dust, scratches and noises to the original art and labels, so each one has an unique visual. Therefore, the first line developed features different beer types that harmonizes with the Weekdays, with some mystery reserved for Thursday (the weekday reserved for special types of beers). In portuguese, the name “Salva" means "save", so the main ideia is to tell the consumer that a true good beer can save any day.

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