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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 12/17/18--23:10: Grand Cru Oil Muraglia

  • Agency: DISPENSER
    Art director: Franco Radoccia
    Project Type: Produced, Commercial Work
    Client: Frantoio Muraglia
    Location: Italy
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Substrate / Materials: Glass/ Paper

    This Grand Cru oil with extraordinary characteristics owes its very high quality to the selected and immediately ground olives, olives coming exclusively from plants grown in a precise terrain: Macchia di Rose. Precisely for this reason the Cru Muraglia oil is a limited and numbered edition.

    A bottle has been chosen with an original and unusual shape for the oil, silk-screen printed in the colors of the earth with the typical Muraglia pattern, this time in bronze pantone. The packaging pack is covered in bronze metal paper with the drawing of the cadastral map inside: the evidence of the soil particle from which the olives come, reinforces the uniqueness of the product.

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  • 12/17/18--23:11: Costa del Mulino

  • Design: DISPENSER
    Art Director: Franco Radoccia
    Project Type: Produced, Commercial Work
    Client: Cantina Frentana
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle, Paper

    Costa del Mulino is one of the historic lines of the Frentana winery. The company decides, after years of presence on the market, to reposition this line through a change in style that makes it possible to move towards a target of young consumers.

    The origin of the name Costa del Mulino is to be traced in the past, when there were water mills in the stretch of the Costa dei trabocchi, an area where there are several vineyards in the cellar. For the new course, Dispenser reinterprets the mill wheel graphics in combination with a game of punches and strong metallic foils. The result guarantees a decisive impact on the shelf, respecting the client's intentions agreed in the strategic phase.

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  • 12/17/18--23:11: Pasta Zaccagni

  • Design: DISPENSER
    Project Type: Produced, Commercial Work
    Client: Pastificio Zaccagni
    Location: Italy
    Packaging Contents: Pasta
    Packaging Substrate / Materials: Cardboard, Box

    Aware of the excellent quality of its pasta and production processes, the Zaccagni pasta factory opts for a decisive repositioning of the brand in order to present itself to the markets with a new identity able to best represent this quality level.

    Dispenser regenerates the whole identity starting from the brand, then moving on to pack design and to a storytelling based on video, website and catalog-magazine.

    The pack intends to be representative of a strictly artisanal pasta for a premium positioning on world markets. On the new white packaging stands out the shaped window in the shape of Abruzzo that highlights the strong vocation of pasta in the region, together with a cartotecnica with innovative shapes.

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    Design: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Location: Falmouth
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    We’re pleased to introduce Super 8, our very own studio beer. You might remember Overboard from last year (if not have a scroll through our website portfolio to check it out). For 2018 we’ve gone with a different design style - but something that we had just as much fun with - to celebrate our special Kingdom & Sparrow family, a talented team of 8! We’ve used an energetic, vibrant design and a retro style that nods to the Cornish surf culture surrounding us. Octopus tentacles represent the integrated, collaborative nature of our studio (keeping it nautical!) as well as being a great symbol of 8, of course. On each tentacle is a hand-drawn object that’s personal to each individual member of the team.

    Super 8 was brewed and canned by our long-standing clients and beer buddies, Electric Bear Brewing Co in Bath.

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    Design: Cabello x Mure
    Project Type: Produced, Commercial Work
    Client: Bodegas Francisco Gómez
    Location: Spain
    Packaging Contents: Sparkling Wine
    Packaging Substrate / Materials: Glass bottle / Paper

    Packaging design for Queen of Kings, a line of biodynamic sparkling wines by Bodegas Francisco Gómez. This is a collection of quality, stylish wines, that are easy to drink and perfect to enjoy anytime, anywhere. These sparkling wines present fruity aromas, fresh and elegant and their intense bubbles give freshness in mouth and balance. We associated each wine and its connotations to various fashion designers which served as inspiration for us to design the labels.

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  • 12/17/18--23:14: Robot Food - Three Kings

  • Design: Robot Food
    Project Type: Christmas promotional gift
    Location: Leeds, UK
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Aluminium cans

    As it’s told, three kings bearing gifts of gold, frankincense and myrrh followed a star that led to a prophecy. This year creative studio Robot Food had their own epiphany, to brew a gift in collaboration with clients and Kings of Craft, Northern Monk Brew Co.

    In partnership with Northern Monk, who also happen to run the nearest tap room, Robot Food decided to warm the hearts and bellies of their loved ones with three delicious beers. The collaboration comes naturally after the pair first worked together on a highly successful Crowdcube campaign that saw Northern Monk raise over £1.5 mill in just over a week. In regards to what comes next, all will be revealed in early 2019.

    Robot Food quite literally nipped across the road, donned their brewing caps and buddied up with the wise Monks to create three beers brewed in dedication to each kingly gift. Together, the collection is a detailed triptych illustrating their journeys to Bethlehem.

    Each can illustration pulls from the mythical legends behind the king’s stories. Melchior, carrying Gold, traverses the glistening desert plains of Arabia. Caspar begins his journey through the sunlit streets of the ancient city of Tarsus, with Frankincense. While Myrrh is sourced from the mountainous regions of East Africa by Balthasar.

    Robot Food give a huge shout out to Northern Monk, who guided them on their beer journey, from brewing to canning. With thanks to Labmak.co.uk, who brought the beautiful foiled labels to life.

    They say the best things come in threes, Robot Food’s gold, frankincense and myrrh are no exception and are bound to be much more delicious than the real deal.

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  • 12/17/18--23:16: BIORESHOP

  • Agency: Barceló Estudio
    Graphic and creative designers: Xisco Barceló, Estel Alcaraz
    Project Type: Produced, Commercial Work
    Client: Bioreshop
    Location: Palma de Mallorca, Spain
    Packaging Contents: Cleaning products
    Packaging Substrate / Materials: Plastic bottles

    Bioreshop is a group of labels made for cleaning products which can be refilled thanks to their reusable container. It’s a project about sustainability, reducing plastic waste and raising awareness amongst consumers.

    The main goal was to create a dynamic and groundbreaking graphic concept with playful aesthetics that engaged with users. The b-shaped geometrical logotype works as a container. This shape comes in several patterns for each different product. There is a parallelism between the outside and the inside, and also between container and product. Patterns and how to identify them: home products go with a geometrical pattern that varies through lively colours. Body products are identified by monochromatic geometrical patterns. And lastly, industrial products are represented with colour blocks and no pattern.

    All the product range is coherent and creates a visual harmony while projecting an engaging and updated view on sustainability.

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    Design: MAAD Creatives
    Project Type: Produced, Commercial Work
    Location: Singapore
    Packaging Contents: Chinese New Year Red Packet
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing, gold hotstamp, die-cut

    Design is a subjective wolf in an objective sheep’s clothing. As much as we try to rationalise what makes design good, consumers sometimes show us another door. The design world is not what it is as one seldom creates what was initially intended. We think we know what’s best, but art never knows, and science rarely does either.

    Even as MAAD infuses a little bit of themselves into their commissioned work, the designs are ultimately still a reflection of the brand they sought to sell. Starting every project out of the box, “nature’s forces” tend to steer towards the tried and true. Only through internal creation are they able to produce a clearer reflection of themselves – an image pushed by exploration, experimentation and teamwork. And thus, MAAD continues its annual tradition of producing its own red packet design for the third year running. Like caged chickens going free-range, their imagination brings them to places rarely explored.

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  • 12/18/18--22:16: Jhakaas!

  • Design: Anu Manohar
    Project Type: Student Project
    School: Srishti Institute of Art, Design and Technology
    Course: Visual Communication
    Location: Bangalore, India
    Packaging Contents: Energy Drink
    Packaging Substrate / Materials: Aluminium
    Printing Process: Digital Printing

    The golden age of Indian cinema is a time that was filled with enthusiasm and energy. The songs and dance moves that appeared in almost all films gave a fun, ecstatic and bold feel to the viewers that corresponds to the product - an energy drink. Indian cinema also connects with a large audience from all around the country. This retro themed drink will not only attract the younger audience because of its quirky and unique look, but will also attract the older demographic because it gives a nostalgic feel.

    Jhakaas, is a Hindi word commonly used by the locals which means superb / awesome. It comes in two flavours - Raseele Angoor (Juicy Grape) and Khatta Meetha Aam ( Sweet and Sour Mango).

    Taking inspiration from old Indian movie posters, the visual language has adapted the drop shadow effect seen in most of the movie titles. The colours have also been manipulated based on the flavour of the drink. The other chosen graphic elements have been inspired by the lighting around outdoor vintage signs and the backdrop of movie posters.

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  • 12/18/18--22:16: Sacara Foot Care

  • Agency: Gadi Adar Thinkdesign
    Package Designer: Rachel Sharet-gross
    Project Type: Produced, Commercial Work
    Client: Sacara cosmetics
    Location: Rehovot, Israel
    Packaging Contents: Cream / soap /gel /peeling
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing on metal sticker

    A new series of four foot care products for soap, gel, peeling and cream.

    It has an advanced formula that enables maximum effectiveness, the product requires high prominence to stand out from the shelf. And the separation between the other products. Therefore, the use is in strong shades over metallic material, and changes in shades between the foot and the background are made to obtain an unusual series in its protrusion.

    The audience's reaction is reflected in high sales. The reactions related to the appearance of the product as fresh and refreshing on the shelf. the cost of the label was relatively low, making the product attractive in terms of price. After a period of several months there is a return and re-purchase of the products.



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  • 12/18/18--22:17: Maternintea

  • Design: Our Revolution
    Project Type: Produced, Commercial Work
    Client: Maternitea
    Location: Sydney, Australia
    Packaging Contents: Tea
    Packaging Substrate / Materials: Tin

    The luxury tea offering, Maternitea supports women through their pregnancy delivering expertly-produced tea blends to their door each month through their pregnancy. Organic, caffeine-free and designed by a resident naturopath and dietician, each tea aims to optimise wellbeing throughout pregnancy.

    After seeing strong growth in both the Australian and global markets, it was time for a packaging refresh to help accelerate this growth further. With the packaging format changing to printed tins, Our Revolution developed the design for the packaging refresh, ensuring it reflected the brand’s commitment to quality and luxury aesthetics.

    The packaging invites pregnant women to treat themselves, and is designed to be displayed proudly on the kitchen bench.

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    Manufacturer: Aurika
    Creative Team: Vytaute Zoviene, Justas Ivanauskas, Kristina Kratko
    Copy Writer: Lina Raulinaviciene
    Project Type: Self-promotion
    Location: Kaunas, Lithuania
    Packaging Substrate / Materials: Plastic, Glass, Rigid Cardboard
    Printing Process: Digital printing

    Task: to surprise company customers by emotion-evoking Christmas present.

    Solution: Christmas calendar was created by company creative team.

    24 pieces of glass jars were filled with four seasons related products. Each product told a unique story that was printed on the label. All together they were meant to bring the recipients back to the yearly experiences and to wish for the new ones, e.g. goji berries - to wait for the "Sunshine" of spring, freeze dried strawberries - to enjoy the "The first sweetness" of summer, freeze dried carrots - to remind that "It's time to harvest" in autumn, Winter scent tealight - to invite to "Return home for Christmas".

    Each printed label includes unique, season related color. Variety of colors symbolize the field of activities of Aurika that is printing house, label and packaging manufacturer. Combination of tactile label surfaces (soft and sand-touch) is meant to enhance emotional bond and graphics.

    As a result a colorful and emotional Storytelling Christmas Calendar was created to share and enjoy. In order to add cosines to this festive season and to inspire how glass jars can be reused each season ended up with tealight in the glass jar.

    Material for the labels was chosen in the same composition as the jar lid in order to make the lid 100% recyclable when wasted.

    Final decoration in brand colors added festivity to this Christmas calendar.
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    Design: bobo88dsgn
    Project Type: Produced, Commercial Work
    Location: Belgrade, Serbia
    Packaging Contents: Brandy
    Packaging Substrate / Materials: Glass bottle, Paper label
    Printing Process: Foil stamping

    Task: To make luxury feel for domestic brandy.

    Solution: First was selection of the bottle. Then label design. Which makes dynamic overall look.

    With print on textured paper with elements in foil print technique we have made connection between traditional and modern. Different foil colors divides 3 brandy flavors.

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  • 12/18/18--22:19: Tartex

  • Design: HAJOK Design
    Project Type: Produced, Commercial Work
    Client: Allos Hof-Manufaktur
    Location: Germany
    Packaging Contents: Muesli, Spreads, Pesto
    Packaging Substrate / Materials: Glass jar, Plastic pouch

    From the development of new brand positioning, a corporate slogan and a new logo through to packaging design development - HAJOK Design provided comprehensive support to Tartex leading up to the launch of its products in drugstores across Germany.

    The transformation of the organic food sector in Germany is fully under way. With a great deal of passion and belief in a sustainable vegetarian lifestyle, the Tartex range has been extended over the years and today it includes many delicious products. These range from hearty vegetable spreads and pesto to various muesli varieties, all of which make the vegetarian’s heart beat faster. HAJOK emphasizes this attitude with the introduction of the “Vegetarian Food Lover” tagline, which is closely linked to the logo.

    The brief was to develop a desirable packaging design that should appeal to an open-minded, urbane and creative target group which does not see food as simply nutritional intake. At the same time, the “Vegetarian Food Lover” tagline had to be conveyed with uncomplicated, cheerful and handmade branding. A uniform brand image and a contemporary logo was necessary to clearly set the diverse product range apart from other organic products on the shelf.

    The new Tartex logo retains the familiar colour scheme, now enriched with small icons in different shades of green which playfully communicate the “Vegetarian Food Lover” message. Colourful illustrations radially frame the food images, portraying them in a natural, yet focused and more informal way. The paper texture in the background, the handwritten-style typography and the powerful colours of the different varieties give the design a naturally cheerful look.

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  • 12/18/18--23:36: Molino Brunatti

  • Design: DISPENSER
    Art Director: Franco Radoccia
    Project Type: Produced, Commercial Work
    Client: Molino Brunatti
    Location: Italy
    Packaging Contents: Corn flour, rice flour, rice, polenta
    Packaging Substrate / Materials: Paper

    The history of the Brunatti family is long and has seen the alternation of generations, but it is also the history of a territory, Turin, traditionally suited to the milling of flour for polenta, which is extended over time with a range of products rather extensive, all strictly "made in Italy". The company is currently one of the industry leaders in the B2B supplies of flour and entrusts Dispenser with the creation of the brand image for its entry into the retail world, contextually with the revision of the industrial and food service.

    The intervention provided for the generation of the brand identity, recovering the signs and the font system of the beginning of the last century. Paper envelopes that want to communicate at the same time historicity and quality, they differ in terms of content and colors, preserving a strong family feeling, giving value to the brand and giving back to the range a strong corporate character.

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    Design: DISPENSER
    Project Type: Produced, Commercial Work
    Client: Frantoio Muraglia
    Location: Italy
    Packaging Contents: Oil, extra virgin olive oil, apulian oil, condiment, organic EVO
    Packaging Substrate / Materials: Glass, plastic

    Muraglia is an ancient Apulian oil mill that has been producing oil from olive groves for five generations. The terracotta pots, rigorously shaped and decorated by hand, make the brand appreciated all over the world, especially in a high-end market. The customer needs to adapt the brand image and the pack design of all the products marketed to the premium positioning already achieved thanks to the jars.

    Dispenser has the task of redefining the brand, redesigning the range of glass formats. Dispenser deals with the restyling of the brand and the packaging of the "Essenza" line. The creation of the line of glass oils provides for the choice of a bottle with an innovative shape, the adoption of a pattern that connotes the entire corporate and the painting of glass; the final result transfers a strong distinctiveness and belonging to all the products.

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  • 12/18/18--23:44: Orci di Mare_Muraglia

  • Design: DISPENSER
    Project Type: Produced, Commercial Work
    Client: Frantoio Muraglia
    Location: Italy
    Packaging Contents: Extra virgin olive oil, apulian evo, oil, condiment
    Packaging Substrate / Materials: Terracotta, handmade terracotta jars, ceramic jars

    Muraglia is an ancient Apulian oil mill that has been producing oil from olive groves for five generations. The terracotta jars, strictly shaped and decorated by hand, make the brand appreciated worldwide in the premium oil market. The mill asks Dispenser to design a new range of jars.

    Dispenser pays homage to the land of Apulia representing some of the icons of popular culture such as octopus and prickly pear represented with a sign and use of color consistent with the Muraglia world. The matt finish chosen for the surfaces of the jars make the new collection a must in the colorful world of quality and design of the Frantoio Muraglia.

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  • 12/18/18--23:52: La Molisana

  • Design: DISPENSER
    Project Type: Produced, Commercial Work
    Client: La Molisana>
    Location: Italy
    Packaging Contents: Pasta, wholemeal pasta
    Packaging Substrate / Materials: Plastic

    A Dispenser is entrusted with the remediation of the brand so that it can be more attractive on the markets for years to come. At the same time all the recipes are perfected by the pasta factory and the ranges expanded, to arrive on the shelves with a redesigned look and with a high quality product.

    The strategic goal of Dispenser is not to propose a simple restyling of the existing but to be able to tell through the new pack the story of a family of millers from 4 generations and a unique land like Molise.

    With its history, La Molisana becomes a pack thanks to a careful restyling of the brand, the enhancement of the historical emblem and the evidence of the unique characteristics that make this pasta appreciated all over the world.

    The choice of a typographic and iconic design suitable to represent these themes together with the use of innovative packaging materials guarantee a result in line with the repositioning strategy.

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  • 12/18/18--23:53: Barba Wine

  • Design: DISPENSER
    Project Type: Produced, Commercial Work
    Client: Fratelli Barba
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, glass bottle

    Dispenser designs the brand and the entire pack system both primary and secondary.

    The new brand uses a soft lettering that plays with the fusion of two letters, characterizing it in an original way. Throughout the entire line of the labels the use of floral motifs with sophisticated lines has been foreseen; a reference and a tribute to the special scents of these wines that are associated with the world of nature, a nature suited to the production of high quality wines.

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  • 12/18/18--23:54: Moi Gostinci Food Range

  • Design: Daria Kalenchuk
    Project Type: Produced, Commercial Work
    Location: Moscow, Russia
    Packaging Contents: Oil, cereals, salt, jam, seed paste
    Packaging Substrate / Materials: Cardboard, glass, paper
    Printing Process: Digital printing

    In Russia there are lot of small regional manufacturers of unique foods, such as spelt from Altai, berries from Karelia, urbech (seed paste) from Dagestan, Siberian herbs and others. But they all have one common problem: it’s difficult for them to go to the market with just one product. So my client united all these manufacturers under one brand to help them launch and develop further. My task was to reflect modernity and traditions, because of authentic nature of these foods.

    The main idea is a gastronomic journey to different regions of Russia without leaving home. It is expressed through photos of landscapes. To reflect connection with traditions, the logo was stylized with the old Russian ligature. Not only consumers take journeys, but foods as well. They travel from the place of growth to the consumer’s dining table. That's information about the product is displayed in the post stamps shaped fields.

    The brand name Moi Gostinci is translated from Russian language like "gifts, that I brought from far away". Gostinci—is an old archaic Russian word had been used long time ago.

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