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Kinder Concept

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Design: Veronika Végh
Project Type: Concept
Packaging Content: Chocolate
Location: Hungary

The package of Kinder chocolate, which remains unchanged for many years is well known to everybody. It is easy to remember the boy with the blue sweater on the cover. However, I think there are many more opportunities concerning the design of this package. Driven by this thought, I have designed a new edition from a different view. My aim was to create a colourful and more friendly design for children, which inspires them to play and create. There are four monster faces on the boxes, their teeth represented by the chocolate bars. By changing the bars, different type of grimaces can be achieved, thus inciting children to play with them.

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Biolives

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Agency: Friends Creative Shop
Creative director: George Pehlivanidis
Project Type: Produced, Commercial Work
Client: Biolives
Location: Greece
Packaging Contents: Organic olives
Packaging Substrate / Materials: Glass and plastic
Printing Process: Flexography

The jars and the pouch are designed to highlight the authenticity and superior quality from the cultivation to the final product of the organic olives

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Pharmaceutical Acne Treatment

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Design: ABC Design
Project Type: Produced, Commercial Work
Client: Frezyderm
Location: Athens, Greece
Packaging Contents: Pharmaceutical, Health Care
Packaging Substrate / Materials: Plastic bottle, Box
Printing Process: Screen printing

Frezyderm complete product range, for acne treatment.

The creative concept was based on the idea that teenagers should desigmatize acne, by having modern design products that fit their current lifestyle and not products with strict pharmaceutical profile that keep reminding them that acne is a serious problem.

Black was chosen as the basic color and as key visual, an original shape was used to indicate the targeted action of the products.


CASETiFY Rebrand

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Creative Agency: AfterAll Studio
Client: CASETiFY
Location: Hong Kong + Los Angeles
Project Type: Commercial Work

In celebration of CASETiFY's 7th birthday, we teamed up with Afterall Studio to for a complete rebrand--including a new logo, packaging and branding. A brand built on self-expression and creativity, we've reimagined our branding and new packaging to celebrate the spirit of individuality.

What's Unique?
New packaging incorporates our signature pantones, playful stickers and lots of fun.

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InkTea

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Design: Agata Wilczynska
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

InkTea is a brand of tea targeted at book lovers, who cannot imagine reading book without a cup of this brew. Its aim is also to propagate literature and encourage people to immerse into world of written stories through interesting, playful illustrative look.

Each flavor of tea has a different writer assigned to it, that is pictured on the box as an illustration as well as symbol that representes his/her work (e.g. raven with Edgar Allan Poe). I aspired to recreate given writer's world through medium of illustration and color on the packaging.

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ECODENTA Expert Rebrand

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Agency: étiquette
Head of marketing: Ieva Čepononė
Brand manager: Ugnė Steliulionytė
Design strategy: Edvardas Kavarskas
Art direction: Gintarė Marcinkevičienė, Edvardas Kavarskas, Irmantas Savulionis, Gordana Lucic / 210KG (NL)
Graphic design: Gintarė Marcinkevičienė
Prepress design: Žymantas Abromaitis
Account management: Estera Tamošaitytė
Copywriting: Roger Matena / 210KG (NL)
Printing manufacturing: Albéa, Garsų pasaulis
Product photo shoot: Martyna Paukštė
Project Type: Produced, Commercial Work
Client: BIOK Laboratorija
Location: Vilnius, Lithuania
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Plastic, cardboard
Printing Process: Digital printing, flexography, foil stamping

TASK & SITUATION
Created in 2011, Ecodenta is the hero brand of the BIOK Laboratorija. The expert line includes products that fall in the semi-premium category, which often has a solid focus on science. Toothpastes in this line are made by having nature’s finest ingredients mixed to perfection through modern science. The line is for people looking for professional products of oral care, that’s why on occasion dentists are invited to join the lab team to create oral care products. For example, the caries fighting toothpaste with xylitol was created in collaboration with dentist I. Misiūnienė.

Ecodenta is the third most popular brand in Lithuania among toothpastes and mouthwash. Export sales are growing rapidly not only in the Baltics but also in Western Europe. The main markets for export with the biggest growth in sales are Great Britain, Poland, Benelux countries, Germany, Finland, Denmark, and Austria.

However, the brand’s design concept from 2011 doesn’t fit today’s trends and therefore can’t properly reflect the strengths of the product line. That’s why a few goals were set before going global: the logo and packaging had to be renewed; a consistent identity of the brand had to be established; the USP’s of the products had to be reflected clearly; the dilemma of the horizontal and vertical placement on the shelves had to be solved. Also, recognisability had to be preserved, but the look needed to be more premium.

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PopoPowl

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Design: Amber Lim
Project Type: Student Project
School: PrattMWP
Course: Communication Design
Tutor: Cindy Koren
Location: Utica, United States
Packaging Contents: Poke Bowl
Packaging Substrate / Materials: Recyclable Plastic and Paper
Printing Process: Digital Printing

PopoPowl delivers easy, quick, and fresh Poke Bowls through online orders only. They pride themselves on a straightforward stress-free system that skips long lines at good Poke Bowls stores and the lack of a pop-up store, reducing costs, and thus making the powls cheaper for consumers.

Because of an absence of a physical presence, PopoPowl needs a strong identity that could bring the brand everywhere. What is better than a mascot?

Popo is the bear behind PopoPowl and so Popo's face is on everywhere. Popo will be on packaging, delivery bags, merchandise with a signature frown and red cheeks, both of which are traits that make the brand identifiable and portable.

When it comes to packaging, most Poke Bowl spots give you a paper bag or plastic bag to put your bowls in, which serve to make holding your bowl easier, but it's unnecessary waste, so we came up with packaging with a special mechanism that 1. is recyclable 2. is convenient and super portable 3. enhances the power of Popo's identity.​​​​​​​

The chopsticks serve as handles for bringing it around wherever you go. To make it more secure, we put slots at the sides of the packaging for the lid of the bowl, so that it doesn't slip out of place.

The packaging is paper, but the bowl itself is plastic. A lot of people think all plastic is bad, but they actually take up less space in landfills compared to papers, and depending on the type of plastic used, are much more reusable and recyclable than paper. So to ensure consumers take action in recycling the plastic bowls, PopoPowl offers a free Powl everytime consumers collect and recycle 5 empty Powls. This serves to 1. preserve the environment 2. encourage repurchase.

Ultimately, a straightforward but not thoughtless packaging makes "unboxing" a Powl an experience for the consumer, who is more likely to explore the packaging and notice the notes for recycling inside.

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Infinite Session

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Design: B&B Studio
Project Type: Produced, Commercial Work
Client: Infinite Session
Location: London, UK
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer.

Beer is bigger than booze
Despite its rapid growth as a sector and growing relevance to young people, alcohol-free beer products and brands are still defined by what’s missing in a way that’s reminiscent of diet food brands of the 80s and 90s.

While non-alcoholic versions of mainstream beers use blue and silver design codes and pun-based names to alert consumers to their lack of alcohol, dedicated alcohol-free brands turn to wellbeing benefits and language that can come across as smug and sanctimonious. From the start, Infinite Session was keen to avoid such stereotypes with a bold and confident voice and mainstream craft look and feel.

B&B studio chose a positioning for the brand that rises above the decision not to drink alcohol and focuses instead on the experience of enjoying a beer with friends. By understanding that beer is bigger than booze, B&B was able to focus on what Infinite Session delivers – great taste, refreshment and enjoyment – rather than what it lacks. The positioning is reflected in the name Infinite Session, created by B&B to evoke a drinking experience that doesn’t have to end.

Normalising alcohol-free
By deliberately creating design that communicates ‘beer’ rather than ‘alcohol-free beer’, B&B is reflecting a strong cultural shift towards the normalisation of alcohol alternatives. It is only through the brand’s language that its true difference comes to life; the rallying cry ‘Beer is Dead, Long Live Beer’ is also typeset within the wheel device to become a circular sentence – the repetition of the word beer is unnecessary. In addition to reflecting the idea of infinity in the brand name, the line demonstrates the brand’s challenger attitude and belief that this is a new era for beer.

No longer a novelty
Shaun Bowen, Creative Partner at B&B studio, says: “For a long time, non-alcoholic alternatives have been positioned as a novelty, often making people feel sheepish about their choice not to drink. Infinite Session removes this barrier by focusing on the quality of the taste and experience of enjoying a beer with friends. It’s not about promoting teetotalism, it’s about choice – you can drink Infinite Session all night if you want, or you could swap out a pint during the evening to help you drink less. The point is it’s up to you.”

Chris Hannaway of Infinite Session, says: “B&B studio challenged our thinking from the start. We’re launching with a really bold and confident brand, that is secure in itself and makes no apologies. It’s both exactly what we wanted, and entirely differently to what we expected."

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Little William

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Design: Biggie Smalls
Creative Director: Nik Bragg
Senior Designer: Daniel Massey
Photographer: Edward Urrutia
Project Type: Produced, Commercial Work
Client: Mino & Co
Location: Sydney, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset, foil stamping, raised spot

Little William is the latest release from Mino & Co, a family-owned winery producing Italian varietal wines since 1997. The name ‘Little William’ derives from the English translation of their family name, Guglielmino. Originally from a small fishing village in Sicily, the sardine symbolises the family’s arduous journey to Australia in the 1940’s.

Never afraid to go against the flow, the Guglielmino’s have built a winemaking tradition that is both proud of its roots, but always looking to the future.

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Bols Genever Range restyling

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Design: Van Heertum Design VHD
Project Type: Produced, Commercial Work
Client: Lucas Bols
Location: Tilburg, the Netherlands
Packaging Contents: Spirits, Genever
Packaging Substrate / Materials: Glass & Stone bottles
Printing Process: offset printing, foil stamping, embossing

Van Heertum Design recently renewed the design of the iconic Bols Genever range, which consists out of the young genever, very old genever, corenwyn 2 and corenwyn 6. One bottle and three jugs that are even more radiating to be part of one Bols family. With references to the heritage and Amsterdam. The city that has been the origin of the brand that, now more than ever, stands for craftsmanship, taste, top quality and Amsterdam guts.

Design notes;
  • - In order to remain faithful to the impressive Bols History (since 1575), the authentic genever bottle and jars have been used. For the jugs, however, a specific production method has been chosen in which rough traces are visible in the jars (also visible through the labels). This gives an authentic robust look and extra grip.
  • - Introducing an identical design layout for the complete range, to create 1 strong family visually.
  • - Introduction of a new classical central positioned Bols logo, with a strong link to the origin; Amsterdam 1575.
  • - There are flavor notes and historical info on the main label (top label).
  • - The lower label shows the type, high quality, origin and craftsmanship.
  • - The two luxury corenwyn variants are distinguished by extra foil and embossing use on the labels and the well-known corenwyn opening ribbon.
  • - In addition, there are also small differences in nuance between each individual variant to indicate a clear order of quality and depth. Think about; glass or jug, silver foil or gold foil, open or closed coins, blue or black logo, blue or gold crest, etc.

About Bols
BOLS is a Real-Amsterdam brand and the oldest distilled brand in the world. On the Rozengracht, on the edge of the Jordaan (but in the middle of life), the Bols family started distillery 't Lootsje here at the end of the 16th century. Amsterdam's guts and entrepreneurial spirit go hand in hand through the history of the family brand. Amsterdam owes its success to a familial, tolerant way of doing business. Similarly for Lucas Bols. He managed to lay his hands on an abundance of spices from all corners of the world. When he lost his life in 1719, he left more than 300 recipes for liqueurs and spirits (spirits).

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Chocotone - Candy Chocolate Bars

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Design: Albina Safina
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Full color offset printing

Minimal design of chocolate bars. I was inspired by the names of Pantone colours. Every chocolate bar has unique name, illustration and composition.

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Free Minute

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Design: AVC (Agency of Visual Communications)
Project Type: Produced, Commercial Work
Client: Сaravan
Location: Minsk, Belarus
Packaging Contents: Tea
Packaging Substrate / Materials: Carton

The “Сaravan” which is a major tea and coffee distributor and producer in Belarus has brought to market its own tea brand in the economy segment.

Packaging design reflects the nature of the product - easy, friendly, democratic. The dial is a literal symbol of free minute. The story of a pleasant time while having a cup of tea is supported by a warm yellow background, smiles and emotional communication.

A simple and clear packaging in the tradition of the category helps the brand to occupy a tea niche firmly, promotes trust in a new product.

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Tratto Premium

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Manufacturer: Tratto Pet
Project Type: Produced, Commercial Work
Location: Fortaleza, Brazil
Packaging Contents: Pet Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

These packaging were developed for a Premium Pet Food brand called Tratto.

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Chips Allumette BCBG

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Agency: Arome
Graphic Designers: Catherine Alamy, Delphine Goyon
Director: Rémi Vicente
Project Type: Produced, Commercial Work
Client: Chips BCBG - La Ducale
Location: Avignon, France
Packaging Contents: Chips Packaging
Packaging Substrate / Materials: Plastic

It crunch for the Ducale who launches his matchstick chips in 2 formats (40g and 150g). The brand that has been collaborating with Arome for 10 years is experiencing an unprecedented development in the wagons bar SNCF, Monoprix and many French retailers.

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Squisito Pizzeria

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Design: Bea Janoni
Partner: UP Design Brasil
Project Type: Produced, Commercial Work
Client: Squisito Fatta a Mano
Location: Porto Alegre, Brazil
Packaging Contents: Pizza Boxes, business card, menu, plates, napkins
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

Squisito Fatta a Mano is a traditional Neapolitan pizzeria of chef Miguel Ninov located in Porto Alegre. The pizzas are made with the Italian Flour, Le 5 Stagioni plus the best fresh ingredients. After a slow process of fermentation, the pizza dough takes shape hand opening, guaranteeing the edge and fine texture of the Neapolitan pizza. The result is a light, easy to digest, tasty and crunchy pizza. In addition to the visual identity and positioning, packaging options for pizza, business card, menu, plates and napkins were created.

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All In A Glass

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Design: Arome
Director: Rémi Vicente
Graphic Designers: Delphine Goyon, Catherine Alamy
Project Type: Produced, Commercial Work
Client: All in a glass
Location: Avignon, France
Packaging Contents: Dietary supplement
Packaging Substrate / Materials: Tin

With more than 20 years of experience, All In A Glass is a pioneering dietary brand in food rebalancing and weight loss. Arome has redesigned and designed the range of "sweet protein preparations" that are dietary supplements that offer a real rational solution to control your weight.

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Apex EP

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Design: Simón Londoño Sierra
Project Type: Produced, Commercial Work
Client: Fallen Titans
Location: Cali, Colombia
Packaging Contents: Music CD
Packaging Substrate / Materials: Marbled paper 300 gr, mate plastisize, golden foil
Printing Process: Hand made marble, offset, letterpress

Label design and packaging designed for Fallen Titans' first EP "APEX", progressive metal band from Colombia.

We tried to represent a voyage to the inner cosmos, the soul, a research of self. The marbled paper's textures and colours represent the mind, as a primordial soup, full of ideas, concepts, creativity an chaos, and the maps and letters of the logo represents the guides or coordinates for this travel. Lettering was custom designed for this EP launching. We produced the paper by hand, offset print for the whole information and graphics, and cover logo printed on golden foil. The CD label was digitally printed and the souvenir where handmade and laser cut.

This is maybe the most important progressive metal band in our country so we wanted to make an unique packaging design and cover art so everybody could understand the concepts behind the music, so we could make a difference on the industry.

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Millstream Collection

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Design: 43oz - Design Studio
Creative Director: Alex Kodimsky
Project Type: Produced, Commercial Work
Client: Millstream
Location: Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital

Millstream Collection is a new series of still wines produced by the Russian company Millstream for the internal Russian market. This product line is comprised of middle and upper-middle class wines, the main feature of which is cold bottling - a technique that allows retaining most of the original aromatic and tasting traits of the drink. The label design for the new product had to be neat, catchy, premium looking, while also making the packaging informative for the consumer.

The packaging design for Millstream Collection wines combines two distinct features, and that’s partially the reason why the label is comprised of two separate parts. On the one hand, it’s the temperate style commonly seen in premium wines, with strict font types, few graphic elements, black and gold color scheme, and the producer’s logo stylized as a stamped gold medal. On the other - a detailed technical description for each wine variety, its taste and aromatic traits, and the way it was bottled. These two aspects of the design each take their own part of the label, which in conjunction forms a unified composition that emphasizes the premium quality of the product and makes it stand out from the competition.

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Fresco Dog Foods

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Design: Baud
Project Type: Concept
Location: Madrid, Spain
Packaging Contents: Pet Food
Packaging Substrate / Materials: Plastic

EXTRAORDINARY EVERY DAY
Fresco is a German dog food brand committed to using natural, honest, high-quality ingredients. A brand that truly cares about animals, always seeking to offer an excellent product.

The project was launched with a strategy reflecting the values and positioning of the brand which, subsequently, was translated into a verbal and visual identity using powerful packaging— the most important element for this brand’s product.

THE FRESCO UNIVERSE - Creating a Unique Brand
The visual universe created for Fresco evokes the brand’s high-quality cuisine, with its position standing out within its category in the main markets where it’s found: The Unites States and Germany.

The identity is simple yet attractive, evoking tradition, honesty and quality. The bevel highlighting the wordmark gives it emphasis and a strong presence.

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Civilizations - Cards Design Concept

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Design: Anna Gugutishvili
Project Type: Concept
Location: Tbilisi, Georgia
Packaging Contents: Playing Cards
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

The Design Concept of Playing Cards - different sculptures from ancient civilizations, such as Roman Empire, Persian Empire, India, Mesopotamia, Maya.

I chose one unique sculpture from each old dynasties, with help of engraving effect and vintage style ornaments and decorations I tried to create unique visual style of the cards.

Four various and unique design composition for each symbol containing ancient sculptures, and the overall visual style of the cards will make the process of play with cards entertaining and cognitive.

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