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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 12/09/18--22:32: Mageze

  • Design: Date of Birth
    Image Visualisation: 3D2D
    Project Type: Produced, Commercial Work
    Client: DPP
    Location: Melbourne, Australia
    Packaging Contents: Topical Magnesium Products
    Packaging Substrate / Materials: Plastic, Cardboard
    Printing Process: Digital Printing

    Mageze is magnesium-based product range that provides effective relief for sports strains and general muscle aches and pains. The Mageze team were seeking clarity in messaging and strong shelf presence to make it easy for their customers to find what they need. We positioned the brand with a clean and striking look and feel – utilising white and a bright splash of orange to evoke health and vitality and ensure a strong shelf presence against its competitors. We designed a clear identity system that included unique icons used on each product to distinguish their different uses and applications across a branding system.

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  • 12/09/18--22:32: Gastropolis Food Market

  • Design: formascope design
    Conceptual idea, design: Karen Gevorgyan
    Conceptual idea: Armenak Grigoryan
    Copywriting: Ani Gevorgyan
    Sound design: Vardan Harutyunyan
    Voiceover: Edward Gregory
    Project Type: Produced, Commercial Work
    Client: Gastropolis
    Location: Yerevan, Armenia
    Packaging Contents: Food

    Challenge
    Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.

    Idea/solution
    The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.

    We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.

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    Design: A plus M
    Project Type: Produced, Commercial Work
    Client: NKB
    Location: Stockholm, Sweden
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Aluminium

    NKB is an epic craft brewery located in Ekerö. Ölgäris is Sweden’s fastest growing beer community for women and non-binary. After a creative workshop, possible names and styles of beer was suggested to the community and voted for. Fir Fox Sake, Amber Ale was the clear winner. The brief was to design a label that matched the name and combined both brands harmoniously. Elements of the forest as well as a few foxes were introduced into NKB’s design. The brand colors of Ölgäris gave the label a warm inviting manner. The result was a beer for everyone to enjoy!

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  • 12/10/18--20:18: 1000 Lakes

  • Manufacturer:
    Project Type: Produced, Commercial Work
    Client: 1000 Lakes
    Location: Poland
    Packaging Contents: Honey
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    1000 Lakes is a packaging for a polish honey. It is prepared for product which is in a general sale. This packaging is very simple, decorated with gold gentle pattern on the black background. What is more you can see the jar with honey without opening the packaging. This is possible because of special cuts the in the box. This solution is not only the packaging. Is very creative way to decorate product and make it more noticeable. This packaging took 3rd place in International Paper Packaging Stars 2017.

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  • 12/10/18--20:19: Kefir

  • Design: Fiala & Sebek
    Project Type: Produced, Commercial Work
    Client: Groupe Lactalis / Mlekarna Kunin
    Location: Prague, Czech republic
    Packaging Contents: Milk products
    Packaging Substrate / Materials: Complex / Tetra Top
    Printing Process: Flexography

    A redesign of Kunin Kefir range. The creative idea works with a simple, farmer's style design to highlight the key Kunin brand's attributes of honesty, purity and gently processed product. Even a client uses an industrial type of packaging, the simple design combined with the hand crafted illustrations evokes the natural character of the product. One of a key role plays the illustrated product story on a back panel.

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  • 12/10/18--20:19: Yperterra

  • Design: Noon branding+design
    Photographer: Thanos Kartsoglou
    Project Type: Produced, Commercial Work
    Location: Thessaloniki, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing, Foil Stamping, Embossing

    The territorial horizons of the Estate Seitanidis, were the inspiration for the design and the abstract illustration on the two labels for the white and the rose wine. The name of the wine “Yperterra”, which means “the Hyper Land”, symbolises the mineral richness of the soil that shapes the characteristics of the wine and the aromas of the nature surrounding the vineyards.

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  • 12/10/18--20:20: Svenska Glassfabriken

  • Design: M.Hummel-Gradén
    Project Type: Produced, Commercial Work
    Client: Svenska Glassfabriken
    Location: Sweden
    Packaging Contents: Ice Cream
    Packaging Substrate / Materials: Plastic

    Who doesn't like ice cream? It puts a smile on your face on a blue monday, so there is always room for some ice cream.

    When the new brand, Svenska Glassfabriken (Swedish Ice cream Factory) was launched, the packaging was created to bring your mind to those hot summer days.

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  • 12/10/18--20:21: Festiva | Food Truck

  • Design: Emily Lipps
    Project Type: Student Project
    School: Ball State University
    Location: Muncie, IN
    Packaging Contents: Mexican Food

    Inspiration
    After researching Festiva as a company, I found that they are inspired heavily by Mexican culture. So I decided to start my research there.

    Research
    After beginning my research into Mexican culture, I got stuck on one culture event in particular, Dia de los Muertos. This holiday was all I needed to find to begin the identity of my food truck.

    Identity Design
    I used a sugar skull shape to fit Festiva within because of Festiva's strong ties to Mexican culture. Since I was strongly inspired by the holiday Dia de los Muertos, it only seemed fitting to base the identity on the important holiday.

    Packaging
    For the packaging, I wanted to create a dynamic design that appeared differently on each item while still having the same look and feel as the other packaging and the food truck itself. Since Food Trucks are part of the street culture I decided to give my design an up-classed graffiti feel.

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  • 12/10/18--20:21: Chilli Point - chilli jerky

  • Design: Amoth
    Project Type: Produced, Commercial Work
    Client: Chilli Point restaurant
    Location: Prague, Czech Republic
    Packaging Contents: Jerked beef
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    The product was manufactured for Chilli Point - a unique local chilli restaurant and shop in Prague, specializing on spicy world modern cuisine and a wide variety of chilli products (marmalade, sauces, chocolates, fresh or dried chilli peppers etc). А unique feature of the product is it's special spicy flavor, achieved by the usage of natural dried chilli pepper Trinidad Moruga Scorpion.

    The label design guidelines – to avoid typical aggressive solutions based on dominant of red color for the chilli products package design.

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  • 12/10/18--20:21: Perfume Velement

  • Design: Veronika Kulish
    Project Type: Produced, Commercial Work
    Client: Vitamax
    Location: Russia
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Glass bottle, Plastic, Paper
    Printing Process: Foil stamping, Digital printing

    Velement - perfume line consisting of 5 elements. Each of them has a component acting on a subconscious level, since in the human brain the emotional zone and the zone of smells are closely interrelated. The mission is to create an attractive packaging for women's perfume, with a reflection of the contents.

    Flowers - are considered the symbol of each name of the box on which they are depicted. For example, that in China the elegant orchid flower symbolizes: spring, harmony, refinement, elegance and protection, wealth, as well as friendship, love, beauty, feminine charm.

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  • 12/10/18--20:22: Mas La Roca

  • Design: Bulldog Studio
    Project Type: Concept
    Location: Spain, Barcelona
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Mas la Roca is a young wine from Domenech i Vidal, a traditional winery from DO Penedès in Catalonia.

    To create engagement with new target, and young "drinkers" we create a design that provides elegance, a bit of modernity and create focus in the lines. The lines are stamped to create figure / background with the wine itself

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  • 12/10/18--20:22: Pugnus

  • Design: Bulldog Studio
    Project Type: Produced, Commercial Work
    Client: Bodegas Murviedro
    Location: Spain, Barcelona
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Offset and Stamping for labeling

    Pugnus is a second range of wines for Bodegas Murviedro. The name provides from the Latin "pugna", in spanish it minds: "war". the wars that were carried out centuries ago by the conquest of the territory, where today they are his vineyards.

    The design was made it to create a new range of products, more visual, more minimal with touch of elegance and glam. We develop the design using just one stamping and one dry blow, without inks.

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  • 12/10/18--20:22: Crowmoor Cider Rebrand

  • Agency: Bluemarlin
    Creative Director: Katie Eaton
    Project Type: Produced, Commercial Work
    Client: Sinebrycoff
    Location: New York, USA
    Packaging Contents: Cider
    Packaging Substrate / Materials: Aluminium

    International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market.

    The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling drinkers. To stay relevant, Crowmoor needed to assert its commitment to craft and heritage without seeming stuck in the past. Bluemarlin’s strategic solution lay in a new positioning that played upon the legends of Crowmoor’s original brand story, infusing it with a refreshingly humorous twist.
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  • 12/10/18--20:36: Cactus Girl

  • Illustration: Hao Hao
    Project Type: Produced, Commercial Work
    Client: FANXI Shop
    Packaging Content: Cosmetics
    Location: China

    This is an illustration of two "Cactus" skin care products presented 2017 under the invitation of cosmetics brand FANXI Shop.

    Hao Hao is in charge of illustration part, this cooperation is only for illustration creative and drawing work, not including packaging design and drew a total of four directions from the draft, the final selection of two for further.

    From draft to finished draft, I am very happy FANXI Shop team's trust, drafting changes are also very smooth, is a very happy cooperation.

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  • 12/11/18--00:45: 21º

  • Design: Pavla Chuykina
    3D visualisation: Pavel Gubin
    Project Type: Concept
    Location: Melbourne, Australia
    Packaging Contents: Alcoholic Cocktails
    Packaging Substrate / Materials: Glass bottle

    Are you gonna celebrate your 21st birthday? If so your cake can be special. Make a wish, blow out a candle, fill glasses and say Cheers! And your birthday wishes will come true.

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  • 12/12/18--02:09: Children’s Book

  • Design: Denis Izotov
    Project Type: Produced, Commercial Work
    Location: Moscow, Russia
    Packaging Contents: Book
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing

    The book is called “Children’s Book” and written by Andrey Lysikov, a Russian music artist and poet, known by his stage name Dolphin.

    The illustrations are made by Denis Izotov and based on the drawings by Miron Lysikov, the son of the poet.

    Children’s Book” released by Livebook publisher in December 2018.

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    Agency: IDna Group
    Creative Director: Per Madsen
    Photo styling: Sidsel Rudolp
    Photo art direction: Robert/Boisen & Like-mindet
    Project Type: Produced, Commercial Work
    Client: Anthon Berg, Toms Group
    Location: Copenhagen, Denmark
    Packaging Contents: Chocolates

    It’s beginning to look a lot like Christmas

    Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products. Since Anthon Berg has taken ownership of the pink colour, we needed to combine this with the classic Christmas red, while giving the design a premium feeling, matching the quality and taste of the products.

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  • 12/12/18--02:14: Xmas Thanks Can

  • Design: Marco Inve
    Project Type: Concept
    Location: London
    Packaging Contents: Tote bag
    Packaging Substrate / Materials: Plastic label on Tin Can
    Printing Process: Digital printing

    A "Thank you" tote bag in a can.

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  • 12/12/18--02:14: Christmas Oquendo's Coffee

  • Design: Mara Rodriguez - Design
    Project Type: Produced, Commercial Work
    Client: Cafés Oquendo
    Location: Gijón, Asturias / Spain
    Packaging Contents: Coffee Limited Edition
    Packaging Substrate / Materials: Cardboard, Aluminium

    Christmas Limited Edition Coffee Packaging for Cafés Oquendo in Spain

    Funny and sweet design for this special coffee that will wake up your Christmas feeling. We have included an illustration of Santa Claus in a coffee cup carrying all the coffee to all the warm houses around the world.

    We have use a curly script font to make the design looks as an special edition, and we use navy blue for the background in order to differ a little bit from the typical red Christmas packaging.

    We have also design all the elements of the advertising campaign as sugar sachets, posters, display packaging and so on.

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  • 12/12/18--02:15: Solertia

  • Design: Dorian
    Project Type: Produced, Commercial Work
    Client: Finques Manyetes
    Location: Barcelona, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    Solertia was born in one of the most privileged Spanish lands, el Priorat, source of many of the most prestigious wines in the world. The respect for the terroir and the meticulousness in the production is the secret of the great quality of this wine.

    The image aims to recreate the exclusivity of the product with a delicate lace in the shape of a wine drop. A minimalistic yet elaborated design that communicates the quality of its essence.

    A few years later Petit Solertia completed the range. This product is the little brother of Solertia, and to design this younger and fresher version we opted for a less detailed illustration and a bright orange background.

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