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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 12/16/18--22:06: Impía Traditional Brewery

  • Agency: Botánico Estudio
    Graphic Designers: Marta Burgui, Raúl Hernández
    Project Type: Produced, Commercial Work
    Client: Impía Traditional Brewery
    Location: Spain
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, Paper

    The product is a new brand of beers whose particularity is that they are prepared using the recipe of the first beers produced, coming from Babylon. In our imaginary, Babylon appears as that city from the past lustful, sinful, attractive and exotic. From this arises the naming of Impía, an adjective with which they refer to the city ​​in several passages of the Bible. A lowercase lettering was elaborated manually for the logo accompanied by the tagline "Babylon Flavors" and "Traditional Brewery" as a circular stamp, in a condensed type.

    Each variety of beer brings us closer to one of the pillars of this culture that has universally known elements. This is how the three varieties appear: Impía The Writing, represented by cuneiform writing , Impía The Gardens, which alludes to the Gardens of Babylon and Impía The Tower, which refers to the Tower of Babel. All the illustrations were digitally made with chalk effect brushes that add a handmade feel to the final look: there are represented pieces of engraved ashlar, diversity of plants and flowers as well as architectural elements according to the variety of beer that is being illustrated.

    In all cases the backgrounds are a very dark blue tone, because the dark is the mysterious, what incites and seduces us. The labels are printed on a laid paper continuous, joined front and rear, and the shape of the bottle chosen is a Steinieform or DIN6199, which by its predominance of curved shapes simulates the kind of eroticism that the city of Babylon transmits to us and we want it to be the basis of the graphic identity. The glass is dark in color to prevent solar radiation from affecting the hops and damaging the content.

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  • 12/16/18--22:06: Liqueurs Delhaize

  • Design: Dorian
    Project Type: Produced, Commercial Work
    Client: Delhaize
    Location: Barcelona, Spain
    Packaging Contents: Liqueurs

    Belgian supermarket chain Delhaize requested us to design his new product line of liqueurs, whose image should directly represent and help distinguish the different flavors using an attractive and contemporary language.

    The products are encoded by a big central letter, the initial that gives the name to each flavour, along with an illustration that presents the fruit variety. The result is elegant and attractive, easily identifiable in the supermarket shelves.

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  • 12/16/18--22:09: Tea for Pet Lovers


  • Design: Daria Ksenofontova
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Black tea
    Packaging Substrate / Materials: Metal Box

    This tea is created for people who love pets to make them smile and feel happy.

    Pets are very cute! We happy when they allow us to pat them and if they lay with us. For somebody pet became even a family member, but it is for sure: they our true friends! When you have a cat, you always notice every thing around with a cat, find them cute and want to have, because it is with your beloved cat! The same if you have a dog.

    Cats and dogs on the packaging are smart, cute and a bit ironic, pet behave like a human there. On sides of box pets invite us to share good moments with them in a funny way.

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  • 12/16/18--22:09: Urban Cordial

  • Design:
    Project Type: Produced, Commercial Work
    Client: Urban Cordial
    Location: London, UK
    Packaging Contents: Cordial
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Digital printing

    Jackdaw Design delivers a brand identity with a unique fruity twist for UK cordial brand

    Jackdaw Design, an independent branding and packaging design company in London, has helped relaunch Urban Cordial with a new brand identity that draws on the diversity and vibrancy of urban Britain. With 10.2 million tonnes of food in Britain being wasted yearly, the rebrand supports Urban Cordial’s ethical approach to sourcing fruit from British farms that would otherwise go to waste.

    For each of the eight bottle label designs, the Jackdaw creative team collaborated with a number of illustrators to create a charming aesthetic. The clever introduction of a variety of artistic voices into the brand has created a world that’s dynamic, as well as distinctive.

    The new wordmark reflects Urban Cordial’s bold ambitions and delivers shelf standout. While the new bottle design, which has moved to a bordelaise shape, delivers a more premium proposition.

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  • 12/16/18--22:11: See's Candies

  • Design: Linlan Li
    Project Type: Student Project
    School: Artcenter College of Design
    Course: Gx
    Tutor: Ania Borysiewcz
    Location: Pasadena, California, USA
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Metallic Paper, 3d print
    Printing Process: Laser, Chromatech, Digital Printing

    See’s Candies has been making quality chocolate and candy Mary See’s way for over 95 years. The iconic black-and-white identity system is now out of date. In order to bring See’s Candies to the younger generation as well as keep the loyalty customers from their long brand's history, See’s decides to rebrand the identity system and packaging.

    The new See’s Candies provides a stronger personal and emotional connection between chocolate and people under the key attributes: Poetic, Stimulating, Sequential, Clean and Thoughtful. I explored different form structures inspired by the similarity between chocolate bar and book (bookshelf). The graphic elements are all based on the structure of the package itself, focus on the interaction between geometric elements and typography.

    My focus is on making a portable and storable chocolate which is super easy to eat and clean as well as create an interactive eating experience which makes customers allure both the package and the chocolate.

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  • 12/16/18--22:12: #all goes black

  • Design: Sílvia G Antunes
    Project Type: Concept
    Location: Lousã, Portugal
    Packaging Contents: Water

    All goes black is a self made project created to remind ourselves the effects of global warming in the world.

    This is a challenge for all soda companies that want to make a difference in the world and state their position.

    The special water edition is a bottle that uses the main ingredient of all soda recipes, water. With this edition all brands would dress all in black and use their power of recognition to show their support for this greater cause. Markets around the world would change the color of their shelves into a color that speaks a very known truth.
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  • 12/16/18--22:13: Q'uma Chocolate

  • Agency: Sed Estudio
    Design: Jose G Bernal
    Illustration: Maria Boada
    Creative Director: Daniela Nicholson
    Project Type: Produced, Commercial Work
    Client: Q'uma Chocolate=
    Location: Lima, Peru
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Cardboard

    The goal: to create a more attractive packaging elevating Q’uma chocolate to a more premium look. During our research, we identified the following keywords: Peru, jungle, explore, farmers, exotic, elegant. We very much liked the combination between exotic and elegant.

    What if the packages form a landscape of the biodiverse flora and fauna of the Peruvian jungle? That way the brand will stand out at the point of sale. The next challenge was: to re-design the packaging showing an evolution and not a radical change. To achieve this, we deconstructed the original package and analyzed what elements we could preserve and what others we should re-do. We reused the black bar, the position of the logo and flavor. The colors were only adjusted in tones.

    Inside, information about the farmers or "Cacao partners" was added, as they are fundamental element to create the best chocolate.
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  • 12/16/18--22:17: Vallillo

  • Design: DISPENSER
    Project Type: Produced, Commercial Work
    Client: Vallillo
    Location: Italy
    Packaging Contents: Oil, Pasta
    Packaging Substrate / Materials: Glass, paper

    This company has been operating for years in the Apulian Daunia with its own land and 100% Pugliese wheat as well as oil. The new generation wants to carry on the family business with the contribution of new skills gained through the study of marketing, in particular this brand that represents a start-up starts from the production of two typical basic products: pasta and oil.

    The system pack wants to tell with the graphics adopted, the authenticity and the supply chain of the agricultural world behind the Vallillo products. The simplification of the graphic sign and of the typical icons of agriculture and of the territory, as well as the use of the colors that refer to the tricolor, want to give back to an informed consumer the excellence of the Vallillo products.

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  • 12/16/18--22:18: Spice Trade

  • Design: Vasvi Mukerjee
    Project Type: Student Project
    School: Shillington School of Graphic Design
    Course: Graphic Design
    Location: New York, USA
    Packaging Contents: Spice
    Packaging Substrate / Materials: Paper

    Spice Trade is about a performing Indian artist who embarks on a journey to trade Indian spices around the world. In the olden times, merchants used to travel around countries which led to the discovery of new spices. He's following the same route and is looking forward to interact with culturally diverse people who have a desire for spice. Spice Trade aims to connect cultures through spices and interchange thoughts, experiences and feelings.

    I did a lot of research on cultural Indian elements while also studying about the derivation of spices. Since most of the spices are either derived from herbs or flowers or leaves; which led to the final design of the packaging. I chose bold lines to create a strong identity for the brand as it's a launch brand.

    The three colors were chose and interchangeably used on all three different flavors of the spice packaging.

    I also named the brand following the concept of trade of spices in the olden times. I kept the logo extremely simple as I wanted the graphics to be more empowering. I used a simple Sans serif font to balance out the playful and bold graphics.

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  • 12/16/18--22:20: Moolanda 'Shattered Rock'

  • Agency: Cornershop
    Creative Director: Damian Hamilton
    Project Type: Produced, Commercial Work
    Client: Moolanda
    Location: Adelaide, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Glass Screen Print

    Moolanda is the new name for LanzThomson, boutique premium wine producers from Barossa Valley, South Australia. Cornershop were appointed to develop a brand identity for the company and packaging for three tiers of wines. Moolanda is an Aboriginal word meaning "on the far side". The Moolanda vineyard is located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on the Moolanda vineyard this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.

    ‘Shattered Rock’ is Moolanda’s finest wine, selling at around A$100 rrp. It is produced in limited quantities only in years when the fruit excels. The design is an understated solution; graphics screen printed in white directly on the bottle and a complementary cigar band to add to the premium statement. The feature of the package is an abstract design inspired by shards of rock.

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  • 12/16/18--22:21: Moolanda 'Workers'

  • Agency: Cornershop
    Creative Director: Damian Hamilton
    Project Type: Produced, Commercial Work
    Client: Moolanda
    Location: Adelaide, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: CMYK, Silver Foil

    Moolanda is the new name for LanzThomson, boutique premium wine producers from Barossa Valley, South Australia. Cornershop were appointed to develop a brand identity for the company and packaging for three tiers of wines. Moolanda is an Aboriginal word meaning "on the far side". The Moolanda vineyard is located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on the Moolanda vineyard this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.

    The Moolanda ‘Workers’ packaging is inspired by the hard-working individuals who cultivated the land, such as the growers who tend the vineyard and help hand craft the wines. The textures and colours of the illustration are inspired by the distinct rocks on the property. Moolanda ‘Workers’ Shiraz (featured) sells for approximately A$20 rrp.

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    Agency:
    Creative Director: Piotr Surzyn
    Project Type: Produced, Commercial Work
    Client: Jablonowo Brewery
    Location: Warsaw, Poland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle

    It's not easy to surprise craft beer lovers. We did it in a parody style by joking with the overblown communication often occurring in this segment. The general provocative concept was enriched with additional tastes when creating details. We used all the elements characteristic for communication of craft beers, eg. recommended temperature of serving, the most appropriate dish, but we did it with an ironic exaggeration. We went even further by proposing a very niche genre of music as a suitable sound background for consumption.

    What's Unique?
    To emphasize the real high quality of the product, the bottle has been completely painted with black matte paint and sealed, and the whole is put in a cardboard tube.






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  • 12/16/18--22:24: Buddy Xmas Mulled Wine 2018

  • Design: Buddy
    Project Type: Produced, Commercial Work
    Client: Buddy
    Location: Exeter, England
    Packaging Contents: Mulled Wine
    Packaging Substrate / Materials: Glass, Paper label
    Printing Process: Digital print, foil & emboss

    Come Christmastime, we like to send a bottle of traditional mulled wine to our clients and friends so they can enjoy a festive tipple on us. Reimagined each year, our designs have ranged from 2012’s Original Winter Warmer (the only sure and trusted way to ward off the icy claw of winter and survive the manifold strifes of the festive season) to 2010’s Warmest Wishes (a neat little pun on this traditional heated drink!).

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  • 12/16/18--22:26: SPACE Spices

  • Agency: Unblvbl Branding Agency
    3d modeling and visualisation: Alex Avduevsky
    Idea, designer: Alena Orlova
    Art-director: Timur Saberov
    Manager: Anton Bulekov
    Project Type: Concept
    Location: Nizhny Novgorod, Russian Federation
    Packaging Contents: Spices
    Packaging Substrate / Materials: Glass, plastic

    The Unblvbl agency has developed the concept of premium SPACE spices presentation. The spices trio (trio yet) in weighty glass cube containing little planet-shaped models inside — regarding Elon Musk who became an architect of the future and a mastermind of generation because there is nothing impossible for this man.

    The Unblvbl considers the talented cook like the equally talented creator or scientist. By experiments with ingredients and proportions, he discovers new combinations like every explorer discovers the world or like an austronaut discovers the secrets of the universe and cpace (SPICE/SPACE parallel naming goes from here). And in this reference he acts as a creator of the galaxy: new tastes come from combinations of spices as planets from cosmic dust.

    The image of each planet is individual and organic: every time you use it the mix of spices in a glass monolith framing the visual presentation of the planet, changes. The atmospheric tracery enveloping real planets changes in a similar way .

    Plastic cover, serving cube base, is organised in style of space interfaces. Three "planets" below visualize the power value of mix . The scheme in the cover top part — detailed herbs and spices structure. A set of measured spoons is built in the center; volume is specified on each of spoons.

    Now the line has three tastes: Provence herbs, pepper mix and the Indian spices (presenting "the red planet"). The concept has a potential for starting the premium STM and collaborations: Gordon Ramsay or Heston Blumenthal's planet, Nobu Universe, Vladimir Perelman's System — you name it.

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  • 12/16/18--22:27: Edible Beer Label

  • Design: Aurimas Kadzevičius
    Baker: Tolli Baker
    Text: Rokas Mikutis
    Photographer: Kernius Pauliukonis/ Packshot
    Project Communication: Diana Augūnaitė
    Project Type: Produced, Commercial Work
    Client: Vilkmergės alus
    Location: Lithuania
    Packaging Contents: Flour, cinnamon, cloves, anise
    Packaging Substrate / Materials: Flour
    Printing Process: Baking

    This time we did not seal all delicious taste and aroma inside the bottle – we decorated 'Vilkmergės Žiemos' ale with not only a visually beautiful label, but with a label that you can actually eat! It resembles a traditional beer snack, but is presented in a completely new form.

    We baked this novelty with cinnamon, cloves and anise – true spices of the winter – and in a process created the perfect snack for the 'Vilkmergės Žiemos' ale. Now beer and its label makes a wonderful duo of delicious flavours.

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    Design: Vladimir Shmoylov
    Project Type: Produced, Commercial Work
    Client: Traktirov Healthy Food Lab
    Photographer: Ivan Kurbatov
    Location: Moscow, Russia
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Craft paper bag + sticker
    Printing Process: Digital printing + stamp "hand made"

    Packaging for small-scale production of cookies Traktirov Healthy Food Lab. The perfect recipe for the packaging of small confectionery products: standard zip craft paper bag + sticker. Plus, all unique recipes with unusual ingredients have their own number: 1 - kerob + peanuts; 2 - orange + cranberry; 3 - lemon + matcha; 4 - tomato + basil.

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  • 12/17/18--23:07: Gray's Spices

  • Design: Lemon Yellow
    Project Type: Produced, Commercial Work
    Client: Gray's Spices
    Location: India
    Packaging Contents: Chillifire, Curry, Tandoor
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing

    Gray’s is a brand name of homemade spices made in a tiny kitchen with lots of love and happiness. We had the task of designing the label to give a contemporary and consistent feel to the Indian traditional spices keeping the food away which is always the core idea of the design.

    Gray’s Spice is based on one simple yet brilliant idea let’s make cooking a new, exciting experience for everyone. Sanserif fonts, simple typography, stylish and reduced style managed to create an elegant impression that encompasses both the look and the feel. We hope that this playfulness design is going to inspire people to use spices in a more courageous way because I’m too hot, perfect and fiery.

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  • 12/17/18--23:07: Blush

  • Design: Anu Manohar
    Project Type: Student Project
    School: Srishti Institute of Art, Design and Technology
    Course: Information Arts and Information Design Practices
    Location: Bangalore, India
    Packaging Contents: Soap
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Babies are extremely sensitive to environments. Nourishment and care at a young age is vital to a baby’s growth. Therefore, cosmetics made for a younger age group need to be manufactured with care and precision and need to be of high quality. But high quality comes at a price. While there are a number of luxury, organic / natural brands that are in the market for adults, there are a very few that focus on children. In the current age where aesthetics play a major role in the impact of a product, baby products (cosmetics) in the market lack the visual appeal required to attract its target consumers.

    Blush aims at entering the market as an all organic, sustainable luxury product. These handmade baby soap recipes are 100% organic and meticulously developed to produce a gentle, skin nourishing soap that leaves your baby’s skin feeling clean, soft and radiantly healthy.

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  • 12/17/18--23:07: Balance

  • Design: Nikita Konkin
    Project Type: Produced, Commercial Work
    Client: Balance Active
    Location: Moscow, Russia
    Packaging Contents: Juice
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    The design highlights the brand on the shelf and encourages the consumer to purchase. This brand is for those who lead an Active Lifestyle appreciate a balanced diet and love natural and fresh berries and fruits. The manufacturer pays great attention to the choice of raw materials for the production of juices, and tries to preserve fully all the vitamins and beneficial substances.

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  • 12/17/18--23:10: Pasta Extra Di Lusso Line

  • Agency: DISPENSER
    Art director: Franco Radoccia
    Project Type: Produced, Commercial Work
    Client: La Molisana
    Location: Italy
    Packaging Contents: Pasta
    Packaging Substrate / Materials: Paper

    It was a careful retro-branding that gave a second life to the old pasta brand and to the historical elements that characterized its first 100 years, among which the vintage classification "Pastificio Extra di lusso" . All the elements of the research have been translated into a neo-vintage pack which also sees the pasta shapes as strictly hand-illustrated and the choice of natural paper for containment.

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