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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 12/12/18--02:15: Au'some Foods Almond Butter

  • Agency: Design Womb
    Creative Director & Designer: Nicole LaFave
    Product Photography: Teri Lyn Fisher
    Project Type: Produced, Commercial Work
    Client: Au'some Foods
    Location: Washington, D.C. / Chicago, IL
    Packaging Contents: Almond Butter
    Packaging Substrate / Materials: Glass Jar, Paper Label
    Printing Process: Digital Offset

    Au'some Foods is a Washington ,D.C.-based company committed to crafting delicious high quality almond butter using no sugar or all organic natural sweeteners. Design Womb partnered to launch this brand from the ground up and delivered a complete branding package. This brand identity included the company's logo, iconography, and packaging design.

    These almond butters are packed with the super power of argan oil – commonly known as liquid gold. The visual identity plays on this super argan infusion through the use of bold powerful waves and gold metallic on clear labels. We used clever color blocking and negative space to capture a wave of product that peeks through the label design. Each almond butter uses a set of nutrition call out icons as well as custom flavor icons and color to identity each products' core sweetener type for shopper's and wholesale retailers.

    Our vivid and graphic art direction for this product photography further enhances the concept of a super power packed product with highly stylized jars and food, bold color, and liquid waves. Everything from the branding to the food photography touches on the brand's key strategy and positioning of what makes it unique in the market.

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    Design: Dorian
    Project Type: Produced, Commercial Work
    Client: Torres
    Location: Barcelona, Spain
    Packaging Substrate / Materials: Cardboard, glass

    Since its origins in 1870, Familia Torres has combined tradition and innovation to become the most admired wine and brandy company in the world. Our commission was to create a limited edition of its iconic brandy Torres 15, a tribute to the city of Barcelona.

    The image created matches the quality of this luxurious product with a detailed and elaborated illustration of Barcelona’s most recognizable buildings and a special attention to its finishes.

    The gift case is designed to recreate a large skyline by placing several boxes together, which provides a much bigger and attractive shelf effect.

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  • 12/12/18--02:17: Eriza

  • Design: Hiestudio
    Project Type: Concept
    Location: Tepatitlán, Jalisco, Mexico
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    A mixture of tropical fruits, alcohol and sugar are the necessary ingredients for "Las aguas locas" a popular drink in Mexico.

    A project developed in collaboration with Lettering artist Sergio Vargas.

    With Caribbean colors and fresh flavors, the packaging proposals were made for ERIZA "Delicious and Fresh flavored water that make people crazy and party mode"

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  • 12/12/18--02:18: Chase Vodka

  • Design: ShopTalk
    Project Type: Produced, Commercial Work
    Client: Chase Distillery
    Location: Brighton, UK
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass
    Printing Process: Digital printing

    ShopTalk proves just the tonic for British vodka brand Chase
    London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday. Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money.

    Chase, a family-run distillery that operates out of its Herefordshire farm, asked ShopTalk to create a brand identity that would bring cohesion to its range of vodkas and make a virtue of its field-to-bottle production values. The new brand and packaging design also needed to celebrate the Britishness of the farm, distillery and vodka and marry nostalgia with modernity.

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  • 12/12/18--02:19: The Broker

  • Design: Harcus Design
    Project Type: Produced, Commercial Work
    Client: Forest Hill Vineyard
    Location: Sydney, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper

    The 'day job' of the owner of Forest Hill Vineyard is a broker. Brokers are either jealously admired for their earning capacity or much maligned for their tactics.

    Our modern-day broker, inspired by Da Vinci’s ‘Vitruvian man’, moves in all directions to read the market, play the market, ride the ‘j’ curve, spin the wheel and dance the ‘soft shoe shuffle’. Our broker is also a connoisseur who blends art and science to develop a good deal, just like the owner of Forest Hill. The illustration is rich with visual puns and sly references to their shenanigans.

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  • 12/12/18--02:20: Five In The Morning

  • Design: Javiera Fernandez
    Project Type: Concept
    Location: Montreal, Canada
    Packaging Contents: Hair Care
    Packaging Substrate / Materials: Glass bottles

    Five in the morning is a self-initiated project based upon the fishing city of Valparaiso, Chile. The name a tribute to the people that are working at the crack of dawn to harvest fields. This line of product celebrates different hair textures and natural ingredients. The colourful bottles both help distinguish what hair texture the product is formulated for and take after the colourful homes along the Valparaiso skyline.

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  • 12/12/18--02:20: Ligurian Honey

  • Design: Harcus Design
    Project Type: Produced, Commercial Work
    Client: Maine Beach
    Photography: Mark Burgin
    Location: Sydney, Australia
    Packaging Contents: Body Care
    Packaging Substrate / Materials: Glass, Paper, Plastic

    A premium organic Ligurian Honey sourced from Kangaroo Island, secluded since 1884 from mainland Australia in the oldest bee sanctuary in the world, forms the basis of this body care range. Rich with calligraphic detail, the crisp white hexagonal boxing feature tactile black gloss UV highlights and gold foil on white embossed textured paper stock reflecting the Italianate and honey theme. Quality printing on rigid fully lined lidded boxes.

    The duo box is finished with custom bee ribbon. Custom gloss white metal bottles and embossed silver tins with accents of bright chrome on pumps and lids combine to create a premium and crafted effect.
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  • 12/12/18--02:29: KAAREM x Marou Chocolate

  • Design: Rice Creative
    Project Type: Produced, Commercial Work
    Packaging Content: Chocolate
    Location: Ho Chi Minh City, Vietnam

    For their fifth anniversary, KAAREM, the Saigon / New York based design and production studio, collaborated with Marou Chocolate, Vietnam’s premier pod-to-bar chocolate maker, to create a limited chocolate bar that brings together incredible flavors from Vietnam. Marou developed a chocolate highlighting in-season tamarind; the custom bar delicately balances the tart fruitiness of tamarind with creamy Bến Tre coconut milk.

    We sought to create a design which very simply represented the collaboration: exquisite handcraft, layering, draping, and pure forms. We invited Chuong Pham, Creative Director of KAAREM, to incorporate the studio’s pattern-making techniques into a wrapping that would have no tape or glue —only intricate cutting and folding. With no shortcuts, the team manipulated the paper to reduce seams and create dimension in its final form: a signature Kaarem triangle dress design.

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  • 12/12/18--22:56: GW:s Wine

  • Agency: GB Network
    Creative Director: Gustaf Boman
    Illustrations: Mikael Eriksson
    Project Type: Produced, Commercial Work
    Client: Tegnér & Son
    Location: Stockholm, Sweden
    Packaging Contents: Wine
    Packaging Substrate / Materials: Bag in box, paper, silver foil
    Printing Process: Foil stamping, embossing, varnish

    Sweden's most famous professor, criminologist and author, Leif GW Persson, has long criticized "celebrity wines". After much pressure, he has launched its very own red wine, and now comes the sequel with a white wine, bag-in-box (3 liter package).

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  • 12/12/18--22:57: Papà Scapolo

  • Design: ZBS BRANDS
    Project Type: Concept
    Location: Barnaul, Russia
    Packaging Contents: Pasta
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing

    Papà Scapolo — a new brand in the Italian market created by the studio ZBS BRANDS. A real Italian pasta, created especially for Italian bachelors with experience and packed in stylish black boxes. The name, legend and positioning of the brand were developed in the studio from scratch, taking into account the wishes of the client. In translation from the Italian papà scapolo — dad bachelor. On the back you can find a detailed recipe of one of the dishes of Italian cuisine. Appetizing photos on the front of the box is a natural photo of this dish, just like a cookbook.

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  • 12/12/18--22:58: Naturprodukt - Herb syrups

  • Design: LION brand & story
    Project Type: Produced, Commercial Work
    Client: Natur Produkt
    Location: Ostrava, Czech Republic
    Packaging Contents: Syrup
    Packaging Substrate / Materials: Glass bottle, Paper label
    Printing Process: Digital printing

    Made with respect and love, it may sound like a flock. But for syrups Naturprodukt it is not. On their own farms, the herbs, which are in bold combinations, grow on the basis of all these syrups. Manufacturing production produces a purely natural product. We have therefore chosen an unconventional approach to design with respect and love.

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  • 12/12/18--22:58: Cheong Kim Chuan

  • Design: Ellysha Syazana Binti Mohamed Azukarais
    Project Type: Student Project
    School: Limkokwing University of Creative Technology
    Course: Professional Design (Visual Communication)
    Tutor: Irene Tan
    Location: Cyberjaya, Malaysia
    Packaging Contents: Local Food-Biscuits, Dodols, Nutmegs, Cookies, Candies
    Packaging Substrate / Materials: Sustainable Paper, Glass Bottle
    Printing Process: Digital Printing

    Cheong Kim Chuan (C.K.C) is a traditional Malaysia’s brand that has established its name for over 70 years. The authenticites and delicacies of C.K.C’s has connected many generations regardless age. Malays, Chinese, Indians and many other ethnic groups have lived together in Malaysia for generations. All these cultures have influenced each other, creating a truly Malaysian culture.

    Therefore, the traditions-that-never-die in Malaysia is portrayed visually through illustrations that showing behind-the-scenes of food making. Practice of tradition is faded gradually over the years with the emerging of advanced technologies especially towards youth. By surfacing, ‘Practice of Tradition’ elements on the packaging, it will bring the nostalgic moment that has lost through time.

    The combination of traditional and modern can be seen through the choice of illustration style. Flat design with grainy effect are applied to give contemporary yet classic feeling to the packaging. The usage of colour schemes are carefully chosen from the analysis of colour trends over the past few years. Vibrant and bright shows youth and excitement which are added value in the packaging.

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  • 12/12/18--22:59: Shoji

  • Design: Karla Hanón
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 2
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: House Powder Paints, Brushes
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Packaging system for house paints inspired by the architect, Shigeru Ban. He is known for using paper as a building material because it’s low cost, recyclable, and replaceable. His work emphasizes sustainability and has little waste. I was inspired on Shigeru Ban’s focus on sus-tainability. The packaging uses easily recyclable paper. It features die cuts so that the customers are able to see the paint colors and bristles of the brushes. The opening system is composed of a pull up cap secured by twine, meant to provide an experience for the costumer when opening the product. The box structures are easy to carry and are stackable for display space and shipping purposes.

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  • 12/12/18--23:00: Das Fang

  • Design: Karla Hanón
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 2
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Shot Glass Set
    Packaging Substrate / Materials: Cardboard, Paper
    Printing Process: Digital Printing, Foil rub down Transfer, Die Cuts

    Background
    David Segall and Alex Chatam developed “Das Fang,” a set of four 1.5 oz shot glasses made of premium glass and shaped like giant wolf fangs. Both developers worked together to make drinking more fun and accessible. The concept and inspiration behind Das Fang comes from Fenrir, a monstrous wolf from Norse mythology.

    Approach
    The typography, color scheme and overall feel for this project was inspired by the modern, fun and fierce design of the shot glasses. The structure was built with fang-shaped dye cuts to show the product but was also sturdy enough so that the glass is protected for shipping purposes. In addition, there is a wooden holder that keeps the product in place without risk of spilling a drop.

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  • 12/12/18--23:01: Chill Caribbean Beer

  • Design: Thirst Craft
    Render: Render Studio
    Project Type: Produced, Commercial Work
    Client: Chill Caribbean Beer
    Location: Glasgow, Scotland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    Once Aruba’s favourite beer, Chill sums up what this happy Caribbean island is famous for: sun, sea, sand and fun. But with aggressive competitors and an outdated design, Chill had lost its shine and was in its fourth consecutive year of decline. Having reached out to partners across the globe, Chill chose Thirst to evolve and re-energise its beloved beach beer.

    Chill’s sun swoosh and script font were old fashioned but famous on Aruba, so Thirst wanted to maintain these recognisable assets but give them a more contemporary feel. Bespoke flowing typography set against a striking sun and retro-inspired rays gave Chill the contemporary beachy vibes it needed.

    These flexible assets combined with a new brand story turned the tide of Chill’s declining sales, putting Chill back where it belonged; in tourists’ and locals’ hands on the beach.

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  • 12/12/18--23:02: Cuick

  • Agency: Murray agencia de diseño
    Concept Design: Paula Chalkho
    Naming: Xavier Grau
    Copywriter: Verónica Martin
    3D: Manuel Cifuentes
    Project Type: Produced, Commercial Work
    Client: Cuick@
    Location: Catalunya, Spain
    Packaging Contents: Food, Condiments
    Packaging Substrate / Materials: Flow-Pack, Carton Box

    We prepared natural basic recipes to lend chefs a hand. We understand that’s what you are when you don an apron and venture into the kitchen full of excitement and eager to make something delicious. Our products are 100% natural. They contain no sugar, preservatives, additives or gluten, and they’re made with lots of love, just like you would make them if only you had the time. So you’ll always have a fine sauce or spectacular roasted nut mix on hand to add the perfect touch to your dishes.

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  • 12/12/18--23:03: ELIXIR Chocolates

  • Design: Amit Maman
    Project Type: Student Project
    School:
    Course: Branding
    Tutor: Yoav Gati
    Location: Tel Aviv
    Packaging Contents: Chocolates
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing, Foil stamping

    The project was presented as part of Branding Design course brief, 3rd year at Shenkar College of Engineering and Design, Israel. The mission was to create unique and strong new brand for chocolate company.

    The Name Of The Company
    The elixir of life, also known as elixir of immortality and sometimes equated with the philosopher's stone, is a potion that supposedly grants the drinker eternal life and/or eternal youth. This elixir was also said to cure all diseases. Alchemists in various ages and cultures sought the means of formulating the elixir.

    The Logo
    As an invented chocolate brand that strives to empower its consumer, the logo draws its strength from the stable and square letters. The generous gap and the obvious space between the letters convey power and presence alongside the unique manuscript that is built as a signature.

    The idea that the personal touch of each god brings the unique taste of chocolate and its quality is reflected in the hand cursive lettering that seals the logo.

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  • 12/12/18--23:04: Recowell

  • Agency: reka.agency
    Designer: Vlad Mikhailov
    Project Type: Produced, Commercial Work
    Client: Aptos
    Location: Moscow, Russia
    Packaging Contents: Recovering after-treatment cream gel
    Packaging Substrate / Materials: Paper, plastic
    Printing Process: Offset printing, congreve

    Our design office got the task for creating the design for medical cosmetic medicine wrapping from "Aptos" production center.

    Since 1996 it produces as registered trade mark unique medicines for plastic surgery and cosmetic therapy. One of the main its product is special threads that injects subcutaneously via special conducting needle trough skin point punctures or micro cuts (up to 0.5 sm). They are used for "second chin" removing, breasts and face correction and for many other things.

    Fo those who fight with the age impact and are afraid of plastic surgery the alternative way was found. This is the threads lifting of the facial and skin tissues. After the treatment may occur swellings, bruises and skin irregularities that are removed during recovery period. For skin fast recovering support after injection and micro-invasive treatments the company created special cream gel Recowell and got the patent for it. This product is represented in a vial dispenser as a spray as it"s seen in the the product logo design.

    Our goal was to create the wrapping design that reflects the high expert level of the medicine and its high quality and at the same time has a balance between medical and cosmetic nature. In the design creation process few elements were developed, namely, brand-name patterns demonstrating skin cover and making able the product line development via SKU and using as the key style construction units in the brand-name style for brand printing and advertising materials.

    The wrapping design pattern is done by congrave that in contrast with the unsealed part of the wrapping creates the feeling of uneven skin texture that is smoothed by the medicine.

    As the result of wrapping design development the medicine looks moderately clear medical and along with it as an elegant cosmetic one. The balance in design was reached and the medicine is in the market now. It's sold as in the special cosmetic clinics and on the "Aptos" website.

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  • 12/12/18--23:09: EL ORO

  • Design: UPRISE
    Illustrator: Polina Tikhonenko
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Coffee, cookies, syrup
    Packaging Substrate / Materials: Paper and cardboard

    Design of EL ORO coffee brand created in UPRISE branding agency looks like it has just arrived on the first flight from Mexico to Moscow and it is so fresh, roasted and filled with energy!

    We assign a task to ourselves of creating a concept, which will justify value and philosophy of the brand – the best coffee beans from Mexico, Peru, Ecuador and Kenya for your cup of coffee.

    Designer’s illustration was developed for this project, including nature patterns, styled embellishment and a representative of specimen of animal life peculiar to a particular country: the Kenyan antelope, the Peruvian lama, the Mexican toucan and the Ecuadorian chameleon.

    Bright concept required no less, but a bright name and we considered the name EL ORO that is Spanish for a gold to be worthy complement to the design.

    «We’ve been searching for a graphic style, which can unite different cultures and convey product authenticity» – author of the concept Polina Tikhonenko comments. «Stylized design with ethnic ancient patterns appeared to be the best solution. This resulted in design that stands out among the competitors on the shelf and that particular coffee-to-go cup which you do not want to throw away immediately».

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  • 12/12/18--23:11: Food Spa

  • Agency: OhMyBrand
    Project Type: Produced, Commercial Work
    Client: FoodSpa
    Packaging Content: Juices, smoothies, soups and healthy sweets
    Location: Russia

    The “Food Spa” company creates detox programs for weight loss and body cleansing and offers a wide range of juices, smoothies, soups and healthy sweets without flour. Products have a short shelf life, so for the moment the company sells its products in Moscow and in the Moscow region using only online channels.

    Due to the increased competition in the detox category and the intention to enter shopping centers with the company’s own corners, the decision was made to change the design. Our task was to create a new visual language that distinguishes the company from its competitors, taking into account that the brand is going offline.

    The first step the “Food Spa” team made to create a visual difference from competitors was to change the shape of the bottle – from the classic rectangular shape to the trapezoidal shape.

    The brand that has a logo but no style elements perfectly lived in the digital environment, but offline sales follow other rules. Therefore, we have created a visual system of shapes for six product categories – the color scheme shoes the taste while the texts tell about the product. A set of brand elements allows to easily manage the brand: to start new lines or tastes under the main brand of “Food Spa”.

    Analyzing the posts on Instagram, we realized that for buyers of premium products a beautiful bottle with minimalist design is an important attribute of demonstrating their healthy lifestyle. As a result, we have developed a sleeve for bottles – it contains all the important information but can be removed for a photo shoot. On the front side there are recognizable shapes and on the inside – the instructions how to prepare for a detox program.

    Moreover, we have developed a group package for sets of six juices or smoothies and a branded bag with the slogan “All you need is juice”.

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