October 28, 2018, 8:47 pm
Design:
Armoder Arte & DiseñoDesigner, Illustrator, Creative Director: Giovanni Acquaviva
Project Type: Produced, Commercial Work
Client: Artelicor
Location: Spain
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass bottle
The company Artelicor entrusts us with the creation of the logo and label design of the range of its five liqueurs. A brand of premium craft elaboration liquors located in San Antonio de Requena (Valencia), born with the spirit of recovering the tradition of making natural liquors. As the initial phase of the branding project, we designed the logo-brand of the liquor company, distinguishing its initials with classic features aimed at reflecting the brand's premium spirit. In the second phase, inspired by the union of art and liquor, the designer enhances the brand through a distinctive illustration with a color code based on flavor ... an "Explosion of color" as an analogy of the nuances of flavor found in each product merges around the highlighted brand with a silver stamping.
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October 28, 2018, 8:51 pm
Design:
Noise 13Project Type: Produced, Commercial Work
Client:
Skunk FactoryLocation: San Francisco, California
Packaging Contents: Cannabis
Packaging Substrate / Materials: Cardboard, paper
As Skunk Factory prepared to launch into the market, they came to Noise 13 to create packaging for their handheld vape kit, cartridges, and forthcoming flower. With their established street-style aesthetic as inspiration, we built a brand that showcases their bold, ambitious, and unapologetic attitude.
Cannabis products have multiple levels of mood/effect, flavor, and product composition. To determine the best way to design for these variables, we collaborated with the client to learn about their production methods and brand goals. One of Skunk Factory’s primary goals was to elevate their packaging to highlight the product quality. We developed the base packaging using a sleek, uncoated black paper stock with a palette of black, white, and metallic silver. For the flavor indicator, we were inspired by caution tape.
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October 28, 2018, 9:01 pm
Design:
Lesha LimonovCompany:
Shuba Gift FactoryProject Type: Concept
Location: Minsk, Belarus
Packaging Contents: Postcards
Packaging Substrate / Materials: Сardboard, Embossed, Various paper textures
'Hello from Banksy!' — concept cards for the Rijksmuseum
Belarusian graphic designer Lesha Limonov created postcards based on famous Banksy’s artwork - the self-destruction of the painting “Girl With Balloon”. Happened during the auction caused a great resonance and feedback in social networks.
The key message of the postcard and at the same time reference to Banksy: "Destroy the masterpiece and leave your message inside the postcard. We hope that the concept of “Hello from Banksy” will be interesting for various museums of the world. We are open for cooperation and inspiring by art.
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October 30, 2018, 2:13 am
Design:
Jamal AkbarovProject Type: Produced, Commercial Work
Location: Tashkent, Uzbekistan
Packaging Contents: Anti-diabetic tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
Mana is the therapeutic tea for diabetic people. In the beginning of project, we were looking for a packaging, which shows a eco-friendly and naturally origin of product. This is Chinese special green tea, which are recommended for humans who have diabetes. We have chosen a element of flower and also used a green color for concept of packaging. Our target was a show a purity of brand.
What's Unique?
Clean and visible solution which allocates packaging among competitors in shops.
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October 30, 2018, 2:14 am
Design:
Orsolya SebőkProject Type: Student Project
School:
Corvin ArtschoolCourse: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Soap, Cosmetics
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Soap Culture is small company creating organic soaps, based on literary characters. The ingredients are inspired by a specific book character, hence every soap 'embodies' a certain literary character. The products are high-end soaps, which do not only build their image on wellness and organic ingredients, but on raising the experience of bathing onto a new level.
The brand uses typographical and abstract illustrative elements to convey a fresh, youthful look. Even though the product is organic, the brand includes bright colours instead of earthy browns and greens, so as to invite users to play. A clean typography is completed with simple pictograms, which are created using two objects or characteristics typical of the given book character. The pairing of lines and shapes is a distinctive element of the brand.
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October 30, 2018, 2:15 am
Design:
Daria KsenofontovaStrategy: Chemistry Brands
3D:
Pavel GubinProject Type: Produced, Commercial Work
Client: Sibirskaja Kollekcija
Location: Russia, Moscow
Packaging Contents: Dumplings
Packaging Substrate / Materials: Plastic Bag
Printing Process: Offset printing
The task was to update visual identity of the brand ‘Sibirskaja kollekcija’ accordingto the new strategy to confirm the innovative, special and premium feeling of the brand.
‘Sibirskaja kollekcija’ is the one of the leader in premium dumpling category on Russian market. Brand ‘Sibirskaja kollekcija’ is about the exclusive quality, gourmet taste and perfection in consumer experience.
New logo translates brand values: confident, contemporary, special. It has improoved readability, better balance between elements and got monogram 'SK'.
Special task was to create flavour stickers to highlight each flavour on the shelf. Big first letters of the names of each flavour give great colortouch to the whole packaging and let it standout well.
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October 30, 2018, 2:15 am
Design:
Julia OzhiganovaProject Type: Student Project
School:
HSE Art and Design SchoolCourse: 3, communication design
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Is it possible to taste the music? Yes! Chocolate bars "Chord" have many different flavors. They are like chords — they give chocolate a unique sound. For each taste i created a particular musical instrument and a character who plays on it. Thus, for instance, coconut turned into a banjo, and popcorn became a saxophone.
Choose your favorite taste and discover the new sound!
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October 30, 2018, 2:16 am
Design:
the LabelmakerPhoto: Jordan Jelev
Project Type: Produced, Commercial Work
Client:
Villa MelnikLocation: Varna, Bulgaria
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Offset Printing, Hot Foil Stamping, Raised Varnish
The Legacy
Aplauz is the premium wine brand by Villa Melnik. At the top of the brand row stands Aplauz Premium Reserve – the best of the whole range. They used the same wine label design for all wines and needed to visually separate the top level from the rest of the products. The old label was printed on very fine textured paper in classic rectangular shape. The brand name Aplauz was positioned at the center of the label and stamped with gold hot-foil.
The background was printed in beautiful dark blue color featuring low contrast drawing of native Melnik landscape. At the top of the label was Villa Melnik’s family crest stamped with gold hot foil. The bottom part was reserved for variety, vintage and all other texts that specify important info about the product. The bottle was one of the tallest on the shelf – some 330 mm high. Very elegant for a tapered one.
The Goal
The goal was clear but not simple & easy at all – I was commissioned to create a brand new design for the Aplauz Premium Reserve wines only and make it completely different from the rest of the wines inside the range while preserving all info from the existing front label.
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October 30, 2018, 2:17 am
Agency:
Nero AtelierCreative Director: Yohanes Raymond
Graphic Designer:
RaymondIllustrator: Harun Rosyid
Project Type: Concept
Location: Jakarta, Indonesia
Packaging Contents: Tea
Packaging Substrate / Materials: Pouch, Tin Can
Interpretation of the "The Youth Pledge" of Indonesia in the millennial era, which no longer sacrificed with life and blood for the invaders, but by pledging themselves to continue to make the name of the nation on the international scene through a work. Every detail of the illustrations is outlined in several Indonesian tea packaging designs. And it is designed epic and has a meaningful message.
Indonesia is known for its abundant natural resources, one of which is this tea leaf. Who would have thought Indonesia was the 7th largest tea producing country in the world. The center of tea plantations in Indonesia is diverse, some in West Java, Sumatra, and Central Java. The target market is also different from local traders and even more than half of Indonesia's production has been exported abroad such as in Russia and Pakistan.
The tea flavor presented in this design is Indonesian tea, such as Black tea, White Tea, Red Tea, Green tea, Oolong tea, and Jasmine Tea. The concept raised in this epic designed design took the interpretation of the youth oath in Indonesia which was held on October 28, 1928. But in its presentation it was designed with the concept of fun, dynamic, colorful to represent the millennial generation as the target market.
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October 30, 2018, 2:18 am
Design:
Anastasia DunaevaProject Type: Produced, Commercial Work
Client: Aeril Laboratory
Location: Greece
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic bottle, jar
Printing Process: Digital printing
Aeril Laboratory is medical cosmetic brand based in Greece. Their main goal is to provide healthy, based on medical researches, solution for any type of problem skin. All products clinically tested and proved.
Aerilab starting hitting the market with full new skincare products. We've found the problem, that most of people usually buy only one product from series. Especially if it is a new line. Aeril founders wanted to solve this problem through the design. We decided to connect all products altogether and show the emphasis on need to have all products to achieve the strongest effect.
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October 30, 2018, 2:18 am
Design:
Season of Victory (Linda Baritski)Project Type: Concept
Location: London UK
Packaging Contents: Vitamin Supplement
Packaging Substrate / Materials: Cardboard, Plastic
Vitamin packaging has long been generic or old-fashioned. The tendency is toward too much text and information. Most consumers are informed, and have researched deeply by the time they are at the point or purchase.
Focusing on pattern, colour and type, this packing design concept was created to add vitality to this part of the market. It adds playful design to the medicine shelf of the consumer, allowing it to sit closely with the premium beauty packaging they purchase.
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October 30, 2018, 2:20 am
Design:
Meng ZhangIllustrator: Meng Zhang
Project Type: Produced, Commercial Work
Client:
Dulcet Cakes & SweetsLocation: Sydney, Australia
Packaging Contents: Mooncake
Packaging Substrate / Materials: Paper, Cardboard, Tracing Paper
Printing Process: Foil Stamping, Offset Printing
Located in Burwood Sydney, Dulcet’s philosophies is to infuse on all the perfect ingredients, capturing the authentic and irresistible flavours that people crave for. Their creations use the traditional way and strive to bring to their customers, the beauty and essence contained in nature.
The mooncake is not just about satisfying our taste buds - it is a symbol of yearning and love. The ‘Jade Rabbit’, the main character in the famous Chinese Mid-Autumn story, is the concept for the illustration. Children are told that the Jade Rabbit is on the moon with Chang'e (The Moon Lady).
The idea of serenity is encapsulated in the flawless white outer layer to project undeniable purity, contrasted by the circular cut-out to not only signify the moon, but also to reveal the inner beauty of the illustration beneath. Minimal and vivid in one – a true reflection of what Dulcetmoon embodies.
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October 30, 2018, 2:20 am
Design:
Pili WuProject Type: Produced, Commercial Work
Client:
Guen Lung TuanPR & Marketing Project Manager:
Daniel CunninghamLocation: Taipei, Taiwan
Packaging Contents: Sparkling tea
Packaging Substrate / Materials: Glass, Plastic, Cardboard, Aluminum
Printing Process: Digital printing
Guen Lung Tuan is a new brand, established by the second generation of a 50 year-old family tea company in Taiwan. The brand was launched at the beginning of 2018, and the project encompassed brand identity as well as packaging design. It won the coveted Design Mark at the Golden Pin Design Award 2018.
Guen Lung Tuan's flagship product is sparkling tea and its market differentiator is the purity of the tea itself. When you open a bottle and take a sip, we want you to smell and taste the quality of the tea. Therefore, we designed an oversized bottle cap that allows the aroma of tea seep out as you drink.
In addition to the sparkling tea, Guen Lung Tuan also retails loose leaf tea, chilled tea, and gift sets. The packaging series also includes a cardboard bottle carrier, the chilled tea glass bottle, the loose leaf tea, and the aluminum gift box. We also created a range of glassware for serving the sparkling tea at Guen Lung Tuan's store.
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October 30, 2018, 2:21 am
Design:
VerticalProject Type: Produced, Commercial Work
Client:
Barrett FarmsLocation: Humboldt County, California, USA
Packaging Contents: Cannabis Oil Vape Cartridge
Packaging Substrate / Materials: Paperboard
Printing Process: Digital Offset, Embossing
Vertical worked with Barrett Farms to redesign their ultra-premium cannabis oil packaging. Inspired by their faithful companion Barrett and the beauty of the Humboldt mountains, our design gives shoppers a glimpse into their world. Barrett can be spotted surveying the greenhouses overlooking a Humboldt stream.
A vintage-inspired color palette and debossing reinforce the premium nature of the product contained within.
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October 30, 2018, 10:28 pm
Design: Selina Hilger
Project Type: Student Project
School: Vancouver Island University
Course: Packaging Design
Tutor: Nancy Pagé
Location: Nanaimo, British Columbia, Canada
Packaging Contents: Oreo Cookies
Challenge: The challenge I faced with the Oreo package re-design was creating a product that is 100% recyclable and to get rid of the plastic. The original Oreo package I think is also uninspiring and didn’t do anything to show the creativity and the long life of the brand.
Approach: I would like to improve the package with my redesign in order to be more ecologically responsible, for which I would like to do without plastic and fall back on 100% recycled paper. I want my Audience to perceive Oreo as a high-quality product that gives them pleasure and the feeling they did something good for themselves and others.
Outcome: My final package re-design met all the goals that I set out to. I created a box that is in a hexagonal shape. The Oreo Cookies are stacked in three rows with 9 cookies each. My paper choice has the feel of being environmentally aware which I hope will remind consumers to be the same and feel good with it. The principle of my re-design is a flap on one side that can be pulled off to loosen the lid, which is then rotatable. That way you can get to the first row of cookies. If you turn it once more, the packaging is closed again. After the next turn, you reach the next row.
The Design I created was a lot of fun, I had 6 sides to design plus the top of the package. I decided to use the style of the Oreos “Wonderfill“ campaign. Oreo has been around for over 100 years now, which makes the cookie kind of a cult, that’s why I wanted the Design to look a bit old school.
I had difficulties with the conversion of the revolving lid and the attachment of the interior part to this, in which the cookies are.
After all, I’m happy with my package re-design and I hope what I’ve made elevates the brand and aligns better to their target audience.
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October 30, 2018, 10:29 pm
Design:
Break DesignProject Type: Produced, Commercial Work
Client:
KDV groupLocation: Milan, Italy
Packaging Contents: Juice
The Italian agency, Break Design, has developed the packaging design of a new juice: Djazzy (a brand owned by KDV company)
Djazzi is a natural juice with a high content of fruits, suitable for children from 3 years.
The agency was called to develop a design for the new line that first of all should communicate the naturality of the product, secondly, it should help the brand to out-stand on the shelves (a critical point for such a highly competitive category of fruit juices).
Break Design has develop a design concept that on one side focuses the consumers’ attention on the juicy fruits; on the other hand, it appears iconic and stand out among its competitors. The bright strip on top of the pack with the writing “Natural juice”, is designed to facilitate the consumers understand the benefits of the product.
The slogan “Fruits love you” adds emotionality and reflects the joyfulness and emotional nature of the product.
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October 30, 2018, 10:31 pm
Design:
Alexandr BelyaevProject Type: Concept
Location: Russia
Packaging Contents: Food, snacks
Packaging Substrate / Materials: Paper, aluminium foil
Printing Process: Flexography
The concept was created for healthy snacks named “Sweets without beastliness”. One of the main concept’s feature is the proposal for brand name and product name configuration. Putting product name in the middle we reached effect of dramatising product healthiness “SWEETS candies/marmalade WITHOUT BEASTLINESS”. Such bright and colourful design is unusual for Russian market in snacks category which will help to pay consumer’s attention on this new brand and different in the commoditized segment.
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October 30, 2018, 10:34 pm
Agency:
Happy mcgarrybowenDesigner/Illustrator: Sonika Sil
Design Director: Arnab Ray
Project Type: Produced, Commercial Work
Client:
MAC CosmeticsLocation: Bangalore, India
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing, Foil stamping
M.A.C cosmetics India’s limited-edition Diwali lip and eye kits have the essence of playfulness illuminated in vibrant colour yet has a classic appeal.
The packaging had to bring two worlds together, that of beauty and of festivities. In India, Diwali is truly celebrated across the country, by everyone and is called the festival of lights. The packaging and form were inspired from traditional firework boxes used to celebrate the festival of lights. This allowed the brand the embody the spirit of the festival with careful attention to detail.
The campaign, Light It Up, held true for the occasion and product as well, and reflected well on the packaging. The design team at Happy mcgarrybowen crafted a visual solution that’s striking, charming and has an alluring hint of wonder.
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October 30, 2018, 10:35 pm
Agency:
DAfDesigner: Bruno Canales
Project Type: Produced, Commercial Work
Client:
Odfjell VineyardsLocation: Santiago, Chile
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Black foil, Metallic ink, Embossing
Organic, biodynamic winery Odfjell approached DAf to design new packaging for its Carignan wine, Vigno. This is a premium wine created from a traditional grape variety previously overlooked by both the wine industry and consumers alike. The name Vigno is a direct reference to the association “Vignadores de Carignan”, set up to promote this little-used variety.
To reflect Vigno’s first class winemaking, we worked with the concept of the rebirth of Carignan, employing a minimalist style of black on black wherein the letters that spell “Vignadores” (a play on words blending “vintner” with “Carignan”) are inscribed on the label, curling and arching across it.
This, partnered with the inclusion of denomination of origin and individual bottle number of only 1,000 bottles elaborated, gives Odfjell’s Vigno a distinctively modern, premium look.
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October 30, 2018, 10:36 pm
Design:
Bob’s Your UncleProject Type: Produced, Commercial Work
Client:
Second HarvestLocation: Toronto, Canada
Bob’s Your Uncle Turns Bread into Beer for Second Harvest
“Been a Slice” beer has been created to raise awareness and funds for the food rescue organization.
Toronto-based creative agency Bob’s Your Uncle has partnered with Second Harvest, the largest charitable organization in Canada, to create a limited-edition beer made from bread. The resulting beer, called “Been a Slice,” is a new and unexpected way to raise awareness for the charitable organization. How does a beer help bring the concept of food rescue to life? By taking bread approaching its best before date and transforming it into a delicious beer. Been a Slice shows that good food that’s unwanted can be repurposed instead of wasted. It’s beer “back from the bread.”
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