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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 11/20/18--21:34: 100 ANYS

  • Design: Pagà Disseny
    Project Type: Produced, Commercial Work
    Client: Cellers Domenys
    Location: Sant Jaume Dels Domenys - Tarragona- Spain
    Packaging Contents: Cava
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Offset And Hot Foil Stamping

    Special edition of the 100 Anys cava to commemorate the effort, work and passion of all men and women who have helped to fulfill this centenary of the cooperative of Sant Jaume dels Domenys.

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  • 11/20/18--21:34: Old Tom Gin 1821 St. Andrews

  • Design: Andrey Antoshkin
    Project Type: Produced, Commercial Work
    Client: Old Tom Gin Company In St. Andrews Ltd.
    Location: Ukraine
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle, Paper

    Created an identity, labels design, and also glass bottle design for the luxurious Old Tom Gin 1821 St. Andrews & Old Tom Gin Company In St. Andrews Ltd.

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  • 11/20/18--21:35: AXE - new gifting range

  • Design: PB Creative
    Project Type: Produced, Commercial Work
    Client: LYNX
    Location: Brighton
    Packaging Contents: Toiletries
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital printing

    AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative.

    In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB Creative was also tasked with taking the brand’s gifting proposition in an exciting new direction, with a distinctive design that would disrupt the category while remaining true to the brand’s core identity.

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  • 11/20/18--21:35: Calm & Stormy

  • Company: Quest Beverages
    Project Type: Produced, Commercial Work
    Location: Melbourne, Australia
    Packaging Contents: Sparkling Mineral Water
    Packaging Substrate / Materials: Aluminium Can

    Calm & Stormy Sparkling Mineral Water was born from our quest to change the future of beverages. We aim to help people live a healthier lifestyle by providing better-for-you drinks. We aim to help the planet by using more eco-friendly packaging.

    We source our pristine Australian Spring Water from deep beneath a dormant volcano, in the central highlands of Victoria. During a 30 year journey, rain water filters through volcanic rock, becoming infused with natural minerals. For our fruit juice blends, we source locally grown fruit; Blood Orange from Griffith, Tasmanian Raspberry from the Derwent Valley and Pink Lady Apple from Officer.

    We package our mineral water in a tall slimline 300ml can for the environmental benefits and for a better consumer drinking experience. Aluminium cans have a much higher recycling rate than plastic and can be infinitely recycled. In fact, 75% of the aluminium ever produced is still in circulation today. In turn, we avoid using nasty plastic bottles that are polluting our planet. Cans also have the benefit of cooling down quicker, staying cold longer and retaining the carbonation for longer.

    Calm & Stormy delivers a design and product that stands out in the crowd. Presented in a matte black and pastel colours, a tall slimline can, with minimalistic graphics reversed out to subtly reveal the natural aluminium beneath. The back of the can educates consumers on the unique quality and source of our spring water through a short but engaging story. The benefits of using cans is communicated creatively through the use of simple icons.

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  • 11/20/18--21:52: Lesters

  • Design: Agency lg2
    Project Type: Produced, Commercial Work
    Packaging Content: Sausages
    Location: Montreal, Quebec, Canada

    Lesters was founded in 1931 in Montreal. More than 85 years later, the time had come to refresh its branding so that its packaging stood out from the competition on grocery store shelves. Thanks to a refreshed, dynamic graphic identity and a nostalgic but entertaining photographic approach, the brand celebrates its heritage in the spirit of “fun food.”

    The logo was slightly updated but maintains its vintage feel. The story-driven photos featuring the products are complemented by a colourful, structured design system that ensures Lesters distinguishes itself on crowded store shelves.

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  • 11/20/18--22:53: From Nature Dried Fruit

  • Design: Nio Ni
    Project Type: Produced, Commercial Work
    Packaging Content: Dried fruit
    Location: Taiwan

    From Fruit Nature, the client wants to present the original fruit of dried fruit, and after thinking about the market difference and the challenge of self-illustration, I decided to paint the light fruit that I saw with brilliant colors.

    The rolling type of the side waves symbolizes the fluttering of the dried fruit water, which also allows consumers to quickly attract attention. After touching the package, the paper can be found to have different touches. It uses 230P high-color painting paper and four-color printing on the printing. Characteristic silver, water light, hot stamping, the characteristic silver of the background highlights the meticulousness of the illustration.

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  • 11/21/18--23:02: San Zhu Liang

  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Oat drink

    Oat drink has great benefits for women's health. Butterfly symbolizes metamorphosis so we integrate butterflies, faces and oats to form visual images.

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    Design: Omdesign
    Project Type: Produced, Commercial Work
    Client: Quinta Maria Izabel
    Location: Matosinhos, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: High reliefs, stamping, screen printing, gloss varnish

    The view over the Douro Valley is one of the most breathless landscapes one can experience. Quinta Maria Izabel, an emblematic estate located in the Douro Demarcated Region, the first in the world, is no exception. Now, you can assess it, since their scenery, once portrayed in a painting the brand affectionately keeps in their estate, was transposed to the labeling of Quinta Maria Izabel 1001 wine, by the hands of Omdesign.

    As the painting was offered by a close friend, this project was a reward of this pleasant gesture. Sharing a bottle of wine is also a synonym for friendship.

    Quinta Maria Izabel 1001 wine has this particular name because there were made precisely 1001 bottles of Quinta Maria Izabel Grande Reserva wine. Nothing more, nothing less.

    Showing the shapes of the Douro Valley throughout contrast, textures and reliefs, both the painting and the label enhance the important meaning of the Douro River thru the colour associated with passion, wisdom, magic and grandeur. The special painting that Quinta Maria Izabel keeps in their estate was perfectly transposed to the labeling, with all of its special details, as well as the magnificent and premium aspect that it conveys. In order to reproduce it without loosing its texture, squareness, brightness and deepness, Omdesign chose a background fine paper with 3 different layers, to accurately mirror the painting and its components, namely the shapes and frame.
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  • 11/21/18--23:06: Rokoko

  • Design: Funky Business
    Art-director: Ilya Tumaikin
    Designer: Sergey Ryadovoy
    Food Photography: Feel Factory agency
    Project manager: Anna Raskova, Yulia Ugrumova
    Project Type: Produced, Commercial Work
    Client: PRODO
    Location: Ekaterinbug, Russia
    Packaging Contents: Chicken
    Packaging Substrate / Materials: Plastic

    The PRODO group of companies, the largest agricultural manufacturer in Russia, appealed to branding agency Funky Business to redesign its Rococo brand.

    The agency was tasked to make the product more attractive to target audience — people who value the quality of ingredients for homemade dishes. We achieved this with a new visual packaging concept. Food photography has become an important design element. On the packages we created patterns of ingredients for cooking. This kind of food-styling awakens imagination: spices, fruits and vegetables, invite to experiment and amaze guests with Rococo.

    The product line “Kitchen of the World” takes its name from recipes of the famous regions of the planet. Dishes are presented on plates, allowing you to present exquisite products in your kitchen. Laying out ingredients, post-cards from different locations and finished product allows to expand the line and add new recipes from around the world.

    We concentrate on USP: «Rococo» is not just a high-quality chicken product, it is a refinement in cooking. We combine the original cursive font and minimalism. We retained recognition for loyal customers and gave the brand opportunity to speak the language of a modern person and meet their needs. Important information is presented on the front, selling the product in literally seconds of reading.

    New Rococo packaging is example of how the right visual concept can tell a story and highlight product on the shelf. We get the image of a premium, exquisite and high-quality product, which it is.

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    Design: 7428DesignStudio
    Chief Designer: Kerwin Jhang
    Project Type: Produced, Commercial Work
    Client: Skin Voyage
    Packaging Production: Haoli Packaging Co., LTD.
    Location: Taipei, Taiwan
    Packaging Contents: Natural Soap

    Packaging Substrate / Materials: Paper、 Handmade Boxes
    Printing Process: Printing Olala、 Flexography、 Gold stamping、 Spot Varnish


    To promote Taiwan's local new brand and jointly develop packaging design for international high-end products with customers.

    While execution the project, we define the uniqueness and value of VOYAGE in the marketing, concepts including styling, color, touch and idea of packaging design.

    The packaging has a low-profile and minimalist visual design. surface like a smooth velvet film touch. interlocking pattern of circles conveys the soapy foam. The product made from 17 in one of natural ingredients, printing on box cover, It's bold and confident that consumers can count on me choose VOYAGE.

    Useful grade nano gold foil which is blended into soap used as a black and stylish gold color foil design hardcover gift box and accompanying small box, offer different choices for home or travel, presenting the scientifically developed high-end cleansing soap brand VOYAGE.

    VOYAGE in French means to travel. We hope to bring relaxation and comfort to your skin, and let your skin get closer to nature.

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  • 11/21/18--23:09: Detox Wine

  • Design: Abracadabra
    Project Type: Produced, Commercial Work
    Client: Vinuri de Comrat
    Location: Chisinau, Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Digital printing, Screen printing

    This is probably one of the most interesting projects that we developed this year, together with a Vinuri de Comrat company. Our compaby developed naming, brand strategy and label design.

    We thought to write a big description of the project, but then we just posted photos. We think that comments will be unnecessary here.

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  • 11/21/18--23:09: Kabaki Kenyan Purple Tea

  • Agency: The GRO Agency
    Creative Director: Kelly Criswell
    Designer: Danny Lang
    Project Type: Produced, Commercial Work
    Client: Kabaki Kenyan Purple Tea
    Location: Los Angeles, California
    Packaging Contents: Cold Tea
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital

    Previously, this product was simply called “Kenyan Purple Tea” and was only sold online. The challenge was to create branding and establish a visual identity that reaches the target consumer for the national retail launch. We rebranded this product as Kabaki, established a new branded look and story around its superior antioxidant and other therapeutic benefits. We developed a backstory of sustainability and development aid to Kenyan tea farmers and communicated the story through all launch vehicles (packaging, website, sell sheets, POS, sampling booth, etc).

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  • 11/21/18--23:09: That Hippie Co.

  • Agency: Our Revolution
    Creative Director: Jen Doran
    Senior Designer: Ash Lower
    Project Type: Produced, Commercial Work
    Client: That Hippie Co.
    Location: Sydney, Australia
    Packaging Contents: Health Food Supplements, Tablets, Tonics
    Packaging Substrate / Materials: Glass Bottle, Labels

    That Hippie Co. is an independent Australian health company. They produce sustainable, vegan and organic products to help consumers look after their gut-health. Their products provide consumers the opportunity to access new-age health rooted in old world wisdom to live a more healthy, holistic life.

    Our Revolution was engaged to develop the new packaging design for the range while thinking about the potential to introduce additional products into the portfolio.

    Jen Doran, Creative Director at Our Revolution, said: "That Hippie Co has a distinctive tone-of-voice that needed to be reflected with equally distinctive packaging design. We explored the world of a ‘hippie’ and sought to combine the aesthetics of their environment with the meaning of taking care of your gut health.

    The lava lamp was symbolic for visually representing gut health. The soft, slow moving shapes provided a visual language that spoke to the product, benefit and brand.”

    Andrew Doenicke, Director at That Hippie Co, said “We are delighted with the new look for That Hippie Co. The packaging design is a reflection of our brand. Our Revolution understood our brand vision and is helping us to fulfil our ambition by setting the right foundation for future growth.”

    Since the new design has launched, the brand is now distributed nationally across Australia through leading health food stores and is continuing to grow.
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    Design: Ostecx Créative
    Graphic Designer: Iwona Przybyła
    Illustrator: Tomasz Biernat
    Art Director: Sébastien Ploszaj
    Copywriter: Mariusz Łowczynowski
    Project Type: Produced, Commercial Work
    Client: Toruńskie Wódki Gatunkowe
    Location: Toruń, Poland
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass bottle

    A new series of pure vodka made from single grain spirits created by Toruńskie Wódki Gatunkowe has hit the market in packaging designed by our agency. Potato, wheat, barley, rye – each with an individual character and exceptional taste sensations. The minimalist design of the labels emphasizes the nature of the product – created by Toruń's rectification masters from high-quality ingredients.

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  • 11/21/18--23:10: YNOIR 18K Earphones

  • Design: Visual ID
    Project Type: Produced, Commercial Work
    Client: YNOIR
    Location: Stockholm, Sweden
    Packaging Contents: Earphones
    Packaging Substrate / Materials: Cardboard, paper

    Visual ID designed these luxury earphones as well as developing the brand and visual identity. The unique Y-ornament is sculpted from a single piece of metal and plated in rosé, white & yellow gold which then is secured by hand on textile-wrapped cords and high-performance earbuds.

    Since YNOIR was on the pricier side we made the packaging look and feel great as a gift, figuring that both men and women could buy them for themselves and their partner.

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  • 11/21/18--23:11: Camino — Mitad

  • Design: Workship
    Project Type: Produced, Commercial Work
    Client: Camino Mitad
    Location: Barcelona, Spain
    Packaging Contents: Wine, Cheese, Charcuterie, Honey
    Packaging Substrate / Materials: Glass Bottle, Cardboard
    Printing Process: Hot Foil + Digital Printing

    Camino Mitad is the story of a small family-company that gathers the richness of Navarra in Spain in form of simple and good quality products. It is the adventure of three siblings united by the same values: respect for small-scale producers, their commitments, and deep-rooted connection to their origin and their own passion for food and drink.

    Workship was asked to work on Camino Mitad naming and visual identity as well as the packaging materials for the different products. Part of the project consisted in art directing photographic content that was used in both online and offline story telling.

    We also developed their website site, online store, and social media narratives.

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  • 11/21/18--23:11: The Hungry Gardener

  • Design: Frank Aloi
    Illustrator: Maya Stepien
    Project Type: Produced, Commercial Work
    Client: The Hungry Gardener
    Location: Australia
    Packaging Contents: Plant Seeds
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Passionate grower and gardening author, Fab Capomolla - aka ‘The Hungry Gardener’ decided to move to Italy for a year with his family - to reconnect with his roots and discover the secret to growing food the Italian way.

    Passionate about ‘growing your own’ - as growing your own ensures it’s totally organic, a range of seeds was developed. On his food discovery journey, Fabian visited Patisserie’s, Gelateria’s, Cafe’s and La Trattoria’s. The packaging was designed to reflect his journey… paying tribute to the Italian heritage. The type direction was influenced by the typography seen throughout the Italian countryside. Illustrations were specially created to communicate this Italian feel - combining with bright colours to add a contemporary touch to the vintage designs.

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    Design: Quentin Delègue
    Project Type: Concept
    Location: Lyon, France
    Packaging Contents: Bottle
    Packaging Substrate / Materials: Glass
    Printing Process: Gold foil stamping

    I recently realized a fictitious packaging project for a Berlin brewery. A simple but easily identifiable graphic system that applied to the labels helps to unveil a unique beer collection. The production site is located in the district of Friedrichshain, and the challenge has been to transmit what makes visually the essence of this place. A cultural melting pot of times and social origins that results in colors, shaping and dissonant typographies which assembled form an harmonious identity.

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    Design: Everland
    Senior Creative Artworker & Photographer: Martin Højer Kofod
    Senior Project Manager & Production Manager: Ole Kruuse
    Project Type: Produced, Commercial Work
    Client: Carlsberg Sweden
    Location: Sweden
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle

    Winter is coming, which means a new season of powder runs and cross-country skiing. Together with Carlsberg Sweden, Danish shopper design agency Everland created this limited edition Carlsberg Export Pilsner sold exclusively at after-ski locations across Sweden.

    The design is a tribute to the fantastic scenery Sweden has to offer. The mountain motives and minimalistic colour scheme gives the bottle a clean and Nordic touch that is as refreshing as the air on the slopes.

    Enjoy this tribute to the Swedish winter alps after a great day of powder runs. Skål!

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  • 11/25/18--22:07: Organic Republic

  • Agency: Feedback Brand Consulting & Design
    Client: San Silvestre Organics
    Location: Lima, Perú
    Project Type: Produced, Commercial Work
    Packaging Contents: Fruits and vegetables Puree
    Packaging Substrate / Materials: Aluminum foil bag
    Printing Process: Flexography

    Organic Republic is a new brand of 100% organic puree of fruits and vegetables, free of preservatives and additives, for babies and toddlers. Their goal was to enter the main supermarkets and organic stores in Lima, so the agency's job was to design a modern and striking packaging, different from the standard category .

    We use a white background to transmit the purity of its production, creating a fun and friendly image where the main characters are small animated fruits and vegetables with expressive looks. We use real photographs combined with illustrations to give them movement and differentiate them by colors according to the stages: 3, 6 and 12 months.

    The font used is fun and with movement, very readable and easy to identify. The back panel shows in an organized way, from a review of the characteristics and benefits of organic food to preparation tips, as well as nutritional and legal facts.

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