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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 12/13/18--01:10: Human Legacy Bottles

  • Design: HUMAN
    Project Type: Produced, Commercial Work
    Location: Mexico City
    Packaging Contents: Mezcal
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Foil, blind emboss and Screen print

    To celebrate two years since our foundation, we partner up with the amazing illustrator Eduardo Ramon Trejo, to create a series of 3 bottles that we gave to our clients as a gift.

    The entire process of the illustrations and crafting the bottle were made with all the care and attention that our clients deserve. Each of the labels represents crucial parts of the philosophy at the studio.

    The first illustration represents humans and its existence as intelligent and aware beings. Through our intelligence, humans possess the cognitive abilities to learn, understand, apply logic, and reason, including the capacities to comprehend ideas.

    The second illustration represents the Humanity's universal and enduring interest in space, driven to explore the unknown, discover new worlds, push the boundaries of our limits, and then push further.

    The third represents the legacy of humans on earth. Our concern on leaving a legacy we can be proud of. Even after we have left our terrenal body, it shall remain.

    The bottles were produced under a limited stock, they are printed by hand with manual techniques such as blind emboss and foil to highlight the care we have in every project we undertake.

    We thus seek to leave a legacy in the clients who have worked with us.

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  • 12/13/18--01:12: The President Prize

  • Design: MAROG Creative Agency
    Project Type: Produced, Commercial Work
    Client: Boghossian Foundation
    Location: Yerevan, Armenia
    Packaging Contents: Medal
    Packaging Substrate / Materials: Cardboard
    Printing Process: Foil stamping

    The President Prize is awarded annually for breakthrough discoveries and significant contribution in the fields of education, science and culture to the citizens of the Republic of Armenia. As the prize had no visual identity during many years, the goal of the project was to create a brand identity to attract both young and experienced scientists, writers, artists and other professionals.

    Considering the status of the prize our design team had a challenge to create a classic but modern brand identity that would distinguish the prize from other prizes awarded on behalf of the President.​​​​​​​​​​​​​​

    The character of Armenian mouflon, an endemic of Armenian highlands, was chosen as a brand symbol. Why Armenian mouflon? Because this mammal is an incarnation of strength and persistence like those respectful scientists and artists that create outstanding works bringing value to their homeland Armenia.

    The logo is created in the form of a mouflon horn combined with the Armenian eternity sign, an ancient Armenian national symbol used in architecture and carved on khachkars.

    For the President Prize, we’ve designed a medal with an original box.

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  • 12/13/18--01:12: Starbucks X ÄiÄi Illum Lab

  • Agency: Hillz Design
    AD+D: Hio Cheng, Choi
    Project Type: Produced, Commercial Work
    Client: Starbucks, ÄiÄi Illum Lab
    Location: Taiwan
    Packaging Contents: Candles
    Packaging Substrate / Materials: Paper
    Printing Process: Embossing

    Within the candles’ flickering lights, you will discover the precious gifts contained in the coffee grounds.

    Starbucks has invested in social corporate responsibility activities for a long period of time, from community clean-up projects, to regular involvement in both small-and large-scale group activities. Since 2010, Starbucks partners had already reached an accumulated 185,000 hours of volunteer work. With Starbucks Taiwan’s 20th anniversary in 2018, from the perspective of the Starbucks brand, the thought is of how more can be done for society and how circular economy and renewable energy issues can be incorporated into Earth Day activities.

    Candlelight, Calligraphy, and the Mother Earth: Beginning to repair relationships from ‘the heart’

    The inspiration for “If Earth is Our Mother” came from the traditional Hawaiian therapy of ‘Ho’oponopono’. Comprised of four phrases of cleansing and healing (‘I love you’, ‘I am sorry’, ‘please forgive me’, and ‘thank you’), it is intended to build a connection between modern humans and the Earth. While using candlelight and calligraphy pen to write out the ‘four phrases’ of Ho’oponopono in a ceremony where participants gather for a congenial party, Mother Earth begins to repair relationships from the ‘heart’.

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  • 12/13/18--22:10: Bakeri Big Nankhatai

  • Agency: Spectrum Y&R
    Creative Director: Muhammed Irfan
    Project Type: Produced, Commercial Work
    Client: Continental Biscuits Limited
    Location: Karachi, Pakistan
    Packaging Contents: Biscuits
    Packaging Substrate / Materials: Plastic Wrapper
    Printing Process: Flexography

    Continental Biscuits Limited has introduced BIG LU Bakeri Nankhatai as an extension of the existing product in the Pakistani market, considering how earlier the traditional recipe had won hearts of millions with its palatable taste. The brief entailed, a packaging design inspired by the cultural roots of Nankhatai while depicting the vibrancy and splendour of Lahore. Aiming to be displayed as a masterpiece on the retail shelves that can evoke people into buying the packs at the first sight. The biscuit is indigenous to the subcontinent, it serves as a reflection of the cityscape through a painterly effect. As a result of customers’ demand, this extension was based on providing a ‘bigger’ size of the biscuit to fulfil cravings.

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  • 12/13/18--22:20: Dot | Hub

  • Design: Karla Hanón
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 4
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Coffee, Juice, Milk, Granola Bars, Nuts, Cookies
    Packaging Substrate / Materials: Paper, Vellum Paper, Canvas Paper, Fabric Paper
    Printing Process: Inkjet Printing

    Background
    Packaging system for the concept of a café with a workshop feel. This is a sub-brand of a collaborative project, my teammates for the logo were Andreas Pranoto, Edeline Gosali and Zhenni Duan. The facilities would be in a warehouse, providing plenty of space where people can bring their laptops, sketch pads, drafting boards and more. The place has individual rooms for sketching, painting, laptop-friendly and a quiet area for reading.

    Approach
    Many cafés are always crowded, close early or their environment doesn’t feel inviting. This café focuses on interactions and a sense of community. Individuals can come in and make connections or work by themselves while enjoying a cup of coffee. The packages feature a clean yet colorful color palette that make the look and feel more friendly and homely. Also, some of the structures were designed in fun shapes to break the routine and bring a smile to people’s faces.

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  • 12/13/18--22:20: Fenicio

  • Design: Karla Hanón
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 3
    Tutor: Christine George
    Location: San Francisco
    Packaging Contents: Wine Bottle, Wine Box, Coasters
    Packaging Substrate / Materials: Glass Bottle, Paper, Wood, Chipboard
    Printing Process: Foil Rub Down Transfer, Inkjet Printing

    Background
    Fenicio is the idea of a winery from Beqaa Valley, a fertile area in Eastern Lebanon that uses Obideh and Merwah, both indigenous grapes from the region. Started by Carlos Karam, a Phoenician-Spanish descendant whose family has been in the wine-making industry for four generations. The name of the brand “Fenicio” is the Spanish translation of the word Phoenician.

    Approach
    My main inspiration for this project came from the stories I grew up listening to with my family. They were about the first Hanón, a Phoenician descendant from Lebanon, who arrived to Nicaragua around 1904. The Phoenicians relied heavily on the stars for navigation, the most important being the Pole Star of the Ursa Minor constellation, featured on the bottle. The concept grew out of the idea of navigation, trading and the mixing of cultures across the world. It features a minimal design that appeals to a wide audience.

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  • 12/13/18--22:20: Azoth

  • Design: Karla Hanón
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 3
    Tutor: Christine George
    Location: San Francisco
    Packaging Contents: Board, Box, Dice, Playing Cards, Chips, Miniatures
    Packaging Substrate / Materials: Metallic Silver Paper, Chipboard, Glass Bottles
    Printing Process: Inkjet Printing

    Background
    Alchemy board game set. The main goal is to reach for the philosopher’s stone through answering rightfully to questions in the cards. The players first have to obtain the seven basic metals, later the three archetypal celestial forces; Anima, Spiritus and Corpus (soul, spirit and body). Once all of these are collected, the player can get the philosopher’s stone.

    Approach
    Years ago, I read The Alchemist by Michael Scott, a fictional fantasy novel about the real historical Nicholas Flamel. This book sparked curiosity in me over alchemists and their studies. The game is inspired by this medieval science. The design features some sacred geometry constructions, such as the Tree of Life (featured in the board) and the Philosopher’s Stone symbol (featured in one of the chips) to create a more contemporary approach to the design. The colors are kept simple, referencing the period: a warm gray palette and red as an accent color. The playing pieces are small apothecary-like glass containers with different fantasy elements such as griffin feathers, phoenix ashes, dragon claws and fairy wings.

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  • 12/13/18--22:20: Boathouse Restaurant

  • Design: Matt Hubbard
    Project Type: Student Project
    School: Ball State University
    Course: Visual Communication 3
    Tutor: Shantanu Suman
    Location: Muncie, IN United States
    Packaging Contents: Seafood
    Packaging Substrate / Materials: Paper

    For this project I was tasked to find a restaurant and develop a design for a food truck and pieces that would be used with it, such as a menu and food packaging. When doing research I wanted to choose a restaurant that I thought a food truck would benefit the businesses location. The business I chose, the building has had businesses come and go and I believe this had to do to their location, which is hidden and hard to see from a street view. Having a food truck would help get their name in the public view at farther distances. What you see is the food packaging portion of this project. The boxes would hold their entrée's, such as fish and chips, and the two cup sizes would hold their soup options.

    When designing I wanted to keep a similar aesthetic to their current Identity, but still making it my own. For their identity I designed my own version of their logo. I chose a serif typeface as the primary and a san serif for secondary information. The color pallete I applied a muted blue and sandy brown colors to keep a coastal feel. In the Imagery I made the captains wheel to be used as a recognizable icon to associate with the business. I wanted to give the packaging an illustrative element with the fishing nets draped from the top, and wrapping around the sides.

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  • 12/13/18--22:21: Eleven New York

  • Company: Eleven New York
    Project Type: Produced, Commercial Work
    Location: NYC, USA
    Packaging Contents: Football Socks
    Packaging Substrate / Materials: Paper Tube, Vinyl Stickers, Plastic Plugs
    Printing Process: Digital Printing, Embossing

    Eleven New York is a football lifestyle brand creating refined athletic wear and premium basics for the more discerning football fan. One of our key products are Merino Wool Socks, which are made by artisans in North Carolina, USA. The socks themselves are considered a fairly high-end accessory and so we wanted to create custom packaging that would match the quality of our product and also delight our customer. Being a direct to consumer brand, the socks would be shipped to customers, rather than sold in retail boutiques and so the packaging also needed to be rigid and durable. Finally, the packaging had to be cost effective.

    We always envisioned a tubular package for our socks and decided that a combination of a standard white tube — extra thick, cut to size and wrapped in a matte black vinyl sticker — would give our customers a unique and elevated experience when receiving our socks for the first time, as well as give us the flexibility to easily and quickly change artwork and information by simply printing new stickers. Each tube is sealed at both ends with a plastic closure and finished with an embossed circular sticker in the center.

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  • 12/13/18--22:22: Driftwood Artifacts

  • Design: Harcus Design
    Project Type: Produced, Commercial Work
    Client: Driftwood Estate
    Label imagery photography: Joe Filshie
    Bottle photography: Stephen Clarke
    Location: Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper

    Driftwood Estate is a family~owned boutique winery, located in the heart of Wilyabrup, Margaret River, three hours from Perth. The vineyard is a stones~throw from the Indian Ocean, with the mild maritime climate perfect for creating flavourful wines of character and distinction. With an architecturally stunning, yet rustic Estate Cellar and restaurant, Driftwood is also destination for wine tastings and lunches.

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  • 12/13/18--22:22: Luzia Craft Beer

  • Agency: ThinkBold!
    Designer: Hugo Marques
    Project Type: Produced, Commercial Work
    Client: Luzia
    Location: Aveiro, Portugal
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass
    Printing Process: Digital print

    Luzia craft beer has its origins in Bairrada, Portugal.

    This label celebrates the Lady "Luzia" represented in a portrait standing in the middle of hops and barley, the ingredients used in the beer.

    The design was handmade to evoke that craft feel. The colour palette has earthy tones to make the overall mood traditional and artisan, a simple but elegant design, rich in details and complemented by the texture of the paper, showing, therefore, authenticity and aesthetic.

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  • 12/13/18--22:23: Salsipuedes

  • Design: Javier Garduño Estudio de Diseño
    Project Type: Produced, Commercial Work
    Client: Bodega Pardal y Punto
    Location: Zamora. Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Flexography, digital printing, screen printing, foil stamping

    Salsipuedes is a tribute to a street of Argusino a small village in the province of Zamora. This village was flooded by the waters of a resrvoir in the mid-twentieth century and when the water of the reservoir falls you can see the floor of some typical constructions. On the label we decided to make a labyrinth with the plant of the village made with the stones that are in Argusino. The stones have a relief and a UV varnish that make them almost real, accompanied by stamping lines to symbolize the labyrinth. As a novelty we made a collar that hides the story of Argusino as that story was hidden by the waters of the reservoir.

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  • 12/13/18--22:24: UpCircle

  • Creative brand agency: Studio More
    Brand writing agency: Reed Words
    Project Type: Produced, Commercial Work
    Packaging Content: Skincare
    Location: UK

    Optiat becomes UpCircle – with help from Studio More and Reed Words
    Sustainable skincare start-up Optiat emerges victorious from the Dragons’ Den to relaunch as UpCircle, with strategic brand support from creative brand design agency Studio More and writing agency Reed Words. The two agencies worked with Optiat to create a new brand that enables the founders to tell a richer, more consistent story, building a visual and verbal platform that can flex and grow with the business.

    Driven by Dragons
    In August 2018, Optiat’s founders, siblings William and Anna Brightman, appeared on the BBC programme Dragons’ Den, where two dragons, Tej Lalvani and Touker Suleyman offered them funding of £50,000 for 30% of the business. But the Dragons had one condition: the founders had to improve the branding and packaging of their products, which were seen as inconsistent and confusing.

    Optiat had already identified this point and a rebranding project was underway with their creative partners Studio More. Nikita Yan, Managing Partner at Studio More says: “Our analysis suggested that the brand needed to focus on its positive impact in the world, standing for something bigger to fulfil its growth potential.”

    Studio More’s strategy provided the perfect platform and category insight for Reed Word to build the tone of voice and the new name.

    The brand’s original name, Optiat, is an acronym for ‘one person’s trash is another’s treasure’, but as Orlaith Wood of Reed Words explains, it just wasn’t working. She says: “It’s an interesting name but only once you’ve learnt what it means. It needs explaining, which makes it too forgettable to anyone who doesn’t understand it.”

    To find the new name, the Reed Words team drew on its extensive experience of helping clients find names for everything from energy companies and travel websites, to toilet paper and even new sports. With Optiat’s founders, they carefully considered the brand’s focus on sustainability and promoting a circular economy before settling on the new name.

    Wood says: “The word UpCircle captured the idea of positively re-using old things, with the ‘up’ element suggesting an elevated, uplifting purpose.”

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    Design: Ollie Langridge
    Project Type: Produced, Commercial Work
    Client: Craft
    Location: Leeds, UK
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Paper, card
    Printing Process: Foil

    Always chasing their ambition of ‘breaking the mould and bringing joy to recruitment’, Craft are celebrating Christmas this year by launching their own coffee, in partnership with North Star Coffee Roasters.

    The Leeds-based creative and digital recruitment business who are known for their positive approach to recruitment, and for sending beer to everyone who they help land a new job, Craft worked closely with North Star to identify a single origin coffee with tasting notes of Milk Chocolate, Date and Hazelnut which are sure to go down a treat this festive season – and of course caffeine is a vital ingredient in any smooth-running creative agency at this time of year!

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  • 12/13/18--22:25: Ecor Panettone and Pandoro

  • Agency: Metalli Lindberg
    Design Director: Derek Stewart
    Project Type: Produced, Commercial Work
    Client: EcorNaturaSì
    Location: Italy
    Packaging Contents: Christmas cakes
    Packaging Substrate / Materials: Cardboard

    EcorNaturaSì is one of the largest distributors of organic and biodynamic products in Italy and has over 700 products under its own brand, Ecor. Their Panettone and Pandoro boxes, part of their range of Christmas cakes, are a main feature in their stores when presented stacked all together and make a colourful in-store display during the Christmas period. Our brief was simply to enhance the effect and impact of both boxes and create a new design. We decided to exploit every aspect of the box to create a playful clash of elements, fragments from the past, patterns and colours associated with Christmas. The typography recalls the lettering used by the old ‘Panifici’ (Italian bakeries) and Christmas decorations and wrapping paper, a Christmas tree …and knitted winter pullovers come together to make a packaging that is fun, decorative and modern.

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  • 12/13/18--22:26: Moon Wine 2018

  • Design: Moon Troops - Creative Agency
    Project Type: Self promotion - Agency Handmade Limited Edition
    Location: Lithuania
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle, Carton box
    Printing Process: Digital Printing

    Celebrating the end of the year is big thing in Lithuania and all around the world. As much as showing creativity and attention to the best clients. This is why hand made local wine packaging design became a great tradition of Moontroops.

    Moon Wine is the third consecutive uniquely packaged gift for clients. This construction of the primary packaging was based on Yoshimura pattern. Only three colours, white black and silver dominates the whole packaging to keep it minimalistic.

    Carton box is made as gift box only and can be opened just once.
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  • 12/14/18--01:28: Two for Tea

  • Graphic Design: Openmint Studio
    Project Type: Produced, Commercial Work
    Client: TeaBayGlobal
    Packaging Content: Tea
    Location: Russia

    Why choose between loose leaf tea and tea bags? Now you can have both.

    Innovative tea packaging includes loose-leaf tea as well as tea bags. "Two for Tea" is a brand of TeaBayGlobal company, which provides high-quality tea blends from China.

    Guys from TeaBay came up with the idea for the packaging, Openmint studio created graphic design.

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  • 12/16/18--22:03: Michelles Macarons

  • Design: Johna Walls
    Project Type: Student Project
    School: Ball State University
    Course: Visual Communications 3
    Tutor: Frederick Bower
    Location: Muncie, IN, United States
    Packaging Contents: Macarons
    Packaging Substrate / Materials: Plastic

    Michelle's Macaron's is a small macaron bakery ran by one young woman who found her passion in baking these delightful little treats. She started off baking out of her tiny kitchen, and as business took off she recently got a storefront! I thought Michelle's Macarons would make for the perfect food truck. The unique story and beautifully crafted treats are sure to attract a crowd at a food truck festival or on the street.

    For the look and feel, I wanted to stick with the whimsical and handcrafted look she currently upheld. For that reason, I made a hand lettered logo and hand drawn illustrations. When designing the packaging I took into consideration the exquisite macarons that were being displayed. Michelle is known for painting beautiful water color like designs on the macarons and I don't think this should be hidden behind cardboard packaging walls. This is why I chose to use clear packaging to encase the delicate macarons. In addition to the clear tube packaging, I designed bags as well to be more convenient for the customer. For the truck, I chose a bright color that really spoke to the brand along with using the pattern on the packaging to stay consistent across the board.

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  • 12/16/18--22:05: Nappini

  • Design: Giulia Baldini
    Project Type: Concept
    Location: Rome, Italy
    Packaging Contents: Honey
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Digital print

    Nappini was born from a restyling of the logo and image of a family run company in the Tuscan hills in Italy.

    The work was to create a new image that represented simplicity, harmony and enhance the production of honey craft. The logo was created so that its identity could be replicated in a pattern. The external part (which represents the hive with a synthesized sign) was then declined in the graphic elements of the packaging that characterize the brand.

    There are two colors chosen for the project. They recall the two qualities of honey that the family produces "Millefiori honey" and "Chestnut honey"
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  • 12/16/18--22:05: Teas & Trees

  • Design: Markela Bgiala
    Project Type: Produced, Commercial Work
    Client: Teas and Trees
    Location: Berlin, Germany
    Packaging Contents: Herbal tea
    Packaging Substrate / Materials: Aluminium
    Printing Process: Laser print on plastic sticker labels

    I took an elegant approach to create the identity of TEAS & TREES.

    A drawing I made two years ago sitting in front of a beach in Greece through the sunset was the starting point for the creation of TEAS & TREES.

    There are four different colors that represent each single origin tea and a black for the mixed tea. The color decision was made taking into account the Bohemian spirit of the founder.

    Herbal tea have been used for nearly as long as written history extends.

    Our love for hot beverages without caffeine have set forth TEAS & TREES to bring you 100% natural whole leaf teas coming from across Crete island, sourced form small farms, offering you their aromatic and healing properties.

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