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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 11/04/18--20:36: Duru Pratik - canned legumes

  • Agency: Genna İstanbul
    Design: Kayhan Başpınar
    Project Type: Produced, Commercial Work
    Client: Duru Bulgur
    Location: İstanbul, Turkey
    Packaging Contents: Canned
    Packaging Substrate / Materials: Plastic / Pouch

    Certain things become much more valuable in modern city life. In this sense, time is one of the most significant concepts. When a busy work schedule combines with a two-hour period lost in traffic every day, there is not much time left for the working people to spend on their social life.

    Duru Pratik stands out as a savior for the people who care about both their time and health and taste while working in a demanding work schedule. For this reason, we named the brand as PRATİK, which means “Practical” in English. We used black as the dominant color and the caption on the can is slightly gilt so that it can be a premium product and can stand out amongst the other products on the supermarket shelves. Legumes illustrations were depicted to explain that the product has been boiled and is ready for consumption.
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  • 11/04/18--20:36: Vanilla

  • Design: brandon agency
    Project Type: Produced, Commercial Work
    Client: Vanilla Cakes Company
    Location: Yerevan, Armenia
    Packaging Contents: Cakes, pastries

    We implemented rebranding for Vanilla Cakes Company which deals with the production of cakes and pastries.

    The main task was to convey information about company’s activity to the customers through branding. While carrying out branding, we wanted it to be bright, unique, memorable and attractive. Logo is based on such elements that are directly associated with the production of cakes and pastries and maintain their recognizability by the consumer via its uniqueness. We paid special attention to the creation of font, which continue the idea of logo with its structure.

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    Design: Durgesh Goswami
    Project Type: Open Brief Talent House
    Client: Mövenpick
    Location: Mumbai, India
    Packaging Contents: Sparkling Coffee
    Packaging Substrate / Materials: Bottles

    Mövenpick invites graphic designers and illustrators around the world to create packaging design ideas (slim can) for the new sparkling coffee lemonade in four different flavors, to be launched 2018/2019.

    The classic Mövenpick coffee target group, is based in the most sophisticated coffee drinking nations, Germany and Switzerland. In order to convince those coffee lovers, Mövenpick is looking for one of a kind design ideas - your ideas! This new product establishes a completely new category of carbonated cold coffee beverages and addresses an open minded audience between 20-45 years old. Today they have grown to like the taste of coffee but are searching for new fun ways to enjoy their caffeine kick.

    The Mövenpick team looks for out of the box and innovative designs that combine the best of two worlds, the aromatic taste of freshly brewed coffee and the edgy flavor combinations such as “ginger and lime”. The design should emphasize the premium look and feel of Mövenpick and should add a special twist.

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  • 11/04/18--20:39: Emilight Filoment Lamps

  • Design: Brand Loft Agency
    Project Type: Produced, Commercial Work
    Client: Emilight
    Location: Ukraine, Kyiv
    Packaging Contents: Electric Lamps
    Packaging Substrate / Materials: Paper

    Our task was to design the design for this line of lamps. Most often, such lamps are used in the interior in the style of loft, which determined the choice of simple graphic "loft" solution. The combination of two colors - deep gray and bright turquoise and orange for warm, emphasized the depth of the background and provided the volume of the halo.

    Since the filament lamps look like ordinary glass lamps, but made on the latest developments, it is precisely this contradiction of the form and the technology we passed through trendy colors and 3D images of light flux.

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  • 11/04/18--20:41: NEO Fine Foods

  • Agency: Léon Design Agency
    Creative Director: Pierre Jacquet
    Project Type: Produced, Commercial Work
    Client: NEO Fine Foods
    Location: Bali, Indonesia
    Packaging Contents: Pulse, pie, honey, jam, sausage, herbs, tea, bakery, sauce, feta, cheese, yogurt
    Packaging Substrate / Materials: Paper, cardboard, glass

    We rarely know where the foods we consume come from and who produce them. NEO Fine Foods has a passion in sourcing the best quality fine foods from all over Greece and to introduce the people behind the products. Each product is made by a family from different region in Greece.

    When Léon was commissioned to create a full branding for NEO, we envisioned a visual identity that could tell compelling stories of the Greek fine foods, that can easily introduce NEO’s essence to the customers. This is the basic idea we used on the art direction, the brand kit, and the website we built from scratch. For example, we designed a packaging with the producers’ family name and their Greek origin. This makes customers feel a sense of discovery in enjoying the Greek authentic taste.
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  • 11/04/18--20:42: Juicy Lover

  • Design: Existence Design Co., Ltd
    Project Type: Produced, Commercial Work
    Client: SIANSIN
    Location: Taichung, Taiwan
    Packaging Contents: Lubricant
    Packaging Substrate / Materials: Paper

    In this packaging planning, we try to use the positive, diversified, and amusing design thinking to blend into the package; especially in the cube-shaped(正方體) outer package, the storyboard of intimate actions between the both sexes is merged; no matter how you rotate the four sides of the package, the pictures of the intimate relationship can be combined; in addition to interpreting the product’s significance in itself, the design power is utilized to transmit the brand’s health attitude humorously and healthily.
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  • 11/04/18--20:44: Wenhua Cha (Culture Tea)

  • Design: Maxypro Industrial Product Scheme Co., Ltd
    Project Type: Produced, Commercial Work
    Client: Shenzhen ZIZAI Cultural Communication Co.,Ltd
    PR & Marketing Project Manager: Daniel Cunningham
    Location: Shenzhen, China
    Packaging Contents: Tea
    Packaging Substrate / Materials: Wheat straw pulp cardboard
    Printing Process: Digital printing

    文化茶 "Wenhua Cha" means Culture Tea. Chinese characters are deconstructed into twenty-eight unique strokes and represented as a tea packaging product. The packaging is specially formed around the product to enhance communication and promote Chinese language learning. It won the 2018 Design Mark at the Golden Pin Design Award.

    The packaging material is a wheat straw pulp cardboard, which is fully biodegradable within 70 days. No chemicals are used during the pulp blending process. It is formed around the product via "crushing, cooking, and slurry processing technology".

    Each package contains seven pieces. Food grade paper is used to seal each piece inside its packaging. To open, the food grade paper is peeled back, and the tea popped out; similar to tablet packaging.
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  • 11/04/18--20:45: AKULAVIT

  • Design: David Hovhannisyan
    Project Type: Concept
    Location: Russia, Moscow
    Packaging Contents: Pharma
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Screen printing, Foil stamping

    The Legend
    Since ancient times fishermen and coastal inhabitants have used shark liver fat as a healing potion. It helped to heal wounds, strengthen the immunity and recover faster from an illness.

    Illustrated through a graphical element looking like shark fin the predator became the central image of the concept, representing the power and the very high effectiveness of the preparation Akulavit. This is a strong and powerful image, that emphasizes the effectiveness of the product and furthermore helps to stand out on the competitive market.

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  • 11/04/18--20:46: Meluar Premium Gin

  • Design: Think Bold Studio
    Creative director: Hugo Marques
    Project Type: Produced, Commercial Work
    Location: Aveiro, Portugal
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: foil stamping

    MELUAR s.m. [mel·war] comes from the Portuguese words for honey (mel) and moonlight (luar).

    In the hidden village of Trancoso, the world's most exquisite honey is handcrafted. Harvested by moonlight, the delicate palate and unusual brilliance of our honey inspired us to create Meluar Gin: the perfect blend of natural honey with juniper, fresh citrus, rosemary, cinnamon, ginger, pink pepper, among other surprises. Made from the individual distillation of 15 superior botanicals, Meluar Gin is distinguished by its gentle sweetness and unexpected freshness.

    Mysterious, vibrant and seductive, Meluar aims to support Bees Protection Worldwide, celebrating success with those who think they can have a positive impact on the world. Distilled with Honey Harvested by Moonlight.
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  • 11/06/18--21:23: Tianhui Tea Canister

  • Design: Ele Jane Studio
    Manufacturer: Tianhui
    Oversea Dept. Manager: Evelyn
    Project Type: Produced, Commercial Work
    Location: Hangzhou, China
    Packaging Contents: Tea
    Packaging Substrate / Materials: Aluminium, Paper, Food grade PS
    Printing Process: Digital printing

    Unlike traditional Chinese green tea packaging, Ele Jane didn't apply green color on her packaging, but chose white & black for her 2018 New Product, which matches her hotel design, a minimalist style.

    Easy pill-off canister is a comfortable "first cabin" for tea, the property of paper and food grade internal PE film create a isolated space for the product inside, protect it from moisture and oxidation, which also reduced the need for preservatives.

    Leather box gives it a luxury feeling which matches its high quality, when it is in its best season.

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  • 11/06/18--21:24: Vasilitsa, Greek feta

  • Design: Caparo design crew
    Project Type: Commercial Work
    Client: G & A Noussias G.P
    Location: Athens, Greece
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Plastic
    Printing Process: Offset

    The client
    We were commissioned to design a new brand for a very popular and beloved Greek product: feta cheese. The new packaging should be able to stand out in the retail market among the big players and at the same time it should have all the necessary qualities in order to be appealing in a delicatessen, among other gourmet products. Keywords for the new design were: crafty, handmade, original, Greek and modern. The brand included a range of Feta and goat cheese products in tubs. The client was planning to expand in the future by adding more SKUs with different types of cheese under the same brand name.

    The creative concept

    Our design direction is a fusion of traditional and contemporary elements. We combined bold and script handmade typography and we used only graphics, avoiding photography, in order to differentiate from the competition. We designed the key visual of the brand inspired from the place of origin of the product: A goat on the top of Vasilitsa mountain. Vasilitsa is one of the peaks of Pindos mountain range and it is part of the northern Pindos National Park. Vasilitsa mountain is one of the places where the wild goat lives and it is also considered an important biotope. The brand name in Greek also sounds like a female first name. We used this connotation to connect the name with the key visual so that someone could consider the little goat as the mascot of the brand.

    The final designs were never launched in the market due to the client's internal decision. Since we very much like this work and it is not going to the market shelves soon, the least we can do it to share it with you.

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    Design: UMA
    Project Type: Produced, Commercial Work
    Client: Mouchao
    Location: Lisbon, Portugal
    Packaging Contents: Fortified Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Ofset, foil stamping

    Mouchão is an unique Alentejo wine brand with 70 years of history and one of the iconic wines makers of Portugal.

    The rebrand reflects Mouchão heritage with a sober look inspired on its historic geometrical symbol. An important aspect of the rebrand was the creation of an unique global image but also a strong individual identity of each product.

    These are the 2 fortified wines of Mouchão: Tonel Aged Dessert and Abafado.

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  • 11/06/18--21:29: Oriel/Sunstone Quadrupel IPA

  • Agency: 43oz - Design Studio
    Creative Director, Calligraphy: Alex Kodimsky
    Photography: Kirill Zmurciuk
    Project Type: Produced, Commercial Work
    Client: Sunstone Alehouse
    Location: Chisinau, Moldova
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing

    A new project by our studio’s own brewer Sunstone Alehouse, this time created in collaboration with a relatively new but already well-known Bucharest-based brewery Oriel Beer. This brewery focuses specifically on Belgian brewing traditions with their peculiar intense beer styles. That’s why the base for this new collaboration is a traditional Belgian abbey style, Quadrupel, which is known for its strength and rich flavor. However, it used a large amount of American hops, making it a hybrid of Belgian and American beer styles - a Quadrupel IPA.

    The label design for such an unconventional beer also offers an unusual approach. The main visual accent in the composition is placed on the name of the beer itself, written by hand in two distinct manners. First there’s the strict Gothic font emphasizing the European roots of the word Quadrupel. And then there’s the bold and provocative cursive in the word IPA, reflecting the intense and modern character of the respective beer type. Meanwhile, the general composition and color schemes feature a sense of continuity with respect to the standard product line of Oriel Beer, already familiar to the consumer. As a result, the design emphasizes the exclusive character of the collaboration, incepted by two breweries in their aspiration to push the boundaries of common perceptions about beer.

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  • 11/06/18--21:30: Goldynwell Folköl

  • Agency: Hired Guns Creative
    Photographer: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Driftwood Brewery
    Location: Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle

    Driftwood Brewery's new Goldynwell Folköl, (literally “people’s beer,”) is named for the Well of Urör, or Well of Fate.

    "We draw from the Well of Fate; human destiny is but a drink we’ve poured and tasted tenfold."

    This can design depicts three Norns; female beings from Norse mythology who write the fates of Gods and men, drawing their sacred waters from the Well of Fate at the base of the world tree, Yggdrasill.

    The luminescent colour palette shines brilliantly, sun spikes and bright, geometric lines draw the eye into the label’s focal point, the golden well that holds the Norns’ magical waters, which feed the roots of Yggdrasill. The hand-illustrated type is inspired by Nordic runes of the Younger Futhark style, originating in the 8th century.

    In Norse myth, the Norns would score their fortunes into wooden staves. Here, their auguries are carved into the edges of Goldynwell itself. For sooth-seekers fortunate enough to hold this fine folköl in their hand, the future is easily foretold, should they be ready to receive the Norns’ sage advice.

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    Agency: Paul Cartwright Branding
    Illustrator: Carmen Ziervogel
    Project Type: Produced, Commercial Work
    Client: Wild Celia Botanical Fragrances
    Location: Ramsgate, Kent, England
    Packaging Contents: Candle, reed diffuser
    Packaging Substrate / Materials: Folding box board
    Printing Process: Digital printing, foil stamping, varnish

    The new range, initially launching as fragrant candles and scented reed diffusers, were to feature more unusual fragrances inspired by the botanicals of South Africa, the client’s home country.

    With a brief to create an identity that would express these scents to their absolute best, and with visual influences from grand-master painters and William Morris, the carton packaging graphics have been designed to feature illustrations of elaborate groups of the native flowers themselves (created by South African illustrator Carmen Ziervogel).

    A rich, dark brown background colour provides the perfect backdrop to the floral illustrations, The cartons themselves are embossed with a canvas pattern and feature other artistic dents, scrapes and scratches tie-ing-in with the painterly illustration style. These fabulous colourful images wrap around the sides and top of the diffuser and candle cartons for maximum effect.

    The candle glasses and diffuser vessels themselves are also tinted to match the dark brown background colour.

    With such eye-catching and diversely coloured imagery, the ‘Wild Celia’ logo is modern and deliberately bold and sits with its handwritten ‘Botanical Fragrances’ strap-line on a white tab in the top left corner of all of the product cartons. This ‘tab’ has a small perforated edge detail, giving it a handmade, botanical/greenhouse label feel.

    Working with the client and illustrator, the six illustrations have been carefully arranged and considered to ensure that each fragrance image would work on the different proportions of candle and diffuser product cartons.

    The format of the images is such that they work horizontally around the boxes as well as featuring vertical elements that run up one side of the taller cartons.

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  • 11/06/18--21:31: Teatulia

  • Design: Here Design
    Project Type: Produced, Commercial Work
    Client: Teatulia
    Location: London, UK
    Packaging Contents: Tea

    Bangladeshi tea brand Teatulia has launched in the UK with a new brand identity by Here Design. This expansion coincides with the opening of a flagship store in Covent Garden where its range of organic teas will be available. Here’s production studio ‘Here Makes’ has also created a range of branded lifestyle items to bring the brand to life.

    With leaves sourced from a single garden in Tetulia, Bangladesh, Teatulia’s garden-to-cup teas are hand-picked and never blended with leaves from other sources. A social enterprise designed to create jobs in a remote region of Bangladesh, Teatulia has transformed 3,000 acres of barren land into an organic tea garden, rejuvenating the land for future generations.

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  • 11/06/18--21:32: Crow Canyon

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: ASV Wines
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Black stamping

    Brief: Identity and image redesign for the Wines (USA).

    Challenge: To achieve a label that is striking and contemporary and that will have a strong impact on the market.

    Creative solution: The analysis indicated that the best strategy was to maintain the image of the crow, a memorable element that would attract attention. We reinforced the identity of the product using the image of the animal, an important part of this story and the name of the product. We achieved a label with a strong personality that had a relationship between the concept, name and art. With a current look and feel, a clean, attractive image, applied in colour and different techniques without increasing production costs.

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  • 11/06/18--21:32: Bolee

  • Design: Frente
    Project Type: Produced, Commercial Work
    Client: Inttegra Alimentos
    Photographer: Giovane Sebastiany Estúdio
    Location: Lajeado, Brazil
    Packaging Contents: Cake
    Packaging Substrate / Materials: Paper, Plastic
    Printing Process: Flexography

    Bolee is a gluten and lactose free cake that you bake in a mug. You just have to open the package, drop the powder in your favorite mug and follow the instructions to add the other ingredients. The packaging was designed to make a easier and economic storage, but also giving room to a colorful presentation with illustrations that give the idea of the simplicity and practicality of the product. Side by side, the carton packages show a wavy pattern that creates a unity and also gives the idea of a subtle difference between the versions of the product. An appealing packaging for a healthy and practical product.
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  • 11/06/18--21:35: Wagg Rebrand

  • Design: Robot Food
    Project Type: Produced, Commercial Work
    Client: Wagg
    Location: Leeds, UK
    Packaging Contents: Pet Food
    Packaging Substrate / Materials: Mixed: paper, plastic

    Strategic brand design agency Robot Food have rebranded Wagg, bringing playful clarity to the pet food aisle.

    Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats.

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  • 11/06/18--21:36: Filè

  • Design: Liquid Diamond
    Project Type: Concept
    Location: Italy
    Packaging Contents: Meat
    Packaging Substrate / Materials: Paper and plastic

    Creation and launch of a new brand of meat specialties, the name, brand, packaging and web strategy.

    Through the detailed study of the market, the competitors and the products that will be launched in the meat preparation sector, we have defined the general framework.

    In this way, we were able to identify the most relevant areas of value that should be communicated and the factors that distinguish the brand: the artisan approach to taste and the quality of the ingredients, combined with a standard of control and safety that only the large industry can to guarantee.

    We designed the brand, choosing two different letters, which conveyed a sense of familiarity and warmth, as if they were recipes and dishes prepared in the kitchen of your home.

    The design phase has moved in the direction of an important goal. Visibility of the platform. For this reason, not only the color, but also the choice of packaging have been evaluated with great care, to transfer the quality that distinguishes the production process of Filè.

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