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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 11/12/18--19:58: Veresi Beer

  • Design: Kelemen Miklós
    Project Type: Student Project
    School: Corvin Artschool
    Course: Graphic Design
    Tutor: Judit Tóth, Réka Holló-Szabó
    Location: Budapest, Hungary
    Packaging Contents: beer
    Packaging Substrate / Materials: Paper, cardboard, glass
    Printing Process: Digital printing

    Veresi Sörmanufaktúra is a micro brewery making premium craft beer. Like many craft breweries, Veresi started in a garage as well, but now it stepped into the professional world with fresh and creative ideas. The brewery creates small quantities of mostly pale ales, mixing the fresh western styles with old and traditional European roots.

    The brand identity’s archaic elements reflect on the tradition liking work process of the company. The illustrations are depicting traditional materials and processes, but the symbol of the company is very modern and fresh, resembling an open mind towards creativity and experimenting.

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  • 11/12/18--19:58: cuvée GAZOU

  • Design: VERRI
    Project Type: Produced, Commercial Work
    Location: Limoux, France
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Le Choix du Vin, wines of independent owners and winemakers, wishes to update the vintage GAZOU while keeping his icon, the cat. After reflection, VERRI imagines and applies new codes for this vintage.

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  • 11/12/18--19:59: COCO's Christmas Bars

  • Design: Freytag Anderson
    Artist: François Mangeol
    Project Type: Produced, Commercial Work
    Client: COCO Chocolatier q
    Location: Edinburgh, UK
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper

    Edinburgh-based COCO Chocolatier launches limited edition Christmas bars. We meticulously craft our portfolio of contemporary chocolate with the world’s finest cocoa, before enveloping them in original designs by independent artists. We will never compromise, so expect excellent quality, sublime taste and distinctive packaging with every bar.

    Gold, Frankincense & Myrrh Dark Chocolate – the most luxurious chocolate bar available! Smooth 61% single origin dark chocolate infused with frankincense and myrrh oils and dusted with edible gold.

    Christmas Spice Milk Chocolate – single origin 40% milk chocolate spiced with cinnamon, cardamom, nutmeg, star anise, cloves & allspice. True flavour of Christmas!

    ARTWORK
    COCO’s uncompromising attention to detail doesn’t stop with the chocolate; the design of our packaging is as important.

    François Mangeol is the artist behind both Christmas bar wrappers. Paris-based Mangeol has a distinctive geometric black and white style. His elegant artworks are showcased in exhibitions around Europe including MAMCO Geneva.
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  • 11/12/18--19:59: COCO's Drinking Chocolate

  • Design: Freytag Anderson
    Artist William LaChance
    Project Type: Produced, Commercial Work
    Client: COCO Chocolatier q
    Location: Edinburgh, UK
    Packaging Contents: Chocolate drink
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    COCO’s drinking cocoa with difference
    Edinburgh-based COCO Chocolatier launches new collection of 3 drinking chocolate tubes featuring unique flavour combinations, single origin ethical drinking chocolate and bespoke artworks by award-winning William LaChance.

    COCO’s uncompromising attention to detail doesn’t stop with the chocolate; the design of our packaging is as equally important. Through collaborating with local and international artists, we have created a commercial platform that supports and champions artists. Expect bold and daring designs that can excite, stimulate and inspire.

    ARTWORK
    William LaChance – Listed among top 500 artists from the United States born 1966 or after, William LaChance is an American painter and professor of painting and art history born in St Louis, MO. William LaChance's pictures are associations of displaced forms and colors cribbed from graphic design, fashion, art history and nature itself cobbled together using a variety of methods and materials from painting and printmaking to assemblage and sewing.

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  • 11/12/18--20:00: Florbela

  • Design: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Quinta da Mariposa
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, label paper
    Printing Process: Stamping, imprint, varnish

    Florbela, a wine that honors the extraordinary woman highlighting the feminine sensuality. The poet Florbela Espanca, as a female figure, was the motto for the illustration developed by the creative team. The eroticism is one of the most innovative and important features of Florbela's poems. It gave rise the creative concept, with unique representative elements. The necklace of pearls, a face inclined, the naked shoulder and the wild flowers that draw the hair in an explosion of sparkling and vigorous brilliance.

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  • 11/12/18--20:00: Nymph

  • Design: Amoth
    Project Type: Produced, Commercial Work
    Client: Zufanek distillery
    Location: Prague, Czech Republic
    Packaging Contents: Absinthe, alcohol beverage
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing

    Special batch of distilled absinth.
    Distilled by Žufánek Distillery according to an original recipe, created solely for Absintherie Prague. The spirit was then placed into glass barrels for maturing. Three years later, the final beverage was bottled. In accordance with manufacturer tradition, the spirit with all its ingredients and herbs originate in Czech Republic and are 100% natural.

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  • 11/12/18--20:01: Convent Carmen

  • Design: Nueve
    Project Type: Produced, Commercial Work
    Client: Calma Ventures
    Space Design: Francesc, Rifé Studio
    Photography: David Zarzoso, Convent Carmen, Violeta Loba
    Location: Spain

    CONVENT CARMEN is a new cultural and gastronomic space born in the neighborhood of the same name, El Carmen of València. Located in the old Carmelite convent of St Joseph and St Theresa, Convent Carmen is defined as an open space both to the locals and newcomers, a convent open to the community where they can participate in different cultural and gastronomic events.

    We have designed a logo in black and white, where the letter T is transformed into a cross through a neon green dot as a referential symbol to the physical space that once was a convent.
    A brand with two versions (horizontal and vertical) to adapt itself to different application needs.

    Thus we have a visual system dominated by the use of the reticle, typography, photography, positive and negative and a point of color. The color helps us separate the different areas: green for cultural events, red for everything related to their gastronomic offer, blue for the future hotel, etc.

    The typographic family chosen for the development of the brand and the pieces is Commercial Type's Druk, sans serif and bold, in several versions, condensed or extended. As a complementary typography we have Schick Toikka's Chap, a classic but contemporary font that refers us to the reconversion of this religious space now open to the citizens.

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  • 11/12/18--23:31: Goods Room - Easy Tube

  • Agency: choice.studio
    Design: Erik Musin, Aleksey Zadorozhnyi
    3D: Timofei Popandopulo
    Packaging Content: Shampoo, sauce, baby food, jam
    Location: Russia


    GOODS ROOM — technological brand from Russia. The mission is to simplify our life with creative and innovative products. The main direction — siliconic tubes for liquid products.

    Compact shape enables to carry some necessary liquids around, for example — shampoo for the gym. Optimal volume solves a problem for tourists in long travels and short trips. Because of high-quality materials it’s save
    to use even for childish nutrition.

    Our studio had a plan to create a logo and unique shape for this company, to fit it together in one concept. Our team was inspired by simple things from the world around us. That’s why the stone’s shape became a foundation of this brand, as something compact, strong and reliable.

    Shampoo, sauce, baby food, jam — thanks to GOODS ROOM you can just take it with you in any quantity without limitation. It’s easy to use, to transport, to squeeze — that’s what we call EASY TUBE.​​​​​​​
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  • 11/13/18--20:33: Alpina

  • Design: AVC (Agency of Visual Communications)
    Project Type: Produced, Commercial Work
    Client: DAW
    Packaging Content: Paints and varnishes
    Location: Minsk, Belarus

    The promotion of a new Alpina line, optimized for the local market in order to strengthen the position of the brand in its new segment.

    Alpina is one of the leading brands of the German company DAW.

    Products manufactured under the Alpina brand (enamels, varnishes, water-dispersion paints) and represented on the Belarusian market since 2014 in a high price segment gained the recognition and trust of customers.

    The agency managed to preserve the integrity of the brand perception, to create a logical framework of identification within a wide range, to emphasize properly the benefits of new products with the help of illustrations, renovated claims and icons.

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  • 11/13/18--20:34: EatFit

  • Design: Brandon
    Project Type: Produced, Commercial Work
    Client: EatFit
    Location: Brighton, UK
    Packaging Contents: Protein chicken
    Packaging Substrate / Materials: Plastic tray and cardboard

    Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon.

    Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are high in protein, with clean ingredients and green traffic lights indicating low fat, sugar and salt.

    Samworth Brothers, which makes chilled foods for supermarkets including Tesco and owns sports-supplement company SCI-MX, asked Brandon to design a brand and communications strategy that would unite the culinary and fitness sectors.

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  • 11/13/18--20:34: Vibs Creams & Soups

  • Design: Raúl Fernández Rincón
    Project Type: Produced, Commercial Work
    Client: CoolVega Company
    Communication & Marketing Manager: Carmen María Gómez Abad
    Location: Murcia, Spain
    Packaging Contents: Vegetable creams & soups
    Packaging Substrate / Materials: Plastic Bottle and Cardboard
    Printing Process: Offset

    It is an innovative line of creams and soups made exclusively with vegetable ingredients. They do not contain additives, nor sugar. The challenge of this work consisted in being able to incorporate a natural and traditional image and at the same time modern in some containers with a surface for very little design.

    To do this, some die-cut cartons were designed that fit the tubs but do not hide the product. For the customer, it is very important that the texture, color and creaminess of the cream and soup in the supermarket are clearly visible, so the packaging should not prevent this. After making numerous adjustment tests on the die, moisture tests were carried out with the chosen cardboard. The problem with ecological cardboard is that it does not carry a varnish, it absorbs a lot of humidity. These products need to be constantly refrigerated. The paper hue tests were satisfactory.

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    Design: HOUTH
    Project Type: Produced, Commercial Work
    Packaging Content: Spirits
    Client GQ Taiwan
    Bottle 3D modeler: 陳彥安
    Bottle manufacturer: W春池計畫 / W Glass Project
    Printing: 山山印刷 Demitri Kuang
    Location: Taipei, Taiwan

    "GQ Good Drink Series - A Why Not Lab Production" is the latest work of the GQ team "Good Drink" (GD), and cooperates exclusively with Glenfiddich Granfidi Winery to find three young and promising worlds. The champion bartenders, including GN Zhan Jiaen, Victor Yang Yibin and Jeffrey Zhang Xunjin, turned the bar into the "Why Not Lab" R&D room with the theme of "A Why Not Lab Production". It took nearly a year to create three models. Ingredients, flavors, aromas and textures are all filled with amazing handmade bottled cocktails.

    Impossible development room
    Among the three new styles of bartenders, the three bartenders added a variety of singers from Scotland's Glenfiddich 15 year single malt whisky, Taiwan's local brewery Spring Vodka, rum and vodka. Natural ingredients and spirits are prepared. In order to highlight the impossibility of the challenge, this bottle of wine is specially designed to promote the "Spring Pool Glass" of green energy recycling glass, with more than 30% recycling. Glass material, semi-manual process, custom-made new bottle with both experiment and fashion.

    Taking the three world-class champion bartenders from Taiwan as the starting point for the development of the impossible color, fragrance and taste, the old medicine cans and the ancient experimental chain gold paintings were brought into this main visual concept.
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  • 11/13/18--23:14: Urbanist


  • Design: Repina Branding Agency
    Project Type: Produced, Commercial Work
    Packaging Content: Ceramic granite
    Location: Russia

    The "Urbanist" company sells materials from stoneware: ceramic granite, large-format tiles and a mosaic ceramic-granite. The corporate identity is fully built on the granite stoneware. This is a black and white minimalistic and brutal identity in combination with ceramic granite patterns.

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    Agency: La Fonda Gràfica
    Designer: Oriol Piferrer
    Project Type: Produced, Commercial Work
    Client: La Selvaseria
    Location: Girona, Catalonia (Spain)
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Paper label
    Printing Process: Digital printing

    Visual identity for Selva Brutale Ale craft beer. «Les Puntuals» (The punctuals) serie is designed for when at some points of the year La Selvaseria brewery offers limited editions of new seasonal beers. Selva Brutale is the first one and its strong point is the hops, which gives it a fruity character. New flavours on the dot for craft beer lovers.

    La Selvaseria craft beer is produced in La Selva region (Catalonia). This year Selva Brutale has achieved the Girona Excellent quality label in toasted beers category, a punctual flavor that offer a good content inside and outside the bottle. Proud of this award, in La Selvaseria know how to share it…one Selva Brutale please!

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  • 11/14/18--22:10: Aiόra Wine Series

  • Design: The Birthdays Design
    Project Type: Produced, Commercial Work
    Client: Moschopolis Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Offset printing, Foil Stamping (white)

    Aiόra is the latest wine series of Moschopolis Winery. This greek word’s meaning derives from the name of the ancient Greek celebration for god Dionysus but is also a word equal for relaxation through levitation,as it is literally a synonymous word with swing. Instead of illustrating a narrative of this word, it has been chosen a perspective which doubts what is to be physically ascended, an oxymoron which brings a set of levitating rocks, the bigger standing and supported over the smaller, a floating synthesis, an overall metaphor in redefining what is known in what is familiar.

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  • 11/14/18--22:11: TASTY - chocolate snacks

  • Design: Diana Klyuchnikova
    Project Type: Student Project
    School: HSE Art and Design School
    Course: 3
    Tutor: Ivan Vetrov
    Location: Moscow, Russia
    Packaging Contents: Chocolate bars
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Have you ever tried dark chocolate with chips? «Tasty» are the chocolate snacks with many unusual flavors (popcorn, chips, caramelized rice, cardamom etc.) that are made for people who want to try something new and exciting! Maybe it's time to take a fresh look at chocolate?

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  • 11/14/18--22:13: Army of Russia Batteries

  • Design: Vladimir Shmoylov
    Project Type: Produced, Commercial Work
    Client: TROPHY
    Location: Moscow, Russia
    Packaging Contents: Batteries
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing

    I used the colors of the Russian flag and the angles of inclination of the elements forming the star in the package design. The series includes 2 sizes AA and AAA (finger and little finger), in packs of 2 and 4 pieces each. This is a joint project of the brand TROFI and JSC Voentorg, operating of a license from the Ministry of Defense of the Russian Federation. On sale in Russia since November 2018.

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  • 11/14/18--22:14: Canned Bible

  • Design: Zsolt Kolcsar
    Photographer: Balazs Metz
    Project Type: Student Project
    School: Media & Design Department
    Course: Graphic Design Master
    Tutor: Szigeti G Csongor
    Location: Eger, Hungary
    Packaging Contents: Seafood
    Packaging Substrate / Materials: Can, carton
    Printing Process: Digital printing

    Packaging design for Canned Bible. The inspiration comes from the the most well-known biblical characters like Adam the fist man, Moses the wise and Noah the salvator. The fishes are illustrated as mythical creatures.

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  • 11/14/18--22:15: Lan Qiao Hua

  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Noodles
    Packaging Substrate / Materials: Plastic

    This noodle is made of buckwheat. The quality of buckwheat depends on the origin of buckwheat. Our buckwheat comes from the best buckwheat producing area in China.

    In order to highlight this point, we integrate the characteristics of the place of origin into illustration.

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  • 11/14/18--22:15: Solem Agua Fresca

  • Agency: The GRO Agency
    Creative Director: Kelly Criswell
    Designer: Ever Salgado
    Project Type: Produced, Commercial Work
    Client: Solem
    Location: Los Angeles, California
    Packaging Contents: Agua Fresca
    Packaging Substrate / Materials: Plastic bottle
    Printing Process: Digital

    The opportunity for Solem Agua Fresca’s US launch was to create a fresh and strategic brand positioning complete with reimagined packaging. As the foundation for our positioning, we crafted a compelling brand story introducing a new brand mascot “Tlaloc” as the Aztec god of water and abundance. Tlaloc connects the deep tradition of Agua Fresca in Mexico with compelling, refreshing and fun graphics that own the shelf and entice consumers. The new positioning is celebratory, inspiring, and deeply rooted in Mexican heritage.

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