Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Showcase


Channel Catalog


Channel Description:

Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

older | 1 | .... | 428 | 429 | (Page 430) | 431 | 432 | .... | 458 | newer

    0 0
  • 11/07/18--22:11: Santa Julia Varietales

  • Design: ZARATE · INSA | Design studio
    Creative direction and design / lettering: Matias Insa & Guillermo Zarate
    Project Type: Produced, Commercial Work
    Client: Bodega Santa Julia
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Offset, foil stamping, transparent silk screen

    Redesign of Santa Julia varietal´s packaging, an icon product from Argentina. Elegant, modern and warm design with lettering of great personality and appearance, which allows the product to distinguish from others and make an impression on the supermarket shelves. A distinctive typographic stamp was incorporated to convey innovation and sustainability, fundamental values of the winery.

    Read more

    0 0
  • 11/07/18--22:11: Canadian Club Whisky

  • Design: Co-Partnership
    Project Type: Produced, Commercial Work
    Location: Surry Hills, Australia
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass bottle

    Canadian Club made its fame during the prohibition era of the 1920s, glamorously promoted by the likes of Al Capone, who smuggled large quantities over the Canadian/American boarder. More recently, it made another appearance as Don Draper’s drink of choice in the 1950's drama, Mad Men.

    Canadian Club has a rich history as a premium whisky choice, however over the years the portfolio had become untidy with inconsistent bottle shapes, labels, graphics and production values.

    The task was to clean up the portfolio, raise the brand's premium credentials and restore its iconic status as 'the best in the house'. It was also important that we spoke to its current day need-state of being a smoother and more refreshing whisky style. We developed the strategic positioning, ‘Refreshingly Authentic’ which talked both to its historic credibility and the smooth, mixable whisky styles.

    The packaging refresh began by researching into the rich archive of Canadian Club, studying past labels for their copywriting and typography - discovering what had been lost along the way and what was important to reinstate.

    From a structural point of view, the long slender neck of the bottle was its most iconic feature and important to reintroduce across the portfolio. We dressed each neck with the tall black collar label it's known for, punctuated with the C.C. monogram and finished with a gold foil band to hero the ‘imported’ status. On the main label we brought attention to the each of the whiskies different stories by using a band of gloss varnish and referenced the river Detroit where the Hiram Walker Distillery is located - the same river which the whisky used to be smuggled across and under, during the prohibition years.

    Read more

    0 0
  • 11/07/18--22:12: Riise

  • Design: Afterhours Studio
    Project Type: Produced, Commercial Work
    Client: Riise Breakfast Drinks
    Location: London
    Packaging Contents: Breakfast Drinks
    Packaging Substrate / Materials: Plastic bottle and paper labels
    Printing Process: Digital Printing

    Brand identity and packaging for Riise, a range of all natural, fruit, oat and almond miilk breakfast drinks nutritionally balanced to deliver all the goodness required to uplift both body and mind at the start of each day.

    The ID is closely connected to the new positioning we developed “Blue Sky Mornings” which seeks to capture not just the functional benefits of a healthy start but also brand’s higher purpose of promoting a positive mindset in the mornings too. Waking up to a sunny, blue sky day creates a real feel-good factor in the morning, and the new identity sets out to reflect and leverage this truth...

    Riise promises the same emotional lift whatever the weather, encouraging a more engaged, happy and purposeful start to each day, particularly for those of us who struggle in the mornings. The new labels utilise this sky blue canvas to reflect the above and each variant carries a unique cloud illustration, the subject of each- a bird, a balloon and a kite - were chosen to evoke the uplifting feeling each breakfast recipe offers.

    The Riise word mark creates further symbolism through the double ii spelling, the two reflected ii’s representing two people uplifted by the experience. The treatment of the two type characters which are raised from the baseline is designed to visually reinforce the emotional and physical benefits of the product. The two characters also reflect a core value of the brand which is that ‘We Riise by helping others’.

    Read more

    0 0
  • 11/07/18--22:12: Memory Of The Sea

  • Design: Anastasia Kostina
    Project Type: Student Project
    School: BSHAD
    Course: 2
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Salt
    Packaging Substrate / Materials: Paper, plastic
    Printing Process: Serigraphy

    Salt is always a tradable and quite liquid product, which practically does not deteriorate, has a constant demand and an infinite shelf life. Sea salt is produced by evaporation.

    The main metaphor and idea of packaging is memory and its processes. One of the main processes of memory is imprinting and forgetting. Therefore, the typographic solution of packing salt "Memory of the sea" looks half-blurred and unfocused (as forgetting), on the other hand - clear and readable (as imprinting).

    These processes can be compared to the salt evaporation process. Therefore, salt is the memory of the sea.

    Read more

    0 0


    Design: Box Brand Design
    Project Type: Produced, Commercial Work
    Client: Danone
    Location: Hong Kong
    Packaging Contents: Beverages, Water
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    Danone X Meiyijia launched a limited edition bottled water for targeting young people, aiming to convey the message ‘youths drink more fine water and living fun’, which has reinforced the emotional resonance between the brand products and consumers. Box designed a series of packaging by applying three theme: City, Forest and Ocean, to show the interesting life of youths. Through special technique and multi-perspectives to emphasize the young lifestyle and making each bottle "unique" with a strong contrast of color for improving the brand awareness.

    Read more

    0 0
  • 11/07/18--22:13: Up & Go Blends

  • Design: Milk Brand Agency
    Creative Director: Ben Reid
    Design Director: Sarah Melrose
    Project Type: Produced, Commercial Work
    Client: Sanitarium Health Foods AU
    Location: New Zealand
    Packaging Contents: Liquid breakfast drink
    Packaging Substrate / Materials: Tetra Pak

    Context
    UP&GO wanted to introduce a new product aimed at the adult market. A healthier, premium liquid breakfast made with real ingredients that talked to the anti-sugar trends - something that had never really existed before.

    Our brief was to design this new brand, positioning it as a healthy breakfast option without denigrating the core UP&GO range.

    Approach
    We treated the new drink like a premium smoothie - a natural liquid breakfast.

    Execution
    We called the new product UP& GO Blends - an honest name that reflected the sophisticated new flavour combinations such as Banana & Cinnamon and Cocoa & Almond.

    The packaging also reflected the premium nature of the drink, without shouting:
    • Confident, simple design to convey natural ingredients
    • A subtle, 'scientific' feel - pale grey typography on a clean white background
    • Naïve typeface to convey a sense of honesty
    • Logo reduced to base typeface for a more contemporary, less mainstream impression
    • Earthy, natural colour palette
    • The diagonal line dividing the pack talks to the blend of natural ingredients and milk, and also gives a slightly medicinal feel
    • Brand block colour for shelf standout
    • Clean and simple design - a sense of calm amid a loud and cluttered environment
    Read more

    0 0
  • 11/07/18--22:14: Only Good Body Bars

  • Agency: Milk Brand Agency
    Creative Director: Ben Reid
    Design Director: Sarah Melrose
    Designer: Jeannie Burnside
    Project Type: Produced, Commercial Work
    Client: Only Good – API Consumer Brands
    Location: New Zealand
    Packaging Contents: Body soap
    Packaging Substrate / Materials: Cardboard
    Printing Process: Foil & deboss

    Context
    With current consumer trends firmly towards health, wellness, simplicity and sustainability, the humble soap is making a comeback - especially among millennials.

    Building on their success with body & hand wash, soap seemed a natural move for the Only Good brand. However, it’s a diverse, competitive and highly saturated market – with products focused on everything from ‘scientific and efficient’ right through to ‘clean and natural’. Only outside the supermarket do you see the trend towards beauty.

    As you’d expect, among all these categories brand and cut-through play a pivotal role.

    Read more

    0 0
  • 11/07/18--22:15: Hanleys

  • Design: Milk Brand Agency
    Creative Director: Ben Reid
    Design Director: Sarah Melrose
    Designers: Laura Currie & Jeannie Burnside
    Project Type: Produced, Commercial Work
    Client: Hanleys
    Location: New Zealand
    Packaging Contents: Dog food

    BACKGROUND
    Hanleys make natural dog food, backed by science and enriched with amino acids, vitamins and minerals. It's an ethical business founded by Philippa Hanley, a genuine animal lover who also has a background in dairy science and equine nutrition.

    With a personal passion for natural foods herself, Philippa knows that a lot of issues that animals are treated for at the vets can be corrected with diet. Unfortunately, like doctors, vets are often influenced by 'the big guys' in pet food - not always the best solution.

    With this in mind, Hanleys asked us to create a brand that reflected their honest and natural passion for animals and nutrition.

    APPROACH
    Hanleys have a simple approach for decision-making within the business. They ask themselves: 'What's best for the animal?'

    We extended this approach to our task, creating a proposition of 'Doing the absolute best for your animal' - through diet, owners can see a visible difference in the appearance, energy and performance of their animals, sometimes within days.

    Our proposition was supported by our brand values:
    • The lightest touch - Ingredients as close as they can be to what dogs should be eating.
    • Smaller is better - feed them less, feed them best.
    • Know your sources - reliable and trustworthy food sources that reflect integrity.
    • Put each animal first - what's best for the animal.
    • Act with love -celebrate the bond between people and animals.

    We also knew that:
    • People consider their animals to be part of the family
    • Trusted advice is the most important driver of choice
    • Pet food trends follow human trends

    Read more

    0 0
  • 11/07/18--22:15: Framingham

  • Design: Milk Brand Agency
    Creative Director: Ben Reid
    Design Director: Sarah Melrose
    Project Type: Produced, Commercial Work
    Client: Framingham
    Location: New Zealand
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    CONTEXT
    Framingham is a small yet highly regarded vineyard known for delivering quality sustainable and organic wines. They pride themselves on being bold and original, combining knowledge and innovation to create wines that traditional Marlborough vineyards wouldn't dare.

    Our brief was to update the brand and the iconic 'F' symbol, capturing the character of the winery with packaging that differentiated Framingham from the pack.

    APPROACH
    First we met with people at the winery to find out what makes them tick - from the charming woman at the cellar door, to the romantic viticulturist distraught at impending rain, and the winemaker with a passion for punk and rock & roll. Once we had a good understanding of their passion and commitment, we began to form a clearer impression of the winery's character as a whole.

    To make Framingham stand out from the crowd, we then translated this character and their brand values into our design approach.
    • Perfectionist - we considered every single design detail
    • Bold - we added an element of rock & roll
    • Free - we were experimental in our expression
    • Non-conformist - we didn't conform to traditional wine cues
    • Iconic - we wanted to create something truly individual and distinctive
    That said, we were also acutely aware that the category has its own language. So while challenging the norms, we still needed to be sophisticated, genuine and 'un-gimmicky' in our approach.

    Read more

    0 0
  • 11/07/18--22:16: Framingham F Series

  • Design: Milk Brand Agency
    Creative Director: Ben Reid
    Design Director: Sarah Melrose
    Designer: Anthony Hos
    Project Type: Produced, Commercial Work
    Client: Framingham
    Location: New Zealand
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Foil

    CONTEXT
    Framingham is a highly regarded vineyard known for delivering quality sustainable and organic wines. They pride themselves on being bold and original, combining tradition and innovation to create wines that traditional Marlborough vineyards wouldn't dare.

    The F Series is the winery's depth dive into their experimental nature. A chance to unleash and produce high quality artisanal wines that satisfy the winemakers themselves, without apology. Every varietal is short-run only and strictly limited edition - when it's gone it's gone.

    Our brief was to give these distinctive wines the design and identity they merited, while staying true to the Framingham masterbrand.

    APPROACH
    Less was most definitely more. Because we were dealing with wines of such bold flavours and aromas, we decided to go minimalist - and let the wine speak for itself.
    Read more

    0 0
  • 11/07/18--22:19: Swee!

  • Design: Anthem
    Creative Director: Spencer Ball
    Project Type: Produced, Commercial Work
    Client: RedMart Singapore
    Location: Singapore
    Packaging Contents: Soya Sauce, Sausages, Ham, Coffee, Scouring Pads
    Packaging Substrate / Materials: Polythene, Paper
    Printing Process: Flexo

    Basic, good value packaging does not have to look cheap when there is a great story to tell!

    Swee! is a brand of everyday basics by RedMart, Singapore’s premier online grocer. The brief was to create a new brand for value-seeking shoppers, for a range of simple, no-frills products from Soy Sauce to 3-in-1 Coffee and Kitchen Sponges.

    The Anthem design team drew inspiration from Singapore's heartland, the utilitarian aesthetics of high-rise housing estates and the atmosphere of neighbourhood wet markets. So the pack design exudes a pragmatic but cheerful personality, to bring a bit of happiness to even the most simple product. The Swee! logo comprises a Singapore HDB block, with a straight-forward thumbs-up. The labels also include thoughtful design motifs created by Singapore's pioneer architects in public housing projects. Anthem also coined the brand name ‘Swee!’ - a Singlish expression that roughly translates as ‘Works Perfectly!’

    The range is sold exclusively on RedMart.com, so on-screen presence was the primary consideration for the pack design.

    Read more

    0 0
  • 11/07/18--22:20: R.I.P. to Chiyoizumi Brewery

  • Design: Fukuda Design and BARBE
    Project Type: Concept
    Location: Okinawa, Japan
    Product: Kosyu project
    Packaging Contents: Sake of Awamori
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Letterpress printing

    Chiyoizumi Brewery of Awamori was in Okinawa,Japan. the brewery was closed due to various circumstances in the year 2013, Awamori production stopped, and it was officially closed down in 2018.

    Dressed in all white, the packaging portrays a traditional Japanese funeral where white symbolize of lamentation and grief.

    Although it seemed that "Chiyoizumi brewery's Awamori" is familiar to the local residents and been drunk, disappeared from the world, but the Awamori which remained a little in the warehouse that became a scrapped house. This project was created to rethink Awamori culture, breathing new life into sake of Awamori.

    Read more

    0 0
  • 11/07/18--22:21: Barren River Distilling Co

  • Agency: Thirst Craft.
    Creative Director: Matt Burns
    Project Type: Concept
    Location: Glasgow, Scotland
    Packaging Contents: Bourbon
    Packaging Substrate / Materials: Glass

    Thirst Craft tell the misunderstood story of Barren River’s Bourbon

    Barren River. The name’s an ugly injustice. This much-maligned river used to carry bourbon from Glasgow, Kentucky down to the New Orleans to get acquainted with the big wide world. The fruitfulness of a river so ill-named was a story Thirst just had to tell with this American Bourbon range.

    Bringing this tale to life, Thirst turned to old-American inspired hand-drawn lettering to create a heavily textured design. De-bossed waves and a bespoke die cut represent the river’s flow, while a monogram and secondary label adds a final touch of detail and depth to the design. Proof you should never judge a river by its name, but you should always judge a Bourbon by its bottle.

    Read more

    0 0


    Design: Emi Renzi
    Project Type: Concept
    Location: Buenos Aires, Argentina
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium package
    Printing Process: serigraph premium

    Craft beer inspired by the poem by Jorge Luis Borges: "El oro de los tigres" (The gold of the tigers).

    It belongs to a series of beers inspired by great authors of literature and music. It has three flavors of beer: Amber Lager, IPA and Scottish.Jorge Francisco Isidore Luis Borges Acevedo (Buenos Aires, August 24, 1899-Geneva, June 14, 1986) was a scholarly Argentine writer, considered one of the most prominent of the literature of the twentieth century. He published short essays, stories and poems. His work, fundamental in the literature and the universal thought, in addition to the object of meticulous analysis and multiple interpretations, excludes all dogmatism.
    Read more

    0 0
  • 11/08/18--21:37: Vina Luciano

  • Design: NovaBrand
    Project Type: Produced, Commercial Work
    Client: Winery Mineralovodskiy
    Location: Rostov-on-Don, Russia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Vina Luciano is a sparkling wine drink of straw color with a pleasant aroma and harmonious taste. It is recommended for dessert dishes, fruits, appetizers and young cheeses.

    The idea of the label is suggested by the drink itself — an aethereal, elegant solution, based on typography with romantic floral motifs woven into it, reveals its essence in the best way.

    Read more

    0 0
  • 11/08/18--21:38: Nicotine Gums Packaging

  • Design: Karan Gautam
    Project Type: Student Project
    School: MIT Institute of Design,Pune
    Course: Product design
    Tutor: Prof. Samson Mathai
    Location: Pune, India
    Packaging Contents: Nicotine gums
    Packaging Substrate / Materials: Plastic
    Printing Process: digital printing

    When we talk about quitting smoking, it's a very difficult process that requires a lot of efforts, guidance, support and most importantly will power. A lot of smokers volunteer to actually quit smoking and a lot of them actually resume it after quitting. There's a very less population of people who have successfully quit smoking forever. Now the main area of my concern was, what makes smokers to not quit smoking or to get back to it?
    And as I researched and inquired about it, I came to know that there are triggers that induce the wish to smoke, in people. And these triggers are very common and appear within our everyday surroundings.

    For example, craving the taste of a cigarette, smelling cigarette smoke, handling cigarettes/lighters/matches, seeing people around smoking, LOOKING AT CIGARETTE STACKS AT SHOPS AND EATERIES AROUND etc. These triggers are experienced at a daily basis. There have been steps taken to aware or ensure that people don't smoke, like writing SMOKING IS INJURIOUS TO HEALTH AND MAY CAUSE CANCER on cigarette packs, and ADVERTISEMENTS and all.

    But do they really work? And if they do, then till what extent? Now the question/thought that provoked me to work in this direction was, if these these things trigger the brain to smoke, then why cannot certain things trigger the brain not to? So I came across these nicotine gums that claim to help people quit smoking. But how do people believe it? What about these nicotine gums do convince them? How should they approach them? Do these nicotine gums really hit their brains in the right way?

    Thinking about these questions I came up with the idea to redesign the nicotine gums packaging in a way that it hits smokers right in the eyes, trigger them to not smoke, motivate them or say or make them feel in a particular positive way.

    Read more

    0 0
  • 11/08/18--21:38: Etemad Nuts

  • Design: Taha Fakouri
    Project Type: Produced, Commercial Work
    Client: Etemad Nuts
    Location: Qom, Iran
    Packaging Contents: Nuts
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    This design is adapted from a simple expression that if you notice our daily life includes alot of mistakes and at the end of the day we say to ourselves 'no problem, we will restart and act better' . It means that with sunrise a new day starts and we will have a life with a new thoughts.

    Accordingly the sunrise in the design means a restart and content of the packing is shown through the sun which indicates a new start and a better quality in nuts productions arena that happens in the high quality ETEMAD brand. By using this expression ETEMAD is trying to restart production of high quality nuts compare to other rivals. If we look at nut's design and packing it's obvious that all of them consist of various and different colors. But in new ETEMAD design for decreasing the costs and also having a new design style , it's tried to use single color shapes and a suitable compound resulted a good design.




    0 0
  • 11/08/18--21:45: Shabo Classic

  • Agency: Abracadabra
    Art Director: Georgii Kuznetov
    Project Type: Produced, Commercial Work
    Client: Shabo
    Location: Ukraine
    Packaging Contents: Sparkling Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Screen printing

    Shabo’s centuries-old winemaking traditions were at the basis of foundation in 2003 of Shabo Wine Company, a Ukrainian winemaking complex. The company is engaged in grape growing, processing, production, and sales of alcoholic beverages made from selected grapes only.

    Shabo is one of the oldest terroirs in Europe. Company produces Shabo-branded noble beverages at own production facilities located in the immediate proximity of Shabo vineyards.

    Read more

    0 0
  • 11/08/18--21:45: Beekman 1802 Artisanal Jams

  • Agency: Bear Design Co.
    Designer: Paul Engel
    Project Type: Produced, Commercial Work
    Client: Beekman 1802
    Location: Schenectady, NY
    Packaging Contents: Jam/Jelly
    Packaging Substrate / Materials: Glass jar
    Printing Process: Digital printing

    With over 20 SKUs in their line of artisanal jams, Beekman 1802 had various style of label incarnations throughout the years that needed to be redesigned. The more recent designs they liked were transparent labels to see more of the jams and jellies, which stood out from the competition. We worked with them on streamlining all of the jars in the same fashion but quickly realized that like their other packaging, the brand itself wasn't center stage. For the last iteration which they have today, the logotype was moved to the center frame and made slightly bolder. The flavor now had a new home with a similar hierarchy to the ounces and grams. These new layouts we designed have been rolled out slowly in the last year, so we decided there is enough to share the project we started some time ago.

    Read more

    0 0
  • 11/08/18--21:46: RN Chocolatier

  • Design: HUMAN
    Project Type: Produced, Commercial Work
    Client: Rodrigo Noriega
    Location: Mexico City
    Packaging Contents: Chocolates
    Packaging Substrate / Materials: Paper, Aluminium
    Printing Process: Screen Printing and Foil stamping

    RN is a Mexican design and furniture gallery located in La Roma, one of the most affluent districts in the heart of Mexico City. To celebrate another year of its foundation, they are launching a collaboration with a renowned chocolatier.

    We were tasked with creating a minimal and luxurious packaging that celebrates this collaboration. The design proposal is based on a sober composition that focuses on the foil at the bottom, we wanted with this element to reflect the care in the making of each chocolate, plus each flavor has a distinctive element making consistency with the packaging and the texture of the 3 flavors, orange, hazelnut and cocoa nibs.

    The result, a luxurious packaging line with a simple and timeless approach.

    Read more

older | 1 | .... | 428 | 429 | (Page 430) | 431 | 432 | .... | 458 | newer