October 25, 2018, 10:47 pm
Agency:
mousegraphicsDesigner:
Caparo design crewProject Type: Produced, Commercial Work
Client:
Lidl HellasLocation: Athens, Greece
Packaging Contents: Juice
Packaging Substrate / Materials: Paper, Tetra Pak
Printing Process: Offset
The client
Eviva Lidl (εβίβα, evíva meaning cheers in Greek) is a line of miscellaneous ready-to-drink (RTD) products, including 100% fresh juices and nectar beverages. The products are sold through the Lidl supermarket chain across Greece. They are distributed in 250ml Tetra Pak packages, targeting mostly kids aged between 6 and 12.
The creative concept
According to our client’s brief, the look and feel had to be vivid and colorful, and reflect the rich taste of the products. The direction we designed expresses a crafty and a slightly natural feel, differentiated from the competitors that mainly use 3D style illustrations with a more artificial look and feel. So the final packaging is a balance between a tasteful and a natural feel.
During the complete redesign of the brand, we worked with the mousegraphics design studio, in order to deliver the visual identity for the kids’ product range. Our goal was to create unique visuals that the brand could own, so that an outstanding advertising communication beyond the packaging could be built later on. We transformed the fruit taste of each code into cute, funny, eye-catching characters. The tailor-made illustrations add value to the brand and differentiate the packaging from the competitors’ mainstream cartoon mascots (Disney, Pixar etc.) that predominate on the Greek shelves.
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October 25, 2018, 10:48 pm
Design:
Ayushi RawatProject Type: Student Project
School: MIT Institute of Design
Course: Product Design
Location: Pune, India
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
While designing the form of the Aava glass bottle, the essence of purity of water was kept in mind. It roots from a strong triangular structure with a lifted base for light play, and tapers above with tree scoops showing a flow. The character of the bottle was kept friendly, yet elegant.
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October 25, 2018, 10:49 pm
Design:
DenominationProject Type: Produced, Commercial Work
Client:
True WaterLocation: London, UK
Packaging Contents: Australian spring water
Packaging Substrate / Materials: Glass
Printing Process: Shrink wrap
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination.
True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True Water contains no artificial sugar or sweeteners and uses pure, locally sourced Australian spring water.
Denomination developed a clean and crisp identity to communicate the brands’ ‘good for you’, healthy image while differentiating it from competitor mainstream water brands.
Effortless taste
Inspired by the simple and fresh taste, clear glass and a clear shrink sleeve with minimal graphics were chosen to showcase the purity of the water and communicate that the fruit infusions don’t add an overtly sweet taste or detract from the health benefits of the water itself.
Photographic images of real fruit were applied to the shrink sleeve at the neck of the bottles to give product clarity and look as though the fruit is floating in the water, emphasising the authentic taste True Water has over other water brands.
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October 25, 2018, 10:51 pm
Design:
Elena BesschastnayaProject Type: Student Project
School:
British higher school of art and designCourse: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Kids cream
Packaging Substrate / Materials: Plastic
Extension of the ETHNO Company' body cream line for the adults "ETHNO FOR HIM" & "ETHNO FOR HER" with the limited body cream line for children - "ETHNO FOR HIM Kids cream" & "ETHNO FOR HER Kids cream".
I was inspired to create such packaging design by an ethnic style of music and the ethnic motives in the rock-paintings.
As the adults line designed separately for different genders, the children line also has different fruits flavors for boys and girls. The difference is reflected on the packaging with the ethnic style stylization of fruit images (banana, apple and etc.) and the color of the whole tube.
This series of creams is designed for children ages 8-15 years.
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October 25, 2018, 10:51 pm
Design:
DDH Branding ConsultancyProject Type: Produced, Commercial Work
Packaging Content: Beer
Location: Russia
Poetic brewing is the main idea behind the new craft brewery concept developed by DDH Branding Consultancy in partnership with Moscow local micro- brewery "Poet Brewery and Bar”.
The “Poet Brewery and Bar” owners believe that the art of craft is in fostering experiences for their consumers, through creating authentic beer.
The agency worked on “Poet” beer brand and created a complete visual identity and unique presentation for each new brew. Own custom typographies were used to create the main logo of the brewery and names for each brew. Each brew has its own unique illustration to represent each poem corresponding to each beer. The poems are not pictured straightforwardly; the main ideas are implied in the design, of each beer type, which makes it even more exciting to look for the design elements.
Rolled out in March 2018, the new brand identity stands for bold colour, strong typography and brand symbol, crafted illustration and a touch of irreverence. The result is a refinement of our last year spent creating together – a beer range that owns where it came from, supporting the status of Moscow’s leading craft brewer.
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October 25, 2018, 10:52 pm
Agency:
Kobza and the Hungry Eyes GmbHCreative Direction: Cornelia Neidhardt
Art Direction: Simone Fuchs
Graphic Design: Caroline Cook
Copy Writer: Julia Wöhrer
Planning: Kaitlyn Chang
Photographers:
Michael Königshofer, Ralph Seda
Illustration:
Jonathan BurtonProject Type: Produced, Commercial Work
Client:
Bieder & MaierLocation: Vienna, Austria
Packaging Contents: Coffee
In 2011, the Viennese coffee house tradition was officially included in UNESCO's list of national intangible cultural heritage. Nevertheless, there are only a few coffee brands that refer to this tradition. Internationally, Blue Bottle is probably the best known, named after Vienna's first coffee house. And if a New York brand honours the Viennese coffee house tradition, there should also be one in Austria. A brand that manages to establish Austria as the world city of coffee in the minds of the locals, under the sign of Heritage, Craft and Lifestyle. And subsequently in the minds of the whole world.
The starting point was the re-branding of an existing brand without its own history and the goal to develop the existing quality of the coffee with a strong brand strategy into a love brand. Within half a year, this succeeded.
The key element of the design is the giraffe. It commemorates 1828 when the Viennese coffee house tradition was born and the first giraffe came to Vienna at the emperor's behest. The signature colour is yellow, the imperial colour of that time. Yellow already reflected the grandeur of the era in 1828 and still does today.
The name of the brand is composed of the period - the Biedermeier era - and the name of the Barista - Valentin Maier. This implies the convergence of two worlds and shows that centuries of tradition and modern craftsmanship can be combined in the best possible way.
The design comprises coffee packaging, pad packaging, Coffee2Go cups, gift boxes, folders, printed products such as business cards and sales documents. Additionally, the brand presence will be strengthened on digital channels such as the website, online store, social media and through its own brand film.
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October 25, 2018, 11:22 pm
Design:
Sergio LaskinProject Type: Produced, Commercial Work
Packaging Content: Tea
Location: Hong Kong
Repackaging of well established tea brand Free O'clock from Hong Kong. As long as you step into FREEOCLOCK, you can feel a free country without time limit, that leads you into the world of tea.
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October 28, 2018, 8:18 pm
Design:
Nigel NeufeldProject Type: Student Project
School: Vancouver Island University
Course: Packaging Studio
Tutor: Nancy Pagé
Location: Nanaimo, Canada
Packaging Contents: Yo-yo
Packaging Substrate / Materials: Cardstock
Printing Process: Digital printing
The primary goal of this project was to create a more environmentally friendly package design. The original package for this product was a plastic clam-shell that was not only difficult to open, but also a huge waste of plastic. For the redesign, I only use recyclable cardstock.
Since this product's target audience is children between the ages of 8-15, the design doesn't need to call attention to the fact that it is environmentally friendly. Instead, I focused on making the design eye catching to a younger audience.
The "skill meter" visible on this package is something that spans across all of Yomega's line-up, so that was kept in order for this redesign to still look at home with their other products.
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October 28, 2018, 8:22 pm
Agency:
ensaio de cor ldaDesigners: Susana marques, Pedro lopes
Project manager: Pedro Vieira de Campos
Project Type: Produced, Commercial Work
Client:
Lima NovaLocation: Alcabideche, Portugal
Packaging Contents: White wine
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset, foil stamping
We were challenged to create something unique.
The story of these wine took us to the early of 18th Century when Cypriano Joseph da Rocha went to Brasil and leave a serious recommendation to his wife in Ponte da Barca (North of Portugal) "take good care of our vyneyards..." .
This responsability, was taken seriously by our creatives that developed a clean and shaped label that goes along with this fine light wine and the shapes found in the nature like a leaf.
The back label complete the Design and both are positioned to reveal the transparency and beutiful color of this wine.
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October 28, 2018, 8:23 pm
Design:
The Space Creative
Project Type: Produced, Commercial Work
Client: Pukka Herbs
Location: Bath, United Kingdom
Packaging Contents: Herbal Lattes
From teas to lattes… Introducing The Space's designs for Pukka’s new herbal latte blends.
The packaging features a bright yet natural design which reflects the flavoursome and health-giving qualities of the product. The on-pack messaging emphasises the convenience of the product while highlighting its key health benefits, both of which were vital in bringing new consumers to the Pukka brand and creating standout in a competitive market.
As well as offering a wide range of benefits to the consumer, the new lattes come in a biodegradable re-sealable pouch, so you can enjoy your tasty treat knowing that you’re not causing any harm to the planet.
You can now find the range of herbal latte blends in Tesco and online at Pukka Herbs.
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October 28, 2018, 8:25 pm
Design:
FrenteProject Type: Produced, Commercial Work
Client:
Ipanema BeerPhotographer:
Giovane Sebastiany EstúdioLocation: Munich, Germany
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography
Ipanema is a beer that combines typical characteristics of a full-bodied and fruity IPA beer, with a light and pleasant taste. Chopped with special hops and matured in the rock cellars of the castle of the former empress of Brazil, this is a beer so charming and mysterious as the girl from Ipanema. The graphisms and typography for the visual identity and packaging were all inspired by the carioca context and culture, such as the beach landscape, the tropical climate, the classic sidewalk of Ipanema and the Bossa Nova music. Crafted in Germany with a taste of Brazil. Leve, linda e cheia de graça.
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October 28, 2018, 8:26 pm
Design:
XPOMProject Type: Produced, Commercial Work
Client: Yard color
Location: Nizhny Novgorod, Russia
Packaging Contents: Spray paint
Packaging Substrate / Materials: Aluminum
Printing Process: Flexography
Logo, corporate identity and packaging design for the Russian manufacturer of aerosol paints "Yard Color". This paint is very versatile, it can be applied to any surface, be it metal or glass. But the main target audience of the brand is young graffiti raters.
In a minimalist design, a graphic fence metaphor was used. As in the work of Mark Twain, "Tom Sawyer" - painting the fence is very prestigious and interesting!
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October 28, 2018, 8:28 pm
Design:
Fabula BrandingProject Type: Produced, Commercial Work
Client: Valeo Vita Company
Location: Minsk, Belarus
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Printing
Ded Kiprey (The Uncle Rosebay) brand developed by Fabula Branding was accepted well by the market, and the customer decided to broaden the range of products.
Our task was to bring to the shops new types of herbal teas: with rosehip and mint leaves, rosehip and melissa, ginger, hawthorn and apple, and marjoram and cowberry leaves. We had to make the products distinguishable while keeping the key elements of package design consistent.
In order to solve this problem, we decided to use brand-style illustrations imitating bright oil paintings. The new solution was based on already existing package design constants: a recognizable vintage logo and a brand character — a smart herbalist that collects the best samples of rosebay and makes them into a herbarium. The adaptation of the products within the range was supported by the use of brightly-coloured plates with additional information.
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October 28, 2018, 8:29 pm
Design:
Fabula BrandingProject Type: Produced, Commercial Work
Client: Grinroznitsa LLC
Location: Minsk, Belarus
Mestnoe Izvestnoe (Local Known) is a trademark developed by Fabula Branding for Green retail chain. The products labelled with it were farm-produced and quickly gained the trust of the customers conscious about healthy nutrition. Due to high demand for the products the customer managed to expand the trading matrix which required a comprehensive packaging solution consistent with the range’s legacy.
The new project emphasizes the craft production of the goods. The logo plate was turned into a brush stroke, but the green colour and a recognizable decorative element - a leaf - were preserved. We also developed a wood pattern that maintains the positioning of the product as eco-friendly and perfect for a healthy diet.
The product range was awarded with Euroleaf and Natural Product markers, and while developing its design we took it into consideration. It was extremely important to make them visible, as they confirm product quality and are valuable for consumers. We solved this problem by adjusting the tone of the lettering to the colours of the markers and meaningful data presentation on each package.
The idea was supported by individual USPs providing information about the properties of each product. The result was a friendly-looking package neatly expressing the nature of the trademark.
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October 28, 2018, 8:31 pm
Design:
VerticalProject Type: Produced, Commercial Work
Client:
ChemistryLocation: Oakland, CA, USA
Packaging Contents: Cannabis Oil and Crystalline
Packaging Substrate / Materials: Paperboard
Printing Process: Digital, Spot UV
BRANDING AND PACKAGING DESIGN FOR A CANNABIS STARTUP
Built on science but rooted in flavor and fun, Chemistry is a brand new take on cannabis oil and crystalline. Their unique processes and techniques produce a “full-spectrum” product that contains all of the cannabis plant’s original cannabinoids and terpenes.
In this way, they use their technology to “Stay True to the Plant”.
We collaborated with Chemistry to develop their strategy, packaging design and social media extensions.
A modernist abstraction of their “full-spectrum” extraction process brings this design language to life, and provides a wealth of shelf impact and recall within its competitive set.
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October 28, 2018, 8:33 pm
Design: Eugenya Zhuravleva
Project Type: Student Project
School:
British Higher School of Art and DesignCourse: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, foil
Printing Process: Digital printing
The package of chocolate. This is a classic chocolate with unusual additives — with chili, cloves and salt. The essence of tastes is revealed with the help of typography - a combination of a classic font and a modern one. Foil pattern emphasizes one or another taste.
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October 28, 2018, 8:37 pm
Agency:
Black Squid DesignCreative Director: Derek Butler
Graphic Designer: Josh Tharaldsen
Project Type: Produced, Commercial Work
Client:
Pikes Beer CompanyLocation: Clare, Australia
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital print on metallised stock, high-build screen gloss
The client approached us to design a small batch, limited release beer label for festivals and cellar door. To design a label that was visually and texturally premium, it needed to standout in the Australian craft beer market, and strikingly different from the current Pikes labels.
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October 28, 2018, 8:38 pm
Agency:
Black Squid DesignCreative Director: Derek Butler
Graphic Designer: Josh Tharaldsen
Project Type: Produced, Commercial Work
Client:
5NinesLocation: Adelaide, Australia
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital print, hot foil stamping, high-build screen gloss
A small batch distillery located in the Adelaide hills of South Australia, specialising in hand crafted Gin and Single Malt Whisky. At 5nines (99.999) they’re in search of perfection and leaving nothing to chance, even engineering and crafting their own still.
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October 28, 2018, 8:42 pm
Agency:
Gutsulyak.StudioArt Director, Designer, Photographer:
Yurko GutsulyakIllustrator, Photographer:
Olga ProtasovaCopywriter: Zoryana Gutsulyak
Project Type: Produced, Commercial Work
Client: Grona
Location: Toronto (Canada), Kyiv (Ukraine)
Packaging Contents: Snack Crackers
Packaging Substrate / Materials: Film
Grona company started a snack cracker series creating two types of dough as a basis for different flavors. We were commissioned to create the global concept of these products to present them as final goods on the market. The target market is pretty wide as to age and territory – with Ukraine as a core, it stretches from East with Arab Emirates and China to West with Western European countries and the United States. The creative concept should be understandable to consumers with different backgrounds and respectful towards different cultures. These are affordable but quality mass market products.
Among all draft topics like “space discovery”, “forest walk”, “board games”, etc two priority ones were chosen. Both depict leisure and fun familiar basically to all people - “sea adventure” for salty flavors and “disco party” for sweet flavors. Final naming was created after cracker design was approved - Sea Cruise and Melody. Sea Cruise is a low-fat and slightly salted cracker that at the moment includes three flavors: classic, onion and cheese. We recreated atmosphere of marine world in illustrations with accents on the floral elements to symbolize onion and on the evening sea to symbolize cheese. Melody is a sweet light cracker with low sugar. Now there are two types in this sub-line: classic and with poppy seeds. While creating illustrations, we were inspired by colors and patterns of music culture from the 70s.
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October 28, 2018, 8:47 pm
Design:
Yi MaoPhotographer:
Charlie SinIllustrator:
Adobe Stock (@natality)
Stylist: Charlie Sin & Yi Mao
Project Type: Student Project
School:
ArtCenter College of DesignCourse: Package Design 1
Tutor: Dan Hoy
Location: Pasadena, USA
Packaging Contents: Preroll, edible(chocolate), tea, candle, relaxation oil
Packaging Substrate / Materials: Glass bottle, paper, illustration board
Printing Process: Digital printing & chromatech
Kanna is a hypothetical line of products targeted for recreational cannabis markets. It intentionally aims to offer California customers a luxurious and unique cannabis brand experience.
The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.
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