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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/28/18--20:47: Artelicor

  • Design: Armoder Arte & Diseño
    Designer, Illustrator, Creative Director: Giovanni Acquaviva
    Project Type: Produced, Commercial Work
    Client: Artelicor
    Location: Spain
    Packaging Contents: Liquor
    Packaging Substrate / Materials: Glass bottle

    The company Artelicor entrusts us with the creation of the logo and label design of the range of its five liqueurs. A brand of premium craft elaboration liquors located in San Antonio de Requena (Valencia), born with the spirit of recovering the tradition of making natural liquors. As the initial phase of the branding project, we designed the logo-brand of the liquor company, distinguishing its initials with classic features aimed at reflecting the brand's premium spirit. In the second phase, inspired by the union of art and liquor, the designer enhances the brand through a distinctive illustration with a color code based on flavor ... an "Explosion of color" as an analogy of the nuances of flavor found in each product merges around the highlighted brand with a silver stamping.

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  • 10/28/18--20:51: Skunk Factory

  • Design: Noise 13
    Project Type: Produced, Commercial Work
    Client: Skunk Factory
    Location: San Francisco, California
    Packaging Contents: Cannabis
    Packaging Substrate / Materials: Cardboard, paper

    As Skunk Factory prepared to launch into the market, they came to Noise 13 to create packaging for their handheld vape kit, cartridges, and forthcoming flower. With their established street-style aesthetic as inspiration, we built a brand that showcases their bold, ambitious, and unapologetic attitude.

    Cannabis products have multiple levels of mood/effect, flavor, and product composition. To determine the best way to design for these variables, we collaborated with the client to learn about their production methods and brand goals. One of Skunk Factory’s primary goals was to elevate their packaging to highlight the product quality. We developed the base packaging using a sleek, uncoated black paper stock with a palette of black, white, and metallic silver. For the flavor indicator, we were inspired by caution tape.

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    Design: Lesha Limonov
    Company: Shuba Gift Factory
    Project Type: Concept
    Location: Minsk, Belarus
    Packaging Contents: Postcards
    Packaging Substrate / Materials: Сardboard, Embossed, Various paper textures

    'Hello from Banksy!' — concept cards for the Rijksmuseum

    Belarusian graphic designer Lesha Limonov created postcards based on famous Banksy’s artwork - the self-destruction of the painting “Girl With Balloon”. Happened during the auction caused a great resonance and feedback in social networks.

    The key message of the postcard and at the same time reference to Banksy: "Destroy the masterpiece and leave your message inside the postcard. We hope that the concept of “Hello from Banksy” will be interesting for various museums of the world. We are open for cooperation and inspiring by art.

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  • 10/30/18--02:13: Mana Tea

  • Design: Jamal Akbarov
    Project Type: Produced, Commercial Work
    Location: Tashkent, Uzbekistan
    Packaging Contents: Anti-diabetic tea
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital printing

    Mana is the therapeutic tea for diabetic people. In the beginning of project, we were looking for a packaging, which shows a eco-friendly and naturally origin of product. This is Chinese special green tea, which are recommended for humans who have diabetes. We have chosen a element of flower and also used a green color for concept of packaging. Our target was a show a purity of brand.

    What's Unique?
    Clean and visible solution which allocates packaging among competitors in shops.

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  • 10/30/18--02:14: Soap Culture

  • Design: Orsolya Sebők
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: Soap, Cosmetics
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    Soap Culture is small company creating organic soaps, based on literary characters. The ingredients are inspired by a specific book character, hence every soap 'embodies' a certain literary character. The products are high-end soaps, which do not only build their image on wellness and organic ingredients, but on raising the experience of bathing onto a new level.
    The brand uses typographical and abstract illustrative elements to convey a fresh, youthful look. Even though the product is organic, the brand includes bright colours instead of earthy browns and greens, so as to invite users to play. A clean typography is completed with simple pictograms, which are created using two objects or characteristics typical of the given book character. The pairing of lines and shapes is a distinctive element of the brand.

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  • 10/30/18--02:15: Sibirskaja Kollekcija

  • Design: Daria Ksenofontova
    Strategy: Chemistry Brands
    3D: Pavel Gubin
    Project Type: Produced, Commercial Work
    Client: Sibirskaja Kollekcija
    Location: Russia, Moscow
    Packaging Contents: Dumplings
    Packaging Substrate / Materials: Plastic Bag
    Printing Process: Offset printing

    The task was to update visual identity of the brand ‘Sibirskaja kollekcija’ accordingto the new strategy to confirm the innovative, special and premium feeling of the brand.

    ‘Sibirskaja kollekcija’ is the one of the leader in premium dumpling category on Russian market. Brand ‘Sibirskaja kollekcija’ is about the exclusive quality, gourmet taste and perfection in consumer experience.

    New logo translates brand values: confident, contemporary, special. It has improoved readability, better balance between elements and got monogram 'SK'.

    Special task was to create flavour stickers to highlight each flavour on the shelf. Big first letters of the names of each flavour give great colortouch to the whole packaging and let it standout well.

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  • 10/30/18--02:15: Chocolate Bars "Chord"

  • Design: Julia Ozhiganova
    Project Type: Student Project
    School: HSE Art and Design School
    Course: 3, communication design
    Tutor: Ivan Vetrov
    Location: Moscow, Russia
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Is it possible to taste the music? Yes! Chocolate bars "Chord" have many different flavors. They are like chords — they give chocolate a unique sound. For each taste i created a particular musical instrument and a character who plays on it. Thus, for instance, coconut turned into a banjo, and popcorn became a saxophone.

    Choose your favorite taste and discover the new sound!

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  • 10/30/18--02:16: Aplauz Premium Wine

  • Design: the Labelmaker
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Villa Melnik
    Location: Varna, Bulgaria
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Offset Printing, Hot Foil Stamping, Raised Varnish

    The Legacy
    Aplauz is the premium wine brand by Villa Melnik. At the top of the brand row stands Aplauz Premium Reserve – the best of the whole range. They used the same wine label design for all wines and needed to visually separate the top level from the rest of the products. The old label was printed on very fine textured paper in classic rectangular shape. The brand name Aplauz was positioned at the center of the label and stamped with gold hot-foil.

    The background was printed in beautiful dark blue color featuring low contrast drawing of native Melnik landscape. At the top of the label was Villa Melnik’s family crest stamped with gold hot foil. The bottom part was reserved for variety, vintage and all other texts that specify important info about the product. The bottle was one of the tallest on the shelf – some 330 mm high. Very elegant for a tapered one.

    The Goal
    The goal was clear but not simple & easy at all – I was commissioned to create a brand new design for the Aplauz Premium Reserve wines only and make it completely different from the rest of the wines inside the range while preserving all info from the existing front label.

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    Agency: Nero Atelier
    Creative Director: Yohanes Raymond
    Graphic Designer: Raymond
    Illustrator: Harun Rosyid
    Project Type: Concept
    Location: Jakarta, Indonesia
    Packaging Contents: Tea
    Packaging Substrate / Materials: Pouch, Tin Can

    Interpretation of the "The Youth Pledge" of Indonesia in the millennial era, which no longer sacrificed with life and blood for the invaders, but by pledging themselves to continue to make the name of the nation on the international scene through a work. Every detail of the illustrations is outlined in several Indonesian tea packaging designs. And it is designed epic and has a meaningful message.

    Indonesia is known for its abundant natural resources, one of which is this tea leaf. Who would have thought Indonesia was the 7th largest tea producing country in the world. The center of tea plantations in Indonesia is diverse, some in West Java, Sumatra, and Central Java. The target market is also different from local traders and even more than half of Indonesia's production has been exported abroad such as in Russia and Pakistan.

    The tea flavor presented in this design is Indonesian tea, such as Black tea, White Tea, Red Tea, Green tea, Oolong tea, and Jasmine Tea. The concept raised in this epic designed design took the interpretation of the youth oath in Indonesia which was held on October 28, 1928. But in its presentation it was designed with the concept of fun, dynamic, colorful to represent the millennial generation as the target market.

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  • 10/30/18--02:18: Aeril Lab

  • Design: Anastasia Dunaeva
    Project Type: Produced, Commercial Work
    Client: Aeril Laboratory
    Location: Greece
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Plastic bottle, jar
    Printing Process: Digital printing

    Aeril Laboratory is medical cosmetic brand based in Greece. Their main goal is to provide healthy, based on medical researches, solution for any type of problem skin. All products clinically tested and proved.

    Aerilab starting hitting the market with full new skincare products. We've found the problem, that most of people usually buy only one product from series. Especially if it is a new line. Aeril founders wanted to solve this problem through the design. We decided to connect all products altogether and show the emphasis on need to have all products to achieve the strongest effect.

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    Design: Season of Victory (Linda Baritski)
    Project Type: Concept
    Location: London UK
    Packaging Contents: Vitamin Supplement
    Packaging Substrate / Materials: Cardboard, Plastic

    Vitamin packaging has long been generic or old-fashioned. The tendency is toward too much text and information. Most consumers are informed, and have researched deeply by the time they are at the point or purchase.

    Focusing on pattern, colour and type, this packing design concept was created to add vitality to this part of the market. It adds playful design to the medicine shelf of the consumer, allowing it to sit closely with the premium beauty packaging they purchase.

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  • 10/30/18--02:20: Dulcetmoon

  • Design: Meng Zhang
    Illustrator: Meng Zhang
    Project Type: Produced, Commercial Work
    Client: Dulcet Cakes & Sweets
    Location: Sydney, Australia
    Packaging Contents: Mooncake
    Packaging Substrate / Materials: Paper, Cardboard, Tracing Paper
    Printing Process: Foil Stamping, Offset Printing

    Located in Burwood Sydney, Dulcet’s philosophies is to infuse on all the perfect ingredients, capturing the authentic and irresistible flavours that people crave for. Their creations use the traditional way and strive to bring to their customers, the beauty and essence contained in nature.

    The mooncake is not just about satisfying our taste buds - it is a symbol of yearning and love. The ‘Jade Rabbit’, the main character in the famous Chinese Mid-Autumn story, is the concept for the illustration. Children are told that the Jade Rabbit is on the moon with Chang'e (The Moon Lady).

    The idea of serenity is encapsulated in the flawless white outer layer to project undeniable purity, contrasted by the circular cut-out to not only signify the moon, but also to reveal the inner beauty of the illustration beneath. Minimal and vivid in one – a true reflection of what Dulcetmoon embodies.

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  • 10/30/18--02:20: Guen Lung Tuan

  • Design: Pili Wu
    Project Type: Produced, Commercial Work
    Client: Guen Lung Tuan
    PR & Marketing Project Manager: Daniel Cunningham
    Location: Taipei, Taiwan
    Packaging Contents: Sparkling tea
    Packaging Substrate / Materials: Glass, Plastic, Cardboard, Aluminum
    Printing Process: Digital printing

    Guen Lung Tuan is a new brand, established by the second generation of a 50 year-old family tea company in Taiwan. The brand was launched at the beginning of 2018, and the project encompassed brand identity as well as packaging design. It won the coveted Design Mark at the Golden Pin Design Award 2018.

    Guen Lung Tuan's flagship product is sparkling tea and its market differentiator is the purity of the tea itself. When you open a bottle and take a sip, we want you to smell and taste the quality of the tea. Therefore, we designed an oversized bottle cap that allows the aroma of tea seep out as you drink.

    In addition to the sparkling tea, Guen Lung Tuan also retails loose leaf tea, chilled tea, and gift sets. The packaging series also includes a cardboard bottle carrier, the chilled tea glass bottle, the loose leaf tea, and the aluminum gift box. We also created a range of glassware for serving the sparkling tea at Guen Lung Tuan's store.

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    Design: Vertical
    Project Type: Produced, Commercial Work
    Client: Barrett Farms
    Location: Humboldt County, California, USA
    Packaging Contents: Cannabis Oil Vape Cartridge
    Packaging Substrate / Materials: Paperboard
    Printing Process: Digital Offset, Embossing

    Vertical worked with Barrett Farms to redesign their ultra-premium cannabis oil packaging. Inspired by their faithful companion Barrett and the beauty of the Humboldt mountains, our design gives shoppers a glimpse into their world. Barrett can be spotted surveying the greenhouses overlooking a Humboldt stream.

    A vintage-inspired color palette and debossing reinforce the premium nature of the product contained within.

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    Design: Selina Hilger
    Project Type: Student Project
    School: Vancouver Island University
    Course: Packaging Design
    Tutor: Nancy Pagé
    Location: Nanaimo, British Columbia, Canada
    Packaging Contents: Oreo Cookies

    Challenge: The challenge I faced with the Oreo package re-design was creating a product that is 100% recyclable and to get rid of the plastic. The original Oreo package I think is also uninspiring and didn’t do anything to show the creativity and the long life of the brand.

    Approach: I would like to improve the package with my redesign in order to be more ecologically responsible, for which I would like to do without plastic and fall back on 100% recycled paper. I want my Audience to perceive Oreo as a high-quality product that gives them pleasure and the feeling they did something good for themselves and others.

    Outcome: My final package re-design met all the goals that I set out to. I created a box that is in a hexagonal shape. The Oreo Cookies are stacked in three rows with 9 cookies each. My paper choice has the feel of being environmentally aware which I hope will remind consumers to be the same and feel good with it. The principle of my re-design is a flap on one side that can be pulled off to loosen the lid, which is then rotatable. That way you can get to the first row of cookies. If you turn it once more, the packaging is closed again. After the next turn, you reach the next row.

    The Design I created was a lot of fun, I had 6 sides to design plus the top of the package. I decided to use the style of the Oreos “Wonderfill“ campaign. Oreo has been around for over 100 years now, which makes the cookie kind of a cult, that’s why I wanted the Design to look a bit old school. 
I had difficulties with the conversion of the revolving lid and the attachment of the interior part to this, in which the cookies are. 
After all, I’m happy with my package re-design and I hope what I’ve made elevates the brand and aligns better to their target audience.



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  • 10/30/18--22:29: Djazzy

  • Design: Break Design
    Project Type: Produced, Commercial Work
    Client: KDV group
    Location: Milan, Italy
    Packaging Contents: Juice

    The Italian agency, Break Design, has developed the packaging design of a new juice: Djazzy (a brand owned by KDV company)

    Djazzi is a natural juice with a high content of fruits, suitable for children from 3 years.

    The agency was called to develop a design for the new line that first of all should communicate the naturality of the product, secondly, it should help the brand to out-stand on the shelves (a critical point for such a highly competitive category of fruit juices).

    Break Design has develop a design concept that on one side focuses the consumers’ attention on the juicy fruits; on the other hand, it appears iconic and stand out among its competitors. The bright strip on top of the pack with the writing “Natural juice”, is designed to facilitate the consumers understand the benefits of the product.

    The slogan “Fruits love you” adds emotionality and reflects the joyfulness and emotional nature of the product.

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  • 10/30/18--22:31: Sweets Without Beastliness

  • Design: Alexandr Belyaev
    Project Type: Concept
    Location: Russia
    Packaging Contents: Food, snacks
    Packaging Substrate / Materials: Paper, aluminium foil
    Printing Process: Flexography

    The concept was created for healthy snacks named “Sweets without beastliness”. One of the main concept’s feature is the proposal for brand name and product name configuration. Putting product name in the middle we reached effect of dramatising product healthiness “SWEETS candies/marmalade WITHOUT BEASTLINESS”. Such bright and colourful design is unusual for Russian market in snacks category which will help to pay consumer’s attention on this new brand and different in the commoditized segment.

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  • 10/30/18--22:34: MAC Diwali Edition

  • Agency: Happy mcgarrybowen
    Designer/Illustrator: Sonika Sil
    Design Director: Arnab Ray
    Project Type: Produced, Commercial Work
    Client: MAC Cosmetics
    Location: Bangalore, India
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Cardboard, Paper
    Printing Process: Offset printing, Foil stamping

    M.A.C cosmetics India’s limited-edition Diwali lip and eye kits have the essence of playfulness illuminated in vibrant colour yet has a classic appeal.

    The packaging had to bring two worlds together, that of beauty and of festivities. In India, Diwali is truly celebrated across the country, by everyone and is called the festival of lights. The packaging and form were inspired from traditional firework boxes used to celebrate the festival of lights. This allowed the brand the embody the spirit of the festival with careful attention to detail.

    The campaign, Light It Up, held true for the occasion and product as well, and reflected well on the packaging. The design team at Happy mcgarrybowen crafted a visual solution that’s striking, charming and has an alluring hint of wonder.

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    Agency: DAf
    Designer: Bruno Canales
    Project Type: Produced, Commercial Work
    Client: Odfjell Vineyards
    Location: Santiago, Chile
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Black foil, Metallic ink, Embossing

    Organic, biodynamic winery Odfjell approached DAf to design new packaging for its Carignan wine, Vigno. This is a premium wine created from a traditional grape variety previously overlooked by both the wine industry and consumers alike. The name Vigno is a direct reference to the association “Vignadores de Carignan”, set up to promote this little-used variety.

    To reflect Vigno’s first class winemaking, we worked with the concept of the rebirth of Carignan, employing a minimalist style of black on black wherein the letters that spell “Vignadores” (a play on words blending “vintner” with “Carignan”) are inscribed on the label, curling and arching across it.

    This, partnered with the inclusion of denomination of origin and individual bottle number of only 1,000 bottles elaborated, gives Odfjell’s Vigno a distinctively modern, premium look.

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  • 10/30/18--22:36: Been a Slice

  • Design: Bob’s Your Uncle
    Project Type: Produced, Commercial Work
    Client: Second Harvest
    Location: Toronto, Canada

    Bob’s Your Uncle Turns Bread into Beer for Second Harvest
    “Been a Slice” beer has been created to raise awareness and funds for the food rescue organization.

    Toronto-based creative agency Bob’s Your Uncle has partnered with Second Harvest, the largest charitable organization in Canada, to create a limited-edition beer made from bread. The resulting beer, called “Been a Slice,” is a new and unexpected way to raise awareness for the charitable organization. How does a beer help bring the concept of food rescue to life? By taking bread approaching its best before date and transforming it into a delicious beer. Been a Slice shows that good food that’s unwanted can be repurposed instead of wasted. It’s beer “back from the bread.”

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