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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/22/18--03:41: Kinder Concept

  • Design: Veronika Végh
    Project Type: Concept
    Packaging Content: Chocolate
    Location: Hungary

    The package of Kinder chocolate, which remains unchanged for many years is well known to everybody. It is easy to remember the boy with the blue sweater on the cover. However, I think there are many more opportunities concerning the design of this package. Driven by this thought, I have designed a new edition from a different view. My aim was to create a colourful and more friendly design for children, which inspires them to play and create. There are four monster faces on the boxes, their teeth represented by the chocolate bars. By changing the bars, different type of grimaces can be achieved, thus inciting children to play with them.

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  • 10/22/18--22:44: Biolives

  • Agency: Friends Creative Shop
    Creative director: George Pehlivanidis
    Project Type: Produced, Commercial Work
    Client: Biolives
    Location: Greece
    Packaging Contents: Organic olives
    Packaging Substrate / Materials: Glass and plastic
    Printing Process: Flexography

    The jars and the pouch are designed to highlight the authenticity and superior quality from the cultivation to the final product of the organic olives

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    Design: ABC Design
    Project Type: Produced, Commercial Work
    Client: Frezyderm
    Location: Athens, Greece
    Packaging Contents: Pharmaceutical, Health Care
    Packaging Substrate / Materials: Plastic bottle, Box
    Printing Process: Screen printing

    Frezyderm complete product range, for acne treatment.

    The creative concept was based on the idea that teenagers should desigmatize acne, by having modern design products that fit their current lifestyle and not products with strict pharmaceutical profile that keep reminding them that acne is a serious problem.

    Black was chosen as the basic color and as key visual, an original shape was used to indicate the targeted action of the products.

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  • 10/22/18--22:46: CASETiFY Rebrand

  • Creative Agency: AfterAll Studio
    Client: CASETiFY
    Location: Hong Kong + Los Angeles
    Project Type: Commercial Work

    In celebration of CASETiFY's 7th birthday, we teamed up with Afterall Studio to for a complete rebrand--including a new logo, packaging and branding. A brand built on self-expression and creativity, we've reimagined our branding and new packaging to celebrate the spirit of individuality.

    What's Unique?
    New packaging incorporates our signature pantones, playful stickers and lots of fun.

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  • 10/22/18--22:49: InkTea

  • Design: Agata Wilczynska
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Tea
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    InkTea is a brand of tea targeted at book lovers, who cannot imagine reading book without a cup of this brew. Its aim is also to propagate literature and encourage people to immerse into world of written stories through interesting, playful illustrative look.

    Each flavor of tea has a different writer assigned to it, that is pictured on the box as an illustration as well as symbol that representes his/her work (e.g. raven with Edgar Allan Poe). I aspired to recreate given writer's world through medium of illustration and color on the packaging.

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  • 10/22/18--22:50: ECODENTA Expert Rebrand

  • Agency: étiquette
    Head of marketing: Ieva Čepononė
    Brand manager: Ugnė Steliulionytė
    Design strategy: Edvardas Kavarskas
    Art direction: Gintarė Marcinkevičienė, Edvardas Kavarskas, Irmantas Savulionis, Gordana Lucic / 210KG (NL)
    Graphic design: Gintarė Marcinkevičienė
    Prepress design: Žymantas Abromaitis
    Account management: Estera Tamošaitytė
    Copywriting: Roger Matena / 210KG (NL)
    Printing manufacturing: Albéa, Garsų pasaulis
    Product photo shoot: Martyna Paukštė
    Project Type: Produced, Commercial Work
    Client: BIOK Laboratorija
    Location: Vilnius, Lithuania
    Packaging Contents: Toothpaste
    Packaging Substrate / Materials: Plastic, cardboard
    Printing Process: Digital printing, flexography, foil stamping

    Created in 2011, Ecodenta is the hero brand of the BIOK Laboratorija. The expert line includes products that fall in the semi-premium category, which often has a solid focus on science. Toothpastes in this line are made by having nature’s finest ingredients mixed to perfection through modern science. The line is for people looking for professional products of oral care, that’s why on occasion dentists are invited to join the lab team to create oral care products. For example, the caries fighting toothpaste with xylitol was created in collaboration with dentist I. Misiūnienė.

    Ecodenta is the third most popular brand in Lithuania among toothpastes and mouthwash. Export sales are growing rapidly not only in the Baltics but also in Western Europe. The main markets for export with the biggest growth in sales are Great Britain, Poland, Benelux countries, Germany, Finland, Denmark, and Austria.

    However, the brand’s design concept from 2011 doesn’t fit today’s trends and therefore can’t properly reflect the strengths of the product line. That’s why a few goals were set before going global: the logo and packaging had to be renewed; a consistent identity of the brand had to be established; the USP’s of the products had to be reflected clearly; the dilemma of the horizontal and vertical placement on the shelves had to be solved. Also, recognisability had to be preserved, but the look needed to be more premium.

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  • 10/22/18--22:50: PopoPowl

  • Design: Amber Lim
    Project Type: Student Project
    School: PrattMWP
    Course: Communication Design
    Tutor: Cindy Koren
    Location: Utica, United States
    Packaging Contents: Poke Bowl
    Packaging Substrate / Materials: Recyclable Plastic and Paper
    Printing Process: Digital Printing

    PopoPowl delivers easy, quick, and fresh Poke Bowls through online orders only. They pride themselves on a straightforward stress-free system that skips long lines at good Poke Bowls stores and the lack of a pop-up store, reducing costs, and thus making the powls cheaper for consumers.

    Because of an absence of a physical presence, PopoPowl needs a strong identity that could bring the brand everywhere. What is better than a mascot?

    Popo is the bear behind PopoPowl and so Popo's face is on everywhere. Popo will be on packaging, delivery bags, merchandise with a signature frown and red cheeks, both of which are traits that make the brand identifiable and portable.

    When it comes to packaging, most Poke Bowl spots give you a paper bag or plastic bag to put your bowls in, which serve to make holding your bowl easier, but it's unnecessary waste, so we came up with packaging with a special mechanism that 1. is recyclable 2. is convenient and super portable 3. enhances the power of Popo's identity.​​​​​​​

    The chopsticks serve as handles for bringing it around wherever you go. To make it more secure, we put slots at the sides of the packaging for the lid of the bowl, so that it doesn't slip out of place.

    The packaging is paper, but the bowl itself is plastic. A lot of people think all plastic is bad, but they actually take up less space in landfills compared to papers, and depending on the type of plastic used, are much more reusable and recyclable than paper. So to ensure consumers take action in recycling the plastic bowls, PopoPowl offers a free Powl everytime consumers collect and recycle 5 empty Powls. This serves to 1. preserve the environment 2. encourage repurchase.

    Ultimately, a straightforward but not thoughtless packaging makes "unboxing" a Powl an experience for the consumer, who is more likely to explore the packaging and notice the notes for recycling inside.

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  • 10/22/18--22:52: Infinite Session

  • Design: B&B Studio
    Project Type: Produced, Commercial Work
    Client: Infinite Session
    Location: London, UK
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass

    B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer.

    Beer is bigger than booze
    Despite its rapid growth as a sector and growing relevance to young people, alcohol-free beer products and brands are still defined by what’s missing in a way that’s reminiscent of diet food brands of the 80s and 90s.

    While non-alcoholic versions of mainstream beers use blue and silver design codes and pun-based names to alert consumers to their lack of alcohol, dedicated alcohol-free brands turn to wellbeing benefits and language that can come across as smug and sanctimonious. From the start, Infinite Session was keen to avoid such stereotypes with a bold and confident voice and mainstream craft look and feel.

    B&B studio chose a positioning for the brand that rises above the decision not to drink alcohol and focuses instead on the experience of enjoying a beer with friends. By understanding that beer is bigger than booze, B&B was able to focus on what Infinite Session delivers – great taste, refreshment and enjoyment – rather than what it lacks. The positioning is reflected in the name Infinite Session, created by B&B to evoke a drinking experience that doesn’t have to end.

    Normalising alcohol-free
    By deliberately creating design that communicates ‘beer’ rather than ‘alcohol-free beer’, B&B is reflecting a strong cultural shift towards the normalisation of alcohol alternatives. It is only through the brand’s language that its true difference comes to life; the rallying cry ‘Beer is Dead, Long Live Beer’ is also typeset within the wheel device to become a circular sentence – the repetition of the word beer is unnecessary. In addition to reflecting the idea of infinity in the brand name, the line demonstrates the brand’s challenger attitude and belief that this is a new era for beer.

    No longer a novelty
    Shaun Bowen, Creative Partner at B&B studio, says: “For a long time, non-alcoholic alternatives have been positioned as a novelty, often making people feel sheepish about their choice not to drink. Infinite Session removes this barrier by focusing on the quality of the taste and experience of enjoying a beer with friends. It’s not about promoting teetotalism, it’s about choice – you can drink Infinite Session all night if you want, or you could swap out a pint during the evening to help you drink less. The point is it’s up to you.”

    Chris Hannaway of Infinite Session, says: “B&B studio challenged our thinking from the start. We’re launching with a really bold and confident brand, that is secure in itself and makes no apologies. It’s both exactly what we wanted, and entirely differently to what we expected."

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  • 10/22/18--22:52: Little William

  • Design: Biggie Smalls
    Creative Director: Nik Bragg
    Senior Designer: Daniel Massey
    Photographer: Edward Urrutia
    Project Type: Produced, Commercial Work
    Client: Mino & Co
    Location: Sydney, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Offset, foil stamping, raised spot

    Little William is the latest release from Mino & Co, a family-owned winery producing Italian varietal wines since 1997. The name ‘Little William’ derives from the English translation of their family name, Guglielmino. Originally from a small fishing village in Sicily, the sardine symbolises the family’s arduous journey to Australia in the 1940’s.

    Never afraid to go against the flow, the Guglielmino’s have built a winemaking tradition that is both proud of its roots, but always looking to the future.

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  • 10/22/18--22:53: Bols Genever Range restyling

  • Design: Van Heertum Design VHD
    Project Type: Produced, Commercial Work
    Client: Lucas Bols
    Location: Tilburg, the Netherlands
    Packaging Contents: Spirits, Genever
    Packaging Substrate / Materials: Glass & Stone bottles
    Printing Process: offset printing, foil stamping, embossing

    Van Heertum Design recently renewed the design of the iconic Bols Genever range, which consists out of the young genever, very old genever, corenwyn 2 and corenwyn 6. One bottle and three jugs that are even more radiating to be part of one Bols family. With references to the heritage and Amsterdam. The city that has been the origin of the brand that, now more than ever, stands for craftsmanship, taste, top quality and Amsterdam guts.

    Design notes;
    • - In order to remain faithful to the impressive Bols History (since 1575), the authentic genever bottle and jars have been used. For the jugs, however, a specific production method has been chosen in which rough traces are visible in the jars (also visible through the labels). This gives an authentic robust look and extra grip.
    • - Introducing an identical design layout for the complete range, to create 1 strong family visually.
    • - Introduction of a new classical central positioned Bols logo, with a strong link to the origin; Amsterdam 1575.
    • - There are flavor notes and historical info on the main label (top label).
    • - The lower label shows the type, high quality, origin and craftsmanship.
    • - The two luxury corenwyn variants are distinguished by extra foil and embossing use on the labels and the well-known corenwyn opening ribbon.
    • - In addition, there are also small differences in nuance between each individual variant to indicate a clear order of quality and depth. Think about; glass or jug, silver foil or gold foil, open or closed coins, blue or black logo, blue or gold crest, etc.

    About Bols
    BOLS is a Real-Amsterdam brand and the oldest distilled brand in the world. On the Rozengracht, on the edge of the Jordaan (but in the middle of life), the Bols family started distillery 't Lootsje here at the end of the 16th century. Amsterdam's guts and entrepreneurial spirit go hand in hand through the history of the family brand. Amsterdam owes its success to a familial, tolerant way of doing business. Similarly for Lucas Bols. He managed to lay his hands on an abundance of spices from all corners of the world. When he lost his life in 1719, he left more than 300 recipes for liqueurs and spirits (spirits).

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    Design: Albina Safina
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communication
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Full color offset printing

    Minimal design of chocolate bars. I was inspired by the names of Pantone colours. Every chocolate bar has unique name, illustration and composition.

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  • 10/23/18--23:03: Free Minute

  • Design: AVC (Agency of Visual Communications)
    Project Type: Produced, Commercial Work
    Client: Сaravan
    Location: Minsk, Belarus
    Packaging Contents: Tea
    Packaging Substrate / Materials: Carton

    The “Сaravan” which is a major tea and coffee distributor and producer in Belarus has brought to market its own tea brand in the economy segment.

    Packaging design reflects the nature of the product - easy, friendly, democratic. The dial is a literal symbol of free minute. The story of a pleasant time while having a cup of tea is supported by a warm yellow background, smiles and emotional communication.

    A simple and clear packaging in the tradition of the category helps the brand to occupy a tea niche firmly, promotes trust in a new product.

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  • 10/23/18--23:03: Tratto Premium

  • Manufacturer: Tratto Pet
    Project Type: Produced, Commercial Work
    Location: Fortaleza, Brazil
    Packaging Contents: Pet Food
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    These packaging were developed for a Premium Pet Food brand called Tratto.

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  • 10/23/18--23:03: Chips Allumette BCBG

  • Agency: Arome
    Graphic Designers: Catherine Alamy, Delphine Goyon
    Director: Rémi Vicente
    Project Type: Produced, Commercial Work
    Client: Chips BCBG - La Ducale
    Location: Avignon, France
    Packaging Contents: Chips Packaging
    Packaging Substrate / Materials: Plastic

    It crunch for the Ducale who launches his matchstick chips in 2 formats (40g and 150g). The brand that has been collaborating with Arome for 10 years is experiencing an unprecedented development in the wagons bar SNCF, Monoprix and many French retailers.

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  • 10/23/18--23:04: Squisito Pizzeria

  • Design: Bea Janoni
    Partner: UP Design Brasil
    Project Type: Produced, Commercial Work
    Client: Squisito Fatta a Mano
    Location: Porto Alegre, Brazil
    Packaging Contents: Pizza Boxes, business card, menu, plates, napkins
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital printing

    Squisito Fatta a Mano is a traditional Neapolitan pizzeria of chef Miguel Ninov located in Porto Alegre. The pizzas are made with the Italian Flour, Le 5 Stagioni plus the best fresh ingredients. After a slow process of fermentation, the pizza dough takes shape hand opening, guaranteeing the edge and fine texture of the Neapolitan pizza. The result is a light, easy to digest, tasty and crunchy pizza. In addition to the visual identity and positioning, packaging options for pizza, business card, menu, plates and napkins were created.

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  • 10/23/18--23:05: All In A Glass

  • Design: Arome
    Director: Rémi Vicente
    Graphic Designers: Delphine Goyon, Catherine Alamy
    Project Type: Produced, Commercial Work
    Client: All in a glass
    Location: Avignon, France
    Packaging Contents: Dietary supplement
    Packaging Substrate / Materials: Tin

    With more than 20 years of experience, All In A Glass is a pioneering dietary brand in food rebalancing and weight loss. Arome has redesigned and designed the range of "sweet protein preparations" that are dietary supplements that offer a real rational solution to control your weight.

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  • 10/23/18--23:07: Apex EP

  • Design: Simón Londoño Sierra
    Project Type: Produced, Commercial Work
    Client: Fallen Titans
    Location: Cali, Colombia
    Packaging Contents: Music CD
    Packaging Substrate / Materials: Marbled paper 300 gr, mate plastisize, golden foil
    Printing Process: Hand made marble, offset, letterpress

    Label design and packaging designed for Fallen Titans' first EP "APEX", progressive metal band from Colombia.

    We tried to represent a voyage to the inner cosmos, the soul, a research of self. The marbled paper's textures and colours represent the mind, as a primordial soup, full of ideas, concepts, creativity an chaos, and the maps and letters of the logo represents the guides or coordinates for this travel. Lettering was custom designed for this EP launching. We produced the paper by hand, offset print for the whole information and graphics, and cover logo printed on golden foil. The CD label was digitally printed and the souvenir where handmade and laser cut.

    This is maybe the most important progressive metal band in our country so we wanted to make an unique packaging design and cover art so everybody could understand the concepts behind the music, so we could make a difference on the industry.

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  • 10/23/18--23:08: Millstream Collection

  • Design: 43oz - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Millstream
    Location: Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital

    Millstream Collection is a new series of still wines produced by the Russian company Millstream for the internal Russian market. This product line is comprised of middle and upper-middle class wines, the main feature of which is cold bottling - a technique that allows retaining most of the original aromatic and tasting traits of the drink. The label design for the new product had to be neat, catchy, premium looking, while also making the packaging informative for the consumer.

    The packaging design for Millstream Collection wines combines two distinct features, and that’s partially the reason why the label is comprised of two separate parts. On the one hand, it’s the temperate style commonly seen in premium wines, with strict font types, few graphic elements, black and gold color scheme, and the producer’s logo stylized as a stamped gold medal. On the other - a detailed technical description for each wine variety, its taste and aromatic traits, and the way it was bottled. These two aspects of the design each take their own part of the label, which in conjunction forms a unified composition that emphasizes the premium quality of the product and makes it stand out from the competition.

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  • 10/23/18--23:08: Fresco Dog Foods

  • Design: Baud
    Project Type: Concept
    Location: Madrid, Spain
    Packaging Contents: Pet Food
    Packaging Substrate / Materials: Plastic

    Fresco is a German dog food brand committed to using natural, honest, high-quality ingredients. A brand that truly cares about animals, always seeking to offer an excellent product.

    The project was launched with a strategy reflecting the values and positioning of the brand which, subsequently, was translated into a verbal and visual identity using powerful packaging— the most important element for this brand’s product.

    THE FRESCO UNIVERSE - Creating a Unique Brand
    The visual universe created for Fresco evokes the brand’s high-quality cuisine, with its position standing out within its category in the main markets where it’s found: The Unites States and Germany.

    The identity is simple yet attractive, evoking tradition, honesty and quality. The bevel highlighting the wordmark gives it emphasis and a strong presence.

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    Design: Anna Gugutishvili
    Project Type: Concept
    Location: Tbilisi, Georgia
    Packaging Contents: Playing Cards
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    The Design Concept of Playing Cards - different sculptures from ancient civilizations, such as Roman Empire, Persian Empire, India, Mesopotamia, Maya.

    I chose one unique sculpture from each old dynasties, with help of engraving effect and vintage style ornaments and decorations I tried to create unique visual style of the cards.

    Four various and unique design composition for each symbol containing ancient sculptures, and the overall visual style of the cards will make the process of play with cards entertaining and cognitive.

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