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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 11/29/18--00:44: Pareidolia

  • Design: Loonatiks Design Crew
    Project Type: Produced, Commercial Work
    Client: Figalian Land
    Location: Athens, Greece
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital printing, Blind emboss

    Figalian Land asked us to design a label for their Extra Virgin Olive Oil. When we asked them the reason they wake up every day and do what they do, the answer was “We want anyone who buys our olive to feel just how we were feeling us kids, playing around the olive trees and get that taste of innocence.

    We named the product after the word Pareidolia. Pareidolia // Ancient Greek παρα (para, “alongside, concurrent”) // εἴδωλον (eídōlon, “image”) a psychological phenomenon in which the mind responds to a stimulus, usually an image or sound, by perceiving a familiar pattern where non exists .

    Pareidolia can cause people to interpret random images, or patterns of light and shadow, as faces, something kids do often with their imagination. Our design solution was to give the definition of the word, on the label and to emboss an olive tree trunk, in this way the consumer can travel back in time and play with his imagination, just as he was doing in a young age.

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  • 11/29/18--00:45: WEST

  • Design: Thirst
    Project Type: Produced, Commercial Work
    Client: WEST Brewery
    Location: Glasgow, U.K.
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    WEST Brewery has built its reputation on a Glaswegian Heart, German Head attitude and an eclectic set of brands. With its first foray into cans, Thirst were set the challenge of uniting existing, established brands (St Mungo and WEST 4) and new, never before visualised ones (GPA) under the WEST umbrella. Their solution? Colour.

    WEST’s red, black and white brand colours are famous in both the on and off trade. Thirst leveraged this powerful palette, along with graphic devices, to create a cohesive can range.

    With three brands to tackle, Thirst first created a striking new style for GPA then crafted the existing WEST 4 brand to match. Finally, they isolated St Mungo’s more traditional brand assets to give a 360 degree can experience and allow it to fit in visually with this modern, minimalist look.

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  • 11/30/18--01:54: Horse Power Oatmeal

  • Agency: Opus B Brand Design
    Designer: Arkadiusz Tkacz
    Project Type: Concept
    Location: Poland
    Packaging Contents: Food

    Masculinity is being challenged today. Men have to compromise and forego many manly habits. Among other things they must alter their food choices. Diets have to be now light and healthy.

    Yet men want food that is virile and simple. It should provide first and foremost raw power and energy, the very attributes of manhood. There should be plenty of it to squash hunger. Finally it should be natural and homey.

    Oatmeal meets all three criteria perfectly. For centuries it was popular in Scotland, Scandinavia, the Baltics and Easter Europe, before we forgot how nutritious and healthy it is. It was a source of strength and stamina both for men and horses.

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  • 11/30/18--01:54: Juice & Lab

  • Agency: NERO ATELIER
    Creative Director: Yohanes Raymond
    Designer: Raymond
    Project Type: Produced, Commercial Work
    Client: Juice & Lab
    Location: Los Angeles, CA
    Packaging Contents: Juice Detox
    Packaging Substrate / Materials: Glass Bottle

    The trend of detox juice diets has been growing recently. Many new types of diets were introduced into the community. Some are based on science, some are based on mere experience. One type of diet that began to be famous in the community is a type of detox diet. This diet is claimed to be able to accelerate the detoxification process so that it helps expel toxins in the body. Some people may feel better after running a detox diet, not a few who claim detox diets make them feel fresher and more energetic. Digestion becomes smoother and the tongue becomes more sensitive to taste.

    This can be caused because you don't eat foods that are "heavy" for digestion. Meat, fast food, high-carbohydrate and fat foods, all overload your digestive tract. When you do not eat these foods at all and switch to only eating fruit vegetables (especially in liquid form), you may feel your body becomes lighter and fresher. Smoother digestion is also due to the fruits you consume, increasing fiber intake certainly helps the digestive system work better.

    Juice & Lab from Los Angeles, CA with experience in serving detox juice drinks issued a new product called Jus. And they asked us to help them in building a brand that is dynamic, elegant, youth but still simple so that the market can be well received. The concept of detox juice combines fruit and vegetable choices chosen for health. The main idea of using fruit and vegetable illustrations using vibrant colors - modern makes this product more standout and catchy on the market.

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  • 11/30/18--01:55: Alderlea Vineyards

  • Design: Hired Guns Creative
    Project Type: Produced, Commercial Work
    Client: Alderlea Vineyards
    Photographer: Sean Fenzl
    Location: Canada
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Alderlea Vineyards is a pioneer among Vancouver Island wineries, renowned for their commitment to top-shelf wines and consistently considered one of the top wineries on the Island.

    When the winery sold in 2017 to Zachary Brown and Julie Powell, Hired Guns was tapped to take on the rebrand, to refresh the look of Alderlea’s packaging to better reflect the world-class wines they produce, to seek an innovative way to showcase their core lineup and high-tier products through distinctive, minimal design elements, while remaining focused on the wines.

    The design for Alderlea’s core lineup is clean and minimalist, the silver-foil logo highlights the bottle contents, using the wines themselves as design elements. Each design in Alderlea’s core lineup features striking, crisp type and design elements on a clean, white palette; balanced designs for balanced wines.

    Matrix, one of the winery’s special releases, is a complex blend of fully-ripened red varietals and features an equally complex design. Intersecting circuits represented with thin, silver foil represent the subtle complexity of the wine while the geometric typeface with humanist influences bridges the gap between cold minimalism and warm organics.

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  • 11/30/18--01:55: Boreal Cannabis Corp.

  • Design: HeadMade Design & Co.
    Project Type: Concept
    Location: Joinville, Brazil
    Packaging Contents: Cannabis Tea
    Packaging Substrate / Materials: Cardboard box, Plastic Stand up Pouch, paper bag, sachet
    Printing Process: Flexography, Offset, Foil stamping

    Boreal is a company located in Alberta - Canada, where the use of recreational marijuana is legalized. It is a company responsible for the micro-cultivation and processing of handmade cannabis.

    The symbol developed for the logo refers to a fractal - a drawing in the snowflakes - making a direct connection with the northern (cold) region where the company is located. In addition, the elements that make up the symbol, when viewed together, form the silhouette of Cannabis.
    In this way, a clean symbol is presented, modern and easy to assimilate, but it is full of meaning.

    The lettering, on the other hand, has simple and geometric traits, with details that bring personality and allow to apply only the typography when necessary.

    For the packaging concept, we adopted Cannabis tea as a product suggestion, and developed a clean language with the botanical illustration of marijuana leaves.

    The use of white and the green tone of identity, coupled with the logo in metallic gold finish, position the product for a value-added market. The presentation of the product in two configurations - sachet and stand up pouch, make the marketing of the product versatile and offer variety to the final consumer.

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  • 11/30/18--02:00: Mickiewicz Family Vineyard

  • Agency: Opus B Brand Design
    Designers: Paweł Frej, Maria Nowak
    Project Type: Produced, Commercial Work
    Client: Mickiewicz Family Vineyard
    Location: Poland
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    The family business is the family’s passion
    The Mickiewicz family has been producing light and unpretentious wines for years. It is truly a work of passion - all family members have regular jobs and they come to the vineyard literally after hours.

    Fine wine, dirty galoshes
    Their enormous enthusiasm and hard work have been the inspiration for the packaging design. We introduced wellies as the brand icon. They illustrate perfectly the Mickiewicz’s commitment to producing wine.

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    Design: Ryan Trayte
    Project Type: Produced, Commercial Work
    Client: Pueblo Vida Brewing Company
    Location: Tucson, Arizona, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum Can
    Printing Process: Shrink Sleeve

    Pueblo Vida Brewing Company took advantage of the low cost of beer can packaging, releasing limited run, special edition IPA cans at a brisk pace. Saywells Design Company has produced over 50 unique can designs since Fall, 2016. Since every can is purchased exclusively from the tap room, we have the luxury of bypassing typical conventions for establishing brand consistency that you'd see at a bottle shop. We push all the specs and logos to the back, leaving the front of the can free for unexpected, abstract designs inspired by the beer, by art, or by nature. Can releases are usually in pairs, every week or two. Sometimes we bring back favorites, but there is always at least one new can every release.

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    Design: Pond Design
    Project Type: Produced, Commercial Workswe
    Client: Malmö Chokladfabrik
    Location: Stockholm, Sweden
    Packaging Contents: Chocolate, confectionery
    Packaging Substrate / Materials: Flowpack

    Malmö Chokladfabrik is a super-premium chocolate brand with a rich past and history. Although it was considered a classic brand, it was suffering from growing competition and a somewhat outdated feel. That all changed when the brand was acquired by two enthusiastic brothers, which, for the last few years, have been completely transforming it. With new range launches, a complete re-branding, a communication overhaul and a new, award-winning design, the brand is now again winning the hearts of chocolate connoisseurs all over the Nordics.

    Previously targeting mainly upmarket retail venues and specialty stores, Malmö Chokladfabrik wanted to expand its product portfolio. The mission was to launch a new, attractively-priced premium subrange that will appeal to a wide, mass-market consumer group and will enable an international expansion.

    High-market brands are moving today into the territory of mass-luxury and are becoming more approachable to a wider audience. As a consequence, consumers expect to find a choice of products, from price-friendly to premium, and even super-premium, at their local supermarket. This is certainly the case for chocolate, where we have seen crafted, premium, pure and organic bars entering local grocery stores. Malmö Chokladfabrik, with its super-premium chocolate, is in a good place to make a move into the world of mass-market retailing.

    The design idea was to create a balance between indulgence and approachability. We used a seemingly “simple” flow pack and contrasted it with premium design elements. The result is a chocolate bar with an edgy, modern look and quality feel, with simplicity, elegance and presence. We used the letter Ö from the logotype as the name of the range. Instead of the two dots over the Ö, two horizontal “bricks” were place above the “O”, to connect the chocolate to the brick building of the old Mazetti factory in Malmö, where the brand has its roots. Both the chocolate bar and the packaging carry a striped pattern, a tribute to the chocolate factory’s chimney.

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  • 11/30/18--02:30: Jin Tang Yulu Tea

  • Agency: Ideando
    Design Guidance | Designer:Bosom
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese tea
    Location: China

    This gorgeous Chinese tea packaging has our eyes completely captivated. The colors and material used are what make this tea packaging truly stunning. The details immediately grab the attention of the recipient as a specially crafted work of art. The color scheme is bright and premium and is very visually appealing.

    Glass bell, amber thick
    The jade dew of Qiong Tai is elegant and graceful
    Gather thousands of people to gather ten thousand
    Osseous rosin of golden soup of Yao Chi
    Drunken Fairy
    Brilliant fragrance melts to win the blue water and rivers and the country
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  • 12/03/18--00:24: Wolfway

  • Design: Yasmin Provenzi
    Render of isotonic bottle: Natalia Emer Moschetta
    Project Type: Student Project
    School: Universidade de Caxias do Sul - UCS
    Course: Design
    Tutor: Tiago Zanotto
    Location: Bento Gonçalves, Brasil
    Packaging Contents: Isotonic, protein bar and mix of nuts
    Packaging Substrate / Materials: PET bottle, flow pack, stand up pouch

    This project was developed this year (2018), in the discipline “Packaging Design” from the Design course, the macro theme proposed was "Snacks to take..." and every student should deepen the theme choosing a niche market and develop a family of packages. I chose to create for the public practitioner of trekking, so that they could take a snack to eat during sports practice.

    The family of packaging which created consists of isotonic, protein bar and mix of nuts, which are foods that provide energy to the practice of trekking.

    The concept of my package is "Wolves", as these animals tend to walk in groups, respect the nature that is also your habitat, as well as trekking practitioners, who also practice the sport in groups and enjoy the spaces of contact with nature.

    The visual identity was created from the concept of "Wolves", hence the name chosen for the family of packaging was "Wolfway" meaning "way of the wolves". The brand also has a tagline to reinforce the meaning "their instincts, their ways".

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  • 12/03/18--00:25: I Masi

  • Design: BREAK DESIGN
    Project Type: Produced, Commercial Work
    Client: Cavit
    Location: Milan, Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    Cavit is a consortium of cooperatives. Among its members it counts over 4.500 winemakers and it is a major player in the wine production of Trentino, Italy. “Maso” is its premium line: real “cru” wines linked to a limited territory that is suitable for the production of specific grape varieties. It is aimed at a target of connoisseurs, to be reached mainly in wine bars.


    It was necessary to restyle the packaging emphasising both the quality of the product and the strong connection between each wine and its terroir.

    Minimalism was the most effective way to achieve elegance and premiumness. At the same time, subtraction allowed to give more emphasis to each one of the elements in golden lamina used to tie wines to their terroir: antlers for “Maso Cervara” (from the deers or “cervi”, that came to feed on vine shoots); mulberry leaves for Maso Romani (from plants growing next to the vineyards, in an area rich in biodiversity); and a tower for Maso Toresella (from “torre”, the tower that characterize the ancient farmhouse or “Maso”, in Italian). The white wines have been differentiated with bright colours, recalling those of white grapes, whereas the red ones kept darker tones.

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  • 12/03/18--00:25: Beauteas

  • Design: Effie Zoumpouli
    Project Type: Student Project
    School: AKTO Art & Design
    Course: Brand identity and Packaging
    Tutor: Nikoletta Antonopoulou
    Location: Thessaloniki, Greece
    Packaging Contents: Green Tea with flavours (tea bags)
    Packaging Substrate / Materials: Bio-degradable carton
    Printing Process: Digital printing

    This holistic project consists of the many elements which comprise the visual identity and further communication of a green tea brand. Τhe study of the target group of the brand was taken as a starting point as well as the specification of the unique selling point of its products. So the trade-naming of the brand, Beauteas, came as an association to the target consumers' base which was planned to be specifically millenial women. Furthermore, aiming to a deeper engagement of this group, each tea variety was decided to be represented by a worldwide known female Youtube creator.

    The six youtubers were selected to be of diverse origins in order for the brand's spectrum to be broad and inclusive. Each tea variety consists of the combination of green tea with a native fruit of the country of origin of each youtuber and is depicted through colour- coding. The six young ladies became "tea ambassadors" and afterwards, characters who were illustrated. The inspiration for the illustrative style was found in female portraits of psychedelic posters of the seventies but was also infused with a contemporary and more sophisticated twist, in the sense that they were given some abstract superheroic features in the form of their accessories. Then, the packaging design followed and included the choice of the box, the colour palette and the application of the logo, the illustrations and the informational typography.

    Τhe tea packages were accompanied by bifold advertorial brochures for each tea variety and finally by some merchandise products that are in-line with the art direction of the brand.

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  • 12/03/18--00:26: September 15th

  • Design: Maestro Estudio
    Project Type: Produced, Commercial Work
    Client: La Santa Bebidas
    Location: San José, Costa Rica
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass
    Printing Process: Foil

    Inspired by one of the most troubled areas of the south of the capital of Costa Rica, a new drink is born.

    What's Unique?
    We designed with an origin, the drink had to have an origin, in this case a neighborhood of San Jose

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  • 12/03/18--00:26: Kiwi Manuka Mānuka Soap

  • Design: Kevin Lam& Charlene Chan
    Project Type: Produced, Commercial Work
    Client: Kiwi Manuka
    Location: Brisbane, Australia
    Packaging Contents: Manuka Soap
    Packaging Substrate / Materials: Aluminium Pouches
    Printing Process: Digital Printing, Hologram Foil

    The Kiwi Manuka soap range packaging and product identity was designed aiming to provide a clean yet sophisticated product experience to the user.

    The silver pouches with hologram foil text links with each other presenting a delicate and iconic look. An icon was developed to complement the main ingredient of the soap - the range of herbaceous oil. The colour scheme was selected from the Colourplan chart, each soap is represented by a different colour. The earthy and elegant colour scheme brings out the natural hand made element in the soaps.

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  • 12/03/18--00:27: The Humanism

  • Design: Mary Vinogradova
    Project Type: Concept
    Location: Ukraine
    Packaging Contents: Book
    Packaging Substrate / Materials: plastic, tracing paper, film
    Printing Process: Screen printing, laser printing, airbrush

    This book is the author's interpretation of humanism, which was built on the study of terms visualisation. What do we know about a human? How to be humane? The book can't be an answer, however all the questions were visualized in it. The concept consists of the contrast of medieval knowledge and modern information noise. An element of modernity was complemented by a plastic transparent cover with white paint applied on it.

    In the project were used significant dates of humanism in the world; some collages, based on ideas of Albrecht Dürer's woodcuts and also linear illustrations of scholars who studied the problems of mankind.

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  • 12/03/18--00:27: HYPE

  • Design: Nadine Gracias
    Project Type: Student Project
    School: Srishti Institute of Art Design and Technology
    Course: Visual Communication and Strategic Branding
    Location: Bangalore, India
    Packaging Contents: Detergent Bar
    Packaging Substrate / Materials: Sustainable packaging - Card Paper
    Printing Process: Digital Printing

    Hype is a detergent soap bar used by local communities, as a daily ritual to wash their clothes. The overall theme of the project was Indian. Since the theme was Indian based, I thought of incorporating warli art. Warli painting is a style of tribal mostly created by the tribal people from the North Range in India. This tribal art was originated in Maharashtra, where it is still practiced today. After some research, I decided to narrate a story within my design, so show the routine of a day of a community who washes clothes.

    Since the locals usually wash the clothes, and it is more of a rural and traditional way of washing clothes. Now a days many people use washing machines and rarely hand wash. Here is a product aiming to get back the traditional ritual of washing clothes and connecting stories of the users.

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  • 12/03/18--00:28: Good Night Milk

  • Agency: Gutsulyak.Studio
    Art director, Designer: Yurko Gutsulyak
    Illustrator: Polina Omelchenko
    Project Type: Produced, Commercial Work
    Client: Molokija
    Location: Toronto (Canada) and Kyiv (Ukraine)
    Packaging Contents: Milk
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Good Night Milk, milk taken from cows at night, is notably tastier. It contains special supplements proven to aid sleep and reduce anxiety, makes ones feel like in childhood. It is a novelty in Fairy Milk series. The design challenge was to develop the existing series but have its own logotype for the new product. It was important to keep folklore style and atmosphere of fairy tales. This time the main character, fairy cow, stays behind the scenes and only moon horns decorated with copper bells are visible.

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  • 12/03/18--00:29: TopShelf

  • Agency: Supply
    Design Direction: Emma Rogan
    Project Type: Produced, Commercial Work
    Client: TopShelf
    Location: Auckland, New Zealand
    Packaging Contents: Artesian dips and condiments
    Packaging Substrate / Materials: Plastic
    Printing Process: Seven Colour Digital Printing

    A family owned company, TopShelf make delicious artesian dips and condiments, free of preservatives and from the best ingredients. Looking to evolve their brand they undertook an energetic but off-brand packaging refresh that ultimately led to poor visibility on shelf and a loss of perceived quality. This resulted in a sharp decline in sales, delisting from supermarkets and an eventual phone call to Supply for help.

    Working closely with the team at TopShelf we initialised a series of workshops to identify their market, and the values of both the product and the brand. From out of these insights we built a design-led strategy, and developed a packaging system that embraced what makes TopShelf unique; natural, batch-made, local, honest, a premium staple and artesian.

    In collaboration with designer Emma Rogan, we created a concept of artful plating presented through bespoke brush marks, natural ingredient accents that suggest taste, and crafted typography. Finally we placed the product in all clear packaging resulting in a product that consumers could see and trust, with a strong shelf presence.

    TopShelf quickly experienced a 430% increase in sales within four months of the new packaging launch without any supporting traditional marketing. They’ve been restocked into supermarkets, and have been gaining rapid momentum through new placements.

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  • 12/03/18--00:29: Calavera

  • Design: Oveja & Remi
    Project Type: Produced, Commercial Work
    Client: Calavera
    Location: Mendoza, Argentina
    Packaging Contents: Pisco
    Packaging Substrate / Materials: Glass
    Printing Process: Digital

    Calavera searches in the deepest and most mysterious places of Argentine history to find the inspiration needed for the creation of one of the first piscos made in this country.

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